Open a billiard room business plan. Monthly food and alcohol spending

* Calculations use average data for Russia

The cost of the project is 4,477,00 rubles. Of these, investments in real estate - 1,700,000 rubles, in the purchase of equipment - 2,277,000 rubles, in intangible assets - 100,000 rubles, in working capital - 400,000 rubles.

1.Project summary

Objective of the project– opening of a billiard room in Saratov. The essence of the project is to organize an affordable format establishment that meets the demand of the population for active recreation and entertainment. The target audience of the institution is city residents aged 18 to 65, mostly men and young people living in the Oktyabrsky district of the city and in neighboring areas. The billiard room is a club with an area of ​​300 sq. meters, which has 7 game tables for Russian billiards, 2 pool tables, a snooker table, an air hockey table and 2 tables for kicker (table football), as well as a small bar.

Financial calculations were made for a five-year period, taking into account the achievement of billiard room occupancy rates of 50% - within two years of operation, 60-80% - in the third or fifth year of operation, seasonal demand, tax deductions. The calculations also take into account the performance of the mini-bar, the average check of which is 450 rubles. from the client.

The main services of the billiard room are:

1. Hourly rental of tables for Russian billiards and related accessories (balls, cues, chalk);

3. Table football game;

4. Air hockey game;

5. Mini-bar service.

The term of the preparatory stage will be 4 months. The cost of the project is 4,477,00 rubles. Of these, investments in real estate - 1,700,000 rubles, in the purchase of equipment - 2,277,000 rubles, in intangible assets - 100,000 rubles, in working capital - 400,000 rubles. The payback period from the start of sales is 19 months. To implement the project, it will be necessary to attract 1,977,000 borrowed money. Loan term is 36 months. Interest rate- 18% per annum. Deferred payment of the first installment - 3 months. Annuity payment on the loan - 98,432 rubles.

*in the 3rd year of operation

2. Description of the industry and company

In Russia, billiards first appeared at the beginning of the 17th century during the time of Peter I. Until the 19th century, billiards was considered a game of kings and their nobles, but in the 19th century it noticeably “democratized”. They began to drive the ball in inns, hotels and taverns. In our country, billiards was destined to be reborn from borrowing the West into its own invention - Russian billiards, which requires a subtle and unhurried game, a well-balanced strike. One of the most popular games was the "Russian Pyramid", which appeared in the 80s of the XIX century. Later, in postwar period, the more dynamic "American" has become popular in our country. Billiards has gained great popularity as a sport, many athletes have appeared representing Russia at the international level. Gradually, with the growth of the well-being of the population, the image of billiards as a game for elites and athletes began to change. Billiards began to attract many lovers of outdoor activities and entertainment, becoming a permanent attribute of shopping and entertainment centers and complexes. Many clubs of various formats of billiard clubs (indoor club, family club, billiard room at a restaurant, fitness club, etc.) have opened throughout the country. Also, the billiard table is still practically obligatory element baths and saunas, hotels and hotels.

The volume of the billiard room market is difficult to accurately assess due to the relative closeness of the industry and the vagueness of the very concept of "billiard room", which can be understood as any public institution with 1-2 tables, for example, a cafe or a bar, and a room in a shopping and entertainment complex for 50 or more tables. According to the type of premises occupied, billiard rooms are conditionally divided into small rooms with 6-20 tables, billiard rooms in the shopping center and shopping center for 15-50 tables, as well as billiard rooms in hotels and holiday homes for 1-5 tables. If we talk about the division according to the conceptual purpose, then commercial, sports and elite establishments are usually distinguished. The purpose of a commercial institution is to make a profit, therefore it is focused on the mass consumer and, in addition to renting billiard tables, can offer additional services. Billiards in such institutions can be taken as the basis of the concept, or be part of it (for example, at a nightclub). Sports clubs differ from commercial ones in their audience. Such institutions are visited by athletes and fans of the game itself, sports tournaments are held. To increase profitability, sports clubs often combine their activities with commercial ones. Elite billiard rooms are characterized by exclusivity of services, often unparalleled in the market, and are the most expensive.

The goal of the project is the opening of a commercial billiards club focused on the mass client in Saratov. The essence of the project is to organize an affordable format establishment that meets the demand of the population for active recreation and entertainment. The target audience of the institution are residents of Saratov aged 18 to 65 years old, mostly men (about 65% of customers), living in the Oktyabrsky district of the city and in neighboring areas. The billiard room is a 300 sq. meters, on which the play area is located, a mini-bar. The game zone includes 7 game tables for Russian billiards, 2 tables for American pool, a snooker table, an air hockey table, a table football table. The main services of the billiard room are:

1. Hourly rental of tables for Russian billiards and related accessories (cues, chalk, balls);

2. Hourly rental of pool tables;

3. Table football game;

4. Air hockey game;

5.Services of a mini-cafe.

The billiard room is located in the Oktyabrsky district of Saratov, in the city center. The population of the district is 124 thousand inhabitants. This location has good transport accessibility, located 250 meters from the stop public transport. There is a car park next to the facility. Billiard room hours: daily from 12.00 to 03.00.

The staff of the billiard room includes 8 employees. The work of the billiard room and mini-bar is provided by: the chief administrator, 2 room service operators, 2 cooks, 2 waiters, a cleaner. All other functions, including security and accounting, are outsourced to specialized firms.

Form of ownership of the billiard club - LLC. Taxation system - USN (simplified). The object of taxation is income (6%).

3.Description of services

Billiards club services are based on hourly rent of billiard tables. As competitive advantage billiard club provides an opportunity to play Russian billiards and American pool. There are also tables for playing snooker, air hockey, football. Prices for the game are set at day and evening rates. The price list for the services of the club is presented in Table. one.

