Open a tattoo parlor business plan. Registering a legal entity

• Marketing plan
• Financial plan
• How to choose equipment for a tattoo parlor
• What documents are needed to open
• Do I need a business permit
• business technology
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Business plan for opening a tattoo parlor in a rented space in a city with a population of 350 thousand inhabitants.

How much money do you need to start a business

According to our calculations for the opening of a tattoo parlor for one workplace it will take about 800 - 850 thousand rubles:

• Cosmetic repairs - 150 thousand rubles.
• Equipment for tattooing (tattoo machine, tattoo needles, paint, antiseptics, protective equipment, image translation tools) - 250 thousand rubles.
• Apparatus for tattoo removal (laser) — 150 thousand rubles.
• Furniture for the master and visitors - 100 thousand rubles.
• Advertising - 50 thousand rubles.
• Creation of a business card site and its promotion - 70 thousand rubles.
• Business registration and other expenses - 50 thousand rubles.

Description of services provided

Prices for services in our salon will be set at the level of the average market. So, a tattoo measuring 3x4 cm will cost from 1000 rubles. On average, an hour of work will cost the client 3,000 rubles, and the resurfacing of an old tattoo will cost from 2,500 rubles. In addition, the salon plans to provide a number of other services: permanent makeup, piercing (including extreme and intimate piercing), body modification (scarring, implantation), training in the art of tattooing.

Download a business plan for a tattoo parlor

How to start a tattoo parlor business

To open a tattoo parlor, it is planned to rent a small room with an area of ​​20 square meters located on the ground floor of an apartment building. This space will be enough for the work of one master and the reception of one visitor. The patency of the place also does not play of great importance, since most customers will go to the salon purposefully. Therefore, on such an item as rent, you can save a lot. The monthly payment will be only 14 thousand rubles. Sanitary requirements requirements for tattoo parlors will be fulfilled in full:

• The floor area will be at least 20 sq. m.;
• A separate entrance to the premises will be installed;
• At least 12 sq. m.;
• Ceilings, floors and walls will be painted with non-toxic paint, with the possibility of regular washing.

It is planned to employ 3 experienced tattoo artists. Requirements for applicants: the presence of a portfolio of successful work, the ability to competently communicate with clients, stress resistance. Wages will be piecework - 30% of the paid work.

Which OKVED to indicate when registering this business

As organizational form individual entrepreneurship (IP) will be registered. OKVED code - 93.02 "Provision of services by hairdressers and beauty salons."

What taxation system to choose for opening a tattoo parlor

UTII (“imputation”) will be used as a taxation system - this is the most profitable special regime, in which the payment will be no more than 10 thousand rubles per month. With UTII, it is not necessary to install and register KKM, and ordinary sales receipts can be used to pay the buyer. Tattooing is not subject to licensing.

Marketing plan

There are only two tattoo parlors in our city today. Of these, only one can seriously compete with our salon, as it has a sufficient staff of experienced craftsmen, modern equipment and an extensive client base. However, this salon operates in a completely different area of ​​the city, so geographically it will not have a serious impact on the promotion of our services. Salon services plans to advertise different ways: distribution of leaflets, advertising booklets, outdoor advertising. But the most effective, in our opinion, will be the promotion of services on the Internet. To do this, a business card site will be created with a detailed description of the services of the organization, prices and benefits of the salon. In addition, a decent part of the funds will be directed to Yandex-Direct contextual advertising.

Financial plan

Fixed monthly expenses

• Room rental - 14 thousand rubles.
• Utility expenses - 10 thousand rubles.
• Advertising - 20 thousand rubles.
• Outsourcing (accounting and cleaning) - 12 thousand rubles.
• Consumables - 20 thousand rubles.
• Tax (UTII) - 8 thousand rubles.

Total - 84 thousand rubles.

Monthly income

• The average check of the service is 3000 rubles.
• Number of clients per day - 4 people.
• Working days in a month - 22
• Revenue per month - 264,000 rubles.
• Payment for masters (30%) - 79,200 rubles.
• Income per month - 184,800 rubles.

How much can you earn from this business

Net profit: 184,800 - 84,000 (fixed expenses) = 100,800 rubles per month. The profitability of the business is 38%. However, it is impossible to achieve such indicators from the first days of work. You also need to develop a client base and gain the trust of visitors. According to our calculations, the salon will reach its planned revenue figures in 10-12 months after opening. That is, you can count on the return on investment only after 15 - 20 months of work.

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In Russia, there are many masters who have the skills to prick tattoos. For the most part, they are self-taught, people who are fluent in the art of drawing and able to transfer creation to the human body. The only disadvantage of such masters is the complete absence sanitary norms and creative development.

In the West and in the USA, tattoo parlors are open everywhere. On the territory of Russia, such salons remain a rarity - the imprint was left by the strict rules for educating Soviet youth. With collapse Soviet Union people have become more liberated, adopted a lot of fashion and culture Western countries including a passion for tattoos.

For those who are familiar with the technique of tattooing firsthand or an ardent supporter of it, ready to decorate their body again and again, they can try their hand at opening their own tattoo parlor, especially since there is practically no competition in this business.

Tattoo parlor business plan

List of tattoo parlor services

To expand the list of services provided in the salon, in addition to painting bodies with unusual patterns, you can also do permanent make-up of lips, eyebrows, eyes. This procedure is becoming more and more popular. Piercing and elementary piercing of the earlobes will be in great demand.

Tattoo parlor visitors

Most often, the target audience of a tattoo parlor is young people who adhere to any informal movements. But you can also meet a lot of representatives of both sexes and different age categories who want to decorate their bodies with a beautiful pattern. Permanent make-up services are usually used by women, but there are exceptions.

