Legal department business plan anticafe. Business plan for opening an anticafe - make money on communication

This article will consider the possibility of doing business in such a relatively new direction as anti-cafe. The concept was outlined quite recently and has no clear boundaries. The anti-cafe business itself is bordered on the one hand by office areas that are rented out for various seminars, trainings, and so on. On the other hand, there are various halls that are also rented out for holidays and events. Let's take a closer look at what kind of business it is and where to start.

Characteristics of the business

Anticafe is positioned as a non-specialized institution, a platform for meetings, cultural recreation, remote office work and other things. The non-specialization of the site means the absence of any specific specialized set of equipment (simulators, computers, kitchen equipment, etc.). Payment is taken for spending time indoors. In fact, in fact, this is a kind of rental of premises.. Mostly in such establishments payment is per minute per person. This format of establishments has a number of advantages and disadvantages.

Advantages:

• little competition;
• versatility of the institution;
• there is no kitchen;
• savings on staff;
• economically flexible schedule (by the minute).

Disadvantages:

• lack of a kitchen
• lack of specialized equipment.

Another feature of anticafe is usually the lack of support. bad habits. Those. Smoking and alcoholic beverages are usually prohibited in such establishments. But we will not be so categorical. The declared format of the institution itself does not imply any restrictions, including the use of alcohol and tobacco. In a specific implementation, of course, such restrictions can be introduced. Especially the people leading healthy lifestyle life, are unlikely to be happy to be in a smoky room, even if ventilated after that.

The target audience

A ready-made business plan for an anticafe should give an idea of ​​​​a focus on customers, especially in the light of possible restrictions ( complete universality and "omnivorousness" can lead to the opposite effect - the absence of customers). It immediately makes sense to consider the possible target audience of such establishments, since the direction of this type of business is not entirely clear. In this regard, both in the disadvantages and in the advantages, one could also add “wide coverage of the target audience”. It is connected with this.

The lack of a wide coverage is the lack of a pronounced specialization of the institution. And as a result, not particularly pronounced on certain hobbies and needs of the target groups. This shortcoming will need to be compensated by a well-thought-out marketing policy. At all, one of key points business is marketing. In other related areas (cafes, venues for rent), the role of marketing is somewhat lower.

On the other hand, a wide coverage of the target audience (more precisely, a fairly large range of different target groups) provides certain advantages. Again, good marketing.

Let's single out the main groups of target audiences:

1. Individual entertainment. Students, businessmen and more. Pass the time. Games on the Internet, watching films, etc.;
2. Group entertainment. Rent of the entire premises. Holding various non-alcoholic holidays. Children's activities.
3. Individual work. Freelancers, businessmen, students, artists, actors and others. Providing a quiet place for individual work, negotiations.
4. Group work. Workshops, meetings, seminars, etc.

Competition

Close to the target audience competitive environment. Competition among anticafes on this moment very low. Although the number of anticafes on Russian market has increased markedly in recent years. However, the main competition is more highly specialized establishments (cafes, Internet cafes, etc.), co-working spaces, and premises for rent for various events.

When analyzing the market, first of all, it will be necessary to pay attention to the presence and specialization of highly specialized institutions nearby. Accordingly, in proposals, it makes sense to focus on uncovered areas.

Marketing

Anti-cafes usually open in fairly large cities. How to open an anticafe in small town, anticafe business plan in small town makes sense after conducting market analysis.

Marketing work is the main work in the conduct of this type of business.. Marketing traditionally consists of two interrelated parts: advertising work and work with clients. In this area, both of these areas are closely intertwined, so we will not separate them, and consider together how marketing plan work.

• The marketing plan may include work in the following main areas:
• External advertising. Signboards, banners, flyers, business cards, etc. Advertising in the media, radio, Internet, SMS mailings, etc.;
• Discounts, promotions. Attracting new customers, for example, "open day";
• Internet. Work in social networks, maintaining pages, organizing your site;
• Working with organizations. Comprehensive offers for services. Agreement on the provision of sites;
• Working with agents. Attracting new customers through agents. Representatives of large organizations can act as agents;
• "Word of mouth radio". Dissemination of information by certain methods with the help of rumors, the formation of the necessary opinions.

