Opening a coworking center: non-standard solutions for business. Office in a quick way: how to make money on coworking

What are coworking offices? What is the economic rationale for the project when organizing co-working? What are the features of carpentry coworking?

My name is Denis Kuderin, I am an expert in economic topics and part-time editor of the HeatherBober magazine. I don't go to work in the office. I work at home, in the summer - in the country or in the park.

Sometimes I do business coworking center entitled Lift. Recently, I like it there more and more - close to home, convenient and inexpensive. If you don't know what is coworking and with what it is eaten, then this article is for you.

I'll tell you why more and more people choose to work specially organized space in the form of coworking and how to organize a highly profitable and promising coworking business.

We sit down comfortably and read to the end - in the final you will find an overview of the best office and production centers in the Russian Federation, plus a description of the main risks in organizing such a business.

Statistics show that approximately 2 million Russians prefer traditional office work remote employment. What is not surprising - freelance helps to distribute the workload the way you want it and save personal resources.

But there are some downsides to doing this as well. It’s hard to force yourself to work when you don’t have to get up at the alarm clock and there is no control over you in the form of superiors. Difficulties arise with the organization of the work process and motivation.

Yes and not everyone has the opportunity work calmly and productively at home, surrounded by constant distractions in the form of a working TV, noisy children, or an overly talkative spouse.

Finding a compromise solution will help coworking– a specially organized workspace for the same freelancers, how are you.

For entrepreneurs, organizing a coworking center is a promising way to earn money. By investing in coworking, you create promising business that will be profitable for decades. becoming more and more popular and actual way work, and therefore, there should be no difficulties with clients in the next 100 years.

- (from the English "co-working" - joint work) - organization of labor in the common space. Coworking is also called the space for work itself - collective office for freelancers.

Coworking is a California invention.

The first collective office was opened in San Francisco by a programmer Brad Newberg in 2005. The place was called The Hat Factory- it was community for people tired of offices. Then similar establishments multiplied all over the world.

The fashion for coworking reached Russia only a few years ago. There is every reason to believe that in major cities In the near future we should expect a real coworking boom. So this is a very promising niche for entrepreneurs who are looking for a fresh, fresh business idea.

The purpose of creating a coworking center is not just to provide everyone in need with a table and a chair for work, but also create a kind community is a community whose members exchange ideas, experiences and spend productive time together.

In co-working spaces, they not only work, but also take a break from righteous labors - of course, without alcohol and other stimulants.

Example

In Novosibirsk, where I live, a few years ago no one even heard of any coworking spaces. Freelancers worked, as usual, at home, in the warm season - in secluded parks and public gardens.

Now there are several coworking spaces in my city at once. "Cloud" in Akademgorodok, Lift– cozy business-class co-working in the business part of the city, Be Happy- creative recreation club, "Secret place", "Like" and more communities different levels and different directions.

Coworking spaces include various "anticafe" And "non-cafe", in which people pay not for food and drinks, but for the time spent in the institution. There are already five of them in my city. I myself have not tried to work in “anti-cafes”, but I know those who do this, and quite successfully.

Coworking center interior

The essence of such institutions is the same - people come there, free from office work, for the purpose of creative work, business and friendly communication, rational organization of the work process.

Man is a social being. Not everyone is a lone ranger. Many of them need to communicate with their own kind. In addition, coworking has a chance find new customers And gain experience colleagues in the shop.

Concerning business case launching such a business, then in each case the calculation will be individual. The more an entrepreneur creative ideas about your coworking space, the higher the expected return.

The centers earn not only on the rental of workplaces, but also on related serviceslearning, catering and leisure.

Who will be interested:

  • programmers;
  • copywriters and commercial writers;
  • designers;
  • marketers;
  • SEO specialists;
  • remote managers;
  • artists;
  • everyone who is not constrained by the framework of office and workshop work.

The target audience, as you can see, is almost limitless. In some cities, there are even carpentry co-working spaces where people come to work not only with their brains, but also with their hands.

2. What are the types of coworking centers - TOP-4 main types

The key part of the word "coworking" - "work" (work). That is, people come here first of all to work, and only then to communicate, drink coffee and exchange ideas. Workspace turns into an ecosystem where everything is subordinated to the main goal - create ideal conditions for productive work.

coworking center should be useful, comfortable, well equipped, clean and spacious. At the same time, expensive design and an abundance of newfangled technology do not guarantee that it will be convenient and easy to work in this place. Creativity is important and creation.

There are several types of coworking centers - let's look at the main ones.

View 1. Centers for industrial and office activities

The most common type of coworking. In such centers representatives different professions – designers, copywriters, programmers, translators. It employs people who are not tied to a particular employer, or employees who work remotely.

In such centers, in addition to the main working space, there are rest rooms, conference rooms, rooms for telephone conversations and personal meetings, cafes.

Aspiring entrepreneurs who do not want to spend money on office rent or do not have the means to do so can run their business here (unless, of course, it is the production of seeds or ice cream).