Choice of premises and equipment

In the SES, there are rules that should be followed when opening a tattoo parlor:

• The area of ​​the salon should not be less than 20 sq. meters
• The room must be freestanding or have its own entrance
• For the work of one master, a workplace of at least 12 square meters must be allocated. meters
• The room should be equipped with walls, ceilings and floors that can be easily wet cleaned.

Most often, such salons open in residential buildings, shops or public institutions. You can often find a salon open right in an apartment on the ground floor or basement. Practice shows that the room chosen for the salon does not affect its attendance - the main thing is good public transport access roads and the proximity of car parking.

Each of the masters should have their own individual tattoo machine, as well as consumables for performing permanent procedures and piercing. Equipment for tattoo parlors is not produced in Russia, and it is also not available in Chinese markets. Such equipment and consumables are available in Europe and the United States. If the future owner of the salon is limited in funds, then you can consider buying used equipment.

The interior also needs to be equipped the right things and furniture. Cabinets, tables, couches or folding chairs, cabinets for storing personal belongings of staff. It is also necessary to allocate a corner for documentation, equipping it with a computer and office equipment.

This is interesting: read our other articles - "", "" and "".

A short financial business plan for a tattoo parlor

With a modest investment in opening a tattoo parlor, you can get by with an amount not exceeding 10 thousand dollars. The main expenses include the following:

• The cost of the rental space. It all depends on the distance from the center, the development of infrastructure, the scale of the city. On average, up to 3 thousand dollars a month.
• Expenses for the repair and design of the premises, giving it an aesthetic appearance. If you do not show off too much, then these expenses can be put into 3 thousand dollars.
• Purchase of equipment and necessary materials- up to 3 thousand dollars.
• Purchase of furniture - up to 1 thousand dollars.
• Registration necessary documents and licensing. Workplaces of masters must be certified. Average costs from $500, depending on the number of staff.
• Advertising expenses.

Salon staff

If you don’t have a good tattoo artist in mind, then you don’t have to open a salon. A master who has already built up a clientele, who creates masterpieces and accurately fulfills all the wishes of the client - this is the key to the successful work of the tattoo parlor. In addition to the masters, it is necessary to have an accountant, an administrator and a cleaning lady, and if the future owner of the salon is limited in funds, then you can give the work of the administrator to the accountant, and if he wishes, the work of cleaning the premises. It all depends on how the employee will be financially interested.

Advertising steps

If you still manage to attract a master with your clientele to your salon, then this is already half the success. However, to stay afloat thanks to these developments will not work. The following promotional strategies need to be implemented:

• Initially, you need to come up with a slogan so that it is heard. You can start with the radio.
• Print more flyers and distribute them in crowded places - near the subway, bus stops, large hypermarkets.
• Focus on clientele among informal youth. Distribute advertising booklets in clubs, at concerts.
• Having agreed with beauty salons, you can leave booklets about permanent makeup and tattooing with them.
• You can sow ads in thematic forums on the Internet and social networks, and then start promoting your own site.
• Hang up big, flashy signs and billboards around the city.

Income of the tattoo parlor

Profit in the salon will begin to appear when 5 people per day will apply for services. Ideally, 10. The average cost of a 5x5 tattoo is approximately $50, a piercing from $20, and a lip tattoo costs $80 or more. If the salon can serve about ten people a day, then the monthly profit will be about 5 thousand dollars.

Prospects for the tattoo business

On the basis of your salon, you can organize courses for teaching everyone the technique of applying a tattoo. There will be a lot of people who want to learn art painting of the body. A course of study for such courses costs an average of $ 300.

With a properly conducted advertising strategy and compliance with all the requirements and recommendations proposed in this article, you can safely count on a net profit after 6 months of intensive work of the tattoo parlor. When opening a license for a future salon, problems may arise, since Russian legislation lacks the concept of a tattoo parlor. To avoid these troubles, it is best to entrust the collection of documents to a competent agent.

* Calculations use average data for Russia

Starting investments:

400 000 - 5 500 000 ₽

Revenue:

450 000 - 1 500 000 ₽

Net profit:

150 000 - 450 000 ₽

Payback period:

Tattoo parlors are a specific business, the opening of which has its own characteristics and pitfalls. In this article, we will cover all the key points that a beginner needs to know.

People have long been fond of decorating their bodies with various designs and patterns. Tattoos never go out of fashion, and recently, on the contrary, they are experiencing another wave of popularity. The demand for tattooing services is high, even though quality services are not cheap.

Pros and cons of the tattoo business

Advantages	disadvantages
the opportunity to do business alone, working as a tattoo artist; high price for services; when creating a good reputation and name - the ability to make higher margins on services; the possibility of additional earnings on related services, training in the art of tattooing and selling equipment	high dependence of business success on the skills of a tattoo artist or masters; a large investment of time / money / effort in learning from scratch; difficulties with the design and opening of tattoo parlors - Russian legislation is ambiguous about tattoo parlors; the business is difficult to scale due to being tied to the number of craftsmen and their skills;

Of course, a tattoo parlor can become a profitable business under certain conditions, which we will consider further.

Target audience of tattoo parlors

Despite the growing popularity of tattoos, there is big number stereotypes about their owners. If earlier a person with a tattoo was necessarily perceived as a former prisoner, biker or informal, today the situation has changed. Tattoo has ceased to denote belonging to any group or community, but is perceived more as a means of self-expression. That is, a client of tattoo parlors can be a person of any gender and age. Of course, the services of tattoo parlors are most in demand among young people from 18 to 35 years old. But the ratio of men and women is about the same.

