How to open a children's cafe in a small town. How to develop a competent business plan for opening a children's cafe

• Market prospects
• Description of products and services
• Production plan
• Recruitment
• Marketing plan
• Financial plan
• Step by step opening plan children's cafe
• Which OKVED to indicate when registering a business for the provision of children's cafe services
• What documents are needed to open a children's cafe
• Do I need permission to open a children's cafe
  • • • Similar business ideas:

Business plan for organizing a children's cafe in a residential area of ​​​​the city.

How much money do you need to open a children's cafe

According to the calculations of the business plan for opening an institution, it will be necessary to invest about 3,600,000 rubles:

• Repair and design of the premises - 500,000 rubles.
• Purchase of equipment - 2,300,000 rubles.
• Purchase of raw materials and ingredients - 150,000 rubles.
• Advertising budget (creation of a website, advertising sign, etc.) - 200,000 rubles.
• Business registration, approvals and permits - 50,000 rubles.
• Other expenses - 100,000 rubles.
• Reserve fund - 300,000 rubles.

Market prospects

Currently, there are very few decent cafes in our city where you can take your children. In a city with a population of more than 200 thousand inhabitants, only two establishments are open, working for young visitors. Moreover, these establishments do not provide a proper list of services, have a meager menu and an extremely incapable customer service hall. A children's cafe is a place where both parents and their children can have a good rest. While waiting for the order, children can play game room, participate in contests, chat with funny animators. Our project will be cost-effective for a number of reasons:

1. Extensive menu and entertainment programs
2. not tall average check
3. Convenient location of the institution
4. Bright design, pleasant decoration of the visitors' hall
5. Lack of competition

Description of products and services

In order for the cafe to have a good meal not only for children, but also for their parents, the range of dishes will be quite wide. Here is just some list of what will be presented in the restaurant's menu:

• Breakfasts
• Business lunches
• hotter
• desserts
• Hot drinks
• Soft drinks
• Children's menu
• Ice cream

Realization of strong alcoholic beverages not provided. Among other things, in our institution it will be possible not only to eat well, but also to have fun. For children, the cafe will have a free playroom with attractions (play labyrinth, dry pool, slide, etc.). It is planned to provide services for organizing children's parties, attract animators, and design holiday table (Balloons). The average check of the order according to preliminary calculations will be 500 rubles per person. The convenient location of the institution, high traffic and active advertising allow you to get an average attendance of at least 90 people a day. Thus, you can count on an average revenue of 45,000 rubles per day. Naturally, the planned attendance will not be received immediately. It may take months of work for the establishment to gain popularity.

The average daily attendance in the first year of operation will be 78 people.

Download business plan for a children's cafe

Production plan

According to the plan, the first floor of an apartment building will be used to accommodate the institution. This room is in a new brick house specially designated for business organization ( non-residential premises), matches all SES requirements and fire safety. The area is 135 sq. m. This space will be enough to successfully place kitchen area, visitor service hall, play area, storage and utility room, restroom. The rent will be 94,500 rubles per month (700 rubles/m2). The cafe will be located in a densely populated residential area of ​​the city, with large number new buildings. This place not chosen by chance, as it is doing well here a large number of young families with children who are potential customers of the institution.

What equipment to choose for opening a children's cafe

Equipment for the children's cafe is planned to be purchased in the following composition:

• Refrigeration equipment for food storage
• Kitchen equipment (meat grinders, mixers, cookers, desktops, coffee makers, etc.)
• Auxiliary equipment ( dishwashers, air conditioning and ventilation system)
• Game room equipment (game modules, dry pool, labyrinth)
• Security system (fire extinguishers, fire alarm, security system etc.)
• Furniture for visitors and bar counter
• Crockery and other utensils

According to preliminary calculations, about 2.3 million rubles will be spent on equipping the cafe. The main suppliers of products and ingredients will be local producers and wholesalers. Part of the goods will be purchased at wholesale bases in the regional center. The cost of purchasing products will be about 350 - 400 thousand rubles per month.

Recruitment

As staff, it is planned to employ a chef, several cooks (4 people), waiters (3 people), an administrator, a purchasing manager, animators (according to agency agreements) and laborers (loaders, cleaners). The services of an accountant are planned to be taken on an outsourcing contract. permanent staffing will include 14 - 18 employees. The total wage fund will amount to 240 thousand rubles. per month.

What taxation system to choose for a children's cafe

The organizational and legal form of organization will be a company with limited liability with two founders. As a taxation system, it is planned to use UTII - a single tax on imputed income.