Table 1. List of services

	Name	Description		Cost, rub.
	Russian billiards, daily rate		Hourly table rental for Russian billiards + balls, chalk, cue. Table 12 feet, for 4-6 people, from 12.00 to 18.00
	Russian billiards, evening rate		Hourly table rental for Russian billiards + balls, chalk, cue. Table 12 feet, for 4-6 people, from 18.00 to 03.00
	Pool, daily rate		Hourly table rental for American pool + balls, chalk, cue. Table 9 feet, for 4-6 people, from 12.00 to 18.00
	Pool evening rate		Hourly table rental for American pool + balls, chalk, cue. Table 9 feet, for 4-6 people, from 18.00 to 03.00
	Snooker daily rate		Hourly rental of a snooker table + balls, chalk, cue. Table 10 feet, for 4-6 people, from 12.00 to 18.00
	Snooker, evening fare		Hourly rental of a snooker table + balls, chalk, cue. Table 10 feet, for 4-6 people, from 18.00 to 03.00
	Table air hockey game		Table air hockey game for two, 30 minutes
	Table football game (kicker)		Table football game (kicker) for two, 30 minutes

To register an activity, you will need to register with the local tax authority. Activity code according to OKPD 2 - 93.29 Other entertainment and recreation services. Due to the fact that the establishment will also have a mini-bar with a kitchen, as additional species activities, code 56.10 is indicated - restaurant services and food delivery services. The main emphasis in the restaurant's menu is made on hot meat dishes and beer snacks.

Table 2. Mini-cafe menu

	Name	Description		Cost, rub.
Hot dishes
	Pork skewers
	Pork skewers with vegetables
	Pork on the bone
	Chicken fillet with sauce
	Chicken wings (grilled)
	meatballs
	Siberian dumplings
Salads
	Greek		Cheese, tomatoes, cucumbers, Bulgarian. Pepper, olives, greens, 150 g.
	Crab		(Crab sticks, egg, corn, onion, mayonnaise, 150 g.
			Tomatoes, cucumbers, mayonnaise/butter, herbs, 150 g.
			Squid, egg, cucumber, onion, mayonnaise, herbs, 150 g.
			Salmon, cheese, marin. cucumbers, olives, egg, mayonnaise, 150 g.
Garnish
	Mashed potatoes
	French fries
	Rustic potatoes
Sauces
	barbecue
	garlic
Snacks
	Sausage cutting
	Shrimps
	Crackers
	squids
	Cheese Sliced
	Herring with onions and herbs
	pistachios
The drinks
	Dark beer
	Light beer
	Ginger beer
	intoxicated mead
	Black tea
	Green tea
	Juices in assortment

4.Sales and marketing

The main target audience of the billiard club are residents of the Oktyabrsky district of Saratov and neighboring districts aged 18 to 65 years. Most of the clients, namely 65% ​​are men. Basically, companies of 3-4 people come to billiards.

Among the main requirements that customers make to modern billiard rooms are good quality coatings and big size tables, good quality cue and balls. Also important is the atmosphere of the institution. Every company wants to feel comfortable during the game. In particular, the billiard room must have seating areas with sofas or armchairs. If there is a mini-cafe or bar in the establishment, then the corresponding requirements are imposed on the kitchen: the food must be fresh, tasty, and it must be served quickly. At the same time, it should be noted that even if all of the above requirements are met, the institution can develop a negative reputation if it does not pay due attention to the level of service. The billiard room employees are required to have such qualities as communication skills and courtesy, professionalism, the ability to be patient, since they often have to work until the morning.

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Today, medium and large cities with a population of 200-300 thousand people are considered the most promising for opening a billiard room. Residents of large cities increasingly prefer passive types active recreation, which includes billiards.

In the city of Saratov, there are about 75 places where you can find billiard tables. Most of this number (more than 40 units) are Finnish saunas and Russian baths. In 10 more cases, billiards is an entertainment component of hotels. In 5 cases, billiards are located in entertainment complexes, which, in addition to billiards, include bowling, a dance floor, etc., in 2 cases - in recreational complexes, and finally, about 15 units are billiard clubs, which can be regarded as direct competitors. It should be noted that most billiard clubs combine billiards with restaurant and bar services. These can be both small snack bars and establishments with their own cuisine and a wide menu. Often in the billiards of the city you can see additional entertainment: backgammon, table football, air hockey, broadcasts of sports matches. Prices for an hour of playing Russian billiards in Saratov vary from 120 to 450 rubles, in the American pool from 120 to 350 rubles. Prices in one institution may vary depending on the time of visit. Lower rates apply during the daytime, in the evening the cost of renting tables, as a rule, increases. There are also elite VIP-rooms, the hour of which can be rented up to 1500 rubles. at one o'clock.

According to the study, it was found that the majority of visitors to billiard rooms in Saratov prefer tables with a large playing field of 10-12 feet for playing the Russian pyramid and 8-9 feet for playing pool. There is also a trend towards an increase in interest in non-traditional types of billiards, such as snooker.

In connection with the identified trends, it was decided to choose the “billiard room + mini-cafe” scheme as a concept with a wide range of services provided (Russian billiards, pool, snooker, air hockey, kicker). When choosing the positioning of the institution, the results of research conducted by the Department of Sociology were also taken into account. Financial University under the Government of the Russian Federation, according to which Saratov is one of the poorest Russian cities among large and medium-sized cities. Based on this, prices for services available to the average city dweller are set. So, the cost of an hour of playing Russian billiards at the daily rate is 190 rubles, at the evening rate - 290 rubles, the cost of playing pool - 140 and 240 rubles, respectively, etc. (Table 1). Tables are booked by prior reservation or directly in the billiard room, subject to availability.

The following methods are used as the main ways to attract customers:

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At the start of the work, an opening action is planned with the involvement of professional athletes, a drawing of prizes and gift certificates. The budget of the action is 100 thousand rubles.

5.Production plan

Geographically, the enterprise is located in the Oktyabrsky district of Saratov with a population of 124 thousand inhabitants. The billiard room is located on one of the busiest streets in the city center, on the first line of houses, on the ground floor of a multi-storey building with a separate entrance. This location has good transport accessibility, located 250 meters from a public transport stop. There is a car park next to the facility. Billiard room hours: daily from 12.00 to 03.00.

