1. Hairdressing salons can be located both as part of shopping and public centers of the city and settlements, and in separate buildings, extensions, as well as in premises transferred from residential to non-residential stock.

2. When placing hairdressers, one should be guided by the current legislation and the existing requirements of SNiP.

3. Hairdressing salons provide the following premises: entrance hall, visitor cloakroom, waiting room, workrooms, hair dryer, utility room, rest room, staff cloakroom, linen, perfume storeroom (subject to separate storage), administration rooms, toilet and shower. In small hairdressing salons (five or less jobs), it is allowed to combine separate rooms.

4. The workroom for serving women should have an area of ​​​​8 square meters. m. for one workplace, and for serving men - 6 square meters. m. In manicure and pedicure rooms, the area norm per workplace should be at least 6 square meters. m. The area of ​​\u200b\u200bthe room for drying hair is calculated based on 2 square meters. m. for each horn of the dryer. Recommended area of ​​storage rooms: 1.5 sq. m. for each workplace in hairdressing salons, where up to 10 workplaces and plus 1 sq. m. for each subsequent workplace.

5. The utility rooms of the barbershop must have a sink with hot and cold water, gas or electric stove, a table for used razors, a closet or a hanging glass shelf for clean utensils, a trash can, bags for collecting cut hair. In utility rooms, booths for shaking out negligees should be arranged or machines should be used to clean linen.

6. The service must be performed on time and with high quality in accordance with the requirements of safety, environmental friendliness, and customer requests.

7. The Contractor's workplace must be equipped with a set of equipment, tools, devices that meet the requirements of safety, industrial hygiene, and aesthetics.

8. According to the level of customer service, hairdressing services are divided into: - services of hairdressing salons "Lux",

services of hairdressing salons,

hairdressing services.

9. Working personnel must comply with the requirements of personal hygiene and have a sanitary book.

Rights and obligations of the Consumer

1. The consumer has the right:

* make an entry in the book of reviews and suggestions;

* cancel the service at any time;

* agree with the Contractor the date of execution of the order, in case of prior appointment;

* refuse to pay for additional works (services) not agreed with the Consumer, and if they are paid, require the Contractor to return the amount paid;

* demand from the Contractor an agreement (coupon, check) confirming the provision of services to the Consumer;

* demand from the Contractor in case of poor-quality performance of the service, violation of the safety requirements of the service for the life and health of the Consumer, sanitary and hygienic and technological requirements, violation of the rights of consumers, voluntarily or in court to compensate for the losses caused to the Consumer in the full amount in excess of the penalty (fine) established by law or contract, or in the full amount established by the court;

* in the event of a disagreement between the Consumer and the Contractor regarding the service provided (work performed), the Contractor is obliged, on its own initiative or at the request of the Consumer, to engage an independent expert and pay for the examination the initiative (requirement) of which it was carried out, and in the case of an appointment of an examination by agreement of the parties - the Contractor and the Consumer equally;

* if necessary, conduct a forensic medical examination and demand reimbursement of expenses at the expense of the Contractor;

* demand from the Contractor compensation for moral damage caused to the Consumer (the amount of moral damage is determined by the court and does not depend on the amount of compensation for property damage);

* demand from the Contractor the amount of harm caused to the health and life of the Consumer.

2. The consumer is obliged to pay the fee for the provision of the service in a timely manner.

At the moment, the business has the following characteristics:

• the total area of ​​the salon is 80 square meters;
• number of employees - 8 people;
• formed a base of regular customers;
• own premises, located in the central part of the city;
• initial costs - from 3 million rubles;
• monthly income - from 500 thousand rubles;
• business payback - 1.5-2 years.

The room has two entrances, a designer renovation, there are two laptops (working), connected to the Internet, a boiler, a stereo system and video surveillance.

There are three halls - cosmetic, manicure and hairdressing. In addition to the main premises, there is a small storage room, a bathroom, a shower and a kitchen.

How to open a successful hairdressing salon and where to start in the first place?

Introduction or open a hairdresser step by step

I have been in this business for a long time, and I noticed one interesting thing. Even during a crisis, women do not save on their beauty (men to a lesser extent).

