Open a nightclub in a small town. How to open a nightclub from scratch: a business plan to help a beginner

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I continue the story of how to open a nightclub.

In a previous article, I told you about how the first nightclubs were opened in our country, showed several successful stories. What has changed since then and how to open a nightclub today?

Glamor costs money and in order to open a truly successful, profitable nightclub, you will have to invest very decently. The opening of a nightclub will require at least half a million dollars, but the profitability of such a nightclub as a business project will be quite high, all investments invested in the club will be repaid very quickly, because the average profitability of a nightclub is from 25 to 55%.

However, the popularity and profitability of the club do not directly depend only on the amount of invested funds. It often happens that a nightclub in which even less than 50 thousand dollars is invested brings in more profit than a club in which 10 times more is invested. The club business begins to flourish and bring good income to the owners at the expense of other things. The key to success is in competent business planning and well-chosen niche, positioning of the future nightclub.

All nightclubs are divided into three conditional categories: closed, democratic youth and thematic - for jazz lovers, rock fans or representatives of sexual minorities, and first you need to determine which direction is closer to you. It is impossible to please absolutely everyone.

How to open a nightclub: where to start?

It's worth starting with market research. What kind of nightclubs are there in your city, how many of them, what group of visitors are they aimed at, the number of clubs by district. Walk through similar places in the city, try to understand the spirit, atmosphere of a particular nightclub, pay attention to some features inherent in specific clubs. Studying the market for the presence of competitors, you should immediately study their strengths and weaknesses, analyze the services offered and prices.

Walk through restaurants, cafes, bars, in those places where there are dance floors. Yes, this is not a club format, but the very presence of a large number of visitors in such establishments is the key to your success, which means that such services are in demand in your city and there is still a place on the market. However, strictly speaking, there is always a place on the market and in any niche, you just need to find your own zest, that little chip that the client will certainly notice and appreciate.

After studying and understanding the market, determine your target audience and think over the pricing policy. Determine the maximum possible number of visitors, the average number of visits and the estimated average check - this way you can calculate your future expenses, income and profit.

The next step is to find a suitable location. If you are planning to open a really popular nightclub, then the choice of premises for a nightclub must be approached with great care. The point here is not only the location of the club, it does not have to be in the city center, the main thing to remember is that the premises for a nightclub must meet a number of requirements. The basic requirements are very simple: the presence of a large dance hall (or even better several halls) with the right acoustics and compliance with fire and sanitary standards (or the ability to bring the room in line with these requirements).

Night club: how much in this sound!..

After you have decided on the concept of the future nightclub and found a suitable room or site, its design and construction will begin

Even at the stage of the construction plan of a nightclub, it is necessary to invite a specialized company for the installation of light and sound (there are about 50 of them in Moscow). Without sufficient experience, it is almost impossible to purchase and install equipment on your own. Here you need to take into account a lot of different parameters of the room: the area, shape, height of the ceilings, the location of tables, stages and bar counters, wall decoration ... In a word, if you want to have high-quality light and sound, you cannot do without professionals.

One of the important conditions on which the set of lighting devices depends is the style of music. For example, for disco music and performances of pop artists, bright colored rays wandering around the hall and mirror balls are used. Youth clubs where trance or rave are played should preferably be illuminated with cool blues and blues that whiten people's faces, as well as flashing strobe lights and green lasers.

For a club with a main ballroom size of 120-150 sq. m, it is quite possible to create high-quality light and sound for $ 15 thousand. At the same time, the cost ratio will be approximately the following: two-thirds will go to light, and one-third to sound. Light always costs more, as it is more difficult to install. Although sometimes the sound equipment for the club is more important. For example, when the club specializes in live performances. And then the ratio can be 50 to 50.

When choosing a room for a small club, it is advisable to opt for a hall with a ceiling height of up to 4 m, since this directly affects the cost of the purchased equipment. Lighting fixtures that can “punch” a distance of 4 meters are almost 30% cheaper than more powerful ones, with beams that overcome 8 m. backlight. For example, striptease requires a bright spot fill of the scene with a tracking gun and ultraviolet.

One of the most important parameters by which light and sound equipment is selected is the lamp's uninterrupted operation time. If it will be constantly operated for more than 12 hours in a row, it is worth choosing equipment with an increased resource. It is better not to be tempted to save money by buying a cheap device in which the lamps are designed for only 150 hours of operation. It would be more correct to purchase a more expensive installation, but with a service life of 2000 hours. Powerful lamps are quite expensive - up to $ 50, and if they are often changed, no money will be enough.

Non-intelligent lighting devices (that is, those that respond only to musical accompaniment) cost an average of $100 to $400, and intelligent ones (their operation can be programmed or controlled from the remote control) already cost at least $500. But for a “simple” club, the first option is quite suitable.

What technique is better? It doesn't have to be the most expensive. Well-known Western brands cost 30 percent more than Chinese and Taiwanese devices, but they are usually produced in the same factories. Do not neglect domestic devices. They are often not worse than their foreign counterparts. Moreover, if the Chinese often use plastic lenses, which lose their transparency over time, then our factories use only natural glass, plus reliable iron.

