Types, requirements and conditions of private kindergarten franchises. Opening a franchise kindergarten: a step-by-step algorithm and the best offers

Children's education starts long before school. And the most important and fundamental institution of this preschool education - Kindergarten. Many modern parents, of course, will remember the kindergarten, where there was semolina porridge with lumps, an unfriendly head and where they did not want to go. I don't want to take my kids to a garden like this.

But on the other hand, you need to put the child somewhere during your working day, and it’s better for the baby to develop and socialize together with peers. Therefore, if you want it or not, you will have to take your child to kindergarten. This is where the question arises before loving parents: where to give your beloved child?

There is currently a very high demand for private gardens, says the company's CEO Nadezhda Fokina. “This is due to the fact that the state cannot fully provide everyone with places in the garden, and therefore it goes towards the private sector, stimulating the opening of kindergartens in every possible way. It should be noted that the groups in the state gardens are overcrowded, the education program does not provide for bilingual development and a host of other extra classes. And in private gardens - a new approach to the development and education of children. For every child individual approach aimed at identifying abilities and developing them, ”explains Nadezhda.

Nevertheless, there are not so many private kindergartens in Russia - a little over 900 organizations, carrying out preschool educational activities according to Rosstat at the beginning of 2015. But the problem is not only in the number of private kindergartens, but, often, in their quality.

« The private sector in children's services is still in its infancy, - notes the director of the selection of partners of the network "" Olga Vasyutkina - the process of transition from the system of circles and municipal kindergartens to quality pre-school education is on the way, but the niche has not yet been filled. Many makeshift gardens and clubs, and, sometimes, the creators do not even think about sanitary requirements and safety standards».

Today, a variety of formats coexist on the private kindergarten market in Russia: small home kindergartens, single kindergartens designed according to all the rules, local-scale networks that include 5-10 kindergartens, and large networks with more than 30 points of presence. The market is not deprived of franchises either: Sun School, Little Country, Baby Club, Growth Point and others. Although, it is worth recognizing that there are not as many network projects in this area as, for example, in public catering.

It is worth noting that many franchises develop several children's formats at once: kids club, development center, kindergarten. Network Founder «» Natalia Pichugova notes two main differences in the formats of kindergarten and kids club:

Time spent by the child in the institution. The child is brought to kindergarten for the whole day from morning to evening, with food and daytime sleep. IN child Center or a studio, a child can come either to classes from 1 to 2 hours, or to a mini-kindergarten for 4 hours, but without meals. In the game center the child is from 1 to 3 hours.
Goals of the establishment. The children's center and the studio are focused on the education of the child, therefore, services are actually provided additional education. In the kindergarten, supervision and care of children are carried out, plus it is given educational program. And the task of the game center is to organize joint leisure time for parents and children.

According to Natalia Pichugova, it is precisely the formats of the children's center and studio that are most popular among franchisees of Points of Growth. A similar trend can be traced among the franchisees of the Baby Club. And this, in general, is not surprising: the legal requirements for children's clubs and development centers are much less stringent, and fewer staff are needed to work. Plus, the organization of the business itself is somewhat simpler - the club does not face such issues as, for example, catering.

And yet, kindergarten franchises are also in some demand from potential partners. The thing is that the market in this segment not highly competitive despite enough a large number of players and rivalry with state gardens. The thing is that the number of children, as a rule, is growing at a faster pace than the number of kindergartens, and the kindergartens themselves offer different development programs, from which parents choose the most optimal ones. As a result, gardens can literally open "door to door" without luring customers away from each other.

In addition, kindergarten, as a rule, turns out to be more profitable. than a children's club: profit and average check in clubs and centers are much less than in kindergartens. For example, if a monthly subscription to a club costs 8,000 rubles, then to a kindergarten costs 35-40 thousand rubles (although the prices for staying in a kindergarten depend on many factors: the region, the time the child stays, the educational program, etc.), accordingly, the profit is higher with a smaller number of season tickets sold.

Another feature of the kindergarten as a business is resilience in times of crisis. Sun School CEO Nadezhda Fokina says: “ In a crisis, mothers who went on maternity leave for 3 years can no longer afford to stay at home with their child for so long. They have to go to work, so they face the problem of finding a garden. Since you can’t get into municipal gardens under 3 years old, only the option of a private kindergarten remains. Moreover, when choosing a kindergarten, parents look at it not only as a place of residence, but also as a place where their baby will develop, learn a foreign language, improve his health, and grow as a full-fledged personality. The requirements for the quality of services are now much higher". This fact ensured not only an increase in customers in the gardens of the Sun School network, but also an increase in the number of people who want to have such a business.