It happens that large companies they rent places in such centers for specialists hired for one-time projects. This is more profitable than organizing jobs for them at the main office of the company.

Office centers are the easiest to organize. At first, the costs are minimal. Here is what the co-owner of one of the Novosibirsk centers told me: “ At first, we only had tables, chairs, internet and a toilet. Everything else we added in the process».

Payment in such offices is hourly , weekly or monthly . I was in a co-working space where it is cheaper to pay a special 10-day rate, then one working day will cost only 300 rubles.

View 2. Creative coworking centers

Gathering here creative personalities- artists, poets, musicians, writers. These centers focus on to communicate with people of interest, although for those who prefer solitary creativity, there is a comfortable corner here.

View 3. Craft centers

dialing growing popularity type of coworking open handmade workshops . Paradise for those who like to do something with their own hands. Such centers have all the necessary equipment, including specific ones, for example, 3D printers.

If a programmer or a writer always has the choice of going to a co-working space or doing work from home, then not all furniture or clothing designers can work in their workshop. In such situations coworking is the only option do what you love.

And most importantly, here you get advice and guidance from more experienced craftsmen. Sometimes they even arrange master classes or lead full-fledged Training courses.

Directions for do-it-yourself coworking- a great many. These are design, sewing, and carpentry workshops. Some centers organize in parallel online shopping in which they sell finished goods their clients.

Among the most sought-after areas - carpentry and furniture. The clients of carpentry co-working spaces are craftsmen who want to set up their own production, but do not yet have the funds to organize a workshop.

Example of carpentry coworking

Public carpentry workshop "Gift of Labor" in Moscow. 830 sq.m production areas. Daily audience - 43 people (on average). One of the first industrial co-workings in the Russian Federation. There is a carpenter here The educational center and the order department, where those who wish can order furniture, laser engraving, milling, etc. for themselves.

Example craft coworking- carpentry workshop

Additional income for owners, in addition to renting a place and equipment, - sale of consumables and tools, consultations and training, a place for a warehouse of finished products.

View 4. Children's coworking centers

Specific type of coworking- something in between private kindergarten And center for children's creativity. In the West, such establishments are in the order of things; in Russia, this is still a rare, but very promising line of business.

Children's coworking provides kids healthy eating , educational games, communication, while parents are next to their child and are in contact with other moms and dads. In fact, this is an organization of useful and pleasant leisure activities for children and their parents.

The table clearly shows the pros and cons of "communal offices":

Criteria for evaluation"Behind""Against"
1 Workspace organizationEverything you need is always at hand, the centers are equipped with computers, printers, scanners and other modern equipmentSome are annoyed by the classic Office Style, but there are centers with a more informal atmosphere
2 CommunicationThere is always an opportunity to communicate with colleaguesNot all freelancers are ready to contact people
3 ConvenienceIn large cities, you will always find the Center in the immediate vicinity of your home.In cities where there are few coworking centers, it is difficult for some visitors to get to them
4 SecuritySome centers have lockers for storing personal items.You have to be careful - from visitors who have gone headlong into work, clever thieves can easily "steal" valuables

3. How you can make money coworking - 4 main sources of income

If you are a new business owner looking for promising idea, and there is no coworking in your city yet - hurry up. Otherwise, someone will definitely outrun you. Investments here are minimal, payback is relatively fast, and profitability is unlimited.

Practice shows that with the right business organization, investments pay off in about 8-12 months. If you are the owner of the premises, then this period is reduced by 2 times.

That being said, there are several ways to make a profit through coworking. Use all the options, and your earnings will increase proportionally.

Source 1. Renting a workplace by the clients of the center

The classic way to generate income is to rent places for those who want to work. Each center has its own rates and rental rates. On average this 10-20 thousand per person per month if he visits the center daily. One-time visits will cost visitors more. In some coworking spaces, they charge workers up to 500 rubles. at one o'clock .

Source 2. Leasing the center for corporate events

Rent out your center to those who want to spend corporate events– conferences, trainings, business meetings or meetings. This is not the main, but a profitable source of income, especially in large cities, where it is not always easy to find inexpensive premises for corporate events.

Source 3. Educational direction

Properly organized training programs in some centers account for almost half of the revenue.

In the first season of coworking, it is worth organizing inexpensive pilot training courses in different directions to choose the most popular. So you "grope" target audience. After that, you can run full-fledged programs with the appropriate cost.

Source 4. Provision of additional services

Open a small cafe in the coworking space. It is much more convenient for visitors to buy coffee and buns here than to run to the nearest buffet. IN last resort- put on the sale of drinks and snacks.

4. How to open a coworking center - a step-by-step guide for aspiring entrepreneurs

There are hundreds of microcultures and business communities in a large city. Making a place convenient for everyone will not work. That's why decide right away with a potential audience. Based on the contingent, organize everything else.

Act according to an expert scheme, this will reduce costs and save time.

