What product is in demand right now? Services of cleaning companies: we fight for cleanliness! Electric Hair Styling Comb

And spend money surrounding yourself with beautiful and comfortable personal items, simplify your life by using various new electronics (smartphones, computers, navigation systems), look stylish and be in good physical shape.

And if you are thinking of starting your first (and maybe not the first) business in the field of trade, but you don’t know exactly what to sell, what product is in the highest demand, then this article is written just for you!

So, below are examples of the most popular products on the world market, on the Internet and in particular on the Russian market.

Based on the data we have collected, based on the statistics of purchases on the largest trading platforms, such as TaoBao, Allegro, eBay, Amazon and others, you will find out which product is in unconditional demand, and what you can easily succeed in.

Ranked first in terms of sales Russian market occupied by Chinese copies of clothes and shoes of famous world brands. As the saying goes, "Everything that is not done, everything is done in China."

Potential buyers are boys and girls aged 20 to 35 who follow the latest fashion, take care of themselves, want to look good and modern, while not overpaying large sums of money for expensive originals that most simply cannot afford. This segment of the market is so vast that everyone will be able to find their own niche in it.

According to analysts for the first half of 2016, the best-selling product in Russia is Nike AIR MAX sneakers, of course, not their original design.

In addition to sneakers, such goods made in China are especially popular with buyers, such as:

  • Women's shoes loboutin with red soles and high heels;
  • Extremely popular and comfortable Converse sneakers (both men's and women's), this position has been at the top of sales for many seasons;
  • Copies of women's bags from brands such as Chanel, Birkin from Hermes, LouisVuitton, MichaelKors;
  • Polo shirts (mostly for men) with logos from companies such as Ralph Lauren, Tommy Hilfiger, Lacoste;
  • Women's Christian Dior sneakers - comfortable, light and stylish model women's shoes, very quickly loved by most of the beautiful half of the population of Russia. Beauty, originality and convenience elevated this model to the rank of one of the best-selling models in late 2015 and early 2016.

By the way, the quality of goods-brands of Chinese origin can be very different, of course, it all depends on the materials and accessories used.

The more accurate the copy of the model and the higher the quality of the leather, fabric used in production, the more expensive the purchase price for the requested product will be.

Poor-quality fakes can differ even in the inscriptions of the names, not to mention the complete discrepancy between the model and the original.

The next most popular product on the Russian market is this moment there is a sale of children's clothing of different brands.

After all, they don’t save on children, but the widest selection children's products on the market contributes to an increase in attention and demand for this segment of the product.

This item should also include other goods for children that are in demand, for example, strollers, tables for feeding, children's dishes, hygiene products.

In third place in popularity are small-sized Appliances. All kinds of irons, hair curlers, comb-straightener (the most popular manufacturer is Babyliss); electrical devices: kettles, coffee machines, steam irons, vacuum cleaners. As a rule, the prices for these goods are low, which makes it possible to cover a huge niche of potential buyers.

The best selling product in the world

The top most demanded global products are opened by the sale of commodities:

  • Oil;
  • Cotton;
  • Precious and semi-precious metals (gold, silver, copper).

It is clear that the customers of the commodity are large companies, between manufacturers and customers there are large transactions worth tens of millions of dollars.

It is not difficult to imagine the importance and huge demand for final products from oil, for example, or the breadth of the use of products from cotton fiber (this is the production of fabric for textile industry, and the manufacture of paper, as well as oils, cosmetics, medicines).

The best-selling commodity in the world (after a derivative of oil - gasoline) is coffee.

Discovered by Ethiopian shepherds around 800 AD, coffee has been the world's most popular commodity for years, according to the Global Exchange.

Coffee is the favorite and most popular drink of the entire European population of the planet, as well as North America. About 30 million farmers in more than 50 countries of the world are officially engaged in the production of this drink.

The love and loyalty of coffee lovers to the drink only tends to increase its sales, and as Cassandra Clare said in her book "City of Ashes": "This world is not so bad as long as there is coffee in it!"

The next point worth noting is the sale of food products, and recently more and more buyers are choosing products in the “eco” standard.

The world leaders in the food industry are:

  • Sugar;
  • Wheat;
  • Olive oil;
  • Corn;
  • Beet;
  • Meat products.