Types of anticafe

Based on the above, it is possible to in general terms distinguish several types of anti-cafe:

• With a complete absence of "bad habits". Positioning as an anti-cafe for people leading a healthy lifestyle. In this case, a part of the possible flow of customers is reduced (holding meetings, for example, with alcoholic beverages). But a certain permanent client base is being formed;
• Small anti-cafes. Targeting small groups and single visitors;
• Anticafe with a large hall. Orientation to holding seminars, field events in organizations

What do you need to open

Before calculating how much it costs to open an anti-cafe, you need to decide on the format and types of target audiences. Then, proceeding from this, decide on the premises, the necessary equipment, and personnel. Let's analyze in sequence what is required to open an anti-cafe.

Documentation

Activities for the provision of anti-cafe services do not require licensing. Additional permits may be required if the sale of alcohol and/or smoking is permitted. In the first case, you will need a license to sell alcoholic beverages. In the second case, it will be necessary to design the premises as a smoking area, which in turn will entail a number of restrictions on the provision of other services.

To organize an enterprise, the form of IP is sufficient. But depending on the intended conduct of the business, corporatization may well be required. In particular, for the purposes of contracts with public and large private organizations.

The documents:

• package constituent documentation(depending on the chosen form of ownership);
• a package of external documentation (lease, contract, supply, etc.);
• a package of internal documentation (organizational, analytical documentation).

Download ready-made business plans, relevant for 2019, you can from our trusted partners "Biplane". Download link.

room

Depending on the chosen format, the rooms can differ quite a lot. The minimum area is from 50 square meters. The room must be adapted accordingly (entourage, furniture). In addition, like any cafe, the room must have good heating, ventilation, bathrooms (water supply and sewerage).

Location

There are no hard and fast location recommendations. For small establishments, these are rather busy streets, the proximity of business centers and educational institutions. For establishments of a larger format, the location requirements are somewhat softened. This is due to the fact that the main audience of large institutions is still the holding of seminars, meetings and other things. And attracting these customers is not carried out by locating the institution in a busy place, and holding seminars is often more convenient in more secluded and quiet places.

Equipment

A specific set of equipment is also compiled based on the results of marketing research and the choice of a benchmark for target audience types. These can be children's corners, computers, coffee machines, projectors, karaoke, kitchen equipment, etc.

Of the almost mandatory attributes of an anti-cafe in terms of equipment: Wi-Fi, a small set of kitchen equipment (refrigerator, hobs, dishes), video system.

Staff

The specific recruitment depends on the concept and the services provided. Obviously, at least one person should be the manager. Cleaners are also required. For large projects, you may need account managers (actually sales managers). The rest can be involved in one-time jobs: animators, cooks, waiters, etc.

Financial plan

The final paragraph of the business plan should be financial plan. Let's calculate the approximate costs, revenue and payback of a small anti-cafe for a guide in numbers. Leased premises in the area of ​​100 square meters. Director, sales manager, administrator-waiter, cleaner.

Income. We will proceed from the calculation of the price for finding 1.5 - 2 rubles / min. With an average flow of 4,000 - 5,000 minutes / day, we get 6 - 10 thousand rubles per day of revenue. Or for a month 180 - 300 thousand rubles. Such a flow is achieved when 20-30 people are in a cafe for 2-3 hours a day. Fairly acceptable flow.

In this case, the net income per month will be approximately 30 - 50 thousand rubles. And the payback will come from 1.5 to 3 years. What is an acceptable payback for this kind of projects.

Those who are interested in how to open an anticafe can safely count on the high profitability and payback of this popular business.

♦ Capital investment in business: from 800,000 rubles.
♦ Anticafe payback: from 12-16 months.

With different unusual options The functioning of cafes has long been experimented around the world.

For example, in one of the establishments in Venice, you can order anything from the range, and pay for these dishes as much as you see fit.

However, it is believed that such an idea how to open anticafe, came to mind precisely to a Muscovite - Ivan Mitin.

