Dry cleaning or a mini-laundry is one of the growing and promising types of business. Cleaning services are gradually becoming an integral part of not only other countries, but also our society. In modern people, the lack of time is most acute, especially in big cities. With an increase in the pace and dynamics of life, the main part of household duties is naturally transferred to representatives of the sphere of corresponding various services.

Moreover, there are things that simply cannot be washed or tidied up on your own (leather, furs, expensive fabrics, designer or delicate items, etc.), so a good dry cleaning in such cases becomes just a salvation. And despite the rather large initial investments, experts consider this business profitable and well paid off.

Main features of activity

First of all, it should be understood that dry cleaning is not an ordinary laundry, and the main difference is that in dry cleaning you can not only do laundry, but also dry clean, clean and restore duvets / duvets / pillows, deal with bulky and expensive things, "conjuring" over each spot with the help of special equipment. For ideal business development, it is better to combine dry cleaning and laundry services, or cooperate with already functioning establishments.

1. Unfortunately, for the systematic profit and profitability of the business, favorable stable economic conditions are necessary. This is the main reason why in our cities there is one dry cleaner for every 160,000 people, while in Western countries the enterprise can be designed for 12,000 potential customers. However, if you look for a positive moment, then there is a great opportunity for long-term growth and market development.
2. If you don't have a big start-up capital, you can start small: that is, open a dry cleaning collection point. This does not require the rental of large areas, equipment and other costs. Try to establish contacts with already large companies and conclude agreements with them so that they themselves pick up and bring things back. So you will gradually delve into all the intricacies of this business from the inside, gradually raising funds for expansion.
3. Having already sufficient experience and funds, you can open a full-cycle mini-dry cleaner, which will specialize in a standard set of services: washing, ironing, drying, some minor repairs, stain removal, etc. Please note that for cleaning leather, fur or suede will need additional equipment. Ideally, if you manage to cover the entire range of services at once, however, this does not always work out, because good quality equipment and reagents are quite expensive. Moreover, you still need to be able to work with them.
4. There is an option to open a franchise business if you enter into an agreement with an already developed network of dry cleaners. However, in this case, you will give the franchisor up to 60% of the proceeds.

First steps

To act thoughtfully and intelligently, you need a clear business plan that will help you cut costs and start making profits as soon as possible. Next, you will have to go through many stages for the formation and organization of your own business from scratch.

1. Study the situation in this market in your region or city. If there are large firms, then you need to offer consumers something that will help you stand out from existing companies: it can be exclusive services, first-class work quality, flexible pricing, etc. You need to act on the basis of demand.
2. Decide on the direction in which you will work and engage legal registration business. To open you will need a lot of documents and permits.
3. Next, you should choose production room, be sure to comply with all the requirements and norms of various inspection organizations.
4. Then comes the turn of the purchase of specialized equipment and chemicals with which to work.
5. The staff is very important. A professional master technologist will be worth its weight in gold.
6. Attracting customers and active advertising.

You can start small, but in the future you have the opportunity to develop your business in many directions: place orders via the Internet, organize a mobile (mobile) representative office or workshop, travel to receive things at the client’s home. Seasonal clothing storage services (even bags and shoes) are now considered very popular, as well as additional cleaning services for expensive furniture, carpets, etc. In a word, there is room for growth and expansion.

The legislative framework

Whether you want to organize a full-fledged independent dry cleaning, or open only a dry cleaning collection point, you will have to register your business. In addition, the opening and operation of these institutions are subject to various existing standards: a whole range of hygienic, sanitary-technological and epidemiological. It is necessary to strictly adhere to them and comply with all the requirements of the relevant structures.

For both cases, registration is suitable. Experts advise choosing a form of taxation. You also have to pay a stamp duty. In order for the enterprise to start functioning, you will need to create a program for sanitary production control, coordinate it with Rospotrebnadzor and obtain permission to open from this service. Then, after you find, prepare and equip the production facility, you will need to draw up the necessary documentation with the SES and other services for its compliance with the standards. You also indicate activity codes (OKVED). Then a seal is made and a cash register is purchased.

A license to open is not required.

Favorable location

The requirements for the premises in which the future dry cleaning will be located are quite stringent. It’s one thing to just place a point where things will be received from customers, but it’s quite another to have a full production cycle.