Everything is clear here. No matter how the global crisis rages, you always want to eat, so the issue of nutrition will be relevant every day and absolutely for every person.

Best selling product on the internet

The popularity of online shopping is rapidly gaining momentum, it should be noted that for the American and Western European buyers, shopping on the Internet is already more familiar than the standard one in a regular store.

On the Internet, you can find and order absolutely any product with home delivery, pay in a convenient way for yourself, change or return if necessary.

Potential customers are absolutely all people using the Internet, the choice of goods provided on Internet sites is so diverse that everyone can easily find what interests them directly.

A large segment of online commerce is represented by electronics. This includes the sale of telephones, smartphones, laptops, notebooks and individual component products - processors, chargers, batteries, accumulators.

All the benefits provided by technological progress, without which our daily life, as well as work, is no longer possible.

A fairly strong position is occupied by the sale of cosmetics and care products on the Internet:


The main client environment of this product segment is women who, in their pursuit of excellence, are ready to spend a considerable amount of money on cosmetics and make-up novelties.

A separate item should be noted products aimed at "recovery", losing weight or cleansing the body, as well as sports nutrition:

  • Goji berries (help to improve the work of metabolic processes in the body, contributing to weight loss);
  • Green coffee (the principle of operation and the main indicators are similar to Goji berries);
  • Detox products;
  • Coconut oil;
  • Slimming gels, wraps and masks;
  • Ginseng root.

In addition to clothes, bags and shoes, jewelry, watches, belts and Sunglasses. This product is inexpensive (of course, if these are not catwalk models of world brands), so the demand for it is great.

A separate item worth noting is the sale of LED lighting, which is also popular in the Internet trade.

It is extremely difficult to name the best-selling product on the Internet, since online trading spreads throughout the world, and each region, state and nationality has its own preferences, needs and demand. However, online trading is the future, that's for sure.

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

 

Since the establishment of commodity-money relations, trade has been one of the most profitable species business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? low or high price category? Domestic or imported production?

To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Table 1. "Portraits" of buyers

Buyer Type

signs

Behavior

"Optimizer"

Men over 45 living in major cities

Refusal from expensive brands (21%), switching to cheaper ones (31%)

"Rationalist"

People with high level income

Make a shopping list (29%) and always follow it

"bargain hunter"

Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people)

Purchase goods mainly through promotions (19%)

"Thrifty"

Residents of small settlements people with low income

They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Figure 1).

*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)

According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.

Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be focused on various categories citizens and take into account their preferred ways of saving.

What do buyers want?

Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).

Food: pilaf via the Internet

Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

Start-up capital- 1 million rubles from their own savings - spent on the arrangement of the kitchen and the creation of a site for receiving orders.

At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.

The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. In the summer people tend to spend more time on outdoors, in parks. We need to be where our customer is.”

According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).

Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).

Good vision for the price

Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive trade, lighting, medical equipment and base batch.

The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see Table 2).

Table 2. What is profitable to trade on the Internet?

What to look out for

  • high competition, including with large Internet sites and retail gift shops
  • seasonality (high season - from May to August, peak - before the holidays)
  • the ability to order delivery of the most popular items - feed and filler, which usually have a large volume, so it is inconvenient to pick them up from the supermarket
  • good decision for those who do not have a pet store near their home
  • goods with a long shelf life, so they are ordered with a significant interval: you have to deal with active promotion
  • in a crisis, many people switch to animal offal feeding

Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques)

  • enthusiastic people are a grateful audience: they will always find funds for their hobby
  • it is unprofitable to keep an offline store on this topic, since the product is not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)
  • many people hesitate to buy collectibles online because of the risk of fakes
  • goods are not cheap, so the demand for them in a crisis will be limited

Goods for recreation and tourism

  • more and more people are oriented towards active and country rest
  • attractive delivery of bulky and bulky goods to the apartment
  • it is difficult to find suppliers (China does not suit everyone)
  • a lot of imports - currency risks
  • seasonal demand
  • many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.

Now let's continue with this matter. After all, shops are shops, but what goods to buy. Many people are interested in such a question as most popular products on the internet. What, in fact, is the best and most sought after by people. This is what will be discussed in this thread. The experts conducted a survey of people, read a lot of reviews, consulted with many online stores. From all this, this list came out. So this is the rating. best-selling and popular products on the Internet in 2018. By the way, for each product, we give a link below under the description where you can buy it at the lowest prices.

