How to open a flower department. It may be interesting: video - the art of business: make money on flowers

Most people in our country want to work for themselves. Very often, many people have a dilemma: what type of business will bring a good income with a small initial cost?

One of the types entrepreneurial activity that meets these requirements - . In addition to the fact that flowers are always in demand, they also bring aesthetic pleasure.

Let's take a closer look at how to open a flower stall.

Stages of opening a flower shop

1. Conduct market research. If you decide to open a flower kiosk, first you need to collect as much information as possible about competitors in the flower business in your city (if you live in a metropolis, then in your area). It is important to find information about prices for flowers, assortment, consumer demand, location of flower pavilions.

2. Estimate the amount of start-up capital. Before opening a flower stall, you need to decide how much money you can invest in your business. It depends on the size of the sales area, the volume of purchased flowers for sale, the availability of any additional services in your kiosk (for example, the preparation of wedding bouquets or exclusive bouquets from florists to order).

3. Legal registration documents. To open a flower kiosk, the following package of documents is required:

certificate of registration as an individual entrepreneur (IP). If you are planning to open a small flower shop, then there is no need to register entity. Such an organizational and legal form of doing business as an individual entrepreneur has significant advantages over a society with limited liability(LLC): low cost of registration, the ability to fully manage own business, short time paperwork, simplified procedure for keeping records of the results of their activities and reporting; fewer documents during registration, it is not necessary to have a current account and seal;
choose a taxation system: a simplified system (STS) or a single tax on imputed income (UTII), if you choose a simplified tax system, then you need a certificate of payment of a single tax;
lease agreement for the opening of a flower kiosk;
permission to place this object of trade (can be obtained if there are permits from the SES, firefighters, a garbage disposal agreement);
hygienic conclusions of SES for all products.

4. Find a room. You can rent a room for selling flowers, or you can buy a ready-made kiosk (in Moscow, the price of a trade pavilion measuring 7.5 × 6.0 meters is approximately 180,000 rubles).

5. Determine where the flower kiosk will be located. The main element of success in the flower business is the location of your outlet. It is best if the flower kiosk is located in a crowded place: near a public transport stop, at the subway entrance (if you live in a big city), near a large supermarket.

6. Implement external and interior design pavilion (purchase commercial equipment, order a sign, if necessary - make repairs). It is better to make a sign for a flower kiosk bright, the inscription on it - in as large letters as possible, without unnecessary words and intricate names. The best option is to write the word “Flowers”, you can add information about the operating mode: for example, “24 hours”.

7. When selling flowers in a pavilion, you cannot do without special equipment. You will need:

shelving for displaying flowers;
table for decorating bouquets;
stands for flowers and flowerpots;
split - system or air conditioning (to maintain optimal temperature for plants);
refrigerators compartment.

In addition, you need to purchase the following accessories: packaging for flowers (several shades are possible: mesh, felt, matting). Be sure to buy clear packaging as it is in high demand. You will also need glue gun, adhesive tape, teip, wire for gerberas. Tools that you cannot do without when trading flowers: wire cutters, pruners, scissors, floristic knives.

8. Decide on an assortment of colors to sell. If you are going to sell flowers in a sales pavilion with an area of at least 18 square meters, you should sell flowers of the following types:

roses: white, pink, burgundy, variegated;
carnations: red, white, variegated;
single-headed chrysanthemums: white, yellow, lilac;
bush chrysanthemums: yellow, white, variegated;
gerberas;
tulips (white, pink, yellow);
orchids;
irises;
anthuriums.

9. Decide if your kiosk will sell any other goods besides flowers (postcards, special literature) and provide additional services (for example, decorating exhibitions, presentations and other festive events with fresh flowers, creating wedding bouquets).

10. Search for suppliers. It is safer to buy flowers from several suppliers: choose the three main ones. The market is widely represented by the supply of flowers from the Netherlands, Ecuador, Russia.

11. Search for sellers (if you do not plan to sell flowers yourself). When hiring staff to work in a flower pavilion, it is best to set a minimum salary, the rest of the money is a percentage of the proceeds, thereby making the income of sellers directly dependent on profit. Thus, the more the florist earns, the higher the profit of the store. This approach to remuneration will help motivate the seller for quality work, and you will avoid unnecessary expenses.

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Advantages and disadvantages of opening a flower pavilion

Let's highlight the positive aspects of opening a flower kiosk.