If both musicians and DJs will perform in the club, then you need quite expensive professional sound equipment with a power of 7-8 kW, and experts will help you choose it. If live performances are not planned, then you can save 20 percent on the sound system.

The installation of the devices themselves is estimated at 10-15% of the cost of the equipment, in time it can take from a week, and this must also be taken into account.

The acoustic characteristics of the hall are determined not only by the size of the room, but also by the materials used for interior decoration. Soft chairs, carpets absorb sound, and plasterboard, mirrors and marble, on the contrary, reflect. But both excessive absorption and excessive reflection of sound are negative phenomena. Therefore, experts are trying to neutralize them. For soundproofing, special panels "ecophone" are used. But it is impossible to solve this problem completely. Therefore, the club can only be located in non-residential premises. In most cities, by the way, this is even enshrined in law.

It is necessary to choose and start installing lighting and sound equipment at the stage of rough work, and not when the decoration of the club is already completed. Otherwise, problems and additional serious costs are inevitable: you will have to hammer monolithic ceilings, break the finish, change the layout of the premises and do other work not included in the original budget.

However, it is not at all necessary to invest millions in repairs. In many cases, especially if we are not talking about an expensive elite nightclub, everything can be done very stylishly and inexpensively, and the twilight reigning in the hall and flashes of light can hide many defects in the room.

The main thing is to have your own style, unique to this particular club. To do this, it is better to contact a designer who will help you create it.

So one of the most popular Moscow clubs "Svalka" spun up in the shortest possible time, largely thanks to the original interior: stylish, made of rough wood, stools, the same rough tables and its original find - real American car hoods with headlights flickering in the dark. No less fashionable place "Propaganda" also saved a lot on the interior, solving it in the style of "minimalist industrial": rough wood and no less rough metal, plus painted brick.

How to open a nightclub: the staff makes a success

In order for a nightclub to become truly popular, it is necessary not only to advertise it well (which, in general, is understandable), but also to choose the right staff who will create a special specific nightclub atmosphere inherent in this particular institution. Of course, the quality of music and equipment (both musical and lighting) is a very important component of success, but it is the corporate culture of the staff that will create the atmosphere, the aura of the club, and most directly affect the level of income of your institution.

A lot depends on the invited DJ, who puts on the “correct”, fashionable music. In Moscow, a good DJ costs from $50 to $150 per night, unless, of course, he is a star.

No less than a DJ, the profit of the club depends on the bartender. It is important that he establishes a clear control over the consumption of drinks and assortment - in youth clubs there should be a lot of beer at a relatively inexpensive price. He also monitors compliance with the law prohibiting the sale of alcohol to minors.

A reliable security system is something that no nightclub can do without. Her duties also include the implementation of incoming face control in order to cut off the unwanted contingent, as well as (and this is probably the main task of this service) maintaining order in the club. You can organize a security service yourself, or you can conclude an agreement with a security agency. In Moscow, the services of professional security guards cost $2-5 per hour, five or six people for an average nightclub will be enough.

How to open a nightclub: making money!

The main income of the nightclub is brought by two things: the sale of entrance tickets and the bar.

It is not difficult to calculate the approximate profit from entrance tickets. The average club can accommodate up to 500 people on a Saturday or Sunday evening. With a ticket price of 100 rubles, the revenue is at the level of 50 thousand rubles. About the same, on average, brings a bar. The result is 100 thousand rubles at the very minimum. Excluding the cost of renting premises, staff salaries, equipment rental, income can range from 20 to 50%. True, from this amount you still need to pay taxes. But here everyone gets out as best they can, and it is impossible to give even estimated costs.

According to the owners of democratic establishments, the key to success is a flexible pricing policy. On weekdays, the number of visitors, as a rule, is three times less than on the weekend. The most disastrous day is Monday, which is why many clubs arrange a day off on this day or make entrance to the club free.

As for the bar, compared to the store, the margin on drinks varies from 100 to 300%. And here it is important not to overdo it with wrapping. If it is very expensive - firstly, they will carry it with them or will “reach the standard” in advance and come to the club already “in firewood”, and secondly, some part of the visitors will simply leave you for more affordable competitors.

How to open a nightclub: promotion

The promoter-distributor (as a rule, also from among the club's visitors) receives up to 10% of the price of the entrance ticket (each flyer has its individual number), plus free admission to the club.

It is clear that a nightclub is not only dancing and a bar. When developing a business, you need to think about other possible interests of your visitors. Additional services will not only replenish the establishment's cash register, but will also attract new visitors to it, because the choice of possible leisure activities will be significantly expanded. And if the client wants other entertainment than dancing, he can get them.

Such additional services of a nightclub can be slot machines, billiards, poker tables, karaoke and so on. Little things like that will get you more customers.

And yet, the main thing here is “word of mouth”, because among the youth, rumors about a new “cool place” spread faster than on the Internet. If everything is done correctly in your club, it has every chance of success.

