What do you need to open your own small club. Unsanitary conditions are the enemy of the entrepreneur

The entertainment sector traditionally attracts a lot of attention, so some are interested in how to open night club from scratch? How much does it cost, where can I find a business plan? We will try to answer all these questions.

Project prospects

Every business has its pros and cons that you need to know in advance. It should be immediately understood that opening a nightclub is a very expensive occupation. Most often, it will have to find investors for it, so it will not be possible without providing a carefully crafted business plan.

That is why the work on the project should start with overall assessment industries in the region, taking into account competition. In this case, it is best to attract the clientele with an unusual idea and a non-standard approach.

The latter involves attracting a specific target audience - it will not be possible to do without correlation by age, social and financial status. Most often, young people gather in nightclubs and it is necessary to make the main bet on it.

To assess the profitability of the project, one should pay attention to the number of universities in the city - students will make up the bulk of clients. When evaluating profitability, it must be taken into account that the project should pay off in a maximum of two years, since, otherwise, it will become unprofitable.

When considering an idea, consider interesting program. To increase attractiveness in the eyes of potential customers, it is necessary to constantly delight guests with variety. Remember: the general style and the list of services provided are key points formation of the enterprise.

In addition to the show program, bar and dance program in the evening, you can also provide entertainment such as theme parties, holographic installations and fire shows. Creativity to organizing a business will definitely pay for itself and become a guarantee of profit. So, how to open a nightclub from scratch?

A more detailed example of a business plan for opening a nightclub with calculations is available at.

Business registration

Registration of a business is one of the indispensable stages of working on an enterprise. In this case, you should be prepared for a mass of various bureaucratic obstacles. For example, if a building is reconstructed for a club, the project will have to be coordinated in several instances at once, and then the object will be put into operation by the relevant acts. Such papers are signed by the SES, the fire service and Rospotrebnadzor.

Direct registration of a business is carried out as a non-profit organization. Of the permits, you will need a paper from Rospotrebnadzor with permission to organize a nightclub in a certain area or in a building. If the latter is only under construction, it is necessary to coordinate the project. In addition, you will have to prepare the constituent documents of a legal entity, including passports CEO and founders.

Obtaining a license for alcohol

Few people can imagine a nightclub without a bar, especially in a small town. The main problem in this case is obtaining a license for alcohol. It is important to get permission to sell alcohol in the form of retail through a bar.

Documents required to obtain a permit include:

1. Registration and founding documents of the company.
2. Coordination with Rospotrebnadzor and SES.
3. Medical books of employees.

The collected package of documents is submitted to the local authority, which issues licenses for the sale of alcohol. Most often, the process of obtaining a permit is delayed, and a nightclub simply cannot work without a bar. To speed up the process, experts recommend contacting specialized law firms.

Many are interested in how to open a nightclub in small town no bar. I would like to note that this is possible, but such an enterprise will not become profitable.

Club building and premises

At the stage of drawing up a business plan, you should decide whether the building for the club will be acquired or rented. Both options have their advantages. Some experts are inclined to the second option, since the periodic change of the audience will make the purchase irrational.

Separately, the construction option should be considered. As for the estimated costs: the rent will cost 4.5 million rubles (according to preliminary estimates), the purchase - 50 million, and the construction from scratch - 45 million rubles (prices are approximate and may vary depending on the region).

As for the location: it is best to choose the most lively areas of the city. If possible, you should settle right in the center. Other good place will become an area near student campuses and universities. The key requirement is high traffic and the absence of large concentrations of entertainment venues nearby, which will attract some customers.

The area of ​​​​the room should be large enough to accommodate the dance floor, bar, as well as separate zone relaxation. The average area of ​​a modern club is 500 square meters, but you can also consider options for 1000-1100 square meters - this will allow you to delimit the hall into several separate zones. The height of the ceilings in the building must be at least 3.5 meters.

Design and equipment

As already mentioned, the design and equipment of a nightclub is one of the keys to the success of the entire enterprise. Most often, the development of the concept is entrusted to specialists, since many simply cannot work out all the little things on their own.

It is important in no case not to save on finishing, including bathrooms. The quality of work will certainly be appreciated by visitors, who will then recommend the institution to their friends and colleagues. According to experts, it is necessary to foresee spending about 3-4 million rubles for repairs.

A separate issue is the equipment of the hall necessary furniture. It should fit into the overall style of the club. Lighting equipment should also be selected accordingly, which helps to create an additional atmosphere. In this matter, it is also better to turn to professionals for help, since the success of the institution will depend on the quality of their work. Do not forget about the appropriate ventilation and climate technology.

Considerable costs will require the equipment of the kitchen and bar. They will require specialized equipment, refrigerators and freezers, dishes and display cases. Without this, it will be impossible to start working.

Finally, accessories will give the finishing touches to the design of the room. They include not only various decorative elements, but also branded dishes, staff uniforms and lighting. The main goal, that is, the creation of a stylish institution, must be 100% fulfilled. Calculations estimate the costs of the mentioned items in the amount of about 10 million rubles - all this must be taken into account when planning.

