The hottest item. Statistics of goods sold: what sells better on the Internet
What to offer the consumer, and to make a profit from it? What is more profitable to implement on the market in the coming years will be discussed in this article.
What is a hot commodity
A hot commodity is a product that uses in great demand It's easy to find a buyer for it. However, not in every case, popular goods can be unequivocally recognized as reliable and profitable for the seller - those that a person will come for, even if he is limited in cash. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of saleability at the moment, but also in the future, as well as calculate the profit per unit of goods sold at the checkout.
Good hot commodity - this is a product that will be equally taken both in a crisis and in moments of economic development.
It is easier and more reasonable for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive risky products that are purchased ad hoc. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on holidays.
The simplest examples of in-demand goods
If you sit down for a moment and think about the most frequently bought in Russia goods, bread, cigarettes and alcohol come to mind. So it is, but this does not mean at all that opening a business selling any of these products is guaranteed to bring high and stable incomes or any advantages over other products.
Take, for example, cigarettes - one of the most popular products in the Russian Federation. The cigarette business is far from the most profitable. It's all the fault of the system, which is aimed at the formation of maximum prices in this particular niche.
Or consider alcohol.
Not every drink from a huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskey in rare cases will be able to bring stable income business owner in the same way that cheaper and more affordable drinks do. The most popular drink is beer. For the past 5 years, its sales have been steadily holding their positions at the same high level. But the success of sales of low-alcohol products is influenced by many additional factors: place, assortment, competition, brand.
But no matter how high and massive the sales of alcoholic and tobacco products, there is another most profitable product for a business that every person acquires whenever they go shopping. And this place of honor belongs to the ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles on this insignificant product.
Popular hot goods in Russia (in examples)
Now in the Russian Federation, the population is interested mainly in simple bakery products, vodka and cigarettes. But here, at the start, an entrepreneur needs to be careful: all specified positions are subject to certain restrictions provided for by law when pricing. Thus, it is necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.
To those in demand in the territory Russian Federation currently include:
- small household appliances, budget electronics;
- electrical goods;
- household chemicals and personal care products;
- Kids toys;
- simple food products (mainly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).
However, a hot commodity and a profitable one are not the same thing.
The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good revenue. Typically, the range of this retail " cheap stuff” is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small things useful in the household (clothes pegs, hangers, coat hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.
The buyer will always need food, so even in a crisis, the leading positions in terms of sales do not give up food. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.
Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other small things that are purchased in large quantities in China or Asian countries, and then sold in small containers with a markup. So much and cheap turns into little and expensive.
How to choose a hot product for your niche in business
Everyone chooses a certain strategy for himself:
- the sale of risk-free goods with a smaller but stable profit;
- trade goods from the high-risk group and receiving unstable, but sometimes high profits.
Most entrepreneurs will choose reliability, that is, the first option. Starting in search of goods for commerce is not from the most popular varieties, but from promising and profitable ones.
Most purchased goods in the country can be grouped into the following categories:
- small household appliances - among them are kettles, irons, mixers, blenders, hair dryers and others, without which life is basically possible, but with them it becomes more comfortable and simple;
- electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
- sanitary items - plumbing and accessories that tend to be damaged - these are gaskets, valves, taps, showers and others;
- tools of daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other things necessary in the household;
- household chemicals - includes various cleaning, detergents, personal hygiene items that people acquire with regular constancy;
- clothing and footwear - goods that a person will not buy every day, but cannot do without them;
- goods for children - clothes, toys, shoes, accessories, accessories Everyday life etc.;
- other everyday items.
There are also leaders among food products. According to statistics, the most bought for Last year in the country have become:
- meat, including chicken, pork, beef and turkey;
- chicken eggs;
- semi-finished products - are in great demand among women;
- frozen seafood and fish;
- vegetable oil and butter;
- cow's milk;
- pasta, flour and flour products;
- salt, sugar;
- cereals - rice, buckwheat, oats;
- Black tea;
- fruits - bananas, apples;
- vegetables - onions, potatoes, cabbage, carrots.
Among all the variety, some products are in great demand, others are less. How to do right choice and stop at a certain type?
- Orientation to own knowledge, interest and command of the heart. Not every product will equally bring satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in thirst. get it as soon as possible arrived. First of all, you need to love your own business.