Stable demand for flowers. Flowers are an indispensable attribute of any holiday. Birthdays, weddings, March 8, Valentine's Day - the holidays for which rare person will come without a bouquet of flowers. Not without flowers and sad events.
Flowers can be highly priced. Experienced businessmen increase the price by 100 - 300% of the purchase price.
To open a flower stall, you do not need to create a legal entity, it will be enough to draw up documents as an individual entrepreneur.
Working in the flower business brings joy. This is especially important if you are a professional florist and cannot imagine your life without making bouquets and exclusive flower arrangements. Opening a flower stall will help you realize your creative ideas. The fact that it is pleasant to give people positive emotions by selling flowers for a celebration is undeniable. In addition, admiring the flowers and being all work time in an atmosphere of beauty and pleasant floral aromas, you find inner harmony, peace of mind and stay in good mood.

But with the obvious advantages of the flower business, opening a flower kiosk can face some difficulties.

High competition. Flower markets, kiosks, shops are now widespread in very large numbers in any city. Therefore, high competition in this type of business is inevitable. A large number of outlets are located in a small area, so which one will attract large quantity buyers, depends entirely on the entrepreneur.
It must be admitted that flowers are a perishable commodity, so there is no point in buying them in large quantities. The main thing is to know which are in high demand, which are less. In addition, it is important to provide flowers optimal conditions storage to keep them fresh for as long as possible. According to florists, under good storage conditions, flowers can stay fresh for up to 20 days.
There may be defective specimens in purchased batches of flowers. Do not forget that the flowers themselves are quite fragile, and you need to handle them very carefully.
flower business has a seasonality. Despite the fact that there is always a demand for flowers, in summer period and on holidays it is much higher than in winter.

How to open flower shop and earn income in the shortest possible time.

No holiday is complete without beautiful bouquets, which guests rush to hand over to the hero of the occasion.

But there are still weddings, anniversaries, corporate banquets, during which it is customary to decorate the hall with flower arrangements. Add to this the dates of lovers, because there are still ardent young men who want to give their lady of the heart fresh roses or daisies, and you will understand how profitable this type of business is.

If you are looking for a niche in entrepreneurial activity, then it will not be superfluous to find out how to open a flower shop what kind of start-up capital is needed in this business and how profitable this type of business is.

The answers to your questions can be found in this article.

Capital investments: 500,000 - 600,000 rubles.
Payback of business - from 1 year.

Benefits of opening a flower shop

Not in great demand among entrepreneurs ...

Many dealers are afraid to deal with such a delicate product. Yes, and this market is really filled to a sufficient extent, because, wherever you look, grandmothers are everywhere offering uncomplicated bouquets grown by their own hands, then flower stalls with a small and inexpensive assortment of goods, or pretentious markets where they sell bizarre compositions at exorbitant prices.

And yet, opening a flower shop can become a cost-effective and profitable business, because it has many undeniable advantages:

You do not need to have a lot of money in order to launch this startup.
You don't have to be a florist or have an agricultural background to own a flower shop.
Your business is business, and leave the rest to specialists.
In order to open your own flower shop, you do not need huge areas, which means that renting a room will not ruin you.
Flowers will always be a hot commodity while people celebrate birthdays, fall in love, get married, have children, that is, live a normal life.
This type of business in itself implies creativity, you can come up with more and more competitive advantages and increase your customer base.

Competitive advantages of your flower shop

A business started from scratch does not promise huge earnings at the startup stage. Until you have a wide customer base, you cannot dream of super profits.

To attract a lot of customers, you need to figure out how you can profitably differ from your competitors. Alas, the competition in this type of business is quite serious, so you have to try.

Fortunately, owning a flower shop allows you to create many competitive advantages.

For example:

Maintain a reasonable pricing policy.
It is unthinkable not to overprice the flowers, but to mark up enough to keep the business profitable.
Offer the customer a good range of products.
You should have flower arrangements for every taste and budget: small inexpensive bouquets for schoolchildren and students, luxurious roses or orchids for wealthy clients, intricate compositions for originals, etc.
Conduct promotions in holidays: March 8, Valentine's Day, September 1, etc.
For example, “Three bouquets for the price of two”, “Buy a bouquet and get a card as a gift”, etc.
Consider a loyalty program for regular customers.
Organize a delivery service for those who cannot deliver the bouquet in person.
Make sure that the sellers and florists working in your flower shop are as friendly, smiling and competent as possible.

