Cool names for groups in contact. How to come up with an interesting name for your group

So, you still want to choose a name for it.

What do you think the name of the VKontakte group should be? Looking at Wordstat, I saw that it is important for people that the name of their VKontakte community be:

Cool
Cool
Interesting
original
beautiful

In fact, all of these adjectives would be more appropriate when describing a group avatar. But as for the name of the community, completely different rules work here.

What does the name of the VKontakte community affect?

To a place in the internal search of the social network VKontakte
For ranking in Google

We won't talk about Google now. But let's dwell on the internal search of VKontakte in more detail.

The more accurately the group name will include a search query, the higher you will be in the search.

Let's look at examples

Let's take the project as an example. "Age Without Borders". This project is for those who take care of their health, strive to look young and want to maintain a high quality of life regardless of age.

We go to the internal search VKontakte. To do this, click on the "Communities" button on your personal VKontakte page.

A VKontakte internal search window will open in front of you, in which you can search for communities on topics of interest to us.

Since the main topic of the Age Without Borders project is still health, let's see how many communities on this topic are registered in the VKontakte social network. We enter the word “Health” in the search line and see that 92258 communities were found on this topic.

Moreover, in order to get into the TOP-5 of the VKontakte search, we need to recruit about a million subscribers to our group. We realistically evaluate our capabilities and ... puzzle over another name 🙂

Remember that the name of the community should reflect the essence of your project.

Let's add the phrase "Health and longevity" to the search bar. Here the picture is quite different. For this query, we see 566 communities, and in order to get into the TOP-5 results for the internal search of Vkontakte, it is enough for us to gain 3 thousand subscribers.

It was the name "Health and Longevity" that the author of the "Age Without Borders" project, Svetlana Pavlova, decided to take. And I must say, I was not mistaken. At the end of 2015, the Health and Longevity group had about 300 subscribers, and in March 2016 more than 3,000 people joined the group. And the group is in the TOP!

In the group's statistics, transitions from the internal search of VKontakte are visible. While they are few, but they are already there! And the higher the community rises in the search, the more of them there will be.

IMPORTANT! Getting into the TOP of the internal search on VKontakte is mainly influenced by the number of live members of your group.

How to understand what search queries people enter in the search?

In order to select keywords and find out what search queries people enter, use Yandex's word selection service - Wordstat. It reflects the statistics of impressions of a user-specified word or phrase, as well as queries made by people who searched for it. I can say that this is a great tool and I use it all the time.

Typical mistakes when choosing a name for a VKontakte group

I want to warn all owners of VKontakte communities against the temptation to fit all their range and advantages into the name. There are still big fans to “decorate” the name with various asterisks, hearts and other symbols. You should not do this, and now I will explain why.

Pay attention to the number of subscribers in the three communities that are in the TOP for the query "Chinese medicine"

In third place is a group that should rightfully come out on top in the internal search for VKontakte. After all, it has the most subscribers - about 6 thousand.

But thanks to the stars, flowers and additional words, the group fell significantly below their competitors.

IMPORTANT! If you want to get into the TOP-5 of the Vkontakte search results, try to name the group the same as the search query sounds without unnecessary words and embellishments.

Another telling example. Consider children's clothing groups.

The first and second groups are named after the search query "Children's clothing" and are placed in the search one after another in accordance with the number of subscribers.

In third place is a group with more than 60 thousand subscribers. The name reflects a little-known brand with decorations in the form of stars. I think that now everything is clear to you.

On the Internet, everything is “at arm's length”.

You just need to know how to stretch out your hand. (Janusz Wisniewski)

In my last article, I told you how to make money on public Vkontakte. It was then that the issue of community promotion and the influence of the name on popularity was raised. Today we will talk about how to name the public. We all understand that choosing a name is a difficult and very important step in creating your community. No wonder there is a saying - "What you call a boat, so it will float."

The methods for choosing a name for a public or group do not differ, so in this article I will use both of these terms.

The choice of topic for writing this article was not at all accidental. I often analyze the requests of network users related to VKontakte and I can say for sure that choosing the right name worries many. This is an urgent question, because a lot depends on the name - the recognition of the public, its popularity, the number of subscribers, and, as a result, your earnings.

Before choosing a name for a public, you need to decide on the topic and purpose of creating a community. A lot depends on this. So, let's look at two main methods.