Adlens glasses

Adlens glasses with adjustable diopters can replace three pairs of ordinary glasses. They use Stanford's patented ClearGlass technology. It allows you to adjust each diopter individually. Now you don't need to carry a bunch of glasses with you.
Adlens are completely safe and suitable for everyone. The glasses have a unique two-piece lens. Case and frame emphasize their uniqueness! Now you are your own oculist! Adjust the diopters for yourself, and enjoy life.

Waist training corsets

Waist training - a special corset for waist reduction. Using this corset will instantly give you a sexy figure and waist. Long-term use of Waist training along with a healthy diet and exercise will make your waist more attractive and refined. This is no ordinary corset from the store! Waist training are made from a rare latex material that "finds and destroys" excess fat and eliminates other shortcomings of the female figure.

Cerebro slim

This drug will allow you to lose weight by using previously unused areas of the brain. This miracle drug is called Cerebro Slim. It does wonders for your body and can normalize healthy sleep, improve appetite, speed up brain activity, activate fat burning. Scientists have studied the drug and came to the conclusion that its composition does not harm human body. Cerebro Slim will allow you to lose about twenty-four kilograms in four weeks. Be healthy!

ARMANI PURSE and WATCH

Spacious and stylish men's purse Armani will emphasize your status! This wallet can fit a lot of things: a mobile phone, up to 12 plastic cards, money, coins, keys to an apartment or car, certificates and a passport. You must buy this wallet if:
You want to be stylish and always stay in trend. You want to look more attractive. You value quality and practicality. You love comfortable things. You want to look 100% in the eyes of others. Honorably takes its place in the list best selling products on the internet 2018 among the CIS countries.

Electric Hair Styling Comb

The device will carefully style your hair of any length. An excellent choice for women who value their time. An electric brush will help you create a stylish hairstyle without harming your hair. There are two built-in temperature conditions. The comb will create the styling of your dreams. It will help to create sexy curls and curls. The coating of the device will protect the hair from any damage, as well as save them from static electricity. Let all the girls around you envy your hairstyle. Feel like a queen!

Orthopedic patches

"ZB PAIN RELIEF" is healing orthopedic patches for the spine! They relieve you of pain in the vertebrae. The effect of their use can last for several days.
A little about patches:
Excellent adherence to the skin. Do not harm the liver and gastrointestinal tract.
They are inexpensive. The plaster will last for seventy-two hours, as they provide a long-term effect due to the continuous supply of medicinal substances. There are GMP and ISO certificates. They do not interfere with movement and do not harm the human body. Side effects missing. And they rightfully occupy a place in the ranking the most popular products on the Internet 2016.

HD Smart DVR

This DVR records everything that happens in front of your car and can serve as evidence in car setups and traffic accidents. Video surveillance will help you insure yourself and your car against scammers, quickly resolve the issue with those who like to cut cars or film the work of police officers. With the help of a swivel mount, you can freely turn the device in the desired direction. Protect yourself with this device!

DVR CAR DVR MIRROR

CAR DVR MIRROR is a car DVR mounted on the rearview mirror. Its front camera records videos in high definition. A high-quality matrix does not distort the image. The motion sensor saves space as nothing is recorded if there is no motion. Automatically adjustable brightness monitor saves you from constantly adjusting it. The anti-glare function saves from glare.
Even a housewife can attach and connect! Since the registrar is mounted on top of the mirror, it will not be necessary to hide it constantly from thieves.

Electric bikes


The most popular and best-selling product on the Internet in 2018
. You won’t surprise anyone with an electric bike now. This is not just a toy, but reliability and quality proven by many years of experience. The classic electric bike perfectly combines a conventional bike and fast driving motorcycle. On such a device, you can freely move around the city at a speed of 30-45 km / h on any surface and under any circumstances. Forget about gas and gas prices public transport, insurance, inspections! Feel free!

Today, to open your online store, you no longer need special knowledge and experience. The number of suppliers is increasing and is not limited to China, and companies have appeared at the service of retailers that take care of everything - from the formation of an assortment to packaging and sending parcels (the so-called).

