How to open a children's entertainment center? Children's entertainment center - business as a hobby.

As you know, shopping is an addictive activity, but it depends for whom. It is extremely uninteresting for children to do this, and, therefore, if you have no one to leave the child with, then exciting shopping will not work. The child is incapable long time do the same thing. He needs to move and discover the boundaries of the unknown. Today, as a rule, this does not cause much of a problem due to the existing game rooms.

Playroom

Children's entertainment centers appeared on the territory of the Russian Federation not so long ago. About ten years ago, with the establishment of large shopping centers in the country, there was an acute shortage of preschool institutions. Parents had nothing to do but take their children with them everywhere. The creators took into account the needs of visitors, finding a lifeline to solve the problem of opening game rooms. The establishments quickly gained popularity and received wide use. The idea of ​​leaving the child in game rooms and free to enjoy shopping came to the liking of many parents. In turn, seeing the rapid popularity of this type of activity, Russian entrepreneurs hastened to fill the entire Russian market with a profitable niche.

What types of playrooms are there

What are the rooms by direction:

1. early development. Children from 1 to 2.5 are brought here.
2. physical development. Here they do rhythmoplasty and fitness with children from 2 to 6 years old.
3. musical development. Children from 2.5 to 10 years old are brought here.
4. Development of speech or intelligence. Designed for ages 3 to 6 years old.
5. creativity. Children from 3 to 10 years old are engaged.
6. Playroom, designed for a long stay, if parents need to leave on business.

Game room types

If you are interested in the question of how to open a children's playroom, then, first of all, you should know what plans they are. The most common of them:

1. Soft ground. It looks simple and is cheaper. This option is suitable for offices, banking institutions, beauty salons, etc.
2. Jungle, consisting of pipes, ropes, swings, ladders. The complexes are much more expensive, but the children are more interested in them and they want to spend more time there.

Goods and services for children are always in great demand, as parents want to please their child. They fulfill all requests sparing no expense. For this reason, any business related to the development and education of the younger generation will be successful. The only thing to consider is that working with children requires pedagogical, psychological knowledge and good experience. Therefore, if for parents, playrooms become a salvation, then for entrepreneurs, this is a great way to start a business. There are two options for using game rooms in business:

1. Opening a game center as an addition to an existing business y. That is, if you already have a good restaurant business, where customers with children often come, then it makes sense to provide good leisure time for both parents and their kids.
2. Opening a children's room as a separate business, whose services will be in stable demand.

Game room in the mall

All you need is to draw up a detailed business plan with accurate calculations, taking into account all the necessary investments, payback time and approximate profit. If you approach the creation of a plan wisely, this will help to avoid mistakes and financial failures in the future. You need to take into account the following main components:

• rent price;
• renovation of the premises;
• purchase of the complex;
• hiring.

At first glance, it seems that opening a game room is simple, but do not forget that for this, you need to collect a full package of documents, permits from authorities and funds for unforeseen expenses. It will take several weeks, and sometimes more, to collect the necessary papers and seals, but this is if you come across some corrupt official who finds fault with everything for the sake of profit. The entrepreneur must be aware that the requirements for children's playrooms have been increased by the inspection authorities, so you should familiarize yourself with the following documents:

1. Recommendations for finding children in children's playrooms, they were developed by the Moscow Consumer Market Department.
2. View whether the equipment complies with safety regulations and GOST standards.
3. To study the law "On the protection of consumer rights".

To open a game room in a shopping center, you need to take into account a lot of nuances.

Moreover, there are pitfalls in any business and an entertaining children's room is no exception. To ensure that your plan does not go bankrupt, you need to thoroughly study all the nuances of the case. If you are planning to create a room as an accessory service to some institution, then you should not worry about the flow of customers. Usually people do not sit there for hours, therefore, the flow of children will move quickly, but will arrive constantly and throughout the year. But if you want to start a business separately, then you need to take into account the fact that people visit shopping centers less often during the warm season, since it is preferable to spend time outdoors. Starting a business in May is a great chance of failure. Therefore, it is better to start from the beginning of autumn.

Read also: How to open recruitment agency: business plan

Children's playroom business plan

A well-designed business plan will help you recoup your investment and make a profit in a short time.
Stages of a business plan:

1. Idea selection, competitor analysis, project profitability.
2. Organizational matters.
3. Cost Report.
4. Promotion and advertising.
5. Profit.