Disadvantages of Opening a Flower Shop

This type of business, like any other, implies the presence of not only advantages, but also disadvantages.

Often, entrepreneurs do not want to open a flower shop for a number of reasons.

The most common are:

Perishable goods.
Even clothes have their expiration date, going out of fashion. But stale clothes can at least be sold at a discount.
It is rather difficult to carry out such an action with flowers: few people want to buy half-dead flowers, albeit at a low price.
The seasonality of this type of business.
For example, summer is considered the low season for sales, but on holidays, flower products fly away instantly. But after all, you should always pay taxes, pay salaries to employees, eat and dress, regardless of the season.
When ordering large quantities, you can get a defective product, hidden among quality flowers.

And yet, these disadvantages of opening a flower shop can be fully compensated by not ordering more goods than you can sell, not spending all the profits, but saving enough to survive the low sales seasons painlessly, working only with trusted suppliers.

Features of owning a flower shop

“If you want milk, don’t sit on a stool in the middle of the pasture, waiting for the cow to come to you and offer her udder.”
Richard Branson

A flower shop is also a business, so it operates according to the laws of entrepreneurial activity. The more clients, the more profit.

And yet, the flower business has its own nuances that must be considered before starting a business:

The most favorite flowers of Russians, however, like Ukrainians and Belarusians, are roses.
In pursuit of originality, consumer tastes cannot be ignored.
It is imperative, depending on the season, to have daisies, gerberas, freesias, lilies, chrysanthemums, sunflowers, dahlias, asters, alstroemerias, irises, carnations in the assortment.
The assortment of flower shops is similar.
You are unlikely to find any unusual flowers from a supplier that are not available from competitors, so focus on original colors, creating interesting compositions, a variety of types of flowers, the sale of not only ready-made compositions of cut flowers, but also plants in pots.
March 8, September 1, February 14 - the days of big earnings for flower sellers.
No one will judge if you raise prices substantially these days.
But in the summer, you will have to tighten the belt more tightly, since there are much fewer flowers at this time.
The sale of flowers cannot be called waste-free.
15–20% of discarded plants are considered normal. You shouldn't be upset about this.
In order to keep the freshness of your goods as long as possible, you should install special refrigeration equipment in the flower shop.
It is not cheap, but it will help to further reduce costs.

4 ways to make money selling flowers

Your own flower shop is a conventional name for a business. Most often, entrepreneurs who want to sell such a beautiful and delicate product open the following types of outlets:

Flower pavilion.

This is the most profitable option for those who do not have a large start-up capital, because, in fact, you only need to rent a retail outlet in a crowded place, for example, a large shopping center, underground passage, etc.
If you choose the wrong place to trade, where there will be few people, you risk burning out.

It is also important to take into account the low level of solvency of the future clientele, therefore, when purchasing goods, give preference to inexpensive flowers. Special equipment or decor in the flower pavilion is not required.

Actually a flower shop.

Here you have to invest where more money and rent a small retail space, decorating it to your liking.

Due to the fact that your sales area will increase, you will be able to sell not only cut flowers, but also ready-made compositions, plants in flowerpots, etc.

The clientele of flower shops is middle-class, so do not make huge fancy arrangements in advance. They can be made to order from scratch.

Flower boutique.

This is a slightly pretentious establishment for customers who appreciate not only the quality and assortment of goods, but also the interior, level of service, etc., so you will have to invest a lot of money in your flower boutique.

You can also experiment with the range of goods: buy from suppliers both classics and exotic plants.

You don’t have to pacify your imagination in composing flower arrangements either.
A flower boutique does not have to be opened right in the center. If you compare favorably with competitors, then your products will come to remote areas.

Online flower shop.

Here, in addition to renting a room and purchasing refrigeration equipment, you will have to spend money on creating a website.

Another disadvantage of this type of business is the inability to get a random customer, since purchases are made on a pre-order basis. To increase the profitability of an online flower store, it is recommended to combine it with a regular one.

Step-by-step instructions for opening a flower shop

The main components of the implementation of this type of business are the premises, its decor, the purchase of equipment, establishing relationships with suppliers and recruiting personnel.

In addition, you will need to officially register your flower shop and advertise it in order to get your first customers.

It will take no more than 4-5 months to launch a startup if you can agree with all government agencies.

Registration of a flower shop

Of course, you will have to register your enterprise, like an individual entrepreneur, and register with the tax service.