Not surprisingly, the number of people willing to engage in e-commerce has increased. But far from everyone succeeds: on 200,000 sites with signs of an online store, only 80,000 have traffic of more than 20 people a day.

In this article, we analyzed the statistics of online stores based on research materials for 2015-2016 and collected the most revealing facts, the knowledge of which will help you choose the right course when developing your online business.

Statistics of sales of goods in Russia and abroad - differences and features

The most noticeable difference between Russian retail and European and American retail is disproportionate a large number of sellers and buyers in Moscow compared to other regions. In the second half of 2016, the volume of the e-commerce market for Moscow was more than 60%.

Another difference is a large share of delivery of goods by self-delivery. This phenomenon has at least two reasons: the underdevelopment of delivery services, especially in the regions, and the desire of the buyer to save on delivery, especially if the amount of the check is small.

The next feature that researchers note when analyzing the Internet market is that cash payments for goods prevail in Russia.


In 2017, cash still dominates.

This should be taken into account by retailers when choosing payment methods. Your delivery service should have a well-established cash on delivery scheme, and the courier should be chosen taking into account the fact that he will have to deal with money, checks and invoices.

Rating of online stores - TOP-10 most successful

The giants of the e-commerce market, such as Ozone and Eldorado, have been in the lead for several years now. In the TOP-100 and even in the TOP-200 of online stores over the past two years, no new names have been added.

Here are the top ten stores with the highest sales volumes in 2016. If you want to get closer to the leaders in terms of profit, number of customers and other indicators, take an example from them.

1. ULMART.RU - department store. Turnover - 36,800 million rubles per year. Number of orders per year - 7360 000. Average check- 5000 rubles.

2. WILDBERRIES.RU - clothing, footwear and accessories store. Turnover - 32,800 million rubles per year. Number of orders per year - 17,000,000. Average bill - 1900 rubles.

3. CITILINK.RU - department store. Turnover - 20,400 million rubles per year. Number of orders per year - 1,570,000. Average check - 13,000 rubles.

4. MVIDEO.RU - hardware and electronics store. Turnover - 36,800 million rubles per year. Number of orders per year - 7,360,000. Average check - 5,000 rubles.

5. EXIST.RU - auto parts store. Turnover - 17,300 million rubles per year. The number of orders per year is 6,650,000. The average check is 2,600 rubles.

6. ELDORADO.RU - electronics and technology store. Turnover - 16,900 million rubles per year. Number of orders per year - 2,090,000. Average bill - 8100 rubles.

7. SVYAZNOY.RU - electronics and technology store. Turnover - 16,700 million rubles per year. Number of orders per year - 1,720,000. Average bill - 9400 rubles.

8. KUPIVIP.RU - clothing, footwear and accessories store. Turnover - 16,600 million rubles per year. Number of orders per year - 1,770,000. Average bill - 9400 rubles.

9. OZON.RU - department store. Turnover - 15,200 million rubles per year. Number of orders per year - 5,180,000. Average bill - 2900 rubles.

10. KOMUS.RU - office goods store. Turnover - 12,900 million rubles per year. Number of orders per year - 1,250,000. Average check - 10,300 rubles.

These companies account for about 30% of the Internet commerce market in Russia.


When forming the rating, the average check amount, the number of orders per year, website usability, quality are also taken into account. mobile version store, SEO optimization indicators.

Statistics of goods sold: what sells better on the Internet

According to data for 2014-2015, the best sellers on the Internet were Appliances(43% of orders), clothing and footwear (17% of orders), auto parts (10% of orders).


A fragment of a study on online sales statistics for 2015.

Now the trend of attendance of different categories of online stores is “flattening out”. The leaders mentioned above in terms of demand are no longer developing so rapidly, they are “catching up” with children's goods, food, goods for animals, for construction and repair.

Research of online stores and their audience

Previously, we have already published their audiences. According to the results of a new survey at the end of 2016 among users over 18 years old (1,600 people from 137 cities of the Russian Federation took part in the survey), only 38% of respondents are not going to buy anything on the Internet. 14% of respondents do not yet have experience of online shopping, but want to try, 31% have already bought something a few times, 15% use the services of online stores regularly.

