Design of a tattoo parlor. Obtaining permission from the SES

The fashionable wave of tattooing has again covered the world, and this business can become very profitable and successful. However, having a number of significant and important features, he does not allow himself to be the lot of any entrepreneur who wants to.

Tattoo has long ceased to be perceived as an integral element of the army, bikers, informals or representatives of the criminal world. Today, with its help, people express their thoughts, feelings, worldview. The tattoo is slowly turning into artistic painting and a special direction of art, tattoo specialists call themselves artists and craftsmen, but salons in the domestic space remain in limbo. And there are many good reasons for this.

Features and pitfalls of business

Before you open a tattoo parlor, it is not at all superfluous to find out that the very concept of a tattoo is not defined in any way in the legislation. For this reason, everyone who wants to do business legally, and not hide in rented apartments and underground establishments, faces a number of difficulties.

1. On the one hand, the salon can be partially equated to a treatment room. This means that each employee must have a valid medical book, but the question of having a medical education remains open.
2. The Sanitary and Epidemiological Service will never miss an opportunity to conduct an extra check in the salon. Back in 1998, the chief state. sanitary doctor (albeit in Moscow) approved some " Guidelines”, according to which art tattoo parlors should be equipped, equipped and functioning. However, entrepreneurs prove that it is almost impossible to follow the requirements and norms laid down there. SES, as a rule, makes claims only to the premises, but also monitors the order of work. And often the regulatory authorities can abuse their position due to the uncertainty of the legislation.
3. The register of labor professions does not contain such specialties as "tattoo artist" or "master of artistic tattoos and piercings." This makes it very difficult labor registration employees and maintaining internal documentation.
4. Even if you yourself consider yourself a good master, but at the same time, you have tried to tattoo only a few close friends, then it is better to invite real experienced artists to work in the salon - with a name and an established clientele, because few will go to a beginner. The tattoo community is special, so building a reputation will be a very important point.
5. This seasonal business. The flow of customers, as a rule, increases during the period of warming, especially before the holidays. But often such visitors come with small orders: a one-time small tattoo, a correction for a previous job, other additional services if you have them (permanent tattooing, tattoos or henna drawings, body art, piercings, etc.). In winter, only real fans and faithful adherents of tattoos can come to you, who consciously choose drawings and are ready to cover almost the entire body with them. And the rest - almost simple.
6. The caste of masters and specialists in their field has a whole set of unwritten rules. For example, they can dissuade a visiting client from getting a tattoo if they see that he is not ready for it or has come following a momentary desire. A drawing should be part of a person, because in ancient times it was not in vain that a tattoo could even change the fate of its owner. Also, many artists have their own forbidden topics (intimate places, Nazi themes, etc.). But their main law is considered to be the most responsible attitude to the health and safety of the person who entrusted them to work (as you understand, we are not talking about do-it-yourselfers in the yard or at home).

So, with all of the above, if you still have the desire to create this business, feel free to move on to creating a business plan.

Distribute and organize work properly

As with opening any other business, in order to open a tattoo parlor, you will need to draw up a clear and competent business plan. So you can do for yourself simply step by step instructions actions, predict costs, allocate finances correctly, think about possible risks and ways out of them. Of course, this will greatly simplify your work and save you from unnecessary unforeseen fiascos.

1. Thoroughly study the situation in your city. You need to know exactly how many open and operating salons with similar services already exist, how they function, what their prices are, how many clients, what else they offer besides tattoos, how they survive in winter, what is in short supply, etc.
2. Get involved in legal and financial side question. It will take a lot of effort, nerves and time.
3. Find and prepare a standing room. Do not forget about the requirements for it by the legislature. Think about whether you will rent it (you still have to renovate, design and furnish your salon) or buy it. The latter option, of course, is more profitable in the long run, because then you will already be investing in your property. But it all depends on your financial capabilities.
4. Purchase equipment, materials and other necessary attributes. Decide whether you will deal exclusively with tattoos, or will provide a full range of possible services.
5. Pick your staff.
6. Engage in advertising and promotion.
7. Meet your first client.

To raise the image of your salon in the eyes target audience and bring an additional flow of customers, over time it will be possible to think about holding various master classes in the field of tattoos, as well as opening your own shop based on the salon, where you can trade in equipment, supplies, jewelry, etc.

Legal registration of business

Before you open a tattoo parlor, you will have to prepare and arrange everything Required documents. Since you will mainly work with individuals, it would be more appropriate to register as (IP). not so simple and less profitable financially (taxation, etc.), however, this form of entrepreneurship provides more opportunities and prospects for development.