Why do parents choose private kindergartens?

You don't have to be a parent to run a business in early childhood education. But it is extremely important to understand the motivation and priorities of parents who send their children to private kindergartens. What do parents say about this?

Oleg Gribanov,Darent CEO:

« Our child does not go to a public, but to a private kindergarten. They teach to speak not only Russian, but also a foreign language. If a child learns a second language from childhood, then in the future he will be better at it, respectively, he will be able to enter good university and get a better job. But still, the main concerns regarding the child's stay in the garden are not related to English language but with the attitude of educators. When you pay money, the attitude is much better» .

Modern parents approach the choice of a kindergarten very carefully and have alternatives, which could not be said about the parents who raised their kids 20 years ago. Then there was simply no particular choice where to give the child.

Yanina Chursanova, head of the training studio:

« I have two children. The eldest is 20 years old and, being at a younger age, she attended a state kindergarten. There were no private gardens in those days. Yes, and in the state gardens, the groups were with a shortfall. The youngest daughter is 4 years old. The garden was chosen carefully. Visited several public gardens, several private» .

Among the main advantages of a private kindergarten, Yanina named a small number of children in groups, the ability to choose a teacher and a visiting schedule, convenient working hours and a varied program of choice, among the minuses are the instability of a commercial enterprise, changing costs and the lack of a walking platform.

Anna Korabanova, Public Relations Manager:

« Private kindergarten is not a panacea. Everywhere people work, and it is on these people (administration, educators, their assistants) that the atmosphere in the garden depends: it can be friendly or tense - both children and parents feel it. In our kindergarten, you start smiling from the doorway: all the parents greet each other, the manager smiles at everyone as if she was waiting for your child. You quickly realize that this is not a sham» .

In addition to the friendly atmosphere, Anna also appreciates the transparency of all processes in the kindergarten, prompt resolution of conflict situations, feedback, thorough methodical work and compliance with the regime of rest, exercise and nutrition.

Summarizing the answers of parents, the following main criteria for the success of a kindergarten can be distinguished:

The quality of the services provided,

A rich but not overloaded educational program,

friendly atmosphere,

Feedback and operational conflict resolution.

It is important to understand that the business of a private kindergarten includes two sides of the same coin: functions related to childcare (care, games, development and education) and the business itself (choosing premises and design, establishing business processes). And in order for the work to proceed correctly and successfully, it is necessary to harmoniously develop both of them.

Education and upbringing

Most often, either those who have worked in the field of education all their adult lives, or those who, at the insistence of their parents, mastered the profession of a lawyer or economist, and then felt called to work with kids, think about opening their own kindergartens. If the first category can still think about opening a private kindergarten on its own, since experience allows, then the second is better to make an unambiguous choice in favor of a franchise - the field of education, albeit preschool, requires tremendous knowledge that needs to be developed over the years. Well, for those who are not ready to wait so long, it remains only to learn from someone else's experience.

Early childhood education is not an area where customers rely primarily on brand awareness. Reviews from other parents play a much more important role, which means that the main task of the kindergarten owner is quality control and ensuring a brilliant reputation. And franchisors understand this like no other.

Service quality

Giving their blood to kindergarten and paying for it out of their own pocket, parents want to be sure that the care will be, if not the best, then good enough. Be prepared for the fact that you will be asked for the quality of food, and for the duration of walks, and for an overly strict look from the educator. For the owner of a kindergarten, the quality of services often translates into the problem of finding adequate staff.

How can a franchise help? Franchisors, as a rule, have already managed to “burn themselves” more than once both on teachers in particular and on the quality of services provided in general, which means they have developed their own measures to ensure them. For example, Point of Growth constantly uses the services of a "mystery shopper" to evaluate franchisees. Also, the company has worked out the requirements for personnel - administrators and teachers. Network partners select personnel according to the criteria given by the franchisor, and after that the company's methodologist conducts his interview and training.

A similar scheme for working with personnel is used in the Baby Club. The founder of the network, Evgenia Belonoshchenko, personally conducts recruitment trainings for franchisees. She, along with experienced methodologists, trains educators to work with children.

