Children's entertainment business. What documents are needed to open

 

A children's playroom (children's entertainment center) is a place for a child or a group of children to spend their leisure time under the supervision of the institution's employees.

The first such business lines began to be organized in Russia at large shopping centers about 10 years ago. First of all, entrepreneurs focused on the needs of visitors to these centers. Or rather, the need of parents to attach their children for a long shopping period. Also considered was the lack preschool institutions in the country. Both factors influenced the fact that children's playrooms have become a very profitable and actively developing business line.

About the profitability of the children's entertainment center and the importance of the place

Opening a playroom is much easier than a children's development center and, moreover, than a private kindergarten. No need to obtain a license to exercise educational activities, highly qualified personnel are not required, it is possible to organize a business with a relatively low cost.

1. When opening a soft playroom of 30 m 2, designed for a maximum of 20 children per day, you will need about 300 tr. (this will include the cost of repairs (15%), equipment (65%), rent (10%), company registration (5%), staff salaries (5%). With an average monthly cost of 50 thousand rubles and income of 100 tr net profit will be about 50 tr.
2. If you organize a game entertainment center for children about 70 sq. m, designed for a maximum of 70 children a day, you will need at least 1 million rubles. With an average monthly cost of 80 tr. and income of 250 tr. net profit will be about 170 tr.

It happens that game rooms find their niche in sleeping areas, but this is more the exception than the rule. This mainly concerns remote places in which such a corner can become almost the only way to organize leisure activities for children and adults.

Franchise on the subject:"Town of Masters" (franchise of a children's playroom, investments of 390 thousand rubles, profit from 90 thousand rubles.

Normative base

Before opening a case, you should try to carefully study the standards relating to its organization. You can find out about them by contacting the territorial bodies of Rospotreb and Gospozhnadzor. Employees of these services must notify about sanitary standards and the safety regulations that must be observed in order to open a baby care room. In particular, they will orient on legislative framework local importance.

• For example, the Department consumer market Moscow, special "Recommendations for finding children in children's game rooms… ».
• It is also important to understand the documents of federal significance. In particular, with those standards that relate to children gaming equipment. It must comply with the requirements of international (EN - 1176) and Russian (GOST R 52169-2003, GOST R 52168-2003, GOST R 52167-2003, GOST R 52299-2004, GOST R 52300-2004, GOST R 52301-2004) standards security.
• In accordance with the Law of the Russian Federation "On the Protection of Consumer Rights", Art. 9, 10 (clause 2) and Government Decree No. 1025, it is necessary to take care of the presence of a sign or stand, which would indicate the details of the organization, work schedule, list of services provided, the procedure for their provision, prices, company rules, etc.
• In advance, it is necessary to provide for the availability of medical books for employees. (Order of Rospotrebnadzor No. 402). Documents on special education are optional.
• When preparing a room for a children's playroom, it is necessary to be guided by SanPin 2.4.4.1251-03 and SanPin 2.4.1.2660-10. Must be carried out daily wet cleaning coatings, washing toys, etc.
• It is also worth knowing about the types of criminal and administrative liability that are provided for causing harm to the life and health of a child in the event of certain actions or inaction of the employees of the playroom (69 Code of Civil Procedure, Art. 79 of the Criminal Procedure Code, Art. 118 of the Criminal Code, 109 of the Criminal Code, Art. 1068 of the Civil Code , article 1064 of the Civil Code of the Russian Federation, article 151 of the Civil Code, article 1081 of the Civil Code).
• The "Technical Regulations", dedicated to the requirements fire safety.

What do you need to open

1. Registration of the company takes place in the tax (LLC or IP). We recommend registering as an individual entrepreneur. This will cost less and will allow further use of preferential tax regimes- UTII, USN, and since 2013 a patent form of taxation.
2. Next, you need to decide on the OKVED codes. We recommend that you specify: 92.7 - other. recreation and entertainment activities.
3. Then you should register with the Pension Fund and other non-budgetary funds
4. It will take cash register or forms strict accountability. They are subject to registration with the tax
5. The room for the game room must be brought into line with the requirements of Rospotreb and Gospozhnadzora

Equipment for a children's playroom

In order to organize a small playroom, it is enough to purchase one children's labyrinth for 15-20 m 2, which will cost at least 180-200 tr. You will also need a table and a chair for an employee - 10 tr and lockers for clothes (about 800 rubles for 1 section). The set is minimal, in the future it can be supplemented as much as the owner's imagination and finances are enough.

