Anticafe business plan ready with calculations. Anticafe Business Plan: Ideas and Examples for Beginners

Today we will consider a detailed anti-cafe business plan: goals, relevance, target audience, choice of premises, financial plan and profitability.

1.Resume

The essence of the project: opening of an anti-cafe - an institution of social orientation, designed for a pleasant pastime, creative meetings, conversations in a cozy atmosphere for visitors, the possibility of gaining new knowledge, sharing experience, exhibitions own works, presentations, which also serves as a platform (office) for beginner businessmen. The difference between an anti-cafe and a cafe is that this place is not for eating, although here you can drink tea or coffee and enjoy light desserts, chocolate, cookies - everything that is usually served with hot drinks. Visitors can also cook their own meals using the food they bring with them. Alcoholic drinks and smoking are prohibited in the anti-cafe.

Basic Profit- payment for the time spent in the anti-cafe, estimated by the minute. Additional option- monthly subscription fee. Payment for the rent of a place for mass events.

Services: recreational activities; trainings, lectures, master classes conducted by invited trainers, coaches, teachers; rental of entertainment and educational equipment, coworking - providing a workplace for freelancers, artists, writers, journalists for interviews, and other people of creative professions, free Wi-Fi.

Model: a large room with several meeting rooms, a kitchen, toilets.

Organizational and legal form: sole proprietorship or limited liability company.

Schedule: from 11.00 to 24.00 - weekdays, from 11.00 to 2.00 - on weekends.

Audience: active people with an average income, from 18 to 40 years old, without bad habits. In the morning and afternoon hours - freelancers; business coaches, businessmen - for business meetings; startups; in evening time- young people who want to chat, watch movies in the company, play board games to hold creative activities.

Capital investment: 532,000 rubles
Average monthly revenue: 220 500 rubles per month
Net profit: 62 500 rubles per month
Payback: 9 months

Project start date: __ _____ 201_.

The degree of success of the project to open an anti-cafe is assessed as medium-high, however, the final assessment is highly dependent on the location and the presence of potential competitors.

2. General provisions

2.1. Purpose of the project

Making a profit through the provision of educational and entertainment services, social work, assistance in the development of start-ups, facilitating the exchange of experience and business ideas, the establishment of new business contacts on a room area of 100 m².

2.2 Registration, required permits and licenses

Registration of a legal entity (or individual entrepreneur)
SES permission
GPN requirements
Permission to manufacture and sell products Catering
Registration of a cafe (bar) sign

2.3 Location

The location of the anti-cafe should be determined according to the following criteria:

First or second line of houses.
Proximity to metro or public transport stop.
Availability of parking.
Non-residential building (as an option - basement or semi-basement).
The presence of sufficient allocated power of the power supply network, water supply, sewerage.
Condition of the premises (whether major repairs are required).

2.4. Payment and time tracking

Payment is made at the rate of 2 rubles - one minute during the first hour, 1.5 rubles - one minute during the next time. Time tracking and calculation is made by issuing numbered tokens (tags) at the entrance to the anti-cafe with a record of the visitor's entry time and payment upon exit.

3. Production plan

3.1. Personnel plan

Head of the institution - 1 person
Accountant – 1 person (partial employment is possible)
Hall manager, event manager (in one person) - 2 people
Specialist in information technology, customer relations, art director (in one person) - 1 person
Cleaning lady – 1 person (part-time)

Total: 6 people, two of them part-time.

Personnel selection is carried out taking into account the following requirements:

active life position
excellent communication skills, customer service skills
conscientiousness, discipline, honesty

3.2. Furniture, equipment and inventory

Furniture in the hall (based on the area of the room 80 m²):

tables -5 pcs.

sofas - 4 pcs.

armchairs - 2 pcs.

puffs - 8 pcs.

bar counter - 1 pc.

paintings on the walls - 10 pcs.

fixtures - the number is calculated based on the length, width and height of one working area. Based on the total S - 80 m² (including kitchen and toilet), with a ceiling height of 2.7 m, the number of lamps - 10 pieces, with W - 150 W.

Furniture in the kitchen (based on the area of the room 15 m²):

kitchen set - 1 pc.

kitchen table - 2 pcs.

stools - 4 pcs.