At Sun School inner work each garden is evaluated by a special department, after which the institution is given recommendations and advice on how to improve its work. There is also a separate specialist who communicates with parents, collects their feedback and transfers them to the franchisee of the company.

Educational program

Designing a development program is another challenge for a beginner in the kindergarten business. Most often, with an independent discovery, this issue is resolved as follows: a businessman hires teachers who conduct classes according to their own methodology. This whole scheme can work more or less successfully exactly until the teacher decides to move to a more profitable place. Well, if he does it during the recession - in the summer. But the departure of the teacher in the middle school year is able to jeopardize everything: even if it is possible to quickly find a replacement, it will be very difficult for a new teacher to figure out what the children have already gone through and where to move on.

How can a franchise help? Most large franchise networks have in their arsenal detailed development programs for children of different age groups. For example, "" has its own LEARN by PLAY program, which allows you to teach English to kids from the age of three. Sun School uses the ABC concept (Abilities - Body - Communication), designed for children from 1.5 to 7 years old and aimed at the comprehensive harmonious development of the individual. "Baby Club" offers annual and lesson plan development of kids using various tasks, games and exercises, designed for crumbs from 7 months to 6.5 years. Growth Point has several programs for babies from 6 months to 2.5 years old, for children 2.5 - 5 years old, preparation for school for children 5-7 years old and an academy of professions for junior schoolchildren from 7 to 10 years old.

What is important, the use of these programs allows you to replace one teacher with another at any time without compromising the quality of the educational process.

Conflict resolution

No matter how well all the processes in kindergarten are established, conflict situations with parents in this area are simply inevitable. Someone will not be satisfied with the temperature of the mashed potatoes that were served to the kids for lunch, someone - the abrasion that the kid received during the game. Is there any reason for dissatisfaction? In this case, the main thing is to correctly and quickly “resolve” the situation.

How can a franchise help? Buying a franchise from disputes with customers, of course, will not save you. However, it will provide certain benefits. The very fact that dissatisfied parents go to complain to the main office of the company, and not straight to the prosecutor's office, will play into the hands of the franchisee. Well, the parent company will either resolve the conflict on its own, as Baby Club and Little Country do, or provide scripts to the franchisee, as is customary with Tochka Growth.

If you are firmly convinced that you can independently deal with the development of methodology, and with the selection of personnel, and with angry parents, do not rush to reject the idea of a franchise. After all, someone who can easily handle the pedagogical part may not be so good in business.

Kindergarten as a business

Those who are thinking about opening their own kindergarten should evaluate all the risks of this enterprise. The fact is that a kindergarten as a business is associated with a lot of difficulties and can sometimes require significant financial investments. As a rule, the amount of investment depends on how much the businessman is willing to spend.

The first rule of a successful kindergarten is a good room

It is also the main cost item. First of all, it is important that the kindergarten is located within walking distance for parents. In addition, the kindergarten should have spacious rooms, large windows, a lot of light, comfortable and modern design, notes Natalia Pichugova from Tochka Growth. Detailed requirements for the area of the kindergarten, its illumination, microclimate can be found in SanPin 2.4.1.3049-13.

The amount of investment will mainly depend on the condition of the premises. If it actually needs no repairs, is owned or rented at a reduced rate, you can save a tidy sum.

In this material:

Private business attracts many practical minds. Many choose to open their own stores, while others seek their calling elsewhere.

There are women who love children very much and are interested in their upbringing, they open private kindergartens. This seemingly lightweight profitable business far from everyone succeeds in leading, but all because there are many nuances in this matter, not all of which are visible when opened. It is in such cases that a kindergarten franchise becomes especially useful, thanks to which you will not only be able to open your business on time, but also withstand competition.

Help from the franchisor

The franchise of a business such as a private kindergarten is a lot of privileges for franchisees, because you get a full package of assistance in starting a business.

