How to open your sweet business. Opening a candy store: a detailed review of a business idea

In almost every grocery list there is a mysterious item "... and something for tea." Thanks to this, the shelves of sweets in stores continue to please the eye with an abundance of goods. But still, we visit some outlets more often, and some - only as a last resort. How to prevent your project from looking like the last option? How to make the candy business prosperous? Let's try to figure it out.

How to open a candy store from scratch?

You have decided to become a food entrepreneur. Open a candy store a good idea, which will quickly pay off, since everyone loves sweets. Do not worry about the lack of new products, because the range of delicacies is huge.

First you need to draw up a business plan, carefully paint the costs, estimate the level of revenue, taking into account competition and the number of potential customers, and decide whether it is profitable to start a business. This will help determine how much start-up capital is required. If you are planning a store with further expansion, it makes sense to increase the business plan by adding more calculations.

Think carefully before borrowing money to start the process. If the business does not go, it will be difficult to repay debts. Have you decided to still use the services of creditors? Then you need to calculate the interest rate on the loan. Using a special formula for this, you will see the full cost of the loan, including various commissions, penalties and additional costs.

Advice: be sure to keep an accounting report at each stage of promoting the store. So you can really see the economic situation and control it.

Do not forget that selling sweets as a business can be a profitable income for the whole family. So what are the milestones ahead of you?

Business registration

Beginners in this area need to register as an individual entrepreneur or LLC (a company with limited liability). The next step is to obtain a taxpayer certificate. There are different categories of taxes, but it is more convenient to use the general taxation system.

Important: The advantage of the OSNO (general taxation system) is the absence of restrictions on income, the number of people working for you, and the size of retail space. From time to time it is worth checking if you have accumulated debts. For this there is affordable way- Find out the debt by last name.

It is necessary to comply with the established standards of the Fire Service, Rospotrebnadzor, Sanitary Service and other organizations. All requirements must be met in accordance with the law. When everything is done, you can invite employees of these structures for a consultation to make sure that everything is done correctly, otherwise, correct mistakes.

Do not forget about regular procedures - disinfection, disinfestation, garbage disposal, etc. In order to produce these works with high quality, conclude contracts with the relevant services. For safety, a fire alarm is also required. Over time, when you start hiring sellers, be sure to get health books for each of them.

Room selection

Before you start looking for a room, decide on the format of the future project. Beginners in this business usually start with small pastry shops. Factors to pay attention to:

• Location. The best option is to place a shop in a residential area, for example, on the first floors of new buildings. Their owners are happy to rent out rooms. Be mindful of malls and grocery stores as well. To open a point, you no longer need a lot of documents and special permissions. You will also be provided with a flow of customers who, when visiting the store, will pass by your department.
• Competition. When choosing a room, find out who your neighbors will be. If there are large supermarkets nearby, this may adversely affect your income. Of course, placement with another candy store will not bring anything good: buyers trust trusted places. It is best to have various institutions nearby: office buildings, schools, kindergartens. A great combination: sweets and a tea shop nearby. These products complement each other, because often after purchasing tea, a person goes to buy confectionery.

If you are planning to open an expensive chocolate shop, then the selection of premises should be approached more carefully. It is more profitable to place it as close as possible to the city center, where reputable firms and companies are located. By fulfilling this condition, you will win the attention of wealthy customers, for whom the key issue is not the cheapness of products, but its quality.

Advice: if you plan to expand the assortment in the future or attach something to the store, for example, open a children's cafe, take care of the availability of suitable territory.

Purchase of equipment

The lion's share of investments is usually spent on the arrangement of a confectionery. In addition, it is good to have experience in order to purchase high-quality equipment. To reduce costs, you can use the rental service. Some companies provide a similar service. Another way to save money is to buy used equipment, its price is several times lower. There are many similar offers on the Web, for example, someone bought equipment for a burger joint, started working, but due to low demand, the business had to be closed. If the equipment remains, certain universal elements of it (for example, a counter) will come in handy for you.

The main components of commercial equipment:

• refrigerators;
• air conditioners;
• racks for placing chocolate products, cookies, cakes, pastries;
• counters with a showcase;
• cash register;
• trading scales;
• lighting.

Additional:

• a special refrigerator for storing sugary drinks or ice cream;
• coffee machine;
• furniture for holding a tasting in the hall or for organizing a mini-cafe: tables, chairs, hangers, dishes, etc.;
• goods for the sale of sweets: bags, napkins, spoons, gift wrappings.