You do not need to obtain a special license not to open a flower shop from scratch, but you will have to get the approval of the fire service and the sanitary and epidemiological station that the room you have chosen meets all standards.

The cost of registering an enterprise ranges from 30,000 rubles and more.

All these procedures should not take you more than 2 months.

Flower shop premises

To start a business, it is not necessary to purchase or rent a huge area. You will be enough and 30 square meters. m.

Not only a trading floor, but also at least one household room where the staff will rest and change clothes, where you can store part of the products, etc., as well as a bathroom.

Rent one square meter even in small towns- an expensive pleasure.

In the regions, the cost of a monthly rental of premises will range from 25,000 rubles. In large cities, this amount can be two or even more times higher.

In addition, keep in mind that if you want to locate your flower shop directly in the center, and such a location will certainly have a beneficial effect on business, then renting a room will cost even more.

If the condition of the premises you found is not too good, then it will have to be renovated. If there is no need to repair the hall for a flower shop, then you will definitely have to decorate it in such a way as to attract the attention of customers.

Fortunately, the flowers themselves are a great decoration, so you don’t have to spend a lot of money on interior decoration.

Flower shop equipment

In addition to commercial furniture (counter, racks), you will have to equip a utility room with at least minimum set furniture: staff changing lockers, table, chairs, etc.

Remember that flowers are perishable goods, so they are much better preserved in the cold. You can purchase a special refrigerator for flowers to store goods, although ordinary industrial cold rooms fit too.

flower shop staff

People always need flowers, so it is desirable that your store works seven days a week, for example, from 10.00 to 22.00.

To do this, you will have to hire several sellers to work in shifts.
If you have registered a small flower shop (about 30 square meters), then you can get by with one seller per shift. If you aim for more large enterprise, then you should think about hiring two sellers to change.

You need to hire a professional florist to create original floral arrangements, but to keep the cost of a new venture down and allow it to get off the ground, you need to hire a salesperson who knows how to put together simple yet beautiful bouquets.

Therefore, to open a flower shop, you need the following staff:

Until your business begins to bring in a lot of profit, you should not hire a driver who will bring flower products from suppliers (you can arrange delivery directly to the office) or deliver them to customers at home.

This position should be considered later, when the business gets back on its feet.

Accounting and store management you can do on your own.

Flower suppliers to the store

If you are not planning to build a greenhouse and grow flowers for sale yourself, then you will need suppliers.

The most popular suppliers of flower products in Russia are the Mytishchi State Farm of Ornamental Horticulture, the Yuzhny State Farm and CJSC Kosino Agricultural Firm.

Perhaps you will open a new supplier that will suit you in all respects.

flower shop advertisement

Of course, the most popular way to attract customers is to serve them well and sell quality products.

If your business is just starting to function in the market, then use ads, commercials on local radio and the Internet to advertise it ( social media, urban forums). And you should also invest in a colorful sign that will immediately attract the attention of customers.

How much money do you need to open a flower shop

So, if you are wondering: “How much does it cost to open a flower shop?”, then for everything about everything you will need a starting capital of at least 500,000 - 600,000 rubles.

Item of expenses	Amount (rub.)
Total:	RUB 550,000
Company registration	30 000
Premises rent and repair	100 000
Purchase of furniture and cold. equipment	200 000
Purchase of the first batch of goods	50 000
Employee salary (per month)	60 000
Advertising	30 000
Additional expenses	50 000

We offer a selection useful tips from an expert:

when and how best to open a flower shop,

what should you pay attention to?

Profits from opening a flower shop

Get ready for the fact that the flower business, like any other type of business, will not initially bring fabulous profits, so include in the start-up capital the cost of renting the hall and staff salaries (at least for a period of up to 3 months).

As soon as your business gets on its feet, then revenues will automatically increase.

Download a ready-made business plan for a flower shop with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

Flower shop revenue calculation

As you can see, in a favorable scenario, a flower shop begins to pay off after 3-4 months of work. Expected profit: 20,000 - 50,000 rubles per month.

Of course, with such monthly income, you should not expect your business to pay off before a year of successful activity.

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The flower business seems attractive to many aspiring entrepreneurs. In order to start earning, you need quite a bit of starting capital. And income during the holidays can be impressive. However, everything just seems at first glance. Flower business requires a lot of time and effort. And in order for the business to really bring profit, it is also necessary to understand the proposed plants.