Step 1. We draw up a business plan

Drawing up a competent plan is an obligatory preparatory stage for any business. Such a document will help calculate and optimize the initial costs, determine what steps you need to take to bring your ideas to life.

It will be difficult to keep 1000 and one trifle in your head - use Google docs and special programs for doing business.

The coworking space business plan includes building a team. It is not possible for one person to play the role of administrator, designer, marketer, consultant and commercial director at the same time.

Step 2. Choose a room

Room selection plays a decisive role in the coworking business. For the purpose of an office center, a space in the business part of the city is suitable.

The main requirements for the premises:

  • convenient location near the metro or major transport interchanges;
  • modern renovation;
  • unified style and business atmosphere;
  • a lot of free space;
  • the presence of a bathroom;
  • fast internet.

Some centers have several floors, but not every entrepreneur can afford such a luxury. For beginners, as a rule, there is only one option - renting an inexpensive commercial premises followed by design.

Step 3. We purchase equipment

You will need tables, chairs, armchairs, clothes hangers, office partitions to divide space into zones, computers and other office equipment. Plus some household appliances and necessary little things.

Step 4. Improving the layout

If the condition of the premises is far from ideal, you can not do without the cost of repairs, decoration and design. Work areas need to be separated from the recreation area. If you are going to earn income from education, you will need additional space.

high ceilings And panoramic windows with inspiring views work in a plus. If the room is easy to breathe and there is a feeling of space customers will want to spend as much time here as possible.

Having your own food outlet will increase income, but it will also require additional costs. Newcomers may not be able to immediately set up a cafe in a coworking center, but keep this perspective in mind.

Coworking is regarded as a specific public space where people come to spend their personal time. The purpose of pastime can be different! The potential audience consists of active and creative people who are engaged in the practical implementation of their ideas.

The coworking center provides an opportunity to get a personal workplace, the period of use of which depends on the service package chosen by the user. Among the packages provided, you can choose both one-day (trial version to get acquainted with the service provided), and booking your favorite workplace from one to three months. Thus, the user's "symbolic" payment for the services provided becomes the main income from the functioning of the coworking center.

Workplace rental. Coworking monetization model.

Renting a workplace in any coworking center requires some payment. In some cases, such payment is more or less democratic. It all depends on what the potential user wants to see in their workplace.

Usually, such payment for one month of renting a workplace ranges from 8 to 12 thousand rubles. In some cases, coworking centers provide the opportunity to pay per minute, which varies from 1.5 to 2 rubles. Income from the per-minute use of the workplace brings a significant increase in the first days of the center. You also have to pay for the introduction! In the future, as the experience of predecessors shows, the most popular are monthly subscriptions with a full booking of a workplace.

Thus, if the coworking center accommodates 150 people, then the monthly income will be from 1,200,000 million to 1,800,000 million rubles. The monthly subscription is taken into account. The maximum income was 1,800,000 million rubles. Net monthly income is calculated based on the calculations of rent, utility bills, Internet, goods purchased for the kitchen and salaries to co-owners.

Renting a meeting room also increases the level of monetization of an innovative project. The cost of renting such a hall is about 1500 rubles per hour. If the rental time exceeds 3 hours, then the cost drops by about 150 rubles. Thus, we get another source of income generation for the innovative structure of the coworking center. But even this source of formation passive income has costs for the implementation of the rental process itself, namely: the purchase of water, coffee breaks, etc.

Start of active work.

The first thing to take into account is the creation of a price list with detailed description the services you provide. Also, opposite the name of each of the services, it is necessary to indicate the minimum and maximum limits of the pricing policy of the coworking center.


Second. This stage is to work closely with lawyers, who, in turn, will help to create an application form for the lease of space. It would also be appropriate practical implementation various cultural events or training courses.

Third. No need to insist on a fixed rate for renting a workplace. Flexibility in a new business is a rather useful trait, which, in turn, is hinted at experienced businessmen. It is they who advise adapting this type of business for thematic lectures and training courses.

Fourth. A clear distribution of work areas in relation to the scope of employment of visitors. Thus, you will be able to enable not only the execution of robots quickly and efficiently in the environment relevant conditions, but also allow specialists in the same field to share solutions and various news. This approach can also be regarded as an option for monetizing a new business.

Calculations of income and expenses.

Profitability from the activities of the coworking center.
Renting space is the main income, and as a result, after deducting the above items of expenses, net income. Additional activities, educational courses, leasing of conference rooms allows you to achieve the maximum return on the activity of the carpeting center, and as a result, increase profits.

Based on the above, and what has been said, calculations can be made. The capacity of the considered coworking center is 150 people.

Calculation of income through the purchase of monthly subscriptions for renting a workplace;
150 * 12000 = 1800000 million rubles;
. Calculation of income from renting a conference room (with an approximate intensity of 10 times a month);
4500 * 10 \u003d 45,000 thousand rubles;
. Income from conducting educational courses and lectures (approximately 50,000 thousand rubles per month).
Thus, the income of the coworking center, subject to the intensity of stakeholders and the implementation of activities related to the implementation of additional programs, is 1,895,000 million rubles.