Marketing plan

In order to attract customers to our institution, it is planned to conduct a bright advertising campaign. Internet resources (social networks, website, forums), outdoor advertising (banners, billboards), media (television, radio), distribution of leaflets will be used. On the opening day, the cafe will organize an extensive celebration with a unique program, with the involvement of animators, photographers and video operators. Guests will be offered free meals and drinks. The lion's share of visitors to the children's cafe are birthdays. This is a very important part of the customer audience, since a lot of money is spent on birthdays. Money(an average of 6 - 12 thousand rubles). As a rule, at least 5-6 families of 10-15 people come with the birthday person. This means that by attracting birthday people, you can receive significant revenue. Our cafe will have a special promotion when ordering a festive table for a birthday, a cake will be given as a gift.

Financial plan

Let's move on to the calculation of the main business performance indicators. The fixed monthly expenses of the cafe according to the business plan will include:

• Room rental - 94,500 rubles.
• Salary - 240,000 rubles.
• Insurance deductions - 72,000 rubles.
• Products and ingredients - 400,000 rubles.
• Utility expenses - 30,000 rubles.
• Accounting (outsourcing) - 8,000 rubles.
• Taxes (UTII) - 7,000 rubles.
• Other expenses - 25,000 rubles.

Total - 876,500 rubles.

How much can you earn by opening a children's cafe

Net profit following the results of the first year of operation will amount to 3.5 million rubles. The profitability of the cafe according to the plan is 33%. With such indicators, the payback of the initial investment in the business will come after 12 months of the institution's operation.

Recommended download a business plan for a children's cafe with our partners, with a guarantee of quality. This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

A children's cafe is a business that is just beginning to gain momentum in Russia - not only in large, but also in small cities. We would advise you to pay your attention to this niche, since this business is quite interesting and will certainly be in demand.

The restaurant business is generally a very profitable business. The organization of children's leisure is slightly less inferior to it in terms of money turnover. Well, if you combine these two areas, consider that you guessed it with a profitable niche. The only thing that is required in this business is to cook truly high-quality food from fresh products, treat preferences with understanding and draw up a competent business plan for a children's cafe before opening.

Cafe expenses should be carefully accounted for in the business plan, Special attention you will need to pay, of course, to the kitchen and the interior of the institution itself.

Be sure to watch the video in which the real owners of children's cafes talk about how the business works from the inside:

We think it becomes clear right away that the cafe will be noisy, the children will play there, run and have fun. Parents will invite animators, magicians and various other show programs to the institution. You yourself can offer this as an additional service, having previously agreed on a percentage with the children's hosts. This one is so big child Center but with good food. Parents would really like this, since usually all the food is ordered “from outside”: cafes, restaurants, or you have to cook large portions of food at home and bring everything in containers. In a children's cafe, such a tedious function for them disappears by itself.

Premises for rent

It is best to rent a space for a cafe. It should be very spacious, besides, do not forget about the kitchen - there should also be enough space.

In order for you to be able to accommodate 3 birthdays at once in your cafe, you will need an area of ​​\u200b\u200bmore than 200 m², this must be taken into account when developing a business plan. For now, consider the 200 m² option to get an idea of ​​the cost. The price, of course, will vary throughout Russia - in small town it can be 100,000 r, and 500,000 r per month. Let's stop at the figure of 200,000 per month.

There is no need to rent premises “from scratch”, that is, not intended for a cafe. It will be easier to convert an existing facility into a children's cafe. The premises will need to be renovated, taking into account design solution, at least 300,000 rubles will go into the expenses of the business plan.

The room must be present good hood and air conditioners so that unpleasant odors do not stagnate in the children's cafe.

In addition to custom birthdays (and they will be held mainly from Friday to Sunday), the children's cafe can work as usual, for example, from 11 am to 7 pm, in order to bring additional profit. Take into account in the business plan the fact that the cafe should be located in a place with high traffic, where families walk. For example, central alleys, squares. Or just in the center, but put a small board somewhere in a crowded place, that a children's cafe, for example, is right around the corner. A sign over a cafe also costs money - from 20,000.

Cafe interior and furniture

The children's cafe should be spacious enough, it should have a lot of space for children's games. It is obvious that even if you have a “game room” specially assigned to the cafe, the children will not be limited to it and will run around the entire institution. Therefore, pay great attention to furniture: it should not contain sharp corners, should not be bulky, but at the same time it should be strong enough, and also light. We would not advise buying plastic furniture, as this will not give a pleasant surroundings for the establishment. plastic furniture undoubtedly associated with summer cafes, kebabs and certainly not with a children's cafe.

Buy all necessary furniture to the hall, children's playroom and kitchen - probably the biggest item in the initial waste in the business plan for a children's cafe. If you buy at least 50 chairs, 10 tables, all the necessary cutlery, tablecloths, a bar counter, a dry children's pool, toys, etc. The cost of buying furniture in a business plan is from 500,000 rubles.

The room should look bright enough, but not so bright that the children want to add something of themselves to the interior by drawing a picture with a felt-tip pen on the wall.