In the first case, you can get by with a small room (up to 40-50 sq.m.), In which only necessary set furniture. The receivers will sort the received clothes or other items on the spot in order to prepare them for sending to the dry cleaners. Then the driver comes and takes everything, and therefore brings already clean things that you will need to give out to customers. That's the whole scheme of work of such an item. As you understand, such points should be oriented to the local character, choosing places with high traffic:

• sleeping densely populated areas;
• large stores;
• shopping or shopping and entertainment large centers;
• hotels.

Be sure to make sure that there is a good transport interchange (near the subway, bus stops, train station, etc.).

As for full-scale production, the matter is much more complicated, and the selection criteria are stricter:

• The workshop area must be at least 100 sq. m, and if you want to organize additional services (like cleaning carpets or furniture), as well as add a laundry, then you will need about 250 sq. m;
• ceiling height, according to the requirements, cannot be less than 3 meters;
• wide doorways should be made in the room and an emergency exit should be provided;
• it is mandatory to have a constant supply of water, sewerage, heating, electricity and high-quality ventilation (supply and exhaust and backup). The fire alarm must be connected to the ventilation system;
• if your dry cleaner is not located in a separate building, then it can only be placed on the basement or first floor of a house with a separate entrance. However, it must be transferred to non-residential fund. Moreover, the distance from residential buildings, grocery stores, restaurants (and other establishments Catering), pharmacies, departments with children's goods should be at least 80 meters;
• employees of the SES, Gospozhnadzora and Rospotrebnadzor will check the premises and issue you a sanitary-epidemiological conclusion and permission for its operation. All equipment that you will have must have certificates (plus - you will have to provide the services with project drawing documentation for its placement), and the preparations, substances and reagents used in the work will receive a sanitary and epidemiological conclusion;
• All employees must have a professional hygiene preparation(at least short courses), as well as medical books with which they will have to undergo regular medical examinations;
• on the territory it will be necessary to place a special site for the collection and temporary storage of industrial waste, since chemicals cannot be poured into the sewer. In order to dispose of this, it will be necessary to conclude contracts with a special company. Fluorescent lamps that are used for lighting are also subject to recycling;
• you will also have to carry out systematic disinfection and disinfestation of the premises, your vehicles, plus - do cleaning ventilation systems. All these activities will also require contracts;
• SES also has special requirements for indoor repairs: on walls and ceilings, separate special types of tiles and paints, etc. must be used. Also, the room must have a perfectly flat and hard floor that can withstand the weight of machines and prevent vibration. And on electrical panel it is necessary to make not only a general switch, but also automatic switches for each machine.

In addition, it will be necessary to agree with the district or city government, utilities.

The dry-cleaner should have: a reception for visitors (if you do not have remote reception points), the production room itself, a warehouse, a utility room, a bathroom and a room for staff.

Specifics of work and necessary equipment

However, the main expense item will not be the premises, but professional equipment. Your company will be able to outperform competitors only if you provide either the full range of possible services or some exclusive services (cleaning of stage and theatrical costumes, for example). Based on the chosen specifics of the work, you need to select the necessary equipment:

• special machines for dry cleaning (on perchlorethylene), plus self-cleaning tanks and nylon filters. For small production, devices for 10-12 kg are suitable, for bulk products, devices for 18-25 kg will be needed. If you plan to deal only with textiles, but also with leather or furs, then you will have to purchase more expensive equipment (additional cleaning machines and spray booths);
• a cabin in which stains will be cleaned or removed (or a table);
• steam-air mannequins for cleaning outerwear;
• steam pneumatic mannequins for stretching trousers and sleeves;
• steam generator and compressor;
• combined multifunctional ironing tables (with electric steam irons);
• trouser presses;
• special installations to pack and store clothes;
• hangers, baskets-trolleys;
• brushes, labels;
• storage racks and tables (with a load of up to 200 kg).

When combining dry cleaning with a laundry, you will also need to acquire washing / drying machines. This should also be production devices, since ordinary household models will not be able to cope with such a load.

To purchase good quality equipment that will serve you for many years, you need to choose reliable suppliers. Pay attention to stable and large companies who have been in this business for many years. An important point in this paragraph is not only a guarantee of the quality of their goods, but also further assistance: after-sales service (both warranty and post-warranty), technological support, quality certificates, assistance with installation and connection. Be sure to order the installation and commissioning service, although it will cost you a round sum (about 10% of the cost of the equipment itself).