In fact, initially it had a slightly different name - free space.

But the essence of the business was exactly this: visitors pay only for the time spent in the anti-cafe, and not for consumed teas and coffees with cookies and used games / books.

This idea found a great response among modern youth and not only.

Opening an anti-cafe is an ideal business for those who want to do something not only for profit, but also for the soul.

After all, there are no more comfortable and cozy establishments than a time cafe.

Analysis of the current market position

When organizing a business, you can focus on who was the first.

Ivan, together with his comrades, opened his first establishment just 6 years ago, where visitors could spend time with a cup of tea and pay as much as they wanted.

The idea turned into a profitable business in 2011, when Mitin introduced a fixed fee per minute.

At the moment, the network of these establishments has grown to 7 anti-cafes, some of which Ivan managed to open in Ukraine.

Although the term "anti-cafe" was not introduced by the creator of this direction.

The initiator of the business himself used the “free space” mentioned above.

Antikafe called this concept his competitors.

In total, at the moment there are about 10 anti-cafes in Moscow alone.

But considering how many people live in the capital, the place for such a business is still free for many enthusiasts.

However, it should be understood that the idea is no longer as original as it was a few years ago.

If Ziferblat could grow into a network using initial stage business is almost nothing but word of mouth, then others will have to try harder.

Anticafe - a business with a future?

Anticafe business definitely has a future!

But according to experts, such a boom, which is observed now, will gradually pass.

So, entrepreneurs should take this into account when anti-cafe.

And expect in the future to surprise visitors with innovations and more and more comfortable conditions not just to open an anti-cafe, but to “stay afloat”.

Now this business area is popular, and there is little competition.

So entrepreneurs should seize the moment to open a business on anticafe.

Especially given the following business benefits:

• opening an anti-cafe requires many times fewer documents than opening an ordinary cafe;
• the business idea is original and allows you to realize yourself in a creative sense;
• the amount of capital investment can be called small;
• payback periods are very fast compared to other food establishments.

Choosing a room in which you can open an anti-cafe

"The whole secret of business is to know something that no one else knows."
Aristotle Onassis

Before you open an anti-cafe, you need to find a room - this is obvious!

Theoretically, there will be no big differences from standard food establishments.

However, the idea of ​​anti-cafe must be clearly separated from traditional conditions.

After all, this business develops under the auspices of originality.

Originality should also lie in the special design of the premises.

Often, aspiring entrepreneurs manage on their own, decorating the walls with various items collected “from the world by a thread”.

Or invite familiar artists to paint the walls.

But not everyone is so lucky.

If there are no human resources, it is worth paying for the work of a professional designer.

It will help maintain a uniform style for the entire institution.

Or vice versa - develop a special theme for each room.

The latter idea is preferable because it will allow you to separate different groups visitors.

It is important that everyone can find their place.

If a person came quietly to work on a project on a laptop, he would be interrupted by a noisy group of teenagers playing X-box.

You can divide the territory both with walls and various screens, curtains.

This will not give the desired sound insulation, but it will still add comfort.

It is not necessary to open an anti-cafe exclusively in the city center.

It is important to find the main places where the potential audience stays.

The main client flows are observed in the central part.

But the rent of the building will not be cheap, which means it will affect the prices.

So it's better to open an anti-cafe closer to the periphery, but next to educational institutions, business centers.

When drawing up a business plan, keep in mind that the creative space of the anti-cafe can be safely used for exhibitions, lectures, master classes.

Free up a room for these purposes, buy a projector or a drawing board.

This minimum preparation will increase the income from the business.

What equipment is needed to open an anti-cafe?

To open an anti-cafe, you don’t need much equipment compared to a standard cafe.

The kitchen is given less attention often there is no need to hire a cook.

• microwave,
• coffee machine (for which you need to regularly purchase coffee),
• fridge,
• toaster,
• Electric kettle.

Additionally, it is worth providing customers with dishes - ordinary or disposable (the latter option is preferable).

As for furniture, everything is even simpler here - a minimal kitchen set, a couple of chairs and a sink.