Before opening a children's cafe, you need to get to know children's interests closely: what cartoons they like now, what they are interested in. We think it makes no sense to design everything in the style of old, Soviet cartoons, which modern children do not even know about. Drawings of these cartoon characters can be in a children's institution, but not in the foreground.

The main visitors of the cafe are still children, and it is they who will brag to each other that they were in your cafe, passing this information to each other, and they, in turn, to their parents. A kind of "children's word of mouth".

It will not be enough to hire one designer to decorate a children's cafe, you also need to call artists who will paint the walls with your favorite cartoon characters. It is possible to hire professional artists, but this is a rather large expense in a business plan at the start. The best option is to find emerging artists who need a place to practice and a portfolio. Preliminary it is necessary to conduct a thorough selection of candidates so that it does not turn out completely bad. simple circuit work: just pay expendable materials and they draw.

Be sure to have a game room in the cafe, where at least in a minimum amount some items for children's entertainment: Swedish wall, balls, toys, ropes, dry pool with balls.

How are children's cafes organized abroad? See for yourself and learn experience :

Legal Issues

We must not forget that before opening a business, you must register as an individual entrepreneur or LLC, get everything Required documents, pay the state duty, obtain permission from the fire service, from the SES.

At the expense point of a business plan, this is not as expensive as everything else (from 5,000 - individual entrepreneurs, from 11,000 - LLC), but still it takes a lot of time. You can ask some outsourcing company to do all this for you, even if you overpay twice as much. But this is the case, of course, if you are running out of time with the opening of a children's cafe or you want to get down to business as soon as possible, and not papers (which is actually the right idea).

Menu and additional services

You must be able to cooperate with people who are directly involved in organizing children's leisure: animators, soap bubbles, master classes, making birthday cakes to order and much more. This will be a separate line in the business plan for the institution. Find out what is popular with children now, offer various services based on these preferences. For example, a birthday cake with the image of your favorite cartoon character.

The menu of a children's cafe should be very well thought out. Even if you love Caucasian cuisine and are going to feed your children with barbecue, you need to be creative in this matter. It is not necessary to serve them, as in an expensive restaurant, of course. Can you think of interesting names dishes, follow the beautiful serving.

The child first of all pays attention to appearance dishes and then taste. Your products should always be as fresh as possible, because children do not have such a strong stomach, and it can be poisoned even by yesterday's tomato. And if a child suddenly becomes ill in a children's cafe, the reputation will be instantly ruined. Moms will instantly spread this information around the city before you have time to wait for the end of the work shift.

Dishes should be not only tasty, but also necessarily healthy, parents also follow this. Let the menu, in addition to sodas, have fresh fresh juices, vegetables, fruits, juices. Prices should not be too high so that parents of almost any income can come to the children's cafe.

Children's cafe staff

The staff of the children's cafe should include an administrator, which you yourself can be at first, in order to closely monitor everything. It is the administrator who will have to agree on all orders, respond to phone calls, be responsible for the supply of food and for all children's entertainment.

The cafe will require 2 waiters per shift (4 people in total), two cooks per shift (4 people in total), a cleaning lady - one per shift (2 people in total), an accountant, a loader.

The salary of the waiter here should be more than in other establishments. Why? Firstly, in a children's cafe, the waiter will not receive any tips. Secondly, it will not work on a percentage, since all orders are discussed with parents and administrators in advance. The waiter only needs to serve the guests well so that they are satisfied. Do not take waiters with a "sour face" on their face, because working with children always requires a smile!

So, the average cost for a business plan for staff:

1. waiter - 20,000 rubles (40,000 for two people);
2. cook - 20,000 (40,000 for two people);
3. cleaner - 12.5,000 (25,000 for two people);
4. administrator - 25,000 (you yourself can be it);
5. accountant (based on outsourcing) - from 10,000;
6. loader - from 5 000.

Total, personnel costs per month - from 135,000.

Advertising

In order for the children's cafe to work, it is necessary to conduct a competent advertising campaign, the monthly advertising costs in the business plan are from 20-30 thousand rubles per month.

To begin with, it is wise to use all free methods promotions: create groups in social networks, tell friends, friends of friends, take pictures of the interior, dishes, menus. To do this, it is not necessary to hire a professional photographer, you can ask your friends for a good camera for a couple of days, or use your own, if you have one.

It is necessary to warn everyone in advance about the official opening, invite some bright presenters to it, for example, a science show, magicians or people on stilts. Play several discount cards with a 10% discount on upcoming orders. It is important to treat all children with something very tasty, for example, unusual chocolates, so that they will remember this place.

Over time, it will be necessary to make a website where there will be convenient navigation through all sections. Today, parents use the Internet to find a children's cafe, because. you can choose a convenient location, evaluate the interior without leaving your home, as well as find out the menu and the average order bill.