Do not forget about the necessary chemistry. Ideally, if the selected equipment can work not only with the widespread solvent perchlorethylene, but also with alternatives: silicone, hydrocarbon solvents or K4. You will also need various enhancers, detergents, stain removers, dressing agents, skin restoration products, dyes, Decoration Materials, preparations for wet cleaning of leather and suede, etc. You must have certificates for the entire range of products used.

Personnel and organization of work

One of the most important points in this business is the search for a professional master technologist. This issue should be resolved before you open a dry cleaner, because for you it will play the same role as a chef in a prestigious restaurant. It is to him that customers can go, and after him - to leave. Indeed, in almost all dry cleaners there is more or less the same equipment, and the same preparations are used. But only a technologist can see the problem with a thing and decide how to proceed. Sometimes customers do not take into account many factors: the degree of wear of clothes, features of the fabric, texture, accessories, but they want to get the item back in perfect condition. Or the fabric, for example, is very expensive, and you need to sit over each stain separately, studying its structure and exploring how to get rid of it. This is especially true for designer items. handmade, wedding, evening dresses, stage costumes, museum exhibits, etc.

Many companies simply poach technologists from competitors or send staff to refresher courses. Some supplier companies themselves are engaged in training people if you purchase branded equipment from them.

In addition to the chief technologist, you will need:

• at least two workshops;
• two ironers;
• accountant (if you do not deal with accounting on your own or do not outsource accounting);
• driver;
• cleaning woman;
• receivers in separate points.

Keep in mind that dry cleaning is a business with a certain amount of risk. Your personnel must be provided with special clothing, gloves or mittens. Mandatory in production is the presence of a first-aid kit, in which there will be medical preparations from household and chemical burns, protective hand creams, etc.

The client will not always be satisfied, even if you do your job well. To protect yourself from unfounded claims, warn about possible risks on the receipt (there is no label on the clothes, the questionable quality of the item, etc.), so that customers sign that they have been warned and will not submit claims.

Consumer attraction

Your clients can be ordinary people(individuals) and large corporate customers (legal entities), that is, restaurants, cafes, hotels, which can significantly increase your overall turnover.

Reception points should be placed in places where they can always be seen by a large number of people. So you will have passive advertising. A bright banner or an original sign will also help to attract the attention of potential customers. Ordering a report on TV or radio is quite expensive, especially for a novice entrepreneur. You can distribute print advertising: put up ads, distribute booklets, leave business cards for clothing stores, salons, and other organizations.

Don't neglect the internet. Try to create a website and actively promote it. It is also worth advertising dry cleaning on forums and in in social networks. At first, a lot of expenses can go on advertising, but with the advent of a regular client base, the situation will improve: word of mouth will already work, and you will not need to spend so much on an advertising campaign. Significant assistance in attracting people will be provided by promotions, discounts, bonuses and discount cards.

conclusions

The average profitability of this business rarely falls below 15%, and in large successful enterprises it reaches even 40%. Think about what related services you could offer your customers: mini-studio, shoe repair, product coloring, etc.

Approximate costs (prices are in rubles):

So, to start a full-fledged production, you will need several million rubles. That's how much it costs to open a dry cleaner. Experts say that the payback period for such a project is at least one and a half to two years, depending on the amount of initial investment. Of course, it will be much cheaper to equip and open only a reception point.

To open a new business, you need to choose the right topic. There are services that society can easily refuse. Having opened a dry-cleaner or a laundry, you can be sure that there will always be customers.

Civilized humanity can no longer imagine life without clothes. Purity is part of her beauty. Washing a sheepskin coat with your hands is ruining the thing, so you should resort to dry cleaning services. Those who have not yet acquired washing machine regularly make their way to the laundry room. What you need to know to open a dry cleaning and laundry?

Dry cleaning and laundry can provide services not only individuals but also legal. Many companies need high-quality washing of work clothes in a short time. If the main customers are enterprises, recoup basic expenses Starting a business will be much easier. It is important to choose professional advertising managers. Having enlightened the right audience, the business will go up in a matter of days.

registration

Before they spin washing machines and the room will smell of powder, you need to solve the case with the documents. First thing, you need to contact the CPS. The future laundry and dry cleaning will have to be visited by a trusted person two weeks after the application is submitted. In case of compliance with all norms in the room you have chosen, for a certain period you will be given a sanitary-epidemic conclusion. Next important document
is an program for sanitary production control. This type of program is also coordinated with Rospotrebnadzor, and private intermediary firms can provide assistance in its design.