The franchisor will analyze your premises and evaluate how profitable the new business will be.
For you, they will draw up a zonal layout of the room and correctly prioritize.
They will help you correctly arrange the most functional rooms and take the maximum benefit from the available square meters.
The franchisor will draw up an individual business plan for you, according to which you will open a private kindergarten.
You will be helped to prepare a complete package of documents for legal registration your business.
The franchisor is also directly involved in the selection of personnel, because the number of your customers depends on these people and the correctness of their work.
You will be helped to draw up a schedule for the kindergarten, taking into account all the requirements from the state.
From the franchisor you will also receive ready-made programs for working with children of different ages.
You and your staff will be taught how to properly communicate with customers and present the services of your institution at the proper level.
You will be provided with a ready-made sample of the contract, which the parents must sign.
In addition, you get powerful design support from the franchisor. This means that your kindergarten will be very colorful and beautiful. Children will enjoy playing in such a harmonious and fabulous room.
The franchisor, as a rule, takes on full advertising support. You will be written about not only on the main site big company but also inform the public in all possible ways.
They will help you equip the room and help you choose furniture.

As a result, you get a ready-made private kindergarten and at the same time make a minimum of effort. A franchise will definitely save you a lot of time and effort, in addition, you will not do any unnecessary actions, and the development of your business will go according to a clear plan.

financial question

Of course, a franchise is not a free product and, like other goods and services that we purchase in life, here you will also need to pay.

Each franchisor that has its own network of private kindergartens will definitely require a lump-sum fee from you. Therefore, get ready to shell out an amount of at least eight hundred thousand Russian rubles, and this is just to start a business. With such an investment, you can open a kindergarten with a capacity of thirty children.

In general, you will need to invest in the project of your own kindergarten from two and a half to five million Russian rubles. No self-respecting franchisor will allow you to do less, because all this money will go to landscaping children's life in the garden. If you invest less money, then the kindergarten will not differ much from the state one, and then there will be no one willing to pay more for such conditions.

The royalty to the franchisor in this business is typically five percent of the monthly turnover of funds.

A private kindergarten pays off for a long time. It usually takes sixteen to twenty months.

What does royalty include?

Often, many entrepreneurs ask this very question, because they see no reason to pay the franchisor after starting the business. Naturally, they are mistaken in that they will no longer need help.

By paying royalties, you can count on a whole list of the following services.

Advisory support twenty-four hours a day.
You will get your own page on the corporate website, which is usually promoted and is on the first pages of the search engine. There you can place all the information you need, a photo and contact details of your institution.
The franchisor will actively advertise you as a point that is open under his brand name.
You will be helped to establish all the necessary business processes after the opening of your institution.
If you have such a need, then you can ask the franchisor to also keep your books.
The franchisor, being big company, under the supervision of which many kindergartens have already been opened, always actively follows the news. You will be periodically informed about new developments in the field of child psychology and educational processes, so that you raise children according to the latest world methods.
Seminars and trainings will be held periodically for you and your staff. So, you will improve the skills of your employees, and, accordingly, provide your customers with services of the highest standard.
You will be provided with special software that will help you keep a kind of electronic diary and note the progress of your students.

In general, the help of the franchisor is very difficult to overestimate, because without it, many people have a hard time. Questions of the different kind arise constantly, but as a rule, there is no one to answer them. Therefore, many novice entrepreneurs begin to solve them by trial and error, which often leads to a damaged reputation and bankruptcy.

Franchise Directory

	Investments: from 210,000 rubles. The educational institution "Bilingual Kindergarten" under the brand name MILC (Moscow Innovative Language Center) is one of the structures of the Moscow Innovative Linguistic Center. The Premium Class Kindergarten is a platform of the Scientific Research Center, which develops and improves educational and developmental programs for children. The bilingual kindergarten works with children on the basis of a unique educational program, aimed not only at the transmission ...