Print business cards, distribute them to your friends, acquaintances, just people on the street who walk with their children. Print your menu and cafe address on a small format of flyers, ask to leave these flyers in kindergartens, children's clubs and children's centers, as well as in family cafes. In return, you can offer to keep their flyers. In general, mutual advertising is always good and beneficial for both parties.

Starting capital and payback

So, having calculated the total cost of opening a children's cafe in the business plan, we calculate the amount - this is about 2 million rubles. The amount, of course, is not small, but you can see the return on the cafe within a few months after the start of work.

If, on average, we predict in a business plan a monthly revenue of 400,000 rubles, and monthly expenses - 300,000, the business will pay off in a couple of years. Do not forget that at the start, the revenue is always lower than after at least six months of work, when you will already be recognized. In addition, working with children is a noble cause and remains “afloat” in any season, in any year.

We hope you succeed!

Roman Agarkov specially for Intellectis

A children's cafe is a business that is just beginning to gain momentum in Russia - not only in large, but also in small cities. We would advise you to pay your attention to this niche, since this business is quite interesting and will certainly be in demand.

The restaurant business is generally a very profitable business. The organization of children's leisure is slightly less inferior to it in terms of money turnover. Well, if you combine these two areas, consider that you guessed it with a profitable niche. The only thing that is required in this business is to cook truly high-quality food from fresh products, treat preferences with understanding and draw up a competent business plan for a children's cafe before opening.

The costs of the cafe should be carefully considered in the business plan, and special attention will, of course, need to be paid to the kitchen and the interior of the establishment itself.

Be sure to watch the video in which the real owners of children's cafes talk about how the business works from the inside:

We think it becomes clear right away that the cafe will be noisy, the children will play there, run and have fun. Parents will invite animators, magicians and various other show programs to the institution. You yourself can offer this as an additional service, having previously agreed on a percentage with the children's hosts. This one is like a big children's center, but with good food. Parents would really like this, since usually all the food is ordered “from outside”: cafes, restaurants, or you have to cook large portions of food at home and bring everything in containers. In a children's cafe, such a tedious function for them disappears by itself.

Premises for rent

It is best to rent a space for a cafe. It should be very spacious, besides, do not forget about the kitchen - there should also be enough space.

In order for you to be able to accommodate 3 birthdays at once in your cafe, you will need an area of ​​\u200b\u200bmore than 200 m², this must be taken into account when developing a business plan. For now, consider the 200 m² option to get an idea of ​​the cost. The price, of course, will vary throughout Russia - in a small town it can be 100,000 rubles or 500,000 rubles a month. Let's stop at the figure of 200,000 per month.

There is no need to rent premises “from scratch”, that is, not intended for a cafe. It will be easier to convert an existing facility into a children's cafe. The premises will need to be renovated, taking into account the design solution, at least 300,000 rubles will go to the expenses of the business plan.

There must be a good exhaust and air conditioning in the room so that unpleasant odors do not stagnate in the children's cafe.

In addition to custom birthdays (and they will be held mainly from Friday to Sunday), the children's cafe can work as usual, for example, from 11 am to 7 pm, in order to bring additional profit. Take into account in the business plan the fact that the cafe should be located in a place with high traffic, where families walk. For example, central alleys, squares. Or just in the center, but put a small board somewhere in a crowded place, that a children's cafe, for example, is right around the corner. A sign over a cafe also costs money - from 20,000.

Cafe interior and furniture

The children's cafe should be spacious enough, it should have a lot of space for children's games. It is obvious that even if you have a “game room” specially assigned to the cafe, the children will not be limited to it and will run around the entire institution. Therefore, pay great attention to furniture: it should not contain sharp corners, should not be bulky, but at the same time it should be strong enough, and also light. We would not advise buying plastic furniture, as this will not give a pleasant surroundings for the establishment. Plastic furniture is undoubtedly associated with summer cafes, barbecues, and certainly not with a children's cafe.

Buying all the necessary furniture for the hall, children's playroom and kitchen is probably the biggest point in the initial waste in the business plan for a children's cafe. If you buy at least 50 chairs, 10 tables, all the necessary cutlery, tablecloths, a bar counter, a dry children's pool, toys, etc. The cost of buying furniture in a business plan is from 500,000 rubles.

The room should look bright enough, but not so bright that the children want to add something of themselves to the interior by drawing a picture with a felt-tip pen on the wall.

Before opening a children's cafe, you need to get to know children's interests closely: what cartoons they like now, what they are interested in. We think it makes no sense to design everything in the style of old, Soviet cartoons, which modern children do not even know about. Drawings of these cartoon characters can be in a children's institution, but not in the foreground.

The main visitors of the cafe are still children, and it is they who will brag to each other that they were in your cafe, passing this information to each other, and they, in turn, to their parents. A kind of "children's word of mouth".

