Demanded goods. What sells well in a crisis? Rating of the most popular goods from China

In the conditions of an unstable economic situation, many had to suffer serious losses, because the crisis affected almost all segments of the population. But there are those who are sure that the crisis is an ideal time to open new companies. That is why they drop everything to start their own business and make a profit that other entrepreneurs have missed.

What to sell in a crisis?

The right direction allows you to minimize the risks that accompany any business, especially during a crisis. Perfect solution engage in the sale of goods, the demand for which is increasing in difficult times for the population.

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Food

Regardless of the season, weather, economic situation, any person has a natural need for food. For the sake of economy, you can exclude something from the diet, but you cannot completely abandon food. By the way, during the period of price fluctuations, one can observe a pattern: individual products, the cost of which is rapidly increasing, are in greatest demand.

People are sure that the cost of goods will continue to grow further, so they try to stock up on products at the offered, even if overpriced, price. This fact is actively used by many entrepreneurs, artificially creating a stir and increasing their own profits several times.

budget clothes

Few people are able to refuse to buy new things, so even in a crisis, people spend the lion's share of their income on them. But, if earlier many preferred to fill the wardrobe with expensive and luxury items, today there are changes in consumer interest.

People try to save on clothes, so they buy cheaper accessories and wardrobe items. Savvy entrepreneurs notice this trend and update the assortment, filling it with budget and fast-selling goods. Inexpensive, but high-quality brands, as well as stock and second-hand clothing stores are especially popular.

Hygiene products

Household chemicals and personal care products should also be included in the group of essential goods. True, as in the examples described above, the demand for inexpensive funds may increase. The buyer pays attention to products that allow savings, for example, 2 in 1 products (shampoo + balm, face and body cream). This must be taken into account when forming the assortment of the store.

Medicines

We can easily save on food or clothing, but no one will save on their own health. If a specialist prescribes one or another medicinal product, the patient will acquire it, even in the event of a sharp increase in prices. In addition, due to mass experiences, many diseases are exacerbated. of cardio-vascular system which increases the demand for cardiac drugs.

And the high cost of medical services makes our fellow citizens self-medicate, purchase various dietary supplements and vitamin complexes. All this makes pharmacy business especially beneficial.

Funeral paraphernalia

It is regrettable, but the ritual business in our country is flourishing. Regardless of well-being, people try to see off their loved ones on their last journey with all honors. The sale of grave goods in the economy segment is quite profitable. But expensive goods are more in demand as part of a comprehensive service, which can be quite costly for a novice entrepreneur.

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Stress Relief Products

In addition to basic food, the population buys all kinds of goods that help get rid of stress. It is important to foresee that different people stress relief methods can also vary. For some, alcohol is considered an ideal antidepressant, for others, sweets, and still others go to the pharmacy and buy sedatives. Similar products it is recommended to include in the assortment of the store, as the demand for it will only grow.

Benefits of a business in times of crisis

• During a crisis, it is possible to purchase products and rent premises much cheaper, and the choice of sites is much higher due to the huge number of vacant territories.
• Mass layoffs force qualified professionals to agree to wages, which is much lower than before the crisis.
• Every crisis comes with big amount bankruptcies, which significantly reduces the level of competition.

Many firms are on the verge of collapse, so they are ready to sell their services at minimum prices and cooperate on the terms of the customer. This is worth taking advantage of to minimize costs and increase profits.

All sorts of discounts, promotions, "anti-crisis" prices, sales - this will help convince the buyer that he is making a really profitable purchase. Techniques like these increase sales.

The best time to open a business is during a downturn in a crisis wave, when many companies are in a weakened state.

The prospect of an early end to the crisis makes it possible to risk capital for the sake of get it as soon as possible arrived. It is good if there are enough reserve funds available to stay afloat until completion economic problems. At this time, money is spent much faster, and banks are not as willing to help entrepreneurs as they used to be.

What to do with housing in a crisis

The crisis is a difficult time for the inhabitants of our planet. At such moments, do not despair and think that everything is over and the light at the end of the tunnel will no longer burn. In fact, in times of crisis, having certain resources, you can make great money. It sounds unreliable, but it is one hundred percent true.

This time is considered the best for working with real estate. There are several reasons for this phenomenon:

1. In such a difficult time, for most people, money is a priority, so housing becomes cheaper.
2. Rental housing prices are falling.