When designing a salon as a treatment room, you will have to take care of a whole package of documents:

• you will need a separate license only for piercing (piercing of the earlobes, wings of the nose, abdomen, eyebrows, tongue and other parts of the body);
• if you have registered a business as an individual enterprise, then the SES may not require employees to have a medical education, but it will require medical books with up-to-date and regularly conducted medical examinations. Moreover, there are unspoken requirements that a client can be tattooed only after providing an appropriate certificate from a doctor (dermatologist or cosmetologist) that there are no contraindications for the procedure (allergic reactions, diseases, etc.). If such a doctor is not on your staff, then you will have to send people for examination to the clinic so as not to risk it;
• choosing the form of taxation (or - a simplified system), opening a bank account for cashless payments, purchasing a seal - these are standard necessary steps, as with the opening of any other enterprise;
• Rospotrebnadzor issues you a work permit, and you must obtain registration and certification of OKVED codes (for the entire list of services that will be provided in your salon). You should decide in advance whether you can pull out a business on tattoos alone, or it makes sense to resort to an integrated approach;
• you will need to make a plan production control and start a sanitary log, where data on all checks and other measures (sterilization, disinfection, etc.) will be entered;
• the premises in which you plan to open should be inspected by the commissions of the sanitary and epidemiological service, local administration and utilities, fire supervision and the Ministry of Emergency Situations. You need to have everything permits about renting or buying this property, as well as obtaining permission from them to be able to conduct their business.

Having issued the activity, you can begin to deal with organizational issues.

Search and preparation of premises

Rent, as usual, is one of the most costly items in a business. Of course, the more prestigious the location, the closer to the center, the more expensive the prices will be. But the tattoo parlor is just the type of activity where the location of the premises is not such an important point. It is not at all necessary to pay an inadequate price for rent in the center, because people will go to a real specialist both to the other end of the city, and out of town, and even to another city.

Sometimes aspiring entrepreneurs rent space in existing beauty salons, hairdressers, spas or fitness centers. There, your costs will be minimized, and such cooperation can be very mutually beneficial at first. If you want your institution to be completely independent, then you will have to spend a lot of effort on finding suitable premises because it must answer numerous demands SES, SNIP and others:

• it is necessary that you already have the entire infrastructure and connection to all communications;
• the norms of natural and artificial lighting, ventilation and air conditioning must be observed;
• if the room is located in a residential building, then it must have a separate entrance. Also, based on other sanitary requirements, in the room where the procedures will take place, the floor, ceiling and walls must be washable to ensure sterility. For one workplace of the master, it is necessary to allocate at least 12 square meters. m. area;
• inventory, auxiliary materials should be stored in a separate room;
• it will also be necessary to equip a toilet, a room (utility room) for outerwear and special clothing for staff, and, if possible, a wardrobe with a waiting room.

So, to open a salon, you will need a room of 15-30 square meters. m, which will meet all the requirements and norms of state bodies. If you manage to rent a room where a dental or massage room was previously located, then it will be with the conditions as close as possible to what you need.

If this is not your property, then you should not invest in overhaul. Make a small redevelopment so that the craftsmen can work comfortably. The main thing is the atmosphere original design, but do not copy others, but rather create something of your own. You can make a gallery of your artists' work to decorate the salon.

Equipment and services

The wider and more diverse the range of your services, the more profitable your business will be, and the easier it will be for you to withstand competition and escape from downtime. In any case, first study the existing demand so as not to get into trouble, because equipment and materials cost a lot.

The basic set you will need includes:

• special tattoo machines (it’s better to take professional and expensive ones, because you won’t earn much with cheap ones). Usually the master uses 3 types of machines in his work - one draws a contour, with the help of another he paints this contour with color, and the third one applies shadows;
• sets of needles and paint for tattoos;
• piercing kit;
• apparatus for permanent make-up;
• laser tattoo removal equipment (if you provide such a service);
• packages of flash sets or tattoo sketches;
• stencils for temporary tattoos and paints for body art;
• various consumables and other materials (disinfectants, analgesics, gels and ointments with the effect of anesthesia, wipes, gloves, sterilizers, shoe covers, medical masks, hats, aprons, sheets, etc.).

If you are going to equip a store for sale, then you will have to take care of installing shelving or display cases. Do not forget about the necessary furniture in the salon:

• table or couch for the client;
• a separate special chair, which will have many modes and the ability to adjust the height, tilt, etc.;
• An LED lamp will help you create perfect lighting that will not distort colors, and you will also need an irradiator to disinfect the room;
• equipment in the sterilization room is also very expensive. Experts say that it is better to use autoclaves, although they are more expensive, since in dry-heat cabinets you can easily ruin the entire instrument.
• also purchase office equipment (a computer for processing drawings, a printer, a telephone), hangers, a sofa or chairs for waiting visitors, a table in the reception area where catalogs with descriptions and photographs of your work can be laid out, a TV.

There are a lot of expenses ahead of you, but that's not all it takes to open a tattoo parlor.

Search for masters

As mentioned above, this moment is almost the most difficult in the whole process. Professionals value their work quite highly and already have their own clientele. Why should they go to you? Unless you can interest them in some way (as a rule, this is expressed in almost half of the revenue).

Lone specialists are a problem in the tattoo business, which is why there are so few really big and successful tattoo parlors. With piercings, body art or permanent makeup, things are somewhat simpler.