Advice: in the hot season, cold drinks, cocktails, ice cream will bring good profits. To protect visitors from the heat, it is worth purchasing large umbrellas from the sun, as well as special tables and chairs for use under open sky. The opportunity to relax and drink something cooling on fresh air will attract visitors.

Supplier search

There are 3 criteria that will help you find the right suppliers and attract buyers:

1. Brand. When choosing a partner, you decide between large and small companies. With whom to work? It is desirable to cooperate with large regional wholesalers, as this opens up the opportunity to deal with well-known brands. It's no secret that people choose what is recognizable, so candies that are heavily advertised on television and in the press always sell better. However, by purchasing products from small suppliers, you can not only save money, but also purchase interesting and original goods. So stick to the middle ground as there are pros and cons to everything.
2. Price. There are several factors that affect pricing. It is necessary to calculate how close the supplier is and whether the delivery is free. And if not, how much does it cost. Sometimes suppliers cheat by claiming the lowest price but adding hidden fees.
3. Range. Perhaps this key moment in business. The wider the choice of products, the more chances to sell something. Your starter kit for a beginner confectionery salesman will consist of 30-40 items. It is very important to maintain a stable assortment. Since some regular customers will come to you for specific items, you need to always have them on the shelf, because without seeing them, the client may no longer come. Conduct constant monitoring, assess the situation in your stocks. That is, the supplier must be reliable in terms of the ability to provide the desired range.

Try to exclude unpopular products and often replenish the shelves with new, high-quality sweets. Focus on a different contingent of buyers, get both cheap and high-end products. In addition, take into account not only your own tastes, but the preferences of different categories of people in your area. This, of course, will affect the number of regular customers.

To stay competitive in the market, you need to constantly come up with fresh ideas for your store. For example, purchased chocolate and sweets can be supplemented with the sale of fresh desserts. own production. Exclusive cooking is the key to success. Customers will be delighted with both the quality and your creativity.

Advice: along with sweets, sell cookies, cakes and chocolate drinks. This will improve the sales and image of your store.

Recruitment

At first, you should work on your own. This is the only way to understand all the main processes and control your business at the initial stages. Over time, you will need helpers. If the store is small, then 2-3 employees will be enough. The work schedule must be flexible. Best Option- if the sellers are responsible, permanent and understand the product. It is also important that the staff possess the following qualities:

• politeness;
• attentiveness;
• honesty;
• sociability;
• pliability and softness.

Advice: since middle-aged and older women most often possess the above qualities, try to hire them.

When you move to a completely new professional level and it will be difficult to cope alone, you will need the whole arsenal of workers:

• sellers (4-5);
• an accountant (probably working remotely);
• movers.

Idea: to check the quality of service in your store, use the "mystery shopper" service. Under the guise of a client, a hired person tries to pay attention to the most important points for the business. As a result, you will receive a report that will indicate your employee's score for each parameter being checked.

Conducting an advertising campaign

Don't spend a lot of money on expensive advertising. For starters, a simple street sign will suffice. Also take care of the plate "mode of operation". A proven scheme that attracts many people remains tasting. It does not hurt to arrange a seasonal, holiday sale or create gift sets. It is important to accustom customers to the fact that you can always find interesting and profitable offers. This will expand your audience.

• The website of the company with which to work. Be sure to pay attention to the functionality of the Internet resource, since it is by its content that one can judge the skill of the workers. If you couldn’t make a good website for yourself, they won’t make it for you either.
• Collaborate with those who have experience. When demonstrating their work, the advertising company will provide a portfolio. Perhaps there will be only one project, but it must be done with high quality.
• It is important to remember about versatility advertising agency. It is easier to cooperate with people who can do everything and provide a variety of services. This will save you a lot of time and effort. It is worth ordering separately only printed products. This is better than printing flyers and business cards on a printer, just keep in mind that printing houses have a minimum circulation. You can compare prices in several of them, and then place an order. It is likely that those who make cheaper, the quality will not be worse.
• Clearly defined deadlines. It is best to specify them in writing. It is difficult to make a complaint about the failure of an oral agreement.

Many go out high level sales by making business cards and leaving them in places popular with the public

If these conditions are met, soon marketing and expenses for it will no longer be your headache. The products that you will sell will no longer need additional advertising, queues will line up for it. But still, at first, the price can be the best way to attract people. It should be slightly lower than competitors. Then she will draw attention to herself.

An interesting advertising idea is the compilation of unusual "edible bouquets". Recently, they have become fashionable as a kind of confectionery art and generally arouse curiosity. The bouquet consists of chocolate or other products wrapped in bright, beautiful candy wrappers. You can make a gift to relatives and friends. Especially the demand for goods will increase during the holidays. Understanding the needs of customers allows you to become a popular and sought-after seller.