71% of the respondents are residents of Moscow, 61% are people aged 18 to 24. 62% of respondents are people with a good income - they believe that they can afford to buy durable goods.

These data roughly coincide with the analytics of online stores - the giants of their industries. They agree that more than 90% of the profit is brought by residents of Moscow and the Moscow region aged 18 to 40 with an average income.

Data Insight conducted an analysis of the market of online stores and buyers. As a result of the study, the following conclusions were made:

34% of respondents buy goods online because it saves time.

28% choose to shop online because they can read product descriptions and take their time making a choice.

22% prefer online for more affordable prices.

11% believe that on the Internet you can find new and rare goods that are not available online.

Make your online store in such a way as to save the buyer's time, create an interesting assortment, write meaningful product descriptions, set attractive prices and implement loyalty programs. So you are more likely to become popular with buyers.

Average online store conversion: top 10 most converting products

Conversion rates are influenced not only by the profitability of the offer, the quality of the site and the relevance of the audience. It is also necessary to take into account the specifics of the product - it determines the audience, the conditions under which the decision to purchase is made, and other features that do not depend on advertising and sales managers.

The average conversion of online stores of different product groups according to the study Online Store Base:

Food delivery - 14.9%

Event tickets - 7.8%

Books - 3.6%

Intimate goods - 3.4%

Cosmetics, perfumery - 3.2%

Food - 3.1%

Medicine - 3.0%

Tires and wheels - 2.9%

Goods for children, toys - 2.8%

Hobbies and needlework - 2.5%.

The most non-converting product groups are recognized musical instruments(0.8%) and alcohol (0.6%).

E-commerce forecasts: what to expect in the future

In 2016, the growth of online shoppers slowed down a bit compared to previous years. But market volumes continue to grow due to an increase in the frequency of purchases. People gain experience with shops and online payments, they always have access to the Internet (almost everyone has a smartphone in their pocket), courier deliveries expand their geography and improve the quality of services.

Given these favorable growth factors, we can make the following forecast for e-commerce statistics in Russia:


The key observation that e-commerce analysts make is something like this: every year the e-commerce market changes faster and faster. Therefore, it is important to follow trends, think through your actions five steps ahead and take into account global growth trends, which will not stop soon.

Recently, e-commerce has attracted many aspiring entrepreneurs. If you decide to open your own online store, you need, first of all, to carefully consider what you will trade in it. The best-selling products on the Internet in 2018, collected in this article, will help you choose the right assortment that will attract the attention of buyers.

What to sell?

As a rule, beginners who open their business online choose 2-3 categories from the top best-selling products on the Internet. In the future, they gradually expand the range. For example, if you sell shoes and clothes, over time, when free funds appear, you can offer watches and jewelry to consumers. Thanks to this, you can significantly increase your profits.

Since a huge number of people visit the Internet every day, you can sell any product here. But, if you want to get a good income, you first need to carefully study the rating of the best-selling goods on the Internet. After that, you can proceed to the formation of the assortment.

Internet commerce in crisis

Let's try to figure it out, shall we? If you believe the statistics of the best-selling goods on the Internet, in complex economic conditions the demand for expensive elite products. It is bought by wealthy people who have taken care of their financial well-being. In addition, during a crisis, many citizens try to invest their savings in jewelry made of precious metals and antiques in order to protect money from inflation. Therefore, such goods are sold in relatively large volumes.

During the period of economic instability, the demand for products of the middle price segment falls sharply. This is due to the fact that people with average incomes have less wage Therefore, in order to save money, they are forced to abandon many of their usual purchases. Therefore, if you decide to go into e-commerce in 2018, you should not bet on a mid-range product.

During the crisis, the best-selling goods through the online store are cheap products. The bulk of the population of our country saves money, so they prefer to buy inexpensive goods of low and medium quality. Demand for budget clothing, furniture and food is starting to skyrocket as buyers from the former middle class move into this segment.

If you cannot determine which is the best selling product in Russia via the Internet, choose one of two strategies:

  1. Sell ​​expensive goods for wealthy people;
  2. Engage in mass deliveries of cheap goods, for example from China.

We form an assortment

Let's try to make a list of the 10 best-selling products on the Internet.