	Investments: Investments 650,000 - 1,500,000 rubles. Bambini-Club is one of the best private premium kindergartens. In our work, we clearly prioritize and focus on those moments that are of most interest to parents. COMPREHENSIVE DEVELOPMENT In the kindergarten, up to 33 developmental classes per week are held in a variety of subjects: mathematics and logic, the world around us and space, reading and speech development, ...
	Investments: Investments 600,000 - 3,000,000 rubles. We opened our first garden for our own children. Therefore, in our gardens, everything is thought out to the smallest detail. Large bright rooms on the ground floor, beautiful children's furniture, safe furniture for our kids, quality toys. All premises meet the requirements of Sanpin and have the conclusions of Rospotrebnadzor. SAFETY We are very concerned about the safety of children. Therefore, all gardens are equipped burglar alarm, panic button,…
	Investments: 2,500,000 - 8,000,000 rubles. Baby club is a play space where children develop intellectually, prepare to enter into adulthood, saturated big amount information. kids preschool age take an active part in interactive games and increase their ability to absorb various kinds of knowledge, develop logical thinking, speech and creative skills. The Baby Club network includes more than a hundred children's early development centers. Franchise representatives are adherents…
	Investments: 1,000,000 - 1,500,000 rubles. "Wonderland" is a center for children's development and leisure. Here the child can fully and interestingly spend almost the whole day. And at the same time receive a harmonious and high-quality education! For 8 years of existence, we have collected and accumulated all the best in ourselves and today we are ready to invite the first partners in the franchising system! The Wonderland Franchise is: Guaranteed Profitable…
	Investments: from 169,000 rubles. In 2011, the foundation of our company was laid. The idea was that every person, even the smallest, wants to feel and feel special. Our babies are unique and individual. The task of adults is to support individuality in the child under the influence of mass character and herding. This will help them grow into harmonious and self-confident individuals. Every child must unquestionably...
	Investments: 1,000,000 - 1,300,000 rubles. magic school"Rainbow" is a network of Specialized Montessori kindergartens and children's centers. This Cozy House Maria Montessori for children and their parents! Magic School "Rainbow" is a specialized professional team of Montessori teachers accredited by leading Russian and foreign Montessori Institutes, a team with extensive experience in the field of Montessori education in Russia and abroad, a member of the First International…
	Investments: 780,000 - 2,800,000 rubles. Baby Way is an association of private kindergartens created by the American psychologist John Wiltonos, which has been successfully developing around the world for more than 25 years. Over the years, under the Baby Way brand, more than 380 branches have been opened in 35 countries. The integrated approach of Baby Way is based on the Smart way program for working with children, fully adapted to the Russian mentality, climate,…
	Investments: from 4,000,000 rubles. The network of private kindergartens SunSchool has been operating since 2014. We open modern private kindergartens, with a capacity of 30 children. This requires small investments, the business reaches operating profit and reaches the monthly profit margin in 5-6 months. We are currently actively developing own network in Moscow and the Moscow region, as well as a franchise network in the regions and ...
	Investments: Investments 190,000 - 250,000 ₽ LilyFoot is an all-Russian network of children's football schools. Lilifoot not only teaches children great sports game, but also develops in them such important qualities as endurance, purposefulness, and the ability to act in a team. With us, your child will be able to join the sport much earlier than in any other sections or specialized structures: as early as 3-4 years old, he can…
	Investments: Investments 1 200 000 - 2 000 000 ₽ The art studio and cafe "Gryadki-Pryatki" is a non-standard platform for creative experiments, where you can attend interesting courses, seminars and master classes. In our studio you can celebrate a child's birthday. We will help organize your holiday at the highest level: we will develop an idea and write a script, make a menu and make decorations, and also prepare entertainment program for kids and parents...
	Investments: International Lyceum "Renaissance" has been carrying out educational activities since 1993. International level education - teaching children fine arts and design. Author's programs, textbooks, methodological developments, recommendations for parents - everything is thought out in detail for 13 years of study. We are unique! Our distinguishing feature is the development both in the field of organizing business processes and a unique educational methodical complex, including…

If you value your time and finances, then it is still worth buying a franchise, because it is the one that guarantees the profitability of your private kindergarten. Do not deny yourself the help of a skilled ally, especially in these difficult times.

For self-selection and comparing businesses, we suggest using a simple search form: you can enter any name or amount of money that you are ready to invest in your own business.

Entrepreneurs, although they understand all the advantages of the preschool education niche, such as high demand, profitability and sustainability in crisis time However, they are not always in a hurry to open their institution. A private kindergarten is a serious business in terms of its organization. Opening a preschool commercial garden is impossible without fulfilling the requirements of SanPiN, the fire service, organizing a kitchen for meals and other points that entail high costs at the initial stage.

Financial resources are perhaps the main deterrent - in most cases, entrepreneurs need to have at least 2,000,000 rubles to open a private garden.

At the same time, it is worth saying that any business is accompanied by its own difficulties, and if the listed factors do not stop you, then a kindergarten can be considered as one of the business options.

Which Kindergarten Franchise to Choose?

As usual, we have prepared for you a summary table of the main franchises of private kindergartens that exist today. Most big players in this market - Baby Club, which, by the way, is also one of the most experienced participants, the company has 16 years of experience in the segment of preschool education, Growth Point, Little Country, Sun School - also well-known brands - and Panda kindergartens .

