How to open a martial arts club. Premises and equipment

Today, many representatives of the business community are increasingly thinking about how to open sports section. And this trend is quite easy to explain.

Everyone understands that sport is the future of our country. It is now becoming fashionable to maintain a healthy lifestyle, and not to abuse bad habits.

It can be stated with confidence that a person who knows how to open a sports section and plans to do so will kill two birds with one stone with such intentions. First, it will create additional terms for doing exercises, and secondly, he can extract quite a solid profit from this business.

It should be noted that before opening the sports section, preparatory actions should be carried out. Which? Everything is very simple.

Business plan

First you need to draw up a business plan for the sports section on paper. In this document, you should reflect all the subtleties of organizing your own business: determine the size of the premises for classes, the number of staff, the amount of start-up capital and calculate how much you intend to make a profit in the end. Set clear goals for the near future.

Business registration

Before you open a sports section, you must give your entrepreneurial activity legal character. What is meant by this? You must register your business with the competent authorities.

It should be noted that you have the right to formalize your enterprise as a commercial structure, or you can choose, for example, a non-profit partnership as an organizational and legal form. If you choose the latter option, then you can expect to receive tax breaks from the side of the state.

If you intend to make a profit, then you should receive title documents from the tax office. If you stop at a public organization, then - in the territorial bodies of justice. To make it easier to pay taxes on initial stage it is better to register your activities as an individual entrepreneur.

It should be noted that the registration procedure, as a rule, does not cause difficulties, and after 5-7 days from the date of application, the necessary documents will be in your hands.

Section location selection

You must understand that in the age high technology humanity leads a rather dynamic life, when there is not enough time for anything. That is why people are not attracted by the prospect of standing for a few precious hours in traffic jams on the way to the sports section. Therefore, your club must have a convenient location. Naturally, customers should easily get to it by public transport.

Of course, not everyone can afford to rent a room in the city center. It is optimal to choose the location of your sports section in one of the sleeping areas. This will provide you with a regular influx of customers. At the same time, choose places where there are convenient parking lots so that your club members can park the car in the right place.

Staff

At the next stage, you must decide on the staff, because without qualified trainers, administrators, consultants and massage therapists, it is unlikely that you will be able to competently organize a business. Do not forget that every month you will have to pay for their work.

Advertising

In order for as many people as possible to know about your section, you need to systematically advertise own business. Let's advertise in newspapers, on the radio, put up flyers on the streets. Organize promotions for your customers, for example, set a 5% discount when buying a monthly subscription.

Gym space and equipment

When organizing the above business, you must carefully consider what your sports facility will be like (this is also true when developing a document such as an art school business plan).

If you intend to work with clients with a low level of income, then the cost of renting a gym should not be excessively high. As an option, you can recommend semi-basement or basement rooms.

If you intend to put your business, as they say, on a grand scale, thinking, for example, about how to open a martial arts section, then you will need several fairly large premises where you could provide gyms, a lobby with a wardrobe, locker rooms, toilets And so on.

As for the equipment, visitors will judge the status of your establishment by its quality and design. The range of equipment depends directly on what kind of sports you are going to teach your customers.

For example, to organize a martial arts section, you will need special carpets, mats, exercise equipment, bars, and horizontal bars. Have you decided to open a basketball section? You need to take care of the balls, sportswear, and the arrangement of the hall with rings in advance. To play badminton you will need a net, rackets and shuttlecocks.

If you want to have only modern models of simulators, then when compiling, for example, a business plan for a martial arts hall, you must provide additional expenses in start-up capital, since modern "health machines" are quite expensive.

Again, it should be noted that if your business is focused on customers with a low level of income, then spend money on expensive bike paths It hardly makes sense, since such investments will not be able to recoup quickly. If you want to become a worthy competitor of well-known sports schools in your city, then you should have everything new and modern.