The final touch for registration will be documents confirming the start of the business. This document is called - permission to place and is also issued by Rospotrebnadzor.

In addition to the main documents, there are still a lot of contracts and agreements that need to be concluded. For example, to use fluorescent lamps necessary for work at the enterprise, an appropriate contract is required.

Also, the owners must have agreements with companies for the processing of industrial waste and for systematic disinfection.

All stamps and papers are ready, now you can start organizing the work process.

room

When choosing a room for dry cleaning and laundry, you need to be extremely careful and careful. An inconvenient office location can provoke losses for the enterprise in the future. It is advisable to find a place on busy streets. At the same time, it should be taken into account that opening dry cleaners near grocery stores or restaurants is prohibited. No need to rent an overly expensive building. The main thing is that it is roomy and comfortable.

Another interesting option is to rent two buildings for dry cleaning. One can even be located in the area of ​​​​restaurants and shops, performing the function of a reception point. The other will deal exclusively with cleaning clothes already in a detached place. The positive side of this idea is that more customers will know about this dry cleaner. A negative feature is the high cost of rent and transport from the collection point to the worker.

Equipment

The quality of the equipment depends on the efficiency of work, and hence the satisfaction of customers. You can buy used equipment, and then invest a lot of money on repairs every week. It is possible to purchase new working machines, but the main thing here is not to rush.

For the laundry, washing machines with an enhanced spin function will be an advantage. It is imperative to use various means to soften the water, otherwise the machines will quickly begin to fail. From the very beginning, you will need to purchase at wholesale bases washing powder. Usually on 1 kilogram of clothes consumes 50 grams of powder.

For dry-cleaning equipment, much more is needed. Professionals advise to use equipment mainly from manufacturers in Italy and Germany. The most important thing to ensure the smooth operation of dry cleaning are the stain removal booths, as well as the dry cleaning machines themselves. Their choice must be approached with great responsibility.

From auxiliary equipment you will need: ironing board, dryers, presses for men's shirts, steam mannequins, compressors, tables and chairs, cabinets and electronic equipment for staff.

Personnel and promotion

It is pleasant that a lot of human hands are not required to work in dry cleaning and laundry. . Director, accountant, technologist, several ordinary workers and a receptionist- that's the whole composition. The main thing is to choose a technologist - a professional in his field. Then the reputation of the enterprise will be at its best, which means that the clientele will be replenished every day.

IN modern world there is so much competition that it is almost impossible to get off the ground without promotion. You need to be able to prove to the consumer that your company is worthy of trust. How to do it?

1. Order a report on the opening of the enterprise on television or radio
2. Distribute brochures containing attractive information about the company to potential customers
3. Organize small but pleasant promotions
4. Post ads on special boards
5. Outdoor advertising by districts of the respective city
6. Collaborate with clothing store directors to promote your services and more.

Problems

Every company can run into problems if it doesn’t think through the business plan in advance to the smallest detail. Everything is important, up to the choice of the area where the enterprise will be located.

Laundry and dry cleaning expenses are huge and pay off in full only after a few years. In addition to the internal costs that the work process requires, taxes must be paid. If the company planned to receive more net profit and is unable to repay its debts to the state, the company will go bankrupt. To prevent such an outcome of events, a fine calculation of all financial indicators ahead.

Franchise

It is no secret that when starting a business, there is a huge risk of financial loss. The laundry franchise is opportunity to reduce the risk significantly. You don't start a business from scratch without knowing where to start. You get a ready-made case, and throughout the entire process of work you will be happy to be assisted.

The only thing that is required of you is the choice of the right premises that meet the standards of the network. Further, everything will depend on diligence, perseverance and personal success.

Laundry-dry-cleaner "Diana", covering more than 600 locations throughout Russia, offers a franchise to those who are ready to take the reins of government into their own hands today. The peculiarity of this company lies in the fact that it has an on-site reception of orders, which is very convenient for customers. In addition, the company is well promoted.