	Baby Club	Little country	Sun School	growing point	Panda
Year of foundation	2000	2010	2011	2007	2009
Franchising	2009	2014	2013	2009	2012
Number of points	250	65	60	33	10
Investments	3,000,000 - 8,000,000 rubles	600,000 - 3,000,000 rubles	3,000,000 - 5,000,000 rubles	1,500,000 - 2,500,000 rubles	—
What is the investment spent on?		The investment amount includes everything necessary for the operation of the kindergarten (except for the lump-sum fee)	Lump sum, turnkey business	Lump sum, turnkey business	—
Lump sum	1200,000 or 1,400,000 rubles.	100,000 - 400,000 rubles. (depending on the number of groups)	RUB 1,000,000 *1 400 000 rub. for Moscow and the region	100,000 - 500,000 rubles	700 000 rub. for Moscow and the region, 500,000 rubles. for regions
Royalty	from 15 000 rub.	5% of income	5% of turnover	2,000 - 9,000 rubles.	3 months - 10,000 rubles, from the 4th month. — 20,000 rubles. In summer - 15,000 rubles.
Other payments	No	No	No	No	No
Opening time	100 business days	2-3 months	2 months	2-3 months	1 month
Payback	2 years	from 6 months	16-22 months	2 years	from 12 months
Net profit	—	from 150 000 rub. from each group	from 350 000 rub. for Moscow, from 250,000 rubles. for regions	100,000-120,000 rubles
Area	from 80 sq.m.	at least 100,000 sq.m.	from 150 sq.m.	from 50 sq.m.	from 70 sq.m.
Support	Yes	Yes	Yes	Yes	Yes
Format	Baby club, baby garden	home kindergarten	English full day kindergarten, short stay groups, evening groups, weekend groups.	children's studio, children's center.	English kindergarten
Head office work	Yes	Yes	No	No	Yes
Additionally		"Childhood Town" package - 250,000 rubles, "Business" package - 880,000 rubles, "Premium" package - 1,490,000		Package "Start", package "Studio", children's center "Point of growth", kindergarten "Point of growth",	Difficulties with feedback.

* the data is given for January 2017, some numbers may have changed by the time you read it, but we can assume that the general alignment remains the same.

First of all, it is interesting to compare what amounts of investments, according to the calculations of franchisors, are necessary to open a kindergarten under their brand.

But it is worth mentioning that most franchisors offer potential partners franchise packages of different cost and capabilities. It can be a small studio for classes with children or a full-time kindergarten with walks, meals and developmental sections. Therefore, it is difficult to say unequivocally about how much it will cost to open a particular franchise in your city. And the amount needed to start a business depends largely on the format in which your kindergarten will work.

The Baby Club chain has the largest numbers - to open its point, an entrepreneur will need at least 3,000,000 rubles, 1,200,000 of which will go to the right to become part of the network (entry fee). Despite the fact that the Baby Club franchise is one of the most expensive in the franchising market, the number of enterprises under this brand reaches 250.

Most affordable option, which exists on the market, is a franchise of a private kindergarten "Growth Point". With an equally well-known name, franchisors put forward more benign conditions for entrepreneurs - a lump-sum fee from 100,000 to 500,000 rubles, depending on the region in which the franchisee will work, the area of \u200b\u200bthe premises and the franchise package itself. The minimum investment amount is 1,500,000 rubles.

The lump-sum fee for a kindergarten franchise A small country depends on the number of groups of children, respectively, the amount of the total start-up investment (room area, number of furniture, etc.) also depends on this. Opening a kindergarten for 2 groups will cost about 2,000,000 rubles.

conclusions

Private kindergarten - as a business is by no means an ambiguous phenomenon. At the start, the entrepreneur requires large financial investments, and in the process of work - a large amount of attention and dedication to work. By the way, some leaders admit that constant communication with children and parents is “exhausting” emotionally.

At the same time, net profit is often minimal and does not exceed 100,000 rubles, so it is appropriate to consider such a project only in the long term.

3 fatal mistakes when choosing a franchise

Just download a pdf-document, after reading which you will save hundreds of thousands of rubles and tens of hours of time when choosing a franchise

Kindergarten - current business twenty first century. The population of Russia is growing every year, and the state preschool institutions catastrophically not enough to accommodate all the children who want. The shortage of kindergartens causes a number of difficulties in the personal and public life citizens.