- Comparison of the most suitable product groups for you. If you are torn between several varieties of goods and do not know which one to prefer, then a detailed analysis will help determine.
First steps on the way to a big business
After you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:
- where to sell;
- who to sell.
The solution to the first question can be found in two ways:
- Open a shop, go to the market , rent a room for a shop, rent a stall or retail space, and so on.
- Trade over the Internet. This method will reduce the price of goods and attract more buyers.
Each of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on the shelves of the store is able to interest you in the same way as in the open spaces of the network.
Now back to the second question - to whom we will sell goods. If the products are in demand mostly among the elderly population, then it makes no sense to organize trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably place your sales markets in the future.
The next step will be to take into account all your capabilities in the following aspects:
- the availability and volume of start-up investments for starting a business;
- at opening outlet it is desirable to conduct preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
- it is necessary to take care of the maximum demand in the chosen place, as well as the stability of demand for the goods even with changes in the economic situation.
With a detailed study of the listed aspects and the correct answers to the proposed questions, starting a business will not seem so complicated and intimidating.
Internet trading
The offer of products on the Internet is beneficial for several reasons. First, the coverage of the global network in the Russian Federation is over 70% and this number is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if earlier online shopping was popular among young people, now these people are getting older, and the “army” of young site visitors is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life makes you look for more quick ways the purchase of the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users - from tablets and smartphones). In addition, merchandise in them becomes more profitable and to save the budget.
Hot goods on the Internet
What to build a business on the network, which is more required by users who prefer to make purchases online?
Electronics
The first group includes all kinds of electronic devices and electrical goods that are compact in size: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is a costly business, and you will also need to constantly compete with major players.
Perfumes and cosmetics
This group includes eau de toilette and perfumery water, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. Also, the range can be supplemented with accessories for applying and removing funds.
Gift items and toys
Even in the absence of money, people tend to pamper a close present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) - for children. Quadcopters and their accessories are becoming popular.
Clothing and footwear, accessories
Turning to online stores for such, it would seem, common goods, people are forced by the high price in ordinary outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free shipping- a double benefit, and a person does not need to leave the house once again.
Green tea, coffee
Trade in these products is promoted by customers seeking to healthy lifestyle life, advocating for cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.
Online shopping prices
Any person organizing a business is interested in what kind of cost premium can be made on the assortment, how much revenue will be received in the end by selling all the purchased goods.
For the most everyday goods, the margin cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high mark-up from 100% (umbrellas, bags, gifts) to 300% (gadget cases, seasonal products). It is most advantageous to purchase cheap Chinese products, and only after that to sell them on the territory of the Russian Federation is many times more expensive.
If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they must be purchased in large quantities, and customers may experience breakdowns during operation.
At the start of opening a business, it is quite possible to engage in the trade of wow goods (purchases of impulse demand). These include various items, which will help a person do something without much effort (a slimming belt, simulators for individual muscle groups, devices for savingelectricity, fuel). The main thing is that such products should not be classified as perishable (since the percentage of utilization of expired raw materials is high), they do not require special storage conditions (humidity, temperature), since you will have to look for additional premises and spend money.
Statistical data
As an illustrative example, we will give information collected using the well-known Avito portal, where both individuals and companies are involved in the sale. So, over the past year, users spent almost 34 billion rubles on the purchase of products from 5 categories:
- personal goods - 6.5 billion;
- products for home and summer cottages - 5.5 billion;
- products for recreation and activities - 3.5;
- household appliances - 15.2;
- all for pets - 4.7.
The leaders in statistics were seasonal goods (for example, fans, tents were well bought in the summer), gadgets and accessories, and clothes.
general Statistics for 2016 allowed to create the following list of the 10 most frequently bought goods on the Internet:
- Small household appliances became the leader of sales on the Internet.
- In second place are cosmetics and perfumes.
- Honorable third place mobile phones. Moreover, about 10% of citizens RF regularly update their gadgets, acquiring more favorable prices telephones on the Internet. On average, people buy models worth up to 600 US dollars.
- Then come tablets and laptops.
- Toys and original gifts.
- Licensed software.
- Shoes, clothes, accessories.