The area of ​​the club, taking into account the bar and the reception area, the gaming area and the bathroom, is 300 sq. meters. The room includes 2 gaming halls of 150 and 120 sq. meters. The total size of the playing area, including the seating area and tables, is 270 square meters. meters. The size of the gaming area allows you to place 10 billiard tables, 7 of which are designed for Russian billiards (size - 12 feet) and 2 for American pool (9 feet) and 1 snooker table (10 feet). When placing tables, space requirements were taken into account for the convenience of customers of adjacent tables.

The room for the billiard room is leased for a period of 5 years with the possibility of prolonging the contract. Investments in repair, re-equipment of the building and facade work will amount to 2,500,000 rubles. To equip a billiard room and a mini-cafe, you will need 2,277,000 rubles. Equipment costs are detailed in Table. 3.

Table 3 Equipment Costs

	Name	price, rub.	Quantity, pcs.	Cost, rub.
	Billiard table for Russian billiards - 12 feet
	Pool Table - 9ft
	Snooker table
	air hockey
	Table football (kicker)
	Wall-mounted kievnitsa with a shelf for balls
	LCD TV
	bar counter
	Lighting equipment (lamps for 6 shades)
	Lighting equipment (lamps for 3 shades)
	Audio system
	Signaling
	Set for playing billiards (cues, balls, crayons, triangles)
	Floor hanger
	Shelf-cupboard for drying dishes
	Set of crockery and cutlery
	Plumbing
	Ventilation for a cafe with an exhaust hood
	Fridge
	Decor elements
	Hand dryer
	A computer
			up to 10% of the total amount

To operate the billiard room will need 8 employees. This is the main administrator of the establishment, two game room service operators, 4 employees of the mini-cafe, support staff (cleaner). The wage fund, see Table. 4. The club is managed by an administrator who is responsible for the work of the staff, leads economic activity enterprises, orders consumables. Operators of the gaming hall and waiters are directly involved in servicing the players. The operator of the gaming hall keeps order, advises clients on emerging issues, settles conflict situations, keeps the company playing if they wish. Waiters take orders from customers for cafe products. They carry the ordered snacks and drinks, monitor the cleanliness on the tables. As a basic requirement for service personnel include: sociability, sociability, the ability to work with people, responsiveness, patience. Also welcome is the ability to play billiards at a good and high level, experience in billiards, nightclubs, catering establishments. During holidays and seasonal decline in sales, as well as a drop in customer flow, it is possible to attract employees, including those without work experience. The security and accounting department of the institution was outsourced.

Table 4. Staffing and payroll

The costs of the main period of the billiard room include: rent - 200 thousand rubles; Payroll (with deductions) - 201,500 rubles; accounting - 15 thousand rubles, advertising - 30 thousand rubles; annuity payment on the loan (within 36 months) - 98.432 rubles; payment utilities and electricity - 20 thousand rubles; depreciation deductions (at the rate of 20% per year for 5 years) - 35,750 rubles; telephony and Internet - 5 thousand rubles.

The main variable expenses include the purchase of goods for a mini-cafe, the average markup in which will be 45%, and the average bill for 1 client is 446 rubles, or 1,784 rubles for a company of 4 people. However, not all customers use the services of a mini-cafe. If we assume that every third table will place an order for the amount of the average check, then the amount of revenue per day at maximum load will be 2,440,820 rubles. per month With such indicators, the volume of monthly purchases will be 1,683,324 rubles.

6. Organizational plan

The project launch period will be 4 months. At the first stage (1 month), the procedures for registering an enterprise, concluding a loan agreement, and a lease agreement will be carried out. At the second stage, the premises are repaired, the equipment is purchased and installed (2 months). Next - the search and selection of personnel, preparation for the opening and the launch advertising campaign (1 month). Management functions are assigned to the chief administrator. Production functions - customer service of the gaming room and mini-cafe - for operators of the gaming room and cafe employees. The start of work is scheduled for September 2016.

7. Financial plan

The cost of the project, including investment in real estate, equipment, launch promotion and working capital, will amount to 4,477,000 rubles. The financial indicators of the project - revenue, cash flow, net profit, are given in Appendix 1. Calculations were made for a five-year period, taking into account the achievement of billiard room utilization rates of 50% - within two years of operation, 60-80% - in three to five years of operation, seasonality of demand, tax deductions. The calculations also take into account the performance of a mini-cafe, the average bill of which is 1,784 rubles. from 1 table. Behind maximum load mini-cafes are calculated on the average check from every third table.

8. Evaluation of the effectiveness of the project

The payback period of the billiard room from the beginning of work with the given loading parameters will be 19 months. The discounted payback period is 22 months. Project performance indicators can be seen in Table. five

Table 5. Project performance indicators

*in the 3rd year of operation

9.Risks and warranties

The description of the main risks of the billiard room project is given in Table. 6

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

	Risk	Probability of occurrence	The severity of the consequences	Prevention measures
	Competition pressure			The concept of affordable prices, the use of new marketing tools to attract customers and increase loyalty
	Decline in purchasing power due to the deterioration of the situation in the country			Cost optimization, use of loyalty programs, revision of pricing policy
	Failure of the main equipment			Purchase of equipment from a reliable supplier, product warranty, compliance with operating standards, the introduction of penalties for property damage
	emergency, burglary, robbery			Use of burglar/fire alarms, use of private security company services

10.Applications

ATTACHMENT 1

Main financial indicators project in a five-year perspective

Billiards today is a very popular game. Billiard sports are developing at a fairly rapid pace, and there are more and more fans of this game. Playing billiards is fashionable, and maintaining your own billiard club is not only fashionable, but also profitable.

Most often, billiard clubs are opened by those who themselves are passionate about this game. Such people can better feel all the nuances that this business has, and know what billiard lovers need. However, if you are still far from this game, but still want to make a business on it, then you also have every chance of success. The main thing is to soberly assess the prospects and work out all the stages of organizing a business.

When you start to compose own business plan do without already finished example pretty hard. Especially if you are writing a business plan for the first time. Therefore, we suggest that you download and carefully read the following billiard club business plan templates. This will help you quickly present the future "picture" of your own business.