Private preschool institutions are popular in the domestic market. To open a franchise kindergarten, an entrepreneur must spend an average of 2 million rubles.

Many mothers cannot afford to stay at home with a child before or after 3 years of age - these are the clients you should target. Besides, public kindergartens have a lot of shortcomings: crowded groups, unprofessional educators, unethical attitude towards kids, etc.

When choosing a franchise, you must analyze local market and study the competitors available on it, find out the solvency of future customers and the need for kindergartens in general.

Benefits of Kindergarten Franchises

Dolls "Paperbags" are a unique product on modern market. They are made from natural materials, which has a positive effect on the availability of demand, due to the presence of a corresponding trend. You don't have to sell thousands of dolls a day. The minimum markup on goods is 90%, which guarantees stable income. By purchasing the Bumvyaziki franchise, the franchisee will open their own profitable business for only 59 thousand rubles.

What are the benefits of purchasing a kindergarten franchise?

Time saving

You will significantly save time that you will spend on developing your own concept and work methods.

Work according to a proven scheme

You will be provided with ready-made, proven, and most importantly, effective methods work with kids.

Ongoing Support

You will be supported by the franchisor at all stages of business development - from acquiring a franchise to consulting on all emerging issues in the future.

Business under a well-known name

You develop your business under an existing brand, no need to spend extra money on advertising and market research.

For example, the Sun School network has a dedicated sales department. Experts from the main company call potential customers and recommend that they contact the company's branches. Often, for each novice businessman, individual marketing plans taking into account all the features of the area.

In addition, start-up entrepreneurs are provided with ready-made advertising boards, you can use the services of franchisor designers.

The main goal of the marketing campaign at the stage of creating a business - to ensure the maximum number of children at the time the kindergarten opens.

Assistance in choosing premises and equipment

The franchise owner will help you choose the best location, premises, purchase everything necessary equipment. It will help you plan styling rooms, select the necessary materials.

Equipping a kindergarten with everything you need is the largest amount of investment. The room must be equipped with a burglar alarm, an alarm button, fire-fighting systems, and means for extinguishing a fire. In many cases, partners require the installation of video surveillance systems, the presence of security, a medical room, it is often worth purchasing and germicidal lamps that destroy viruses.

It is worth noting that there is row general requirements to the premises that will oblige the franchise buyer to comply with:

design in soothing colors. The most common mistake entrepreneurs make is painting a room in a very bright colours, because they cause latent aggression in children and negatively affect the psyche;
furniture should be without sharp corners so that the child is not injured;
the room should be a rather large area (from 150-200 sq. Meters);
its location should also be taken into account: non-residential or residential premises on the ground floor;
it is not allowed to use basements and semi-basements, as well as place a garden above the parking lot or in the attic;
hot and cold water, central (individual) heating and ventilation should be provided to the kindergarten.

Help in finding employees. Process control

The franchisee will help hire staff. For example, you may be given questions for interviews or internships for new employees.

Some franchisors conduct annual refresher courses. Often the brand owner reserves the introduction of accounting.

Most networks strictly control compliance with internal regulations and the quality of service provision. For example, the Sun School company calls its customers every month and asks how much they like visiting the centers that have purchased their franchise.

Organizational support

You will be provided with the necessary information on preparing for obtaining a license, the requirements of Rospotrebnadzor will be explained, fire inspection, features of FGOST DO.

Many companies conduct courses for aspiring entrepreneurs on management and marketing, pedagogy, psychology, and business planning. Some even provide a personal teacher and business coach for the first months of work.

Assistance in applying for subsidies

Many franchisors help their partners offset initial costs by assisting in the design. Depending on the city, a businessman can receive about 500 thousand rubles for the development of his own business.

Main bonus

By purchasing a franchise, you get a formed business. The first income is guaranteed from the moment the kindergarten is launched.

On average, investments will pay off in 2 years - this is the most pessimistic option. Six months - at the best option. On average, all franchise owners return the money in full after a year.

Examples of famous franchises of private kindergartens

Sun School Kindergarten Franchise

Today, franchises of a bilingual kindergarten are popular on the market, where training in two languages: English and Russian. Such institutions work according to the edutainment system, they teach the language during the games. The purpose of this technique is not to teach the baby, but to develop in him an interest in learning itself.