Laundry Franchise "Chistoff" attractive to a potential businessman in that the company guarantees a quick return on investment. In just 18 months, you will start making a net profit. The firm promises that there will be no seasonal fluctuations in earnings. In addition, training sessions are constantly held within the company, which allow maintaining a consistently good state of affairs.

Laundry dry cleaning "Clean Fast" is organized. The cost of the franchise even includes the almost complete collection of documents, saving you from extra hassle. Like other companies, ChistoBystro is ready to provide you with marketing support throughout the development of the work process.

Brand "ZARACITY Service" for 20 years has established its name in the market, therefore it causes great trust and interest. This network of laundries will help you even with the choice of future premises for work.

Opening a laundry or dry cleaning, as you understand, is not a matter of minutes. You may have to face certain difficulties, go through small trials, but the result is worth the candle. With the successful development of business in a few years, you will receive a net profit on a large scale, while sunbathing on the beach. The main thing is to start the mechanism correctly, and then the main work of the director is to skim the cream.

How to open a laundry, whether it is a difficult business - this and much more is discussed in the video. We invite you to watch.

If you decide to open a dry-cleaner, then you have two ways - to open an independent dry-cleaner or to organize a point for receiving clothes for dry-cleaning. The choice of option entirely depends on the amount that you intend to invest in the enterprise.

It will take a maximum of 3 thousand dollars to open a collection point for clothes. A mini-enterprise for dry cleaning of clothes will need 1.7 - 2.5 million rubles. Payback this business- 1.5 - 2 years, and profitability rarely falls below 15%.

In addition, decide for yourself - do you want to work under someone else's guidance? Then when you open a dry cleaner, buying a franchise will suit you. Or is independence important to you? Then you need to organize your own mini dry cleaning, and then the network collection points on one's own.

Opening of a collection point for clothes for dry cleaning

You can open a dry-cleaning clothing collection point on your own, or you can buy a ready-made enterprise for 7-10 thousand dollars. Self-organization of a business is cheaper.

All that is required from the organizer of the acceptance point: registration of an enterprise - best of all, an individual entrepreneur (individual entrepreneur); small room - up to 50 sq. meters; two or three employees - an inspector and one driver with a car; a minimum set of furniture - a pair of large tables and chairs.

Someone advises opening points in shopping malls, at large grocery stores, in subway passages. And someone, on the contrary, adheres to sleeping areas, focusing on local demand.

Initial costs (rubles):

• rent of premises 5 - 10 sq. m for the 1st month - 7500 - 25,000;
• equipment (table + 2 chairs) - 4500 - 7500;
• salary of 2 receptionists and 1 driver for the first month - 30,000 - 42,500.

Total, initial expenses - 42,000 - 75,000.

If you have not yet registered an organization, then the easiest do it with online services, which will help you generate all the necessary documents for free: If you already have an organization, and you are thinking about how to facilitate and automate accounting and reporting, then the following online services come to the rescue, which will completely replace an accountant in your enterprise and save a lot money and time. All reporting is generated automatically, signed with an electronic signature and sent automatically online. It is ideal for an individual entrepreneur or LLC on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it got!

Monthly expenses:

• rent of premises - 7500 - 25 000;
• salary of 2 receptionists and 1 driver - 30,000 - 42,500;
• other expenses (gasoline, receipt forms, etc.) - 2000 - 3000.

Total monthly expenses - 39,500 - 70,500.

How does the collection point work?

The most important thing is to sign an agreement with a large, preferably well-known network of dry cleaners, which has its own enterprises and workshops to bring customers' clothes into proper shape. Then the receptionists of your point can start their work - take dirty clothes, sort them, prepare them for shipment to the cleaning factory, take already clean clothes and give them to customers.

Up to 60% of the proceeds will have to be given to the cleaning company. The rest is employee salaries, rent, and the owner's profit. Advantages of contracts with well-known and large companies:

1. they often pick up dirty clothes on their own and bring already clean clothes; there is a possibility of real savings on transport costs and the driver;
2. working under a well-known brand is always easier;
3. a large company will be responsible for the defect in their work - to compensate for the material and moral losses of the client.

The maximum payback period for the initial investment is 2 years. It is possible that the costs will pay off within the first 6 months. Further business profitability - from 10 to 40%. The minimum monthly income of the owner of the receiving point is 1000 - 1500 dollars.