These two reasons are the main ones, although there are certainly many of them.

Buying a property

In a crisis, buying an apartment or a house is right decision. It is worth remembering that the crisis does not last forever, and, accordingly, having endured this period, it is possible to resell housing at a higher cost. There are many companies that do this sort of thing. This is a great business, it brings in huge profits. There are certain methods when a person waits for several years, when housing falls in price (as a rule, this trend is cyclical and repeats for several years), and then buys.

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A few rules for bargain purchase real estate:

1. Do not take housing, in areas where infrastructure is poorly developed, such a contribution does not bring any dividends.
2. Use services law firms, for the correct preparation of the contract of sale and other attributes of the correct purchase.
3. It is worth trying to reduce the price, as a rule, the one who sells is ready to deviate from the assigned amount of 10-20 percent without problems.
4. Even if real estate is purchased for further sale, a person does not want to live with unsociable neighbors.
5. Carefully inspect the home at the time of purchase. All the shortcomings that are found, this is an excellent reason to reduce the price.
6. Emergency housing, oddly enough, is not a bad way to influence money. Dilapidated and unsuitable housing is demolished, and people are relocated to good, new apartments. Thus, for a penny you can buy luxury housing.

Apartment for sale

Selling an apartment is a good way to earn money, but you need to constantly monitor the real estate market and sell at the moment when the price is highest.

Flat rent

Renting an apartment during a crisis is much cheaper. For people without their own housing, a good time to save money. For a small cost, you can rent quite tolerable housing and drop the price perfectly. It is better to rent a house, alone with the owner, than to use the services of third-party companies, this will allow you to save a lot.

How to profitably use summer cottages and agricultural land

In case a person has land plot, this is a great way to make money on it.

With the site, it is possible to do the following:

1. Engage in animal husbandry or create a farm. In a crisis, such a business will be relevant, in addition, the government supports farmers in such a difficult time.
2. Use space to create private parking. There are more and more cars in the country, and there are practically no places where they can stop. Garages are slowly becoming relics Soviet era. Therefore, this business is very relevant.
3. Growing vegetables.
4. Construction preschool institutions. If desired, a small private kindergarten can be erected on the site. With proper marketing, the payback of such a business is within a few years.

How to make money on investments in securities and the bank

A crisis situation is a great time to conduct financial transactions. However, such things need to be done with particular caution, the financial world is very unstable at this time. When investing in securities, you need to understand that the risk will be present.

The most reliable companies are able to lose everything in an instant. But, the risk is a noble cause and with the right approach, you can increase your income tenfold.

1. Purchase of securities and shares.
2. Contribution Money under interest.
3. Investment in foreign companies.

These are the three main ideas for making money in times of crisis.

OT Commerce found out the most popular categories of goods ordered from the Chinese marketplace Taobao in 2016. This study is being conducted by the company for the second year in a row. Product categories of online stores of Taobao intermediaries created on the basis of the OT Commerce platform were analyzed in terms of the following parameters: order frequency and sales volume. And based on this, a summary report on the number of orders and amounts of money is presented.

Currently, about 200 online stores operate on the basis of the OT Commerce platform, mainly in Russia and the CIS countries. Of these, only 20% - in the countries of Europe and Asia. At the end of 2016, the growth in the number of orders was small, only 5% compared to 2015. But it should be noted that in 2015 there was a big decline compared to the pre-crisis period. Therefore, even a slight increase is now an indicator of an improvement in the economic situation.

Moreover, according to the results of 2016, the sales volume of online stores on the OT platform in the aggregate increased by 52% compared to 2015. This is a very good indicator, which means that people began to spend more on purchases in online stores, ordering not only various cheap goods, but also more expensive ones. The situation on the market has stabilized, people have returned to their usual buying behavior, getting used to the new conditions that have arisen in connection with the global economic crisis.

The best-selling goods are clothing and footwear. They are bought in online stores in in large numbers. According to the statistics of the OT platform: 42% of total sales come from clothing and footwear.

According to the statistics of the service platform OT Commerce, the ranking of the most frequently ordered products from Taobao in 2016 was distributed as follows:

1. LED technology
2. Chips, integrated circuits
3. Jewelry, bijouterie
4. Cosmetic accessories
5. Cables and adapters
6. Dresses
7. Women's sweaters and jackets
8. Shoes, sandals
9. Women's bags
10. Socks, tights
11. Jeans
12. Boots
13. Pajamas, underwear
14. Instruments
15. Baby clothes
16. Wedding accessories
17. Computer accessories
18. T-shirts, T-shirts, turtlenecks
19. Jackets and down jackets

By the number of orders, small and cheap goods are in the lead. The first position is occupied by accessories for drip irrigation. These products belong to the category all for the garden.