Organization of an open-air club

Separately, you should consider the option of launching a club under open sky. The idea is suitable only for summer time and is relevant for those regions where during this period there is a large influx of people. Most often, such clubs open in the immediate vicinity of the beaches.

Such clubs are small areas, near which a room for kitchen and appliances is installed. As an option, you can consider dilapidated buildings that are completely cleared inside and arrange the original interior.

The project is seasonal. From what you need to open your own open-air nightclub - the same list of papers. We must try and save as much as possible on the opening, because, otherwise, the project will be unprofitable.

Project promotion

At first, it will be extremely difficult to achieve sufficient filling of the club to make a profit. In this case, it will simply not be possible to do without appropriate advertising. The best option is to use the services of special agencies. This option will cost a lot, but at the same time a positive result will be guaranteed.

Among other methods of attracting customers, we should highlight the organization of the opening of an institution that will please the first visitors with free admission, small gifts and a special program. There is no doubt that some of the visitors will later become regular customers.

An additional contingent can be attracted by advertising in the media, posting ads on the Internet. Positive result gives distribution of leaflets and flyers, as well as promotion of the project in social networks.

Of course, you can always buy already ready business with an already established clientele, but the cost of such a purchase will be even higher.

Planned expenses and income

Drawing up a business plan is an essential step in working on any business. In this section, we will consider approximate calculations, which may vary depending on the region and situation, so it is impossible to say exactly how much it costs to open a nightclub from scratch. Briefly, all the main points can be summarized in a table:

	Expenses	Sum
1	Acquisition of premises	3-5 million rubles
2	Business registration and permits	500 thousand rubles
3	Purchase of equipment for the hall and kitchen	1 million rubles
4	Installation of surveillance and security systems	1 million rubles
5	Purchase of furniture	500 thousand rubles
6	Initial advertising investment	500 thousand rubles
7	Acquisition of the first batch of goods	500 thousand rubles
8	Staff salary	600 thousand rubles
9	Communal payments	40 thousand rubles
	Total:	9640 thousand rubles

For a more or less accurate calculation, you will first need to decide what schedule the institution will work in, then calculate the number of customers per shift, and also calculate the average cost per person. For example, a club that operates only on weekdays and gathers 250 people each with an average check of around 500 rubles will bring its owner up to 2.5 million rubles a month.

Video: how to manage a nightclub?

Profitability

Previous calculations have shown that opening a nightclub is a very costly activity. According to experts, even before the start it is better to accumulate an amount of about 10-15 million rubles. Specific prices depend on the region of work, as well as the level of wages in it.

There are two ways to find this amount. The first is a loan from the bank, and the second is in the search for investors. To open a nightclub, a business plan will need to be presented to a potential lender in both cases. In both cases, a carefully thought-out business plan will be indispensable.

As practice shows, the initial costs are recouped in about a year. If this did not happen, the business can be closed immediately - it will not bring any particular profit. The average profitability in this case is 20-50%.

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Encyclopedic reference: a nightclub is an entertainment facility that operates at night. Some nightclubs offer their own entertainment programs, others invite famous performers "on tour". Income for nightclubs is mainly provided by 2 types of activities: the sale of alcohol and the provision of tables for the duration of the show program.

If you decide to link your entrepreneurial activity with leisure activities and are considering opening your own nightclub, the tips in this article will be useful. After reading it, you will learn how to calculate if a nightclub is profitable in your area, how much money (and nerves) it will take to open it, and you will also learn how to avoid many beginner mistakes.

Step by step to benefit from the provision of bread and circuses

Step one: choose a room

Before you open your nightclub, conduct market research to understand what format of the establishment will be most popular.

Having determined the main direction of development, proceed to the choice of a place - these two points are closely related. So, if you are planning to open an elite club, you need premises in a prestigious area. If your potential audience belongs to the middle class, a room in a residential area will do. At the same time, remember that the club should be visible and have good transport accessibility. Do not forget that the fashion for clubs is short-lived - in 3-4 years you will have to change either the format or even the place. Therefore, it is not worth investing in the purchase of premises, it is better to rent.

Regardless of the format of the club, the premises must meet certain parameters. Optimal size average club - 1000 m², ceiling height - from 4.5 meters. Remember that a club is a place where people not only drink and have small talk, but also dance: the lack of good ventilation, stuffiness and tightness are not acceptable.

step two: equipping the interior space

One of the important components of the club's success is the interior. Many owners of nightclubs do not spare money for arranging the interior space. True, there is a diametrically opposite approach - some successful nightclubs are located in hangars or abandoned industrial buildings and attract visitors precisely with its pronounced urbanism.

From the point of view of controlling and inspecting bodies in your nightclub there should be fire alarm, hydrant, flawlessly functioning ventilation and air conditioning systems (almost 40% of the cost of all arrangements). Projects of sewerage, water and electricity supply systems must be approved. Experienced club owners point out that the biggest problem is heating the nightclub (20% of the cost) and connecting it to external power grids (10% of the cost).