However, the personnel issue can still be solved. There are several ways:

• if you yourself are a master, then it remains only to develop a name, style and authority. Your work will speak for itself over time. Experts advise getting at least an average medical education to have minimal knowledge about the anatomy and features of the human body, as well as about honey. preparations. It is also necessary to constantly improve your skills as a craftsman and artist;
• you can train newcomers and future employees (there are quite a few refresher courses or even learning this art from scratch). Each master can form his own "school", and then the students, already practicing, develop their own style and develop in the profession;
• collaborate with other professionals and craftsmen.

Remember that the popularity of your salon depends on the qualifications of those who work for you. Here, mistakes are almost impossible to correct, so you do not have the right to make them.

The salary of masters usually depends on how many clients they serve. That is, with the popularity of the salon, the experience of the master and the increase in the number of satisfied visitors per day, the interest rate will also rise.

You can keep accounting remotely, and whether to hire an administrator and a cleaner - look at the situation.

Promotion and advertising

Due to the specificity of the business and the small client audience, you cannot do without advertising. You need to be heard and known. For this you can use the most various ways: print ads in specialized newspapers, magazines, post them in the form of posters, leave business cards and advertising booklets in beauty salons and spas, massage rooms, hairdressing, fitness centers. You can also invest in outdoor advertising on buildings and a large beautiful sign.

Create a website and invest in its promotion. Be sure to list all the services provided there, indicate the price list, post photos of your best or exclusive works, and testimonials from grateful customers. Use social media and forums to spread the word about yourself.

There are also specialized tattoo festivals, exhibitions and conventions. Participation in them is necessary and very useful for everyone who wants to thoroughly gain a foothold in this business.

conclusions

How profitable and successful your salon will be depends on who will work in it and how you will promote it. On average, experts estimate the profitability of this business at 20-30%.

Approximate costs

(prices are indicated in rubles)

Now you know how much it costs to open a tattoo parlor. As you can see, the initial investment is very impressive. Depending on the city (capital or small locality, the cost of rent, equipment and other factors, the figure can range from half a million to several million rubles. However, having developed a good client base in the first year, you will recoup investments in your business in 1.5–3 years.

At proper organization business and good craftsmanship, your tattoo parlor will begin to bring a stable high income.

The first tattoos on the human body appeared 30 thousand years ago. They were not just decoration, the tattoo always made sense: it protected from spirits, attracted good luck, demonstrated achievements, spoke of belonging to a nation or caste. Tattoos were very popular among pagans, while among Christians, on the contrary, they were considered disfigurement of the body.

Nowadays, tattoos are very popular among young people, everyone wants to stand out by placing a treasured picture on their body. Therefore, the income of tattoo parlors is estimated in hundreds of thousands of rubles, and the business itself is considered profitable and profitable, regardless of the time of year and the financial condition of citizens. Moreover, now, in addition to tattoos, such salons provide services for piercing, permanent makeup and scarring. And if the tattoo master manages to establish himself as a true professional, then master classes and equipment sales can be added to the income items.

Where to begin?

First you need to decide on the organizational and legal form of the future salon. There are two options - an individual entrepreneur and a limited liability company.

IP - easy to open, the state duty is only 800 rubles. An entrepreneur is not required to keep accounting records. The charter and authorized capital, as well as the seal and the current account are not required. Fines for individual entrepreneurs are much less than for LLCs (the maximum reaches 50,000 rubles). The IP disposes of its funds at its discretion. Closing is as easy as opening. Sole Proprietor pays a fixed fee Pension Fund. But the main disadvantage is that the entrepreneur is liable for debts with all his property, even if the IP closes.

LLC is a more solid form, it inspires more trust among partners. The state duty for registration is 4000 rubles. Accounting is required to be kept, at least outsourced. A charter, authorized capital, a seal and a current account are required. Fines reach up to 1 million rubles. However, the founders are liable for obligations under authorized capital. You can withdraw funds from the current account only for any purpose, which is inconvenient.

For a small business in the form of a tattoo parlor, it is better to choose an individual entrepreneur, it is easier to arrange and not so expensive to maintain.

Obtaining a license

To operate a tattoo parlor, you must obtain a license. It is issued for surgical cosmetology, with 3 types of services. The cost of registration is on average 20,000 rubles. The license is issued federal Service on supervision in the field of health and social development.

Remember: obtaining a license can take up to 60 days, so take care of it in advance.

Table 1.0. Salon registration.

№.	Name	Amount, rub
1	Registration of IP	800
2	License	20000
3	Lawyer and notary services	5000
	Total:	25800

Market analysis

Before opening your own business, you need to analyze the market for similar services. The pricing policy of competitors, the list of their services, the qualifications of the craftsmen, the location of the salons - all this will help shape the vision of your project.

In order for a business to grow, three things must be done:

• Invite professional tattoo artists
• Choose a location in a passable place in the city
• Use marketing moves for development.

Room for a tattoo parlor

There are no specific requirements for choosing a room for tattoo parlors. The main thing is a convenient location so that customers can easily find and explain to others where the salon is located. An ideal option would be an office in a shopping center, where there is high traffic and good reference points for customers. On average, you need 30 square meters, which will cost 40 - 60 thousand rubles.