The basic principle

People most often go to a flower shop in a good mood. The task of the business owner is not only to maintain a positive mood of the client, but also to feed it. Flowers in the salon should always have an attractive aroma and appearance. The seller must be friendly with the client. The ability to attract a buyer is a good trait. You need to be able to guess consumer desires, recommend the buyer the most matching bouquet for a particular case.

The flower business is graceful and sophisticated. There is no place for bad mood and unfriendly treatment. If an entrepreneur behaves correctly, he can also make good money. The margin for flowers is usually 90-150%. And to open a small shop, you will need no more than 7000 USD. e. You can quickly promote a flower business. Where to begin? First of all, you need to decide on the format of your own business. There are several options for making money on flowers. It can be a small flower stall on the street, a shop, a real boutique or an online flower shop. All four business formats have their advantages and disadvantages. Let's try to figure them out.

Flower pavilion on the street

Small stalls or pavilions with flowers can be found near almost every metro station, in underpasses and on crowded streets. The disadvantage of this format of doing business is a huge competition. Two vendors can be just a meter apart. But there will always be plenty of customers. After all, you usually have to work in this format where there is always a huge flow of people. It is not always possible to get regular customers. Along with this, flowers are excellently sold not only on weekends and holidays, but also on working days. The main segment is young people who are in a hurry for a date. Based on this, you can put a flower pavilion near a small square or park. After all, this is where you can most often meet lovers.

It will take a little effort if you need to open a flower business from scratch. Feedback from entrepreneurs shows that everyone preparatory work take no more than a month. All you need to do is to arrange a rental site, find flower suppliers and purchase a tent or pavilion. Here it is necessary to take into account the choice of the place where the sale will be carried out. If you have to sell flowers on the street, you should give preference to a heated pavilion. Otherwise, the flower business will turn into a seasonal one. In harsh winter, plants require special care. And the seller will not be able to stay outside for a long time at temperatures below zero.

It is worth remembering that flowers are a commodity that loses its appeal very quickly. Therefore, the trade pavilion can stand for a long time if the entrepreneur ensures a good turnover. The more people pass by the outlet, the better. And it’s worth starting work on the eve of the holidays. At this time, sales will be the largest. Further, people will already know about the flower pavilion and will return to it again next time. To further increase the number of customers, you can run ads. During the first month of work, let the hired employee distribute leaflets with detailed information about the store to passers-by.

Complete flower shop

Such option is suitable those entrepreneurs who have a starting capital of at least 7000 USD. e. It is worth choosing a room with an area of at least 30 m 2. The more space there is on the trading floor, the better. This allows you to significantly expand the range of products. Additionally, you can offer customers flowers in pots, artificial decor, related materials for the care of garden plants. The larger the range of products, the more income the flower business will bring. Owner reviews show that buyers come for one plant, but carry away much more.

If one seller can work in the pavilion, then there should be several of them in the store. One specialist should be responsible for arranging the bouquets. It can be a trained employee who has an out-of-the-box thinking. Both ready-made bouquets for sale and under the order can be created. The most demanded segment is floral arrangements for weddings. This is not only a bridal bouquet, but also decorations for the banquet hall. Additionally, you can create a catalog with works made earlier. The client, having come to the store, will be able to choose the most suitable option.

Opening a flower business in the format of a store will require some effort and financial costs. As in the previous case, you will have to find a suitable place for trading. It is also necessary to pay attention to the activities of competitors. You should not open a store if there is already a similar one a hundred meters away. People will certainly turn to a flower shop that works longer.

Floral boutique

The most interesting flower business ideas are associated with the opening of a floristic boutique. Everything must be perfect here. This is not only the arrangement of flowers in the room, but also the design of the interior itself, appearance sales assistants, a catalog for product selection, etc. A ready-made flower business will bring huge income if the boutique is located in a big city. For provinces, this format is not quite suitable. The fact is that professional florists work in such places. They create their masterpieces from expensive varieties. It is clear that finished work will also cost a lot. Only a few are willing to give for perishable product an impressive amount of money. In a small town, it would be unprofitable to work on this principle.

In order to open a floristic boutique, it is worth having an amount of starting capital of at least 20,000 USD. e. For work, you will have to rent a large room. The trading floor must be at least 60 m2. For a business to be truly profitable, it is worth carefully selecting employees. To work in a boutique you will need: an administrator, an accountant, several florists, sales assistants and a cleaner. If everything is organized correctly, it will bring about 3000 USD per month. e. net income flower business. Feedback from the owners shows that this is enough to pay off the investment within a year of fruitful work.