After all approvals are behind and permits are received, you can proceed to the purchase of equipment. Please note that it is desirable to change (or at least upgrade) it about 1 time per year.

Step Three: building a strategy to attract visitors

To “promote” the club, a large-scale marketing campaign is needed, which should begin several months before the opening. During the preparation of an advertising campaign, this will allow you to do right choice themes and ideas of the club, determine the target audience.

Moreover, you will have to conduct such market research regularly, since the audience of nightclubs, firstly, is small, and secondly, it is changeable. “To fall out of the trendy stream” means to lose visitors.

Where to get money?

Opening your own club is not a cheap undertaking. To imagine how much it costs to open a nightclub, consider the cost of renting and equipping the premises, as well as purchasing equipment. Starting investments are only the first investments in the club business: development requires constant financial injections. Therefore, despite the high profitability of the business, it has a fairly long payback period - up to two years.

Banks do not lend to this type of business, so you will have to manage with personal funds or take a non-purpose loan.

Underwater rocks

Almost everyone who decides to open a nightclub faces real bureaucratic reefs along the way. Registration of a company and numerous approvals in the fire supervision, Rospotrebnadzor, SES and other authorities are only part of the problem. As you remember, one of the main sources of income for a nightclub is the sale of alcoholic beverages and alcoholic cocktails. This activity is licensed, and many entrepreneurs take months to obtain a license. There are many cases when the owner of a newly opened club is forced to look for a buyer for his business just because he could not get the coveted document.

It is also worth remembering the problems that unqualified personnel can cause.

Summing up

The nightclub is one of the most complex types entrepreneurial activity. In addition to the fact that it requires a lot of investment and tremendous penetration, you also need to be a real fan of your business.

-> Entertainment and hospitality, tourism, catering, beauty, health, medicine

I continue the story of how to open a nightclub.

In a previous article, I told you about how the first nightclubs were opened in our country, showed several successful stories. What has changed since then and how to open a nightclub today?

Glamor costs money and in order to open a truly successful, profitable nightclub, you will have to invest very decently. The opening of a nightclub will require at least half a million dollars, but the profitability of such a nightclub as a business project will be quite high, all investments invested in the club will be repaid very quickly, because the average profitability of a nightclub is from 25 to 55%.

However, the popularity and profitability of the club do not directly depend only on the amount of invested funds. It often happens that a nightclub in which even less than $50,000 is invested brings in more profit than a club in which 10 times more is invested. The club business begins to flourish and bring good income to the owners at the expense of other things. The key to success is in competent business planning and well-chosen niche, positioning of the future nightclub.

All nightclubs are divided into three conditional categories: closed, democratic youth and thematic - for jazz lovers, rock fans or representatives of sexual minorities, and first you need to determine which direction is closer to you. It is impossible to please absolutely everyone.

How to open a nightclub: where to start?

It's worth starting with market research. What kind of nightclubs are there in your city, how many of them, what group of visitors are they aimed at, the number of clubs by district. Walk through similar places in the city, try to understand the spirit, atmosphere of a particular nightclub, pay attention to some features inherent in specific clubs. Studying the market for the presence of competitors, it is worth immediately studying their strengths and weak sides, analyze the offered services and prices.

Walk through restaurants, cafes, bars, in those places where there are dance floors. Yes, this is not a club format, but the very presence a large number visitors in such establishments is the key to your success, which means that such services are in demand in your city and there is still a place on the market. However, strictly speaking, there is always a place on the market and in any niche, you just need to find your own zest, that little chip that the client will certainly notice and appreciate.

After studying and understanding the market, determine your target audience and think over the pricing policy. Determine the maximum possible number of visitors, the average number of visits and the expected average check- this way you can calculate your future expenses, income and profit.

The next step is to find a suitable location. If you are planning to open a really popular nightclub, then the choice of premises for a nightclub must be approached with great care. The point here is not only the location of the club, it does not have to be in the city center, the main thing to remember is that the premises for a nightclub must meet a number of requirements. The basic requirements are very simple: the presence of a large dance hall (or even better several halls) with the right acoustics and compliance with fire and sanitary standards(or the ability to bring the premises in line with these requirements).

Night club: how much in this sound!..

After you have decided on the concept of the future nightclub and found suitable premises or site, its design and construction will begin

Still on stage building plan nightclub must be invited specialized firm installation of light and sound (there are about 50 of them in Moscow). Without sufficient experience, it is almost impossible to purchase and install equipment on your own. Here it is necessary to take into account a lot of different parameters rooms: area, shape, ceiling height, arrangement of tables, stage and bar counter, wall decoration... In a word, if you want to have high-quality light and sound, you cannot do without professionals.