Here we will consider information on how to open a nightclub, what you need for this, as well as a free business plan for opening it.

The key to the success of any club business is the original concept of the institution, the right target audience and, sometimes most importantly, good music. As a rule, more than 20% of the residents of megacities are regulars at nightclubs, the main of which are young people aged 18-35.

Night lovers tend to flock from all over the city to the center, because it usually has the largest selection of various entertainment venues - cafes and bars, nightclubs and restaurants. Club youth very often spend the whole night traveling from one entertainment venue to another, looking for interesting programs for themselves, while gaining new experiences.

Business plan

We present you a free ready-made example of a restaurant-based nightclub business plan that already exists and will help you open this business. The minimum required investment is 2-3 million rubles. The nightclub area is approximately 500 sq.m.

Market analysis

Night clubs have the highest occupancy, where the main visitors are students. The share of such establishments is about 80%. More profitable are the "democratic" youth clubs, which are similar to discos. Their popularity is due to famous DJs and scandalous show programs. The owners of such establishments earn money through a large turnover. As a rule, their capacity is from one and a half thousand people or more, and they let in almost everyone who wants to. Therefore, despite the small amount of the average check (about 300-500 rubles), due to the mass character, it is possible to collect good revenue.

For a specific city, with a specific population of about 500 thousand people, an analysis is made of existing restaurants and entertainment nightclubs. A count of potential visitors to an institution of this kind is being carried out, taking into account the existing educational institutions in the city, since it is young people under 30-35 years old who are mostly buyers of such services. With enough young people and students, around 10,000, it would be cost-effective to set up a nightclub.

Essence of the project

A restaurant that has been successfully operating for several years can turn into an entertainment club at night and until the morning, since the restaurant does not work at night. The success of a nightclub can be ensured by creating a specific thematic direction, for example, a certain style of music, which is not found in other clubs in the city. Entertainment programs, organizing special parties, weddings, birthdays, corporate parties, with guests represented by famous performers and musicians, can become an additional source of income. Thanks to the well-functioning work of the kitchen, you can create an excellent menu for a nightclub, and change the assortment every evening.

Production plan

This section specifies the existing organizational issues. Due to the increase in working hours, it is necessary to increase the staff of the future nightclub. It is more expedient to create 4 shifts, each with 6 people. For well-established work, 2 cooks and 2 waiters, a bartender, a dish washer will be needed. The total staff is 24 people. To organize the evenings, you need one party organizer and one DJ. If artists are involved in the evening, the cost of entry will increase, so these costs are not taken into account in the total figures.

To start a small nightclub, the following equipment is being purchased:

• acoustic system - 600 thousand rubles;
• a system for organizing a light show - 300 thousand rubles;
• furniture and interior items - 1.4 million rubles.
• cash register - about 100 thousand rubles.

Total total expenses - 2.4 million rubles.

Marketing plan and features

To attract customers, it is necessary to hold a bright show about the opening of a nightclub, possibly with the distribution of loyalty cards of the institution or free admission. You can also periodically hold various promotions and prize draws, provide discounts to regular customers.

Financial plan

This section takes into account and defines the main indicators of income from the project. Pricing for entrance to the nightclub will consist of a ticket fee of 100 rubles, the price of which will include 3 drinks, prices for the restaurant menu remain the same. Based on the previous data, you can calculate the approximate sales volume. On average, 70 people, 500 rubles each, a total of 35 thousand rubles a day.

The proceeds from the nightclub will be 150 people, 300 rubles each and the cost of entry. Total 60 thousand rubles. Total daily revenue is expected in the amount of 95 thousand rubles. It should also be taken into account that there are more visitors on weekends. Thus, the average minimum monthly revenue will be: 30 days x 95 thousand rubles = 2 million 85 thousand rubles.

Daily costs will be:

• free drinks 50 rub. for a ticket
• restaurant operation 60% - 21 thousand rubles;
• expenses of a bar and a restaurant in a nightclub - 55% of revenue - 33 thousand rubles;
• security services - 30 thousand rubles per month.

In total, daily expenses will amount to 61 thousand 500 rubles, and 1 million 875 thousand rubles per month.

The remuneration of the staff of the night club will be 312 thousand rubles. Including:

• cook - 1 thousand rubles per shift, 30 thousand rubles per month;
• bartender - 750 rubles per shift, 22 thousand 500 rubles per month;
• DJ - 1 thousand rubles per shift - 30 thousand rubles per month;
• organizer 1 thousand 200 rubles per shift - 36 thousand rubles per month;
• waiter - 500 rubles - per month - 15 thousand rubles;
• dish washer - 350 rubles - per month - 10 thousand 500 rubles.

Gross revenue for the month is 663 thousand rubles. With a tax rate of 20% of the revenue of a nightclub, under the general taxation system, the monthly amount of tax payments will be 132 thousand 600 rubles. Deductions for the UST are 35% and will amount to 109 thousand 200 rubles. Total net profit at the end of the payment of all taxes and contributions will be - 373 thousand 400 rubles.