A large number of electronic components are also sold. These include chips and integrated circuits, cables and adapters, as well as LED technology, components for computers.

The number of orders does not determine the profitability of a particular category of goods. Based on an analysis of the sales volume of goods ordered from Taobao in 2016, the ranking is as follows:

1. Dresses and sundresses
2. Boots and ankle boots
3. Jackets and down jackets
4. Shoes
5. Women's bags
6. Women's sweaters and jackets
7. Jeans
8. Baby clothes
9. Men's shoes
10. Coat
11. Pajamas, underwear
12. Men's shirts
13. Backpacks
14. Computer accessories
15. Hoodies
16. Jewelry, bijouterie
17. Instruments
18. Goods for expectant mothers
19. Mobile phones
20. Wedding Dresses

The leading positions are occupied by clothing and footwear, and bags appear only in fifth place. I must say, they are also bought in large quantities on Taobao. In 2015 handbags are the most popular product category.

Comparing the previous two lists, OT Commerce has presented a summary ranking of the most popular and profitable Chinese products:

1. Dresses
2. Boots / ankle boots
3. Jackets and down jackets
4. Shoes/sandals
5. Women's bags
6. Sweaters and sweaters
7. Jeans
8. Baby clothes
9. Men's shoes
10. Coat
11. Pajamas and underwear
12. Men's shirts
13. Backpacks
14. Computer accessories
15. Hoodies
16. Jewelry, bijouterie
17. Instruments
18. Mobile phones
19. Wedding Dresses
20. Mobile phone spare parts
21. Phone accessories
22. Wristwatch
23. Goods for expectant mothers
24. LED technology
25. Socks, tights
26. Chips, integrated circuits
27. Cosmetic accessories
28. Accessories and components for drip irrigation
29. Cables and adapters
30. Wedding accessories

This year, dresses are the absolute leader. They were sold 48228 pieces in the amount of 350296 USD. In general, most of the profits of online stores fall on women's clothing and footwear categories. Which confirms the popularity of women's shopping, compared to men's. Although men's shoes and clothing (in the ranking are men's shirts) make up profitable product categories.

Also in demand are children's things and goods for expectant mothers.

Products such as mobile phones, Wedding Dresses, Wrist Watch with a low frequency of orders, they make up a good share in sales.

Moreover, wedding dresses remain relevant for the second year in a row. But in 2016, wedding accessories also entered our rating. Their popularity has grown over the previous year.

Many aspiring entrepreneurs make the unforgivable mistake of forgetting to evaluate what kind of business is currently relevant. But it is on this indicator that the income of a businessman, the popularity of the company and the demand for the services and goods that it offers will depend.

How to understand that the business is relevant?

To understand what kind of business is relevant, it is not always necessary to conduct the most complex research. It is enough to look at the street and see which enterprises are successfully operating and in demand.. It is easy to see that the level of demand for a particular area may change from time to time. A number of factors influence this.

• The economic situation in the country and the standard of living of the population for a given period of time.
• The number of such enterprises in a particular region and the demand for their services.
• Size locality, the number of inhabitants, their average age and mentality. This point is especially important. After all, what is in demand in Moscow may be completely unnecessary in a small village.
• Possible flow of potential customers. It is impossible to accurately calculate this indicator in advance. Therefore, you will have to rely on approximate data, as well as entrepreneurial instinct.
• The level of development of a particular area.

Some businessmen draw ideas from the West, and they have every chance to grow into successful business projects. If you follow the history of business development in Russia, you will notice that many ideas just “migrated” to us from Europe and the USA.

Actual business today

Some areas are relevant for many years, regardless of changing conditions. Other types of business are relevant at a particular point in time, and may disappear or be transformed in the process of changing one or more of the factors listed above. These are quite normal and natural processes.. Technologies are developing, people are changing, along with this, the business is undergoing changes. Therefore, it is worth considering only relevant modern world ideas.