What candies and sweets are more profitable to sell?

When attracting customers, it is very important to form the right assortment. Two extremes must be avoided:

1. Too many. The merchandise will go bad as the business just picks up and people don't know you yet.
2. Poor selection of sweets. Your task is to attract as many buyers as possible, but a boring, small assortment is not able to do this.

At first, the optimal amount is 30-40 types of loose chocolates and approximately 5-8 varieties of caramel. Focus on the tastes of customers to know which sweets are the most in demand. Analyze the choice of customers in neighboring stores and take note of it, buy just such sweets. But still, the following delicacies have always been in the greatest demand:

• truffles;
• chocolates with pralines;
• chocolate with waffle layer;
• products with caramel, fruit fudge;
• high-quality jelly (fruit, berry, chocolate, caramel);
• sweets with liquor;
• walnut soufflé.

Among caramels, large candies of various colors and flavors, as well as products covered with chocolate icing, are very popular. Even if your store mainly specializes in loose candies, it is advisable to complement the choice of customers with bars with filling, chocolates in gift boxes and chocolate bars. different types. Many successful businessmen have noticed that it is profitable to offer unique products that have not yet become popular. These can be low-calorie sweets, they will adequately replace chocolate ones (such sweets have become popular among children and those who are losing weight). At the heart of such sweets are berries, fruits, dried fruits and even rose petals. In addition, these products can be safely mixed with high-calorie chocolate and get amazing results. Therefore, to interesting and fresh ideas We include the following innovations:

• fruit pastille;
• dried apricots and prunes in chocolate;
• candy with raisins;
• healthy muesli bars.

Selling sweets as a business is within the power of even a novice entrepreneur. To succeed, it is important to find a good place for the store, correctly form the assortment and establish the optimal trade margin, which will suit both the owner of the outlet and the buyers. Own Candy store will pay off in a year, and then will bring a stable profit.

• How to start your candy business
• What is the best candy to sell? We make an assortment
• What do you need to open a candy store?
• Business plan
• Business registration
• Candy shop space
• Necessary equipment
• Suppliers
• Store employees
• How to make business profitable? Tips from Experienced Candy Sellers
• How much can you earn
• How much money do you need to start a business
• What OKVED for a business selling sweets
• What documents are needed to open
• Do I need a permit to open a candy store?
• Sales Technology

How to start your candy business

Depending on the financial possibilities for the sale of sweets, it is suitable:

• small stationary shop;
• the Department ;
• a counter in a grocery store, taken on a sublease;
• kiosk in the subway or underpass;
• mobile mini-market.

It is worth starting work with a small store or department. With a successful business, expansion is possible. You can create an idea for a retail outlet and an assortment yourself or purchase one.

Another option is to conclude an agreement with a specific confectionery factory and promote only their products. This approach will help to obtain favorable price conditions, but will significantly limit the range.

What is the best candy to sell? We make an assortment

To attract buyers, it is important to correctly form the assortment. It should not be too large, unclaimed sweets will spoil. However, a meager assortment is also not suitable, it will not be able to attract a sufficient number of buyers. The best option is about 30 varieties of loose chocolates, at least 10 varieties of caramel.

When choosing sweets, be guided by the preferences of consumers. To do this, just go to the nearest supermarket and observe what customers prefer. Marketers note that truffles, chocolates with a praline body and a waffle layer, products with a fondant-whipped body, as well as high-quality candies with fruit jelly, liquor, nuts or soufflé.

Bulk sweets should be supplemented with slab chocolate, filled bars and products in boxes. The assortment should include inexpensive sets for family tea parties and luxurious gift options. Domestic products are preferred, they are much more affordable and are perceived by the consumer as more natural.

What do you need to open a candy store?

Business plan

Before you open a candy store, you need to draw up a detailed business plan. It is necessary to calculate all upcoming expenses: the cost of rent, the cost of organizing a legal entity, the purchase of equipment, the salary of sellers and the purchase of goods. Put in the plan the amount for unforeseen expenses, they will definitely be.

Business registration

Register a legal entity. It is more suitable for retail trade; this will help pay tax under a simplified scheme. If you intend to open several outlets, each can be registered as a separate individual entrepreneur.

Candy shop space

Find the right location for your retail outlet. It can be quite small, it is possible to sublease in the premises of another store. An excellent companion for a mini-confectionery will be a department selling sausages or dairy products. Customers who come for dinner groceries will definitely grab some sweets for tea.