How to name a selling group or public VKontakte

Selling public or group. The main purpose of creating such a community is to sell goods and services to VKontakte users. For sales, we need visitors who can become potential buyers. For this, it doesn’t matter where we take them from - directly from VKontakte or from search engines.

Just like that, not a single visitor will look for your group, in order to get visits you will need to work. For those readers who are familiar with the basics of SEO promotion, everything that I will tell below will not be incomprehensible. You must know what title and description are, understand how to compose and use them correctly.

For those who are not familiar with these concepts, I will briefly explain that title and description are two very important meta tags (site elements) that help Yandex and Google, and other search engines, to understand the subject of the site page and, in accordance with this is the right way to display it in the user's search queries.

The name of your public is the most important meta tag TITLE. There must be keywords for which your group will be promoted. If your main business is selling clothes and shoes, then you need to include a key like “men's clothes and shoes” or “women's clothes are not expensive” in the name.

One of my friends is engaged in creating logos and developing designs for various Internet projects. For this, a special group was created in Vkontakte. The name of the group reflects the whole essence, while it also has keywords - "ClubLogo - the creation and development of a logo." Using the group search we can find his community in 5th place. This position allows you to have several orders per day, which brings a good and stable income.

If the traffic that you receive from the social network suits you, then you should not bother much with the description. But if you are a maximalist, and that is exactly what you need to be, then you will definitely think about possible visitors who will come from search engines. In this case, the presence of description is simply necessary.

How to create a description - a description of the public

Everything is simple here. The description of the public is already the description. But since Vkontakte settings allow you to create very long descriptions, and search engines take into account only 160-170 characters for description, you should try to enter all the necessary keys into this small sentence as concisely and competently as possible.

For example, there is a group whose main key is branded clothing. The name (Title) for such a group will be - "Brand clothes from the world's best manufacturers", the description is made large, revealing the whole essence of the community, but we do the description wisely. It should look something like this - “The best men's and women's branded clothing from world famous manufacturers. Reasonable prices, constant discounts and promotions. Only here".

In this example, the key was included in the name of the group, which will allow users of the social network to find it through the Vkontakte search, as well as in the description, which will give a signal to search robots and they will raise your public in the search results.

For those who want to get good traffic from Yandex or Google, I will give one more piece of advice. There are three categories of requests:

HF (high frequency) and VC (highly competitive) are those requests for which there are a lot of requests from users, usually more than 30,000 thousand per month. Competition is calculated based on the number of sites, their quality, which are issued for a specific request.
MF (medium frequency) and SC (medium competitive) - requests for which from 1 to 30 thousand requests from users per month.
LF (low frequency) and NC (low competition) are all requests that do not fall into the other two categories. As a rule, they are very easy to move in search engines, but they give minimal, if any, results.
The first thing you should do is to analyze the already existing publics that are related to the same topic that you want to choose. Your name should not repeat the name of large communities, should not be consonant with it. Remember that the user does not need dozens of identical groups with the same name and content. Only a unique name and a creative community will help you succeed.
Do not choose long and intricate names that will be understood only by a narrow circle of people. The most popular publics have short, concise and creative names - "MDK", "BORSCH", "Science", etc.
Think creatively and give up formulaic titles like "Best Public for You" or "Most Interesting Quotes". There are enough communities with such names, and I can’t say that they are very popular.
Although I advised you to choose the name as close to the topic as possible, but if it doesn’t work out, then turn on your ingenuity and imagination. Come up with an interesting and catchy title. As an example, the public "BORSCH". The name is about nothing, it doesn’t come close to the topic, but this is one of the most famous communities in VK.
One head it's good, but two better. Don't forget about it, and don't be afraid to ask your friends and family for advice. Choose several options for the name of the public, and submit to their court. Let your friends tell you what they like best and why.

In your case, to get visitors from search engines, you need to select midrange and SK,NK requests. Climbing into the niche of HF and VC is not realistic. You won’t fit into the TOP20 in the search results, the chances of getting traffic from such a request will be scanty. Of course, you can additionally do SEO development of your community in VK, buy eternal links, take runs on trusted sites, but is it worth it? I think not.

By choosing MF and SK, NK queries, you have a good chance of getting into the TOP search engine results without much effort.