- Books. Quite interesting is the fact that, despite the free, easy accessibility and convenience of the electronic version of books, paperback literature is being sold at a good pace via the Internet.
- Order and pay for tickets online.
- Large home appliances.
But most of the most popular goods are not suitable for opening trade via the Internet from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. Damage costs cannot be ruled out. BUT market already crowded with large entrepreneurs, with whom it will be difficult to compete.
Regional difference
In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site, you must enter the query of interest and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “request history” and view the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.
Of course, one can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.
For example, a rain umbrella should be needed by a person in autumn or spring, but in reality this product is most bought from May to September.
Another direction for local trade – regional branding. This implies the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of the district, city or region, or, for example, clothing for Siberians.
As you can see, it is not so difficult to determine the most profitable product, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis will always be in the shopping cart at the exit of the store.
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People who are active in the field of trade cannot but be interested in questions about what sells best in a crisis and what can be sold more? These questions are becoming even more relevant, given that during the crisis of 2015-2016, a significant part of the population has significantly decreased. So, let's look into the essence of the tasks set and determine what is profitable to trade in a crisis?
Food
Of course, people with a lack of financial resources buy first of all essential goods. This is a limited list of items that a person needs in the first place. And the leading place in this list should be given to food. Indeed, a person needs clothes, but in a crisis, you can get by with old ones and temporarily not buy new things.
Medicines are the goods for which a person is ready to give the last penny.
Not every individual has serious health problems. But food is exactly what all people need, and almost every day. Therefore, it is profitable to trade this product even during the crisis of 2015-2016. But still, food is also different.
It is unlikely that expensive and gourmet dishes will be very popular during the crisis. But the level of sales of social varieties of bread, cereals and similar products during the crisis may even grow.
As mentioned above, medicines are also among the goods of the first, and in some cases, vital necessities. Most people, in case of illness or on the recommendation of a doctor, immediately run to the pharmacy, regardless of their financial situation.
A fairly small percentage of people are trying to save on their own health. Therefore, sales of medicines in pharmacies, even if they do not increase, then in any case should not decrease.
However, one nuance must be taken into account: in times of crisis, like the one that came in 2015, most people will prefer to buy cheap analogues of expensive medicines. Buyers will focus more on domestic manufacturer, not imported.
Cloth
Clothes will also always be bought, as they require constant renewal due to their wear and tear. Although, unlike food and medicine, the level of clothing sales may still fall, as some people decide to wear old clothes or have clothes repaired in the workshop, rather than buy new ones.
In this way, the strata of the population most affected by the crisis redistribute finances to more necessary, in their opinion, types of costs: the purchase of food and medicine, payment utilities etc.
At the same time, certain types of clothing, on the contrary, are beginning to be in high demand, and their sales level is growing. First of all, it is profitable to trade in cheap and worn things. Therefore, during the crisis of 2015–2016, cheap clothing stores and second-hand shops, engaged in both wholesale and retail will flourish.
In the modern world, hygiene products can also be attributed to essential goods. Therefore, if their level of sales falls, it will be insignificant. But most likely, as with the purchase of food, clothing and medicines, there will be a reorientation of buyers to cheaper analogues.
Therefore, firms that sell hygiene products should take this factor into account and trade more with lower price options for these products.
Spare parts
During the crisis, the sale of spare parts, including those for cars, is moving quite well. The fact is that during times of problems with the economy, people often cannot afford to buy new equipment or vehicle and therefore prefer to repair the old.
In this regard, the cost of purchasing spare parts and paying for repair services increases. Of course, it can be argued that at the end of 2014, the opposite situation was observed, when, with a sharp fall in the ruble exchange rate, people rushed to buy equipment and vehicles.
But, firstly, then it was only the beginning of the crisis, and the population had a fairly large money supply on hand, which has since decreased significantly. Secondly, many of those who bought equipment in a panic in December now do not know what to do with it, and some are forced to sell it at a lower cost than they bought.
In this regard, it is unlikely that even if the ruble exchange rate collapses again, people will behave in this way. Therefore, experts predict a reduction in the volume of purchases of machinery and vehicles for 2015–2016, in contrast to the level of sales of spare parts.
In stressful situations, people try to find relaxation in various extreme ways of transmission or in the use of substances that help distract from the grim reality. In Russia, alcoholic beverages are traditionally very popular among such products.