Entrepreneurs who have a flower boutique can reach out to corporate clients. In this case, the income will be increased by an order of magnitude. The mere decoration of a banquet hall for a wedding can replace a week of work of a simple flower shop. All that is needed is to establish links with restaurants that regularly host events. In the future, the flower business can be expanded. A network of boutiques in a big city will bring really good profits.

Online flower shop

With the development of information technology, more and more businessmen are abandoning the traditional conduct of their own business. The field of floristry is no exception. Several flower shops are already successfully operating, offering their products in real time. Today, the delivery service of bouquets is very popular. This is due to the acute lack of time. People are always in a hurry somewhere. And some are just too lazy to once again go to the store. You can place an order in advance using your home or office computer.

The least expensive is a similar flower business. Where to begin? First of all, you need to choose a room in which flowers will be stored for future bouquets. It can be a room with an area of 10 m 2. An important point is the temperature in the room. In order for plants to live longer, the air temperature should be no more than 18 degrees Celsius.

Potential customers can place orders online. Without your own website, you cannot start a flower business from scratch. Feedback from entrepreneurs shows that the portal should be colorful. Only in this case it can attract a large number of visitors. It is worth entrusting the creation of an Internet resource to a true professional. You can find a lot of interesting offers to create any sites for the lowest price. They should not be trusted. It is better to contact a good web studio that has been operating on the market for more than a year. For a quality site you will have to pay about 1500 USD. e. This is the largest expense item. Further, the entrepreneur only has to buy flowers to create bouquets and start work.

Flower shop equipment

First of all, you will need high-quality furniture, on which there will be vases with flowers and ready-made bouquets. There are special companies that offer trade software for various kinds business. It is worth remembering that starting a flower business involves attracting a large number of visitors. And people can be interested only in the colorful interior and the professionalism of the sellers. The highlight of the retail space can be designer shelves with flowers. It is better to entrust the manufacture of furniture for the store creative person or a team of professionals.

It is worth remembering that cut flowers have a limited shelf life. To prolong their life, you will need to purchase special refrigerators and freezers. Can buy a budget option- industrial refrigerator. Such equipment is widely used in grocery supermarkets for storing meat, cheese, sausages and milk. The refrigerator in the flower shop must be in warehouse hidden from visitors. People like to think that the rose went on sale directly from Holland or Sweden. At the same time, few people realize that the plant requires special storage conditions.

flower shop specialists

The personnel issue in the flower industry is quite acute. The selection of personnel should be given special attention. It depends on the professionalism of the sellers how quickly the investment can pay off. Only people with unconventional thinking and developed imagination can work in a flower shop or boutique. In addition, employees must have certain skills and knowledge in the care of various plants. The seller not only creates designer bouquets to order, but also advises buyers. If the consultant is friendly, the client will definitely want to return to the store again.

You can get a special education in floristry courses. They are carried out in almost any major city. The necessary information can also be found in real time. But the crust, which tells that a person has completed the courses, does not yet guarantee professionalism. A specialist must love his job. Flowers require gentle and careful handling.

The ability to sell is another positive quality of a specialist working in a flower shop. The consultant must be able to attract the visitor. And to stimulate sales, an entrepreneur can use a special payment scheme. Not only the standard rate for a working day is set, but also a percentage of products sold. An employee will want to sell more to get more money for their work.

It is worth starting a flower business from scratch not only with the selection of qualified florists and sellers. You will also need an accountant and an administrator. If this is an online store, you can not do without a courier and a driver. The main qualities of any employee should be decency and honesty. In relation to the workers, the entrepreneur must also behave kindly. Mutual understanding between the worker and the employer is a guarantee successful business in any area.

Choose an assortment

Depending on what format of work was chosen by the entrepreneur, it is worth choosing an assortment. First of all, live cut plants will be presented in any store, pavilion or boutique. Without them, the flower business is impossible. Is it profitable to sell plants if there is no suitable place to store them? A good income will be only if a good turnover is ensured. Otherwise, it makes no sense to purchase expensive cut roses, asters and lilies.

How to open a flower business from scratch? Initially, it is worth negotiating with suppliers. It is much easier to work through intermediaries. These are special organizations that buy flowers in bulk abroad and arrange delivery to their own warehouse. The entrepreneur has the opportunity to come here and choose the most suitable plants for sale. This option of cooperation can be beneficial for owners of small pavilions and shops. But the owners of floristic boutiques who plan to sell a large number of products should make a deal with foreign partners directly.