As a result, it turns out that the business plan for opening an entertaining nightclub based on a restaurant is quite profitable, provided that there is no big competition for the establishment.

If you need a building and the club itself will be larger than in this example, then you can with a more detailed description of the costs for this business.

The entertainment industry traditionally attracts a lot of attention, so some are wondering how to open a nightclub from scratch? How much does it cost, where can I find a business plan? We will try to answer all these questions.

Project prospects

Every business has its pros and cons that you need to know in advance. It should be immediately understood that opening a nightclub is a very expensive occupation. Most often, it will have to find investors for it, so it will not be possible without providing a carefully crafted business plan.

That is why work on the project should begin with a general assessment of the industry in the region, taking into account competition. In this case, it is best to attract the clientele with an unusual idea and a non-standard approach.

The latter involves attracting a specific target audience - it will not be possible to do without correlation by age, social and financial status. Most often, young people gather in nightclubs and it is necessary to make the main bet on it.

To assess the profitability of the project, one should pay attention to the number of universities in the city - students will make up the bulk of clients. When evaluating profitability, it must be taken into account that the project should pay off in a maximum of two years, since, otherwise, it will become unprofitable.

When considering an idea, an interesting program should also be considered. To increase attractiveness in the eyes of potential customers, it is necessary to constantly delight guests with variety. Remember: the general style and the list of services provided are the key points in the formation of the enterprise.

In addition to the show program, bar and dance program in the evening, you can also provide entertainment such as theme parties, holographic installations and fire shows. A creative approach to organizing a business will definitely pay for itself and become a guarantee of profit. So, how to open a nightclub from scratch?

A more detailed example of a business plan for opening a nightclub with calculations is available at.

Business registration

Registration of a business is one of the indispensable stages of working on an enterprise. In this case, you should be prepared for a mass of various bureaucratic obstacles. For example, if a building is reconstructed for a club, the project will have to be coordinated in several instances at once, and then the object will be put into operation by the relevant acts. Such papers are signed by the SES, the fire service and Rospotrebnadzor.

Direct registration of a business is carried out as a non-profit organization. Of the permits, you will need a paper from Rospotrebnadzor with permission to organize a nightclub in a certain area or in a building. If the latter is only under construction, it is necessary to coordinate the project. In addition, you will have to prepare the constituent documents of a legal entity, including the passports of the general director and founders.

Obtaining a license for alcohol

Few people can imagine a nightclub without a bar, especially in a small town. The main problem in this case is obtaining a license for alcohol. It is important to get permission to sell alcohol in the form of retail through a bar.

Documents required to obtain a permit include:

1. Registration and founding documents of the company.
2. Coordination with Rospotrebnadzor and SES.
3. Medical books of employees.

The collected package of documents is submitted to the local authority, which issues licenses for the sale of alcohol. Most often, the process of obtaining a permit is delayed, and a nightclub simply cannot work without a bar. To speed up the process, experts recommend contacting specialized law firms.

Many are interested in how to open a nightclub in a small town without a bar. I would like to note that this is possible, but such an enterprise will not become profitable.

Club building and premises

At the stage of drawing up a business plan, you should decide whether the building for the club will be acquired or rented. Both options have their advantages. Some experts are inclined to the second option, since the periodic change of the audience will make the purchase irrational.

Separately, the construction option should be considered. As for the estimated costs: the rent will cost 4.5 million rubles (according to preliminary estimates), the purchase - 50 million, and the construction from scratch - 45 million rubles (prices are approximate and may vary depending on the region).

As for the location: it is best to choose the most lively areas of the city. If possible, you should settle right in the center. Another good place would be an area near campuses and universities. The key requirement is high traffic and the absence of large concentrations of entertainment venues nearby, which will attract some customers.

The area of ​​​​the room should be large enough to accommodate the dance floor, bar, as well as a separate relaxation area. The average area of ​​a modern club is 500 square meters, but you can also consider options for 1000-1100 square meters - this will allow you to delimit the hall into several separate zones. The height of the ceilings in the building must be at least 3.5 meters.

Design and equipment

As already mentioned, the design and equipment of a nightclub is one of the keys to the success of the entire enterprise. Most often, the development of the concept is entrusted to specialists, since many simply cannot work out all the little things on their own.

It is important in no case not to save on finishing, including bathrooms. The quality of work will certainly be appreciated by visitors, who will then recommend the institution to their friends and colleagues. According to experts, it is necessary to foresee spending about 3-4 million rubles for repairs.

A separate issue is equipping the hall with the necessary furniture. It should fit into the overall style of the club. Lighting equipment should also be selected accordingly, which helps to create an additional atmosphere. In this matter, it is also better to turn to professionals for help, since the success of the institution will depend on the quality of their work. Do not forget about the appropriate ventilation and climate technology.

Considerable costs will require the equipment of the kitchen and bar. They will require specialized equipment, refrigerators and freezers, dishes and display cases. Without this, it will be impossible to start working.