One of important conditions, on which the set of lighting devices depends, is the style of music. For example, for disco music and performances of pop artists, bright colored rays wandering around the hall and mirror balls are used. Youth clubs where trance or rave are played should preferably be lit with cool blues and blue flowers whitening people's faces, as well as using flashing strobe lights and green lasers.

For a club with a main ballroom size of 120-150 sq. m, it is quite possible to create high-quality light and sound for $ 15 thousand. At the same time, the cost ratio will be approximately the following: two-thirds will go to light, and one-third to sound. Light always costs more, as it is more difficult to install. Although sometimes the sound equipment for the club is more important. For example, when the club specializes in live performances. And then the ratio can be 50 to 50.

When choosing a room for a small club, it is advisable to opt for a hall with a ceiling height of up to 4 m, since this directly affects the cost of the purchased equipment. Lighting, which can “break through” a distance of 4 meters, almost 30% cheaper than more powerful ones, with beams that overcome 8 m. Also, in order to correctly place the light, it is necessary to know in advance if there will be any show in the club that needs a separate backlight. For example, striptease requires a bright spot fill of the scene with a tracking gun and ultraviolet.

One of the most important parameters by which light and sound equipment is selected is the lamp's uninterrupted operation time. If it will be constantly operated for more than 12 hours in a row, it is worth choosing equipment with an increased resource. It is better not to be tempted to save money by buying a cheap device in which the lamps are designed for only 150 hours of operation. It would be more correct to purchase a more expensive installation, but with a service life of 2000 hours. Powerful lamps are quite expensive - up to $ 50, and if they are often changed, no money will be enough.

Non-intelligent lighting devices (that is, those that respond only to musical accompaniment) cost an average of $100 to $400, and intelligent ones (their operation can be programmed or controlled from the remote control) already cost at least $500. But for a “simple” club, the first option is quite suitable.

What technique is better? It doesn't have to be the most expensive. Well-known Western brands cost 30 percent more than Chinese and Taiwanese devices, but they are usually produced in the same factories. Do not neglect domestic devices. They are often not worse than their foreign counterparts. Moreover, if the Chinese often use plastic lenses, which lose their transparency over time, then our factories use only natural glass, plus reliable iron.

If both musicians and DJs will perform in the club, then you need quite expensive professional sound equipment with a power of 7-8 kW, and experts will help you choose it. If live performances are not planned, then you can save 20 percent on the sound system.

The installation of the devices themselves is estimated at 10-15% of the cost of the equipment, in time it can take from a week, and this must also be taken into account.

The acoustic characteristics of the hall are determined not only by the size of the room, but also by the materials used for interior decoration. Soft chairs, carpets absorb sound, while drywall, mirrors and marble, on the contrary, reflect. But both excessive absorption and excessive reflection of sound are negative phenomena. Therefore, experts are trying to neutralize them. For soundproofing, special panels "ecophone" are used. But it is impossible to solve this problem completely. Therefore, the club can only be located in non-residential premises. In most cities, by the way, this is even enshrined in law.

It is necessary to choose and start installing lighting and sound equipment at the stage of rough work, and not when the decoration of the club is already completed. Otherwise, problems and additional serious costs are inevitable: you will have to hammer monolithic ceilings, break the finish, change the layout of the premises and do other work not included in the original budget.

However, it is not at all necessary to invest millions in repairs. In many cases, especially if we are talking not about an expensive elite nightclub, everything can be done very stylishly and inexpensively, and the twilight reigning in the hall and flashes of light can hide many defects in the room.

The main thing is to have your own style, unique to this particular club. To do this, it is better to contact a designer who will help you create it.

So one of the most popular Moscow clubs "Svalka" spun up in the shortest possible time, largely thanks to original interior: stylish, made of rough wood, stools, the same rough tables and his original find - real American car hoods with headlights flickering in the dark. No less fashionable place "Propaganda" also saved a lot on the interior, solving it in the style of "minimalist industrial": rough wood and no less rough metal, plus painted brick.

How to open a nightclub: the staff makes a success

In order for a nightclub to become truly popular, it is necessary not only to advertise it well (which, in general, is understandable), but also to choose the right staff who will create a special specific nightclub atmosphere inherent in this particular institution. Of course, the quality of music and equipment (both musical and lighting) is a very important component of success, but it is corporate culture staff will create the atmosphere, the aura of the club, and most directly affect the level of income of your institution.

A lot depends on the invited DJ, who puts on the “correct”, fashionable music. In Moscow, a good DJ costs from $50 to $150 per night, unless, of course, he is a star.

No less than a DJ, the profit of the club depends on the bartender. It is important that he establishes a clear control over the consumption of drinks and assortment - in youth clubs there should be a lot of beer at a relatively inexpensive price. He also monitors compliance with the law prohibiting the sale of alcohol to minors.

Reliable system security - something that no nightclub can do without. Her duties also include the implementation of incoming face control in order to cut off the unwanted contingent, as well as (and this is probably the main task of this service) maintaining order in the club. You can organize a security service yourself, or you can conclude an agreement with a security agency. In Moscow, the services of professional security guards cost $2-5 per hour, five to six people for a nightclub middle class will be quite enough.