Download billiard club business plan This business plan contains fairly brief but understandable information on all the main sections of the business plan: summary, description of services, marketing, investments, organization, finances, risks.
Download billiard club business plan This business plan is more detailed than the previous one, most of the information is presented in the form of diagrams, tables and charts. Detailed calculations are also available.

How to open a billiard club

So, you have an idea to open your own billiards club. What is important to foresee and organize so that the business does not fail?

Concept

If you went to billiard clubs, then you probably know that they come in several different directions. To summarize, the opening of a billiard club can be carried out in terms of such concepts as consumer, sports and elite. We named the first concept as such because it is aimed at the widest range of consumers. There are many such billiard clubs. Their visitors are people with different incomes and social status, but the main goal of all of them is entertainment and leisure time playing billiards. In such establishments, often the main profit comes not from the game of billiards itself, but also from the sale of drinks in the bar and other entertainment services.

The sports concept assumes that professional billiard players and those who aspire to this will visit your institution. From the point of view of financial investments, sports billiard clubs will cost the entrepreneur more than consumer clubs. There must be only professional equipment of the highest quality and the organization of the game must be in accordance with all the rules. Tournaments and competitions are often held in sports-type billiard clubs, which serves as an excellent marketing ploy and attracts customers even more.

And finally, elite clubs. Their visitors are high-income people who need a luxurious environment and the highest quality of service. Of course, the prices in such establishments are an order of magnitude higher than in others. Clients of elite billiard rooms come there not only for the purpose of the game itself. They also want to emphasize their status, so absolutely everything in such establishments must correspond to a high level.

room

As the practice of numerous billiard clubs shows, these establishments are in demand both in the central parts of cities and on the outskirts. It is only necessary to understand whether people will go specifically to your institution (to study the demand for this service in a particular area, to study the presence of competitors). It will be a big advantage if there is a convenient transport interchange near the club. If in the case of elite clubs this is not so important (since their visitors will arrive in private cars), then for customers of consumer and sports clubs this will be a big plus.

A billiard club for 8-10 tables will require an area of ​​approximately 400 square meters. Be sure to keep in mind that there should be enough free space between the tables to ensure the comfort of customers during the game.

Consider giving visitors the opportunity to play in a private room (respectively, this will require additional space) or in a common room.

Equipment

It must be said right away that it is impossible to save on equipment. If you are tight on finances, then it is better to save on something else, but not on billiard equipment (tables, cues, etc.). Or even postpone the opening of a business until better “financial” times.

People who are fond of billiards and often play it will immediately feel low-quality equipment and, most likely, will not come to your establishment again. Good a pool table should be heavy and rigid in its construction. In this regard, experts recommend using billiards with a metal frame, which are more reliable and durable than conventional wooden ones.

The cloth on the tables should be dense, and correspond to certain types of billiard games. When choosing a supplier of equipment, give preference to well-known companies. There are a lot of suppliers now, and choosing the first one that comes across, you run the risk of purchasing low-quality goods.

Balls and cues also choose carefully. Often in billiard clubs there are cues from different manufacturers and different price categories, so that the client can choose the one that will be more convenient for him to use. Avid players are well versed in billiard equipment, and cues in particular, and some of them prefer cues handmade instead of the usual one-piece.

It is also necessary to equip the billiard room with a time tracking system. These can be traditional balltimers or more modern systems accounting, which are special special lighting above each table, showing the time of the game.

Bar organization

Selling drinks in a bar is a very important moment in organizing a billiard club. If we are talking about clubs designed for the general consumer, the income from the bar sometimes even exceeds the income from the game itself. And some visitors even come to billiard clubs just to drink and watch other people play.

Be sure to include beer in the bar assortment (as practice shows, it is most popular in billiard rooms), and do not forget about strong drinks. If you open an elite billiard club, then alcoholic drinks in the bar should be appropriate.

Staff

The billiard club will require the following employees: director (maybe the owner of the club), administrators, bartenders, waiters, security guards, cleaning lady and markers.

Markers- these are people who perfectly master the rules of various billiard games, are aware of all the subtleties and nuances. The responsibilities of the marker include monitoring the progress of the game, they are also responsible for the safety billiard equipment and caring for him between games. There is an opinion that a good professional marker is a kind of psychologist who, while playing with a client, should understand what the client expects from him - a fierce struggle, failure, or just a casual pastime while playing.

Billiard club - enough interesting project to start your own business. The average return on investment in this type of activity is on the border of 8-9 months, which is a very good indicator. Moreover, the opening of a billiards requires considerable capital investments, about 6 million rubles and more. But before you do this business, it is imperative to draw up a business plan for a billiard room, in which it is important to take into account all the components and calculate how successful your establishment will be under certain circumstances.

Where to begin?

The first thing to start a business with is, of course, a search suitable premises. No matter how strange it may sound, but the opening of a billiard club in the city center will not bring the desired success. There may be several reasons for this, firstly, because the regulars of such establishments have a habit of visiting them nearby. own house, that is, in residential areas. Secondly, as a rule, men come to billiard rooms by car, so they just need parking and the ability to get to the institution, and it is almost impossible to do this in a center with a large traffic flow.

Choosing a club concept

There are three working concepts of billiard clubs on the market:

1. A commercial.

Designed for visitors of the average wallet, amateurs for whom billiards is a pleasant pastime in the company of friends.

1. Sports.

For players - professionals who show a sporting interest in the game, and not just while away their leisure time.

1. Elite club.

This institution positions itself as an entertainment institution for people with incomes above average, who often claim not for the game of billiards itself, but for VIP service and the provision of exclusive and expensive services of various profiles.

Depending on the chosen concept of activity, it will be possible to determine how much capital investment in the business will be needed and what expenses will be a priority. So, for example, when opening a sports billiard hall, it will be necessary to purchase expensive professional equipment, but money will not be required to equip the kitchen and bar. While a billiards club with a commercial bias does not need expensive tables, but here it is imperative to pay Special attention drinks and food. The most expensive service is, of course, an elite club.