Costs of a coworking center.

Payment for renting a room depends on many factors and may vary depending on the area of ​​​​the area and its geographical location - 400,000 thousand rubles;
. Payment for the Internet and related communications (television) - 5,000 thousand rubles;
. Salary to employees - 120,000 thousand rubles;
. Payment for utilities (electricity, water, etc.) - 15,000 thousand rubles;
. Purchase of essential goods (medicines, etc.), as well as tea, coffee, biscuits, etc. - 30,000 thousand rubles.

Thus, the net profit of the coworking center is 1,433,000 million rubles.

Payback of this business within 8 months. If the target audience in your region is not large enough, then the payback may be delayed for 1 year. IN big cities coworking centers pay off in six months.


The goal of the project is to open a coworking center for the implementation of a range of services in the field of coworking (organization of the work of various specialists in one area, which is a "joint office"). This co-working center positions itself as a unique creative space that brings together people of creative professions and inspires them to work.

The target audience of the coworking center consists of various groups, which include freelancers, start-up entrepreneurs, the self-employed population, as well as people striving for self-development.

For the implementation of the project, a commercial area of ​​160 sq.m is rented in the central part of the city.

Coworking centers are a new phenomenon in the Russian business environment. The first such institution opened in Russia in 2008. To date, there are about 300 coworking centers registered throughout the country, 1/3 of them are located in Moscow. For other large cities, this niche is freer and opens up many prospects.

A coworking center is a relatively long-term investment that will not pay off immediately. The payback period for coworking centers is 1-2 years, which may scare away some entrepreneurs. Another problem is the requirement for a significant amount of upfront costs. This type of business is more suitable for those investors who are focused on the implementation of a long-term project that takes into account the trends of the modern economy. The main advantage of a coworking center as a business area is its focus on economic trends. Every year, the number of specialists working in the remote employment system is increasing. It is expected that in Russia by 2020 the share of specialists working remotely will grow to 20%. Therefore, the opening of coworking centers now will allow us to occupy a free and promising niche, the popularity of which will increase significantly in a couple of years.

The initial investment is 1,020,000 rubles. Investment costs are directed to the renovation of the premises, the purchase of furniture and equipment, advertising and the formation working capital, which will cover the losses of the initial periods. The main part of the required investments falls on the purchase of furniture and equipment -44.1%. Own funds will be used to implement the project.

The financial calculations cover the five-year period of the project's operation. According to calculations, the initial investment will pay off after fifteen months of work. Net profit upon reaching the planned sales volume will be 86,000 rubles / month. The planned sales volume is expected to be achieved in the 4th month of operation.

Table 1. Key performance indicators of the project

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

The development of the economy and entrepreneurship is very dynamic. The changes affect all organizational business processes, which contributes to the expansion of the range of outsourcing and freelancing. Modern business adapts to new requirements and needs of subjects economic relations. Individuals and professional groups are looking for alternative workspace arrangements. Familiar offices, on which significant amounts are spent on rent, are being replaced by so-called co-working centers - a place where you can work, hold business meetings, use Wi-Fi and relax.

IN last years co-working spaces are gaining popularity as there is a trend of specialists moving to remote work. Photographers, designers, IT-specialists, writers, lawyers - representatives of completely different professions come to the conclusion that using co-working centers is much more convenient and cheaper than renting expensive offices in the city center.

The idea of ​​co-working centers appeared in the USA in 2005, but for Russia it is relatively new. The first co-working center in Russia was opened in Chelyabinsk in 2008. To date, about 300 coworking centers have been registered in Russia, of which more than 100 are located in Moscow. However, it is too early to talk about market saturation.

This format has taken root well in many countries, but in Russia it is still at the initial stage of its development and has not acquired such a scale as in some states. The reason for this lies in the specifics of the domestic economy: firstly, remote employment of specialists in Russia does not exceed 5% of total number active economically employed population (for comparison, in the US, 45% of employees work remotely or have such an opportunity); secondly, tenants are reluctant to rent out space intended for co-working centers, as they consider this business to be rather unstable. Despite this, positive business trends allow us to talk about coworking centers as a promising direction, because:

- the percentage of remote employment in Russia is growing every year. According to J'son & Partners Consulting, by 2020 the share of remote employees in Russia will grow to 20%, which will save employers more than 1 trillion rubles.

- large Russian companies are already showing a trend of transition to remote work. For example, VimpelCom plans to close 70% of its offices by the end of 2018 and transfer employees to remote work. Small and medium enterprises also support this trend. According to a survey conducted by Bitrix 24, 27% of companies plan to transfer more than half of their staff to remote work.

- 67% of applicants show a desire to work remotely. And the number of vacancies offering such work is about 35% of the total share of ads.

— the desire of small and medium-sized businesses to save on renting office space during the crisis.