The composition of the target audience is well illustrated by social networks. For example, the audience of VKontakte communities, displayed on request “tattoo salon Rostov-on-Don”, consists of 53% of men, and 47% of women. More than 81% of the participants in the groups of tattoo parlors are between the ages of 19 and 35 years old. Of course, it is worth considering that older people may not be registered in this social network, but the real numbers will not be critically different from the current state of affairs.

Assessing the level of competition

Before you start planning to open a tattoo parlor, find out right away what the level of competition is in your city. First of all, you should always remember that a tattoo parlor is not selling coffee, fast food or hairdressing services. On average, for every 100 thousand of the population of large Russian cities, there are only 2-3 tattoo parlors. Not even a tattoo parlor, but points where these services are provided (tattoo rooms at beauty salons, beauty centers etc.) For comparison: the same number of residents account for 15-20 coffee houses and 100-150 points of sale of clothes and beauty salons. Tattoo parlors are by no means a mass business and not for everyone. From scratch, without sufficient knowledge and practice, one does not come into it.

The level of competition of tattoo parlors in millionaire cities of the Russian Federation*

		Tattoo parlors	Tattoo services as part of beauty salons / barbershops / cosmetology centers, etc.	Total outlets providing tattoo services	The number of points providing tattoo services for every 100 thousand population
	Novosibirsk
	Yekaterinburg
	Krasnoyarsk
	Chelyabinsk
	St. Petersburg
	Nizhny Novgorod
	Volgograd
	Rostov-on-Don

*according to the 2GIS service as of September 20, 2018

It is most expedient to start opening a tattoo parlor with an already established client base. Many tattoo parlor owners come to start their own business after a wealth of experience working as a home-based tattoo artist or working as a tattoo artist for hire.

The services of tattoo parlors are most in demand in cities with a population of more than 1 million people and regional centers. However, this does not mean at all that you cannot open a successful salon in small town who are deficient in good craftsmen.

Choosing a place for a tattoo parlor

There are three options for providing a tattoo service: work at home, work at a beauty salon, hairdresser or barbershop (for example, renting a separate office), or work in a specialized tattoo parlor. Speaking of the tattoo business as a separate direction, they usually mean the latter option. At least, the opening of salons at home as a way is definitely becoming obsolete. More and more clients are concerned about sterility and prefer to get tattoos in specially designated places. It should be noted that tattoo studios as part of beauty salons, according to the above statistics for million-plus cities, are less common than specialized salons - only in 27% of cases.

Although sometimes there is an opinion that people will go to a good tattoo artist from the other side of the city, but the location of the tattoo parlor should be taken seriously. As a rule, tattoo parlors open in the center or in large areas. big cities. You can verify this by looking at the location of existing salons according to geographic Internet directories and navigation services. The location in the center is, firstly, a chance to be deposited in the memory of more people from the street and youth, and secondly, the ability for the client to quickly get from any part of the city. Well, in the end, it is more prestigious than being located on the outskirts.

At the same time, the tattoo parlor does not need to be located right on the central avenues and an eyesore to every passer-by. Tattooing is not the type of service that you decide to use on a momentary impulse. As a rule, a person who decides to get a tattoo first studies the reviews about the masters, studios and prices and chooses the best option for himself. Therefore, for tattoo parlors, let's say, secondary central streets and alleys are perfect. Rent will be much lower there.

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As the best option, you will need three rooms: a reception room or a hall where communication with clients is conducted, the treatment room itself and a utility room. total area can fit in 50 sq. m, but should be at least 20-30 sq. meters. This is dictated, among other things, by the requirements of the SES, according to which one workplace should have at least 12 sq. meters of area. It shouldn't be in the basement. Ideally - the first floor, a room with a separate entrance. In the treatment room - washable floors, walls and ceiling. The amount of rent will depend on the region, the condition of the room, location and other things.

Average rental value commercial premises different area in Russia, rub.*

*according to the analysis of ads on the Avito website as of 20.09.2018

To reduce repair costs, you can give preference to the premises where massage parlors or dental offices were previously located. But at least something will have to be done to create the interior, because the hospital atmosphere is not suitable for tattoo parlors. In this matter, you can show imagination. Keep in mind that electricity, water and other utility bills may need to be added to the rental price.

If you have a chance to save money with the repair of the premises, then you will definitely have to order the manufacture and installation of an outdoor sign. There are many options here, so no one will tell you the exact amounts. Simple flat signs will cost from 200-300 rubles. per sq. meter, and prices for signs with light boxes and complex advertising structures can cost 6-10 thousand rubles. per sq. meter or more. In any case, the sign must be noticeable and match the style of the "spirit" of your establishment.

What equipment is needed for a tattoo parlor

The main type of equipment in a tattoo parlor is a tattoo machine. There are tattoo machines various types designs and methods of action, however, they are all united by one task - to ensure the impulse movement of the needle, which is similar to the principle of operation sewing machine piercing the fabric. Figuratively speaking, the tattoo machine is a mechanical rattlesnake that releases ink instead of poison. When applying a tattoo, the top layer of the skin is pierced - the epidermis, and the paint is placed in the dermis - the inner layer of the skin.

Types of tattoo machines by motor type:

1. rotary machines. They work with the help of an eccentric motor, converting rotational movements into reciprocating ones. These machines do not require professional power supplies, working on a conventional one with switching from 1.5 to 6 watts. By means of a rotor speed and force of impact of a needle is regulated. You can work at a slow speed for dense fills or fast for sharp, fine lines. Rotary machines are distinguished by good power, do not emit strong noise and vibration, due to which it is possible to achieve high definition and straight lines of the pattern. Another advantage is considered a light weight, which allows the master's hand not to get tired. The main disadvantage of rotary machines is the need to pass several times over the same area of ​​​​skin for quality painting. Rotary machines can be used for temporary and small tattoos and permanent makeup. It is believed that rotary machines are more suitable for beginners, as they are easier to use, carry less risk of trauma to the skin of clients, and stuffing with them is not as painful as stuffing with induction machines.