You can save money and rent an apartment in a residential building, but there may be a danger of dissatisfaction with the neighbors, as well as the problem of recognizing the salon.

Table 1.1. Monthly expenses for space and advertising

Tattoo parlor equipment

To work as a tattoo master, you will need the following list of equipment:

• 2-3 cars to be able to replace;

Remember: cars Russian production do not meet modern requirements, so choose devices from European and American manufacturers.

• Food for tattoo machines;
• Pedals, for connecting the machine and the power source;
• holders;
• Paint, needles, consumables;
• Armchairs for tattooing, piercing, permanent makeup;
• ultrasonic bath;
• Laser for tattoo removal;
• Furniture ( full list in table 1.2).

Remember: if you do not understand the intricacies of tattoo art, entrust the choice of equipment to a professional.

Table 1.2. Capital expenditures

Name	Quantity, pcs	Amount, rub.
Cash register	1	12000
Machine for permanent makeup	1	12000
tattoo machine	2	20000
Power Supply	2	9000
Pedal	2	5000
Tattoo chair	1	16000
Piercing chair	1	11000
ultrasonic bath	1	26000
Chair	3	3000
Sofa	1	9000
table	1	2000
Kettle	1	800
Hanger	1	800
Storage Cabinet	1	10000
Laser for tattoo removal (correction)	1	30000
Total:	-	166600

Table 1.3. Expendable materials

№	Name	Amount, rub. per month
1	Paint for permanent makeup	1500
2	Permanent makeup needles	1000
3	Silicone brushes	1250
4	Tattoo ink set	5000
5	Butter	1000
6	stencil paper	1200
7	Disposable caps	150
8	Lotion (color fixing)	400
9	Ointment (piercing healing)	150
10	Ointment (healing and fixing color)	300
11	Drawing Translation Gel	900
12	Drawing transfer paper	1500
13	Marker	250
	Total:	14600

Staff

For the full functioning of the salon, it is necessary to assemble the following staff:

• tattoo master
• permanent makeup master
• piercing master
• manager

There are universal specialists (tattoo + piercing, for example). However, if the goal is to receive the maximum number of clients, then it is better to separate the areas, productivity will become higher.

It is necessary to remove the work of demonstrating a portfolio and receiving calls from the masters; for this, a manager is hired in the salon.

Service cost

The cost of services should be determined depending on several factors:

1. Pricing policy of competitors
2. Purchase materials costs
3. Employee salaries
4. Premises rental
5. taxes

Usually the price of a tattoo depends on the number of sessions, i.e. the client pays a fixed amount for a session that lasts from 2 to 4 hours. The average price of a two-hour session is 2000 rubles, a four-hour session is 4000 rubles.

Piercing - piercing to decorate the body. Prices for piercing services depend on the part of the body. Average puncture price:

• earlobe from 500 rubles
• navel from 1000 rubles
• eyebrow from 800 rubles
• language from 1200 rubles
• lip from 700 rubles.

Permanent make-up - a shallow violation of the skin and the introduction of paint to obtain stable lines. The difference from a tattoo is that makeup is done with dyes and lasts from six months to 2 years. Usually, the procedure requires several sessions, the total time is 2-3 hours. During the procedure, anesthesia is performed with light anesthetics.

The cost of the lip contour is from 5000 rubles for a full cycle.

Eyebrows also cost an average of 5,000 rubles.

Eyelid makeup from 5000 to 7000 rubles.

Table 1.4. Monthly work volume forecast

№	Name	Quantity, pcs	Average price, rub.	Revenue, rub.
1	Tattoo	30	4000	120000
2	Permanent makeup	20	5000	100000
3	piercing	80	1000	80000
			Total:	300000

Tattoo art is one of the most ancient on Earth. He is about 30 thousand years old.

That is, as soon as a person he learned to walk straight and create elementary tools, immediately began to paint his body.

But tattoos have never been just decoration. They denoted belonging to any nation, ethnicity or social group, caste, profession.

Tattoos protected from evil spirits, brought good luck, spoke of love, demonstrated achievements, warned of danger. Drawings on the body were very popular among the pagans. But in Christianity, tattoos are prohibited - it is believed that they disfigure the perfect body created by the Creator. It was decided to devote this review to the question of how to open a tattoo parlor.

The popularity of wearable images in the modern world

The states are now mostly secular, and the population is not particularly religious. Tattoo fashion is back. Both young people and mature people decorate the body with drawings. Various flowers, butterflies, names of loved ones, as well as ancient magic signs, Chinese characters. Tattooing is no longer just part of prison culture.

She was no longer called "tatted". There were many "freelance artists", specialists in tattooing. And of course, aspiring entrepreneurs are thinking about opening a modern salon that would specialize in applying wearable images. So, how to open a tattoo parlor?

Where is the best place to open your own salon?

As a rule, tattoo parlors open at fitness centers, hairdressers, beauty parlors. By type of activity, they are equated to treatment rooms. Here they can not only apply tattoos, but also do piercing, scarification, permanent makeup, sell equipment or conduct master classes.