You need to open a game room in crowded places

Profitability and locations

Choice matters a lot suitable place. It's about not only about major cities, but also small settlements. Business is equally suitable for absolutely all territorial points. But of course, if you plan to seriously develop in this area, then it is better to pay attention to the number of city residents when organizing game rooms.

As the statistics show, one entertainment room is enough for every 100 thousand inhabitants. That is, if in the selected locality there are under 200 thousand citizens and two gaming centers are already flourishing, then it would be pointless to open a third point. Accordingly, with a population of less than 100 thousand, the business will not be in demand and will hardly justify the investment. Thus, the profitability of the game room is closely related to the place of its foundation and placement. In order not to fail, you must first analyze the situation in the market. That is to find out:

• what centers exist in the city;
• What age group do they serve?;
• what is the cost of their services;
• what kind of marketing is being used by competitors;
• How busy is the room;
• What are the reception hours.

In addition, for a more accurate analysis, you can conduct a social survey via the Internet. Publish the news about the opening of the game room in the newspaper and see how many customers respond. A preliminary assessment is required if the market is oversaturated or the population of the city is low.

Rooms should be spacious

Game room space

It is necessary to take care of the search in advance suitable premises. You should look either in a residential area with good traffic, where there are no competitors nearby, or in some large shopping center, supermarket, shopping mall, since such places are always full of people. If the choice falls on a crowded, but at the same time sleeping area, you will need good advertising for the establishment and a room on the ground floor. It must necessarily have a bathroom, a sink, individual heating, good ventilation and lighting. Business in such a place will go only if the main part of the passing audience will be: parents with children aged two to six years. Complexes with all necessary communications are in special demand, as they can be a separate building or site closed type with different entertainment areas. They have: all kinds of slides, pools, musical instruments, all for drawing and much more.

Speaking of shopping centers, your neighborhood will be optimal with children's departments or a cafeteria. With a good organizational process, opening a leisure room in such a location will be beneficial for both the tenant and the tenant. Here, the funds invested in the business will quickly pay off, because the initiators of visiting shopping centers are children. And parents are always interested in proper organization leisure time for your child. In addition, not only customers of the shopping center, but also those who live nearby can leave children in the playrooms. The only catch is that it is not easy to get a site in the shopping center, advantageous places are always occupied or prohibitively expensive.

Don't forget about interesting design game room

What should be the leased area of ​​the premises?

The area of ​​the rented premises for one child must be at least two square meters. meters. That is, for 15 kids you need to rent a site of 30 square meters. meters. it minimum size rooms. Renting less will simply be unprofitable. Such a room will cost from about 50,000 rubles, despite the fact that about 150 rubles will be taken from a child per hour. The cost of such premises will pay off in about six months.

If you are planning to combine a game room with your main business, for example, creating a play area in a beauty salon, an area of ​​​​12 square meters will be enough for you. meters. The average game room is the one whose area is not less than 75 square meters. m. This room can accommodate up to 70 children at once. To rent a room with such an area, you need about 1 million rubles. If 50 children are admitted daily, then the monthly profit is up to 80,000 rubles. The business pays off in a year, this is taking into account a well-chosen place.

So, to open a standard center, you will need six rooms with a bathroom. Each should be from 15 to 20 square meters. m. This means that the entire room must be 150–180 sq. m. m. Look for premises specifically for rent for a period of at least three years. Buying a site is inappropriate. Although it is better to immediately look for a place with the right to buy. In the event that you find a room, but it is solid, you can simply delimit it plasterboard partitions. It is not possible to specify the exact rental price, since in different regions she is different. Let's say one thing, that the average rental figure with repairs ranges from 150,000 rubles per month.

Divide the room into zones

In principle, there are no serious requirements for the room, the only thing in it should be spacious and have enough space for toys and all kinds of complexes. It is necessary to equip the complex not only with toys for kids, but also with everything necessary for the staff. The space itself will be correctly divided into zones:

• reception for parents;
• hallway;
• bathroom section.

Children are known to be the flowers of life. They are able to make it richer, more interesting, but at the same time they undoubtedly make us be more responsible and serious. Therefore, for our part, we must also take certain measures that will allow children to diversify and improve their lives. For many of them, studying is very difficult, someone loves one subject, someone - a completely different one. But at the same time, in most cases, children like those activities that involve movement and physical labor. All this leads to the fact that children incorrectly prioritize life from the very beginning. That is why it is necessary to combine mental and physical activity child. But after all, not all teachers manage to hold a physical education session in class, although this is required by the educational standard.