3.3. Educational and entertainment equipment and inventory

books (classics, thematic editions) - from 100 pcs.
gaming Xbox consoles- 2 pcs.
TV panels - 2 pcs.
dvd players - 2 pcs.
projector - 1 pc.
stationary computers - 1 pc.
laptops - 2 pcs.
MFP - 1 pc.
karaoke system - 1 pc.
desktop strategic, simulation and logic games: monopoly, lotto, backgammon, chess, checkers, mahjong, etc.

3.4.Kitchen utensils and equipment

microwave oven - 1 pc.
coffee machine - 1 pc.
plastic dishes - based on 50 visitors daily.
Coffee, tea cups - 25 pcs.
refrigerator - 1 pc.
toaster - 1 pc.
disposable towels

3.5 Space design

Dividing the room into zones, which can be conditionally divided by furniture, vases with flowers, shelving with books; the arrangement of negotiation rooms, separated from the common areas by low partitions. You should constantly notice flaws and make improvements to the design.

4. Financial plan

4.1 One-time costs

	Expense name	unit of measurement	Cost, rub.)	Amount (rub.)
1	table
2	Sofa
3	Armchair
4	pouf
5	bar counter
6	Lamp
7	Kitchen set
8	Stool
9	Washing
10	Microwave
11	coffee machine
12	Fridge
13	Toaster
14	Coffee, tea cups
15	Books
16	Xbox game console
17	TV panel
18	DVD player
19	Karaoke
20	Projector
21	Desktop computer
22	A laptop
23	MFP
24	Board games
25	Painting
26	Premises renovation
	Total:

4.2 Recurring costs

	Expense name	unit of measurement	Cost, rub.)	Amount (rub.)
1	Premises for rent 95 m² with monthly payment utilities and internet access
2	Salary of staff, taking into account the necessary deductions
3	tax payments
4	Depreciation expenses
5	Consumables (tea, coffee, sugar, biscuits, disposable tableware, paper towels, toilet paper, stationery)	Fixed amount based on 700 people per month
6	Purchasing fresh press	12 copies per month
7	Total:			5. Market analysis, marketing strategy 5.1 Industry Analysis> Market analysis shows that for every 250,000 urban population, it is profitable to open one anti-cafe. Currently anti-cafes are only open in major cities countries with a population of over 800,000 people. 5.2 Competitive analysis It is necessary to study the number, condition and offered services and methods of promotion of competitors. Coworking centers, leisure and entertainment centers can also be considered as such. 5.3 Marketing strategy 5.4 Risk analysis Factors that can affect the final performance indicators of the project: Fewer visitors than expected. Eliminated by expanding the marketing strategy. Increase in costs compared to planned. Eliminated by strict cost control. Local factors: the problem of security (in a public place you need to take care of your things), the lack of communication of visitors, noise and distractions (when working in an anti-cafe, it is difficult to concentrate if there is a heated discussion nearby). They are eliminated by increasing the vigilance of the guards and the staff of the anti-cafe, creating a cozy atmosphere, competently dividing the premises into sectors for work and leisure. 6. Project efficiency Thus, it can be assumed that the presented project, with skillful management, competent planning, and average demand for such establishments, is an effective investment and expedient for implementation.

If you want to open an anti-cafe from scratch in small town, then before making your dream come true, you need to consider possible prospects and difficulties, assess the level of possible income and competition. A well-written business plan will not only save you from many mistakes, but will also become the key to success to a greater extent.

The very concept of “anti-cafe” appeared in Russia just a few years ago. For the first time such an institution was opened in Moscow. The concept is that when people come to a cafe, they pay not for the amount of food eaten, but for the time spent in it. At the same time, the visitor himself can use all the benefits provided. They usually include:

networking area;
play area;
treats.

For several years, anti-cafes have become so popular that today such establishments are opened not only in cities with a population of over a million, but also in the provinces.

The market in this area can be considered relatively free. But even in small towns, there are more and more such establishments. There are some difficulties in opening, because the entrepreneur needs not only to provide his guests with food and treats, but also to provide them with areas for leisure activities. To open an anti-cafe from scratch in big city can go from 3,000,000 rubles. In small settlements you can get by with 500,000 - 1,000,000 rubles.