Choice of premises for the club

The main requirement for the premises is the area, it must be at least 550 square meters. m., taking into account that one billiard table needs 30-40 sq. m., and there must be at least 15 tables, otherwise the business will have no prospects. In addition, it is necessary to take into account a place for a kitchen, a bar, a recreation area for visitors, office space.

As a rule, billiard rooms are organized in basements where there is enough space.

The cost of renting 1 sq. m. will be at least 1 thousand rubles, which means that this item of expenditure will be 550 thousand rubles a month.

Accommodation and layout

The layout of the establishment also depends on the concept of the establishment. So for commercial billiard rooms, you can place all the tables in one rectangular room, and here in a separate corner put a bar and tables for visitors. In this way, it will be possible to recreate a unique environment where customers can enjoy the game as a show during a feast.

If the entrepreneur has decided to open an elite club, then in this case it is best to break total area into several individual booths, each of which will have a separate billiard table and a place for a company of visitors to relax.

Important. The modern concept of billiard clubs also provides for such an option when a commercial establishment may have several VIP rooms, designed for visiting high-income visitors by individual companies.

Games in the billiard room

For entrepreneurs who are not familiar with the specifics of this type of business, before opening it, it is imperative to familiarize yourself with different options billiard games that require and different equipment. The most common types are the Russian pyramid and the pool. But also recently, more and more often in billiard rooms you can find tables for playing snooker and carom. At the same time, men prefer to play in the Russian pyramid, women in the pool, and young people in both.

Tournaments and competitions in Russian billiards are held mainly at the level of Russia and Europe. But in America they play American billiards, which is practically not represented in our country.

Equipment selection

If the billiard club is intended for professional players, then you should not save on high-quality equipment. In this case, it is better to buy tables only from trusted suppliers who give a quality guarantee for the goods. But when buying equipment for a commercial establishment, you should also not choose consumer goods. It is important to understand that good equipment will reliably serve for more than a dozen years, in which case it can always be resold at a bargain price, practically without losing anything.

Playing billiards should bring pleasure to visitors, that's what people pay for by visiting such establishments. If the tables rattle, loosen, this will spoil the overall impression of the institution and its reputation will be ruined forever.

The cost of one high-quality billiard table will cost an entrepreneur from 80 to 400 thousand rubles. The average amount for the purchase of equipment: 3 million rubles.

It is necessary to buy balls, stickers, cues and cues for the tables.

Another important point is the control of the number of games in the institution. The entrepreneur will not be able to constantly be in the club in order to control how many customers visited the institution, how many games were played. Timers must be set to keep money from games from going into the pockets of hired workers. These devices record all the actions that occur on the tables, turn on when the light is turned on. Most cheap option timer costs 35 thousand rubles, total amount expenses: 525 thousand rubles. Despite the fact that the capital costs are significant, this must be done, otherwise you can lose much more.

Bar organization

No matter how interested the visitors are in the game, but almost half of the income of billiard clubs with commercial concept brings the liquor trade. And first of all beer. Therefore, in the bar of the establishment, at least 4-5 types of draft beer and 5-6 bottled beers must be presented. In addition, the bar must have whiskey, cognac of several names. The mark-up on alcoholic drinks is at a level below the restaurant one. But in elite clubs and alcoholic drinks should be elite, expensive brands of cognac, wine, with an extra charge at the restaurant level.

In commercial establishments, sports bars that are so popular now are very often arranged, when instead of standard tables and chairs, visitors sit at the bar, drink drinks, watch sports programs and watch interesting game to billiards.

In order to control the work of bartenders, so that the sale of alcoholic beverages is not carried out past the cash register (from bottles brought by employees), trusted employees or a third-party security officer must monitor the spill.

billiard room kitchen

For a good profitability of the establishment, special attention should be paid to the kitchen. Good tasty food, firstly, will increase the number of visitors, and, secondly, will significantly increase profitability. You can offer customers both a full menu and specially designed dishes that will be convenient to consume even near billiard table. It can be original sausages, sausages, sandwiches. At the same time, the markup on dishes must necessarily be lower than the restaurant level, if it concerns a commercial billiard room, and with restaurant chic for elite establishments.

What are markers and why are they needed?

The marker is the person who has the following responsibilities:

• follow the game and take an active part in it;
• communicate with visitors by creating comfortable conditions games in the hall;
• make sure that customers do not damage the property of the institution.

Other than that, the markers have to be a bit of a psychologist in order to find mutual language with different categories of people. And also keep an eye on expensive equipment in between games.

billiard club staff

For the full operation of the institution around the clock, you need to register the following staff in the state:

• director;
• accountant;
• managers - 4 people;
• bartenders -8 people;
• waiters - 8 people;
• cooks - 2 people;
• markers - 4 people;
• cleaners -2 people;
• guards - 8 people.

Labor costs per month will be about 1 million rubles.

Finding clients and advertising the establishment

Such establishments do not require special advertising. In order to organize a marketing policy in sports clubs, they try to organize various tournaments and competitions, the passage of which is published in specialized printed publications. To advertise elite establishments, informational brochures are placed in casinos, nightclubs, and restaurants. To attract customers to commercial billiard clubs, it is enough to hang a bright sign.

Since the attendance of billiards establishments is completely different at different times of the day, it is necessary to think over the correct pricing policy. As a standard, three tariff options are applied on the market, the maximum in the evening hours with maximum attendance, and the minimum in the morning from 3 to 10 o'clock. Any price must be set according to the offers on the market, and the current tariffs of competitors.

A business plan for a billiard room is drawn up in order to take into account all important points activities are still in the planning stage. This will help to avoid serious mistakes and mistakes and make entering the market in this area as comfortable as possible and with a payback in the shortest possible time.

In the entertainment market, the billiard business is enough interesting niche However, it is difficult to make money on such a business and reach a stable sufficient profitability. Therefore, in order to achieve good results and good profits in this business You will need to draw up a business plan.

If the entrepreneur is a fan of this wonderful game, then most likely he will succeed. This billiard room business plan will describe in detail all the possible nuances, contain all the calculations and describe the situation on the market in Russia.