For those adults who think not only about the present, but also about the future of their children, sooner or later the time comes to think about what to do with the child. Children can help parents with this. Entertainment Center. Most often, such a center is focused on the youngest children who are just beginning to explore the world. It is here, under the supervision of experienced teachers and educators, that the child will be able to reveal his inclinations, which in the future will need to be developed by parents and teachers. And since it is difficult, and sometimes even impossible, to save money on children, the opening of an entertainment center for children will become a very profitable project.

What does it take to open a children's entertainment center?

So, an entertainment center can be opened anywhere. The main thing is that there should be a sufficient number of children in this settlement or region. Advertising will do the rest for you, with the help of which residents will be able to find out about the opening of the center, and admiring reviews from children and their parents. You can start with a small complex, and only then, according to your desires and financial capabilities, you can resort to expansion.

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Children's entertainment center and its features

In order to decide what exactly you are going to open, you need to carefully consider all the positive aspects and possible difficulties that you will encounter. If you intend to organize a development center, then you will have to spend much more time and money on it. This is primarily due to the need to obtain a license to carry out educational activities. In the future, you will have to resort to finding competent personnel. With an entertainment center, things are much simpler. You can start with it, since at first you will need a small staff, you can perform some functions yourself. Secondly, no special knowledge is required and additional specialization will not be required. Thus, if you stopped at the opening of an entertainment center, then you will save on the registration of a business and on the wages of a large number of employees. Some time later, if there is a desire, it will be possible to issue both a license and dial necessary staff. But all this later.

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Choosing a place for an entertainment center

In order to open a particular institution, you should assess the level of its profitability not only in a particular locality, but also in the place where you plan to open it. It is quite natural that this center should be in a place of large concentrations of people, and the more children, the better. Experts advise opening such centers near kindergartens, especially if there are not many of them in the city. On the way to Kindergarten and from it the child will definitely want to go to one or another playroom. In addition, educators will be able to organize group visits to the center. For those settlements in which the number of children's institutions is catastrophically small, the entertainment center will be a salvation. The next option for the location of the center for children is rented space in large shopping and entertainment centers. Here, while parents make purchases or some procedures, the child will be able to jump, play enough and just have a good time in the company of their peers.

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Documents required to open a children's center

The first step is to contact the State Fire Supervision Service or the Rospotrebnadzor of your locality. Here you will be clearly explained all the necessary nuances and will be advised on local legislation in force in relation to organizations for children.

To do this, you will need to familiarize yourself with international safety standards, with regulations regarding baby equipment, and with the rules for the stay of children in such institutions.

After that, you go to the tax office in order to register as individual entrepreneur. It is not too expensive and allows you to enjoy preferential tax rates in the future. Code in classification economic activity choose "other activities for the organization of recreation and entertainment." After that, it remains only to register in pension fund and open the center itself.

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Entertainment center equipment

First of all, you will need a room. Most often on early stages it is rented. This allows you to save on the purchase of the whole building. The first entertainment center can have dimensions within 70 square meters. m. In such a room at the same time there can be no more than 15 children, whose age is from 3 to 12 years. For each group of 5 children, a worker must be assigned. It's all about the game room. For it you will need 3 thematic zones. The first is adapted for outdoor activities: sports, dancing, outdoor games. It usually contains swings, wall bars, slides, balls, hoops, ropes. The second zone is reserved for themed games. It contains toys: dolls, designers, cars, Stuffed Toys. And the third zone is the zone didactic games. It is characterized by the presence of furniture: tables and chairs, materials that allow children to get acquainted with this or that information. They can be both traditional: cards, books, visual aids, and innovative: projector, computer, etc.

Sometimes special game labyrinths are purchased for the first zone. They contain everything you need to physical development children. It can be purchased ready-made or ordered in specific sizes. Labyrinth with an area of ​​20 square meters. meters costs about 200,000 rubles. Another element of the mobile recreation area is a trampoline. It does not take up much space, but it can only be installed in a room with high ceilings. The cost of a trampoline varies between 60-100 thousand rubles. So, opening a small entertainment center will cost about 1,000,000 rubles. Of these, approximately 10% will go to the arrangement of the leased area, 10% - to pay rent, 60% - to purchase equipment, 10% - to wages for employees and another 10% - to register an organization.