The crisis period, of course, in itself is a source of various stressful situations, so we should expect that the consumption of alcoholic beverages in 2015 will increase, which means that the level of sales will also increase.
The fact that from February 1, 2015, the minimum retail price for a bottle of vodka with a volume of one and a half liters was reduced to 185 rubles in Russia also contributes to the increase in demand for alcohol.
Products for children
It cannot be said that the volume of sales of goods for children during the crisis does not fall at all, but its decline is much smaller than this figure for other products.
And this is understandable, because it is so difficult for parents to refuse their children their favorite toy, and if you need to purchase some useful or necessary thing for a child, for example, related to study, then moms and dads don’t even think about it. Naturally, there are exceptions, but they do not significantly affect the general state of the market. Therefore, it can be summarized that, although the demand for children's goods in 2015 will slightly decrease, it will still be profitable to trade them.
Funeral goods
In the narrow sense of the word, ritual products are most often understood as goods intended for a funeral rite. But in broad sense These include:
- wedding paraphernalia;
- symbolic goods for newborns;
- goods for the funeral rite;
- other goods for religious ceremonies.
It was never customary to save on such products, even in the most difficult years. Most likely, this will be the case in the current crisis.
However, some adjustment in demand for certain groups of goods is still possible. This is due to the fact that, due to economic difficulties, a certain increase in mortality, a decrease in the number of marriages and the birth rate is possible.
Therefore, in 2015, a slight increase in the level of demand for funeral goods and a decrease in the volume of purchases of goods for newborns and wedding paraphernalia is expected. The volume of sales of goods for religious ceremonies should remain unchanged.
Although all these fluctuations will be insignificant and are unlikely to significantly affect the state of affairs in a particular niche in the sphere of ritual services. Therefore, we can say that in a crisis it is profitable to sell almost any ritual products.
What is profitable to implement?
Thus, we see that it is most profitable to trade essential goods during a crisis, namely food, medicines, clothing and hygiene products. It is quite profitable to sell spare parts to extend the life of those types of equipment for the purchase of new models of which, due to financial turmoil, there is not enough money.
Also, in a crisis, products have always sold well, making it possible to alleviate stressful condition, such as alcohol or specialized anti-stress medications.
There is another group of goods, the level of sales of which decreases only when the people are extremely impoverished. Such goods include products for children and ritual paraphernalia.
Considering that in 2015 and 2016 Hard times for the country's economy, it will still be far from the total impoverishment of the population, so we can conclude that trading in such products will be profitable.
Profitable niches for trade: pilaf via the Internet, knives, optics and much more.
Since the establishment of commodity-money relations, trade has been one of the most profitable species business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? low or high price category? Domestic or imported production?
To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.
Market situation
Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.
According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.
Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).
| Buyer type | signs | Behavior |
|---|---|---|
| "Optimizer" | Men over 45 living in major cities | Refusal from expensive brands (21%), switching to cheaper ones (31%) |
| "Rationalist" | People with high level income | Make a shopping list (29%) and always follow it |
| "bargain hunter" | Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people) | Purchase goods mainly through promotions (19%) |
| "Thrifty" | Residents of small settlements, low-income people | They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%) |
Similar trends are observed in online sales (see Figure 1).
*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases
In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)
According to Data Insight statistics, from electronics and household appliances consumer interest has shifted to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.
Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be focused on various categories citizens and take into account their preferred ways of saving.
What do buyers want?
Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).
Food: pilaf via the Internet
Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.
Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.
At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.
The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. In the summer people tend to spend more time on outdoors, in parks. We need to be where our customer is.”
According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.
Cooking at home: knives for amateur cooks
During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).
Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).
Good vision for the price
Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).
Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive trade, lighting, medical equipment and base batch.
The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.
Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.
For children's creativity
Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.
If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.
Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.
What is profitable to sell online?
Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see Table 2).
| What to look out for |
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|---|---|---|
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|
|
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| Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques) |
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| Goods for recreation and tourism |
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But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.
The most demanded business - factors that determine the demand for a business + 9 ideas.
Let's be honest - almost any person does not want to work "for an uncle" all his life, and at one fine moment the understanding comes that it's time to start your own business.