If the kitchen is furnished as a technical area, but the main halls should be comfortable and fully equipped.

From furniture, you need to purchase sofas and armchairs (can be soft or inflatable), install a bar counter, tables.

An additional important attribute is various lamps.

The number and format of the above elements will depend on the style of your establishment.

Do not forget about the entertainment elements of anti-cafe!

You can’t do without a rack with books (moreover, you need to buy not the first ones that come to hand, but new, relevant, in demand).

The book assortment can be diluted with magazines and comics.

Interactive entertainment can be presented game consoles, DVD with a selection of various films, even laptops or computers for general use.

The idea allows for many, many options.

So when planning, you need to start only from the subject and the budget that can be allocated to the business.

We select personnel to open an anti-cafe

Such an institution as an anti-cafe does not really need a wide staff.

But, contrary to popular belief, they still should be.

And not just monitor the behavior of visitors, but also try to make their stay more comfortable.

However, such a business still requires lower payout costs. wages team.

Roughly the composition of the team looks like this:

• manager - his role is often performed by the initiator of the business;
• security guards - 2 people in shifts (often use outsourcing companies);
• cleaning lady - they also often order the services of an invited person with an hourly rate;
• waiters - the duties are somewhat different from the usual ones, the team requires 2-4 people for shift work.

Unlike ordinary cafes, in this one, waiters simply support the work of the establishment: they meet customers, help them navigate the rooms, inform about promotions and the conditions of staying in the anti-cafe.

It is also their responsibility to open and close the cafe, to prepare for the reception of visitors.

How to promote anticafe?

Almost the same methods are used to promote the anti-cafe as for a regular cafe.

But at the same time, you should not forget what original idea underlies the business and who is the active target audience.

• Creation of a website where all the basic information will be placed.
  It is not necessary to pay for the creation of a full-fledged portal, a one-page is enough.
  The main thing is that it should describe the concept of your anti-cafe, have a clear map of directions and a specified work schedule.
  It is important to update information about current promotions and special offers.
• Since the main audience of the anti-cafe is students and freelancers, it is important to open personal pages of the institution in popular social networks.
  Publish posts on Facebook, Vkontakte, Instagram - this will increase your audience at times.
• Be sure to place information about your time cafe on city Internet portals.
  Also for these purposes, "discount" services that collect information about all interesting offers and promotions are suitable.
• Print a batch of business cards before you open an anti-cafe, which you need to leave in the nearest hostels, fitness centers, and educational institutions.
• In addition to a place for the usual pastime of visitors, an anti-cafe can also become a territory for holding exhibitions, performances, and concerts.
  Agree on mutual cooperation with some event agency or creative team of organizers.
• Use the opportunity to collect a database of your visitors.
  For example, enter accumulative bonus cards. By collecting email or phone numbers, you can notify them about promotions and innovations, always remaining "on hearing".

Financial calculation of investments in business

It is believed that such a business is well suited to entrepreneurs who do not have a particularly large start-up capital to discover something more serious.

Let's make a calculation table of financial investments in a business in order to understand whether this is so.

One-time business costs to open an anti-cafe

Recurring costs to business

About what the work of the anticafe is based on,

How quickly will the idea of ​​opening an anti-cafe pay off?

The payback period of anticafe will depend on the amount of initial investment in the business, as well as the chosen marketing policy.

The average period is 12 months.

The business will reach the break-even point at the moment when the time cafe monthly begins to bring an amount greater than the cost of maintenance and promotion for the month.

So the curious how to open anticafe can safely count on high profitability and payback of the business.

But at the same time, we must not forget that the idea itself is only a launching pad.

The speed of payback and the success of the idea will depend only on the efforts invested in the business, as well as on the literacy of management.

Believe in yourself and be inspired by the success of others!

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How to open an anticafe and where to start? This question interests many aspiring entrepreneurs. It is important to prepare a business plan with calculations in advance, therefore it is necessary to understand all the nuances of this process.

Modern reality is developing in such a way that classic and standard menus no longer surprise anyone. More and more, the modern solvent audience chooses places to stay from the category of non-standard ones, and anti-cafes, which have recently gained great popularity all over the world, belong to these.