Of course, give Special attention the quality of service in your section. Do not forget that the client is always right: he should be as comfortable as possible in a sports school. Remember also that sport is positioned as a separate ideology. It involves a positive attitude towards people leading a healthy lifestyle.

Various types of martial arts are very popular today. What it is? Martial arts are sports varieties in which participants compete with each other without using firearms.

Peculiarities

Exist certain rules applicable to a particular type of martial arts. Do not confuse martial arts with martial arts. Martial arts are combat and sports. Experts call martial arts and martial arts in a word, "kempo".

Among the visitors of such clubs there are men, women and even small children. There are plenty of people who want to learn this from scratch or improve their own skills.

In small settlements the presence of such a club can bring significant profits, the absence of competitors encourages many to open a sports organization. When starting any business, you need a well-thought-out business plan. You don't have to spend a lot of money to implement this plan. In addition to the commercial side, this business project is healthy and useful.

Business registration

Opening your own club means registering it as an LLC or an individual entrepreneur. After that, you can receive money for the education of everyone legally. Since sports in some cases lead to human injuries, it is simply necessary to consult a lawyer when preparing all documents. You should study all the nuances of design and choose the most suitable option.

If you form a non-profit partnership, the state can provide benefits regarding taxation. Having chosen an individual entrepreneur, you will have to register with the tax office and pay taxes.

Favorable place

Do not consider premises located far from residential areas. People value their time, so they will not transfer it to getting to the club. The best option for the location of the club is a room located near the metro and bus stops.

The only disadvantage of renting in the city center is its cost, which not everyone can pay. It is better to rent a room in a residential area, the payment will be much lower, but the number of customers will not decrease.

Well, if there is a parking lot near the club, for many clients this nuance is important, since the prospect of leaving the car where it is necessary does not suit.

Equipment

For the martial arts hall you will need:

• tatami about 120 sq. meters,
• helmets,
• makiwara,
• gloves,
• swedish wall,
• decorative elements.

On the Sports Equipment you have to spend a lot of money. You need to take the time to find professional trainers.

They must have the highest qualifications, a prerequisite is the degree of master of sports, extensive teaching experience. A properly organized martial arts club has an amazing atmosphere dedicated to health and improvement.

Today, gyms provide additional services. The number of visitors depends on the quality of the services provided. Opening your own club is not easy, you need to be aware of all the nuances that accompany this.

Marketing ploy

You can save on flyers if you independently develop a design and print them on a printer at home. Special advertising agencies will do this work for you. Every whim for your money. Engage in the promotion of the site, and the number of visitors to your club will definitely increase. You can attract customers with various incentive offers.

Expenses and income

It is clear that the first thing an entrepreneur is interested in is how much it will cost him. Approximate costs:

1. renting a room is realistic for 60 thousand rubles;
2. repair and purchase of equipment will cost 400 thousand rubles;
3. staff salary (10 people) about 200 thousand rubles;
4. advertising will have to spend about 100 thousand rubles;
5. possible expenses of 100 thousand, in total it is necessary to prepare about 900 thousand rubles.

The profit of the martial arts club is divided into: permanent and temporary. A permanent income is provided if customers buy subscriptions for several months at once, its average cost is one and a half thousand rubles. A good profit is not a myth if you attract about 100 new customers every month. Great if the classes are group and individual.

Temporary income provides for the payment of one-time payments by the client, the bad thing is that many visit clubs from time to time. The cost of one visit is about 150 rubles.

A small sports martial arts club brings a monthly profit of 200 thousand rubles. In this scenario, the business will pay off in six months.

Possible options

If for some reason it is impossible to open a sports club, it is worth considering the option of opening a gym, which has some advantages.

You can open your gym without investing a large amount. Such a room is limited to elementary repairs. Will have to spend money on installing a quality ventilation system, locker rooms, shower, tatami. Required inventory can be acquired over time, it is not necessary to buy everything new.

Such a hall will find its regular customers, because fans of martial arts will purposefully go here.