Any even a novice entrepreneur evaluates the prospects of an idea from the point of view of whether such a business is profitable or not. Anticafe is an interesting and relevant business idea. Solvency of Russians in last years decreased greatly. Many of them do not have the opportunity to go to restaurants and cafes. And anticafe is a great option to spend time with friends without having to family budget huge hole.

The idea is also interesting because such establishments are universal. They are able to attract different segments of the population - from students to adults who decide to celebrate some holiday together.

The undoubted advantages of anticafe include the following features:

a wide range of potential customers;
rapid development of customer loyalty;
relatively small investment (when compared with other catering formats);
low competition;
the possibility of expanding the functionality (you can always add a computer room, karaoke, offer board games, arrange full-fledged movie screenings on the big screen).

Such a wide range of opportunities can lead to a stupor of a novice entrepreneur. Because of this, it will be difficult for him to understand where to start opening an anti-cafe, what important points provide.

Opening options

If an entrepreneur does not know how to open an anti-cafe, then you can always get this information from outside. You can do this in one of the following ways:

Independently study all the features, draw up a business plan and work on it. It is better to choose such a strategy for those people who have at least minimal experience in entrepreneurship or worked in the field of catering.
Buy an anti-cafe franchise and act according to ready plan. This is an ideal option for those who are taking their first steps in entrepreneurship. Of course, the initial costs may be higher, but the chances of success will increase significantly. The difficulty lies in finding a truly effective franchise. For example, you can start working under the brands New York Coffee, Time Club, Chaipei.

But even in the case of buying a franchise, the entrepreneur will have to assess the prospects for the future business. After all, the amount of profit received will depend on this.

Who will visit anticafe?

Correct Definition target audience is the first step on the road to success. Anti-cafe usually comes to people aged 16 - 30 years. The main purpose of visitors may be:

communication with friends, relatives;
work (such a cafe is a great alternative to working at home, where children and other family members are constantly distracted);
Internet access;
use of board games;
meetings with partners, clients;
conducting recreational activities(birthdays, matinees, parties and theme nights).

From this we can conclude that students, families with children, creative and business people, self-employed citizens (freelancers). And who and in what quantity can be attracted depends on the availability of different zones and the spaciousness of the room.

The right choice of premises increases profitability and profit. Anticafe should not be opened in residential areas. Usually young people prefer to relax in the city center. The presence of good transport interchange will be another plus.

The room itself must have an area of at least 100 m 2. It should be spacious and bright, cozy, so that you want to spend time in it. Inside, it is necessary to provide a bar counter for receiving orders, an entrance hall and a dressing room for guests, and a service room for staff. You can not ignore the hall itself. It is better if there is a big one in the anti-cafe common area, and additional rooms for leisure activities will be equipped. They may have different directions. For example, you can provide the following rooms:

karaoke;
children's;
game club;
hookah;
animal room.

And the more such premises will be, the more visitors will be able to attract and make them regular customers.

Procurement of the necessary equipment and inventory

To equip the premises, you will need furniture, electronics and various Appliances. Ideally, if they are all made in the same style. The presence of a solid concept will increase the status of the institution. You will also have to spend money on decor. It can take from 30,000 to 100,000 rubles just to improve the interior. This includes wallpaper, lighting, floors. Of the furniture, you must definitely buy a bar counter.

For visitors, you should equip a leisure area by buying:

sofas;
tables;
chairs;
puffs;
bean bags;
armchairs.

It is not worth spending a lot of money on furniture, as it can be quickly spoiled. Better buy available options, nose attractive design. Comfort and softness will help to make the room cozy and safe. Only the purchase of furniture can take about 300,000 - 500,000 rubles.

If an entrepreneur wants to save money, he can try to buy furniture from a warehouse or take a used one.

In the latter case, things should have a neat appearance. Furniture is not the only thing that will be required for arranging an anti-cafe.

Additionally, you will need to purchase equipment:

fridge;
electric kettles;
microwaves;
coffee maker;
toaster.

If there are various leisure zones, you will have to think about their arrangement. For example, chess, checkers, backgammon and other board games may be required, Stuffed Toys and books for children. You can even equip a reading room with a library, where visitors can bring their own books and read others.

We must not forget about the safety of our visitors. In addition to entertainment, it is necessary to install video cameras, equip an alarm system and panic button for the bartender or administrator.