Therefore, the services of a beauty salon are always in demand. You can start with one haircut room. This will be enough to get back on your feet. In the future, you can expand and create a full-fledged beauty salon.

But consider one important point! When choosing a room, focus on further development business (especially if we are talking buying, not renting).

We draw up a business plan for a hairdressing salon correctly

It is quite possible to write a working business plan for your hairdressing salon inexpensively. To do this, you need to purchase a business plan template and then, with the help of a specialist, rework it to suit your needs and objectives. If you do as I suggest, then you can save a lot:

What are the types of hairdressers?

The main services provided in the hairdressing salon are washing, drying, dyeing, styling and cutting hair. This is enough to get started.

After visiting your establishment, a person should leave neat and neatly cut. In the future, the hairdresser can become just one of the branches of a large beauty salon.

In this case, several main types of salons can be distinguished:

1. Basic level. In fact, this is an ordinary hairdresser, whose main customers are residents of nearby houses and areas. The main services of such an institution are coloring and haircut.

When organizing such a business, it is very important to hire qualified personnel and try to keep them. Regular customers, as a rule, go to "their" master. The average cost of services in such an institution is from 400 rubles.

2. Average level. This is already a small salon, which offers a wider range of services.

In particular, a solarium, nail care services, a tanning studio (a solarium is enough) should be added to a haircut and hair coloring.

As in the first case, attention should be paid to the selection of qualified personnel and, if necessary, to train them.

In mid-range salons, customers pay for extra comfort and individual approach.

The cost of services will be higher - from 800 rubles.

Over time, a small shop can be opened in a beauty salon, which will bring additional income. The main products are body and hair care products.

3. High level(luxury studio). It is very difficult and expensive to open such an institution on the go. The salon provides a wide range of services.

At the same time, clients come not only to clean themselves up, but also to feel their high status, relax and have a good rest. The range of services is very wide - face, skin, hair, body care, spa services, aromatherapy, massages and so on.

Such establishments are visited by a special clientele, so the approach should be appropriate.

Beauty salon employees must be true masters of their craft, be able to properly communicate with visitors and satisfy their requests to the maximum. The cost of services in such an institution is from 3,000 rubles.

When choosing the type of hairdressing salon, be guided by your budget. In particular, to open an ordinary hairdressing salon, it is enough - from 500 thousand rubles.

If you open a luxury beauty salon, then the costs increase tenfold. On average, the organization of such a business and the arrangement of the premises cost from 5 million rubles and more.

What does it take to open a barbershop?

What are the design features?

To open a barbershop, you must collect a certain package of documents.

Here you will need:

• permission of the Sanitary and Epidemiological Station (without fulfilling all the requirements, it will not be possible to obtain it);
• certificate. The advantage of the hairdressing business is that it does not require a license;
• firemen's permit.

To quickly get a certificate, carefully study the rules for certification of hairdressing services.

How to register?

The best option registration - individual entrepreneur. Don't forget to register with the tax office. In addition, before opening a business, send necessary papers to Rospotrebnadzor for registration.

The list is as follows:

• application (drawn up in the appropriate form);
• passport of a citizen of the Russian Federation;
• IP registration certificate;
• papers confirming the installation of a cash register;
• documents confirming the right to own a business premises or a lease agreement.

Which room to choose?

If you are taking your first steps in this business, then you should not spend money on buying a room. The best option is rent.

In this case, it is desirable to adhere to the following requirements:

• the minimum area per workplace is from 14 square meters. To organize each subsequent workplace, add 7 "square". As a rule, 60-65 square meters are enough to organize an average salon. This area can accommodate two places for haircuts, a solarium, workplaces for specialists in manicure and cosmetics;
• pay attention to planning. It is very important that the premises have a hall for receiving customers, an entrance hall (a place where customers will wait in line), a warehouse for storage and other storage facilities;
• make sure there is a second entrance. This is important not only in terms of fire safety but also to attract additional customers;
• in the beauty salon it is necessary to bring water supply. The easiest way is to connect to the city network, but for this an appropriate project must be drawn up and implemented. To save on this issue, it is better to rent a room in a residential building where these issues have already been resolved;
• consider lighting issues. Ideally, if natural and artificial light is supplied to the workplace;
• resolve the issue with ventilation, because various perfumes and skin care products are actively used in the beauty salon chemical basis. Workplaces should be provided with additional air conditioning;
• provide a shower room for staff;
• obtain the consent of the tenants. This is important when it comes to renting premises on the ground floor of a residential building. In this case, permission will have to be “begged” only from residents of nearby apartments.