It will not be enough to hire one designer to decorate a children's cafe, you also need to call artists who will paint the walls with your favorite cartoon characters. It is possible to hire professional artists, but this is a rather large expense in a business plan at the start. The best option is to find emerging artists who need a place to practice and a portfolio. Preliminary it is necessary to conduct a thorough selection of candidates so that it does not turn out completely bad. A simple scheme of work: just pay for consumables, and they draw.

Be sure to have a playroom in the cafe, where at least a minimum amount of some items for children's entertainment will be provided: wall bars, balls, toys, ropes, a dry pool with balls.

How are children's cafes organized abroad? See for yourself and learn experience :

Legal Issues

We must not forget that before opening a business, it is necessary to register as an individual entrepreneur or LLC, obtain all the necessary documents, pay the state duty, obtain permits from the fire service, from the SES.

At the expense point of a business plan, this is not as expensive as everything else (from 5,000 - individual entrepreneurs, from 11,000 - LLC), but still it takes a lot of time. You can ask some outsourcing company to do all this for you, even if you overpay twice as much. But this is the case, of course, if you are running out of time with the opening of a children's cafe or you want to get down to business as soon as possible, and not papers (which is actually the right idea).

Menu and additional services

You must be able to cooperate with people who are directly involved in organizing children's leisure: animators, soap bubbles, master classes, making birthday cakes to order and much more. This will be a separate line in the business plan for the institution. Find out what is popular with children now, offer various services based on these preferences. For example, a birthday cake with the image of your favorite cartoon character.

The menu of a children's cafe should be very well thought out. Even if you love Caucasian cuisine and are going to feed your children with barbecue, you need to be creative in this matter. It is not necessary to serve them, as in an expensive restaurant, of course. You can come up with interesting names for dishes, follow the beautiful presentation.

The child first of all pays attention to the appearance of the dish, and then to the taste. Your products should always be as fresh as possible, because children do not have such a strong stomach, and it can be poisoned even by yesterday's tomato. And if a child suddenly becomes ill in a children's cafe, the reputation will be instantly ruined. Moms will instantly spread this information around the city before you have time to wait for the end of the work shift.

Dishes should be not only tasty, but also necessarily healthy, parents also follow this. Let the menu, in addition to sodas, have fresh fresh juices, vegetables, fruits, juices. Prices should not be too high so that parents of almost any income can come to the children's cafe.

Children's cafe staff

The staff of the children's cafe should include an administrator, which you yourself can be at first, in order to closely monitor everything. It is the administrator who will have to negotiate all orders, answer phone calls, be responsible for the delivery of products and for all children's entertainment.

The cafe will require 2 waiters per shift (4 people in total), two cooks per shift (4 people in total), a cleaning lady - one per shift (2 people in total), an accountant, a loader.

The salary of the waiter here should be more than in other establishments. Why? Firstly, in a children's cafe, the waiter will not receive any tips. Secondly, it will not work on a percentage, since all orders are discussed with parents and administrators in advance. The waiter only needs to serve the guests well so that they are satisfied. Do not take waiters with a "sour face" on their face, because working with children always requires a smile!

So, the average cost for a business plan for staff:

1. waiter - 20,000 rubles (40,000 for two people);
2. cook - 20,000 (40,000 for two people);
3. cleaner - 12.5,000 (25,000 for two people);
4. administrator - 25,000 (you yourself can be it);
5. accountant (based on outsourcing) - from 10,000;
6. loader - from 5 000.

Total, personnel costs per month - from 135,000.

Advertising

In order for the children's cafe to work, it is necessary to conduct a competent advertising campaign, the monthly advertising costs in the business plan are from 20-30 thousand rubles per month.

To begin with, it is wise to use all free promotion methods: create groups on social networks, tell friends, friends of friends, take pictures of the interior, dishes, menus. To do this, it is not necessary to hire a professional photographer, you can ask your friends for a good camera for a couple of days, or use your own, if you have one.

It is necessary to warn everyone in advance about the official opening, invite some bright presenters to it, for example, a science show, magicians or people on stilts. Play several discount cards with a 10% discount on upcoming orders. It is important to treat all children with something very tasty, for example, unusual chocolates, so that they will remember this place.

Over time, it will be necessary to make a website where there will be convenient navigation through all sections. Today, parents use the Internet to find a children's cafe, because. you can choose a convenient location, evaluate the interior without leaving your home, as well as find out the menu and the average order bill.

Print business cards, distribute them to your friends, acquaintances, just people on the street who walk with their children. Print your menu and cafe address on a small format of flyers, ask to leave these flyers in kindergartens, children's clubs and children's centers, as well as in family cafes. In return, you can offer to keep their flyers. In general, mutual advertising is always good and beneficial for both parties.