Induction machines. This is a traditional equipment that is used for a wide range of tasks, including drawing strokes, feathering a line, drawing an image on thickened areas of the skin, drawing blurry lines. The principle of operation of induction machines is that the needle is attached to the rod, and the rod is attracted and repelled by the action of an electromagnetic coil. The needle moves in a straight line, and it is impossible to change the speed and force of the needle strike. Induction machines require the use of power supplies. For high-quality work, you need a power of at least 2 amperes. A pedal and clip cord (silicone wire) are also required. Induction machines can be used for various tasks: there are contour machines, painting machines and shadow machines.

Contouring machines (liners) are used to draw the outlines of the drawings. These devices are considered the lightest of all induction machines, requiring quick movements and low pressure. The needle makes quick and sharp movements at a speed of at least 110 beats per second. This speed is needed so that the paint does not have time to blur under the skin, forming a smooth and clear line. They are considered the loudest of all types of cars.

Filling machines designed for coloring large areas of skin inside the tattoo. In order for the pigment to spread in the cover, the speed of the needle is about 70 strokes per minute. Due to the fact that the needle does not get sharply, the impact of the striker is called “sticky”. This machine is heavier than a contour machine, it works more slowly, but at the same time it injures the skin much less.

shadow cars are used for those areas that need to be painted over only slightly, for example, in cases of casting a shadow from the main picture. The needle enters to a minimum depth, at the same time not just scratching the skin. The stroke of the striker of such machines is soft and without sticking, and the speed is 90-100 beats per minute. Shadow cars are something in between the weight of contouring and painting machines.

Within the framework of this article, we will not dwell on which brands of tattoo machines are better or worse. Most experienced craftsmen note that when choosing machines, it is important to be guided by only two principles: do not purchase the cheapest machines and give preference to those machines that you already have a personal passion for, that is, those that are convenient for the master himself to work with.

Today, many novice masters working at home are convinced that you can start your own business with the purchase of a tattoo kit for 3-4 thousand rubles and you can open your own business. However, the creation of a tattoo parlor is a completely different level of attitude to the issue and other investments. In general, the equipment of a small studio with everything you need will cost at least 200-300 thousand rubles. Investments will depend on the number of working masters, selected brands of equipment, planning the list of services, etc. For example, with the purchase of a laser device for tattoo removal, investments can increase by another 70-150 thousand rubles. Or it may be that even the main tool, tattoo machines, you do not have to buy, because the invited tattoo artists may have their own tattoo machines with sets of needles. Therefore, there are no universal lists.

An approximate list of equipment for a tattoo parlor:

• tattoo machines or professional kits (2-3) - 30 thousand rubles.

power supply - 6 thousand rubles.

pedal for a typewriter - 3 thousand rubles

chair with height adjustment - 20 thousand rubles.

autoclave for storing tools - 20 thousand rubles.

a table for tools - 5 thousand rubles.

irradiator for room disinfection - 4 thousand rubles.

lamp - 1 thousand rubles.

cash register- 20 thousand rubles.

office equipment - 50 thousand rubles.

sofa, table, chairs - 40 thousand rubles.

First of all, professional tattoo parlors differ from “homeworkers” in their attitude to sterilization. Boiling and rubbing alcohol will not help things like hepatitis, syphilis, or HIV. All equipment that comes into contact with skin, blood and pigment is sterilized in special devices - autoclave or dry heat. Also required various means for disinfection as consumables.

Consumables for a tattoo parlor

In the work of tattooists, a lot of consumables, trifles and disposable materials are also used, ranging from needles, paints and nitrile gloves to petroleum jelly, razors and plasters. Consumables are selected based on the equipment used, practical experience and even the habits of the master. Full list the required can reach 30-40 positions, and you can get acquainted with its variations in detail in special topics on the forums of tattooists.

Tattoo parlor license. So is it necessary or not?

One of the main questions that people who want to open a tattoo parlor ask themselves is on the topic of licensing. Do you need a license for a tattoo parlor? There is a lot of confusion in the answers, the main source of which is the imperfection Russian legislation. Tattooing is not considered by him as a separate activity. Therefore, if you want to get the correct and 100% unambiguous answer, then you will be disappointed. Depending on which answer you are more inclined to, you will find it.

The main problem is that various government documents and departments do not have a common opinion either regarding the terms, or whether tattooing services are medical or household. But it depends on this issue whether it is required to obtain a license for their provision, since medical services are subject to licensing, while household ones are not. For example, a document approved by Rosstandart clearly considers tattooing to be a household service (GOST R 55700-2013 “Household services. Cosmetic tattooing. General requirements"). In this document, by the way, you can find the requirements for the provision of services and indicators of their quality, requirements for personnel, and so on.

But in one of the main medical documents - the nomenclature of medical services (Order of the Ministry of Health of the Russian Federation of October 13, 2017 N 804N) under the code A17.30.001 you can find such a category as “dermapigmentation” (permanent tattoo). What is meant by these words, and whether tattooing services are included here - no one can say for sure. And because of this, there are disagreements on the question of whether a license is needed for these services or not.

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If you argue from the standpoint of common sense, then hour by hour it is not easier. On the one hand, when rendering services for applying a tattoo, a violation of the skin occurs, which imposes certain requirements on the master, obliging him to take care of the sterility of the instruments, to have the appropriate knowledge, etc. That is, it goes beyond the scope of domestic services for sure. On the other hand, the purpose of any medical activity is the diagnosis, treatment or prevention of diseases, and tattooing is in no way consistent with these goals.