Finally, accessories will give the finishing touches to the design of the room. They include not only various decorative elements, but also branded dishes, staff uniforms and lighting. The main goal, that is, the creation of a stylish institution, must be 100% fulfilled. Calculations estimate the costs of the mentioned items in the amount of about 10 million rubles - all this must be taken into account when planning.

Organization of an open-air club

Separately, you should consider the option of launching an open-air club. The idea is suitable only for summer time and is relevant for those regions where during this period there is a large influx of people. Most often, such clubs open in the immediate vicinity of the beaches.

Such clubs are small areas, near which a room for kitchen and appliances is installed. As an option, you can consider dilapidated buildings that are completely cleared inside and arrange the original interior.

The project is seasonal. From what you need to open your own open-air nightclub - the same list of papers. We must try and save as much as possible on the opening, because, otherwise, the project will be unprofitable.

Project promotion

At first, it will be extremely difficult to achieve sufficient filling of the club to make a profit. In this case, it will simply not be possible to do without appropriate advertising. The best option is to use the services of special agencies. This option will cost a lot, but at the same time a positive result will be guaranteed.

Among other methods of attracting customers, we should highlight the organization of the opening of an institution that will please the first visitors with free admission, small gifts and a special program. There is no doubt that some of the visitors will later become regular customers.

An additional contingent can be attracted by advertising in the media, posting ads on the Internet. A positive result is given by the distribution of leaflets and flyers, as well as the promotion of the project in social networks.

Of course, you can always buy a ready-made business with an already established clientele, but the costs of such a purchase will be even higher.

Planned expenses and income

Drawing up a business plan is an essential step in working on any business. In this section, we will consider approximate calculations, which may vary depending on the region and situation, so it is impossible to say exactly how much it costs to open a nightclub from scratch. Briefly, all the main points can be summarized in a table:

	Expenses	Sum
1	Acquisition of premises	3-5 million rubles
2	Business registration and permits	500 thousand rubles
3	Purchase of equipment for the hall and kitchen	1 million rubles
4	Installation of surveillance and security systems	1 million rubles
5	Purchase of furniture	500 thousand rubles
6	Initial advertising investment	500 thousand rubles
7	Acquisition of the first batch of goods	500 thousand rubles
8	Staff salary	600 thousand rubles
9	Communal payments	40 thousand rubles
	Total:	9640 thousand rubles

For a more or less accurate calculation, you will first need to decide what schedule the institution will work in, then calculate the number of customers per shift, and also calculate the average cost per person. For example, a club that operates only on weekdays and gathers 250 people each with an average check of around 500 rubles will bring its owner up to 2.5 million rubles a month.

Video: how to manage a nightclub?

Profitability

Previous calculations have shown that opening a nightclub is a very costly activity. According to experts, even before the start it is better to accumulate an amount of about 10-15 million rubles. Specific prices depend on the region of work, as well as the level of wages in it.

There are two ways to find this amount. The first is a loan from the bank, and the second is in the search for investors. To open a nightclub, a business plan will need to be presented to a potential lender in both cases. In both cases, a carefully thought-out business plan will be indispensable.

As practice shows, the initial costs are recouped in about a year. If this did not happen, the business can be closed immediately - it will not bring any particular profit. The average profitability in this case is 20-50%.

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How to open a nightclub: 4 steps to opening from scratch, detailed financial calculations, necessary personnel, payback period for this business.

Capital investments: 15 million rubles
Payback period: 12-18 months.

Burning with an indefatigable desire to open your own business?

If you are a person who likes to take risks, is not afraid of difficulties, has a strong enough creative mind and has a creative approach to everything - such an idea how to open a nightclub just for you!

What should you pay attention to when opening a nightclub?

Since the opening of a nightclub requires considerable financial investments, and the possibility of failure is quite high, all the nuances should be calculated down to the smallest detail.

The primary tasks are market analysis and.

In the latter, the amount of investment, the payback period of investments, the planning of the distribution of finances, the choice of the direction of activity, taking into account the target audience and the general opening time, will be calculated.

As well as other issues, such as the choice of premises, recruitment, advertising, name and registration of the necessary documentation.

How to open a nightclub from scratch?

Interesting fact:
The subway car is considered the most unusual disco venue in the world. The Alexanderplatz metro stop in Germany is a favorite place for party-goers who love non-standard party solutions.

If you plan to open a nightclub from scratch, the amount of investment, of course, will be higher, because you will have to spend more on arranging the premises, advertising the club and attracting visitors.

In this area of ​​the market, competition is very high; opening an institution from scratch is a risky and complex business.

In order not to burn out and achieve a large number of visitors, you should think carefully about everything that can attract customers.

How to open a nightclub from scratch and attract the first visitors?

1. Introduce some innovations that competitors do not have.
2. Take care of financial convenience for regular visitors and for new customers.
   Also develop promotions, gifts and other surprises.
3. Provide the institution with high-quality and powerful equipment, especially regarding lighting and sound.
4. The interior also plays a big role in attracting visitors.