The hall can be rented and received passive income. You will have to pay for the work of the administrator and cleaning lady. You can open your hall with necessary knowledge and cash.

In connection with the popularization of sports and a healthy lifestyle, organizations of this kind are becoming more and more in demand. Since this market is already saturated with fitness studios, it makes sense to look for more recent business niches. From this point of view, it makes sense to open a martial arts club that will take its rightful place in its niche.

Martial arts club: development prospects, business features

Martial arts have gained total popularity among people different ages quite recently, so there are still few specialized clubs teaching one or more of these disciplines. Since this niche is relatively free, a novice businessman has the opportunity to occupy it without experiencing much pressure from competition.

An important feature of the martial arts club can be considered its low level of cost: the main costs will be rent or purchase of premises, all other investments are relatively small. Meanwhile, in the case competent organization of the company, the chances of getting a sufficiently high profit will be considerable.

It is worth paying attention to the issue of licensing this type of activity: if the organization is of a recreational and developmental nature and does not have the status of a certified sports school that issues certificates or diplomas to its students, a license will not be needed to open an enterprise.

Step-by-step guide to creating a martial arts club

There will be several initial stages of creating a martial arts club:

• study of the chosen business area, analysis of proposals and price features competitors;
• determination of the specifics of the future club: it is important to decide what martial arts will be taught in this organization and what format it will have. Often, such organizations combine several popular sports: martial arts (aikido, karate, wushu, judo, hand-to-hand combat, etc.);
• creation of a business plan, where all the necessary financial investments and the period in which the costs can pay off are calculated. The business plan should also consider the pricing policy of the future enterprise;
• search for premises suitable for opening an enterprise of the selected format;
• recruitment;
• registration of the enterprise in the tax office;
• advertising campaign.

All these stages are mandatory, they can be completed sequentially or almost simultaneously. Be sure to create an official website of the company even before the start of the martial arts club, where potential customers can find all the necessary information, including class schedules and prices.

As for the main costs that the founder of the club faces even before the opening of the enterprise, they must be written in the business plan. So, one of the most expensive items will be renting a room: since even for small club martial arts need a spacious room, the cost of this kind will reach about 50 thousand rubles. Depending on the specifics of the club and the types of sports represented in it, investments in repairs and equipment for the premises require up to 500 thousand rubles.

The business plan also includes salaries for employees. The amount of these costs depends entirely on the size of the staff and the qualifications of the staff.

Advertising costs will be considerable: they will amount to approximately 100 thousand rubles. It is not worth saving on advertising, so even at the stage of preparing the club for the opening, you need to conduct a full-fledged campaign by posting information on the Internet, as well as paying enough attention to outdoor advertising, as well as the media.

With a competent approach and calculation of all costs, such an enterprise should pay off within 6-12 months.

Martial arts club: choice of premises

The room in which the martial arts club will be located should be spacious, and the more sports and training groups they plan to place in it, the larger it should be. So, usually in sports organizations there should be several training rooms, locker rooms equipped with showers and lockers for clothes, as well as an office of the head and a reception.

The level of equipment of the club largely depends on the potential clients that the owner of the organization is counting on: if it is planned to open an elite martial arts school with individual approach to each client, everything from repairs to simulators and equipment must be top quality. To arrange an economy segment section in a residential area, you can use more than budget options equipment. In this case, it is possible to set low prices, thereby creating a niche for clients with limited incomes.

Staff

The next step is staff recruitment. Its number will depend on the number of club training courses. As a rule, you will first need to hire two or three qualified trainers, as well as an administrator and technical staff. With an increase in the number of sports programs, an increase in staff will be required. In order for the club owner to be sure of the high level of teaching in his organization, it is advisable to conduct staff training from time to time to improve the skills of each employee.