It turns out that tattooing services are in a kind of borderline state, not fully fitting in either here or there. But with tattoo removal services, everything is very clear - they are present in the list of medical activities under the code A16.01.021. This is also the case with piercing (code A21.01.010). Therefore, if a tattoo parlor is engaged in tattoo removal and piercing, then a license is indispensable.

How to proceed in practice?

If you open news aggregators like “Yandex.News” and type something like “tattoo parlor license” into the search, you can find more than one piece of news about how this or that tattoo parlor was fined or even closed for work without medical license. In other words, working without a license, you become a target for law enforcement agencies, which may not care at all about imperfections in the legislation. Moreover, appeals to the court and subsequent appeals, as a rule, lead to nothing - the court will take the side of Rospotrebnadzor.

Therefore, an entrepreneur who decides to organize a tattoo parlor has two options.

1. Get a medical license.

You can read about how to do this on the State Services website, which also provides a list required documents. The state duty will be 7,500 rubles, and the term for the service is 45 days. The catch is that you may not have some documents. For example, tattoo artists do not always have the required medical education and, accordingly, documents about this education. What to do? Retraining masters as nurses, getting three years of experience and postponing the opening of the salon for several years? In this case, many prefer to turn to law firms that "assist" in obtaining everything they need, using their connections and various workarounds. They help to collect documents and agree on the time of the visit of the inspector. The cost of obtaining a license “without detours” will be about 30-40 thousand rubles. As a result, if you open a tattoo parlor from scratch, it will take about 4 months to complete a full package of documents, including the conclusion of the SES (without which you cannot obtain a medical license) and obtain a medical license. Keep in mind that if you open under a license, you will have to comply with the requirements for the premises. It is because of this that it is best to consider renting in former medical offices. At the same time, obtaining a medical license does not at all oblige you to walk in medical gowns and caps - checks will be carried out as planned. In general, solving all paper issues and troubles, in the end, most of those who want to open something come to the conclusion that any doors and locks today open money.

2. Not getting a medical license

By choosing not to get a medical license, you are considering tattooing as a household service.

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In such a case, you should be clearly aware of the possibility of the fines mentioned above. Sanctions for working without a license are prescribed in Part 2 of Art. 14.1 of the Code of Administrative Offenses of the Russian Federation - for citizens 2-2.5 thousand rubles, for officials- 4-5 thousand rubles; for legal entities - 40-50 thousand rubles. If you are rechecked, the court may decide that you must cease operations. Bailiffs will come, seal the premises, and a fine of up to 100 thousand rubles can be imposed on you from above (Article 119 of the APC).

However, the specialists of the checking authorities do not appear on the doorstep just like that without a good reason. They are always provoked by someone or something. According to medical lawyer Artem Voropaev, who has carefully investigated this issue in connection with permanent make-up services close to the topic of tattoos, activities without a license can be continued, but under several conditions:

You will work qualitatively;

You will work carefully to turn down potentially suspicious clients;

You will extinguish all conflicts on the spot, without provoking clients to write letters to Rospotrebnadzor;

You will keep the documentation, concluding a civil law contract with the client, in which the criteria for the quality of the service will be formulated, so that the client has something to reason with.

The last point, according to the advice of lawyers, is done at the request of the owner of the salon. If you see that the client is “inadequate”, picky and you have concerns that he may not like the end result, then you conclude an agreement in which you remove all risks from yourself.

As a result, you can either get a license or work carefully. You need to weigh all the pros and cons and make a decision. Remember that without a license, you most likely will not be able to drive promotional activities in social networks, use the methods of targeted and contextual advertising, since many sites rely on the order of the Ministry of Health of the Russian Federation. They do this with only one goal - to minimize their own risks. Preferring not to resolve the issue with a license, many single masters prefer a third way out - to open offices at beauty salons, where all paper issues have already been resolved.

Keep in mind that scammers often use the fears of tattoo parlors before the letter of the law, pretending to be employees of organizations whose names may sound threatening, but in fact be an empty phrase (for example, Rospotrebkontrol).

Personnel issue in the work of a tattoo parlor

The question of selecting personnel for a tattoo parlor is the most difficult. Surprisingly, it is much easier to find a permanent makeup master than a tattoo specialist. Especially with a medical background. Professionals are highly valued and usually have their own clientele. That is why in this business, as nowhere else, there are many single specialists and very few large successful salons for several masters.

The best option- this is if you yourself are such a lone master and plan to work in your studio or office on your own for the first time. But if you have a large flow of clients and want to expand, then it is better to start looking for masters in advance. Many tattoo artists start out by working from home illegally, and then, having gained enough experience and work for a portfolio, they come to studios and salons with official employment.

A qualified specialist must have at least a secondary medical education, have an idea about anatomy, anesthesia, antiseptics, etc. In addition, he must have such important qualities as the ability to draw, perseverance, patience. He must master all styles of tattoo art and at the same time his work must have individuality. As we can see, there are a lot of requirements for a tattoo master. Most of the staff tattoo parlors are on the recommendations. Even in a large city, the number of lovers, connoisseurs and tattoo artists is limited. They form a kind of club of interests, so you can always look for specialists looking for new job, through mutual acquaintances in the field.

Salon employees must have sanitary books. Flaw legislative framework creates many difficulties in this area. In addition to the mentioned problem with medical education in our country, there is simply no such specialty as a “tattoo artist” in the register of labor professions, therefore, in work books legally working craftsmen, the vague wording "artist" is indicated.

If you still manage to lure a good specialist, be prepared to part with at least 35% of the proceeds, and more often 50%. Of course, the level of salary that tattoo artists want to receive will always be higher than what they will actually receive. You can search for specialists and find out these “Wishlist” on ad sites. On average in Russia, tattoo artists want to earn 53.6 thousand rubles, while employers are ready to offer 44.2 thousand rubles. Of course, in half of the ads wages are not specified, since piecework wages are implied. With a large flow of clients, large tattoo parlors also hire administrators who shift work with clients. Bookkeeping can be done remotely.