In Rostov-on-Don, there are currently 5 sites that provide coworking center services. For a large city with a population of more than 1 million people, this is not enough, so the creation of a convenient workspace in the format of a co-working center is seen as a promising direction.

Thus, we can talk about the investment attractiveness of this business. The opening of a coworking center will allow taking into account the trends of the modern economy and entrepreneurship and occupying a free niche in anticipation of the development of this direction.

3. DESCRIPTION OF GOODS AND SERVICES

The term "coworking" can be translated literally as "working together". Therefore, coworking is a form of self-organization, a community of people united in one space to do some work. At their core, co-working spaces are “communal offices” and provide spaces for work, business meetings and various events. In such a space, you can rent a permanent workplace or periodically visit the institution as needed. It is this variability that determines the main advantage of coworking centers. In addition, coworking centers are very convenient, as they are equipped with everything necessary for organizing comfortable work. Here you can rent a whole workplace with a table, a personal locker for things, use free wi-fi, drink coffee. Co-working centers are especially popular among intellectual workers and representatives of creative professions. In the space of a coworking center, you can meet entrepreneurs, freelancers, small companies that do not find it profitable to rent a separate office, and creative teams that have come together to develop one common project.

At its core, coworking centers are similar to anti-cafes, with the only difference being that anti-cafes are designed for relaxation, and co-working centers are for work. However, the principle is the same: the visitor is provided with a universal space for use with payment for the time spent in it.

Coworking centers have the following advantages:

- Savings on renting a room;

- variability of use: in the center you can rent one workplace for a certain period, or periodically visit the center, using the free space;

– the centers are suitable both for organizing individual work and for holding various meetings, seminars, video conferences and other events. To this end, the centers various zones;

— the business environment contributes to the increase of labor productivity;

— coworking centers can become a platform for useful business acquaintances;

— the centers are equipped with everything necessary for work: office equipment, Wi-Fi, etc.

However, the following disadvantages of coworking centers should be considered:

- the open layout of the "communal office" is not suitable for people who are used to working in silence and solitude;

- Not every specialist is ready to pay the daily rent of the workplace.

Thus, when opening a coworking center, it is necessary to clearly understand which categories of specialists will be interested in this offer.

The coworking center project involves making a profit from the rental of workplaces by various specialists. In addition to the main source of income, coworking centers also earn money by renting conference rooms and training rooms, conducting training courses, master classes, and so on.

In accordance with the list of services offered by the coworking center, the organization of the space itself, the required area, and tariffication are determined. Some co-working centers are created with a specific theme - for example, it can be a space that brings together creative people, industry employees or aspiring entrepreneurs. Such thematic co-working centers allow bringing together specialists from the same field of activity, which is regarded by visitors as an additional advantage. It is much easier to manage such thematic co-working centers, since there is a clear understanding of target audience and the demands it makes.

IN this project it is planned to create a co-working center, which is a creative space. The center positions itself as a place where creative professionals can interact with each other or get inspiration for work. This concept involves the creation of three functional areas: isolated workplaces that allow you to work in solitude and silence; common room where negotiations will be held, meetings will be held; as well as a separate hall for seminars, trainings and so on. Various trainings, creative evenings, exhibitions will be held on the basis of the coworking center creative works etc. Thus, the mission of this coworking center is to create a creative space aimed at developing the creative potential of its visitors.

In connection with a certain concept, an approximate list of coworking center services has been established:

– permanent or one-time rent of a workplace (the cost includes the use of office equipment, free Internet, use of a coffee machine and a cooler);

– rent of a hall for seminars (the cost includes the use of equipment for presentations);

– rent of a hall for exhibitions, concerts, creative evenings, etc.;

– organization of free seminars, workshops or themed evenings by the center itself. This service is aimed at attracting visitors.

It is important to understand that in order to effectively run a coworking center business, it is necessary to create an active community on its basis, which constantly participates in various events and organizes them itself.

4. SALES AND MARKETING

The target audience of coworking can be divided into three large groups:

— freelancers form the basis of users of the services of the coworking center. These include IT-specialists, copywriters, translators, copywriters, designers and other professionals working remotely. Mostly this group includes representatives of intellectual labor;

- start-up entrepreneurs - some of them do not need a permanent office, and the other part does not have the opportunity to rent an expensive office on a permanent basis;

- self-employed population - usually this group includes representatives of creative professions (photographers, writers, coaches, etc.).

You can also single out people who strive for self-development and attend various events in coworking centers.

Thus, the audience of coworking centers is quite diverse and numerous.

Due to the fact that the format of co-working centers is quite specific, a certain set of advertising methods should be used to promote them. Coworking centers need advertising, since the very concept of workspaces is relatively new for Russia, and marketers are faced with the primary task of telling potential consumers about all the advantages of coworking centers.

The following advertising methods are suitable for promoting coworking centers:

- promotion on the Internet using the site and groups in social networks;

— organization of educational and recreational activities for visitors;

— provision of content: photo reports, live broadcasts, video lectures, useful information;

– creation of a comfortable working space and recreation area;

- partnership with local media.