Do not forget that the equipment must include furniture for the employees of the institution: a table in the reception room, a chair, a computer. A cooler with warm and cold water. In addition, a toilet should be located next to the playrooms. And if children under 7 years old work in the center, then an employee of the center should escort them to the toilet.

People have always appreciated the opportunity to spend their free time in an exciting, fun way, and therefore the creation of conditions for this can bring organizers good profit. What you need to prepare for the opening of such a platform, we will consider in the proposed article.

Preparation of the necessary documentation for the entertainment center

Thinking through all the components of a business plan, one must take into account that the very first thing should be the registration of an LLC - this is the form that is most suitable for an organization of this type. And you should check your entire list of services, because some of them can be provided only after the permission of sanitary and fire fighting organizations. Without obtaining the required documents, your activity may be illegal.

Finding a site for a shopping center

To organize any activity, you always need to decide on a place. Specifically, entertainment centers are best located where there are a lot of people, especially with children. Trading platforms are the most suitable for such an organization. Unless all the major shopping centers have already been “dismantled” by other entrepreneurs, or the owners themselves have taken care of such a service.

Therefore, it will be an attractive idea to rent a separate building or even build one, taking into account all the nuances of this field of activity. Of course, finding your entertainment center should be in crowded places.

Leisure center direction

There are several such directions, we list them:

• simple type center;
• playground for family recreation;
• center for children;
• set for adults.

If earlier they were created as an independent institution, now more and more often these institutions are included in a huge shopping and entertainment array.

Simple logic suggests that, while calculating all the details of the shopping complex, the organizers without fail think over the location and arrangement of the gaming zones. The modern consumer has little variety of goods, they also need entertainment.

Summarizing what has been said, we can call the entertaining element of that important detail, which is able to make a super popular place out of a standard commercial building.

It is estimated that the income from the entertainment site is significantly less than the income from the sale of goods. But it is precisely its presence that attracts to this complex a large number of people, and the area of ​​the center are in good demand among tenants, which in general is a good amount in the owner's profit.

Trade specialists have calculated that the creation and maintenance of a leisure area increases the popularity of the entire complex by up to 30%. Hence, the price for rented space can be increased, which again leads to an increase in income.

Let us now consider each type of direction in more detail.

Simple entertainment center

The West has been using this type of organization, called “arcade”, for a long time, but we have also begun to pay more and more attention to it. This is a dedicated entertainment space in which those who wish can receive a number of additional services.

This area is filled with gaming equipment, you can’t buy food here. Nearby, you can usually find shops with souvenirs, where you should get game tokens - this allows you not to hire a cashier and not spend money on setting up a booth.

As a rule, you will not meet animators here, because all the attention of visitors is directed precisely to the machines. Gaming equipment is usually not updated - it works until its resource is exhausted. Taking this into account, it should be concluded that the cost of maintaining a leisure zone in the center may turn out to be insignificant.

Arcade leisure zones can be located in clubs various types, bar halls, lobbies of almost any institution. On site up to 300 square meters it is quite possible to arrange up to fifty devices.

Family recreation center

Americans have established institutions of this type for a very long time. With all the best and we begin to take an example. These sites are designed for family pastime during the whole day.

Considering the latter circumstance, the organizers of an institution of this type, in addition to the specific game task, should also think about food, that is, provide for restaurants or cafes nearby. This is usually arranged in the very center, but in order to save money, you can prepare buildings outside the city, having thought through the passage in advance. Some organizations operate their own colorful buses, which are free or at least not biting.

As the name implies, this establishment must carefully consider the choice of services available to any member of the family. A person of any age should feel not deprived here. The spectrum is the most diverse - from slot machines and fun rides to billiards, a bowling hall and a bar that sells various drinks.

But if family leisure is organized outside the city and there is enough space, you can also consider arranging karting, for example, or paintball competitions. The choice is up to you - there are plenty of interesting entertainments.

Animators will work with children, and adults can relax, for example, on a volleyball court. The equipment of such a center should correspond to your idea, you need to calculate everything - from complex machines to chairs in a cafe.

Children's entertainment center

This is the most amazing and most successful type. Guys of the different ages find here something for themselves. The children's center is visited by both families and schoolchildren who resort to their favorite rides after class.

It is very convenient to celebrate any celebrations here - birthdays, school lights, to celebrate the victory in the competition, to hold various events that the younger generation may like. But the area will be required much smaller than in the case of the presence of services for adults - no need to arrange a bowling alley, arrange billiard tables.