What should be the room?

Before you open a tattoo parlor, you need to find a good location. The requirements for it are high: at least 12 sq. m for each workplace, a separate entrance, washable walls, floors and even ceilings (an analogy with the operating room), the presence of a utility room. This is the minimum, unless, of course, we are talking about an underground office for alternative youth.

The approach to the location is usual: convenient transport interchange, mandatory parking, high traffic of people. The advantage is the proximity to a metro station, a large shopping center, a market, etc. You definitely need an interesting, noticeable sign and a general presentable appearance. It is easy to find out for yourself the cost of renting such a room in the city of interest.

Don't skimp on equipment.

How to open a tattoo parlor? Make sure you get all the necessary equipment. About 100 thousand rubles will be needed for the purchase of equipment: chairs, needles, paints, etc. You should not save on a device for laser reduction of tattoos. By refusing the tattoo information service, you can lose customers.

Very important element, without which it will not be possible to design a high-quality business plan for a tattoo parlor, is the presence of a computer on which the graphic part of this entrepreneurial idea will be stored. You will need to install the necessary software through which the drawings will be processed.

You also need a special chair. For a tattoo parlor, it plays an important role, since it is on it that the client will sit during the application of the image.

Who needs to be found?

For a high-quality design of a business plan for a tattoo parlor, you need to decide on hiring staff. The main resource for the salon is the master, the artist (that is what they consider themselves to be). Here you have to "hunt for heads." They will have to be lured away from competitors, searched among familiar lovers of tattoos and piercings. It is to the master that clients will go, even to a remote area of ​​​​the city.

As a rule, the artist takes up to 50% of the cost of the order. That is, from the shaft, and not from net profit. This percentage can be differentiated. It may depend on whose client. Thus, the tattoo artist will be interested in not only bringing his clients to the salon, but also finding new ones.

Mandatory workplace certification

Do I need a license for a tattoo parlor? She is simply necessary. In addition, each workplace is subject to certification. It is necessary to issue medical books to employees. Most often, the tattoo master does not have a medical education.

This situation is contradictory. On the one hand, doctors do not know how to draw, and on the other hand, the artist deals with needles, blood, contraindications, complications, etc. Therefore, a certified physician in the state is a must, if only to make clients calmer.

What documents are needed to open a tattoo parlor? First of all, you will need to register your business by choosing as legal form OOO. You will also need to obtain permission to open a salon from Rospotrebnadzor, Pozhnadzor and the administration. You will need a rental document. Well, you can't do without a medical license. This is all mandatory documents for a tattoo parlor, which you will need to collect in any case.

Advertising activities for the promotion of the salon

When the equipment for the tattoo parlor is purchased, the documents are collected, then it is worthwhile to thoroughly deal with promotional activities. The main channel for promoting a tattoo parlor is word of mouth, which is also free. It will definitely work if customers are satisfied with the services of the salon.

• What can you earn?
• Room selection
• Paperwork, business requirements
• Business payback

Tattoo parlor - profitable business, how in small town as well as in the metropolis. This is due to a significant liberalization of morals, due to which interest in body drawings has grown hundreds of times. The target audience has also expanded, today the tattoo parlor is visited not only by young people, but also by those who have moved into the category of "maturity" - the age of 50-60 years. The high demand for tattoos leads to high profitability of the business. Opening it will not require serious investments, but it is important to have developed imaginative thinking and drawing abilities. Next, we will tell you how to open a tattoo parlor from scratch, how much it costs and what documents you need to prepare.

What can you earn?

What is required to organize a profitable business, where to start? Immediately you need to take a course, the cost of which starts from 70,000 rubles or approximately $ 1,000. Its duration is 1 month. The ability to draw will be a good help. Professional courses they teach not only the secrets of tattooing, but also how to open a salon and promote it.

Effective marketing moves are:

• organization of exhibitions of his works, a kind of presentation of the portfolio of the master, advertising his art;
• organization of master classes for beginners;
• dumping actions - lowering the cost of work.

To increase the level of income and expand the client base, the following services can be provided in parallel with tattooing:

1. Do a piercing.
2. Make a tattoo of lips, eyebrows, eyelids.
3. Do body art. This fashionable trend in art is very much in demand. You can make good money preparing models for various events and exhibitions. To do this, you can allocate, open a separate small studio.

Actually, only 2 points - holding master classes can bring impressive profits. The skill level of the owner of the tattoo parlor plays a fundamental role here. A good income will be provided by the service of drawing pictures from the body. A special laser installation costs from 5,100,000 to 11,500,000 rubles, or 50,000–180,000 dollars. The cost of processing 1 cm 2 of leather is 6,500 rubles or $ 100, which, combined with high demand, will quickly recoup the costs.

May be of interest: Ready business plan holiday organizing agencies

Many tattoo gurus believe that extra services will ruin the business, as the tattoo parlor is a cult territory focused on inking beautiful images on the body. But whether it will be beneficial to open additional areas of activity, everyone decides on an individual basis. Here the opinion of professionals is not a dogma.