Opening an anti-cafe is not only an opportunity to create a unique establishment that will radically differ from most establishments in a certain part of the country, but also a chance for high competitiveness. The fact is that even in small towns there are dozens of standard cafes and restaurants, and a time cafe is a rare phenomenon in most settlements.

Relevance

This is a favorite place for both young people and middle-aged people. People come here to have a good time with friends, celebrate a birthday or graduation, play board games and watch a good movie. It also regularly hosts music concerts and other interesting events.

The main idea of ​​the institution is to pay for the time spent in the institution, while the visitor can freely use the services of the cafe without paying an additional fee.

For comparison, in an ordinary restaurant or cafe you will have to pay money to get a new portion of tea or coffee, and in a time cafe you can enjoy these small pleasures of life to your heart's content.

Anticafe will give you the opportunity not only to get a good profit, but also to get acquainted with interesting people, participate in interesting events and give visitors unforgettable experience from time spent in a comfortable environment.

If within a small settlement there is already an institution of this format, then the competition will be extremely severe. Your task will be to create a unique idea that will attract visitors to you.

Concept

You need to start developing a business plan for an anti-cafe by defining the very idea that the project will be focused on. As a rule, an anti-cafe is an institution in which the visitor pays only for the time of his stay, while using the services of a cafe completely free of charge.

Coming to the cafe, at the entrance a person pays for each hour spent in the room, and in return he receives a lot of pleasant bonuses. TO free services Such institutions include the following:

• unlimited Internet access;
• Tea coffee;
• treats, snacks;
• watching movies during the session;
• visiting events of various formats;
• board games.

Note! Practice shows that such establishments exclude drinking alcoholic beverages and cigarette smoking, but your ideas don't have to be limited to such bans. Today, the so-called vape bars are very popular, where lovers of electronic steam generators can enjoy a vapor of different flavors, paying only for staying on the territory of the institution.

The business idea should be thought out in advance, since the creation of the interior, the purchase of furniture and equipment, additional materials and consumables should be done before opening. It is important to plan a business taking into account the expected attendance, from this calculation it is necessary to set the price for entry.

Stages

Each stage of the formation and development of a business in this case will be decisive, since you will have to work with a live audience, whose interest is important to stir up regularly.

It will not be possible to send the project to chance here, since it is you and the team you have selected that will determine how far your project will go, how many people will learn about it, and whether it will find a response in the hearts of the townspeople.

When developing a project plan, it is imperative to take into account not only the financial costs at the very beginning of organizing a business, but also possible costs in the future. For example, in the presence of board games and the demand of the audience for them, the assortment will have to be regularly expanded, it is important to take this into account throughout the life of the project.

When creating such a business, you can take a ready-made example and pay attention to the stages that competitors went through. These will include the following steps:

1. Registration of the enterprise in state bodies.
2. Obtaining all necessary permits in all instances.
3. Selection, purchase or lease of a suitable size and type of premises.
4. Purchase of equipment for work, inventory, additional materials for the existence of a cafe.
5. Selection of active and friendly staff.
6. Development of a profit strategy.
7. Action plan for the next period.
8. Direct opening of anti-cafe.

Each stage requires attention, and you need to treat the process responsibly even when opening a small cafe in a small town. It is on this that the success of the institution and further profit from its work depend.

Calculations

After you figured out what you need to open an anti-cafe, you need to figure out the calculations. Depending on the city and current prices, the costs may vary, however, this amount is the same on average - this factor is affected only by the cost of renting a room, purchasing furniture and necessary equipment, communications and repairs.

It is advantageous to rent a room that previously housed an institution of this format - a restaurant or a cafe, since everything you need to decorate the institution will be here.