How to open a nightclub: making money!

The main income of the nightclub is brought by two things: the sale of entrance tickets and the bar.

It is not difficult to calculate the approximate profit from entrance tickets. An average club can accommodate on a Saturday or Sunday evening up to 500 people. With a ticket price of 100 rubles, the revenue is at the level of 50 thousand rubles. About the same, on average, brings a bar. The result is 100 thousand rubles at the very minimum. Excluding the cost of renting premises, staff salaries, equipment rental, income can range from 20 to 50%. True, from this amount you still need to pay taxes. But here everyone gets out as best they can, and it is impossible to give even estimated costs.

According to the owners of democratic establishments, the key to success is a flexible pricing policy. On weekdays, the number of visitors, as a rule, is three times less than on the weekend. The most disastrous day is Monday, which is why many clubs arrange a day off on this day or make entrance to the club free.

As for the bar, compared to the store, the margin on drinks varies from 100 to 300%. And here it is important not to overdo it with wrapping. If it is very expensive - firstly, they will carry it with them or will “reach the standard” in advance and come to the club already “in firewood”, and secondly, some part of the visitors will simply leave you for more affordable competitors.

How to open a nightclub: promotion

The promoter-distributor (as a rule, also from among the visitors of the club) receives up to 10% of the price of the entrance ticket (each flyer has its individual number), plus free entry to the club.

It is clear that a nightclub is not only dancing and a bar. When developing a business, you need to think about other possible interests of your visitors. Additional services will not only replenish the establishment's cash register, but will also attract new visitors to it, because the choice of possible leisure activities will be significantly expanded. And if the client wants other entertainment than dancing, he can get them.

Such additional services of a nightclub can be slot machines, billiards, poker tables, karaoke and so on. Little things like that will get you more customers.

And yet, the main thing here is “word of mouth”, because among the youth, rumors about a new “cool place” spread faster than on the Internet. If everything is done correctly in your club, it has every chance of success.

Nightclubs are in demand among people absolutely different ages and social position. Their popularity is due to the fact that visiting the club, people get a festive atmosphere and the opportunity to communicate freely with friends and strangers. To occupy a niche in a highly competitive area will help market analysis and determine the direction based on financial capabilities. To avoid mistakes that lead to loss of finances, it is necessary to draw up a business plan for a nightclub with detailed calculations and instructions.

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Relevance and types of clubs

The opening of a nightclub is an idea that is relevant in Russia today due to the fact that most young people choose to relax in such establishments. According to statistics, there are about 35 million club visitors only among residents big cities with a population of over 250 thousand people.

Night clubs are divided into the following types:

1. Youth discos. Entrance to events is paid, but the pricing policy of the institution is quite affordable, prices for alcoholic beverages and other menu items are lower than in restaurants.
2. highly specialized clubs. These are thematic establishments, decorated in a certain style - for example, rock bars.
3. Seasonal sites. These can be establishments on the coast or discos at swimming pools or parks operating in the summer, as well as parties in the water park.
4. Elite clubs for wealthy public. You can enter such establishments for free with special frequent guest cards, but the prices for the bar menu are much higher than in other clubs.
5. Establishments designed to be visited by certain groups of people - gay clubs, strip bars.

Strip bar Youth disco Beach party Gay bar Rock bar Jazz bar

Description and analysis of the market

The most popular are nightclubs, the main visitors of which are young people. Such institutions make up about 80% of all types of existing clubs. The most profitable are those that are similar to discos. The popularity of youth clubs is due to the work of famous DJs and interesting show programs. Such sites are distinguished by a friendly atmosphere in which everyone knows each other.

The owners of establishments for young people earn money due to the large number of people who come to parties and their orders for items on the bar menu. The capacity of the clubs in question is from five hundred people or more, and almost anyone can enter. Despite the small amount of the average check (about 200–600 rubles), due to the mass character, it turns out to bail out a good profit.

Quite popular are such specific establishments as striptease bars. Despite the fact that most often they are institutions closed type, there are quite a few visitors. But such establishments bring profit to the owners not due to the number of guests.

The profit of striptease bars is formed from:

• a significant margin on menu items;
• high cost of entry;
• high prices for the services provided by dancers (private dance, thanks to the soloist in the form of a cocktail treat, etc.).

Another popular category of establishments is rock bars. As a rule, visitors to such clubs are people of non-standard appearance, due to which they may have problems with entering other places of recreation. In addition, rockers are not interested in the music that sounds at most youth discos. Therefore, the rock bar will always be visited by regular guests.

The profit of rock bars consists of:

• the cost of entry to ongoing events (performances by rock performers, holding theme parties);
• due to the constant number of guests and their orders of alcoholic beverages.

To open an institution in a particular city or district, it is necessary to analyze the population, the number of already existing bars and nightclubs. And it is also necessary to count potential visitors to recreational places of such a plan, taking into account educational institutions existing in the city or the selected area.