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Necessary equipment

Pick up equipment. For a novice entrepreneur, the counter trade format is more convenient. This will help to avoid theft; one seller per shift is enough to serve customers. For trade, you need a counter with scales and a cash register, several closed stands and showcases, as well as open plastic cassettes into which sweets are poured. Necessary good lighting to present the product in the most effective way. It is desirable to provide the premises with air conditioning, so that buyers feel comfortable.

Suppliers

Find suppliers. It is advisable to bet on the most popular brands, they can be found at large regional wholesalers. Do not forget about small producers, as they often produce tasty and unusual products at quite attractive prices. Think about the possible expansion of the range. Sweets and chocolate should be supplemented with cakes, cookies, gingerbread and other sweets. They can be purchased from small bakeries and. The assortment should include tea bags and instant coffee, which are related products and significantly increase the amount of the average check.

Store employees

Find sellers. To work in a small store, 2 employees working in shifts are enough. Bet on women of middle age and older, they are interested in a good job and better understand the product. It is very important that salespeople are polite, considerate, sociable, attract new customers and supportive a good relationship with regular customers.

To attract buyers, it is important from the very beginning to have competitive advantage. Key benefits for consumers include:

• low prices;
• fresh and high quality product;
• wide range of; frequent news;
• possibility of tastings;
• competent salespeople who can give the right advice.

It is important to maintain the stability of the assortment. Many regular customers come for a certain product and get upset when they don't find it on sale. Constantly Evaluate inventory, removing unpopular positions and offering new items as often as possible. Watch out for ads. Candies that are heavily advertised on television and in the press always sell better.

Arrange seasonal or pre-holiday sales, create gift sets. This approach will help expand the consumer audience. Actively advertise the store by handing out leaflets, posting ads about promotions. Teach customers that you can always find something interesting and profitable.

If the owner of the premises raises the rent or sets other unfavorable conditions, find another place to shop. Mobility is the key to success for a small retail outlet. At proper organization trade, you can easily find new customers, and especially loyal regular customers will come to a new address.

Consider seasonal fluctuations. Best of all, sales go in winter and spring, in summer trade is less active.

For many decades and even hundreds of years, people have been pampering themselves with sweets. Compared to the last century, the range of options for pampering yourself with a sweet product has increased a hundred times. This is because demand does not fall and people are constantly willing to try something new. Since the activity will most likely be relevant, it makes sense to consider the business idea of ​​​​creating your own sweet assortment store. To do this, you will need to draw up a business plan for a candy store, an example of which we presented in this article.

Project Summary

Sweets are a common product in any city, however, the larger the city, the greater the demand. Indeed, in villages and small towns, people are used to cooking cakes, pies, pastries, etc. at home, but in megacities, given the active life and the minimum time at home, the demand for sweets will be ten times greater, as will competition.

Opening a candy store in a large city is being considered. The store will be small, in the form of a large department with goods, designed for passing customers with different levels income.

The store is open from 07:30 to 20:00, without breaks. One day a month - technical, accounting of goods.

The priority is to sell only the highest quality, freshest sweets at the best price.

Main competitors:

• Similar shops / departments are 2-3 km from our outlet.
• Supermarkets with a confectionery department.
• Gastronomes with a department of sweets.

Each of the competitors requires its own strategy, but a small store that offers a small assortment of fresh and high-quality products has every chance to gain a foothold in a niche and earn a decent income from regular customers.

Main risks:

Name of risk	Solution
The emergence of a strong competitor nearby	It is necessary to attract as many buyers as possible, to win your audience. Under no circumstances should the quality of the product be compromised. Requires systematic analysis of direct competitors, monitoring prices, strengths and weaknesses
A sharp increase in the cost of renting a room	Sign a long-term lease agreement
A large jump in the cost of products from this supplier	There must be a choice between several manufacturers and suppliers so that one can replace the products of one with another for more affordable price
Failed first purchase	Analyze the range of competitors. If there is a competitor nearby, it is not worth buying identical products, it is better to choose products from another supplier
Poor quality products	Carefully choose suppliers and include mandatory tasting in the contract. Prescribe in the contract the return of stale and low-quality sweets

The cost of production is an important factor in demand, because at least 60% of buyers will be permanent. They must be sure of the quality and affordable price, otherwise they will have to look for another candy store. To minimize additional costs and make the price of sweets as affordable as possible, it is important to purchase equipment and rent a room at the best price. To do this, a business plan for a candy store is drawn up with calculations, where all starting and monthly expenses are prescribed, the estimated profit is determined and the return on investment is calculated.