To open an anti-cafe, figure out how much a specific room and a specific product in a given city costs, and only then form a budget. A sample start-up investment will help you draw up an approximate spending plan:

Name		Price
1.	Purchase of furniture for the hall and kitchen	From 200 000 rubles
2.	Lighting equipment	From 15 000 rubles
3.	Acquisition household appliances	From 75 000 rubles
4.	Tableware	From 5000 rubles
5.	office equipment	From 6000 rubles
6.	Computer games	From 20 000 rubles
7.	Board games	From 20 000 rubles
8.	Books	From 15 000 rubles
9.	Computers	From 50 000 rubles
10.	Repair and design of the premises	From 250 000 rubles
11.	Educational and entertainment equipment	From 35 000 rubles
Total:		From 691,000 rubles

At the same time, it is necessary to draw up a sample of approximate monthly costs and be sure to take this factor into account when planning a business. Monthly expenses include:

As a rule, groups of people come to rest for two or three hours, and some come just to spend a short period of time before leaving or an important meeting. Based on the average amount of profit, taking into account all monthly expenses, you will understand whether it makes sense to open such an institution.

Note! The cost must be formed based on the solvency of the inhabitants of a certain region and the category of people that will become your client base.

The documents

The creation of any organization that will make a profit in the future is necessarily associated with obtaining necessary documentation and business permits. If you are already registered as an individual entrepreneur or LLC, then you probably know which organizations you need to contact in order to obtain all possible permits and avoid problems with the law in the future.

To open an anticafe, you need to obtain the following documents:

• The conclusion of the sanitary and epidemiological service that your premises are suitable for use as a cafe.
• The conclusion of the fire inspectorate that all the necessary checks have been carried out in the room, and it complies with fire safety requirements.

If you plan to sell alcoholic beverages and cook food as an additional service, you need to obtain permission to sell each type of product, including a license to sell alcohol. If the institution does not plan such services, then such documentation can be ignored.

room

Renting a room that meets all the requirements is the key to success. In order to attract as many customers as possible, it is recommended to choose a building located in the center of a city or other settlement. If the city has universities and other places where there are many young people, it is recommended to look at the nearest areas.

great idea will be renting a room near the transport interchange - within walking distance from the metro station or other public transport stops. Also, the flow of customers will be provided by nearby cinemas and concert halls- surely many will want to brighten up the waiting time, especially in winter period.

When choosing a building, you need to pay attention to a number of factors:

1. Possibility of car parking nearby.
2. Availability of nearby public transport.
3. The presence of communications in the building (water, electricity).

You should also pay attention to the location of the entrance to the premises - if it is in the courtyard, you will have to work hard to attract customers. It is much easier for a person to enter a cafe if its sign and entrance caught the eye right away - buildings with access to the pedestrian street become a priority.

The average floor area is 100 square meters, these include a visitor lounge, a small kitchen for storing and preparing tea, coffee and snacks, warehouse space, administration room and bathroom. If desired, the large hall can be divided into zones according to interests.

Equipment

If you don't implement alcoholic products, then the process is greatly facilitated, however, it is necessary to take into account each service provided by your institution.

The standard set includes the following items:

• Apparatus for preparing coffee and various snacks (for example, popcorn).
• Wireless Internet router with high-quality data transfer.
• Equipment for customer entertainment - TV, game console, karaoke.
• Projector for broadcasting media files and movies.
• Stationary computer for the administrator, computers for visitors.
• Plasma TVs for broadcasting music videos, computer games, watching movies.
• Refrigerator for storing food and cooling drinks.
• Microwave.
• Toaster and other household appliances.

The list can be updated depending on your idea, but the main categories in almost all cases remain unchanged. Today it is possible to equip the room with various game consoles, tables and machines, and if possible, you should pay attention to them.

Staff

It is recommended to write an advertisement for the search for employees for the organization a few weeks before the opening. So you can select employees from a large number of applicants, conduct detailed interviews. Make employees official.

The state will have to hire quite a large number of employees, which will include:

1. Directors.
2. Hall manager.
3. Waiters.
4. Animators to entertain guests.
5. Advertising Specialist.
6. Accountant.
7. Cleaner.

Depending on the needs, the number of employees can increase. So, you can hire a system administrator to maintain computers and troubleshoot possible problems.