What is the name of the nightclub?

There are many options for how to call it, so it would not be advisable to give any specific examples.

The most important thing is to interest the name of as many potential visitors as possible.

And besides, to convey the slightest part of the style or direction (remember the "Blue Oyster" from the movie "Police Academy").

Visitors are attracted by interesting, original names, which are an extraordinary accent even in advertising.

People love originality and novelty.

We analyze the market for the successful opening of your nightclub

Before opening a nightclub, and indeed any institution in the business sector, you should study the market and the specifics of running this enterprise.

When deciding to open your own entertainment establishment, experts advise to decide on the main aspects:

What documents are needed to open?

No institution can exist without certain documents and licenses from various services.

Including mandatory permission from Rospotrebnadzor and an act on putting the facility into operation, which is signed by several government agencies.

In addition to the permission and registration of the club itself, an important point will be a license for the sale of alcoholic beverages, which will require certain documents.

To obtain it, it is better to contact law firms, whose specialists will be able to quickly and correctly draw up everything, saving you from unnecessary hassle with documentation.

Choosing a nightclub venue

Build a new building or buy (rent) an old hall - the choice is yours.

In this matter, which option will be more profitable and successful is up to you.

The location of the club should be closest to the places where people related to the intended target audience spend most of their time.

The area of ​​the premises is on average about 3000 sq.m.

This question also takes into account the concept and additional services.

The construction of a new building will require additional documents and permits, besides considerable financial costs.

Less problematic will be the repair and decoration of an already finished building, which in our time has a very wide choice for rent for every taste.

We select personnel

Staff – The most important part of any business is the staff.

Properly selected staff can also attract up to 20% of regular visitors.

Oddly enough, but even now there are quite a few people who want to drink and “pour out their souls” to the bartender.

Position	Qty	Salary (rub.)
Total:	25-50	From 429 000 rub.
Director	1	35 000
Administrator	1	27 000
Creative director	1	25 000
DJ	3-4	20 000
Bartender	3-4	20 000
Cook	4-5	21 000
cleaning lady/cloakroom attendant	4-5	12 000
Security	6-8	15 000

On average, the headquarters will consist of 25-50 people.

How to open a nightclub in a small town?

If you decide to open a nightclub in a small town, you need to remember that the population is much smaller than in big cities, and therefore the client flow will be limited (there are not so many young people, and most of them, most likely, go to big cities). city ​​to study or work).

Considering this, it is better to think over various entertainments (billiards, etc.), or rent a hall for special events in the form of additional services - so as not to lose the flow of customers, and with that the profit, which in this case will come during the day, which is very profitable .

How much does it cost to open a nightclub?

The amount of investment to start depends on where exactly you want to open a club.

For a small town, the answer to the question of how much it costs to open a nightclub will fluctuate at the level of 10-15 million rubles.

In large cities, the amount of investment will be much larger.

Since the business is very risky, banks do not always give loans to open a nightclub.

Because of this, you may have to take out a consumer loan that is more difficult to repay.

It is better to find investors who are interested in such a deal.

What will the costs be?

Name	Amount (rub.)
Total:	From 9 400 000 rub.
room	From 5 000 000
Repair and decoration	500 000
Paperwork	Around 500,000
Equipment	250 000 -500 000
Staff salary	3-4,000,000/year
Advertising and marketing	100,000 - 300,000 rubles
Other additional expenses	50 000-100 000

Tips on how to promote a nightclub are presented in the video:

Night club profitability and payback period

On average, subject to the successful promotion of the club, all investments pay off within 1-1.5 years, counting on the following income:

• Ticket sales - 5-7 million rubles / year;
• Sale of alcoholic beverages and snacks - 6-7 million rubles / year;
• Advertising of sponsors' products - 2-3 million rubles / year;

Having calculated the income, you can count on a profit of about 17 million rubles a year.

In large cities, both the amount of investment and the amount of income, of course, is much larger.

Night club opening- a profitable business, if you manage to organize everything in such a way as to attract the maximum number of visitors.

Opening such a business is painstaking, but the investment pays off quickly enough, and the profit, if successful, is very large.

If you are not afraid of large investments and wide competition, and are also confident in your success, you can open and develop your business in the way that you consider the most profitable.

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Today you will not surprise anyone with nightclubs, but the demand for such establishments is still quite large. There is still a lot of free space in this market niche, which means that by opening such an institution, you can count on a good profit. How to open a nightclub and how much money will be required at the initial stage?

Market research and business features

It is clear that before starting your own business, you should carefully study the segment of the market in which you plan to work. This also applies to a nightclub, since such a business requires considerable investments, and so that they are not wasted, you need to comprehensively study the issue and draw up a detailed business plan for the enterprise.

At the same time, it is worth remembering that for a nightclub, as well as for another commercial entertainment project, the indicative period is twelve months. It is during this time that the club must almost fully recoup all initial costs and reach a real profit. If this does not happen, it is easier to close the institution than to correct the situation by again investing money in a loss-making project.