• Sphere of advertising. Business owners are ready to spend a lot of money for competent and creative advertising. This is exactly what is relevant in business today. What it will be, advertising in elevators, on tickets, printing flyers and business cards, or all together, depends on the financial capabilities of the founder.
• Sale of healthy and environmentally friendly products. Today, when most of the products in supermarkets are not only not useful, but can also pose a health risk, many urban residents are trying to minimize this. harmful effect. That is why every year more and more stores of natural products open.
• Sale of goods and services of daily demand. People will always eat, wash and dress, which means that such a sphere is always relevant. But the more popular the business, the higher the level of competition. Therefore, in order to "survive" in the market, it is necessary to choose the right development concept.
• Pawnshops. Every day, the popularity of organizations where you can quickly get financial assistance in the shortest possible time without collecting a whole package of documents is growing. There are pawnshops specializing in precious metals, small and large household appliances, fur coats and even cars.
• Educational services. People are ready to study not only as students, but also in more adulthood. Conferences, training programs, advanced training courses, tutoring services - all this is in great demand. Moreover, such a project can be organized in such a way that it practically does not require initial investments.
• Children's institutions. Due to the shortage of places in many public kindergartens, institutions that can provide the child with communication with peers and save time for parents are so in demand. These are private kindergartens, early development groups, game clubs and circles.

Runet marketers claim that the volume of goods purchased via the Internet is increasing significantly every year. The work of existing online stores and other trading platforms has intensified. More and more users are joining the opportunity to earn money by organization of new stores.

• Where did you buy the best-selling products online in 2019?
• How to find out which products sell best online
• conclusions

And this is quite natural, because over the past decade, Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there. Many are too busy to go shopping - it is easier for them to buy something on the Internet, especially since it can often be done in a couple of clicks, without getting up and without letting go of a cup of coffee. In addition, an online purchase will be delivered to any convenient place - often for free. So is it worth wasting time on tedious shopping if you can buy everything you need on the Internet? For sellers, online trading of goods is also beneficial, because in this way they significantly save on rent. That is why the number of online stores is constantly increasing.

Where did you buy the best-selling products online in 2019?

Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as smaller and medium-sized online stores with a narrower focus.

Significantly less often online purchases are made by:

• on the online auctions;
• through various web bulletin boards (for example - Avito);
• on other resources, the specialization of which is the sale of products or the provision of various services.

How to find out which products sell best online

In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of e-commerce are growing faster than others.

If you want to know how much a particular group of goods is in demand, you can check this using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the network.

For example, for the query “Clothes Online”, the service shows that more than 20 million people a month search for online stores, of which more than 1.3 million search specifically for online clothing stores.

But 25 thousand people are looking for air tickets online every month, and another 12 thousand want to buy cheap air tickets.

Only 11 thousand people are looking for laptops on the Internet, but given the fact that Yandex Wordstat issues more than 400 thousand user requests for the request “buy a laptop”, many of them will probably use the services of online stores

Another service that helps determine the demand for a product or category of products is called Google Trends. If you enter a position of interest in the search bar, it will show graphs of the popularity of this query through Google searches, as well as other statistics.

True, this service does not show the exact number of search queries on the topic, but only determines the popularity of the query on a scale from 0 to 100

You can specify the request for your country and select the time period for analysis

You can also check popularity by region or city here.

Google Trends also allows you to compare the popularity of two different queries.

With the help of Yandex Wordstat and Google Trends, you can determine which e-commerce niche is the most popular in your area and, possibly, open your own profitable online business. Remember that the volume of online shopping is constantly growing, so even small shop may well bring its owner a decent profit.

10th place - large household appliances

Large household appliances were purchased online in 2019 not so actively, despite the more low prices. As before, major purchases people are accustomed to making in ordinary specialized markets. main reason- high purchase price and its size. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the goods before buying for the absence of defects and the completeness of the product. In addition, in the supermarket you can consult with competent staff, ask questions about the operation of the goods.

9th place - tickets

Slightly more often than large household appliances, Internet users in 2019 bought tickets for various events and trips:

• concerts and shows;
• sports events;
• cinema and theater;
• railway, auto and air tickets.

Such ways of buying have helped many save time on travel and queuing. This method is quite convenient and practical.

On the 8th place - cards for payment for services

Top selling cards:

• replenishment of accounts for mobile communications, cable and satellite TV, Internet providers;
• payment for software;
• to pay for entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services lies in the ability to make payments from home, sometimes without paying a commission.