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What do you need to open a billiard club?

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The amount of cash investments that will be needed to create your own club

The business plan must include Money, which will be necessary to open your own billiard club with a standard set of additional services (most often a kitchen and a bar), can be approximately 40,000-200,000 dollars.

Those clubs that require a large amount of cash investments most often include elite and clubs for the mass visitor, which have a large number of billiard tables (their number is usually about 15-20). Such clubs are not widespread. Therefore, to open any of them, you will need to make all the necessary economic calculations.

Regarding cheaper projects (the cost of which is about $ 40,000), it is worth noting that their share is small and soon the entrepreneur will be able to find out why.

The cost of one square meter on a turnkey basis will depend on the chosen class of the institution and can range from approximately 400 to 800 dollars.

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Billiard club payback period

The business plan must necessarily include the payback period of the billiard room. It can vary from 2 to 4 years. The term will depend on various factors, but the main one is attendance. Attendance will depend on where the club is planned to be located and how many services it can offer its customers. The quality of such services is also important.

From the opening of a billiard club until it reaches the estimated attendance, on average, no more than 3 months can pass. If the attendance of the club does not reach the calculated value within 3 months, the owners of such a billiard room should definitely reconsider their attitude to business.

However, if you take into account everything that will be outlined below in this business plan, the entrepreneur will succeed and will not have to face such problems.

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Choosing the right room for a billiard club

You need to start by finding a room that is suitable for opening a billiard business. It will be necessary to determine the location and concept of the club. It is important to note that there is no need to be afraid of sleeping areas. This is due to the fact that not only in Moscow and St. Petersburg the center may not be the best place to start your business, but also in the regions. Therefore, there is reason to think about placing a billiard room in some residential area. There may be several reasons for this choice:

• potential visitors to mid-level billiard clubs are often too lazy to go to the city center, therefore, it will be more convenient for them to find a club near him;
• Quite often, it is better for potential customers of elite billiard rooms to drive a longer distance by car, but to drive up to the club itself. It is no secret that the central areas in most cities are heavily overloaded with vehicles, and therefore it is not always possible to organize large and high-quality parking.

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What area of ​​the premises is suitable for opening such a club?

The selected room must meet two main requirements:

1. The area of ​​​​the room should be large enough, about 400-450 square meters. meters for a medium-sized club.
2. If there are columns in the room, they must be located as close as possible to the perimeter of the hall. Otherwise, there is a possibility that they will interfere with the correct placement of billiard tables.

Therefore, from this we can conclude that the ideal room for a billiard room is a wide hall, which has a rectangular shape.

The required area must be calculated based on the fact that most of the space will be occupied by billiard tables, which will require from 30 to 40 square meters. meters per table. The area will depend on the size of the tables themselves and the level of comfort provided to visitors in the immediate process of the game.

In addition, you will need to multiply 30-40 square meters. meters for the number of gaming tables that are planned to be located, it will be necessary to allocate a sufficient amount of space to accommodate the bar counter, tables for potential visitors who want to use the services of the kitchen, as well as chairs and tables that will be located near the billiard tables and are intended for players to relax and their friends.

Do not forget about the space that will be needed to accommodate technological and utility rooms.

Based on the required number of square meters for all of the above premises, it will be possible to find out the total area that will be suitable for opening your own billiard club.

It is worth noting that billiard tables do not need to be licensed. Regarding the requirements that officials impose on the premises, and all the necessary permits that will be needed in order to open a billiard room, it is worth noting that the process is no different from the process of opening a bar, restaurant or cafe.

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Definition of the concept of the opened billiard club

To date, the most popular are 3 main concepts of billiard clubs. It is worth noting that one of them will need to be chosen as the base even before the opening of the club, because each concept dictates the appropriate requirements.

1. Commercial concept. Billiard club, which is intended for the general public various levels(not only billiard players). In such an institution, billiards acts as a means of recreation.
2. Sports concept. A similar billiard club is intended for professional players in this game. Consequently, it will no longer attract those people who consider billiards as a means of recreation, but people who are interested in playing billiards directly.
3. The concept of an elite club. This billiard room is positioned as an institution for wealthy clients. Its peculiarity is the provision of expensive and exclusive services, which often have no analogues in other billiard rooms in the city.

The most expensive of these types will be an elite billiard club. After it, there will be a sports billiard room (requires the purchase of expensive equipment). The cheapest will be the opening of a commercial club. However, there are cases in which a commercial billiard room can be more expensive. sports club. This may be due to the high level of costs for such various additional services as a bar or a kitchen, which must be in a commercial club.

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Suitable layout for creating a billiard club

There is enough a large number of different opinions on this, but the most common approaches are as follows:

1. For opening commercial and sports billiard rooms, the most suitable layout is in which the various functional areas of the billiard room (tables for visitors, a bar, a place where billiard ash will be installed, and so on) must be combined into one hall, in one space. It is believed that a single place can create a specific billiard room atmosphere, where potential visitors will come not only to play billiards, but also to show off in public. At the same time, other visitors not only drink and eat, but also watch the game as if it were a free show.
2. In order to open elite billiard clubs, you will need such a layout in which the arriving company will be able to retire in a separate room, which will have its own billiard table.

It is important to note that today a fairly common option is to create a commercial club that has a separate VIP room.

In order to correctly position billiard tables, it is recommended to use computer programs, which allow you to properly arrange everything you need in the hall. In addition, it is worth knowing that such a service in this moment renders a large number of firms-suppliers of the billiard equipment.

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What games will potential visitors be able to play?

Main games to be offered potential visitors, are the pool and the Russian pyramid. In some clubs you can find tables for carom and very rarely - for snooker. Therefore, we can conclude that the current practice reflects the needs of customers in certain games.

It is important to be aware of the main differences between games like pool and Russian pyramid.

In the Russian pyramid, the size of the pocket is only a few millimeters wider than the diameter of the ball. This makes it extremely difficult for the ball to get into the pocket, respectively, and contributes to the delay of the game for an hour or more. The main conditions for a successful game is not to pocket the maximum number of balls yourself, and not to let your opponent pocket a single ball.