Three-story maze for a children's playroom

Not a single children's playroom can do without labyrinths now. These spatial structures are usually made to order (about 1 month). However, sometimes, especially at sales, you can buy them in finished version. Labyrinths can be of any size (from 10 to 100 m2) and configurations (slides, obstacles, shafts, transitions, stairs, soft modules, climbing elements, dry pool with balls, etc.)

Foreign variants of labyrinth game complexes

As a rule, one organization is engaged in the preparation of a design project, the manufacture and installation of a labyrinth. This game element is intended for children aged 3 to 12 years. Separately, you can put a children's trampoline, which will cost an average of 70-90 tr.

Children's trampoline

If your business is also focused on children 1.5 - 4.5 years old, then you need to arrange a separate corner with stuffed toys, constructors, drawing tables, dry pools with balls.

Staff

Employees of the company must be able to work with children, understand the high degree of responsibility that is assigned to them. They are obliged to monitor the safety of the equipment, the order in the room, and the observance of the rules by visitors. Usually ped students are hired for such work. universities or retired teaching staff. Work is carried out by 2 people in shifts.

Organization of activities

1 Game rooms are usually open from 9 am to 9 pm. The average fee for 1 hour of a child's stay is 100-120 rubles on weekdays and 150-180 rubles on holidays and weekends. Parents with children under 3 years old usually go free of charge, and adults accompanying children over 3 years of age are additionally charged 20-30 rubles.

2 The time spent by the 1st child in the room should not exceed four hours. The rules should state the obligation of visitors to pick up their children after this period.

3 An employee of the center must receive a child upon presentation of a passport by the parent. Information about the child and the time of his arrival must be entered in a separate notebook or accounting program.

4 Employees of the company must ensure that incoming children are healthy. Babies with obvious signs of illness should not be taken into the playroom. Otherwise, the organization's reputation may be damaged, some clients will not want to return to a place where children's health issues are treated irresponsibly.

5 On weekdays, the most visitors are from 4 to 9 pm, when parents pick up their children from schools and kindergartens and go shopping. In the morning, you can try to increase the number of visitors by offering them discounts. They can also be installed for regular customers.

6 Consider seasonality. Children's rooms enjoy in great demand during the period from October to April, when the weather outside is less conducive to outdoor games. The fall is in the summer. This season, many kids are trying to take them out of town and spend more time with them on the street.

7 If you are determined to further develop the center and increase its profitability, then be sure to provide for the opening of such areas as the organization of holidays, competitions, creative circles, and the creation of a children's cafe.

Every young entrepreneur dreams of finding a business that does not require special knowledge. In addition, there was no need to solve problems with suppliers, debts, and so on. It is worth noting that there is such a business - an entertainment complex for children.

Such a thing can bring not only joy to kids, but also stable income with a relatively small initial investment.

Any parent wants to pamper their beloved child, and resourceful entrepreneurs meet such desires. Consequently, the presence of a stable demand for the services provided will be guaranteed, because children will not be able to hold out even a minute without games and fun. The business plan of a children's entertainment center in Russia, with a one-time investment, allows you to receive stable profit further. But for this you need to put things right. In order to avoid mistakes and do everything right, you just need a detailed business plan.

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How to write a business plan for an entertainment center for children

In order to open your own entertainment center for kids, you must complete the following steps:

• register an enterprise and put it on record;
• choose a room (purchase or conclude a lease agreement);
• coordinate everything that is necessary with the licensing authorities;
• select the personnel that will be needed to conduct such a business;
• pick up necessary equipment and install it.

In order to implement a business plan for a shopping and entertainment center, it may take about 8 weeks. It should be noted that this is a great advantage this business. At the same time, the most energetic entrepreneurs will be able to cope with the organization in 4-6 weeks, but it is important to understand that there is certain deadlines passage of specialized state structures. In addition, the equipment manufacturer will require about one month to produce a unique children's entertainment complex.