The most essential thing here is the equipment for entertaining children. These are gaming devices, and fun rides for the little ones and the older ones. This platform can be arranged both in a large shopping complex and in separate buildings, where the area is quite densely populated - an older child is not afraid to come alone.

Programs can be implemented by animators, and to provide food, a cafe providing a specialized menu for children should be provided.

Entertainment center for adults

We have not mastered this type of leisure yet. The Americans, however, developed it quite well. What can be offered to adults here for entertainment? A diverse spectrum that can appeal to office workers, economists and managers, business people who decided not to immediately run home from work, but to moor to one cozy place.

game devices, alcoholic drinks in assortment, screens with broadcasts of sports matches and a number of others, a bowling hall, a billiards room, and other services designed for people who dream of relaxing after work. Of course, the place should be chosen purposefully - in the business part of the city.

What can be said about the financial side

When developing a business plan, you need to calculate in detail the costs required to open an institution, the approximate level of profit and payback time. The funds that will be needed to create such a business depend on the direction of the entertainment center, its location and other related conditions. This is a sum on a large scale - from two hundred thousand dollars to two million. A lot of money, but with a reasonable approach, they will return in a year or a year with a little.

How to open a children's entertainment center

The number of children's entertainment centers is growing from year to year. These are rooms or rooms in which kids can have fun. In theory, they are designed so that adults can safely go shopping, but in reality, people bring their children to such centers on purpose. Well, why not? There, the child can have fun and interesting time. Often, children are brought to children's entertainment centers to celebrate birthdays and other events. Every year the popularity of these institutions is growing. But they are still not enough, and the competition is not too high. Therefore, opening a children's entertainment center is a good investment for profit. On this topic, I would like to give some instructions and valuable advice.

So let's say you want open a children's entertainment center. Where to begin? Traditionally with registration. Suitable for LLC or Sole Proprietorship. We recommend the second. In this case, you can count on preferential taxation for UTII, STS or patent form. When deciding on the OKVED codes, we recommend that you indicate No. 92.7 - Other activities for the organization of recreation and entertainment. Next, register with the Pension Fund and other state funds.

Further, in order to open a children's entertainment center, you will definitely need to visit the bodies of Rospotrebnadzor and Gospozhnadzor. There you will be told about the basic requirements and regulations of federal significance. Also there you can learn about possible legislative nuances of local significance. In any case, you will need to familiarize yourself with the international and Russian security requirements. The first ones are spelled out in one document, and the second ones are spelled out in six GOSTs, which we will not list now. If necessary, it will not be difficult to find them.

Well, we have dealt with part of the bureaucracy. Further, to open an entertainment center, you will need a room. Which? Where? It is important to consider the size of your settlement here. If this is a large city, then you can stay on the periphery. If the average or the more small town, then it is desirable to be closer to the center. In all cases, your center should be in close proximity to crowded areas. These include parks, shopping and entertainment centers, cinemas, that is, places where people come to relax. A number of entrepreneurs argue that the location inside such centers is more preferable and profitable. But it is not always the case. Most likely, this will allow you to quickly unwind and earn at full strength.

And the rest of the income will be about the same. The area of ​​your center may be different. If you are planning a "soft play room", then we can talk about an area of ​​​​30-50 square meters. But it is better to organize a "full-fledged entertainment center." This will significantly increase the audience of your small customers. The area of ​​such a center may vary, but on average we are talking about 150-200 square meters.

When preparing a room for a children's entertainment center, you should familiarize yourself with the following documents: technical regulation”, which is dedicated to the requirements fire safety; SanPin 2.4.4.1251-03 and 2.4.1.2660-10, which prescribe a mandatory daily wet cleaning rooms, coverings and washing toys; Law of the Russian Federation "On Protection of Consumer Rights" Article 9, 10 (paragraph 2) and Government Decree No. 1025, which state the need for a sign or stand with the details of the organization, work schedule, list of services, the procedure for their provision with prices, company rules.

The next step, before how to open a children's entertainment center, will be the purchase of equipment. Let's talk right away. All equipment must be certified, must have permission for use for children.

So don't skimp on it! Choose only the best firms who are ready to advise, develop and assemble, carry out installation, and in the future to be engaged in maintenance. In general, you will need to organize two zones. The first one is for kids, where there will be inflatable slides, trampolines, multi-level labyrinths, pools with balls, children's simulators. The second is for older visitors, which should include adult simulators, video games, vending machines using water and balls. AT common area there may be tables with educational games and the opportunity to draw, as well as a TV with cartoons and other children's programs.