An advertising campaign will be very important when opening a martial arts club. Since this niche is not yet completely filled, as a rule, a noticeable sign and banners near the location of the organization may be enough for the starting stage of its activities, but further development and the expansion requires more massive advertising, which will not do without the use of the Internet. So, advertising will work well in in social networks, specialized sites dedicated to specific types martial arts or healthy lifestyle life in general. You can entrust the conduct of an advertising campaign to one of the company's employees or apply for the services of specialized advertising agencies.

Business registration

In order for a business to be legal, it is necessary to formalize it, for which they turn to the tax office at the place of registration of the future entrepreneur. Before that, you need to decide on the status of the future company. So, it can be a legal entity (as a rule, they form an LLC) or function in the form of individual entrepreneurship.

At the first stage of organizing a business, it makes sense to issue a status individual entrepreneur. This form allows you to keep a mini-format club with a small number of staff, making it possible to pay a small income tax without completing a large number of documents legal entity. So, when establishing an LLC, it will be mandatory to contribute the authorized capital (in the case of opening sports club an amount of at least 10 thousand rubles will be required). Also, an LLC involves the presentation, along with a special statement, of the charter of the enterprise, a decision on its creation, and if there are more than one owners, the minutes of the meeting of the founders of the organization.

As a rule, if only one person owns the martial arts club, it will be sufficient to obtain a certificate of an individual entrepreneur. This status can be obtained at the tax authority, which is assigned to the applicant's registration address. If it is geographically inconvenient for him to visit this department, you can send the necessary documents by mail. The second method will be longer: if, when submitting an application and a package of documents to the tax office, a businessman personally receives a certificate no later than 3 working days, then filing an application by mail can take up to a week. For those entrepreneurs who find it convenient to conduct all tax transactions via the Internet, online filing of documents is suitable. To do this, it is enough to fill out a special application form on the official resource of the Federal Tax Service and attach scanned documents, confirming your identity using an electronic signature. Documents are sent to in electronic format tax service specialists, after which the waiting period is also up to 3 days.

In addition to the application itself, the future businessman needs to submit copies of the passport and TIN. In addition, you will need to pay the state duty, also personally visiting any branch of the bank or via the Internet, and attach a copy of the receipt to the application.

In the application for registration of IP, the future entrepreneur must provide the following information:

Any citizen of Russia over the age of 18 who has official registration in the country can fill out and submit such an application. The specialists of the tax inspectorate can refuse with a refusal only if the application is not completely filled out or the applicant has not submitted all the necessary documents.

In addition to registering with the Federal Tax Service, before opening a club, it is imperative to obtain permission from the fire, sanitary and epidemiological and other regulatory services. In general, taking into account current trends in business, a martial arts club can be prestigious and profitable. Particular attention in its establishment should be given to financial planning and developing a strategy for the future organization. We must not forget about the quality of training in the club and competent advertising of the organization. The combination of these factors will allow in the first year of the martial arts club to take one of the leading positions in its field.

Feb 10, 2017 Sergei

Sports as a service has a wide range of fans and potential consumers. Someone wants to reach a professional level and achieve awards, someone just wants to keep themselves in good physical shape and be able to relieve stress and negative energy accumulated per day. Boxing is no exception in this regard - it enjoys stable popularity among both amateurs and athletes. high level. Both of them need a place for training, so opening a boxing club with a competent business plan will bring quite high profits. However, this business requires significant investments, therefore, if you do not have a serious starting capital, then it is advisable to find investors for your project in advance.

The sports sector is replete with offers for almost every taste and budget. Therefore, if you decide to open a boxing club, then get ready for serious competition. In one way or another, your rivals in the fight for clientele are all sports institutions that offer training in various types of martial arts. Although, of course, the main competitors are the centers where boxing classes are held.

In order for your business to be competitive, before drawing up a plan, you need to conduct market research and study all similar offers presented in your city. It is necessary to find out which niche is less filled - amateur or professional, to understand the nuances of pricing in this segment, to find out in which areas of the city boxing training is most in demand, but at the same time less represented.