Note! It is not necessary to invite adults and experienced people as the administrator of the hall. Pay attention to young guys and students - they are sure to easily cope with the position, and, at the same time, recommend this institution to their friends and ensure a constant flow of customers. At the same time, employees will have to be officially registered, because they must be of legal age.

Video: how to open an anticafe?

Good marketing is the key to the success of any business. You should not save on this moment, since it is advertising that will bring you a decent profit and regular customers in the future. At the same time, it is recommended to increase advertising in the summer, since most people prefer to relax on fresh air. Provide your room with air conditioning on hot days and heating on cold days, and then no seasonal risks will interfere with you.

A responsible approach to any undertaking always guarantees success. Not always everything works out the first time, but by trial and error you will surely find your way and achieve results.

If you find an error, please highlight a piece of text and click Ctrl+Enter.

Starting investments

360 000 ₽
Revenue

133 000 ₽
Net profit

6 months
Payback period

This article will focus on how to open an anti-cafe in your city. What is the difference from an ordinary cafe and for whom is it intended? Anticafe is a place for those who not only come to eat deliciously, but also who are not indifferent to art, events, and intellectual pastime. In this review, together we will draw up a business plan for an anti-cafe “from A to Z” (calculations for 2018).

Any art: painting, writing, cinema, music. How can this be combined with a cafe? Distinctive feature establishments will be design and furnishings. Pictures of famous or young, emerging artists, unusual tools, beautiful elements decor, poetic, literary evenings. Performances of musical and dancing groups.

Anticafe Niche Overview

Anticafe is designed for the sophisticated guest, fed up with the usual restaurants and cafes, who is looking for variety. They will tell friends and acquaintances about such an institution, as it is not just deliciously cooked food, but also interesting program.

You can, of course, open an anti-cafe where just students who are interested in art or poor artists will go, but this will not bring you any benefit, except, perhaps, spiritual. In order for the anti-cafe to pay off, it must be made for wealthy people, with incomes from the average and above, who are interested in art and novelties in the restaurant industry.

When you open an anti-cafe, in addition to the proceeds from the menu, you will be able to receive income from the sale of paintings or from tickets to your theme nights. Or, for example, a guest will have to order something from the menu for a certain amount in order to stay for a theme night. This is how it will be more convenient for you, or how it will be more convenient for guests.

If you have a constant interesting program, then the guests will be permanent. Why go anywhere else if you can not only have a delicious meal in an anti-cafe, but also have a wonderful time?

Interested in an idea? Then we will lay out a business plan for opening our own establishment.

Legal Issues

This must be done in absolutely any business when opening. In addition to the IP, you will also need to obtain permission from the SES and the Fire Service.

In addition, some anti-cafes provide alcohol, including necessarily elite. Prepare at least 200,000 for the first item.

Finding a suitable room

Your anti-cafe must be located in the historical part of the city, that is, it is better to open it in the center or not far from it, at least with a beautiful view from the windows.

Also, you can try to open a cafe where used to live some well-known creative figure, or at least worked. This will certainly interest the guest.

The room must be at least 150 sq. m., 50 of which will be occupied by the hall itself, the rest - by the kitchen and utility rooms. It will be quite expensive to buy such an area in the center, and renting a room will cost you from 100,000. There is an option and cheaper - to rent basement and how it should be repaired before opening. Pros - you will not hear street noise, privacy.

In any case, you will have to make repairs and equip everything for yourself. This is not only a hall, but also a kitchen with all the necessary standards provided from above.

Get ready for the fact that you will have to shell out at least a million rubles, along with the services of a designer.

Hiring

At the first stage, you should have 4 waiters, 2 bartenders, 4 cooks, 2 cleaners, an accountant, an administrator and an anticafe art director.

When opening a cafe, you can be an art director yourself, if you like.

1. Cooks - from 15 thousand = 60,000 for 2;
2. Waiters - this is a salary of 8,000 plus interest on sales and tips = 40,000;
3. Bartenders - from 15,000 = 30,000;
4. Cleaners - 30,000;
5. Accountant - 20,000;
6. Administrator - 20,000.

Total - 200 thousand per month only for the salary of employees.

Anticafe menu

Work out an interesting menu for an anti-cafe.