But even in periods of economic prosperity, no one wants to be engaged in the discovery of a deliberately failed idea.
What then to say about times of crisis, when the slightest mistake can lead to losses.
Therefore, any entrepreneurial activity should begin with the search and selection of an idea.
And if you are reading this article, then you probably want to know which most wanted business.
Let's try to answer your question.
How is business demand determined?
It is impossible to say which business is in demand and which is not.
Do you remember this expression: “For every product there is a buyer”?
So this phrase clearly demonstrates the fact that all people are different, and what one needs will be absolutely useless for another.
In general, the following factors influence whether a business is in demand or not:
- country and regions in it;
- purchasing power of the population;
- season and fashion.
What is meant here?
For example, in Ecuador, no one needs fur coats or down jackets, and in winter in the north of Russia they will buy a swimsuit, except perhaps on sale.
Therefore, the choice of a business idea should be approached taking into account the above.
So that you can determine the demand for a business, study the following points:
- the presence and dynamics of demand for goods and services;
- availability of the necessary raw materials and materials;
- the presence of competitors and their pricing policy;
- short payback periods.
Thus, you just need to study the market and understand what the population of a particular country and locality needs.
For example, in a big city there will always be a demand for a business selling fresh vegetables and fruits, while in the village almost everyone has their own garden, and its inhabitants buy only those products that they cannot grow in their beds.
What is required from an entrepreneur to make his business in demand?
When starting a business, you should not rely only on luck.
Success depends not only on influence external factors, the entrepreneur himself must make every effort to be noticed.
- First, to determine whether a business is in demand or not, you need to select a few ideas and analyze the demand for them.
- Thirdly, you will need to hire qualified personnel who can find an approach to each client and convince him that he needs a product or service.
Secondly, the entrepreneur must convey to the consumer the importance of his goods or services, and prove that his business will really be in demand.
This is especially true for some new products on the market.
To do this, you need to conduct a competent and active advertising campaign.
The most demanded business in various fields
As it has already become clear, there is no single “recipe” for a business that can be called the most popular, if only because human needs are multifaceted.
Basically, there are three areas of business activity:
- trade;
- production;
Here are some examples various kinds business ideas that will be in demand among the population.
The most demanded business in the field of trade
We will not give examples in the form of opening stores with food or clothing.
Regardless of the income of the population in a given period, these goods will still be in demand among the population, people will simply try to save money.
However, I would like to pay more attention interesting ideas in demand business in modern times.
1. Thrift store.
"Business is the art of taking money out of someone else's pocket without resorting to violence."
Max Amsterdam
This demanded business is especially relevant during the crisis, both for entrepreneurs and for buyers.
At such a time, not everyone can afford expensive new clothes, so they are looking for cheaper options to dress.
You can open a regular, children's or elite one.
And investments for the implementation of such an idea will be minimal, since you will need to make investments in paperwork and renting a room.
Although even the second expenses can be removed if you create an online store in the form of a VK or Instagram page.
At first, you don’t even need to hire anyone, so the entrepreneur himself can take on the duties of the seller.
Meaning thrift store is that people bring their own clothes and set their price on them, and you are required to sell them and take your commission.
When you open an IM, you will simply post information about the goods you sell online and give buyers the seller's contacts.
2. Selling organic and healthy food.
In the past few years, one can notice a trend of increasing popularity in the field of fitness and proper nutrition.
In addition, more and more people begin to take care of their health, and study the composition of food products, which may even consist of various food additives and preservatives.
But to open an eco-shop that is really in demand among the population, you will have to invest quite large sums of money, advertise your business in a quality manner, and also find suppliers who specialize in the production of healthy food.
So, you can sell:
- organic fruits and vegetables;
- cereals and cereals;
- bakery;
- natural sugar substitutes;
- vegetable and butter;
- dairy products;
- fresh meat without stabilizers;
- natural sweets;
- tea and coffee;
- dried fruits and more.
You can also open your own online store, and sell through it perishable products that can be mailed.
3. Opening a pharmacy.
Of course, it’s not as simple as a grocery kiosk, but if you want and have the funds, this great idea for a truly in-demand business.
The purchase of medicines and medicines is carried out daily, because people, unfortunately, do not stop getting sick.