Anticafe advertisement

Interest in anticafe, especially on initial stage, will depend on the effectiveness of advertising. Initially, 30,000 - 100,000 rubles from the budget will have to be allocated for this. The best way to attract customers is through the following promotion methods:

distribution of flyers and leaflets (it is best to do this in crowded places near the anti-cafe itself);
posting ads;
promotion in social networks;
advertising on local radio;
banners.

It is very important to have a channel to communicate with customers. It can be your own website or an active group on social networks. If the budget is sufficient, both formats can be used.

It is important to quickly answer users' questions, timely notify about upcoming evenings, promotions and discounts.

The system of bonuses and discounts will help to attract regular customers. And on calm days, you can hold promotions like “Bring two friends and don’t pay the entrance yourself.”

At its core, an anti-cafe is not a full-fledged catering point, and therefore the attitude of the SES towards such establishments is more loyal. When registering, you must specify the OKVED code 92.51 - "Activities of libraries, archives, club-type institutions."

When selling alcohol, you must first obtain a license. Otherwise, registration will be much easier. In any case, it will be necessary to obtain permission from the SES and the fire service.

Financial results

It is the financial component that interests entrepreneurs the most. Investments in anti-cafes average 1,000,000 rubles. For cities with a population of over a million, this amount may be several times higher. Over time, you will need to buy new equipment, equip rooms. As a result, the amount of investment can increase up to 1,500,000 rubles.

When calculating income, consider:

the number of visitors;
hourly cost;
operating hours of the institution.

It is quite realistic to make a profit of 350,000 rubles per month. This amount can be increased by arranging interesting themed evenings, offering a wide range of services to customers.

The profitability of such a business averages 30 - 40%. You can increase the rate by raising prices. But then you will have to provide more diverse services to your customers. Payback can vary from 6 to 18 months.

Anticafe is an interesting and profitable business idea that can bring an entrepreneur a stable income with the right approach.

Hello Andrey!
To open an anticafe, you need the documents in the above list, including:

item 3. Program production control(PPK)- this is a document of the sanitary and epidemiological legislation of the Russian Federation, which presents in detail sanitary and anti-epidemiological (preventive) measures [data on implementation] according to the actual location of the facility and compliance with sanitary rules.

SanPina 1.1.1058-1 and SP 1.1.2193-07;
Resolution of the Chief State Sanitary Doctor No. 18 of July 13, 2001

each legal entity and individual entrepreneur is obliged to exercise production control in accordance with an individual plan. (PPK) is developed taking into account the characteristics of a particular enterprise and is agreed with the territorial department of Rospotrebnadzor.

item 4 In accordance with federal law № 52, legal entities and individual entrepreneurs are obliged to carry out deratization and disinfestation works if their activity is connected with the operation of objects of special epidemiological significance, including

Enterprises Food Industry, Catering
Public and public institutions

The contract for the conduct of deratization and pest control. ("Contract for 3D") is required document for the production control program, registration of a license for a type of activity, sanitary and epidemiological conclusion, etc. In the contract for deratization, the details of the legal entity are required. person or individual entrepreneur, the area of the premises or territory, the frequency and cost of the work. Registration with Rospotrebnadzor is not required.

item 5 In accordance with Government Decree No. 569 and Federal Law No. 52, any organization in Moscow and the region must conclude an agreement with a company that removes and disposes of solid domestic waste.
That is, you should conclude an agreement with an organization that transports waste and has current contract for disposal at a landfill. In the annex to the contract, it is necessary to indicate the specific place for collecting garbage, indicating the exact number of containers. The volume of the container is calculated based on the number of people served (for residential buildings) or the needs of the enterprise (for production). The application must also contain a garbage collection schedule (at least 1 time in 3 days at air temperatures up to 14 degrees Celsius and 1 time per day at air temperatures over 14 degrees Celsius). Also, the contract usually stipulates such nuances as the conditions for the removal of bulky waste, hazardous waste, the cost of collecting and loading scattered waste, the conditions for replacing containers, etc. etc.
The procedure for handling mercury lamps is defined Federal Law No. 89-FZ of 1998 “On Production and Consumption Waste”
, Decree of the Government Russian Federation No. 681 Moscow "On approval of the Rules for the management of production and consumption waste in terms of lighting devices, electric lamps, improper collection, accumulation, use, disposal, transportation and disposal of which may cause harm to life, health of citizens, harm to animals, plants and environment".; SanPiN 4607-88 " Sanitary regulations when working with mercury, its compounds and mercury-filled devices”; SanPiN 2.1.7.1322-03 " Hygiene requirements to the placement and neutralization of production and consumption wastes”; GOST 12.3.031-83 “Work with mercury. Safety requirements".