In the assortment of a flower shop or boutique there may be not only cut flowers or ready-made bouquets. A lot of buyers are addicted to indoor plants. Such products should also be offered. The seller is obliged to know the full information about the flower in the pot, as well as how to properly care for it. After all, many plants have an impressive price. And a flower can die in just a few days, if it is placed in a appropriate place Or forget to water several times.

Additionally, in the flower shop you can sell postcards, Stuffed Toys, special chemicals for plant care, fertilizers, decor, artificial bouquets, etc.

Special means against wilting plants

Even in the presence of high-quality refrigerators and freezers, flowers can fade quickly enough. This is due to the rapid reproduction in a humid environment of pathogenic bacteria. You can’t do without special chemicals for caring for plants in a store. How to start a flower business without knowing about specialty probiotic powders? Initially, it is worth studying all the information about caring for plants, even if specially hired employees will be involved in the work. Probiotics are beneficial microorganisms that can be used to control pests. A special powder can be purchased at a price of about 600 rubles per 100 g. This amount is enough to care for flowers for a month.

In addition to probiotics, special mineral supplements, antibacterial agents, potassium permanganate, Aspirin, and citric acid can be used in the store. However, you can not overdo it in the matter of caring for plants. The problem is that all of the above funds can kill the flower's native immunity. After the buyer puts the plant in normal tap water, it fades quickly. Therefore, special chemistry can be offered to the client at the time of sale. Moreover, the cost of the powders are very low.

Summing up

So how do you start a flower business from scratch? The first thing to do is to draw up a plan of action. We must remember the advantages and disadvantages. The margin for flowers is more than 100%. This allows you to make good money in the first months. However, plants are a perishable commodity. In addition, experts note the seasonality of this type of business. Good flowers are sold before the holidays and in the summer months. In winter, it can be very difficult to earn even to rent a room.

The flower business can be called one of the most profitable in the middle segment, if it is properly organized and understood in its nuances. A small business will not bring large incomes, but will be a good launching pad for future expansion. On the other hand, it can bring losses. To start making good money and not lose your investment, let's figure out how to open a flower shop from scratch and successfully run a business. To begin with, let's define the scale of the future trading enterprise. It could be:

Salon or store with an average area of 60-80 sq. meters;

a small point on the street under a canopy or a kiosk 8-20 sq. m;

department in a trade or entertainment center 10-25 sq. m.

With freedom in funds, it is better to invest them immediately in the store, because with correct location it will bring more than 100,000 rubles a month, while a small trade point will give no more than 50,000 rubles. The point here is not the quantity of fragrant goods sold, but the status of the salon, assortment and prices.

A kiosk or street point focuses on cut flowers collected in bouquets. In addition to freshly cut flowers, a flower shop can provide the buyer with floristic compositions, picking bouquets to order, decorating rooms, holding master classes, exhibitions, competitions, offering designer decorations for interiors along the way, selling houseplants. In addition, rich customers who are interested in expensive products will never go to a kiosk or tent, but will go straight to the salon. Thus, the most profitable business will open a flower shop, not a kiosk.

Investment size

Step-by-step instruction

Having decided to open a flower shop, you need to look for a suitable place and carefully study the scope of your future activity: hot goods, suppliers, terms and conditions for the existence of a living product, the presence of competitors and their range. The close proximity of competitors will be unprofitable, but it’s worth learning from them. A new store with a salon in a similar direction must be separated from yours by at least 2 blocks. However, looking at them, you can see and determine not only the cost of goods, but also your future audience. If the pavilion is replete with expensive offers, and competitors are not sitting idle, then the demand in this area is for expensive, premium goods.

Repair and decoration of the premises

Having dealt with the place, suppliers, competition, you can start looking for suitable premises and designing your business. If there is a financial opportunity, it is better to purchase a store or a trading floor without fear that the tenant will change his mind and ask to vacate the premises. Renting is an option for a more budgetary promotion. In any case, the inside and sometimes outside of the store will need to be redecorated.

Note that the simplicity of the interior when focusing on the premium segment will spoil the first impression of wealthy customers who enter it. Even when trading medium-priced and cheap goods, it is necessary to maintain the spirit of beauty and artistry. Then, even if not the first freshness, a simple flower product will be perceived by the buyer as quite acceptable for the middle class. Do not disdain architectural decor, glass, mirrors, large chandeliers, lamps, lighting. Due to the need to maintain a certain temperature for the well-being of plants, it is worth considering a climate control system.

