Construction equipment business. Video instruction on organizing a company

Organization own business requires a special approach. It is necessary to carefully study the market, evaluate investments and calculate profitability. Today such a direction as or in another major city Russia is becoming increasingly popular and is attractive for investment.

The most popular ways of hiring special equipment are rental and leasing. Fundamentally, there is a significant difference between them.

When the tenant receives the right to buy out the rented car, which at the same time is not only the object of the transaction, but also a pledge under the contract. The agreement is concluded for a long period (from 12 months), the procedure for its execution and execution is relatively complicated. When renting equipment, it is simply taken for a while, the terms of the agreement can be very short, up to several days or even hours. The paperwork process is extremely simple.

In addition, during leasing, the lessee is obliged to make an advance payment, which usually amounts to 15 - 30% of the value of the special vehicle. If a lease is concluded, then in the vast majority of cases this is not required. Leasing provides only equipment, the tenant bears all the costs of its repair and refueling. You can rent a special vehicle with a driver, and the owner should worry about how much it will cost to refuel and repair it.

Thus, there are quite big differences between renting and leasing. Before choosing the type of a specific contract, it is necessary to determine for what and for how long special equipment is required. If for one-time or periodic work, for a short time, then you can rent a car. If, in order to fulfill permanent work for a long period of time, and there are not enough funds for the acquisition, then better fit leasing.

But before launching the work of the company, it is necessary to take into account many points. One of the most important is the number and type of special equipment that you need to purchase.

Not every type of equipment, which is very expensive, will be in demand enough to recoup the costs of its purchase and make a profit.

Each entrepreneur starting out in this area needs to decide which technique he will choose: the universal one, which is required when carrying out all construction works, or highly specialized, the need for which arises less often, but there are not so many competitors on the market. It is important to take into account the seasonal demand for equipment in order to avoid downtime and related losses.

As an example, we can consider, which performs the work of transporting materials, loading and unloading, digging holes and trenches. This kind of multifunctional special equipment enjoys in great demand due to its performance characteristics.

As for the manufacturer of special equipment, it is better to purchase imported equipment, although the price for it is higher than for domestically produced vehicles. The main advantages are the quality of equipment and the minimum probability of breakdowns during operation.

The next step after choosing a machine is hiring an operator. This should be a qualified, experienced specialist who is responsible for his work. The quality of his work will have a significant impact on the success of the business and the increase in orders. In addition, most of the equipment breakdowns occur due to the irresponsibility or incompetence of the operator.

When organizing a motor transport company, it is necessary to think about a place for storing equipment, a technological area for carrying out repair work, as well as an office space is required.

At proper organization activities will pay off in two or three seasons. Universal multifunctional equipment pays for itself in less time, thanks to a wide range of tasks performed.

Video: Rental of special equipment and cargo transportation services without intermediaries!

Study the demand for rental of special equipment in your locality and nearby areas. Based on the results of this study, you will be able to determine which types of equipment should be purchased in the first place for a quick payback.

Make a real and competent business plan, taking into account all the risks and additional opportunities to increase the profitability of the enterprise. This will increase your chances of attracting investments and purchasing equipment under a leasing agreement.

Main risks

Most of the special equipment is used only during a certain season. This should be taken into account in the process of forming a fleet.

Universal equipment does not always avoid risks. Competitors in the face of similar firms and large construction organizations also rely on a wide range of opportunities and lack of dependence on the season.

Minimize possible risks will allow a deep study of demand and the acquisition of those types of equipment that will be most in demand in your locality.

Location

For the placement of special equipment, a car depot room is suitable, transport company, large warehouse complexes. Important Criteria when choosing - convenient transport interchange and the presence of enclosed spaces in which you can put large-sized equipment.

If there are no suitable offers in the city, you can rent or purchase a plot. The construction of reliable fences and prefabricated structures as a result will pay off with proper storage conditions for expensive equipment.

With a solid start-up capital and a large car park can be rented office space to work with clients in the center or business district. But this is not important condition for the successful development of the company.