The largest federal network of preschool educational institutions Sun School has more than fifty representative offices in 38 cities of the country. The center works on the basis of the ABS program, focuses on the intellectual abilities of the child, on his physical health and socialization.

Workers develop in children cognitive activity, independence and reveal individual Creative skills, as well as educate the culture in communication. foreign language children learn from native speakers based on special program from the UK - Early Years Foundation Stage.

Requirements for the premises private kindergarten Sun School:

non-residential type on the 1st floor or detached (for example, a cottage);
average area from 150 sq.m.

Price:

investments - from 2.5-4.5 million rubles;
lump-sum contribution - 800 thousand rubles;
royalties - 0.5%;
payback - 16-20 months.

What does the franchisor provide?

Handles all marketing campaigns for the business.
Attracts customers and sells them places in the garden of his network.
Engaged in the maintenance of the garden page on home page companies.
Provides full detailed materials for the work of personnel within the framework of the ABS program, provides full methodological support.
Carries out control and forecasting of financial indicators.

The network has two formats franchises: "Standard" and "Premium". The difference between them is that in the second case, the business will be opened directly by the manager of the management company.

Franchise Little Country

The network of kindergartens "Little Country" works on the principle bilingual education. The franchise is especially popular in the capital and the Moscow region. The franchisor proposes to open a kindergarten, where the author's methodology "Learn by Play" ("learn by playing") is used for learning, it is also referred to as the edutainment method.

Requirements for the premises private kindergarten "Little Country":

from 100 sq.m;
residential or non-residential;
first floor.

The following are available cooperation options:

"Fast" - 250,000 rubles. - nursery garden for your baby;
"Optimal" - 520,000 rubles - format English kindergarten;
"Reliable" - 995,000 rubles - English kindergarten + turnkey launch;
"Exclusive" - 1,450,000 rubles. - English kindergarten + state license + subventions.

What is the price franchise?

Investments - from 250,000 rubles.
Payback - 6-9 months.
The average monthly income is from 350,000 rubles.
Royalties - 5% of turnover
Lump sum - 250 thousand, 520 thousand, 995 thousand, 1,450 thousand rubles. (depending on franchise option).

"Little Country" is preparing to sell the "Childhood Town" franchise, which provides a compact home garden that is not inferior in quality to full-size projects.

What will the franchisee get?

The right to use a trademark.
Online consulting support.
Opportunity to participate in education and training organized by the company.
Own section on the main website of the company.
Consultations during the development of corporate advertising.
Consultations for the period of state inspections.
Support in conflicts with parents and others.
Answers to all questions regarding working with children.
methodological support during educational process. In addition, audio and video support for the development of children is provided.

Kindergarten Franchise Komarik

You can buy a franchise accent is done not for the education of the child, but on his health.

The creator of the kindergarten "Komarik", a popular pediatrician and TV presenter Yevgeny Komarovsky, laid down the principle in it: "A happy baby is a healthy baby, and only then he needs to be taught to read and play a musical instrument ...".

in number main advantages"Komarika" includes a balanced diet, adherence to a clear daily routine, active physical exercise and the lowest incidence in children.

Basic conditions private kindergarten franchises:

the approximate number of investments in the project - from 30 thousand dollars (the cost of the franchise is not included in the amount);
franchise price, lump-sum fee and royalties: calculated on an individual basis;
advertising payments — none;
premises: the building of a former kindergarten or a cottage with a territory of 6 acres. You can use a room on the ground floor of a residential building (the house must be built a maximum of 10 years ago) with a beautiful yard in which children will play. The area of the room depends on the number of children and should be based on sanitary standards Russia;
the required number of employees for one garden - from 7 people;
payback - up to 12 months.

Baby Club Franchise

Another common and rather interesting franchise format that has appeared relatively recently is home kindergarten.

This is an anti-crisis offer for mothers and their babies. Franchisors of kindergartens in this format offer to create their own kindergarten and nursery for children from 12 months old. The cost of such services is several times lower than for the service provided by private institutions, while the investment will be several times less.

Among the current offers, it is worth paying attention to the Detsky Sad.rf franchise provided by the Baby Club company.

Price Baby club franchises:

investments - more than 1.5 million rubles;
entrance fee - 1.1 million rubles;
royalties - depend on the area of \u200b\u200bthe room;
payback - 1.5 years.

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