Of course, to open a children's entertainment center, you will need staff. According to the order of Rospotrebnadzor No. 402, each employee must have a medical book. Special education is not required. The only requirement is the stress resistance of the staff. It is desirable that employees are teacher education. The fact is that children are different, and sometimes you will need to find an approach to them. And in some cases, there will be outright harm and whims. There must be at least one administrator and operator per shift. There may be several of the latter, depending on the number of attractions and shells. Your center will have to work every day, seven days a week, twelve hours a day.

Also, when answering the question of how to open a children's entertainment center, you should understand that you take on a great responsibility for the life, health and safety of children. Therefore, read the information in advance: 69 Code of Civil Procedure, Article 79 of the Code of Criminal Procedure, Article 118 of the Criminal Code, Article 109 of the Criminal Code, Article 1068 of the Civil Code, Article 1064 of the Civil Code of the Russian Federation, Article 151 of the Civil Code, Article 1081 of the Civil Code. Ignorance of the laws will not relieve you of responsibility.

An approximate list of equipment for equipping the teenage zone of the game center:

1. dance simulators,
2. video simulator sports,
3. video simulators of car racing, shooting,
4. air hockey and mechanical football.

The cost of one such device is from 60,000 rubles. In total, to equip the teenage zone, it will take from 400,000 rubles. Also, the game center can not do without a TV.

How to open entertainment centers for children: step by step

Children school age like to walk in such centers after a hard day at school.

The range of services offered by employees of play centers for children depends on their imagination and initial capital.

In addition to the playground itself, it is advisable to open a small cafe where parents can buy food and drinks for their children.

Many parents order children's holidays in entertainment centers. Here you can celebrate a birthday, completion school year, children's graduation, hold a sporting event, etc. The area for the center is needed much less than for opening an adult entertainment center.

In the first place in this business is equipment for games.

The procedure for opening a children's playroom

This mainly concerns remote places in which such a corner can become almost the only way to organize leisure activities for children and adults.

Franchise in the topic: "Town of Masters" (franchise of a children's playroom, investments of 390 thousand rubles)

rub., profit from 90 thousand rubles. Registration of the company takes place in the tax (LLC or IP). We recommend registering as an individual entrepreneur.

This will cost less and will allow further use of preferential tax regimes- UTII, USN, and since 2013 a patent form of taxation.

How to open a children's development center from scratch? What do you need to open a children's development center?

Of course, it all depends on your financial capabilities, but in in general terms ways to attract customers can be as follows:

Before opening child Center development, it is necessary not only to study the activities of competitors well, but also carefully calculate the costs.

The main monthly items of expenditure will be as follows: rent of premises, expenses for utilities; wages of hired personnel; taxes; security during the day and at night; One-time expenses are also possible: repairs in the premises; purchase of furniture, toys and sports equipment; expenses for registration of a package of documents and permits of various authorities (SES, firefighters, etc.);

How to open a children's entertainment center and recoup it in six months

The passability indicator determines how many random passers-by will become customers of the institution that has opened here. You can even do without exact numbers - the main thing to understand is that every day there are people from all over the city.

Play equipment is the main expense for starting a children's entertainment center project. The minimum recommended set here looks like this:

• game labyrinth for outdoor collective games
• dry pool for those who like a quieter activity
• fiberglass slides ( safe material, unlike conventional plastic)
• soft module constructors
• frameless furniture with toys for kids

The rest depends on the chosen theme of the entertainment center.

For example, the theme of the jungle is suitable for a palm carousel or a tropical volcano-climbing wall, and for the theme pirate ship- pneumatic gun.

Modern research shows that in the era of an abundance of information, news feeds and the ubiquity of the Internet in smartphones target audience For any project, it is more important to constantly see the brand than to learn something loud about it in a one-time order.

It is important not to overprice. Today, on weekdays, it is not recommended to set a price of more than 150 rubles for one child.

Our production

Landscaping

Landscaping and the construction of playgrounds is an important and significant moment following the erection of buildings. DiKom offers the most wide selection all kinds of game designs for a pleasant, useful and interesting pastime for children.

To whom to entrust the improvement of territories?