To work in this area, the entrepreneur will need to collect a number of permits, obtain a license and hire workers with higher pharmaceutical education.
Investments in opening a pharmacy are really big, and we are not talking about expensive rent and decent wages for employees, but about the purchase of goods - medicines different orientation, medical cosmetics and other related products.
Demanded manufacturing business
Manufacturing industry quite diverse and touches on various areas of life, and anyone who wants to have their own business will be able to find an idea for a sought-after business.
1. Processing industries.
Our planet is increasingly reminiscent of a warehouse of used things, especially this problem is relevant in post-Soviet countries, where the processing industry is underdeveloped.
This area includes the idea of rubber tires, glass containers, plastic, paper.
The profitability of such a business lies in the cheapness of raw materials and the presence of a small number of competitors, as well as the demand for processed products on the market.
To open such a really relevant and sought-after business, you must:
- determine the direction of activity;
- explore technological process production;
- rent a production facility outside the city;
- purchase the appropriate equipment;
- hire staff;
- find those who need recycled products.
2. Production of building materials.
Even during the crisis, cities continue to be built, and people make repairs in their homes.
And for this, various building materials are needed - wood, dry mixes, bricks, metal profiles, tiles and much more.
Therefore, opening even a small production of building materials, be sure that you will have a demanded business.
If you have a small start-up capital, then choose one direction and work on its development at first.
At first, you can sell finished goods to small hardware stores.
But as your business expands, do not be afraid to enter the regional and then the state market.
But in order for you to succeed, produce only high-quality building materials, and then you will always have buyers.
3. Production charcoal.
The scope of charcoal is quite wide.
It is used in the construction industry - for the production of varnishes, building powders, in production - as a fuel, in everyday life - for kindling fires in fireplaces, barbecues.
Thus, this production can be attributed to the demanded business, as it has diverse consumers.
To implement this idea, you do not need to rent a large room and buy expensive equipment.
For starters, you can limit yourself to 20 sq.m. and a furnace worth 350-450 thousand rubles.
Demanded business in the field of service provision
The service sector is especially attractive to those who like to communicate with people.
This includes entertainment, catering, household, financial, legal, insurance, hotel, postal and other services.
So, you will know the "kitchen" of the business from the inside, which will greatly facilitate your life.
1. Delivery service.
The demand for business in this service sector is associated with a constant increase in the number of online stores and the number of orders.
You can provide large goods, small parcels, ready meals, correspondence.
On the initial stage you can engage in such a business at the city level, that is, work with local online stores, catering establishments, offices and just the population.
To begin with, you will need a room for an office and a car - an easy one for delivering small parcels and correspondence and a freight one for large parcels.
Franchising is also highly developed in this business, so if you don’t want to start everything from scratch, you can buy a franchise.
2. Consulting: accounting, auditing and legal services.
This is really the most demanded business, as various individual entrepreneurs and companies are constantly opening.
But not everyone understands the issues of accounting and jurisprudence.
Firstly, many do not want to risk their money and are ready to entrust these matters to specialists, and secondly, there is no need to hire individual employees, it is enough to conclude agreements with such firms.
Providing business consulting services are those who have the appropriate education and experience in this field.
Here you can act alone, or you can find the same specialists who will also be interested in their independence.
3. Website development.
Any self-respecting company or firm should have its own website.
But not everyone understands the issues of its creation, so they resort to the services of webmasters.
Therefore, website development services are a really demanded business, especially in modern times.
But still, the market is experiencing a shortage of competent and creative specialists, since most of them often offer to work according to a standard scheme.
In addition, most of the companies that have been operating for a long time have their own websites, but they need to be improved and constantly developed.
This once again confirms the fact that having knowledge in this area, you can safely start your own business.
You can act alone, but it is still better to team up with other webmasters and open a company.
Firstly, you will reduce costs by several times, and secondly, you will work in a team.
Actual business ideas for 2017 are collected in the video:
Suggested ideas are just a part of what can be opened most wanted business.
This also includes tailoring / repair of clothes and shoes, construction and repair work, PR, maintenance of electronic equipment and much more that the population needs.
Think about what you would like to do, choose an area, analyze your idea, and start acting.