Business registration

To open a candy store, you will need to register with the tax authorities. For a small store, it will be enough to register as an individual entrepreneur, while choosing UTII.

We select the OKVED code 47.24.21 "Retail trade in confectionery and flour products."

It is also necessary to obtain permission for the premises from the fire department and Rospotrebnadzor, because. food will be sold.

The cost of registration and obtaining permits is about 5 thousand rubles.

Room search

The profitability and popularity of a candy store depends on its location, because in 50% of cases these are impulsive purchases. Therefore, we will open a store in an actively passable place not far from a major bus stop, a market and with a good transport interchange.

For a sweets shop, a room of 20-25 square meters will be enough. m. The cost of such premises will be 40 thousand rubles. The store will need to make cosmetic repairs and comply with all the requirements of Rospotrebnadzor and the fire department.

On the interior decoration the store needs to include 100 thousand rubles in the starting budget.

Staff

For the operation of the store, at least one sales assistant will be required, who will work in tandem with the owner on a 7/7 schedule. No more employees needed. The remuneration of the seller will depend on the volume of sales: the minimum rate +%. We will pledge 20 thousand rubles for wages seller.

Purchase of equipment

Equipment for the store can be purchased second-hand to save start-up investments. We will need the following:

First purchase

If equipment or clothes can lie and wait for a buyer, sweets tend to deteriorate. After 2-3 days, cookies and cakes will not be as tasty as we would like. Therefore, it is important to choose suppliers who give a guarantee for high-quality and fresh products, offer tasting of new products and meet halfway in case of isolated cases of marriage and unsuccessful deliveries of goods.

Before making the first purchase, you should study the reviews about the brand and suppliers, conclude a cooperation agreement and conduct a tasting of selective positions. Only this will give at least a minimum share of quality assurance.

The first purchase should consist of the most popular and popular categories of sweets. We will buy:

• Chocolate sweets (5-7 types).
• Zephyr (white, pink, in chocolate).
• Jelly candies (2 types).
• Turkish Delight.
• Cupcakes (with and without fillings).
• Custard cakes, "potatoes", etc.
• Honey puffs (2 types).
• Cookies in assortment.
• Smetannik.
• Cracker.
• Candies on a stick (3 types).
• Peanuts in chocolate (in black and milk chocolate).
• Chocolate (10 types).

Marketing and Advertising

First we analyze target audience, the level of demand, as well as competitors, assortment and pricing policy. Next, we prepare for the opening and use standard advertising tools.

Every month it will be necessary to spend about 10 thousand rubles on a small number of flyers, organizing profitable promotions and holding tastings.

Expenses and income

Now we will sum up the result of all expenses, summarize them in general tables to calculate the profitability of the project. Here we will form an approximate sales plan for the 2nd month of work.

Starting costs

In addition, do not forget about the first purchase of goods. We will deduct it from the monthly income. We set a 150% margin on products.

Monthly expenses

Income

The first month will be technical discovery and assortment formation. By the 2-3rd month, the plans are to reach a stable level of sales.

The average markup on a product is 150%. That is, from the purchase of goods for 75 thousand rubles a month, we will receive an income in the amount of 180 thousand rubles. After deducting monthly expenses and tax on imputed activities, about 80 thousand rubles will remain. Sales depend slightly on the season, but there is a slight drop in demand in the summer.

Profitability will be about 100% and has prospects for growth.

The payback period of the initial investment will be from 2 to 3 months, subject to successful work.

Eventually

Candy store - very profitable business. Especially if you choose the right location, an assortment that will be in constant demand, and use the minimum number of promotional tools to attract customers. The plans for the year are to open 2 more such small stores and 1 department in the shopping and entertainment center under a single trademark, a single brand.

With successful work and a well-established model, investments for each subsequent point can be beaten off very quickly.

Shops specializing in the sale of sweets and sweets are no different from other outlets. In order to create such a project, an entrepreneur needs to go through a standard registration procedure. The main feature of the direction under consideration is the issue related to the storage conditions of products. To store most of the assortment, the entrepreneur needs to purchase specialized refrigerators. This item of expenditure must be included in the financial model project being developed. Below, we propose to consider how to open a candy store from scratch and discuss the specifics of this direction.

In Russia, the food business is always profitable, as people will never stop craving food, especially sweets.