It is worth knowing that such manufacturers also have ready-made series of equipment, but more and more entrepreneurs want to make their centers stand out. This is due to the fact that today gaming complexes that are stylized as a jungle, a ship, a magic castle and so on are in increasing demand. Therefore, it requires a lot of cost and effort from the manufacturer.

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Registration of your own enterprise, which is planned to open

The organizational and legal form is recommended to choose an individual entrepreneur ( individual entrepreneur). This is due to the fact that this form has the ability to submit simplified reports and is subject to fewer taxes.

It is not difficult to complete all the registration steps in the prescribed manner, however, if you do not want to stand in queues and thereby reduce the time it takes to register, you can contact various companies that provide business registration services different forms property. It can cost 2000-3000 rubles, but it will take much less time.

It is recommended to immediately apply for the transition to a simplified taxation system. The system consists of a single tax, which is paid in connection with the transition to a simplified form of taxation by entrepreneurs and organizations. Such a tax replaces the payment of a whole set of taxes that may be established by the general tax regime.

The tax rate with the simplified system will be 6% of the total income of the enterprise.

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Choosing a suitable place for a children's entertainment center

You should know that choosing the right location for the future enterprise is one of the most important points contained in this business plan. Best Option The placement of such a center is a place with a high daily attendance of children.

Consequently, the best choice will place its children's entertainment complex in a large mall. This is due to the fact that moms and dads will have the opportunity to explore large shopping areas while their children have fun, play, communicate with their peers and be supervised.

Children do not like to go shopping with adults, and therefore they often do not allow their parents to do this. Therefore, the organization of the game children's space becomes more and more attractive for stores. Everyone will benefit, since such gaming zones are able to increase customer loyalty, in connection with this, the turnover of stores increases. At the same time, children are also satisfied, because they are having a good time.

There is another option for the location of such a complex. There is a successful experience, for example, in sleeping areas major cities. It often happens that the infrastructure in such places is still poorly developed, so not everyone wants to go to the center. Entertainment complexes that operate in small towns are also successful options. This is due to the fact that in such places there are no instructions for entertainment for children, therefore, the complex being opened will become a children's center of attraction.

Regarding rent, you should know that most often entrepreneurs negotiate with landlords on special preferential terms. It is important to understand that shopping centers are interested in retaining their customers and increasing customer loyalty. The leaders of large centers are well aware that today it is impossible to attract customers with just a large assortment of goods and their high quality. Consequently, they themselves begin to give large quantity attention to the number of services offered.

Each retail space has a large number of ways to attract customers, but placing a children's corner or room in the store is one of the most effective options. Therefore, entrepreneurs can confidently go to the management of shopping centers. They will no doubt be glad to hear that there is an opportunity to discover child Center entertainment. One of the most common cases is when the figure 0 rubles is in the column of the rental agreement.

In some cases, another way can help, by which you can try to negotiate with the owner of the premises - to take it as a share of the business being opened.

In addition to the obvious disadvantage, there are a large number of advantages of such an arrangement. The owner himself will make sure to provide the best and most profitable retail space. In addition, he will assist in carrying out various promotions and will do his best to promote and advertise the services provided, which can significantly increase the number of potential customers.

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Selection of the necessary personnel to open such a business

You can start recruiting at the stage of registering your company. It will be necessary to hire 2 employees for shift work. The easiest way would be to hire students or non-working pensioners for such work. The most common payment system in this category is one that consists of a salary of 10,000 rubles and a percentage of revenue (in most cases this will be 3-5%). Such a system is needed so that employees have a greater interest in attracting new visitors.

Know what to submit tax returns maybe the owner of the enterprise himself, because there is nothing complicated in this. However, despite this, in order to feel more comfortable, it is better to take care to hire an accountant. Such an employee, for a small remuneration (in the amount of 3,000 rubles per month), will be able to collect and submit all reports independently.

Today, in many cities, entertainment centers are very popular. Children's playgrounds are no exception. The age of the kids does not mean at all that the prices for their entertainment will be lower than for adults. Many parents do not spare money for the happiness and smile of their heirs, so this business is very promising. This article is intended to tell you how to open a children's entertainment center.

Every year, competition in the field of children's entertainment is growing, but it is noted that the service market is still not oversaturated, and there are plenty of customers here. However, two important points should be kept in mind. First - start-up capital. To organize an entertainment complex of a medium scale, considerable investments will be required. The second is the organization of order control.