Improvement of playgrounds apartment buildings and courtyards of kindergartens is unthinkable without the installation of children's slides, sandboxes, various tables and much more. That is why help in such important process as landscaping is the main goal of DiKom.

Our organization is one of the largest enterprises in Russia for the production of children's equipment, landscaping without which it is simply unthinkable. Landscaping with "DiK" will turn any yard into a wonderful children's park with bright and entertaining play structures that will impress any child.

High-quality landscaping characterizes the rubber coating

One of important elements on any playground for children - rubber coating.

According to it, one can easily assess: how well the landscaping is carried out. Ideally, there should certainly be a rubber coating. The rubber coating is resistant to temperature extremes and mechanical stress, it has a shock-absorbing effect, eliminates slipping, is durable and does not require any complicated maintenance.

All rubber coating is made from environmentally friendly and safe materials. This is ideal for playgrounds of preschool institutions and courtyards of houses. The rubber coating is also safe from the point of view of accidental fires.

Rubber coating for safety

In the process of playing, children often fall, which is why the rubber coating has such useful property like slip absorption. This allows children to remain stable at such moments, despite the increased humidity after rain or any other factors.

Another plus is that the rubber coating is able to protect children as much as possible while playing. In addition, it will not let the kids get dirty, which means: you no longer have to wash clothes after each walk.

Competitive advantages

Children's playroom - small world for games

The children's playroom is a whole complex for a pleasant and useful pastime for young children. Soft playrooms attract them bright colors, all kinds of devices, the ability to jump and have fun.

Parents willingly bring their children to visit the inflatable game center with a slide or other types of soft rooms, as it is useful for the baby and absolutely safe.

Soft playrooms as a profitable investment

It is worth remembering that children's play attractions in general, and children's soft rooms in particular, are a great way to earn money. Children can play in these rooms for a long time freeing parents for their affairs. For example, in shopping malls in soft playrooms, parents can leave their children under the supervision of children's animators in order to calmly shop.

Children's soft rooms are installed in shops, hotels, large restaurants, entertainment centers and pay off very quickly. Parents pay for the stay of children in them without any doubt, and the children themselves return again and again to places where such attractions are installed.

Today, in many cities, entertainment centers are very popular. Children's playgrounds are no exception. The age of the kids does not mean at all that the prices for their entertainment will be lower than for adults. Many parents do not spare money for the happiness and smile of their heirs, so this business is very promising. This article is intended to tell you how to open a children's entertainment center.

Every year, competition in the field of children's entertainment is growing, but it is noted that the service market is still not oversaturated, and there are plenty of customers here. However, two important points should be kept in mind. The first - start-up capital. To organize entertainment center medium-sized, will require considerable investment. The second is the organization of order control.

In a business that is in any way connected with children, all safety rules must be observed. If something happens to a child on the territory of the entertainment complex, the consequences are expected to be extremely unpleasant: the owner will have to pay for the treatment of the victim, pay moral compensation for the harm caused.

We analyze the market

First, to start a business, it is worth analyzing the area where the complex is planned to be opened. As mentioned above, such an institution is expensive, so it will not be possible to make it accessible to everyone. Otherwise, the children's play complex will not pay off.

Based on this, it is necessary to determine whether the inhabitants of this settlement will be able to afford this kind of vacation for their children. Statistics show that if average salary in the city below 12-15 thousand rubles, such a project in this place is not worth starting. Otherwise, the entertainment complex for children will be unclaimed.

However wage residents is not the main criterion for decision-making. More important is the presence of competition. Based on general information, you can make a final decision.

Register with the FTS

To get started, you will need to register as legal entity. Registration of a legal entity takes place at the Federal Tax Service, where you will need to choose organizational form business and taxation.

The recommended form for doing this business is IP. Next, you will need to decide on the OKVED codes (92.7 - other activities for organizing recreation and entertainment), register with the Pension Fund and other extrabudgetary funds. To work, you need to purchase cash machine or forms strict accountability which are subject to registration with the tax service.

For clearance this business no special permits and licenses are required, but the regulations related to the organization are still worth studying. You can, of course, use the Internet and study the regulatory framework, but it will be easier to contact the Rospotrebnadzor authorities and the state fire supervision authorities.

Employees of these organizations will tell in in full on the requirements of sanitation and fire safety, on the current regulatory framework. The case involving children is of particular concern to the regulatory authorities. In case of non-compliance with all requirements, you will face a large fine.