What sweets are more profitable to sell

To begin with, the future businessman must carefully study the chosen market sector. Visiting the stores of future competitors provides important insights. Before you start creating a business plan, you need to analyze in detail the pricing policy of other stores, the size of their product range, and even interior design outlets. Such actions will make it possible to identify manufacturers of sweet products that produce the most popular products. It is with these manufacturers that it is necessary to conclude contracts for the supply of goods.

Many aspiring entrepreneurs make several blunders when organizing such a business. According to experts, at the first stage of work it is necessary to carefully work out the following points:

1. Poor assortment. After opening a store, an entrepreneur needs to attract as many customers as possible. The key to success in this direction is an assortment that meets the needs of each visitor.
2. Crowded merchandise line. In every question it is very important to observe the measure. Candies, cookies and other sweet products have a limited shelf life. If the entrepreneur does not have time to sell all the products before the end of this period, then the goods will have to be disposed of, which will entail serious losses.

At the first stage of building a business, the product line should include no more than a hundred items. In order to correctly select the products that will be presented in the store, it is necessary to carefully study the choice of customers. That is why it is very important to comprehensively study the actions of competitors and their sales volumes. As practice shows, high consumer demand extends to truffles, caramel and sweets with fruit fudge. In addition to the above products, customers of sweet shops often purchase nutty soufflé and liquor-based chocolates.

You can dilute the product range thanks to gift sets. It can be both boxes with expensive chocolate and cookies. It is very important to include popular chocolate bars in the assortment. Also, according to experts, specialized products for diabetics or low-calorie products can be added to the product line. Such actions will allow you to reach an additional audience and attract new customers. At the first stages of project promotion, any experiments can negatively affect the profitability of the enterprise. It is necessary to introduce new positions in the product line with the utmost care. You should start trading in a little-known product only with minimal volumes.

Sweets are a common product in any city, however, the larger the city, the greater the demand.

Registration of a trading business

As we noted above, this area is no different from other areas of commerce. In order to obtain a permit to conduct trade, an entrepreneur needs to contact the Federal Tax Service and register with the tax authorities. At this stage, you need to make a choice between one of two organizational forms. The creation of an IP allows the owner of a retail outlet to engage in the retail sale of cookies and sweets. However, when using this form, the entrepreneur is very limited in his activities. LLC owners can cooperate with major suppliers not only from Russia, but also from foreign countries.

At the same stage, the entrepreneur must choose one of the forms of taxation. Many business experts recommend using common system. Its main advantage is the absence of strict requirements of control bodies, which is typical for special tax regimes. During the state registration, an entrepreneur needs to carefully study all the norms of the SES, Rospotrebnadzor and other authorities. In the event of a discrepancy state standards, the entrepreneur may not receive documents authorizing trade. Having fulfilled all the requirements of the control authorities, the entrepreneur needs to once again apply to the above authorities for permission to open a store.

One of milestones preparation is the execution of agreements with various municipal services. The existence of agreements on garbage collection and disinfection is mandatory requirement state structures. In the hall where the trade will be conducted, there should be installed fire alarm. You also need to remember that every employee working in a grocery store must have a health passport.

How to open a candy store

Before opening a candy and cookie shop, the future business owner must go through many difficult stages. You need to understand that the speed of business development depends on the quality of preparation for the implementation of this project. As practice shows, projects in this format have a high payback rate. The only explanation for this fact is the widespread demand for sweets. Before starting a business, an entrepreneur needs to carefully analyze the chosen area. The question of profitability deserves special attention. project being created. Many beginners often face the problem of lack of funds due to various errors in the calculation.

In the event of the development of such a situation, the entrepreneur needs to minimize costs, otherwise it will be necessary to attract borrowed investments. Before you go to investors or credit institutions, you need to think in advance about the methods of repaying financial obligations. According to experts, financial issues are of paramount importance. It is necessary to engage in the preparation of accounting reports long before the opening of the store.

Calculating the costs at each stage will allow you to timely adjust the trajectory of business development and gain full control over the current situation.

The priority is to sell only the highest quality, freshest sweets at the best price.

Room selection

The main criterion for selecting real estate is compliance with the chosen concept. Most newcomers in this segment start their journey with the organization of a small confectionery shop. In order to this project was in high demand among the consumer mass, you need to carefully consider the location of the outlet. As practice shows, the best choice will rent a room on the first floor apartment building. Many experts recommend that beginners choose areas of new buildings. This step will minimize the risk of opening a store next to competitors.