The concept of a musical place of rest also directly affects the profitability of a nightclub:

• the style of music played in the institution;
• lighting;
• specifics of the bar menu.

The target audience

Most promising the target audience for a nightclub - people in the age category from 16 to 30 years. At this age, up to 80–90% of active youth periodically visit nightclubs.

Every year there is a change in the audience of the club by about 30%. Grown-up visitors move to other, more reputable clubs, but new guests who have already become adults are added. People over 30 are more affluent financial terms and seem to benefit the public. But the age audience has disadvantages: the growth of visitors occurs at a slower rate, there is tougher competition for guests.

Competitive advantages

In all cities there are already nightclubs with a good and proven reputation. In order to distinguish yourself from such establishments, it is necessary to analyze their activities and highlight a list of advantages that will help you outperform your competitors.

The following activities can be carried out:

• organize free admission until a certain time;
• introduce a system of privileges for regular visitors;
• hold themed parties with contests and gifts on holidays;
• sell unusual branded cocktails at the bar according to bartenders' recipes served in the "bar show" style;
• invite pop stars to perform;
• hire a permanent photographer to review activities on popular youth sites.

Advertising campaign

A novice businessman in the entertainment industry needs to focus on an advertising campaign. Holding a bright show about the opening of a new nightclub will interest and attract potential customers.

For further development project you can:

• periodically distribute cards for regular customers of the institution;
• sometimes make free admission (for example, to those guests who come in white clothes, or girls in dresses).

Carrying out various promotions and prize draws, providing discounts - all this will only strengthen the audience's interest in the new institution. It is important that such promotional specials take place regularly and are not monotonous.

• use external advertising placed on banners and billboards;
• periodically distribute flyers to parties in crowded places;
• constantly promote the pages of the night club in social networks;
• place advertisements in the media.

Step-by-step instructions for opening

In order to open a nightclub from scratch, you need to be well versed in the field of catering and entertainment. The rules for opening and the principles of running a club business are the same both in a small town and in a metropolis.

To open your own nightclub, you need to go through several stages:

1. Calculate the profitability of the club, analyze the scope and performance of competitors. Think over the design of the future institution, determine its concept and format of work.
2. Prepare a package of documents for registering an enterprise and obtain all permits and licenses.
3. Buy or rent a space.
4. Get the equipment you need to get the job done.
5. Hire staff and provide training.

The documents

Since a nightclub usually sells drinks and dishes containing alcohol, registration as an individual entrepreneur is not allowed. LLC can sell such products. To register an LLC, you will need to provide some documents to the tax authority. Their list is contained in federal law"On state registration legal entities and individual entrepreneurs” dated 08.08.2001 N 129-FZ.

In the application for registration of an enterprise, it is necessary to indicate OKVED codes. For a nightclub, you need to choose the following:

• 55.40 - "Activity of bars";
• 52.25 - "Retail sale of alcoholic and other beverages".

As a taxation system, it is better to choose the simplified tax system and decide on the object of taxation - either 6% of income or 15% of net profit. The laws of the constituent entities of the Russian Federation may reduce these rates.

Most often, in addition to alcoholic drinks, hot food prepared in the club itself is also served in a nightclub. Therefore, clubs are classified as places of public catering. This means that the institution will be subject to sanitary and epidemiological supervision, during which it is possible to carry out preventive and ongoing inspections.

Particular attention in the light of some events (fires in the Perm club and the Kemerovo shopping center) must be given to the issue of fire safety. It is important to ensure security not only in fact, but also documented.

For the normal functioning of a nightclub, after registration with the tax authority, it is necessary to prepare the following documents:

• conclusion of the SES;
• permission from the fire department;
• design and architectural and technical documents;
• analysis of the sound effect on the surrounding houses;
• author's supervision decision;
• situational plan;
• sanitary passport;
• license to sell alcoholic beverages;
• contract for garbage collection and maintenance of the ventilation system;
• medical records of staff;
• safety briefing log;
• panic button agreement;
• contracts for the repair and reconstruction of premises;
• contracts for the supply of sound and lighting equipment;
• lease contract.

When selling alcoholic beverages, it is necessary to register a cash register in the Unified State Automated Information System (EGAIS).

Room and design

There are basic requirements for the premises in which nightclubs are located. For example, to obtain a license for alcohol, the area of ​​​​the premises must be at least 50 square meters. m. The internal layout of the premises should be organized in accordance with SNiP.

In addition, the establishment must be located at a distance of more than 100 meters from:

• sports schools;
• educational institutions;
• medical institutions.

In this case, you can zone the club as follows:

• area of ​​the dance hall - 200 sq. m.;
• landing area - 100 sq. m.;
• kitchen area - 50 sq. m.;
• hall and wardrobe - 80 sq. m.;
• restrooms, utility rooms, warehouses - 70 sq. m.