Equipment

A very important advantage of the direction is the ability to start with a minimum amount of special equipment and further expansion of the fleet, depending on demand. A novice entrepreneur should carefully analyze the prospects for acquiring each unit. There are two approaches to the formation of a vehicle fleet: universal and highly specialized equipment.

Universal:

1. Truck cranes are often used in construction, utilities, energy companies and many other situations.
2. Backhoe loaders - there is a regular need for construction, on various works in the housing and communal sector, in production.
3. Dump trucks and other types freight transport- are in great demand in many industries, regardless of the season.
4. Bulldozers are constantly needed in the construction of various areas, in utilities and other areas.

Highly specialized equipment should be purchased if there is an urgent need in your city or area. For example, large-scale works are planned or local organizations and entrepreneurs are experiencing a shortage of specific types:

Agricultural and logging equipment.
- Construction of roads.
- High-rise cranes.
- Specialized construction equipment.
- Mobile forklifts.
- Hydraulic installations.
- Communal equipment.
- Drilling - drilling knots.
- Water transport.
- Passenger and rail transport.
- Industrial equipment.

It is difficult to provide at least an approximate amount needed to start. A lot depends on the nature of the demand for local markets and year of manufacture of special equipment. You can buy new or used equipment. When buying used equipment, you should carefully check its serviceability. It is better to give preference to popular brands with which there will be no difficulties in repairing and buying spare parts. The cost also depends on the manufacturer - Chinese and Korean special equipment is cheaper than Japanese, American and European ones, but in this case, the high cost ensures greater equipment reliability.

In general, the prices for used universal equipment are as follows:

Excavator - 55,000-600,000 rubles.
- Bulldozer - the minimum price is 120,000 rubles.
- Dump truck - 800,000-4,000,000 rubles.
- Truck crane - the minimum price is 1,500,000 rubles.

You can consider the proposals of manufacturers for the leasing of special equipment. Leasing agreements are rarely concluded with start-up entrepreneurs, but under certain circumstances it is possible.

Personnel

The staff is formed depending on the types and quantity of special equipment. Experienced generalist drivers or operators are needed because it is more profitable and safer to rent equipment with someone who knows how to operate it.

Work on some types of equipment requires the operator to have a certificate confirming the passage of special training. The owner of a new business should provide funds for employee training. Also, there are types of special equipment for which people with good health who have undergone a special medical examination are allowed to work. The oriented salary level of such specialists is 30,000-40,000 rubles.

If you have a large fleet and high demand, you should hire an account manager. Also, we need a dispatcher, whose duties include controlling the movement of equipment at customer sites. Whether to hire a full-time accountant or enter into a part-time contract depends on the amount of equipment and the number of clients.

It is impossible to do without an experienced mechanic responsible for the technical condition of the equipment. His responsibilities include not only repairs, but also preventive inspections to avoid losses due to equipment breakdowns.

Documents and licenses

Russian legislation requires compulsory registration special equipment with a power unit volume of more than 50 cm cube in Gostekhnadzor. Also, you need to register with the traffic police. The cost of the state registration fee is 1,900 rubles, the services of a lawyer - up to 5,000 rubles. On average, registration of a piece of equipment will cost 8,000-10,000 rubles.

For a company that rents special equipment, you can choose the form of registration of an individual entrepreneur or LLC.

IP is better to choose if you do not plan to do business with partners. The advantage of this form of registration is the relative ease of registration and a simplified taxation system. The rate is 6%.

LLC is suitable for companies that plan to expand and work with large clients. Legal entities prefer to cooperate with landlords who pay VAT, as this allows them to return 18% of the budget.

Highly important point- equipment insurance. This is not a prerequisite for activity, but is beneficial to the business owner. Despite reliable security, cases of theft of special equipment are not uncommon. Experts recommend the CASCO company, which works very professionally, is distinguished by reliability and a wide range of services.