The average salary of workers in the field of tattoo and related areas according to resumes and vacancies, rub.*

*according to the analysis of ads from the sites avito.ru and hh.ru as of September 27, 2018

As a rule, the personnel issue is solved by direct training of future employees. Many tattoo studios offer courses for those who want to learn this difficult art. Courses can be organized in offline and online formats, have different durations, cover the issues of the tattoo business in a complex, or with regards to only professional technicians. There are no average rates here. Each tattoo school strives to break down its courses into “basic” and “pro”, group and individual, distance or with practical exercises. Therefore, on the Internet you can find, for example, both remote courses for 10 thousand rubles, in which you will be covered with the whole theory, and courses with individual training for 100 thousand rubles or more.

Investments in opening a tattoo parlor

The cost of starting a business is directly related to its size. So, if you yourself are a tattoo master, then you can open a small tattoo studio and work in it yourself. In this case, you can meet even 400 thousand rubles: about 200-250 thousand for furniture, equipment and consumables, the rest is a rental deposit, a sign, design, advertising, and so on.

Investments will be at least two to three times more if you plan to open a full-fledged tattoo parlor with several jobs, where clients can not only get a tattoo, but also piercing, scarring, permanent makeup (tattoo), tattoo removal. In this case, much larger investments will be required in the repair and creation of the interior, the purchase of equipment and rent.

The load from the latter, however, can be reduced by providing employees with jobs on sublease. However, in this case, your salon will need to attract masters as a place to generate a flow of customers. And that means big investment into advertising.

Don't forget to consider buying options ready business or franchise. At the time of this writing, you can find ads on the network for the sale of tattoo parlors from 700 thousand rubles - with ready-made client bases, masters, promoted groups on social networks and more. When buying a ready-made business, you should try to find out why the owner is selling it. The real reason, most likely, will have to be found out not directly, but by communicating with employees, customers, the landlord, and so on.

When it comes to franchises, there are very few franchise offers for tattoo parlors. The reason for this is simple: the market is ruled by lone masters. Franchisers designate investments in the opening of a tattoo parlor in a wide range from 500 thousand to 5.5 million rubles, depending on the city, the franchise package, and the scale of the business you are planning. According to their experience, the optimal amount for opening a tattoo parlor in a small town of 50 square meters is 1.2-1.5 million rubles, taking into account the reserve budget for rent, advertising and other things.

On the one hand, franchises can provide many benefits for beginners, including experience sharing, promotion, equipment, and training. But on the other hand, there are also disadvantages - the so-called lump-sum payment, monthly royalty payments. In addition, once you have gained enough experience and customers and feel the desire to act independently, the restrictions prescribed in the contract with the franchisor may simply prevent you from doing so.

How to advertise a tattoo parlor

During the first year of operation, be prepared to invest a lot of money and time in promoting your studio. The first thing to do is to create attractive pages on social networks, filling them with interesting content, photos of your work. Since when choosing a tattoo parlor, the client searches for and compares information on the network, it is necessary to develop a high-quality website by listing the price list, posting a portfolio of work, and customer reviews.

Since the decision to get a tattoo is not made quickly, the site should indicate the possibility free consultation so that the client can communicate with the master, and if desired, visit the salon, feel its atmosphere, evaluate the standards of sterility. This is important element trust. In general, information is presented concisely and concisely, and using the site today should be equally convenient both from a computer and from mobile devices.

As we said above, certain difficulties can be encountered when organizing contextual and targeted advertising. Namely, you will be required to have a copy of your medical license. Scanned copy of the license medical activity to coordinate advertising of tattoo parlors, for example,

It is difficult for people in creative professions to organize a profitable business. One of the exceptions are body painters. How to open your tattoo parlor from scratch, what you need for this, how much money you have to invest, and what profit you can expect - all questions are answered by a detailed business plan.

The attitude towards tattoos in Russia has changed a lot over the past twenty years. If earlier tattoos indicated that a person belongs to the underworld, an informal movement or a military environment, now everyone can apply drawings and inscriptions on the body. It became fashionable, technologies and materials improved, legal tattoo parlors appeared.

Business Features

The tattoo business has a lot in common with beauty salons, but there are also nuances:

1. When a tattoo is applied, damage occurs skin fraught with infection and inflammation. Therefore, the cleanliness, hygiene and disinfection in the salon are subject to increased SES requirements, and the masters must have medical books.
2. If workers are admitted to the salon, then there are difficulties with official registration, since the legislation does not contain the profession of “tattoo master”.
3. As is the case with doctors, people prefer to go to a tattoo artist with a good reputation, often under the patronage of acquaintances or friends. It is very difficult for a novice entrepreneur who has been trained, but without work experience, to promote a business on their own - they will have to hire specialists with an established clientele.
4. A massive influx of clients in tattoo parlors is observed before the start of the summer season. During the hot months, tattoos are not recommended due to negative impact sunlight and high temperatures on the healing process.
5. In the environment professional craftsmen there are customs and unwritten laws. A permanent tattoo is a painful procedure, the drawing remains for life, it is problematic to reduce it. Therefore, a specialist may refuse to work if he sees that the client has taken the choice of subject matter, the place of application lightly, or there are health problems.

The target audience of salons consists of young people under 40 years old, older people rarely decide to outrageous.

Business plan

Taking into account the specifics of the industry, a business plan for a tattoo parlor is drawn up with financial calculations:

• choice of range of services;
• rental of premises;
• purchase of equipment;
• business registration;
• recruitment;
• advertising;
• calculation of starting investments, income and expenses.