The choice of room design directly depends on the concept of the nightclub. An institution that is distinguished by originality and creativity always acquires a lot of regular guests and attracts new visitors.

The hall should be equipped with:

• sound and lighting equipment;
• video surveillance systems;
• quality air conditioners
• reliable security system;
• proper fire alarm.

Equipment and inventory

The main costs of opening a nightclub are directed to the purchase of equipment. The reputation of the establishment ultimately depends on how high-quality the sound and lighting will be.

Staff

It is necessary to pay close attention to the selection of personnel. The success of the institution depends on the professionalism of the employees. You can start searching at the stage of repair work carried out in the selected room.

The staff usually includes:

Job title	Salary in rubles	Job Responsibilities
Director (may be the owner of the establishment)	20 thousand	Performs representative functions
Manager (art manager, PR manager, organizer of club programs)	40 thousand	Controls the functioning of the nightclub, solves problems that have arisen, organizes performances of "star" guests
Accountant	30 thousand	Maintains financial statements, controls the modern payment of tax deductions, calculates the salary of employees
DJ	15 thousand	Participates in the organization and holding of theme parties for clients, selects musical accompaniment. Usually the staff includes from two DJs
Wardrobe attendant	9 thousand	Accepts outerwear from visitors, controls the safety of things
Cook	20 thousand	Engaged in the preparation of cold and hot dishes. Usually the staff includes 2-3 chefs
Waiter	15 thousand	Accepts orders from guests, answers questions regarding the range, prices, types of services, the availability of discounts and promotions, responds to comments and suggestions, and passes information to management. Usually the staff includes 3-4 waiters
Bartender	17 thousand	He is engaged in the manufacture of cocktails, the sale of drinks in containers and on tap, and advises visitors. Usually the staff includes 2-3 bartenders
dishwasher	8 thousand	Monitors the cleanliness of dishes and their stocks
Security	20 thousand	Controls the entrance and exit of employees and guests, monitors the situation in the nightclub and near it, the safety of the institution's equipment. In addition, it solves emerging conflict situations, helps in emergency evacuation. Usually the staff includes 2-3 security representatives
Cleaner	15 thousand	Supervises the cleanliness of the establishment, takes out the trash

Financial plan

In this section, the planning of the main indicators of income and expenses of the business is carried out. Can be downloaded ready business plan night club, but it is recommended to carry out the calculation yourself. Since opening a club is a capital-intensive process, the risk of losing the invested funds is very high. It does not matter whether a businessman invests his own finances or investors' money - it is necessary to understand whether the project is profitable even before opening an institution.

How much does it cost to open a nightclub?

The amount of start-up costs affects the payback period of the institution. Therefore, it is necessary to calculate in advance how much it costs to purchase equipment, train personnel and evaluate other expenses. This will help you understand what you can save on and how you can ergonomically organize the work of a nightclub.

Recurring costs

Planning to open your own establishment is impossible without assessing recurring costs. The businessman will have to carry out these financial expenses monthly.

Income

To calculate the approximate monthly income of a nightclub, let's take a 100 sq. m. In one evening, 200 people can visit the institution, and the average bill with the cost of entry will be approximately 600 rubles. Usually nightclubs work on holidays and weekends, so the number of working days per month will be about 9. By simple calculations, you can determine that the minimum monthly revenue will be 1.1 million rubles. Net profit per month, therefore, is in the amount of 200 thousand rubles.

Calendar plan

When preparing a business plan, a novice entrepreneur needs to calculate his strength and draw up calendar plan events.

Risks and payback

There are certain specific "pitfalls" in the club business.

Among them are the risks:

• lack of demand for the concept of an institution in a particular city or district;
• inconsistency of the pricing policy with the requirements of the target audience;
• low quality of the services provided in comparison with the institutions of competitors;
• disinterest of visitors in the show programs chosen by the art director;
• rejection of guests with too strict or, conversely, formal face control.

As for the payback of the club, based on the calculation that the net profit per month will be 200 thousand rubles, it can be assumed that at first the institution will not be very profitable. The indicator will be equal to only 1.5%. In such conditions, the institution will fully pay off after about 2 years of its operation. However, as the popularity of the institution increases and visits to it large quantity people ratio can rise to 22-25%.

Currently, nightclubs are very widespread around the world, including in Russia. There are hundreds of them in large cities with millions of people. Clubs can be built even in small settlements. Building your own nightclub is a small business that is actively developing today.

Night clubs are institutions whose main area is service and recreation. A nightclub is a worthy place to invest money. Such a business has great prospects, despite the huge competition. Of great importance is the fact that today's youth loves to go to clubs. Some go there rarely, others - all the time.

Thus, nightclubs are one of the places where people can forget, get away from the hustle and bustle and relax. The nightclub is suitable for relaxing with friends, celebrating a housewarming party, listening to good music. All this makes such institutions very popular. Let us consider in more detail the business plan of a nightclub using the example of a large city. But before that, you need to find out what clubs are.