The results of a marketing research (you can conduct it yourself, or you can outsource it to a specialized agency) will help you choose the right location for starting a business, as well as decide what services your center will offer - whether you will work with children and women, include whether in the training program professional level, or limit yourself to teaching amateur beginners, will your club be designed to host competitions, etc. Of course, many of these aspects depend primarily on the size initial capital, however, in order to successfully compete with the already promoted boxing clubs of the city, your center must offer the consumer high-quality and comprehensive services.

It is worth mentioning the holding of boxing competitions separately, since they will significantly increase your chances of survival in competition with other centers. Competitions are an excellent advertisement for your club as such and the coaches working in it, it is also an opportunity to attract new clients by showing in practice what level your students have reached, and besides, sports competitions are an opportunity for cooperation between centers, because in this way they collectively earn on the audience.

room

To open a box center, you will need a fairly large room, preferably several halls, since it should include at least:

1. - training room, designed for enough a large number of people - so that they can train in parallel without interfering with each other
2. - a gym - its capacity is also important, since the queue for the simulators will not add popularity to your establishment among customers
3. - the hall where the sparring ring will be located (in major center usually there are at least two such halls - with a training ring and a competition ring, however, in the event that the club has an exclusively training and training focus, it is realistic to combine a place for sparring, for example, with gym)
4. - locker room, shower and toilet (plus, as a bonus - a sauna with a swimming pool)
5. - economic and administrative premises

Equipment

If you plan to train not only for men, but also for the fair sex (and women's boxing is now gaining popularity, being a more uncompromising and energetic alternative to a variety of fitness areas), then you should take care of separate rooms where your clients could change clothes and to take a shower. In the event that the club's program also involves children's training, then it makes sense to equip a separate room for young boxers, since the parents of athletes can be picky about the common room.

Thus, the opening of a box center really requires large areas (at least 150-200 square meters with ceilings no less than 2.4 meters high), and if you take the beginning of this business seriously, it is more expedient to invest in the construction of your own premises (together with the purchase of land, this will cost several million rubles). However, if this is not possible, then it is better to look for a room for rent as close as possible to the city center and business districts, since most of your potential clients will prefer the evening hours of training and come to the gym after work (abroad, the direction of "white collar boxing" - boxing for "white collars", that is, office workers - stood out as a separate promising industry).

Gym equipment (with a focus on weight machines) - approximately 1.2 million rubles for 30 machines

Sports equipment (barbells, pancakes, dumbbells, etc.) - about 90-100,000 rubles

Punching bags - the price of one pear is approximately 4,000 rubles

Training and competitive rings - the price of a training ring starts at 80,000, the cost of a competitive one will be at least twice as much, up to 400,000 rubles (one type differs from the other in more stringent quality requirements, so if you do not plan to go to the professional level and organize sports competitions in the club, then you can not invest in the purchase of a professional ring)

Necessary furniture and household appliances

Boxing equipment for personal use - gloves, helmets, etc. (the purchase of this is not mandatory, since the rules of most clubs require athletes to bring their own equipment - this is rather an opportunity to earn additional income from equipment rental).

Personnel

The main role in the functioning of the boxing center belongs to coaches and mentors, that is, to those people who directly conduct classes. If the entrepreneur himself long time engaged in boxing, and then decided to open his own business, then good option will be his job as a coach in the category to which he is already accustomed. As for hired employees, then, of course, they must have work experience and sports achievements, however, it is necessary to take into account some nuances depending on the characteristics of the group with which this or that mentor will work.

So, a coach who conducts classes with athletes who want to reach a professional level or who are already training in this category must himself have a certain “track record” of awards and, of course, experience in training winning athletes. At the same time, the high demands and rigor inherent in professional coaches can interfere with a mentor who teaches amateurs, since in this category people train more for themselves and are not going to chase sports regalia, which means that they can and should be allowed to train in a more gentle mode. Separately, it should be said about the coaches who will conduct classes in children's groups - these employees, in addition to sportsmanship, must also have a certain pedagogical talent (ideally, supported by practical experience).