Table number 1. The potential of creating hairdressing salons in Russia

The optimal location of the hairdresser is in a residential area, in a hotel, near the airport or train station. In general, the place should be accessible and crowded.
If we are talking about opening a spa, then it is better to open it in the central part of the city or in a large mall.

The cost of renting a room can be from 600 rubles per square meter(per month). Therefore, if your room will have an area of ​​​​60 square meters. meters, the costs will be from 36,000 rubles per month.

What equipment will be needed?

The purchase of equipment depends on the type of hairdressing salon. Minimum set- hair dryers, chairs, sinks, dressing tables, laptop, dryers. In addition, you will need various devices for hair care, cars, combs, perfumes and other "small things".

Purchase costs - from 200 thousand rubles.

How to open a barbershop from scratch and without money

How to select staff?

Pay special attention to the selection of qualified personnel. Each employee must have relevant experience, education and work experience.

You don’t need to believe a word - require confirmation of qualifications with a diploma. The number of teaching hours must be at least 1000. In addition, mandatory requirement is a medical record.

As for age, there are no special restrictions. The salon can accept both young and more mature masters. Be sure to find a director who will deal with all issues of the salon.

In addition, you will need two cleaners, a cashier, hairdressers. It is better to conclude with the latter contract of employment to avoid "churn". In addition, the document should specify the issues of training, wages, awards and so on.

The income of the master depends on the profit that he brings to the salon. On average, one person can bring from 5 to 8 thousand rubles a day. Salary is 25-30% of this amount.

The best option is when an employee receives a minimum salary (from 15 thousand rubles) plus a percentage of income. Periodic bonuses are required.
With a staff of 6-10 people, labor costs will be from 150 thousand rubles.

Table number 2. Growth of hairdressing services in Russia

How to advertise a business?

As many customers as possible should learn about the new establishment. The best ways of promotion are advertising on prospectuses, mailing lists, distribution of coupons at a discount to first customers, creation and promotion of a website, advertising on TV and in newspapers.

Is it profitable to open a barbershop?

Financial part

Expenses:

• for registration - from 20 thousand rubles;
• for equipment - from 200 thousand rubles;
• for advertising - from 50 thousand rubles;
• for wages - from 150 thousand rubles / month;
• for rent - from 36 thousand rubles per month.

Income:

• total income - from 700 thousand rubles;
• net income - from 300 thousand rubles.

Payback - 1.5-2 years.

Description of hairdressing services

Types of services provided by hairdressers.

Salon business is called the fastest growing today. This is due not only to the fact that people have become more willing to spend money on the image. The market for such services is inexhaustible.

The list of services that are provided in beauty salons, for a relatively a short time expanded significantly. Presentation of all existing procedures is possible only in large salons.

The formation of the range of services depends on the financial possibilities, the location of the salon, its class and the intended clientele. the only general requirement remain: focus on customer needs and ease of service, highly qualified personnel and guaranteed safety of procedures. Whatever services the salon offers, the quality should be good.

Hairdressers go far beyond cutting, coloring, styling. Hair extensions, braiding, perm - far from complete list new products that are offered today, not to mention cosmetics oh and the equipment with which all this is done. Haircuts, curls, coloring are constantly being improved in terms of technology and methods.

Examples: washing, styling

Haircuts: Male, Female, Children

Coloring, highlighting, coloring (balayage, squaw, shatush techniques)

Perm, biowave, carving

Hair treatment. Biolaminir, laminir, glazing

Hot scissors

Hairstyles, braids

Description of hairdressing services

Haircuts (men's, women's). Haircuts are available for any hair length, daily blow-drying is included in the price.

Haircuts can be both classic and creative.