Marketing

The first clients capable of providing the company with an exit to payback must be found even before opening a business and acquiring special equipment. But it is necessary to constantly form a base of potential customers. Industry directories, a list of HOA, construction companies, DSU and other organizations that may need to rent your equipment, based on the type of activity, should be updated regularly. All heads of these companies and enterprises must send offer with detailed description equipment, prices and terms of lease. Be sure to remind yourself, inform about discounts and special offers, purchase of new types of equipment.

It is possible to conclude an agreement with shops building materials. For a fee, managers can offer your services to customers. Also, it is effective to place large banners and advertising stands near such stores.

Summary

The average rental price of special equipment ranges from 750-3,500 rubles per hour. For long-term rentals, it is customary to reduce the cost. Normal for this direction is considered to reach payback within 12-18 months.

When building buildings, you can not do without special equipment. Dump trucks, excavators, cranes, bulldozers, loaders, rollers are absolutely necessary at a construction site, but not all construction companies have their own fleet of special equipment, many prefer to rent it. The same is the case in agriculture: farmers cannot afford to buy equipment because it is expensive and takes a long time to pay off, and they turn to companies that provide rental equipment.

The business of renting special equipment is developed in many countries, and Russia is no exception. This kind entrepreneurial activity requires first big investments, but at proper planning and a reasonable assessment of the state of the market brings stable income. Money is required for the purchase of the actual equipment, parking equipment, advertising, maintenance of equipment and payment for the services of the driver and master.

When opening a business for renting special equipment, you must first study the supply and demand in your area. Beginning entrepreneurs usually go in two ways: they buy universal special equipment, which is used at any construction site, or highly specialized equipment, which is required less often, but there are no similar offers on the special equipment rental market. In the segment of popular special equipment, one can consider, for example, a backhoe loader designed for transporting materials, loading, unloading, digging trenches and pits. It is capable of digging to a depth of five meters and has a relatively small size, used in the construction of cottages and low-rise buildings.

What special equipment to prefer: new or used, imported or domestic production? Currently, the market for special equipment in Russia is represented mainly by imported vehicles. Demand for them is high because they are different good quality. Prices for construction equipment from American, Japanese, European manufacturers sometimes exceed the cost domestic technology several times, but the advantage of imported cars is their characteristics. Chinese and Korean technology is much cheaper than American and European. It makes sense to buy used equipment only if there is complete confidence in its good condition, otherwise you can simply lose money. It is recommended to buy used cars only of popular brands, as it is easier to find spare parts for them.

The cost of a British-made backhoe loader depends on the year of manufacture. Machines of 2005-2007 can be purchased for 1800-1900 thousand rubles, excavators that are more than 10 years old cost 1.5 million rubles or less. A new American motor grader costs 11-14 million rubles, a used motor grader manufactured in 2010 costs about 7 million rubles. Chinese bulldozer with 220 hp engine 2008 is sold for 4 million rubles.

According to Russian legislation self-propelled road-building machines are subject to mandatory registration with the Gostekhnadzor: tractors, excavators, bulldozers, graders, scrapers, cranes and truck cranes, aerial platforms, loaders and auto-loaders, lifts, electric cars, snowplows, rollers and vibratory rollers, combines, mowers and other special equipment with an engine capacity of more than 50 cubic centimeters, not subject to registration with the traffic police. Special equipment is registered at the location of the owner. The state duty for registration is 1900 rubles. Service cost legal organizations- 4-5 thousand rubles. If you change the name of the organization that owns the special equipment, you should make changes to the passport of the machine and re-register the equipment.

Another important point is to decide which is better: registration of an individual entrepreneur or LLC. Obviously, if an enterprise is opened by one person, then it is reasonable to register an individual entrepreneur and register special equipment in his property. This is easier than opening an LLC, and you can use the simplified taxation system at a rate of 6%. However, if it is planned to cooperate with large clients, the LLC form is preferable, since serious companies need the landlord to work with VAT, because they can then return these 18 percent from the budget. Yes, and you just need to take into account the fact that an LLC is more trustworthy than an individual entrepreneur, such a stereotype has developed.