It must also be remembered that boxing, being a rather tough sport, is fraught with the risk of injury during training. Therefore, it will not be superfluous to have a physician responsible for the safety of the health of clients on the staff.

In addition to the coaches and the doctor, the administrators (usually two full-time positions per club, working in shifts) and the manager are responsible for the work of the club. If an entrepreneur is not going to engage in coaching, then he can take on the functions of a manager. So he will not only keep the business management process in his hands, controlling all the details, but will also save on payroll.

Those functions that are not directly related to making a profit are best outsourced. This includes the services of an accountant, a lawyer and a tax consultant, cleaning services, as well as club security.

Documents and licenses

If we focus on extracting commercial profit, then registration as a legal entity (a company with limited liability), since this form of doing business is more significant. Registration of an LLC will cost 4,000 rubles, to the list required documents includes a decision to establish a company, its charter, statutory documents of a legal entity and an application. In addition, a legal entity needs authorized capital. The law also allows opening boxing centers and similar establishments in the format of individual entrepreneurship (the state duty is 800 rubles, and only an application is required from the documents. The applicant's passport and its TIN), however, in this case, the individual entrepreneur will risk all his property, and not just his part authorized capital.

There is another format of work that is acceptable in the sports field - registering the center as non-profit organization. In this case, the owner of the center can count on state support in the form of various grants and privileges, since the NPO is engaged in socially significant activities, and sometimes in monetary terms this turns out to be even more profitable than commerce.

As for the license, it will be required only if the services of the center will involve full-fledged teaching activities - in other cases, obtaining a license is not necessary.

Marketing

In order to make yourself known and attract customers, an entrepreneur should launch an active promotion campaign - advertising of his services can be placed in local media and on the Internet (on sports forums, as well as in groups dedicated to the life of the city and the area in which the boxing center is located) . At first, the main focus of advertisements and flyers should be on the grand opening of the club (during which you can play for free subscriptions and classes, discounts and club guest cards, as well as items of boxing equipment).

In general, various contests and sweepstakes today are a very convenient option for online advertising. Every week or month, you can raffle the above lots among the subscribers of your community on social networks (or add something of your own) for reposting an advertisement. This move is convenient because the contestants, hoping to get a prize, will place ads in their profiles for free. Of course, for this you must have a group with a sufficiently large audience (creating a group and increasing its size on the VKontakte network will cost about 5,000 rubles).

In addition to the advertising campaign, when promoting services, attention should be paid to establishing relationships with wholesale buyers of subscriptions - usually these are employers who have big staff employees and offering full or partial compensation to their employees sports activities as a social package. For such buyers, a system must be previously developed special offers with discounts and bonuses.

Prices for services and business profitability

The average cost of one subscription for a month of boxing is about 3,600 rubles. With an average number of club members from 300 to 500 people (figures acceptable for a large boxing center), the monthly profit will be about one million rubles.

collapse

Today, sports clubs are not just rooms with a variety of exercise equipment, they provide many additional services, for example, halls for martial arts, self-training, for training other sports programs. The better these services are provided, the more visitors such an institution will have. To martial arts, you first need to think over a business plan.

Today, both young people and more mature men are very popular different kinds martial arts. Even the female half of society cannot resist this sport. Opening your own section of martial arts can subsequently bring good money, especially in small towns with little competition. To organize a business in this direction does not require huge investments. And the business project itself is not only commercial, but also beneficial to the health of society.

Analysis of the situation in the sports services market

Most often, this type of business is formed on the basis of educational institutions when their gyms are rented for training.