Room selection

How much does it cost to open a tattoo parlor? There are several options here:

• Work from home privately, without a license. This will require 60,000 rubles for the purchase of a set of professional equipment. Those who do not know how to draw will need a flesh-set, its cost starts from 30,000 rubles.
• Open a small office. Here the size of the required investment will increase to 300,000 rubles. In addition to equipment for tattooing, you will need to purchase furniture, perhaps redecorating as well as paying rent.
• A full-fledged tattoo parlor for 3 workplaces with an area of ​​100m2. To open such a business, you will need 3,200,000 rubles or $50,000. The price includes a major overhaul of the premises, the purchase of equipment, furniture and consumables. This is a cost calculation for organizing a business in major cities with a population of over 1,000,000 people.

The best places for tattoo parlors are the premises where dental offices used to be. They meet sanitary and hygiene requirements, which allows you to save on repairs and re-equipment, open a business in a short time.

Paperwork, business requirements

The regulatory framework in the case of a tattoo parlor is not unambiguous. There is no special OKVED code for registering such a business; it is equivalent to treatment rooms and laboratories. Accordingly, the salon can be registered under the code

• 90 – “Medical and other services”.

Employees must have relevant documents - sanitary books, which confirm the absence of venereal, infectious diseases including tuberculosis. This implies passing tests to a bacteriological laboratory and undergoing an examination by doctors, based on the results of which the therapist makes a general conclusion with a mark in the book. This procedure must be carried out at least once a year.

May be of interest: Guidelines for opening a spa treatment salon

At the same time, the owner and employees of the tattoo parlor do not need to have a medical education, other licenses, permits. It is enough to have a document confirming the completion of training in the profile direction (tattooing courses) lasting at least 144 hours.

Tattoo parlors and salons are often subject to inspections by the SES. What is needed so that the opening is not overshadowed by regulations, and possibly closing the business? Compliance with GOST 55700 standards will help to avoid comments and fines.

Business payback

Opening a tattoo parlor is worth it because of high level profitability - 30%. On average, each client leaves $ 100 with the master. This is the cost of drawing a pattern, the area of ​​​​which is equal to the area of ​​\u200b\u200bthe front surface of a pack of cigarettes (official measurement). The profit of the promoted salon is 3,000–10,000 dollars. This indicator is influenced by seasons - in spring and summer, the client is more than in winter and autumn. Therefore, it is better to open a business in anticipation of the seasonal demand for tattoos.

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So we looked at how to open a tattoo parlor from scratch and how much it costs in 2019. We hope the information provided was useful to you!

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• How to open a tanning studio from scratch
• How to build a successful career for a woman

The business plan, which is presented below, is dedicated to the development and implementation of a tattoo parlor with all the necessary economic calculations, the experience of work on similar projects and the specifics of the target market are taken into account. Everything necessary calculations carried out in Excel. You will be able to use this business plan as a basis for developing your own project to assess the attractiveness of a business, for investment purposes or to provide it to a bank.

Summary

The purpose of the project: the opening of a tattoo parlor in the city of Nizhny Novgorod

Project objectives: launching a tattoo parlor, for the target audience: young people (18-35 years old) with incomes: average and above average relative to the level of the region.

Initiator of the project

Initiator experienced master a tattoo artist who wants to get away from the “at home” format or renting a workplace in other tattoo parlors and make original tattoos according to their own sketches. The future salon is aimed at clients with average incomes and above in the region.

Investment costs

Directions of initial investments (in rubles):

• IP registration and medical book - 16,000 rubles.
• Permission from SES - 10,000 rubles.
• Security under a lease agreement - 108,000 rubles.
• Carrying out repairs - 680,000 rubles.
• External design of the entrance - 65,000 rubles.
• Initial investment in advertising - 60,000 rubles.
• Purchase of equipment, furniture, checkpoints, office equipment (general) - 340,000 rubles.
• Initial purchase of consumables - 150,000 rubles.
• Unforeseen expenses - 100,000 rubles.

Total initial investment - 1,529,000 rubles.

Work space - non-residential semi-basement non-residential premises of 2 rooms and a bathroom near the city center and 2 large shopping centers. There is only one entrance to the premises. The entrance is marked with a custom-made sign. The design was proposed by the project initiator. The rented premises will be renovated.

Project financing

The total volume of investments is planned in the amount of 1,529 thousand rubles, of which 529 thousand rubles are planned. own funds of the initiator and 1000 thousand rubles. bank loan.

Project payback

Tattoo parlor payback data:

• NPV - 966,000 rubles;
• - 4.17 years;
• - 5.25 years.

Suppliers and contractors

The premises will be renovated to bring it into line with the norms of SNIP and interior design. Repair is being carried out construction company chosen by the initiator. Interior design developed by the initiator, project and period repair work agreed with the construction company.

Furniture and equipment are purchased from a professional tattoo equipment supply company. She also signed a contract for the supply of consumables. This allows you to get a long-term discount. The supplier is selected by the initiator based on own experience, quality and design of equipment, quality of consumables, pricing policy of suppliers and reviews.