In a business that is in any way connected with children, all safety rules must be observed. If something happens to a child on the territory of the entertainment complex, the consequences are expected to be extremely unpleasant: the owner will have to pay for the treatment of the victim, pay moral compensation for the harm caused.

We analyze the market

First, to start a business, it is worth analyzing the area where the complex is planned to be opened. As mentioned above, such an institution is expensive, so it will not be possible to make it accessible to everyone. Otherwise, the children's play complex will not pay off.

Based on this, it is necessary to determine whether the inhabitants of this settlement will be able to afford this kind of vacation for their children. Statistics show that if average salary in the city below 12-15 thousand rubles, such a project in this place is not worth starting. Otherwise, the entertainment complex for children will be unclaimed.

but wage residents is not the main criterion for decision-making. More important point is the presence of competition. Based on general information, you can make a final decision.

Register with the FTS

To get started, you will need to register as legal entity. Registration of a legal entity takes place at the Federal Tax Service, where you will need to choose organizational form business and taxation.

The recommended form for doing this business is IP. Next, you will need to decide on the OKVED codes (92.7 - other activities for organizing recreation and entertainment), register with the Pension Fund and other extrabudgetary funds. To work, you must purchase a cash register or forms of strict reporting, which are subject to registration with the tax service.

Registration of this business does not require special permits and licenses, but it is still worth studying the regulations related to the organization. You can, of course, use the Internet and study the regulatory framework, but it will be easier to contact the Rospotrebnadzor authorities and state authorities. fire supervision.

Employees of these organizations will tell in in full on the requirements of sanitation and fire safety, on the current regulatory framework. The case involving children is of particular concern to the regulatory authorities. In case of non-compliance with all requirements, you will face a large fine.

Business plan is your assistant

In order not to make mistakes (mainly financial ones), it will be necessary to develop a business plan for a children's play center. It will help to see from the outside the positive and negative sides of the proposed project, what will need to be invested in first of all, what will need to be decided later. The business plan will answer the basic questions. You will understand how to open a children's play center, where to start, what this discovery should eventually lead to.

We select a room

In order for the children's play complex to bring joy to children and parents, as well as profit to the owner, you first need to choose the right room. This is one of the most important parts of the project. For such an institution, both a separate room and a site in a shopping center are perfect.

The optimal size of the complex to accommodate all the equipment should be at least 130 square meters. In large cities, you can place the complex in a residential area, and in small settlements more suitable option will be located in the center. Of course, high permeability will be a big plus for the establishment. If next door is Kindergarten or school, it can also have a positive impact on business.

Which is better: a shopping center or a separate room?

How can you still decide whether to open an entertainment complex in a shopping center or in a separate room? Many people think that children's playgrounds for shopping centers have more attendance, and renting there is many times cheaper - this is a delusion.

It is assumed that children interfere with their parents during shopping, and they leave them in such complexes. The owners of shopping centers are happy with such business and offer low rent. Yet this is not so.

The average cost of children's recreation in the entertainment complex is about 500 rubles. Usually, trips there are planned and made for the pleasure of children, so being in a mall is not a particular advantage. In addition, large shopping centers have specially created children's rooms. There, parents can leave the child for free.

From the foregoing, we can conclude that a successful children's play complex can be located both in a shopping center and in a separate room.

We select equipment

The next step will be the selection of equipment for the project. At the same time, the main task is such a moment - it is necessary to cover the age group as widely as possible. What will be interesting to children aged 5-7 years old will not appeal to 10-12 year olds at all. Therefore, when choosing equipment, it is necessary to take into account the needs of various age groups- this will help increase the number of visitors to the institution.

A set of equipment for a children's entertainment center usually includes: soft trampolines, multi-level game labyrinths, various game simulators, small rubber slides; sports equipment - balls, educational games and other things.

Some complexes have plasma TVs where kids can watch cartoons. Over time, the set can be supplemented with something new. The cost of equipment varies depending on the quality and manufacturer of the goods.

A game maze can cost about 400,000 rubles, and an inflatable trampoline - 100,000 and more. To get started, it is recommended to purchase minimum set, which will include one children's labyrinth (20 m 2 about 200,000 rubles), a chair and a table for an employee (about 10,000 rubles), lockers for clothes (about 800 rubles for 1 section). At further development business equipment can be purchased.