Starting capital and payback

So, having calculated the total cost of opening a children's cafe in the business plan, we calculate the amount - this is about 2 million rubles. The amount, of course, is not small, but you can see the return on the cafe within a few months after the start of work.

If, on average, we predict in a business plan a monthly revenue of 400,000 rubles, and monthly expenses - 300,000, the business will pay off in a couple of years. Do not forget that at the start, the revenue is always lower than after at least six months of work, when you will already be recognized. In addition, working with children is a noble cause and remains “afloat” in any season, in any year.

We hope you succeed!

Roman Agarkov specially for Intellectis

Great competition, satiety of visitors lead to the fact that more and more owners of small private businesses begin to specialize in some narrow direction. If a clothing store, then either women's, or men's, or only children's, or only large sizes. If cargo transportation, then only one or two types of cargo. If a cafe, then either with a specific menu, or with a specific atmosphere, for example anti-cafe. Today I want to consider the idea of ​​​​how to open a children's cafe from scratch.
Here it is necessary to explain a little what, in my opinion, “from scratch” means: not only from minimum investment(because without any investments at all, even if even with efforts, nothing will work), but from the very beginning, having only a desire, and a business plan drawn up. We recently published an article on how to open your private Kindergarten We recommend reading.

What is a kids cafe?

Everyone represents an ordinary cafe. But the question of what is the difference between it and a cafe for children is answered by a few, or they are simply confused in the answers. Let's, as they say, clarify the situation: a children's cafe is a place where children can not only drink or eat various goodies, but also have fun - play, watch cartoons, or children's movies, chat with peers. The main thing here is to arrange a holiday for children. To paraphrase a famous movie hero: ice cream for children, flowers for mothers, and profit for you. Well, since children are the most valuable thing in the life of any person, the requirements for a children's cafe are especially strict.

Finding a space for a cafe

Go to search necessary premises you need to approach thoroughly: take into account the nearby places visited by children: zoos, children's shops, parks, children's hospitals, schools, etc. It is better that there is one or more playgrounds near the cafe with swings, slides, or attractions. Most best option for a novice entrepreneur - the opening of a cafe for forty to fifty seats. However, it depends on the population of your city, and on its location relative to the above establishments.

Required documents

As I already said, there are increased requirements for a children's cafe, so you will have to work hard and be patient when processing paperwork - the procedure will take from three to five months. In addition to the agreement on the ownership of the premises, or its lease, you will need:

• Engineering plan of the building.
• Architectural floor plan.
• Technological project.
• Gas Service Permit.
• Fire department permit.
• SES permission.

Cafe design

This is a separate item in how to open a children's cafe. The brighter and happier the room is decorated, the more attractive it will be for kids and teenagers, and therefore, how often little guests will return here directly depends on it. Many decorate the premises as a moment from a fairy tale or cartoon. Please note that the entertainment and gaming part of the cafe should be separated from the food area. Separate rooms should be for the kitchen and food storage. We must not, of course, forget the adult mothers and fathers.

Employees

All staff must not only have the appropriate qualifications, but preferably also skills in working with children. In addition to cooks, waiters, kitchen workers, and caregivers for children, you will need a security guard. It will be good to hire a team of animators who can be involved during children's holidays, or on weekends.

And of course, you need to think over the menu, which should be focused on its main visitors - children.

In any, even a small town, there are always cafes where you can have a relatively inexpensive and good lunch. But not everywhere open children's cafes. It is believed that children visit cafes much less often than adults. But if you properly organize a business, then you can make good money at a children's cafe. Consider how to open a children's cafe and why this business is worthy of your attention.

How to open a children's cafe from scratch

The last cafe, where you can go with your children or have a good time with the whole family, is very much in demand. Families come to relax together in the cafe, which has a place for adults and children, an interesting menu and exciting games. The children's cafe is just a godsend for mothers who stay at home with babies, families with small children, and for those who want to organize a birthday or an exciting holiday for their children.

But for the organizers, the opening of a children's cafe implies a serious preparatory work. If you want to open a children's cafe from scratch, in addition to starting capital, you will need:

• analyze demand and draw up a business plan,
• choose a place and arrange a rental
• draw up documents for a children's cafe
• think over the interior and make repairs
• purchase equipment, furniture and toys
• hire staff and buy toys
• think over the menu
• run an advertising campaign

It seems complicated, but any global task is easily solved if it is broken down into several small tasks. It is quite possible to open a children's cafe in 3 months.

What should be a children's cafe: interior and design

For a children's cafe, a special design is needed. The main thing here is bright colors, fabulous setting and "magic" menu. The main task is to attract children so that, having visited your institution once, they want to come again and again. Therefore, for a long and successful work in this business, it is necessary not only to provide services in the field of Catering but also organize holidays. In general, a children's cafe requires imagination from the owners: this is a business idea for creative people.