After the choice of equipment, the most serious is the choice of the operator. The applicant must not only have experience with similar equipment, but also be responsible for his work. On how literate and honest man, depends half of the success of the entire enterprise. Age can also play a role, as some machines require good physical shape. The driver must have a certificate that is issued after passing special courses, but even the presence of a document confirming high level specialization, cannot guarantee that you are a pro. Unfortunately, most of the breakdowns of special equipment occur due to the incompetence or irresponsibility of the operator. The salary of the driver is 30-40 thousand rubles per month.

If a company acquires on its balance sheet equipment that is not intended for road traffic common use, tractors, self-propelled road-building and other machines and trailers for them with a working volume of an internal combustion engine of more than 50 cubic centimeters, then registration of the vehicle fleet with the Gostekhnadzor is required.

Available special equipment must be protected from theft, as there are frequent cases of theft of expensive machines from construction sites at night. A few simple rules must be followed.

• Store equipment only in a guarded base or parking lot. It can even be a regular car park. If you have a large fleet of special equipment, it makes sense to equip a secure room and hire a security guard.
• Put an alarm on your car.
• Change the factory locks - they can be the same for all cars of the same model.
• Install a satellite vehicle tracking system, it costs 20-25 thousand rubles, but you will always know where your property is.

The cost of renting special equipment depends on the region and type of equipment and is 1000-2000 rubles per hour. With long-term rental at large construction sites, the cost of an hour is reduced. If a piece of equipment is employed full-time, then 8-9 hours of work per day come out. For 20 working days, the car will bring about 255 thousand rubles. 40 thousand - the driver's salary, 20% of the remaining amount will be spent on fuel and lubricants and equipment maintenance. Considering that in winter time most of the special equipment is idle, a backhoe loader purchased for 1.5 million rubles will pay off in about 14 months and will continue to bring about 170 thousand profits per month.

Profitability calculator for this business

rent + salaries + public utilities etc. rub.

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We already wrote about the intricacies of the dispatching business in the article: “Dispatch Freight Service”. In this direction, one more way of organizing a business can be distinguished - a dispatch service for the rental of special equipment.

We know that during the construction season, the demand for various types special equipment: excavators, HDD installations, dump trucks, truck cranes, concrete mixer trucks, loaders, long lengths, municipal vehicles and so on. And it is not always possible to find worthy performers. Your service can be the link between the contractor - the owner of the special equipment - and the customer.

The principle of operation of such a service is quite simple. You collect a database of performers, form them according to the lists of work that they can provide. Further, you are called a certain company, for example: Vse spetstehnika LLC. Advertise your services to everyone possible ways: banners, leaflets, direct negotiations, advertising on the Internet, etc. Receive calls from customers, place an order, if possible, accept payment from the customer (or as agreed with the contractor) and transfer the order to the owner of the special equipment.

The real need of the market

Why are our services needed? For the owner of special equipment, this is an increase in the number of orders, a constant workload of machines. And this is profit. It is unlikely that anyone will refuse this, as competition in the market is growing, which complicates the search for customers.

For the customer, your service is useful because you will always select the right car at the most affordable price. A large database of performers will provide the client with several options at once. This results in significant savings in time and money.

How much can you earn?

The income of your service is a commission from the cost of the work performed. The average tariff of the dispatcher is 10% of the income of the executor of the order. It turns out not such a critical payment for the owner of special equipment, but for you - a significant profit.

For example, renting a crane with a lifting capacity of 90 tons per shift (8 hours) will cost the customer 70 thousand rubles. Your income from such an order will be 7 thousand rubles. Construction companies often rent cranes for a few days. Renting a crane for 8 shifts will bring you 56 thousand rubles. And there can be a lot of such orders during the construction season.

Where to start a business?