When buying equipment, the main condition is the availability of documents confirming that the product is not dangerous for children and is made in accordance with all standards. Also, the manufacturer is obliged to organize assistance in installation, since the assembly of the kit must be carried out in accordance with safety regulations. Please read the requirements carefully before installation.

We select personnel

One of the most important steps in organizing a business is the selection of personnel. There is an erroneous opinion that young girls are suitable for the position of educator of such a complex. Only people with teacher education, because children are very capricious.

The staff is responsible for the kids and teenagers who are in the playroom, as well as for the equipment, ensures compliance with the rules, order and cleanliness. The ideal option is people with pedagogical and medical education who are retired.

Payment for the services of the gaming complex

Exist various forms payment for the services of the complex: hourly payment, one-time entry fee, subscriptions for a certain number of visits.

30 minutes of visiting such a room on weekdays will cost about 90 rubles, on weekends and holidays the price can be increased. Usually, in the playrooms, parents are allowed to accompany a child under 3 years old free of charge, a separate fee is charged for accompanying older children (from 30 rubles). It will be necessary to set the maximum time the child is in the playroom.

The entertainment complex for children will make a profit depending on the season: with a cold snap on the street, tomboys are more often given to such rooms, in the summer, on the contrary, they try to take them out of town, to Fresh air, therefore, you should not count on large profits in summer months. Also on weekdays, visits will be greater after 6 pm, when parents pick up children from kindergartens and go shopping, leaving children in the playrooms. It will be more convenient to make the work schedule from 9:00 to 21:00.

Main conclusions

To open a children's entertainment complex, about 1,500 million rubles will be required, and most of them will be spent on the purchase and installation of equipment. Such an institution will be able to pay off in a year.

So, this article should help in resolving the issue of how to open a children's entertainment complex. A business plan will also help you with this.

In the middle and big cities Children's entertainment centers are widespread in Russia. This is a leisure place for both young children and teenagers, and adults who can go on business, leaving children under supervision. Therefore, it makes sense to consider this business idea to create a profitable business. First you need to draw up a business plan for a children's entertainment center, an example of which we offer in this article.

Project Summary

We are considering opening a children's entertainment center in major city Russia with the mall. It is better to open such centers in a shopping and entertainment center, where people go shopping and especially for leisure activities. In our center there will be entertainment for children from 2 to 10 years old and teenagers.

There is little competition in this area. These are similar entertainment centers for children. If the mall already has one such children's Corner, there is no point in opening the second one. There are no similar establishments in our mall, so we can safely open our own by renting 50 sq. m area on the second floor.

The schedule of the children's entertainment center is set according to the schedule of the mall - from 10:00 to 21:00. The center will operate a card payment system.

Main business risks:

Registration of activity

Working in the field of children's entertainment requires compulsory registration in the tax authorities, the provision of licenses and certificates for the quality and safety of structures, and it is also mandatory to obtain permission from the fire authority on compliance with fire safety requirements.

We will register as an individual entrepreneur with a simplified taxation system, 15% from the difference (income minus expenses). To do this, we submit an application to the tax office, choosing the appropriate registration form and code OKVED activities, in our case - 93.29.9 or group 92.

The cost of registration and obtaining all permits is 10,000 rubles.

Services and prices

Name	price, rub.
Leave the child service (up to 20 minutes), main attractions	150
Children's trampoline (5 minutes)	150
Creativity Room (30 minutes)	300
Game maze (20 minutes)	400
Sandbox with space sand(20 minutes)	100
Package "Unlimited"	500
Package "Unlimited with a room of creativity"	800
Package "Unlimited with a trampoline"	1 000
Package "Group unlimited" (up to 5 people)	2 000
Package " Children's holiday» with the area closed for other visitors for 2 hours	from 5,000 to 10,000 (depending on the number of rides involved)

Unlimited in the children's entertainment center is valid for one day. The buyer can leave the room at any time and return after some time.

Room search

It is planned to open a children's entertainment center in the mall in the city center, on the 2nd floor. To accommodate all attractions and equipment, you will need at least 50 square meters. m. It is important that the ceilings of the room are high enough to accommodate a trampoline for children. The center will be located next to a pizzeria and cafe where parents can relax while children play.