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OT Commerce found out the most popular categories of goods ordered from the Chinese marketplace Taobao in 2016. This study is being conducted by the company for the second year in a row. Product categories of online stores of Taobao intermediaries created on the basis of the OT Commerce platform were analyzed in terms of the following parameters: order frequency and sales volume. And based on this, a summary report on the number of orders and amounts of money is presented.
Currently, about 200 online stores operate on the basis of the OT Commerce platform, mainly in Russia and the CIS countries. Of these, only 20% - in the countries of Europe and Asia. At the end of 2016, the growth in the number of orders was small, only 5% compared to 2015. But it should be noted that in 2015 there was a big decline compared to the pre-crisis period. Therefore, even a slight increase is now an indicator of an improvement in the economic situation.
Moreover, according to the results of 2016, the sales volume of online stores on the OT platform in the aggregate increased by 52% compared to 2015. This is a very good indicator, which means that people began to spend more on purchases in online stores, ordering not only various cheap goods, but also more expensive ones. The situation on the market has stabilized, people have returned to their usual buying behavior, getting used to the new conditions that have arisen in connection with the global economic crisis.
The best-selling goods are clothing and footwear. They are bought in online stores in in large numbers. According to the statistics of the OT platform: 42% of total sales come from clothing and footwear.
According to the statistics of the service platform OT Commerce, the ranking of the most frequently ordered products from Taobao in 2016 was distributed as follows:
- LED technology
- Chips, integrated circuits
- Jewelry, bijouterie
- Cosmetic accessories
- Cables and adapters
- Dresses
- Women's sweaters and jackets
- Shoes, sandals
- Women's bags
- Socks, tights
- Jeans
- Boots
- Pajamas, underwear
- Instruments
- Baby clothes
- Wedding accessories
- Computer accessories
- T-shirts, T-shirts, turtlenecks
- Jackets and down jackets
By the number of orders, small and cheap goods are in the lead. The first position is occupied by accessories for drip irrigation. These products belong to the category all for the garden.
A large number of electronic components are also sold. These include chips and integrated circuits, cables and adapters, as well as LED technology, components for computers.
The number of orders does not determine the profitability of a particular category of goods. Based on an analysis of the sales volume of goods ordered from Taobao in 2016, the ranking is as follows:
- Dresses and sundresses
- Boots and ankle boots
- Jackets and down jackets
- Shoes
- Women's bags
- Women's sweaters and jackets
- Jeans
- Baby clothes
- Men's shoes
- Coat
- Pajamas, underwear
- Men's shirts
- Backpacks
- Computer accessories
- Hoodies
- Jewelry, bijouterie
- Instruments
- Goods for expectant mothers
- Mobile phones
- Wedding Dresses
The leading positions are occupied by clothing and footwear, and bags appear only in fifth place. I must say, they are also bought in large quantities on Taobao. In 2015 handbags are the most popular product category.
Comparing the previous two lists, OT Commerce has presented a summary ranking of the most popular and profitable Chinese products:
- Dresses
- Boots / ankle boots
- Jackets and down jackets
- Shoes/sandals
- Women's bags
- Sweaters and sweaters
- Jeans
- Baby clothes
- Men's shoes
- Coat
- Pajamas and underwear
- Men's shirts
- Backpacks
- Computer accessories
- Hoodies
- Jewelry, bijouterie
- Instruments
- Mobile phones
- Wedding Dresses
- Mobile phone spare parts
- Phone accessories
- Wristwatch
- Goods for expectant mothers
- LED technology
- Socks, tights
- Chips, integrated circuits
- Cosmetic accessories
- Accessories and components for drip irrigation
- Cables and adapters
- Wedding accessories
This year, dresses are the absolute leader. They were sold 48228 pieces in the amount of 350296 USD. In general, most of the profits of online stores fall on women's clothing and footwear categories. Which confirms the popularity of women's shopping, compared to men's. Although men's shoes and clothing (in the ranking are men's shirts) make up profitable product categories.
Also in demand are children's things and goods for expectant mothers.
Products such as mobile phones, Wedding Dresses, Wrist Watch with a low frequency of orders, they make up a good share in sales.
Moreover, wedding dresses remain relevant for the second year in a row. But in 2016, wedding accessories also entered our rating. Their popularity has grown over the previous year.
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