The opening of a business should be preceded by a competent and comprehensive study of the special equipment market in your city: the price level, the number of firms, the demand for services, and so on. It is imperative to conduct a survey about the need for a dispatch service, communicate with order executors, and find out if they are ready for cooperation. This will help you decide if it's worth starting a business.

You will then need to register the business. The most suitable form - Society with limited liability, allowing to ensure the safety of the property of the organizer of the case. The fact is that "LLC", in the event of litigation, risks only its own authorized capital, unlike an individual entrepreneur who risks all his property (apartment, car, etc.). We have already talked about this more than once.

After registering the case, you will need to rent a small office, ranging from 15 to 30 square meters. m. There are no special requirements for the location of the premises, although it is desirable that it be closer to the city center and have convenient access roads and a park. Still, private meetings with customers and executors of orders are not excluded. Estimated cost of renting the premises will be 400 - 800 dollars a month.

Indoors, if possible, you will need to do redecorating, purchase furniture, office equipment and conduct high-speed Internet. Costs for this stage will be from 4000 to 6000 dollars. General costs to open a business, including business registration and reserve capital, will range from $6,000 to $9,000.

The right way to enter the business

Opening a business must begin with the purchase of your own special equipment. At the same time, you need to buy the most versatile and popular machines, such as a backhoe loader. There is always a demand for such special equipment. The excavator-loader can both load and transport cargo and unload it. If necessary, it will dig a trench or a hole to a depth of 5 meters. By placing advertisements on the Internet and in the newspaper, you can get the first orders. Having formed the first customer base, you can include special equipment from other companies in the list of your services and hire a special person for this purpose - a dispatcher. If in the course of work your special equipment is fully loaded with work, you will offer an order to another company for a percentage of the profits. Thus, the dispatch service can become, if not the main one, but not bad. additional source your firm's income.

Construction today is considered one of the steadily growing industries. At the same time, this sphere “pulls” up and adjacent areas of activity. For example, services for the provision of excavators, bulldozers, dump trucks for use. To successfully launch such a business, a carefully thought-out business plan is needed. Rental of special equipment is a promising and profitable business.

Business Features

To date, many construction companies are waiving the cost of maintaining and maintaining their own fleet of vehicles. It is much more profitable to rent the necessary cars by concluding an agreement with the relevant company. This reduces the cost square meter of the facility under construction, since there is no need to pay for the labor of drivers, repair and maintenance of equipment. Abroad, this practice no longer surprises anyone. And Russia has already appreciated its economic benefits.

In addition to builders, the consumers of this service are road builders, repairmen, organizations that service houses and territories.

How to find clients

How to look for clients who need equipment rental? Before launching your own project, analyze the circle of potential customers. Try to get cooperation agreements with large organizations in advance.

Form a promising client base of companies interested in your services. This can be done by viewing ads in newspapers, the Internet, and on television. Call construction organizations, DSU, housing and communal services.

In addition to guaranteed contracts, this preliminary work will give you information about what kind of equipment you need to purchase first. And lay the appropriate investment amount into your business plan.

Renting special equipment will only start to make a profit when you have a constant workload. Downtime must be kept to a minimum.

Company registration

It is better to register your enterprise in the form of IP. For an individual entrepreneur no need to collect a lot of documents for registration.

But if you are going to open a business with a partner, then you need to organize a limited liability company. Yes, and when working with large clients, this form is preferable.

Then you need to register with the tax office and choose the form of taxation. As a rule, this is a simplified system.

And don't forget to insure your property. Give preference to full-format CASCO. Then you are guaranteed to receive payments even in case of theft.

Gostekhnadzor

In addition, equipment rental is not possible without its registration with Gostekhnadzor. This rule applies to any specially equipped non-road vehicles with a powertrain capacity greater than 50 cubic centimeters. The approximate amount of the state duty to be paid is about two thousand rubles.

Selecting the right technique

You will incur the main costs at the stage of forming a fleet. This is where careful thought needs to be given. The results of preliminary monitoring of the market, which was already mentioned above, will be of great help to you.