In pool, the pocket is almost twice as wide as the diameter of the ball. Accordingly, the party will be played out much faster. Quite frequent are cases in which a player, having successfully broken the balls at the beginning, begins to drive them one by one, while not allowing his opponent to pocket a single ball. There are other cases in which a player, having made at least one mistake at the end of the game, will have to watch how his opponent pockets all the balls.

Almost all over the world the most popular is American billiards. In Las Vegas, for example, a large number of world championships are held, in which the prize fund can reach $500,000.

In Russia, the situation is as follows: older and middle-aged men prefer to play the Russian pyramid, young people - to the pool and a little Russian billiards, and women mostly to the pool.

The Russian pyramid is also not deprived of the number of competitions and tournaments that are held at the level of Europe, Russia and even the world.

In general, the billiards market is already quite competitive. Only a niche of billiard rooms in entertainment areas shopping centers is still not fully saturated, but it's just a matter of time.

And yet you can still enter this business. True, you will have to invest a lot of money in the purchase of high-quality equipment, because there are many establishments with cheap tables with worn cloth in the cities.

Moscow is largest city Europe, in which this stage development of the country's economy, there are the greatest financial and economic opportunities for profit-making by beginners and already successfully operating businessmen, companies and firms.

The number of people who are becoming financially secure and able to spend a certain amount of money on spending their leisure time outside the home is constantly growing.

All in the daytime more successful working people began to pay their attention to sports, maintaining good physical shape, while visiting tennis courts, swimming pools, GYM's. It can be said that the healthy lifestyle life becomes habitual.

Against the backdrop of an ever-increasing number of people able to pay for their entertainment and the workload of existing places of recreation, it looks extraordinarily attractive to create a place that would combine both sports and entertainment services that can satisfy customers.

Business plan goals

- development and description of ways to create an organization providing sports and entertainment services, determination of its organizational and legal form,

- determination of the proposed position of the organization being created in the market (market niche),

- a description of the services that the organization will provide to customers,

- analysis of the feasibility of creating such an organization in terms of profitability and profitability,

- choosing the best ways to solve the tasks set in the business plan,

- development of specific activities related to the implementation of the business plan.

Real business plan provides for the creation of a company capable of working effectively in an open field of activity for everyone, including competitors. The creation of such a company requires a competent choice of such a market niche where the company could build its long-term strategy. By establishing a promising scheme for establishing business relationships, maintaining an optimal pricing policy, taking care of encouraging and supporting its regular customers, expanding the range of its activities and, thereby, reducing the risks in its activities.

Such a company could be billiard club offering its customers various sports games and pleasant music. The total cost of the project proposed by this Business Plan is $6200. The payback period of the project is 7.2 months.

Description of the company and services

A place that combines the attributes of sports recreation can be a club located in a convenient location, offering the following types of services:

1. Billiards or American pool.
2. Darts.
3. Bar.

To practice all these sports games, the client does not need a special sportswear, and the amount of pleasure received is comparable to real sports.

Customers will be able to use the services of the bar, which will serve a large number of soft drinks and cocktails, as well as a variety of wines and beers from alcoholic beverages. Stronger spirits in the bar will be sold at high prices, which will create demand among customers for light drinks.

A necessary attribute of the club should be "good" music. The client, coming to this club, receives a whole range of services, which are currently offered partially by a few places of rest.

The club must be registered in high level and offer excellent quality services, i.e. deliver a competitive service to the market.

Because the demand for sports entertainment is constant and does not depend much on seasonality, then the issue of occupying a part of the segment of the entertainment market in Moscow by the club is only a matter of creating advantages over other competitors already in this market.

The creation of this kind of club involves the establishment of a limited liability company "Billiard Club", with a minimum authorized capital, amounting to $6200. The founders of this company are:

As potential consumers of the services provided by the club, we can consider the entire population of Moscow aged 18 to 45 years old, who have an income of over $300 per month. Since the proposed range of services is a new type of service in the existing market, we can assume that it will be of interest to almost all groups of the population.

Speaking about competition, it should be noted that it is advisable to classify firms that provide services similar to those of the club as competitors of the club. Detailed analysis competitors in our case is carried out according to the following positions: location, opening hours, quality and style of the interior, quality of music, availability, cost sports games, prices in the bar, the presence of advertising.

Business plan - production plan

Billiards - the club starts working from July 2000. It is planned to serve 600 clients monthly. From September 2000, the number of clients served should increase by 50%, from November - by 70% compared to July 2000.

Business plan - marketing plan

The goals and objectives of the society are:

Creation of a new "niche" in the existing segment of the entertainment market in Moscow.

Payback of capital investments in 1 year,

Receipt of income on invested funds of at least 80% per year.

Creation of new jobs.

The purpose of marketing is to create conditions for the work of the company in which it can successfully perform its tasks.

A set of marketing activities usually includes the following activities:

Study of the consumer of the company's service,

Analysis of the company's market opportunities,

Evaluation of the proposed service and development prospects, analysis of the form of sale of the service,

Evaluation of the pricing methods used by the company, research of measures to promote the service on the market, study of competitors,

Choosing a "niche" (the most favorable market segment).

Many of the questions raised have already been answered before. The market opportunity of a firm is determined by the maximum number of customers whose needs the firm can satisfy in a given period of time. The market opportunity directly depends on the area of ​​​​the premises in which the club will be located, since it is necessary to limit the attendance of the club to the maximum number of people in which a comfortable environment will be maintained. Exact number will be defined in the architectural plan. When calculating, an average figure of 5 people per hour is taken.

When analyzing pricing, consider:

service cost,

Competitive prices for similar or substitute services,

The uniqueness of this service

The price determined by the demand for this service.

When creating the image of a prestigious (fashionable club), it is necessary to maintain prices at a relatively high level, they should not be higher. than competitors. The company's pricing policy should be based on the principle of high quality - high price. In order to maximize the use of the company's capabilities, it is necessary to consider the possibility of introducing discounts, grace periods, etc.