An excellent example of this kind of institution is the Anderson cafe in Kazan. Everything here is done for the convenience and comfort of children of preschool and school age: columns in the form of toy houses, unusual serving of dishes, beautiful children's furniture, even very comfortable toilets. And, of course, exciting mazes and toys. There is even an inscription for adults: "Children left unattended will be eaten or sold into slavery."

On earth there are many very interesting cafes for children with beautiful design and interior. One of the most amazing children's cafes in the world is "Alice in Wonderland" in Japan, where all the scenery of the Disney cartoon is reproduced: huge tomes, a floor in the form of chessboard, unusual doors. In Taiwan there is an establishment for girls "Barbie Cafe". The entire interior of the establishment is designed in pink.- from curtains to clothes of waiters.

A good children's cafe is always creativity + love for children. If you just want to make money, stop at a regular cafe or other catering outlet.

How to open a children's cafe from scratch and attract customers: a step-by-step business plan

Before opening a children's cafe, you need to carefully consider a business plan, and how, in fact, do you want to attract visitors to your establishment? To get a good income, an interesting menu must be combined with a good entertainment program. We will analyze step by step how to open a children's cafe.

Step 1. Analyze demand. Go to all the children's cafes in the area and see how the work is organized: what kind of design, entertainment, menu, prices are there. Assess the strengths and weak sides these establishments. Analyze the number and composition of visitors. Who comes there couples with small children or students? What hours or days are cafes full? How often do they organize holidays?

Step 2 Find a room. It is desirable to choose a room for a cafe on the first floor of a residential building. The second option is a shopping and entertainment center. It is desirable that the area was at least 100 square meters. meters, as it will be necessary to place a hall with tables, a game room, utility rooms. If possible, open

• small cinema,
• pets' corner,
• point of sale of children's clothing;
• point for renting cosplay costumes.

Step 3 Repair and selection of equipment. Let's take a closer look below. At the same time, you can start registering an enterprise.

Step 4 Find staff, think over animation and distinctive “chips” of your cafe. Not bad if there are clowns in the cafe, and the waiters are dressed in costumes fairy tale characters. You can also organize additional events on the road.

Step 5 Make a cafe schedule that suits all visitors. The cafe is open from 10 am to 10 pm. For small children with parents - up to 18 hours, and the rest of the time - for high school students, who can also offer their chips, for example, interesting events.

Step 6 Make a menu. Firstly, it should be different from an adult, secondly, portions should be made smaller, and thirdly, come up with an interesting serving and names of dishes. Certain dishes can be served in the form of figures: snowmen, animals, etc. It will be much more interesting for a child to eat instead of rice porridge rice snowman, or a white mouse instead of dumplings. As for the names, tonys should also be original: “funny hamburger”, “shaggy sausage”, “sun on a plate”.

Step 7 Advertising campaign. A new children's cafe definitely needs good advertising. It is best to give it to social networks and also make your website. You can also advertise on sites that are somehow related to children: children's entertainment, children's clothing, etc. Be sure to make a good colorful sign, if possible - place ads in kindergartens and schools.

Equipment and furniture for a children's cafe

Equipment for a children's cafe is a special article, since certain requirements are imposed on it. You will need:

For the hall:

• tables (low);
• chairs (various sizes);
• showcase.

For kitchen:

• plates;
• cabinets of a certain height,
• fridge,
• Dishwasher;
• tables;
• hood;
• special tools and utensils.

For the play area:

• labyrinth;
• Stuffed Toys.

As for the premises where the children will be, they should be as comfortable as possible for them. It is not advisable to use fragile dishes, slippery materials. The main criteria are functionality and safety. Furniture is better to choose wooden, without sharp corners, and have special chairs for kids.

What documents are needed to open a children's cafe: registration and registration

To open up businesswithno problem, you need to register it right away. For a children's cafe, two forms of business registration are acceptable: individual entrepreneur or LLC. Registration can be done both in the tax office itself, and to draw up documents online. Now there are no problems.

The easiest way is to set up a sole proprietorship. To do this, you must pay a state duty of 800 rubles, fill out a special form, prepare a photocopy of your passport. Forming an LLC will cost more, and in addition, statutory documents will be needed. IP is an easier way, but you need to consider that in case of failure, individual entrepreneur will pay with its property, and LLC - only with the property of the organization.

When registering a business, it will be necessary to indicate the OKVED code. OKVED code 55.30 is suitable for you, which includes the work of restaurants and cafes, and it is also advisable to indicate OKVED code 92.72 - for organizing entertainment and recreation.

When choosing a taxation system, it is most convenient to focus on the simplified taxation system, which involves not too complicated reporting and payment of taxes, in which you have to pay 6% of net profit or 15% of earnings.