If we conditionally divide all nightclubs according to the direction of work, then it turns out that some of these establishments are clubs of the “closed” type, the entrance to which is open only to representatives of certain groups, the other part refers to gay clubs, where anyone can enter, but a special group gathers there. audience, and the remaining establishments are designed for representatives of certain youth movements. This division must be taken into account when planning the opening of the club and developing the concept and direction of development.

If you are interested in the question: how to open your own nightclub, where to start and how to properly organize a business, then there are several recommendations from professionals: first you need to decide on a few important points:

• Target audience - the design of the club and the services provided depend on who exactly you plan to work for. Experts are sure that it is impossible to create a club "for everyone" - both the age group and social status are important. If you are planning to organize a cult club, then it will a priori be intended for a certain circle of people, and if your audience is young people under 25, then be prepared for the fact that in a year about 30% of visitors will be replaced, since a third of matured clients will go to other clubs. Some initially plan to open an institution for “golden” youth, but today pretentious and expensive clubs do not justify themselves, as they require too much investment and do not bring a stable income.
• Concept - no one is interested in another faceless establishment, so if you want to create a really viable and interesting project that generates income, you will have to develop a concept and create an establishment for a specific target audience that will be really interesting for them. The concept can be based on some musical direction that the club will promote, and the design and style can already be created based on the general idea. By the way, the right concept is able to ensure the success of the establishment by 80%, and the more entertaining it is, the better.
• A list of services, which depends on several points: the target audience, the concept, the age limit of the institution. But in any case, there must be a bar, a show program and a dance floor. True, this minimum is only suitable for opening an institution, since in order to remain in demand and interesting to customers, the club must constantly develop and offer visitors new services and entertainment. These can be theme parties, striptease programs, go-go dancers, light or pyrotechnic shows (the choice depends on the technical capabilities of the institution). You can also invite musical groups and various creative teams that work in a club format for performances. The main thing is not to stand still and choose the most profitable options for possible entertainment.

place for the club

The choice of premises for the club depends on the format of the institution you plan to open and what target audience the club will be designed for. But in any case, the premises should be located where it will be easy to find, not far from a convenient transport interchange, and also have a parking lot and an entrance. It is great if it is in the center of the city, where life is in full swing around the clock, or near educational institutions for young people, shopping centers, restaurants, since many people, going to have fun, can visit five or six establishments within a few hours, if, of course, they located nearby.

Many are interested in what is better: renting a room or buying? In this matter, you need to focus on consumer demand, but practice shows that in about three years the location of the club and its format will have to be changed. This is the specifics of the business and nothing can be done about it, because all customers are attracted by novelty. Based on this, it is clear that the acquisition of premises is not advisable, but it is better to conclude a lease agreement.

As for the area of ​​the club, it depends on the format of the establishment: a small club is three hundred meters of area, a medium-sized club, as a rule, has an area of ​​​​about 1000 square meters with a ceiling height of 4.5 meters, well, a large establishment with several halls and dance floors can occupy 3000 meters. True, choosing such a large room, you run the risk of ruining the rent, so it is more reliable to open a medium-sized club. Do you want to reduce the cost of rent? Rent a room in the basement or basement. But there is one pitfall that cannot be ignored: sanitary standards. If the premises do not comply with them, you will not be able to obtain an operating permit from either the SES or the State Fire Supervision Authority.

Business registration

Have you considered how to open a nightclub, have you drawn up a business plan, have you found a room? So it's time to register a business. And here you need to prepare for the fact that you will meet with a lot of bureaucratic obstacles and delays. If you are building or reconstructing a building, you will have to order a project and, of course, coordinate it with the relevant state institutions, and after completing the work, according to the law, issue the commissioning of the facility with an act that will have to be signed by representatives of the municipal administration, and representatives of Gospozhnadzar, SES, Rospotrebnadzor.

As for the state registration itself, all institutions that have the word "club" in their name are registered as. And this procedure will require permission from Rospotrebnadzor to place the club in a specific room or on a specific territory (and if there is no building yet, then a construction project approved by Rospotrebnadzor), as well as all the approvals, permits and conclusions mentioned above. These documents will also have to be accompanied by constituent documents, including passports (and their copies) of all founders and the CEO.

Alcohol: how to get a license?

Many are interested in the question: how to open a nightclub with a bar? And it is absolutely appropriate, since the sale of alcohol in our country is licensed. This means that the club will need to obtain a license to sell alcohol through a bar (alcohol retail license). To do this, you will need to submit a package of documents (it includes all constituent and registration documents, as well as approvals from the SES and Rospotrebnadzor, sanitary books for employees, etc.) to the state body that issues such licenses at the location of the institution. But the problem is that obtaining a license can take a long time (or you can be refused altogether), and not a single nightclub will be able to work without selling alcohol.

To simplify the licensing procedure, you can contact specialized law firms that, for a fee, will draw up all the necessary documents and obtain a license for you.