Range of services

Basically, the masters offer the following services:

1. Drawing tattoos according to standard templates from catalogs and custom order. There are black and white tattoos, colored, glowing in the dark, creating the illusion of volume, masking skin defects. Depending on the complexity of the work, the cost varies from 2000 rubles. up to 5000 rub. for an area the size of a pack of cigarettes.
2. Tattoo removal using laser technology. The most expensive service, costs from 50 rubles. per square centimeter.
3. Cosmetic tattoo (tattoo). It is done to save time or correct the shape of individual parts of the face - lips, eyelids, eyebrows, cheekbones. Cost - from 2000 rubles. up to 10,000 rubles
4. Piercing - piercing various parts bodies for insertion into jewelry holes. The cost of the puncture procedure - from 500 rubles. up to 2,500 rubles
5. Henna painting (mehendi or mehndi). This is not a tattoo, but temporary drawings in oriental style which disappear after about three weeks. The cost is about 600 rubles.

In addition to the standard set, master classes can be held for those who want to learn how to make tattoos or henna drawings, sell piercing jewelry, and do body art.

room

When the list of services is determined, you can look for a room. A good option is a room with a functioning beauty salon, spa center or sports club. Assistance with these institutions will allow you not to delve into the complexity of the standards of the SES and other authorities, as well as attract customers from your landlords.

If you open a separate institution, then it is optimal to find non-residential premises on the ground floor of the house, which previously housed a hairdresser or dentistry. In this case, you also do not have to spend a lot of money on overhaul and conducting communications. The area for accommodation does not matter much, although the center is preferable.

For the workplace of one master, 8-10 square meters are required. m. of space, plus a toilet, reception desk, storage room for tools and other materials. The more services it is planned to provide, the more space will be required - to equip workplaces, shop windows, equipment placement.

Decoration Materials must be moisture resistant, the floor is tiled, as disinfection must be carried out after servicing each client. The room must be supplied with water supply, sewerage, heating, ventilation.

Equipment

Specialized tools and equipment have been developed for modern tattoo parlors. The most necessary items for work:

• Tattoo machines. High-quality drawings are created by 3 types of machines - for outline, fill and shadows.
• Tattoo machine.
• Laser for tattoo removal. It costs from 150,000 rubles. up to 250,000 rubles, so the procedure is so expensive.
• Armchair for clients. It looks like a dental one, with the ability to change the height and inclination.
• Autoclave. Used to sterilize instruments.
• Lamp for room disinfection.
• LED lamp. Tattoos require good light.

The salon must be furnished and office equipment purchased:

1. Chairs for staff.
2. Sofa or armchairs for waiting visitors.
3. Desk or reception desk.
4. Cabinets, racks for storing tools and materials.
5. Showcase for jewelry and accessories.
6. A computer for keeping records and storing a portfolio of orders in in electronic format.
7. Camera.
8. MFP (printer, scanner, copier).

The following consumables are used in the tattoo parlor:

• needles and paints;
• henna brushes;
• stencils;
• preparations for disinfection and anesthesia;
• gloves, masks, shoe covers;
• capes, aprons, napkins;
• stationery;
• catalogs with sketches of tattoos.

At this point in the business plan, experts do not recommend saving. It is better to purchase high-quality equipment and materials to eliminate the possibility of injury and infection.

Here you can download for free as a sample.

Registration

When the preparatory work on the premises is completed, before opening a tattoo parlor, it is necessary to officially register the business. The best option for the owner is to become individual entrepreneur. Then you need to submit documents to the tax office, select OKVED and a simplified taxation system.

To open a salon, you need to get a license, because the licensing system classifies tattooing as a medical service. To do this, you need to collect a package of documents:

1. Permission from the city administration to work in the rented premises.
2. Permission from Rosportebnadzor.
3. Permission from Rospozharnadzor.
4. Medical license from Roszdravnadzor.

All employees of the enterprise must have medical books, disinfection of the premises and sterilization of instruments are recorded in a special journal. Documentation takes from 3 to 6 months.

Staff

If the owner of the tattoo parlor is not a tattoo artist himself, then finding a good master will be problematic. As a rule, specialists with extensive experience, reputation and client base work for themselves.

Tattooing is a peculiar area, with many traditions and features. A beginner has to study for a long time not only the stuffing technique, but also anatomy, to study the properties of materials and medicines. Ideally, you need to have a secondary medical and artistic education.

There are several ways to attract a master to your institution:

• Offer a legal position, an official salary and a percentage of the proceeds to a tattoo artist who works at home.
• Hire a part-time specialist from a competing firm.
• Pay for the training of a beginner tattoo artist.

It is not so difficult to find employees to perform tattooing, piercing, mehendi painting. Large salons also hire a medical professional to examine customers, disinfect and sanitize instruments.

In addition to the main staff, an administrator, an accountant and a cleaner are needed. These functions at the project launch stage can be performed by the entrepreneur himself to save money on wages.

The amount of remuneration depends directly on the qualifications of the specialist. A tattoo artist with a name works for half the cost of the order, the rest of the masters take 20-30%, other staff receive a flat rate.

There are very few casual visitors in tattoo parlors, so a large amount will have to be invested in a variety of advertising.

At the stage of decorating the premises, you need to order an attractive sign, come up with an original name for the salon, and install signs. When the salon is ready for opening, you need to notify the largest possible audience about this event using:

1. Announcements in the press, media, transport, on the street.
2. Business cards and booklets.
3. Stretch marks, citylights, billboards.

The site needs to be given special attention, to place not only a list of services with prices and photos, but also important information. For example, how to properly care for a tattoo, how to choose a pattern, advice from tattoo artists and fans. A section with customer reviews and samples of work will also be useful.