Opening a mini-dry cleaner

The most important thing, as in the reception point, is the selection of the right premises. According to the SEZ standards ( sanitary protection zone) the distance from the mini-dry cleaner to residential buildings should be at least 50 m. So the mini-dry cleaner cannot be placed in the basement or basement of a residential building. Do not open a cleaning shop and in the immediate vicinity of grocery stores and catering establishments. A license for such a business is not needed, but with the issuance of permits for the opening of production, you will have to run around.

Franchise is a good idea

The easiest way to open a mini-dry cleaner is to buy a franchise. The main advantages of franchising are known - it is an opportunity to organize a serious business, even as a completely unprepared beginner. All the hassle of opening a new business, training staff and management, selecting premises, setting up equipment is the responsibility of the franchisor. For this, he takes interest - both at the start of the business, and during its subsequent supervision. No headache, either with the paperwork, or with the adjustment of equipment, or with the promotion of a new enterprise, its owner will not have. After all, he becomes a cog of some large operator, who will issue documents along the knurled path and include a new point in advertising campaigns.

You can organize your own mini-dry cleaning, and then a network of collection points on your own. The main thing is to get all the permissions to organize a mini-workshop. You can go through the bureaucratic corridors yourself, or you can negotiate with an intermediary law firm that will draw up all the documents promptly, but for money.

The payback period for franchised mini-dry cleaning is 1.5 - 2 years. The net profit after you get your initial investment back varies from $2,000 to $10,000.

Plus independent activity - endless opportunities for business expansion. It all depends on the owner. First, one mini-workshop and one or two receiving points, and then, you see, large enterprise cleaning clothes plus dozens of collection points. By the way, a dry cleaning factory costs between $500,000 and $1.3 million. By promoting your brand, you can eventually sell the franchise on your own. Franchise buyers have no such prospects. To some extent, they work "for their uncle." But the risks and expenses are much lower.

Opening an independent mini-dry-cleaner: how much does one point cost

One-time expenses (in dollars):

• professional development of a business plan - 100 - 1000;
• set of equipment - 40,000 - 70,000;
• adjustment of equipment (5 - 10% of its cost) - 2000 - 7000;
• registration of all necessary documentation - 2000 - 5000;
• consumables - 5000;
• fire alarm - from 1500.

Staff salaries and deductions from salary for 1 month (rub.):

• 1 technologist - 16,000 - 25,000;
• 2 ironers - 10,000 - 12,000;
• 2 workers - 9000 - 12,000;
• 1 accountant - 15,000 - 20,000;
• 1 driver - 16,000 - 18,000.

Cosmetic repair of the premises(30 - 200 sq. m) - 3,000 - 20,000 rubles.

In total, the approximate initial costs for buying a franchise are 59,200 - 116,000 rubles.

Ready business plan

Sample exemplary business plan for a small dry-cleaner-laundry.

Based on the materials of the newspaper "Moskovsky Komsomolets".

* Calculations use average data for Russia

Opening own dry cleaning in Russia could prove to be a profitable undertaking. At the same time, you need to understand that there are two different areas of this business - a full-fledged laundry-dry-cleaner directly and a self-service laundry. In this article, we will take a closer look at the first line of business (how they differ, I think, there is no need to explain).

First you need to register as a subject entrepreneurial activity, and here you can register as just an individual entrepreneur, or register your legal entity. In general, to start your own business in this area, it will not be enough just to register; An entrepreneur must have contracts for the maintenance of his premises, but in general, almost every entrepreneur goes through all these procedures, and there are no special features here. Only Special attention must be given to utilities and the condition of the premises. In general, registration will require from 800 rubles (the amount of the state fee for registration individual entrepreneur) up to about 20 thousand rubles (registration of a legal entity with the formation of an authorized capital).