Flower shop equipment

Shelves, showcases.

Stands, shelves, racks.

Work tables, counters.

Buckets, containers, vases.

Light boxes, lighting.

Refrigeration equipment.

Tools for cutting stems.

Selection of assortment

At the beginning, it is not recommended to buy rare and unfamiliar flowers, it is better to do it later, when the flower business gets on its feet and develops a client base. Even if you are going to trade Blooming Palms, Cussonias and Oleanders later, it is better to start with the most popular ones, which include:

carnations,

chrysanthemums,
garden daisies,
hyacinths,

To decorate floral compositions and bouquets, it is desirable to have a supply of fern, Umbrella, Asparagus, Nephrolepis or other decorative additions to add to bouquets. In winter, paws will come to the place coniferous plants. They will create great New Year's combinations. Add to this foil, packaging film, ribbons, baskets, boxes, pots, planters, vases and other paraphernalia necessary for packaging, maintaining and displaying flowers. Domestic and foreign manufacturers are selected as suppliers. This will largely affect the cost and range.

Hiring

The boutique will require a minimum of 2 sellers working in shifts, a florist and an administrator. You will need to hire a cleaner. For the first time, an entrepreneur can act as an administrator himself. His duties will mainly be to accept applications in person, by phone or through the website, if there is one. Payment of sellers will be 15-20 thousand rubles per month. Experts recommend setting the minimum wage for employees and assigning a percentage of the proceeds. This will help to maximize the interest of staff in the sale of goods.

The cleaner is paid - 5-7 thousand a month, she can be coming. Many send staff to special courses in design and floristry, which will cost from 10 to 40 thousand rubles. You can not hire a florist in the first months of work, since his services are quite expensive. Later, you can either hire a separate specialist, or train your employees.

Choosing a building in which the store will be located is not easy. In addition to the lack of competition nearby, you need to take into account a lot of nuances. When choosing, the calculation must be done either for high traffic, or for the level of residents. If the area is prestigious, with elite buildings, you can count on a sufficient number of "expensive" clients.

It is necessary to take care of the availability of the future store. It is necessary to provide good access roads for cars, free parking. Probably, you will have to improve the nearby territory: lay paving slabs, to make comfortable stairs, a ramp, to break flower beds, perhaps to sow a small lawn. The vegetation in front of the flower boutique should be highest level, because it business card store, along with shop windows and a sign.

Documentation

Mine new business must be registered as an individual business or a limited liability company (IP or LLC). To begin with, it is quite appropriate to choose an individual entrepreneur and issue it according to the OKVED category 52.48.32. The taxation system can be chosen from the simplified tax system or UTII. You need to buy and register a cash register. In the case of opening an LLC, you will need a seal, which must be ordered and registered with the tax authority. To open a flower shop, you will need to collect the following documents:

Certificate of opening an individual entrepreneur or LLC with statutory documents.

Trade Permit.

The conclusion of the SES that the premises can be used as a store.

Permit from the fire department.

Packing list.

Book of complaints and suggestions.

Accounting and tax reporting can be outsourced by contacting a consulting company or a private accountant. Keeping a full-time accountant for accounting, compiling and sending reporting documents is unprofitable.

Opening checklist

Is it profitable to open

The flower industry is pretty profitable business, despite fierce competition and high financial and time initial costs. With a well-chosen assortment, location and organization of uninterrupted supplies of high-quality, fresh goods, this activity brings more than 6 million rubles a year to florist shops. The main profitable days are public holidays, on other days flowers are bought for personal or corporate purposes. Orders for registration of anniversaries, weddings and other celebrations will bring significant profit to the salon. The cost of maintaining it is quite loyal:

Room rental - 80,000 rubles.

Salary to employees - 75,000 rubles.

Utility payments - 8,000 rubles.

Purchase of flowers and other goods - 200,000 rubles.

Taxes - 5,000 rubles.

Accounting services - 5,000 rubles.

Additional expenses - 10,000 rubles.

Total: 383,000 rubles.

With an average markup of 70%, you can get 140,000 net profit per unit of goods. Let's add services of arrangement of bouquets, which increase the cost by 10%, arrangement of arrangements, bringing another 50%, and we will get quite a nice amount of average income per month. Holidays and weekends will increase daily revenue by 2 or 3 times.