Participation in festivals, exhibitions and other events related to the tattoo theme will help spread information about the business. In the future, you can provide discounts on services to regular customers, organize master classes and training courses.

Video: how much does it cost to open a tattoo parlor?

Economic calculations

To determine how much it costs to open a tattoo parlor, you need to make an estimate of the main investments in the business. Planning future income and expenses will allow you to calculate the profitability and profitability of the project.

Investments in the launch of the project are:

The wider the range of services provided by the salon, the higher the cost of investments, mainly in equipment.

Fixed monthly expenses of the enterprise:

The revenue and success of the salon depends on the professionalism of the tattoo artist. If an entrepreneur hires a well-known specialist and organizes an advertising campaign, then in the first month of operation, the institution will receive income that will cover current expenses. If you have to attract new customers, then the payback period can reach 3 years.

The average monthly income of a promoted salon with a sales department is about 300,000 rubles, profitability is at the level of 30%.

It is profitable to open a tattoo parlor for a master with a high level of qualification, and if you invest in advertising and business expansion, then the success of the project is guaranteed.

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• What can you earn?
• Room selection
• Paperwork, business requirements
• Business payback

Tattoo parlor - profitable business, how in small town as well as in the metropolis. This is due to a significant liberalization of morals, due to which interest in body drawings has grown hundreds of times. The target audience has also expanded, today the tattoo parlor is visited not only by young people, but also by those who have moved into the category of "maturity" - the age of 50-60 years. The high demand for tattoos leads to high profitability of the business. Opening it will not require serious investments, but it is important to have developed imaginative thinking and drawing abilities. Next, we will tell you how to open a tattoo parlor from scratch, how much it costs and what documents you need to prepare.

What can you earn?

What is required to organize a profitable business, where to start? Immediately you need to take a course, the cost of which starts from 70,000 rubles or approximately $ 1,000. Its duration is 1 month. The ability to draw will be a good help. Professional courses they teach not only the secrets of tattooing, but also how to open a salon and promote it.

Effective marketing moves are:

• organization of exhibitions of his works, a kind of presentation of the portfolio of the master, advertising his art;
• organization of master classes for beginners;
• dumping actions - lowering the cost of work.

To increase the level of income and expand the client base, the following services can be provided in parallel with tattooing:

1. Do a piercing.
2. Make a tattoo of lips, eyebrows, eyelids.
3. Do body art. This fashionable trend in art is very much in demand. You can make good money preparing models for various events and exhibitions. To do this, you can allocate, open a separate small studio.

Actually, only 2 points - holding master classes can bring impressive profits. The skill level of the owner of the tattoo parlor plays a fundamental role here. A good income will be provided by the service of drawing pictures from the body. A special laser installation costs from 5,100,000 to 11,500,000 rubles, or 50,000–180,000 dollars. The cost of processing 1 cm 2 of leather is 6,500 rubles or $ 100, which, combined with high demand, will quickly recoup the costs.

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Many tattoo gurus believe that extra services will ruin the business, since the tattoo parlor is a cult territory focused on inking beautiful images on the body. But whether it will be beneficial to open additional areas of activity, everyone decides on an individual basis. Here the opinion of professionals is not a dogma.

Room selection

How much does it cost to open a tattoo parlor? There are several options here:

• Work from home privately, without a license. This will require 60,000 rubles for the purchase of a set of professional equipment. Those who do not know how to draw will need a flesh-set, its cost starts from 30,000 rubles.
• Open a small office. Here the size of the required investment will increase to 300,000 rubles. In addition to equipment for tattooing, you will need to purchase furniture, perhaps redecorating as well as paying rent.
• A full-fledged tattoo parlor for 3 workplaces with an area of ​​100m2. To open such a business, you will need 3,200,000 rubles or $50,000. The price includes a major overhaul of the premises, the purchase of equipment, furniture and Supplies. This is a cost calculation for organizing a business in major cities with a population of over 1,000,000 people.

The best places for tattoo parlors are the premises where dental offices used to be. They meet sanitary and hygiene requirements, which allows you to save on repairs and re-equipment, open a business in a short time.

Paperwork, business requirements

The regulatory framework in the case of a tattoo parlor is not unambiguous. There is no special OKVED code for registering such a business; it is equivalent to treatment rooms and laboratories. Accordingly, the salon can be registered under the code

• 90 – “Medical and other services”.

Employees must have relevant documents - sanitary books, which confirm the absence of venereal, infectious diseases including tuberculosis. This implies passing tests to a bacteriological laboratory and undergoing an examination by doctors, based on the results of which the therapist makes a general conclusion with a mark in the book. This procedure must be carried out at least once a year.

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At the same time, the owner and employees of the tattoo parlor do not need to have a medical education, other licenses, permits. It is enough to have a document confirming the completion of training in the profile direction (tattooing courses) lasting at least 144 hours.

Tattoo parlors and salons are often subject to inspections by the SES. What is needed so that the opening is not overshadowed by regulations, and possibly closing the business? Compliance with GOST 55700 standards will help to avoid comments and fines.

Business payback

Opening a tattoo parlor is worth it because of high level profitability - 30%. On average, each client leaves $ 100 with the master. This is the cost of drawing a pattern, the area of ​​​​which is equal to the area of ​​\u200b\u200bthe front surface of a pack of cigarettes (official measurement). The profit of the promoted salon is 3,000–10,000 dollars. This indicator is influenced by seasons - in spring and summer, the client is more than in winter and autumn. Therefore, it is better to open a business in anticipation of the seasonal demand for tattoos.

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So we looked at how to open a tattoo parlor from scratch and how much it costs in 2019. We hope the information provided was useful to you!

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