In addition to the fact that all products must be highest quality, it is desirable that they have thematic names. It doesn't have to be gourmet dishes. The emphasis will be mainly on alcohol and watching the program, so when you open it, let your menu have both simple meals: pancakes, sandwiches, own pastries, you can even make business lunches to attract customers.

If a person accidentally comes to you for a business lunch, tell him about the evening programs, about the concept of the institution. Most likely, a person will become interested and, if he doesn’t even come, he will tell his other friends and acquaintances.

Programs and concept

You can negotiate with young artists and exhibit their paintings as decorations for the establishment, which you can also buy. You can take a small percentage of sales. In the same direction, you can put up hand-made goods for sale.

When opening, invite poets, musicians. Naturally, since the institution is designed for more or less intelligent people, then there should not be foul language in poetry, and the music should not be too harsh. Although, of course, you can arrange such evenings, depending on the wishes of the guests.

In general, ask guests often, even before opening a business, what they would like to hear or see. Also, you can arrange a mini-library in your cafe so that a guest who comes outside the evening program does not get bored either. You can even arrange book-crossing, book exchange, let more people come.

Advertising and attracting visitors

Word of mouth will bring the best advertising in this case, since art lovers, in general, know each other, and they will be your regular guests. So your establishment should look very pleasant, interesting and aesthetically pleasing.

You can make an advertisement for yourself on the Internet, open a website for the anticafe, talking about upcoming programs and inviting people: “today in the anticafe there is an exhibition of a young talented artist.” There you can also ask guests to leave open reviews about your anticafe.

Provide professional photos of anticafe on the site. The longer regular guests stay, the higher the income will be. After all, if someone goes there constantly, it means that it is interesting there, which means that many people will also want to go there.

Costs and payback of anticafe

Initial costs (excluding salaries to employees) - from 2 million rubles.

Costs per month at opening (including salaries of employees and products) - 450,000.

Profit: if your revenue is 20 thousand rubles daily, then you will have 600,000 rubles per month. You are left with 150,000 minus tax (let's take 18%) = 123 thousand of your profit per month.

Over time, you will be able to become profitable in 1.5-2 years, depending on your efforts, programs and PR companies.

In the future, you can even hire a good art director and free up more time for yourself, while continuing to earn at least 100 thousand per month.

Summing up the business plan

Advantages of opening an anti-cafe:

1. Incredibly pleasant, aesthetic and original business;
2. Your income is from 250,000 per month;
3. High profitability: payback in just 8-10 months;
4. If the format without alcohol is chosen, and this happens quite often, then there are no problems with obtaining licenses. However, this will have a significant impact on revenue.

Interesting facts about the time cafe business:

1. Average bill: 200 rubles;
2. Average attendance of the institution: 120 people per day;
3. Payback: 8-10 months;
4. Income in the first 3 months: 150,000 rubles / month;
5. Income after the first 3 months: 200,000 rubles / month;
6. Add. service: "Coffee to go" on the basis of anticafe. Income from additional business: 40,000 - 70,000 rubles / month. (depending on location).

What you need to start in a niche:

1. Desire to have your own business original idea(where without it);
2. Sociability - in business there is no other way;
3. Opportunity to invest about 1.5 million rubles;
4. Business experience (optional).

Steps to open an anticafe in your city:

Anticafe opening plan in 30 days (what, when and how);

Place: selection, repair and arrangement;

Accounting, legal assistance: all documents, record keeping;

SES, fire service, Rospotrebnadzor: quick and easy passage;

Personnel: recruitment, training, payment and motivation;

Equipment and suppliers: selection of suppliers of coffee, milk, sweets and selection of the necessary equipment;

Events: organization of events and holidays;

Development of all financial and supporting business models.

What determines the success of a business:

Brand - fashionable and memorable form style. It includes design solutions, concept, choice of furniture, external and internal content, methods of working with clients and staff;

Activity - a well-established knowledge base and methods for promoting and organizing events;

Design - unique design, comfort and atmosphere;

The menu is a well-developed assortment, branded coffee and drinks.