The downside is that children's institutions are checked more often than others. Therefore, you should always have:

• lease contract;
• permits from SES, State fire supervision and local administration;
• certificates for products and toys;
• health records for staff.

Licenses and special permits are not needed to open a children's cafe.

Financial plan for a children's cafe

Before you seriously think about opening a children's cafe, you should calculate the costs and expected income.

How much does it cost to open a children's cafe

Cafes are not cheap. Let's calculate how much it costs to open a children's cafe. first you need to be ready to shell out a round sum of about 2,000,000 rubles for the business, depending on what exactly you plan to do. AT small towns the amount may be slightly less, in Moscow - even higher.

The biggest expense will be the purchase of equipment. It can take from 1,000,000 rubles or more.

Purchase of products - 75,000 rubles.

Business registration - 40,000 rubles.

In addition, the amount of start-up capital must include rent, taxes, utility bills, which will amount to another 150-250 thousand rubles.

How much can you earn at a children's cafe

As a rule, a children's cafe pays off within a period of one to three years. Let's calculate how much you can earn at a children's cafe. If we take into account that the average check will be 500 rubles, and the income from holding events is 1,000 rubles, then with an average fullness of a cafe for 10-12 tables, you can earn from 3,000,000 to 4,500,000 rubles a month.

How to open a children's cafe in a small town

in metropolitan areas and major cities there is some competition in the area of ​​children's cafes. In a small town, a children's cafe may be the only one, but this does not mean that the requirements for it will be less. And we are talking not only about the requirements for the premises and equipment. If you want your cafe to work for a long time and bring in a good income, it should suit both adults and children. Let the establishment not have a large area, but you should not save on design, interior and dishes.

The original design of the establishment, high-quality dishes with unusual names, an exciting program will certainly bring a large number of customers to your cafe. Moreover, for small towns, such an “advertising move” as word of mouth remains relevant. If the first visitors like your cafe, they will tell their friends and acquaintances about it, and therefore, you will not have to incur extra advertising costs: the attendance of the establishment will increase due to word of mouth.

In addition, you can save on staff. You will need 2-3 waiters, a cook who can also be a confectioner, a cleaning lady who combines the duties of a cloakroom attendant. So opening a cafe in a small town is even easier and cheaper than in a big city. Another plus of a small town is better transport accessibility compared to a metropolis and the inexperience of the population. If in Moscow and other large cities it is difficult to surprise visitors with animation and a new gaming zone, it is easier to do in a small city. But keep in mind that the average price tag in your cafe should be “lifting” for people with an average income level in your city.

An alternative to a children's cafe - a cafe with a play area

An alternative to a children's cafe can be a cafe with a children's playroom or area. That is, a cafe can be for adults, but the trick is to make it a playground for children's games: install a labyrinth, a dry pool, and buy toys. A cafe with a game room will attract more customers for the following reasons:

Parents will have somewhere to leave their children, and they will be able to sit quietly at the tables;

Children will play exciting games and not interfere with adults.

Cafe with play area - a good option for families with children who want to spend the evening together.

Opening a cafe with a children's playroom or area is not difficult, but it will require additional costs. The playing area does not have to be in a separate room. It is enough to make a play area, and for example, put a small labyrinth in it.

1. Cafe for children's parties

These are rather cafe-clubs where children can gather to spend time together, have fun and play. The program usually includes refreshments, games, animation. In these cafes, places are always booked in advance. Additional services are sold well there - for example, calling animators.

1. Children's mini-cafe

For starters, you can try your hand at opening a mini-cafe. It can be placed in a large game room: a small showcase and 2-3 tables will completely solve the problem.

1. Franchise cafe for children

If you do not know how to open a children's cafe from scratch, if difficulties arise, you can start working on a franchise. What do franchisors usually offer?

• ready project for business development;
• ongoing support;
• fast start;
• raw materials and equipment.

It is better to start working with well-known brands that have already established themselves in the market and are well known.

What franchises can be considered?

1. Franchise network "Kinderland" To start, you need 3,500,000 rubles. Monthly contributions -5% of earnings. It is possible to recoup the project within one and a half - two years.
2. Franchise network "Cinderella". Initial investment - 2,500,000 rubles, royalties -5%. Investments pay off within a year.
3. Franchise network "AnderSon". Start-up capital 2,000,000 rubles. Royalty - 10%. Payback 1.5-2 years.

It is up to you to open a cafe from scratch or franchise. Of course, if you open a cafe from scratch, the costs will be lower and there will be more freedom in choosing design and interior. If you work on a franchise, you will be helped by an already promoted trademark children's cafe.

A children's cafe is a sought-after and popular business, because most parents want to see their children happy and do not spare money for this. If you are creative and love children, this business will appeal to you and, if successful, will bring not only pleasure, but also high income.