So, you can have two ways to solve this problem:

• focus on versatility by equipping the park with equipment that is used in various fields (residential, road construction);
• provide customers with highly specialized units.

To make money on special equipment with minimum investment, it is enough to buy excavators-loaders. They transport building materials, carry out unloading and loading, dig trenches. These devices are appropriate both at a private construction site and at the construction sites of low-rise buildings. There is always a stable demand for backhoe loaders.

In general, multifunctional devices pay off much faster.

Bulldozers, truck cranes are well asked. A win-win option is to rent dump trucks. The latter is used almost everywhere. It is ordered by various organizations and individuals.

With highly specialized equipment, you need to be careful. Of course, it's great if only you have some rare "copy". But here lies the downside. It is unlikely that customers will often request it. And when idle, you still have to maintain and monitor the equipment.

If you find it difficult to navigate by the names of technology, then try to use its classification by functionality. So describe your customers by their areas of activity and decide what you will offer them. Here is a general list for clarity:

• equipment used in the construction of real estate;
• vehicles used in road construction;
• hydraulic installations;
• high-rise cranes;
• various mobile forklifts;
• utility vehicles;
• agricultural machinery.

seasonal nature

Rental of special equipment, as a seasonal business, has some features that must be considered when planning.

Low-rise construction is often frozen in winter. Therefore, at this time it will be necessary to mothball some cars. Or, for example, graders, the demand for which increases with snowfall, are not needed by anyone in the summer.

In order not to depend heavily on the seasonality factor, keep universal assistants in the fleet. Dump truck rental does not depend on the time of year. It is in demand for export. construction debris, snow, materials.

Parking equipment

In addition to the cost of equipment, you need to equip a site for placing machines. You also need to provide service maintenance of equipment. Organize control over technical condition aggregates. It is not bad to take care of the health of drivers. A pre-trip inspection won't hurt.

Leasing of special equipment involves maintaining the devices in excellent operational condition. Offering your machines to customers, you do not have to worry that they will fail at a crucial moment. Your reputation depends on how carefully you take care of technology. And, consequently, the profit that you receive.

The parking lot must be equipped with an alarm system. It is ideal, of course, to equip each piece of equipment with a tracking system. GPS will give you the ability to control the mileage, quickly locate the car, track fuel consumption.

Fence off the territory of the car park and hire guards. All these measures are not a whim. The price of your units is very high, and selling stolen equipment is very simple. Therefore, it is not worth once again risking your property.

Staff

The issue of staffing should also contain your business plan. Rental of special equipment requires the presence of those who will manage this equipment.

It is more rational not just to rent cars, but to rent them together with drivers. So you will be calmer. You will know that an expensive device is operated by a qualified technician.

When hiring drivers, pay close attention to the absence bad habits, decency and honesty. Another problem is the level of professionalism. An operator with experience is preferable to a novice. Ask the candidate for a certificate confirming the passage special course learning.

Drivers must provide a certificate of medical examination before applying for a job. The work of the operator is often associated with difficult working conditions, which are contraindicated for people with poor health.

In addition to the staff of drivers, we need an employee to work with clients. He will maintain a client base, conclude contracts and monitor payment. Sometimes it is worth hiring a dispatcher to coordinate the movement of drivers.

In some cases, it is advisable to include an accountant in the staff.

How profitable is the business of renting special equipment

Profitability this business it's hard to calculate exactly. Conditions are too different for everyone. But in general, if we take as a basis the approximate cost of an hour of renting the same backhoe loader at 30 or 50 dollars, multiply this amount by 8 hours (standard working day), and then multiply by 20 working days, we will get an approximate monthly income from one piece of equipment.

The costs of the enterprise are actually the funds that you have invested in the purchase of equipment, payment for fuel and lubricants, security, and salaries to employees. This includes the cost of repairs. Subtracting these expenses from the amount of income, we will see that the approximate payback period for your company is about two years.

And plan your development strategy by drawing up a business plan. Rental of special equipment will be for you profitable business only if you keep moving forward.