7th place - clothes

The demand for buying clothes has grown, you can find any samples, types, sizes of a wide variety of models on the net. But still, for many it is still difficult to buy a thing over the Internet exactly in size and without trying it on. Many do not dare to buy, because they doubt that it will fit.

However, this problem is solvable. Most online stores do not require prepayment - if you do not like the item, you can not take it and not pay. In addition, the buyer has the opportunity to see product reviews left by other customers.

6th place - PO

Software is easier to buy than clothes, it does not need to be measured, it fits everyone. Typically, the purchase of licensed software is made by commercial organizations, government agencies, users who are worried about the safety of their information.

The most popular were:

• Windows operating system;
• license for anti-virus software;
• application packages for Microsoft Office, etc.

5th place - product group for children

This product is more versatile, so buying it online is much easier. The choice of such goods is huge, the prices are reasonable. Children's products are structured, which greatly facilitates their purchase.

4th place - cosmetics and perfumes

The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail and the choice is wider. Facilitates online shopping by reading product reviews and professional reviews.

Perfumes are bought less often and mostly from trusted brands, as it is difficult to buy a new fragrance without using your sense of smell.

Download the free checklist 18 Ideas to Sell on Bulletin Boards Right Now

Top three sales

Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, most importantly, warranty obligations.

Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, if some models or components for them may be missing in real electronics supermarkets, then everything is always available on the Internet and delivery is fast.

Top seller and the owner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

• drones and quadrocopters;
• LED lightening;
• goods for hobbies;
• spare parts and accessories for cars;
• green tea.

Although they are not included in the TOP, practice shows that you can make good money selling such goods online.

conclusions

What makes a product the most bought online?

1. Price - most often they buy products whose cost does not exceed $600.
2. Universal qualities of the product - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).

Home appliances will be better bought, as they are suitable for both men and women. Basically, this product does not depend on the age of buyers, their build and other characteristics that make a person interested in buying any product.

What makes a product the most bought online?

First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize business with China?».

In addition, the universal qualities of the product matter, when everyone can buy the same product, regardless of gender, age and place of residence. This category of products includes laptops, mobile devices, TVs, etc.

Often, various fashion trends make their own adjustments to the statistics of online sales. For example, spinners and gyroscooters are now in fashion among the younger generation; sometimes certain types of toys or other goods for children come into fashion. If you “catch the trend” in time, you can also earn money on this. But do not forget that fashion is changeable, so the assortment of your online store should include not only fashionable novelties, but also goods that are in stable demand among the population.

According to marketing research, women buy online more than men, but this ratio can be different in different categories of goods. For example, electronics are more often purchased by men, while clothes and cosmetics are more often purchased by women. In addition, the beautiful half of humanity is more prone to impulsive purchases and reacts more strongly to attractive packaging and enticing slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.

As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online stores, as well as other ways to make money on the Internet, you are here: 50 ways to make money online

The Russian Federation is one of the most favorable markets for the sale of a wide variety of products. Many novice businessmen who are just deciding on the choice of direction are interested in the best-selling goods in Russia. After all, not always only popularity plays a role. The success and profitability of the project is affected by competition and other factors. In the age of high technology, you can buy anything without leaving your computer screen. The following describes the top best-selling goods in Russia, which are not only popular with consumers, but are also an excellent object for making good profits.

Responsible Choice

Thanks to the demand and fashion trends appeared the best-selling goods in Russia (2016). Statistics show that, as a rule, novice entrepreneurs prefer to work only with a certain category of products, most often it is no more than a couple of categories. On the one hand, this is correct, since the sphere of influence and necessary knowledge should touch a small sphere. With a huge assortment, it is quite difficult to track the popularity of a particular product. Each organization should have a top best-selling product, and the rest should only give a person a choice and show diversity. That is, if one direction was initially chosen, then gradually the business can be supplemented with related elements.

In the event that electronic space is chosen as the field for implementation, you can experiment. On the Internet, you can implement almost anything at the moment. However, no matter what method for doing business and distribution channel is chosen, it is still necessary not to miscalculate with the object. Properly chosen direction and scope will reduce risks and ensure fifty percent success. The top 10 best-selling goods in Russia in this case will certainly come in handy.