We will conclude a lease agreement with the administration of the mall, paying immediately for 2 months of renting the premises.

The room will be divided into a children's area, play area with trampolines and a room for games, an area for attractions for teenagers. In addition, a booth for a cashier will be installed on the territory of the entertainment center. The cost of rent will be 125 thousand rubles per month. The landlord includes cleaning of the territory by the regular cleaner of this complex and security in the payment of the rent.

Purchase of equipment

To provide the center, it is necessary to purchase equipment. These investments will become the main expense item, however, the attendance and profitability of the center will depend on the choice and variety of attractions and children's entertainment.

Cost estimate:

Naming of expenditures	Amount, rub.
Equipment for the main hall	495 000
Children's mini trampoline	50 000
Art room equipment (tables, chairs, children's easels)	35 000
Ottomans	10 000
game maze	100 000
Space sand sandbox	30 000
Cashier equipment (table, chair, cash register, laptop)	70 000
Toys	10 000
Music equipment	100 000
Total	900 000

Staff

So that parents can safely leave their children in game center employees will be needed. Two employees will work in shifts at the checkout. Another 4 workers (2 shifts of 2 people) will monitor the playroom and children. Another employee is needed in the children's room of creativity. The functions of the administrator will initially be performed by the entrepreneur himself.

Staff estimate:

The entrepreneur will monthly generate and submit financial reports on profits, decide contentious issues with clients.

Marketing and Advertising

In the process of developing a business plan, it is necessary to analyze competitors. It is important that there are a minimum of similar establishments in the area. Our main clients are couples with children from 2 to 10 years old, teenagers up to 15 years old.

For successful discovery and to attract maximum visitors, it is necessary to use common advertising tools. Be sure to develop attractive flyers, distribute them in the mall and on the street at the entrance. We will also use voice advertising in the mall. Let's create a group in in social networks and put up ads throughout the central area.

Every month we will spend 20,000 rubles on flyers, voice advertising and social media targeting.

The visitor's loyalty card will operate in the children's entertainment center. Regular customers are offered a 5% discount. In honor of June 1 (Children's Day) and September 1 (Knowledge Day), a 10% discount for children is given.

In addition, options for cross-cooperation with other establishments in the mall on mirror advertising and joint promotions are being considered.

Expenses and income

In this paragraph of the business plan, we will determine a summary estimate for the start-up expenses for the business and weekly expenses. We will also form an estimated profit from the 3rd month and set a sales plan for services. Based on the consolidated costs and revenue for the month, we calculate the profitability and payback period of the initial investment in this project.

Starting costs

To start a business, we need 1,190,000 rubles. Our investment in the project will amount to 690,000, the remaining 500,000 rubles we will take on credit from a bank at 15% per annum for 2 years. The monthly payment will be 24,243 rubles.

Monthly expenses

Income

The average check for services is 350 rubles. You can expect to receive up to 50 children per day. At the output, this gives a revenue of 17,500 rubles a day or 525,000 rubles a month. It is also planned to hold at least 5 children's holidays with a total revenue of 35 thousand rubles. Thus, the business will bring in about 560 thousand rubles of revenue per day.

We calculate the difference between income and expenses to determine the tax payment:

560,000 - 330,000 = 230,000 rubles.

230,000 x 0.15 = 34,500 rubles.

We get net profit after taxes:

230,000 - 34,500 = about 200,000 rubles.

We calculate the rate of return on monthly investments:

(200,000 / 374,500) x 100 = 53.4%.

This business plan shows an acceptable profitability, which can be increased up to 70%.

Now let's calculate the payback period of the initial personal investment:

690,000 / 200,000 = 4 months.

Do not forget about the loan taken. The faster the process of recoupment of monthly costs goes, the faster the revenue will begin to grow and it will be possible to repay the loan ahead of schedule.

Eventually

This business plan for a children's entertainment center with calculations showed that opening a children's entertainment center is a great business idea and a fairly profitable business. In the future, you can install virtual reality attractions in separate zone to increase profits. Vending machines with toys and sweets, shops with toys and souvenirs for children are also popular to increase the revenue of the center.