One more best option– rent square meters on the territory of a large shopping center. This choice will eliminate the need to obtain permits. In addition, placement on the territory of the shopping center guarantees the presence of large client traffic immediately after opening. However, before making a final choice, it is necessary to carefully analyze the level of competition in a particular location. Having similar outlets within a 500 meter radius can have an adverse effect on the store's profitability. It should also be understood that most potential customers will visit exactly competitors, thanks to their well-established image.

Many experts in this business recommend that beginners choose those properties that are located next to kindergartens, schools or large offices. Such placement guarantees high attendance. Another interesting option is to open a shop near the tea shop. The issue of choosing premises for an elite store requires more careful study. In this case, it is more expedient to choose the central city squares. It should also be remembered that in order to gain the attention of a potential audience, it will be necessary to focus on the quality of the products offered.

Shop equipment

When developing a business plan for a candy store, it is necessary to include in the financial model of the enterprise all the costs of arranging the rented premises. As practice shows, the purchase of commercial equipment takes the lion's share of the budget. Many businessmen save their money by renting necessary equipment. Many providers provide similar services. Another way to save on commercial equipment is to buy used units. However, in this case, the risk of getting faulty devices increases significantly.

In addition to standard retail racks and showcases, you will need to purchase specialized equipment. This category includes refrigerated display cases and freezers. The presence of these units will significantly increase the shelf life of goods presented in the store. Also, in this expense item, you need to make the cost of acquiring and registering cash registers. Soft drinks can be used as an addition to chocolate, cookies and sweets. Demand for the products presented in this product range increases significantly during the summer months. To store drinks, you will need to purchase a vertical refrigerator with a transparent door.

Opening a candy store is pretty promising idea for business

Filling with assortment

Rich assortment - The best way grab the attention of potential customers. As we said above, small shops should offer their visitors at least a hundred product names. In order to form such a large product range, it will be necessary to cooperate with several suppliers. Many experts recommend that beginners enter into agreements with large retail chains. Such cooperation will allow obtaining products from well-known brands. Interaction with small wholesalers allows you to get original products at the lowest cost. However, before ordering a large batch, you need to independently evaluate taste qualities offered goods.

At the time of opening the store, the product line should include no more than fifty different items. At this stage, it is very important to adjust the assortment taking into account the desires of customers. Having formed the initial client base, the entrepreneur needs to carefully study the tastes of buyers. Determining the most popular products is the key to a successful enterprise. It is very important that the selected suppliers can provide both budget products and products targeted at customers with high solvency.

Recruitment

In the first months after opening a retail outlet, the business owner must independently stand behind the counter. This will allow you to learn all the pros and cons of the chosen direction in your own practice. Only after several months of work can one begin to select candidates for the role of sellers. To organize continuous work, it will be necessary to hire two employees who will work in shifts.

When selecting candidates for the position of salespeople, it is very important to pay attention to personal qualities applicants. It is very important to choose polite and attentive people who will help visitors to choose products that meet their desires. Since the job of a salesperson involves constant interaction with money, it is very important to choose honest and responsible people.

Sweets have long stood out as a separate niche in the food market segment. This happened primarily due to the number of manufacturers, the products themselves in the range and the ability to supply such products from Europe, America or Eastern countries. You probably noticed that now sweet products are presented as a separate segment of the store, and often a seller is singled out for this direction.

In this article, we will look at how to open a candy store in your city and what are the basic steps you will need to go through.

Business pros and cons

Let's highlight both the positive and negative aspects of this business.

The advantages include:

• high demand for products.
• a wide range of products from different manufacturers.
• the ability to start in almost any locality.
• relatively small initial investment.

• high competition, not only among private stores, but also among large grocery chains.
• low markup on goods.
• product shelf life. If we talk about pastries or cakes, then you need to sell these products in just a few days.

These are the main points and if they suit you, then you can try to start working in this direction.

The documents

In order to conduct a legal sweets business, you need to complete all the documents and permits from the inspection services.

Here is what you will need:

• open IP.
• specify OKVED for activity. For Russia, this is the code 52.11, 52.2. For Ukraine - 47.
• recruit staff.
• employees must have medical records.
• obtain quality certificates for products from suppliers.
• conclude a lease agreement for the premises.
• obtain permission from the SES and the fire service.
• arrange a corner of the buyer.

This is the main package of documents. In order to competently approach this issue, we recommend that you seek the help of an experienced lawyer, he will help draw up all the documents and advise where any questions will arise.

Location and premises

First, the main and probably the most important fact when starting a sweets business is a trading place. Link would be a great option. grocery store with the department of "delicious products". This is how many entrepreneurs work.

From the options for finding a place to rent, you can consider: shopping malls with grocery departments, children's entertainment centers, amusement parks, grocery stores.