Services

The main services of the tattoo parlor:

• applying new tattoos;
• correction and overlapping of old tattoos;
• tattoo removal;
• scar work;
• glitter (glitter)-tattoo;
• Permanent makeup;
• temporary tattoos (henna, copyright transfer tattoos);
• piercing.

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Investment plan

Investment size

The initial investment is 1529 thousand rubles, which are distributed as follows:

Name of works/goods/services	Quantity	Price	Price
Paperwork
IP registration
Getting a medical book
Obtaining permission from the SES
Room decoration
Price finishing materials
Price plumbing equipment
Price construction works
Entry design
Neodymium laser for tattoo removal
Cases for the master
Tattoo cars
Armchair for tattoo parlor
Couch for a tattoo parlor
Chair-chair for working with the cervical-collar area
Chairs working for the master
Armchairs swivel
Workplace administrator
Sofa for visitors
Coffee table for visitors
Lighting lamps with magnifying glasses
Lighting equipment stands
Lightbox
Shelving
Website development
Printing and distribution of leaflets
Unexpected expenses
Total initial investment			1 529 000

Investment work plan

The procedure for preparing the tattoo parlor for opening is carried out according to the schedule:

Name	1 month	2 months	3 months	4 months
Organizational expenses
Paperwork
IP registration
Getting a medical book
Obtaining permission from the SES
Accommodation costs
Security deposit under the lease agreement
Room decoration
Purchase of equipment, furniture, office equipment (general):
Initial purchase of consumables
Marketing events
Making a sign above the entrance
Entry design
Website development
Printing and distribution of leaflets

Production plan

room

A separate non-residential semi-basement room is rented for a tattoo parlor with total area- 28 m², of which 17 m² is retail space, 8 m² is office space, 3 m² is a bathroom. There is only one entrance from the street.

Equipment

Professional tattoo equipment is purchased from the distributor company of the manufacturer of this equipment. Office furniture and furniture for visitors are ordered on furniture factory. All equipment and furniture are designed in a single style developed by the project initiator.

Initial consumables are also purchased from the supplier's company, and if discounts are agreed on by the supplier, a supply contract can be concluded.

Working hours

The working hours of the tattoo parlor are from 9.00 to 21.00 without breaks and days off. In the case of processing or holding a session outside the salon's schedule, the time of work is agreed with the master. To ensure the uniform loading of the schedule, discounts are provided for the morning hours.

Service delivery process

The provision of services is carried out in the following order:

• the entry is made by the administrator of the tattoo parlor
• first, the plot of the new tattoo is agreed upon, wishes for re-stuffing or correction. The client's documents must be checked. For persons under 18 years of age, tattoo services are provided only with the permission of the parents in their personal presence.
• the visitor chooses a tattoo from ready-made sketches, offers his own or asks for the development of a new one. When developing a new sketch, it is possible to coordinate with the client in a remote format.
• the number of times and sessions is agreed with the master.
• during the session, only sterile disposable needles and high-quality consumables are used.
• payment is made for each session
• cleaning of the workplace and sterilization of instruments.

With clients, the time of the plot, the size of the tattoo and the time of the sessions must be negotiated, about which a corresponding entry is made in the service agreement. Contracts are signed in 2 copies, one of which the client receives in his hands.

Cost of services

The cost of the service includes the cost of consumables, the recalculation of the hourly rental rate, the remuneration of the master, taking into account insurance payments, as well as the average cost of maintaining the salon.

The price is determined taking into account the cost of production, the margin is laid at least 30% of the cost of consumables.

Marketing plan

Tattoo becomes one of the leading trends modern fashion and tattooing services are becoming more and more in demand. This is evidenced by the data of sociological surveys and marketing research. Even in the context of the sanctions crisis, the demand for tattoos remains, and for some types of tattoo services it even grows.

Below is a seasonal chart:

The target audience

The main motive for tattooing is a fashionable desire to show individuality. Fashion is promoted by the decriminalization of tattoos, the prevalence of tattoos among representatives of the most fashionable musical and sports trends.

The target audience of tattoo parlors is young people from 18 to 30 years old. Additional services: correction and reduction of tattoos expand the target audience to people aged 40-45 years.

The use of tattoos for cosmetic purposes, which increases the target audience due to girls who prefer more complex, multi-colored and highly artistic, as well as cosmetic tattoos

Competition and location

There are few tattoo parlors in the city, so clients interested in such types of services know all the main points, as well as homeworkers. The competition is significant, because The main channel for disseminating information among customers is word of mouth and special forums and groups on social networks.

The tattoo parlor is located near the city center, next to 2 large shopping centers. This location will allow you to get a significant influx of customers.

Range of services

The planned structure of the services of the tattoo parlor is as follows:

Most tattoo parlor services are typical. However, in Russia, "Mehndi" is becoming more and more widespread - a temporary henna tattoo, common in India. In Nizhny Novgorod, there are few tattoo parlors offering mehndi tattoos. This will allow the salon to get initial customers.