Repair and equipment

The renovation and design of a nightclub should be given maximum attention, since the interior is the face of the club. It should attract visitors, reflect the concept of the institution, be stylish, comfortable and cozy. And here everything matters: the style of furniture, the design of the dance floor, bar, entrance area, sanitary facilities. So it’s not worth saving on repairs, furniture and decoration.

Of great importance for an entertainment facility in which people actively move and drink is a high-quality ventilation and air conditioning system. It is also worth taking care of it in advance and installing powerful equipment that can provide a constant supply of fresh air and a stable temperature in the hall.

The most important issue for a nightclub is sound and lighting equipment. It should be selected only by a professional, based on the technical parameters of the room and equipment. And the more and more diverse the equipment, the better, since it will be possible to create original lighting installations and sound effects with its help.

In addition, you will need to purchase the necessary equipment for the bar, utensils (and if you have a cafe or restaurant, then production equipment for the food workshop - kitchens), a supply of alcoholic beverages, uniforms for service personnel, security systems, CCTV cameras, computer and office equipment for the organization of work.

Staff

How to open a nightclub from scratch? After developing the concept, choosing the premises and obtaining all the approvals, the most serious issue is the staff. The most important people in any nightclub are the administrator, art director and promoter. It is on them that the success of the institution and attracting new customers depends. You will also need DJs, bartenders, waiters, cooks (if there is a cafe or restaurant), service personnel (cleaners, cloakroom attendants, electricians, handymen, janitors, watchmen, security guards), accountants, personnel department employees, cashiers, storekeepers and creative department. On average, a nightclub needs 40-50 employees in different areas.

Recruitment is an important point, because entertainment establishments often burn out due to the unprofessionalism of employees. Therefore, the choice of personnel must be approached very carefully and preference should be given to people with work experience and a positive attitude towards life.

As for the employees of the creative direction, they must be selected according to the concept of the club. You can have your own creative team - dancers, vocalists and musicians, or you can invite such teams from outside and work with them under a contract, and keep only DJs on staff.

Security

For any entertainment establishment that sells liquor, safety is a pressing issue. It is necessary to hire security guards who will ensure order in the hall, pass visitors at the entrance, control the situation as a whole, prevent quarrels and fights, and also escort aggressive customers. To do this, you can create your own security service or enter into an agreement with a specialized company to provide security guards during the opening hours of the establishment.

Do not forget also about drug dealers, for whom nightclubs are a Klondike. This means that you need to constantly monitor that such people do not enter the institution, and check all premises for possible drug trafficking. Therefore, in addition to security guards, surveillance cameras will also be required, which will need to be installed in all premises, high-quality communications and a room equipped with monitors (connected to cameras) where visitors and staff will be constantly monitored.

Another problem is weapons. How to protect visitors and employees of the club from the possible bringing of edged weapons or firearms by visitors? By installing metal detectors! Of course, all these security measures will require significant costs, but they are necessary.

How to open a nightclub in a small town

If you want to open a nightclub in a small locality, you should think very carefully about whether you are ready for the fact that you will have a very limited client flow (due to the small number of residents belonging to the target audience). In addition to the fact that no big profits are expected, you will have to constantly come up with something in order to stir up interest in the institution and not lose potential customers. If you are not afraid of such prospects, then even at the stage of developing a business plan, you need to think over not only the nightly entertainment part of the business, but also additional services that will also generate income. It can be a billiard room with several tables, a sports bar, a banquet hall for weddings, corporate parties, anniversaries, family holidays, graduation parties, a children's cafe and more. Thus, you will get a diversified entertainment business, which is very good for a small city, since different lines of activity will keep the institution “afloat” during periods of falling demand for certain types of services, and this is inevitable in a small town.

Advertising

No entertainment establishment can function without good advertising, so you will need to take care of a serious advertising campaign. And here all means are good: the media, the Internet, posters, announcements, flyers for the opening. Saving on advertising is also not worth it, because attendance and interest in the institution depend on how actively the club is promoted.

Initial investment

Promoted nightclubs really bring huge incomes to their owners. And this is what pushes many people to the idea of ​​​​opening their own club. But at the initial stage, sky-high profits are a myth. To get a popular club with good attendance and reputation, you first have to invest a significant amount in it. So how much does it cost to open a nightclub? The question is ambiguous, since it all depends on what kind of institution you want to open, where and for whom. Therefore, here we can only talk about the minimum amount of investment that will be required from the owner to launch the project.

According to experts, the average figure is 7,000,000 rubles, but there is no upper threshold.

Having decided to join the entertainment industry and create your own nightclub, you need to remember that this is a rather risky business and half of these establishments have been operating for no more than a year. A lot of investments are required to start, the profitability of the business is average, and full payback is possible in about a year and a half, but this is subject to the success of the project. In addition, banks are reluctant to lend to clients who want to open a nightclub. This means that you will have to take out a consumer loan or look for reliable and solvent partners who are ready not only to provide start-up capital, but also to invest in the development of the club.