Quadcopters and accessories

You probably know what drones or quadcopters are. Such aircrafts were originally developed for military purposes. Over time, these devices began to be actively used in everyday life and for entertainment. If you are looking for , try trading drones. The demand for such a product is constantly growing, so you can earn good money on it.

Gadgets and mobile phones

Marketers have found that such products are the leader in sales on the Internet. This category includes any item worth less than $600. Attractive prices offered by many online stores attract consumers. About 10% of the citizens of our country can afford to regularly update various gadgets and mobile phones. At the same time, most often, they make such purchases online. Consumers compare prices on the Internet and in real stores, and see what happens significant difference. After that, they part with their money without any problems, because they understand that they have saved a decent amount.

Appliances

This product is in the top 10 best-selling products on the Internet. But many people today are afraid to make expensive purchases online. Despite the fact that prices are much lower in online stores, most of the buyers still go to supermarkets.

The fact is that such expensive things are rarely bought, so consumers want to personally compare different models and make sure that they do not have any defects. In addition, some people have never experienced the mailing of goods. They believe that it is much more convenient and profitable to order delivery around the city. Therefore, if you have not decided yet, start with another, more popular product.

Green tea

Trade different varieties green tea is a great business. Modern people care about their health, so green tea, which has healing properties, is very popular. Another popular product is green coffee. But the demand for it is starting to decline gradually, so if you want to make good money, focus on the trade in green tea with different extracts.

Products for cleansing the body

Healthy nutritious foods, the so-called detox, are rapidly gaining popularity. At the moment the most in great demand different herbal teas and decoctions. They filled everything social media. Surely each of you at least once stumbled upon such a product in your feed. Some products are really good for health, but there are also those that resemble ordinary tea with different fillings in composition. And, nevertheless, it is quite profitable, since detoxes are sold online in huge volumes.

LED lightening

This segment opens up broad prospects for start-up entrepreneurs. Experts say that literally in 10 years all lighting in the world will be replaced by LEDs, as they can significantly save energy. Besides LED lights last much longer than conventional incandescent bulbs.

This business idea minimum investment in 2016, with a competent approach, will make you a wealthy person, because LED lightening become irreplaceable in Everyday life modern people.

Books

Despite the fact that many people have recently begun to use electronic reading devices, ordinary paper books continue to be in demand. Literary publications on specialized sites on the net are much cheaper than in real ones. bookstores. In addition, many online stores offer customers good discounts and profitable bonus programs. On the web, the buyer can find any edition he needs. Each book is accompanied by an abstract with which you can familiarize yourself with its contents.

Shoes and clothes

This is a product that is in demand on the market in any economic conditions. So that consumers can choose the right things for themselves, online stores provide detailed information about each product:

  • Colour;
  • Textile;
  • The size;
  • Main operational characteristics.

In addition, they post photos where you can see what this or that thing looks like. As a rule, clothes are shown by models, so the buyer can visually evaluate how it looks on a person. Despite the fact that many citizens of our country continue to buy clothes in conventional stores, such a product entered the top ten best-selling products on the network. By the way, reselling clothes is a great option for people who are interested in.

Children's toys and gifts

Many modern consumers prefer to order gifts and children's toys online. There are many sites on the net that offer their services for choosing gifts. Thanks to this, a person can easily choose a suitable surprise to please his family or friends. To make the gift unique, you can make it nominal, that is, order some kind of original inscription or engraving.

Cosmetics

Experts believe that cosmetics and perfumes are the best-selling products on the network. Many online stores that sell products from well-known brands offer consumers video tutorials and master classes from experienced professionals. As a result, consumers receive a quality product affordable prices and learn how to properly use the acquired cosmetics. If we talk about perfumes, then usually only proven popular fragrances are bought through the network.

10 criteria for a profitable niche: What to sell on the Internet?

During a crisis, many entrepreneurs who trade on the Internet go bankrupt or lose most of their profits. This is because they do not want to change the way they work. If you choose the best-selling products on the Internet and fill your site with them, online trading will bring huge profits, regardless of economic conditions.

Before choosing a profitable one, first carefully research the market and study consumer demand. Each city has its own categories of goods that are most in demand in your region. Trading in such products will allow you to get a good stable income.

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