The next step in organizing a business is actually finding a place to work. And here it must be said that an entrepreneur has several options available, depending on what range of services he wants to offer his clients. In general, the size of the laundry room will be considerable, because you will have to have not only a washing area, but also ironing, dry cleaning, warehouses for consumables and ready-to-delivery clothes, and a linen sorting area. As a result, the size of the laundry room starts from 70 m 2 to 100 m 2. An entrepreneur should look for premises depending on the location of competitive enterprises, but still the most preferred places are sleeping quarters with a huge number of houses. It is usually not advisable to be located in the city center, because it is still more convenient for customers to drop off and receive clothes close to home. This significantly reduces the cost of renting a room, because in residential areas it is always lower than in the center. On average, the cost will be about 500-600 rubles per square meter of area (meaning the premises are not near the roads, but somewhere among residential areas, for example, on the first floors of residential buildings, the main thing is that such a room should be registered as a commercial property by the owner). IN small towns maybe a little cheaper, but in megacities even such a room will cost much more. Also, when choosing a room, attention should be paid to how it fits this type of business - that is, it must be connected to the water supply, technical equipment sewerage and water supply must correspond to the volume of water that will have to be used, that is, the calculations must be accurate, and it must be said that not every room may be suitable. Otherwise, you will have to deal with repairs, which will require additional investments, and here the amount may even exceed 100 thousand rubles.

When the issue with the premises is resolved, you can start searching necessary equipment. So, for the laundry, first of all, of course, washing machines are needed, moreover, professional ones, which have a huge number of settings and work with different types fabrics. Next - dryers, sometimes squeezers are additionally purchased, and you also need to buy separate equipment for the dry cleaning zone. Today, suppliers offer specialized machines, as well as so-called finishing equipment, which perform the functions of additional processing of soiled clothing. Dry cleaners must be well aware of how to work with the equipment (but about the selection of personnel - a little lower). The cost of equipment can vary greatly, for example, foreign cars will be an order of magnitude more expensive than Russian or Chinese ones. Moreover, it makes sense to consider Russian equipment - it is not always inferior in quality to foreign ones, but at the same time it is much cheaper, because transport costs are reduced and there are no customs. Chinese devices, in turn, are usually really inferior in quality, but they can be the cheapest solution even taking into account customs operations and transportation. However, the cost of machines differs in other parameters; so for washing, drying and wringing machines, the main parameter is productivity, that is, how much laundry the unit can process at a time; it is measured in kilograms, and here the simplest model has a maximum load usually no more than 8 kilograms. But for a professional laundry, this may not be enough; in general, manufacturers supply machines that can be loaded with up to 100 kilograms of laundry. Does it make sense to buy such expensive (and very large) equipment - the entrepreneur decides for himself. The cost of all these cars is approximately equal, starting from 70-100 thousand rubles, but the most expensive cars cost up to half a million (and sometimes more). A separate category is technical complex units analogous to simple machines, for example, barrier-type wringers cost 700-1400 thousand rubles, and the most expensive items - up to 5 million. But this is rather equipment for a very large dry-cleaner, which works not just with individuals, but with enterprises. There are additional devices that improve the washing process, for example, dispensers detergents(allowing you to fully automate the washing process even for the whole working day), but their cost will not be small - from 100 thousand rubles for each washing machine. Next - ironing machines, their main parameter is the area of ​​\u200b\u200bthe working surface, so it does not always make sense to buy wide units, because the laundry does not expect to work with wide products. A good ironing press costs about half a million, but they need to be bought for a laundry much less than the same washing machines (a small laundry can even be served by one such machine). Here you also need to understand that at least 100 thousand rubles will have to be spent on small additional equipment - boards, tables, racks and similar products. But the most expensive (of the necessary) will be dry cleaning machines. The cost of a normal machine starts from one million rubles, and although one machine may also be enough here, the equipment of a dry-cleaning area usually costs more expensive zone simple washing. At the same time, it usually makes no sense to open a laundry without the possibility of dry cleaning, because a significant part of customers are interested in this. From here it turns out that the cost of laundry equipment starts from 2-3 million rubles and can be several tens of millions, depending on how large the establishment is, that is, how many machines you have to buy. It is clear that even a small laundry will not manage with one washing machine, sometimes up to a dozen are bought (and in large enterprises, more than ten). If you buy used cars, you can save a lot. By the way, it should also be noted that all equipment must comply with noise standards, especially if the laundry is located near residential buildings.