Before opening your own business in this area, you need to conduct a thorough analysis of similar institutions already existing in the region, find out their focus, and assess the demand. Based on the results of the analysis, it will already be possible to decide on which types of martial arts it is most profitable to provide services. If you yourself own any kind of martial arts, then the direction of your activity is predetermined by itself. But, if there are no such skills, then, of course, you will have to hire experienced craftsmen martial art.

For the selection of coaches, it is worth organizing a rigorous selection according to the following criteria:

• First of all, reputation as a coach.
• teaching style.
• Achievements of the students of each individual candidate for the position of coach.

A special teaching style, qualifications and a positive reputation of a trainer are the key to the success of a business in this area!

Demand for sports clubs

The market of sports services: sports clubs, martial arts sections, fitness clubs is in great demand. Despite the huge number of institutions already open, the demand for these services in in full currently unsatisfied. Therefore, the sports business is quite in demand, has good payback rates.

Business registration

There is more than one option for registering a sports business. First you need to decide:

• open your own independent martial arts institution;
• to be a member of the sports federation of this sport.

Each of these options has its own advantages. Everything will depend on the purpose of opening a sports section:

• open your own business for profit;
• the main goal is to promote the chosen type of martial arts, prepare students for large-scale competitions.

If a decision is made to open an individual sports club, then it is necessary to register the business as an individual entrepreneur or LLC. In this case, it will be possible to make a profit from training legally. Regarding the choice of taxation system, it is recommended to seek detailed advice from an experienced lawyer. In this type of activity, the services of a lawyer may be needed repeatedly, since sports are always associated with increased risks of injury to students.

If you enter a sports federation, the composition of a children's and youth sports school, you can register a business as a non-profit NGO, form a non-profit partnership. In this situation, the state provides established tax incentives.

With individual entrepreneurship, you will definitely have to register with the tax authority, when joining the Youth Sports School, the sports federation - only with the local justice authorities.

When registering an individual entrepreneur, the registration period may be limited to five business days. For registration of a non-commercial enterprise, the registration period is up to one month.

Section location selection

When choosing a room for martial arts, you need to understand that the prospect of standing in a traffic jam for several hours, getting to training, does not suit anyone today. Therefore, the club should be located in a place that can be easily and quickly reached by shuttle bus, metro, etc.

Renting a room in the very center of the city is, of course, very good, but for the price it is not affordable for everyone. Most best option for the opening of the sports section - a sleeping area. Here the most affordable prices for rent, plus a constant influx of customers.

When choosing a location, it is also worth considering the availability of parking areas for road transport so that the client has the opportunity to park his own car near the sports club.

Advertising

In order to recruit students to an organized sports section, it is necessary, of course, to declare yourself. For a small martial arts club located in a residential area, this type of advertising, such as distributing leaflets, works well. One leaflet will approximately cost up to 2 rubles. The price depends on the format of the leaflet, the complexity of the sketch, circulation.

A simplified version of leaflets is business cards with the contact details of the sports club. They can be made independently at home on a printer using colored paper.

You can deal with the distribution of business cards, leaflets on your own, you can also attract a specialized advertising agency. In the second case, the cost of services will be about 5 rubles. for one flyer.

Expense/Income

How much does it cost to open your own successful martial arts establishment? Various factors can influence the price.

Approximate investment:

• room rental - 60,000 rubles.
• repair of the premises, equipment - 400,000 rubles.
• salary of 10 employees - 200,000 rubles.
• advertising - 100,000 rubles.
• additional expenses - 100,000 rubles.

The total amount is about 900,000 rubles.

The profit from such a sports institution will consist of several parts: permanent + temporary.

• A subscription can be bought immediately for several months - this is a constant income. The average cost of a monthly subscription is 1500 rubles. Therefore, in order to receive good profit from this business, it is necessary to attract at least about 100 such customers every month.

• Temporary income is when a client visits a sports club several times a month, making one-time payments. One such visit is approximately estimated at 150 rubles.

IN total from a small sports club you can monthly receive up to 200,000 rubles. arrived. Payback of business - from 6 months.