It is worth looking for a room with an area of ​​​​about 10 - 25 sq.m. This is quite enough to arrange small showcases and display products. Plus, preferably, the presence of a small warehouse. In this case, the rent will be $300 - $1000, it all depends on the region in which you plan to work.

Equipment

The second point is the selection of equipment for the business selling sweets. Here it is important to combine counters and glass containers to give a presentable look to showcases.

The main equipment can be distinguished:

• stands for the location of products;
• counter with compartments for products;
• racks and equipment for the sale of milk and oxygen cocktails;
• juicer;
• refrigerator for ice cream and yogurt;
• electronic balance;
• cash register.

The total cost of equipping a retail outlet with an area of ​​15 - 25 sq.m. will be about $4600 - $7500.

Pay special attention to the lighting of showcases and shelves with sweets. Proper lighting can significantly improve appearance your store and increase sales.

Range

Here, when compiling an assortment, you will need to do a lot of research in order not only to carry the most demanded goods, but also to present something unique in order to distinguish yourself from competitors. For example, when opening a store, many segments of the shelves are allocated for products from Europe, America or oriental sweets. People often go to you for such a product and, in addition, they always take related products. In addition, using these methods on you, word of mouth will work well, as you will be advised by acquaintances and friends. Another example is the department of healthy sweets made from natural products without chemistry. Such an assortment can be offered in a large city, since the price tag for products is quite high. But the topic is relevant, due to the growth of popularization healthy lifestyle life.

From the classic range we can distinguish:

• sweets (chocolate, caramel, jelly, etc.);
• chocolates and chocolate bars;
• candies in boxes (of various price segments);
• products by weight (waffles, cookies, cakes, dragees, etc.);
• gelatin products;
• ice cream and yogurt;
• from drinks: juices, fresh juices, oxygen cocktails, sweet water.

Today, there are a huge number of different manufacturers of sweet products, so finding suitable ones is not difficult. Especially carefully monitor the quality of products, it should always be on top.

Also, monitor the freshness of all products daily - this is the key to the success of this business idea. Your target customers will often be children, so by selling stale goods, parents will provide you with bad publicity and it will be very difficult to restore your reputation.

Product Suppliers

If you have your own vehicle available, then you can easily go to wholesale markets and purchase products yourself. Otherwise, in the absence of such an opportunity, or if you are far from the regional centers where wholesale food markets are located, you need to think about cooperation with sales representatives.

In the future, if the volume of sales of sweet products will grow, you can go directly to manufacturers and buy products for even more favorable price increasing your earnings from the business. The same pastries or cakes can be taken from local entrepreneurs who are engaged in this line of business.

Staff

For the normal functioning of your store, you will need sellers. They need at least two, with a shift work schedule. Salary should be assigned in the form of a small salary and a percentage of the profits received.

Sellers will need to register and pay a monthly tax for them.

Since most of the products in this segment are sold by weight, in this case, look at us and the speed of customer service, as you know, no one likes to wait. A slow seller can bring you losses, so constantly monitor the process itself and, if necessary, look for new personnel.

Advertising

Marketing promotions can be divided into two main types: classic and original. The first type includes: a bright sign, flyers with discounts, an advertising stand near the store, and so on. TO original approaches include: tasting sweets, free juice when buying a certain amount, and so on. This works well and will help attract more customers to your store.

How much is this business worth?

Already at the stage of drawing up a business plan for a candy store, you will be able to calculate investments in the business and predict profits. We will try to help you with this.

Starting investments:

• equipment purchase — $4600
• paperwork - $300
• corporate identity – $250
• initial purchase of products - $6000

Monthly expenses:

• room rental - $400
• utility bills - $40
• taxes - $120
• salary - from $ 200 per employee.
• restocking products - $3500 - $3900
• advertising - $20
• transportation costs - $60

To save on start-up capital, you can buy used equipment, or at the beginning of the business, work as a seller on your own, and when the store unwinds, hire staff.

How much can you earn?

From one small candy store, you can have a net income of about $ 1000 - $ 1200. Of course, these numbers are not as impressive as we would like, but still this is a stable business for many years, since the popularity of sweets is unlikely to ever fall.

Payback of business - 9 - 12 months.

Conclusions. We showed you an approximate path to opening your own candy store, and made some calculations to decide whether it is profitable for you to start or not, based on the level of competition and availability. suitable premises for this business. The demand for these products is high and if everything is done correctly, you can make good money.

Do you have experience in this niche? Looking forward to your feedback and recommendations below.