In accordance with Decree of the Government of the Russian Federation No. 681, each enterprise that operates such lamps is required to have an agreement for the export and disposal of mercury-containing lamps with an organization licensed for this type of activity. In addition, used lamps should be stored on site only in a special sealed container.

That is, if you use lamps of the specified type, then you should also conclude an appropriate agreement with the organization that provides this species services.

Federal Service for Supervision in the Sphere of Protection of Rights
consumers and human well-being clarifies that anti-cafe does not apply to their
sphere of control and such an institution SES permission not required. The service classifies this type of institution as an interest club.

T Thus, now you should contact organizations that provide the services you need.

I can advise you on
features of registration of "anti-cafe" and taxation of this type
activities in Chat or Skype.

With SW.F. Tamara.

Many people dream of owning their own business. But not everyone dares to take this serious and responsible step. The reasons for this are different, but they agree on one thing - the lack of knowledge about the future business. Opening an anti-cafe will be an excellent option for an entrepreneur to choose a niche and a way to get consistently high profits. Detailed business plan and step-by-step instruction avoid common mistakes when starting a business.

An anticafe (or time cafe) is an establishment where visitors pay not for the ordered food and drinks, but for the time spent in it. Coming to an ordinary cafe, visitors are primarily aimed at eating. Anticafe also has a menu where you can order snacks and drinks. However, the purpose of the anti-cafe is different - it is visited in order to chat with friends and have a good time.

Time cafes are social establishments, the concept of which is healthy rest without alcoholic drinks. The menu of establishments, as a rule, contains tea, coffee, juices and desserts.

Anticafe appeared relatively recently, but have already gained popularity. They are distinguished by a calm, relaxed atmosphere in which customers feel comfortable and pleasant to be. The café is stylishly and tastefully furnished with relaxing music playing. Free drinks and desserts are not the goal of a visit, but this also plays a role in the popularity of this establishment format.

The main audience of the anti-cafe is active people, most often young people.

The target audience of anticafe is people under 40, creative, active, sociable. In such an institution, they can not only have conversations with each other, but also learn new things, visit exhibitions, view presentations.

Is it profitable to open an anti-cafe?

Aspiring businessmen may think: a cafe cannot be profitable if food is served in it for free in unlimited quantities. However, the experience of Russian entrepreneurs shows that when competent organization anti-cafe business can bring tangible profits.

The fee for one minute in the anti-cafe is about 2 rubles (120 rubles per hour). For stable profit need to ensure regular visits. The advantage of this type of business is that, in essence, the anti-cafe provides rental services (rooms, games, books, etc.). To open it, you do not need to have special knowledge in the field of catering.

There are also risks in organizing an anti-cafe. If the institution is not popular, there will be few visitors, there will be losses. There is a specific risk in one more nuance - a visitor can order any number of drinks and desserts, and his visit will not pay off. It is worth foreseeing this issue in advance so that such situations do not arise.

Opening an anti-cafe in a small town has its own characteristics. If the city already has popular establishments of this format, you will need to try to attract customers. If there is little or no competition, anti-cafe can become a very profitable business. Entertainment in small towns a little, so the anti-cafe can be a great place for communication and recreation for young people.

Step-by-step instruction

Company registration

First of all, you need to register an individual entrepreneur or LLC. It is better to organize public catering establishments as an LLC for the minimum amount of tax payments. To register an LLC, you will need the following documents:

passport;
application for registration;
articles of association;
receipt of payment of the state fee (10 thousand rubles).

Before submitting documents to the tax service, you should decide on the name of the company, the number of founders and the legal address.

After receiving a certificate of registration, we recommend opening a bank account and making a seal for the competent organization of activities.