The location of coworking centers can also be attributed to advertising methods. The most convenient option is to locate the premises in the city center, where business activity is usually concentrated. This will attract large quantity visitors.

This project assumes active promotion coworking center, which implies a certain advertising budget. The planned list of promotional activities and the costs of their implementation are presented in Table 2. In accordance with the calculations, it is planned to spend 75 thousand rubles on the promotion of the coworking center.

Event


Description


Costs, rub.

Create your own website

Should reflect the main advantages of the coworking center, visit rates, photographs of the working space, photo reports of events held, contacts and address, list of services, program of planned events

To do this, it is supposed to create advertising material (flyers / booklets) and distribute it in places where the target audience is concentrated. Costs include the cost of creating and printing flyers, as well as wages promoters. The option of distributing flyers with a discount coupon is possible

Event Marketing

It can be a special program to celebrate the opening of a co-working center or a free master class.

Total:


75 000 rubles

An active marketing strategy allows you to recoup the cost of a coworking center in a few months, although it usually takes about 1 year. On average, the prices for using coworking space are:

- one-time visit: 300-500 rubles.

— the cost of a subscriber for a month: 5000-15000 rubles.

– the cost of renting a conference room: 5000-10000 rubles.

Based on the average prices for the main services of coworking centers, we calculate the planned income. To do this, we determine the average number of visitors per day - 20 people and the average bill of 400 rubles: 20 * 400 * 30 \u003d 240,000 (rubles). The number of monthly subscriptions sold is 10, with an average cost of 8,000 rubles: 10 * 8,000 = 80,000 (rubles).

Number of events held per month: 20, the average cost of renting a hall is 8,000 rubles: 20 * 8,000 = 160,000 (rubles).

Thus, the estimated monthly income of the coworking center is 480,000 rubles.

5. PRODUCTION PLAN

Opening a coworking center and organizing its activities involves the following steps:

1) Choice of location and premises. When choosing a location for a coworking center, preference should be given to the city center. First, it is here that the main part of business processes is concentrated; secondly, it is equally convenient for all customers to get there; thirdly, such accommodation is prestigious, which is important for those clients who plan to hold various business meetings and negotiations on the basis of the coworking center.

When choosing a location, you should pay attention to the presence of a convenient transport interchange, parking for cars, as well as the landscape outside the windows - it has been found that visitors to coworking centers pay attention to the view from the window.

There are also certain requirements for the coworking space itself. Zoning a coworking center involves the use of a large area. The minimum area for a coworking center is 100 sq.m. This project assumes the lease of an area of ​​160 sq.m. in the central part of the city. The rental price is 110,000 rubles / month.

2) Decoration of the premises. Proper zoning and design of space is one of the key parameters for the success of coworking. If comfortable conditions can be arranged, visitors will be willing to return and pay for special conditions that cannot be achieved in other places. In other words, the coworking center should become a unique space that can attract visitors. Comfortable furniture, interesting interior, correct zoning- all these elements create a special atmosphere. Creative people they especially appreciate the aesthetics of the environment, so in this project it is planned to use the services of a designer to create an attractive interior. The cost of designer services and renovation of the premises will amount to 300,000 rubles.

3) Purchase of furniture and equipment. Coworking provides a comfortable working space. Therefore, you should carefully consider the content of the coworking center. Table 3 provides an indicative list necessary equipment, based on the organization of a co-working space for 30 workplaces and a conference hall with a capacity of up to 100 people. In accordance with the calculations, the total cost of equipping the coworking center will be 450,000 rubles.

Table 3. Coworking center furniture and equipment costs

It is important to understand that the more complete and multifunctional the equipment is, the more time the client will spend within the walls of the coworking center.

4) Recruitment. A standard co-working center does not require numerous staff. The main position is an administrator. His responsibilities include: monitor the health of the equipment and order in the room, control the stock of consumables, sell subscriptions to visitors, inform customers about promotions, tariffs, planned events, maintain an account on a social network. It is recommended to invite girls to the position of administrator, as they usually inspire more trust among visitors. For a small coworking center, 2 administrators working in shifts will be enough. In addition, the services of an accountant, a cleaner and an IT specialist who will maintain the site may be required.

In this project, it is assumed that the entrepreneur himself keeps accounting records, the IT specialist is not included in the main staff, working under an outsourcing agreement.

6. ORGANIZATIONAL PLAN

The initial stage of opening a coworking center is registering a business in government bodies and preparation of all necessary documentation.

To conduct commercial activities, an LLC is registered with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

68.20.2 Renting and management of own or leased non-residential immovable property

77.33 Renting and leasing of office machinery and equipment, including computers

77.2 Hire and lease of items for personal use and household purposes.

The working hours of the coworking center are daily, from 9:00 to 21:00. Based on this, the staffing table is formed. Since the establishment is open 7 days a week and 12 hours a day, a shift schedule should be arranged for the main staff.