The pricing policy of the firm, therefore, should take into account the following points:

1. Medium gross costs for production (service) per hour. ( fixed costs+ variable costs)

2. Prices:
- billiards - $ 9 per hour;
- darts - from $4.

The pricing policy should be based on the principles of maximizing the utilization of production capacities.

To successfully promote these services in the market, it is necessary to apply sales promotion methods that create additional benefits for our firm before competitors. One of them can be considered:

Discounts for regular customers (or additional services offered free of charge);

Organizing special events.

An important factor in stimulating sales of services is to stimulate the work of the company's staff.

Speaking about the image of the club, it should be noted that advertising is very closely related to the process of establishing the image of the club. When creating advertising and image, it is necessary to focus on the sports and entertainment opportunities of the club. An interesting light board should be installed on the building, informing about the club, which would be clearly visible from adjacent roads. The task of the advertising company is to ensure attendance from the first days of the club's operation.

Business plan - investment plan

As a place for organizing a club, one can consider the first floor of a building in one of the developing districts of Moscow, Mr. Maryino. The premises were leased from the residential complex of the Maryino microdistrict until 2004. The rent is $500 per month.

The location of the club is very good from the following positions:

Convenient access to the club;

Proximity to major highways;

A large number of offices, companies, residential buildings nearby;

Proximity to food sources for the bar. To provide services, we need to make repairs, purchase equipment.

The main means necessary for the organization of work:

1. Buildings and structures:
The proposed premises need to be renovated in accordance with the architectural plan. Repair costs up to $500.

2. Equipment:
A set of equipment for billiards is rented from the company "Bayard" for a period of 3 years with subsequent redemption and offsetting the amount paid. The cost of one set is $1000. rental cost $400 per year for one set;

lighting equipment; cost - $300 for 3 pieces:

equipment for darts: cost - $200 for 2 pieces;

bar equipment: the cost of the kit is $ 1000:

audio, video equipment: cost - $500;

security equipment: cost $200.

Business plan - organizational plan

The General Director manages the work of the club, resolves all financial issues related to permanent job club, and financial and organizational issues relating to the use of part of the profits and directions for the development of the club are resolved jointly with the founders of the company.

The accountant-cashier maintains the accounting of the company, removes the cash register, prepares financial reports together with the chief manager, and pays salaries.

The chief manager acts as the director during his absence. Organizes the work of all employees of the company. Carries out purchases at specified prices in previously determined places of supply.

The employee in the hall is issuing necessary equipment for playing games, control the time of use of gaming equipment.

Bartenders prepare non-alcoholic cocktails and sell all drinks and products that are in the range of the bar. They accept cash from employees in the halls. Submits applications. manager to purchase a certain number of goods from the bar assortment that are running out.

The cleaners clean all the halls of the club, take out dirty dishes and change ashtrays in the gaming halls. Carry out constant cleaning of toilet facilities, submit applications for the necessary accessories for the premises of Ch. manager.

The cloakroom attendant accepts and distributes outerwear for clients.

Security provides access to customers in the club. Resolve issues that arise in case of incorrect behavior of customers and prevent them from entering the club in the future.

The club's working hours are from 12.00 to 24.00 i.e. is 12 hours a day.

All employees who work directly with customers must be neat and tidy. Management staff and accountant come to work every day. High qualification requirements are imposed on Ch. manager, accountant, security. An employee undergoes a probationary period upon hiring.

Business plan - financial plan

This section of the business plan addresses issues financial support activities of the company and the most efficient use of available funds based on an assessment of current financial information and forecasts for the sale of services in subsequent periods and provides answers to the following questions:

How much money is needed to implement the proposed project?

Where can I get the necessary funds and in what form?

When can I expect a return on investment and income?

For successful work in the company, it is advisable to present the results of financial and economic activities in the form of a system of planned reporting documents.

Planned reports are prepared jointly by the accountant and Ch. manager. The final form of the report will be a balance sheet prepared by an accountant, the form of which is approved by law. We will determine the number of staff and wages. All employees are paid a fixed salary. depending on the position held and the percentage of profit (10%).

Salary accruals are made up of deductions in Pension Fund(28%), social fund. insurance (5.4%), medical insurance fund (3.6%). employment fund (1.5%) and account for 38.5% of salary costs.

1) print in the weekly local newspaper 4 times a month. Cost - 290 rubles. ($10) per month. Advertising expenses (July-September) -290 rub. * 3 months = 870 rub. (30$);

2) Signboard cost - 5800 rubles. (200$)

Business plan - sales volume calculation

On average, one client leaves $4.5 in the club.

The number of clients from July to August was 1200 people. (600 people x 2 months = 1200 people);

from September to October - 1800 people (900 people x 2 = 1800 people);

from November to June - 8160 people. (1020 x 8 months = 8160 people).

Total: the total number of clients for the year is 1200+1800+8160=11160 people.
That. the sales volume will be -11160 x 4.5 = $50220 (1456380 rubles) per year.
The amount of depreciation is calculated based on the average rate of depreciation for the full restoration of fixed assets in the amount of 20% of the book value.

Payback period of investments 6200: (10375:12) = 6200:864.58=7.17? 7.2 months.

Payback period of equipment for billiards (3 sets) = (1000х3): (400х3) =3000:1200=2.5 ​​years

Business plan - risk analysis

1. Risk of lack of sales. Its probability is small and sales volumes depend on the correct marketing policy of the company.

2. The risk of losing the premises, in case of non-prolongation of the lease agreement for the premises, which is valid for 4 years, the founders may consider the possibility of buying the premises into ownership at the expense of the profits received.

conclusions

The presented business plan considers the idea of ​​creating such a place of rest, where the residents of Moscow could have a pleasant rest and spend their leisure time. This place is a club that provides sports and entertainment services.

The business plan presented ways to create an organization providing sports and entertainment services. Its organizational and legal form is determined, the proposed position of the organization being created in the market (market niche) is determined, a description of the services that the organization will provide to consumers is presented, the expediency of creating such an organization from the point of view of profitability and profitability is analyzed.