It is also important to understand how this or that will be bought in a period of economic instability. After all, during the crisis, the rating of the best-selling goods in Russia has changed somewhat. For example, it has become more elite products. This is due to the fact that the wealthy segments of the population, worrying about their condition and managing their money wisely, chose to save or invest their finances in things. These include precious metal items, antiques and art. In this way, the rich protect their wealth from inflationary processes.

The top best-selling goods in Russia left the objects designed for the middle price segment. The people who prefer them have found themselves in a rather distressed situation and therefore began to switch to something that is of lower quality. These products also come at a reduced cost. For this reason, you need to be careful enough about the goods in this category, because in the event of a crisis, they will immediately lose their demand.

It can be concluded that, since social inequality in our country excludes the middle class, and the bulk of the population either skims the cream or is below the poverty line, then you need to focus on such a market. Each direction has its own advantages and disadvantages. For example, elite goods can simply not be financially overpowered, and entry into this market is quite difficult. The sale of cheap products, of course, will quickly capture its audience and gain popularity. But at the same time, the minus of doing such a business is high and fierce competition. In this case, more well-known organizations and Chinese Internet sites will pull the blanket over themselves. And although the best-selling product in Russia (2016) is any gadget, it is almost impossible to snatch your market share in this area.

Clothes, shoes and accessories

The top of the best-selling goods in Russia in 2016 is headed by this group. This is not surprising, since protection skin and the desire to express oneself are on the list human needs almost first place. It doesn’t matter how clothes are sold, in a store or via the Internet, there will always be a buyer for them. You can create an assortment of different price category. Thanks to this maneuvering, you can always adapt to the circumstances and find your target audience.

Selling goods in this category via the Internet, you may encounter a number of difficulties, but they are overlapped by a number of advantages. Buyers of clothes, shoes and accessories through the world wide web becomes twelve percent of customers. This business is a very good idea for women. The main thing when selling through an electronic resource is a decent design and content of the site. The photos should represent the item as accurately as possible. This will help prevent unsatisfied reviews and return problems. For a client, buying things on the Internet is always a pig in a poke. It is never possible to predict which product real life. For consumers, the Internet is a very convenient platform in terms of search. For example, in order to purchase your favorite thing, it is not necessary to go around a bunch of stores. All you need to do is type in a search engine. required phrase. But this works mostly only for well-known brands.

In any case, clothes and shoes are the best-selling goods in Russia. Statistics show that twelve percent of customers are buyers of these products on the Internet. Other sources say that the most popular purchase among the fair sex is a dress. All this confirms the success of the business in this industry.

Event Tickets

The 10 best-selling goods in Russia continue tickets. After all, if earlier resellers were engaged in such a business, now it is more and more legal and simple. A person, as in the previous case, does not need to go anywhere in order to purchase the coveted ticket. It only takes a couple of clicks computer mouse. In times of the development of Internet technologies, even such a service as selling tickets is not a problem.

Entering this market is very difficult. The reason for this is the high degree of competition. The problem also lies in finding potential partners. They must be directly the organizers of the events. But a serious attitude and determination will help overcome difficulties, because efforts will pay off over time. Not without reason, the best-selling goods in Russia include Internet tickets.

Cosmetics and perfumery

Continuing the topic of sales in the Internet space, we can say about the popularity cosmetics and perfumery. The boom on them especially grows on the eve of the holidays. Many prefer to purchase this product, thus, only because of its cheapness. This is basically a conservative psychotype of buyers who, having chosen one brand, remain true to it. long years. And of course, do not forget about the huge savings in time and effort. The success of a business in this area depends very much on the quality of products and the way they are promoted. In this market, companies of well-known and trusted brands mainly have their stable target audience. Cosmetics and perfumery is what immediately comes to mind when choosing a gift. In the electronic space, about ten percent of users order these products.

Medications

People will always get sick, so the best-selling non-food items in Russia are medicines. This is evidenced only by a huge number of pharmacies, which are located literally at every step. When purchasing this product of the pharmaceutical industry, a person relies on trust. And even despite all the harm that pills, herbs and dietary supplements can cause to the health and vital functions of the body, they are in demand and occupy their niche.

If a person is engaged in a business related to pharmaceuticals, then he must be confident in the reliability of suppliers, as well as the quality of the drugs sold.

LEDs

The best selling product in Russia (2017) is lighting powered by diodes. This year, it was this product that became a breakthrough. This is largely due to the fact that it is more economical. Such devices consume many times less electricity, while its consumption is such that the service life is much longer than that of conventional lamps. And again, the unstable economic situation played its role, as people are trying to save their money, trying to save even on small things. The LED business is very lucrative. However, the attractiveness of this area is also its disadvantage, because competition grows instantly.