In this project, the entrepreneur performs the duties of a manager and accountant. He is responsible for recruitment, marketing policy development, personnel supervision and accounting.

Thus, the total wage fund is 109,200 rubles.

Table 4. Staffing and payroll


Position


Salary, rub.


Quantity, pers.


FOT, rub.

Administrative

Director

Trade

Administrator (shift schedule)

Auxiliary

Cleaning woman


Total:


84 000.00 RUB



Social Security contributions:


25 200.00 RUB



Total with deductions:


109 200.00 RUB

7. FINANCIAL PLAN

The financial plan takes into account all income and expenses of the project, the planning horizon is 5 years.

To launch the project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the cost of acquiring furniture and equipment, advertising promotion on the market and the formation of working capital, which will cover the losses of the initial periods.

The initial investment for the coworking center is 1,020,000 rubles. The main part of the required investments falls on the purchase of furniture and equipment - 44.1%, the share of expenses for rent and repair of premises is 40.1%%, for advertising - 7.4%. The remaining items of expenditure account for 8.4% of the total investment. The project is financed by equity. The main investment cost items are shown in Table 5.

Table 5. Investment costs

Variable costs consist of the cost of consumables (paper and ink for office equipment, public water and beverages, etc.). To simplify financial calculations variable costs is calculated based on the sum of the average check and a fixed markup of 300%.

Fixed expenses consist of rent, utilities and internet, payroll, advertising and depreciation. The amount of depreciation deductions is determined linear method, based on the term beneficial use fixed assets in 5 years.

Table 6. Fixed costs

Thus, fixed monthly expenses were determined in the amount of 276,700 rubles.

8. PERFORMANCE EVALUATION

The payback period of the project with an initial investment of 1,020,000 rubles is 15 months. Practice shows that the average payback period for coworking centers is 1.5-2 years. According to the analytical site DeskMag, "any co-working space that lasts two years is a plus." Thus, a payback period of 15 months is quite an optimistic forecast for this line of business. It is possible to achieve such results with the right organization of business and efficient use opportunities. All this will provide enough level sales.

It is planned to reach the planned sales volume on the 4th month of work. The volume of net profit for the first year of operation will be 879,136 rubles. Profitability of sales in the first year of operation - 15.9%.

The net present value is positive and equal to 241,495 rubles, which makes it possible to speak about the investment attractiveness of the project. The return on investment ratio is 8.36%, the internal rate of return exceeds the discount rate and is equal to 7.36%.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

Internal risks:

- low attendance of the institution due to the unpreparedness of specialists and entrepreneurs to switch to work in the coworking format. It is possible to solve this problem with the help of a well-thought-out marketing strategy that will make it possible to convey to the target audience all the advantages of coworking centers;

- a decrease in the reputation of the coworking center itself among the target audience due to errors in management or a decrease in the quality of services. It is possible to reduce the risk with careful selection of personnel and control over the quality of services provided, as well as monitoring visitor feedback;

— seasonality of sales: during the periods of vacations and holidays, the number of visitors to coworking centers is reduced. To mitigate this risk, it is proposed to use alternative ways extracting benefits. For example, during the holidays it is recommended to use the space of the coworking center as a venue for exhibitions, concerts, theme parties, etc. Another method of attracting visitors can be a loyalty program, promotions and discounts. In the summer, you can adapt the program of the center for students and schoolchildren, providing them with discounts on admission;

- the behavior of the residents of the center. Since co-working involves uniting in one space various people may have difficulty with discipline. To work, it is necessary to maintain a certain atmosphere and follow the rules indicated for visitors to the coworking center. This risk is specific, it is quite difficult to deal with it. It is possible to minimize this risk through a competent layout of the workspace, which provides for the presence of isolated workplaces.

External risks:

— the presence of stronger and more popular competitors. It is possible to reduce the impact of this risk by creating a unique offer that competitors cannot offer. High quality services and flexible pricing policy are the main competitive advantages, to which the coworking center should strive;

- increasing the cost of purchasing materials, renting premises. It is possible to neutralize this risk with a competent choice of partners and the inclusion in the contract of all necessary requirements and conditions;

— a decrease in the cost of renting traditional office space due to the crisis, which will make coworking less competitive. To avoid this risk, it is necessary to create a multi-directional center and diversify sources of income.

Evgenia Yurkina
(c) -

10. APPS

Coworking is a relatively young type of business that appeared in 2005. The first co-working center was opened by American freelancer Brad Newberg, who solved the classic problem for a freelancer: always work anywhere (at home or in a cafe) or work in your own office (which you need to pay good money for). Brad combined the best of the two formats, and this is how the first coworking center appeared - something between a cafe, an office and a home. And within a few years, the idea spread around the world with overwhelming success. More recently, such a business appeared in Russia.

The service turned out to be quite in demand for small businesses and start-ups, especially in large cities (like Moscow and St. Petersburg), where office rent is far from cheap, and a coworking center provides everything you need to run a business for little money. Here you will find free wi-fi, a separate table and chair for work, the ability to print documents, a room for personal meetings with clients, a relaxation area, separate kitchen, advice on accounting and legal issues and much more.