When the equipment is delivered and installed (and the installation should ideally be handled by the supplier), you can start looking for staff for your laundry. To work in a laundry, you need to find people who have already worked in a laundry or at least understand how to use the equipment provided. A lot of people can work at such an enterprise, but a lot depends on the schedule of the laundry, as well as on its size. Moreover, sometimes in the laundry the equipment does not allow to fully automate the process, so people are hired to perform certain duties, for example, ironing. It should also be noted that many laundries operate daily, and the schedule can even be twelve hours. Under such conditions, it turns out that even a small laundry needs to hire at least 4 people. There must also be at least one receptionist, that is, a person who is engaged in the acceptance and distribution of linen, works directly with customers. Additionally, if the entrepreneur himself is not going to be the head of his institution, then he will need to hire a director, and this person already receives from 30 thousand rubles. The laundry workers themselves receive from 20 thousand rubles (persons at the reception) to 30 thousand (employees who are directly involved in the process of work). It is also worth noting that today some of the laundries offer their customers a good service, and the most common additional service is a home visit to the client and the delivery of washed laundry. Of course, the laundry may charge extra money for this, and a considerable number of people order this service. If an entrepreneur decides to engage in this direction, then he will have to hire a person who will deal with trips to the client. In other words, you just need a driver (the salary of these people is from 20 thousand rubles). But then you will have to buy a car for the enterprise, which is engaged in the collection and delivery of linen. In general, the minimum that will need to be spent on a car is 500 thousand rubles. Good car costs about a million rubles. Also, all business processes that are not related to the organization's profit should be outsourced. This includes bookkeeping, security services and maintenance of the premises.

The next step is to find suppliers of consumables. Depending on the services provided and the equipment used, consumables may be different, but this is almost always a huge number of different goods; however, in any relatively large city there is more than one company that supplies such products. At the same time, before buying equipment, you should familiarize yourself with what kind of consumables will be required in the work. In general, they are purchased with the expectation that their cost will be covered by the provision of services, and together with all costs, the cost of providing laundry and dry cleaning services will not exceed 25% of the final cost. That is, the margin in this business is quite high, but you need to understand that maintaining a laundry is a rather expensive undertaking, and therefore you always need to ensure a considerable flow of customers. A full-fledged advertising campaign can help here, that is, it makes sense to advertise in local media and even create your own website. For the first time, you will have to allocate at least 100 thousand rubles, later, of course, this amount will be reduced, but some money will have to be invested constantly.

To open a laundry, you will need to allocate:

Registration - 20 thousand rubles.

Equipment - 2 million rubles.

• Rent - 35 thousand rubles.
• Advertising - 100 thousand rubles.
• Salary - 110 thousand rubles.
  
• Expendable materials for the first time - 20 thousand rubles.
  
• Buying a car - 500 thousand rubles.

Ready-made ideas for your business

Total: 2 million 285 thousand rubles. Monthly expenses are 165 thousand rubles. The cost of laundry services, in general, should not be very high for the client, otherwise it will not be profitable for him to contact such establishments. In general, people go to the laundry or when they have accumulated a lot of dirty clothes(which means that large families will be the main consumers), or when clothes require dry cleaning. Dry cleaning is the most expensive service, and here you need to understand that sometimes it is cheaper for a client to buy a new thing than to use laundry services; only valuable things are carried there. The cost of washing starts at about 200 rubles per kilogram of clothes; at the same time, many laundries that cooperate with enterprises and wash a large number of things for them at a time make a good discount - sometimes even more than twice. Dry cleaning can cost more than 1 thousand rubles for one thing, but here much is already determined by the complexity of removing pollution and usually such prices are set for outerwear. To cover your expenses, you need to take about 30 kilograms of clothes for washing every day - but this is calculated only at the lowest rate. Already from here it becomes clear that this business cannot be called highly profitable, profit is formed only with very in large numbers orders - that is, with almost one hundred percent load of the laundry. For example, if a laundry takes 40 kilograms daily, then its income is 240 thousand rubles, operating profit is 75 thousand rubles, net profit is 63 thousand 750 rubles (profitability is about 25%). Such a business will not pay off in a couple of months (according to our calculations - almost 3 years if you do not buy a car), and it is recommended to have some reserve funds to ensure your work for the first time, at least for the first six months of work, until the number of clients becomes large enough .

Matthias Laudanum
(c) - portal of business plans and guides for starting a small business

Get up-to-date calculations for a business plan

Want to get up-to-date data on income and expenses? Request estimates for opening a business in this area from leading franchisor companies:

335 people are studying this business today.

For 30 days this business was interested in 92709 times.

Profitability calculator for this business

Starting investments - 1,037,000 rubles. Net profit in the first year of operation - 600,000 rubles, return on sales - 16%. Payback period - 18 months.