Printed publications

Although now electronic technologies are being introduced into all spheres of human activity, but to replace printed publications eBooks failed. A person's desire for knowledge and self-education is an integral part of his life. This business is very successful due to its payback. After all, cheating on books can be almost fifty percent. Even under this condition, people will buy printed publications. They are one of the best-selling products in the electronic space. The popularity of books is confirmed by the fact that people read everywhere, even in public transport. But the search for the necessary literature is a very laborious task, so the Internet is very useful in this sense.

Appliances

The rating of the best-selling goods in Russia could not do without this category. She takes her leadership positions quite justifiably. Indeed, without many goods, a person cannot imagine his modern life. Some prefer simplicity and cheapness and choose online stores. But most often people are afraid to miscalculate and choose well-known resources, so it is quite difficult to break into this market in the electronic space.

Most Russian residents still prefer to purchase equipment personally. Indeed, at the same time, a person can evaluate the quality of the purchased goods at least visually, that is, determine the model and make sure that there are no defects. But from this, the attractiveness of products in this area does not become lower. The most popular are small household appliances, such as irons, blenders, juicers, meat grinders. Beauty products occupy their niche in this sector. These include razors, hair dryers, epilators, electric shavers. Equipment for cars has its own segment - radios and navigators. Competition in this business very large, so get through with your project household appliances difficult.

Furniture

The best-selling products in Russia are largely related to home improvement and human environment environment. Therefore, furniture is popular among the population. If people do not buy it during the repair process, then they periodically update their homes with such elements. If we talk about the Internet space, then the popularity of this product is somewhat lower. Few people have the imagination developed enough to imagine and visualize objects in their head. Sometimes it is quite difficult to estimate the dimensions of various objects, especially in order for them to fit perfectly into the room space. Moreover, a person often relies on his tactile sensations, and since in the course of his life he will constantly have to collide and touch pieces of furniture, touches should evoke pleasant feelings.

A different situation is when people choose a model personally, but order it via the Internet. But the success of such a project depends on the promotion of an online store. After all, sometimes analogues of models of well-known companies are made by underground organizations. In this case, a fake may not be of very high quality. In any case, both those who want to save money and those who prefer proven brands make up a huge segment of the furniture market.

Toys

This product is distinguished by the fact that it is popular with people on different stages life cycle. They are relevant for both children and older people (although their acquisition is declining during this period). In the Internet space, only five percent of Internet users prefer to buy these products. This segment is due to only one reason - it is a wide assortment choice. The Internet is the place to buy something out of the ordinary.

Toys occupy a separate niche handmade, which most often become not child's play, but the subject of expensive collections. The advantage of this sector is that these products can be designed for different segments of society and social groups. Therefore, the business associated with toys will pay for itself. After all, it may involve the sale of goods, both cheap and more rare and elite.

power tools

This list, which characterizes the best-selling goods in Russia, is completed by power tools. They again continue the line of goods for the home. The range of consumers for these products is somewhat narrowed, because the main segment of consumers is the male part of the population. However, among it there are those who prefer to save money, and those who want to have in their arsenal quality tool. But since it is not possible for everyone to purchase original equipment of well-known brands, many online stores successfully use this by selling goods of a low price category. This does not mean that they are of poor quality. Even a Chinese fake can last a long time. Among the Russian audience, the popularity of this product is due to the mentality and craving of men for the work process. This explains the popularity of power tools in the country.

Chinese fakes

Although the top of the most purchased goods in Russia has been completed, I would like to tell you about another group. But these are not products made according to high technology Chinese brands, but fakes produced by underground firms. Their popularity is due to the ridiculous price. An equally important point is that the Chinese have successfully noticed the psychotype of their client. They successfully manipulate the essence of people through the replica of famous brands. A person, seeing a familiar name, immediately draws attention to it.

But although everyone knows the low quality of these products, this is not always the case. There are things that are done very well. This is due to the fact that some organizations locate their enterprises in China because of cheap labor. Local craftsmen adopt the technology and distribute it to others. Of course they the target audience very wide, since only a small percentage of Russian residents live luxuriously. Most of the population wants to buy more profitable, while adhering to a harmonious ratio of "price - quality".