As the salon develops, it is planned to sell sketches of tattoos, paraphernalia, etc., as well as conduct paid training and master classes.

Price policy

Above average prices in the region, but subject to discounts may be lower. It is important to play in contrast, high-quality services are always expensive, but for the client you can always go to a meeting.

During the first half of the year from the start of the salon or until the time when the salon gains popularity and a client base, prices can be set average for the region. Then prices rise slightly.

Costs are subject to a mark-up of at least 30%, taking into account the current pricing policy and the system of discounts.

Volume of sales

The average cost of a session is 4000 rubles. The average loading of the salon at the time of opening will be 50% and, according to the plan, it will have to increase by 5% monthly to 100% of the working time schedule (12 hours) for 2 jobs.

In case of downtime, equipment can be rented. And in the future, as demand grows, expansion to 3 masters.

Below is a graph of revenue growth:

SWOT analysis

Let's analyze the solution based on the SWOT matrix

	Strengths: central location the lack of similar tattoo parlors in the immediate environment relatively low prices	Weak sides: basement security sanitary conditions advertising budget
Opportunities: expanding the range of services; holding promotions to attract additional customers; search for new suppliers	use of the Internet community offering unique services (temporary tattoos) development of sketches of a tattoo to order	control and audit of advertising control creating a certain cozy or vice versa brutal atmosphere for customers
Difficulties: "word of mouth" customer retention high sanitary requirements	use of marketing promotions application of loyalty programs aimed at expanding the clientele	use of disposable consumables permanent cleaning control periodic holding sanitization; control of sanitary books of employees refurbishment (tile floors and wall coverings)

Advertising strategy

Broad advertising is quite costly with low efficiency. You should focus on the discount system for regular customers, use the “bring a friend” technique, actively promote the salon’s website, create a group on social networks and apply SMM methods, and participate in professional forums.

organizational plan

Business form

Designation of the project initiator as individual entrepreneur according to ENVD.

This form of organizing the work of the salon will save on expenses in the initial period and simplifies the work when submitting tax reports to the Federal Tax Service.

Personnel and staff structure

The initiator manages the salon and is the senior tattoo artist. In addition to him, 3 more people will work in the salon: tattoo artists, an administrator and a cleaner.

Position	Quantity	Salary, (thousand roubles.)	Prize	Total
senior tattoo artist
Tattoo master
Administrator
Cleaning woman
Total

The senior tattoo artist has an irregular work schedule.

Tattoo artists work in shifts 2 through 2.

The administrator takes orders, controls the workload of the masters and the schedule of work with clients, controls the work of the cleaning lady, monitors advertising, provides information on the work of the salon and the purchase of consumables and equipment. Work schedule: 5 days. on work days.

Financial plan

Project financing

Initial investments are planned in the amount of 1.529 million rubles, of which:

• 529 thousand rubles own funds.
• 1000 thousand rubles bank loan at 18% per annum for 3 years secured by an apartment.

Funds in the amount of 1.529.000 rubles. go to financial security initial investment costs, consumables and other working capital.

The calculation of payments on the loan is annuity (in equal installments), the loan is taken in the 1st month 112 thousand rubles, in the 2nd month 256.7 thousand rubles, in the 3rd month. 456.2 thousand rubles and in the 4th month 175.1 thousand rubles. Repayment from the 5th month The amount of monthly payments is 27.8 thousand rubles, the interest on the loan is taken into account in the payment.

Return of own funds to the project initiator after the return of the loan within 20 months. in equal installments adjusted for inflation, but without interest.

Project payback indicators

The payback of a tattoo parlor is calculated on a planning horizon of 10 years:

• contributions to social funds 30% (PFR - 22%, social insurance fund - 2.9%, medical insurance fund - 5.1%);
• tax rate of 15% (UTII);
• annual inflation of 10%.

Performance indicators were calculated at a discount rate of 15%:

• NPV - 966,000 rubles;
• payback period in direct cash flow - 4.17 years;
• the payback period, taking into account the discount, is 5.25 years.

Risk Analysis

Calculations have shown that the project is of interest to the initiator and to the credit institution. The credit institution receives a refund earlier, and the initiator receives a salary in the salon during this period. At the same time, there are events that are difficult to predict; parameterization and assessment of the degree of impact on the project are difficult. These include:

• decrease in the income of the population. People are primarily cutting spending on unnecessary services, while the cost of utility bills and rent will rise. Methods of work: control of costs and price levels, monitoring of new market trends that may be of interest to potential customers;
• fashion for tattoos is dynamic, both the drawings themselves and their demand are changing. It is advisable to keep track of new trends, work techniques, etc. and, as far as possible, try to introduce them into the work of the salon;
• opening another tattoo parlor in the same area. Price competition is possible, as well as enticement from competitors of masters. In this business, name and quality are valued. It is possible to introduce new services that are not available from competitors into the structure of services.

conclusions

Calculations have shown that the opening of a tattoo parlor in Nizhny Novgorod can give good financial performance, which will allow the initiator and potential investors to earn money. The low level of risks allows you to confidently assess the success of an investment