The question arises - "How to find out the frequency of requests?". Here you have to turn to Yandex statistics. We go to the site //wordstat.yandex.ru/ and check the query you are interested in. To find out as accurately as possible the number of user hits, we will use special variables that allow us to discard all unnecessary traffic. We make the request in quotation marks ("), while putting an exclamation point (!)

Information and entertainment publics - the secrets of the right name

The second, larger group of communities is information publics. Their main goal is to convey interesting, fun and necessary information to the user, to tell something new.

If the selling group, in order to attract people from the search, requires the mandatory occurrence of keywords in the name, then with information publics, everything is different. Do not focus on the search for VK, Google and Yandex. If you get visitors from there, it will be such a meager amount that it will only be a pity for the time and effort spent.

When choosing a name, you need to focus on originality, quality, and, to some extent, radicalism. The number of Vkontakte publics is growing every day, interesting, funny, informative communities appear that are so similar to each other, but at the same time completely different. In order not to get lost in the "sea" of all these groups, you must be unique, recognizable and popular. All this can be achieved by choosing the right name for the public.

On the one hand, everything is easy and understandable, you just have to sit and think, but on the other hand, I understand that choosing a name that will sit firmly in the mind of the user is a whole art.

I will give you some tips that, I am sure, will help you understand in which direction to move and how to choose a name:

1. The first thing you should do is to analyze the already existing publics that relate to the same topic that you want to choose. Your name should not repeat the name of large communities, should not be consonant with it. Remember that the user does not need dozens of identical groups with the same name and content. Only a unique name and a creative community will help you succeed.

2. Do not choose long and intricate names that will be understood only by a narrow circle of people. The most popular publics have short, concise and creative names - "MDK", "BORSCH", "Science", etc.

3. Think creatively and give up formulaic titles like "The best public for you" or "The most interesting quotes." There are enough communities with such names, and I can’t say that they are very popular.

4. Although I advised you to choose the name as close to the topic as possible, but if it doesn’t work out, then turn on your ingenuity and imagination. Come up with an interesting and catchy title. As an example, the public "BORSCH". The name is about nothing, it doesn’t come close to the topic, but this is one of the most famous communities in VK.

How to name a group in VK Vkontakte. How to choose a name for a group in VK Vkontakte

5. One head is good, but two is better. Don't forget about it, and don't be afraid to ask your friends and family for advice. Choose several options for the name of the public, and submit to their court. Let your friends tell you what they like best and why.

I am sure that in my article you have found the answer to the question - “How to name a group or public on Vkontakte” and in the future this process will become much easier for you.

Many people, after completing registration on the site, immediately create their own interest group and painfully think about what name to give to their offspring. The name of the group determines whether it will be successful and attract the attention of new users of the social network.

What is the name of the group?

To ensure her continued popularity? Upon a detailed examination of this problem, it turns out that it is enough to follow a few simple recommendations when choosing a name for your community so that it always arouses genuine and lively interest from users.

First rule

Pay attention to keywords. Just imagine, a user of a social network went to the site to register in some community that matches his personal preferences and interests. Let's say this person is a longtime fan of Dancing Minus. This means that he will enter the keywords “rock group”, “Vyacheslav Petkun”, “Dancing minus” or “Russian rock” into the search line of the site.

Accordingly, if you are going to create a group about the work, discography and biography of Dances Minus or another musical group, you should not disregard these factors.

Second rule

Reliable answers to the question of how to name a group in Odnoklassniki to interest and attract attention users of this social network turn out to be very expected and predictable, if you think a little, concentrate and come to the only correct conclusions by the method of logical analysis. The name of the group in the social network should correspond to the topic and not be "sucked out of thin air".

In the article, you will learn how to properly promote and promote the VKontakte group, what to call Communities created on a social network - a great place to assess the demand for a particular product, interest the audience and make a little acquaintance with the products. How to promote a VKontakte group is a question that every entrepreneur and manager wants to know the answer to. It is by the activity of the community that one can predict the level of sales of a particular product or service. In the event that the creator of the page promotes it without any methods of cheating the number of participants and "likes", he gets an objective picture. In order to recruit a group of active people interested in purchasing a product, you need to follow some recommendations.