Room selection

It is best to choose the location of the anti-cafe according to the following parameters:

location in the central part of the city;
location on the first line of the street;
the presence of nearby shopping centers and shops;
availability of metro and public transport stops nearby.

The room itself should be selected, guided by the main criteria:

commercial building;
parking;
electrification, plumbing;
presentable appearance and condition of the building.

In order for customers to be comfortable in the cafe, choose a room of about 100 square meters. m. Such an area will make it possible to receive enough visitors, and they will not have to crowd.

Example suitable premises for anticafe

Purchase of furniture and equipment

All anti-cafe equipment can be divided into 3 groups:

Recruitment

To ensure the operation of a cafe with an area of 100 sq. m. you will need:

4 waiters;
2 administrators;
1 accountant;
2 cleaners.

The number of staff is determined by the shift work schedule and the expected number of visitors. The task of administrators will include receiving visitors, issuing tokens, consulting visitors and organizing events (showing films, presentations, exhibitions, musical evenings). Waiters will serve cafe visitors (serve drinks and desserts), help in using entertainment equipment.

Anti-cafe design should be bright and memorable

Advertising

Advertising is an important component in the development of any type of business. Advertising is one of the most important moments in the activity of anticafe. The profit of the cafe will directly depend on the number of customers and the time they spend in the establishment. This means that advertising should be directed to:

recognition of anti-cafe;
attracting visitors;
event notification.

Anticafe is a socially oriented establishment whose clients will be active, creative people young and middle age. This is what you should focus on when submitting advertising. Advertising methods can be chosen:

creating your own website;
submission of advertisements on the Internet;
distribution of flyers in public places;
voice advertising on the radio;
text advertising in popular fashion magazines of the city;
advertising in social networks.

In addition, it is necessary to create a beautiful attractive sign on the building in which the institution will be located. The purpose of anticafe advertising is to create a certain image and further form a community of people who will regularly visit anticafe.

As a primary advertisement, immediately after the opening of the cafe, a grand opening event can be organized, to which famous creative people of the city will be invited as guests. This will allow the anti-cafe to declare itself and attract target customers.

Calculation of initial investments

The initial investment is a one-time cost of setting up a business. Let's give an example of a calculation for an anti-cafe with the purchase of a room of 100 sq.m. and the company form LLC.

Table: initial investment

So, it will take a little more than 2 million rubles to create a time cafe. The amount can be reduced by the cost of the premises, if you do not buy it, but rent it. In this case, the cost of rent will be added to the monthly costs.

Calculation of monthly expenses and income

Every month anticafe will require investments for regular expenses. They should be foreseen in advance so that the financial component of the enterprise is properly built. Here is an example of calculating the monthly cost of a cafe.

Table: monthly expenses

Thus, monthly anti-cafe will require 435 thousand rubles of investments. This amount must be available before opening a business. By adding up the costs, we get 2,615,000 necessary investments in organizing an anti-cafe.

In order for the anti-cafe to be profitable, you must have a revenue of at least 435 thousand rubles per month. For example, in order to receive 200 thousand rubles of net profit, it is necessary that the anti-cafe brings in 21,000 rubles per day. Such revenue may well be achieved if the attendance of the cafe is high and regular.

Project profitability and payback period

The profitability of anti-cafe is quite high and is about 30-35%. Payback periods are calculated as follows: the amount of initial investment (2,050,000 rubles) is divided by the estimated revenue of 200,000 rubles per month. The payback period of anticafe will be 10 months. The higher the monthly profit, the shorter the time for the full payback of the business.

Video about opening an anti-cafe and the peculiarities of doing business

//www.youtube.com/watch?v=m4PXF_rNFGw

Conclusion: is it profitable to open an anti-cafe?

The presented business plan allows us to draw an unambiguous conclusion - it is profitable to open an anti-cafe. The advantage of creating an anti-cafe is the absence of typical difficulties when opening a catering establishment (selection of menus, chefs, high monthly food costs).

To achieve high profits, you should not save on advertising and entertainment equipment. When creating the right image of the cafe, it will be visited regularly a large number of of people. This will bring a stable high income.

The idea of creating an anti-cafe can be implemented without significant difficulties. The costs of organizing a business are quite high, but the profits can reach impressive sizes. This makes this kind of business attractive even for aspiring entrepreneurs.

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