Business plan is your assistant

In order not to make mistakes (mainly financial ones), it will be necessary to develop a business plan for a children's play center. It will help to see from the outside the positive and negative sides of the proposed project, what will need to be invested in first of all, what will need to be decided later. The business plan will answer the basic questions. You will understand how to open a children's play center, where to start, what this discovery should eventually lead to.

We select a room

In order for the children's play complex to bring joy to children and parents, as well as profit to the owner, you first need to choose the right room. This is one of the most important parts of the project. For such an institution, both a separate room and a site in a shopping center are perfect.

The optimal size of the complex to accommodate all the equipment should be at least 130 square meters. In large cities, you can place the complex in a residential area, and in small towns more suitable option will be located in the center. Of course, high permeability will be a big plus for the institution. If there is a kindergarten or school in the neighborhood, this can also have a positive effect on the business.

Which is better: a shopping center or a separate room?

How can you still decide whether to open an entertainment complex in a shopping center or in a separate room? Many people think that children's playgrounds for shopping centers have more attendance, and renting there is many times cheaper - this is a delusion.

It is assumed that children interfere with their parents during shopping, and they leave them in such complexes. The owners of shopping centers are happy with such business and offer low rent. Yet this is not so.

The average cost of children's recreation in the entertainment complex is about 500 rubles. Usually, trips there are planned and made for the pleasure of children, so being in a mall is not a particular advantage. In addition, large shopping centers have specially created children's rooms. There, parents can leave the child for free.

From the foregoing, we can conclude that a successful children's play complex can be located both in a shopping center and in a separate room.

We select equipment

The next step will be the selection of equipment for the project. At the same time, the main task is such a moment - it is necessary to cover the age group as widely as possible. What will be interesting to children aged 5-7 years old will not appeal to 10-12 year olds at all. Therefore, when choosing equipment, you need to take into account the needs of different age groups - this will help increase the number of visitors to the institution.

A set of equipment for a children's entertainment center usually includes: soft trampolines, multi-level game labyrinths, various game simulators, small rubber slides; sports equipment - balls, educational games and other things.

Some complexes have plasma TVs where kids can watch cartoons. Over time, the set can be supplemented with something new. The cost of equipment varies depending on the quality and manufacturer of the goods.

A game maze can cost about 400,000 rubles, and an inflatable trampoline - 100,000 and more. To get started, it is recommended to purchase minimum set, which will include one children's labyrinth (20 m 2 about 200,000 rubles), a chair and a table for an employee (about 10,000 rubles), lockers for clothes (about 800 rubles for 1 section). At further development business equipment can be purchased.

When buying equipment, the main condition is the availability of documents confirming that the product is not dangerous for children and is made in accordance with all standards. Also, the manufacturer is obliged to organize assistance in installation, since the assembly of the kit must be carried out in accordance with safety regulations. Please read the requirements carefully before installation.

We select personnel

One of the most important steps in organizing a business is the selection of personnel. There is an erroneous opinion that young girls are suitable for the position of educator of such a complex. Only people with a pedagogical education can cope with such duties, because children can be very capricious.

The staff is responsible for the kids and teenagers who are in the playroom, as well as for the equipment, ensures compliance with the rules, order and cleanliness. The ideal option is people with pedagogical and medical education who are retired.

Payment for the services of the gaming complex

Exist various forms payment for complex services: hourly payment, a one-time entry fee, subscriptions for a certain number of visits.

30 minutes of visiting such a room on weekdays will cost about 90 rubles, on weekends and holidays the price can be increased. Usually, in the playrooms, parents are allowed to accompany a child under 3 years old free of charge, a separate fee is charged for accompanying older children (from 30 rubles). It will be necessary to set the maximum time the child is in the playroom.

The entertainment complex for children will make a profit depending on the season: with a cold snap on the street, tomboys are more often given to such rooms, in the summer, on the contrary, they try to take them out of town, to Fresh air, therefore, you should not count on large profits in summer months. Also on weekdays, visits will be greater after 6 pm, when parents pick up children from kindergartens and go shopping, leaving children in the playrooms. It will be more convenient to make the work schedule from 9:00 to 21:00.

Main conclusions

To open a children's entertainment complex, about 1,500 million rubles will be required, and most of them will be spent on the purchase and installation of equipment. Such an institution will be able to pay off in a year.

So, this article should help in resolving the issue of how to open a children's entertainment complex. A business plan will also help you with this.