Today, search engines are VKontakte, which allows you to get new users directly from Google and Yandex. According to the promotion rules, users are least of all attracted by long names, so the name of the group should be concise, reflecting as clearly as possible what product or service its creators are selling. For the creator of the community, the question of VKontakte will not be any difficulty if he knows the secret of how to independently formulate the correct name. You can check the options through the Wordstat service - this indicates the number of queries typed by users for a particular word, phrase per month. If the creator of the community can get into the top 5 or top 10 for queries, he will definitely collect a large audience of potential buyers.

How to name it is an ambiguous question. To understand whether the user will like the page, you need to look at it through the eyes of an ordinary person who enters a social network to find out information about their friends or read something useful, funny or just interesting. It is best to alternate the classic promotional posts in the group with interesting notes. Attaching a funny picture will be beneficial, because if a user likes a joke or caricature, he will be able to repost, and all his friends will know about the group.

The first visitors to the community and its members, as a rule, are friends of the community organizer. There is nothing wrong with the fact that a person will ask his friends to join his group, to tell about it on the wall. Such word-of-mouth advertising becomes effective, because a social network is a space on the network where acquaintances communicate. “What is the correct promotion of VKontakte groups?” - this is exactly the question that may arise in a person who has been trying to revitalize his community for a long time.

There is no need to invent anything supernatural. In order to understand how to promote a VKontakte group, it is enough to take care of the design, ease of navigation, informative posts and somehow stir up interest at first, for example, arrange a contest with a small prize. Today, many groups announce contests-competitions, the essence of which is a set of "likes" and the definition of winners. In a short time, such an action will help to increase the number of group members several times.

Now that you know how to name the VKontakte group, you have to learn how to properly promote it.

Hello dear readers, today we will continue our conversation about the VKontakte social network and we will talk today about a very interesting problem, namely, I will tell you how to name the VKontakte group.

Why is the right band name so important?

The name for the VKontakte group directly depends on its success and can make it easier for you to promote it dozens of times.

Things to remember when choosing a name for a VK group:

in the name of the group it is impossible to combine mutually interchangeable letters

Example: the name "CoolMonster" - all letters are English, you can do this

Example: the name “Coo lMo nster” - all the letters “O” are Russian, you can’t do this

You can not use stop words (Mat, everything related to the subject of adult)

When creating a name for your group or public VK, try to avoid special characters ■ and so on, this may adversely affect the issuance of your group in the search for VK (except for the symbol "|")
When creating a name for your VK group, try to stick to the strategies that I will describe below.

If possible, try to make sure that the name of your group does not have direct duplicates with other groups. For example, if you have a public about travel, then if you look at the issuance of groups for this query, there are a lot of duplicates. Add a related word for example: Travel and tourism.

Personally, I think that there are only 3 ways to correctly name a VK group so that there are no problems with promotion: by the frequency of requests, based on wordstat, under a brand, under a promoted public or group. Let's look at each item separately

How to choose a VK group name based on the brand.

We all know perfectly well that you can easily promote a group or public VK on only one game brand, series, etc.

I will give a simple example Now the train has already left and this is irrelevant. However, as soon as it became known about the release of the PokemonGo game, the first who managed to create and fill the fan community with content received more than 50k people in their publics for free. It was the same with the TV series fizruk. Well, you can give such examples indefinitely. The main thing is to have time to create a public under the brand and fill it with content for greater confidence, you can wind up a couple of thousand offers and you're done. Following this technique, you can easily get targeted free traffic of VK subscribers for your group or public without much effort.

How to choose the name of a VK group for a promoted public or group.

This idea is as old as the world, but not very popular among smms, although it has a place to live.

The essence of this technique, when choosing a name for a group or public VK, is based on a promoted public or group of your subject. Let me give you an example: there is a group, let's say 4ch, the point is to create a similar group, for example, 4ch is the best, or 4ch is overheard. Well and all in such spirit. Thus, we will not have to post to our public or group only news of similar topics from the donor group, but we will receive free subscribers to our public at the expense of the brand of the main group. It is important that you cannot completely copy the name of the donor group, in some way the name must differ, otherwise it will be banned. It is important not to copy posts from the main group to your own, it is best to select posts of similar topics in other places. I advise you to wind up a couple of thousand offers in your public for solidity

How to choose a group name for VK based on wordstat data

This method is quite simple, the whole essence of the technique is when choosing a name for a group, use the results of the Yandex wordstat, even if they are not accurate, but they can give an approximate idea. For example, see 2 screenshots below