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Types of nightlife Required documents

As mentioned above, clubs can be very diverse. The most popular are night clubs, bar clubs, night game clubs, clubs for people gay and others. The latter are banned in many cities. The most numerous group are ordinary nightclubs. The nightclub business plan includes a list of provisions that need to be implemented. It includes choosing the location of the future nightclub, renting the premises or building it from scratch, purchasing the necessary equipment, establishing relationships with suppliers of raw materials, choosing the interior of the premises, recruiting staff, setting a pricing policy: determining the cost of products, entrance to the club, wages employees, calculation of profits and expenses.

So, the first thing to do is to decide on a place. Usually clubs are located in busy areas. It is better that it be the city center or the main streets of outlying areas. It is important that there are not many competitors nearby, otherwise the business may fail. Many clubs are in major shopping malls, which is very convenient, as thousands of people pass there every day. The second step is to collect necessary documentation. In order for the club to be able to work, you need to get permission from the fire and sanitary - epidemiological service for business activities. In addition, documents on the territorial management of property are required. If the premises will be rented, then the permission of the fire service is not required.

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Registration and sanitary and epidemiological supervision

In parallel with this, the future businessman must register with the local tax office as an LLC or an individual entrepreneur. The latter option is the most optimal, as it can save time and money. The list of documents will also be smaller. An important point is that in many nightclubs hot meals are organized for customers, that is, this institution can be partially attributed to catering. Because of all this, close supervision is organized for him by the state sanitary and epidemiological surveillance authorities.

It is divided into preventive and current. Preventive measures are carried out at the stage of site allocation, construction and commissioning of the facility. At the same time, an expert opinion is given.

After the club begins to work, he is given time to establish business. A few years later, scheduled inspections begin. They are held every 3 years. But they can be carried out more often in the form of unscheduled trips, for example, in case of complaints from visitors to the institution and the like. If violations are found, a fine is given or the work of the club is temporarily suspended until the violations are corrected. All checks are carried out on the basis of sanitary rules and building codes, GOSTs and other regulations.

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Purchase of the necessary equipment

For the club to work successfully, you need to purchase necessary equipment, furniture and other interior items.

As equipment you will need: equipment for music, light and music, bar counters, shop windows, cash registers, mirrors, wardrobe equipment, tables, chairs and cushioned furniture for visitors and staff.

In addition, if the club plans to organize meals, then you will need an oven, microwaves, stoves, dishes, refrigeration equipment. All this will cost a lot of money.

The important point is to find a conscientious equipment supplier. Musical equipment can be bought at a regular music store, for big city It's not a problem. Don't skimp on this. All equipment must be modern and new, so that it lasts for a long time and visitors to the establishment can feel good quality sound. In addition to equipment, you need to stock up on utensils. It must be in abundance. All dishes should be clean, especially glasses. This is the responsibility of the bartender - to keep order at the bar counter.

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Room interior. Possible Ideas

The interior is very important. It's not worth saving. It is recommended that the room be spacious. You can organize several halls: dancing and quiet. In one it will be possible to have fun, and in the other - to chat calmly. Floors and walls must be smooth. It is desirable to finish the floor with tiles so that it is easier to wash and process. Tables should be located on the periphery so that it is comfortable and possible to observe what is happening on the stage and the dance floor. This is very important, since in most clubs, in addition to music, entertainment shows are also organized. It can be performances of famous singers, dancers.

The hall must be equipped with light music or laser devices. The wardrobe should be large, the presence of mirrors is mandatory. Sanitary units it is better to organize separate for men and girls. They need to be equipped modern technology, air towels, sink, urinals. In the kitchen, order and all anti-epidemic requirements for cooking must also be observed. In order for all equipment to work, communications are first of all carried out: electricity, hot and cold water supply, heating, ventilation and air conditioning, sewerage and waste disposal. In the hot season, it is especially important to equip the club with an air conditioning system so that visitors feel comfortable. Another requirement is Fire safety. This issue became important after the fire in the Lame Horse club in the city of Perm, when dozens of people died from the fact that the canopy over the ceiling suddenly ignited.

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Recruitment of service personnel

The choice of staff is a responsible step, since the number of clients of the establishment and possible profit depend on the quality of service. The staff should include: waiters, bartenders, security guards, cooks, manager, administrator, technician, cleaner. All employees are required to undergo a pre-employment medical examination. All that is needed for employment is to pass an interview with the manager, provide passport data. People without education can work as waiters, bartenders, but work experience is undoubtedly welcome. Cooks are people with a special culinary education, that is, you need a diploma or certificate.

All personnel must have personal medical books. It is desirable that he wears a uniform. This primarily applies to cooks and waiters of the institution. This will give the club solidity in the eyes of visitors and future customers. The second point is the organization of the operating mode of the nightclub. Usually this is 2-3 days a week, but there are those who work almost every day. The most optimal hours of operation will be from 22:00 to 6:00 in the morning. Entertainment shows and rooms can be organized around midnight.