Freelancers immediately felt the benefits of coworking: for a low fee, you get everything you need to work, as well as the most important thing that is missing in working at home - the environment. There is no temptation to go to sleep here, extra time spend in front of the TV. Everyone is busy here. Seeing how others work, there is a desire to work with more efficiency and efficiency. There is both communication and a team here - everything that is sorely lacking when working at home.

The services of such centers are often used by consulting agencies, providers, tourists, pharmaceutical representatives, web developers, tutors (for example, in foreign languages).

With proper organization, this service will be in constant demand. The following facts speak in favor of opening a coworking space:

  1. Growth in the number of small businesses in need of cheap rent
  2. The need for functional venues for meetings, seminars, trainings, presentations
  3. The growth in the number of freelancers, people who constantly work one-on-one with a computer, but also need to communicate.
  4. Promotion of small business
  5. State support. There are many examples of opening such a business with the financial support of local authorities.

Statistics show that such a business is in the development stage. There are only 24 coworking centers in Moscow, 9 in St. Petersburg, 3 in Yekaterinburg. In other large cities, you can find no more than 1 - 2 such establishments. The niche is free. While free...

Organizational matters

Opening a coworking center should start with a search suitable premises. This task is not as simple as it might seem at first glance. It is necessary to choose a roomy, but inexpensive room, with an area of ​​300 sq. m. It will be necessary to allocate space for the placement of work areas, separate rooms for seminars and trainings, a conference room, as well as for the kitchen, lounge, restroom and staff room.

An example of a room layout:

At the same time, you need to be ready for serious investments. Apart from cosmetic repairs and redevelopment of the premises, you will need to invest in the purchase of furniture, office equipment, media equipment, household appliances. A lot of money will be spent on the design and advertising of the center. Investments start from 1,000,000 rubles, you can’t count on less.

How much can you earn?

Modern co-working spaces make money by renting space to individuals, as well as by renting out meeting rooms and conference rooms. For example, in the co-working center "Free Swimming" (Moscow), renting space for a freelancer will cost 5900 rubles / month. This amount includes: work zone, internet, Wi-Fi, connection points (electricity), printing materials, kitchen, coffee, tea, relaxation area. For small businessmen (startups) rent costs 11900 rubles / month. and a fixed desktop is added to the list of services, office chair, personal boxes, meeting rooms. If you pay an additional 3000 rubles, then parking, legal and accounting consultations will be added to the services of the entrepreneur. One day for regular freelancing (work area, internet, kitchen, recreation area) will cost 400 rubles.

There is also such an interesting service as a virtual office, which costs 3900 rubles / month. The client is provided with a meeting room (10 hours, according to the reserve schedule), a postal address, receiving correspondence, calls and transferring information to the client. Inexpensive and most useful service for a small company.

The calculation for revenue is such that only thirty regular customers - freelancers will bring about 180,000 rubles to the institution. per month, only 10 small firms - another 119,000 rubles. It is worth counting on renting a conference room for seminars and trainings, which is another 30,000 rubles. to the organization's monthly income. Total - about 329,000 rubles. per month. The main share of funds from this amount will be spent on renting premises (~ 100,000 rubles), salaries of service personnel (~ 80,000 rubles), as well as food and expendable materials(tea, coffee, stationery ~ 40,000 rubles). As a result, the organizers of the case will earn up to 100,000 rubles.

"Underwater rocks"

Opinions about the profitability of coworking in Russia are divided. Some entrepreneurs believe that this is a profitable business, others - a complete failure. Both are right, as there are examples of both successful projects in this area and unsuccessful startups. Most of the mistakes in organizing such a business are related to the following:

  • Poor assessment of business prospects in a particular city. The demand for such a service in Moscow (where there is a shortage of cheap space) and in some provincial town will be completely different. There is no need to even try to open such a business in small and medium-sized cities: no one needs such a service there, and if it is needed, then only a few.
  • Gap in the process of starting a business. If you go through business forums, you can find such reviews about coworking as this one: “In our city, this idea did not work, although the idea was interesting. Only craftsmen opened such a business. Somehow I decided to go to them and was horrified: a continuous row of tables measuring 50 * 50 cm, separated by 30 cm partitions, although the area of ​​\u200b\u200bthe room allowed me to put large tables, ”says ATatam user from the biznet.ru forum. Somewhere they did not complete the design, somewhere they decided to save unjustifiably - all this affects the general opinion of customers. Customer opinion is the most important thing in any business.
  • Inexpensive, but at the same time roomy. High rent can ruin this business at the very beginning (premises in the city center cannot be cheap). A small area will not allow you to properly position the freelance room, conference room, meeting room, kitchen, etc. Therefore, you need to look for large areas(from 300 sq. m.), with low rent and good transport accessibility (the closer to the center, the better). To summarize, one of the most difficult tasks in a coworking space is finding the right space.
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