Creative haircut translated from in English- "creative", therefore, a creative haircut or coloring is not complete without the creative look of the master, without his imagination. To create a creative haircut, the master takes into account all the parameters to make the hairstyle original and unlike the others: hair length, hair structure, facial contours, client's image and much more. In this case, the master can use a multi-layered haircut, color effects and other hairdressing techniques.

Haircuts for children. Children up to 8 years old. Haircuts are always done by masters who have extensive experience in working with children, taking into account the characteristics of children's hair growth and the type of face of your child.

Laying. In our salon we offer you different kinds everyday styling that will help you always look great!

If you are in a hurry for an important meeting or simply did not have time to style your hair before work, we will be happy to make you an excellent styling with a hairdryer or ironing. The cost of the service depends on the length of the hair. The service "haircut" in our salon is carried out together with styling.

Wedding hairstyles. What is a wedding without hair? Experienced craftsmen of our salon will create your unique image for such an important day!

Festive and evening hairstyles. A properly done evening hairstyle can accentuate your most winning facial features on special occasions. Each evening hairstyle is unique and unrepeatable in its own way. Evening hairstyles are usually more complex than everyday hairstyles, artistic performance and beauty are important for them, and not convenience, since they are designed for a short time.

Hair coloring- one of the most popular services of beauty salons, as it allows you to quickly change the image. Properly dyed hair acquires shine, makes you more visible and attractive!

highlighting- This is the clarification of individual strands. With its help, you can not only mask the emerging grey hair, but also to make the image brighter and more interesting, without resorting to radical hair coloring. One more undeniable dignity highlighting - the absence of a sharp transition between regrown roots and the highlighted part, which often happens with full hair coloring .

Coloring is the dyeing of strands of hair in different colors using one or more shades. Coloring can perfectly emphasize the texture of the haircut.

Blonding- This is a complete bleaching of hair in order to obtain a light "blonde" color. Blonde hair is best for naturally blonde hair.

Toning. Coloring, in which there is no cardinal color change. It is good to finish the coloring of the roots with this procedure in order to even out and renew the color along the entire length of the hair.

Lamination. Treatment for damaged hair, in which each hair is covered with a film that protects the hair from damage. harmful effects from the outside, and giving a noticeable shine to the hair.

Hair care. Each of us wants to have hair that looks luxurious, full of health, shining, soft to the touch. Restoration, hydration, treatment or just cleanliness and freshness. Our masters will help you solve any feature of your hair. The mild effect of professional shampoos, conditioners and masks is based on the power of nature itself.

Hair treatment. Despite the fact that in modern means predominantly natural ingredients are used for dyeing and curling, interference with the hair structure can cause some undesirable changes in it. In this case, our masters will offer you everything necessary procedure for hair treatment and restoration.

Perm, or permanent, is a traditionally popular salon service that allows you to change your image and give it new colors. Since the impact on the hair during this service is quite strong, you should trust your hair only to experienced masters.

Long-term styling- a milder version of perm using new generation cosmetics that contain natural ingredients (for example, olive oil and hoods different herbs and plants). After long-term styling, the hair becomes obedient, mobile, which makes it easy to do styling and hairstyles at home.

Hair straightening - A type of permanent that allows you to change the structure of the hair in such a way that it acquires a straight shape.

Hair extension allows you to increase not only the length of your hair, but also its volume in just a few hours, thereby changing the image and creating a unique original hairstyle.

Selection of home care products. Our masters will help you choose the right products so that even after visiting the salon your hair will always be soft, manageable, silky and shiny.

2. The history of the "Bukley" hairstyle

In the first half of the 16th century, the hairstyle for women looked like two semicircular rollers laid over the forehead, and was usually decorated with beads or a small cap with a veil curved in the shape of the hairstyle. At the end of the 16th century, the form of women's hairstyles changed significantly. There are two types of hair. Hair was either curled in rows of waves and combed back, or lifted high up, where it was fixed on a wire frame. Sometimes the ladies wore wigs.

The English men's and women's hairstyles were greatly influenced by the external splendor of the court of Queen Elizabeth. The men's hair was cut short, but their suits were decorated with embroidery, border, precious stones and lace. Women wore complex hairstyles, decorating them with caps and headbands. Sometimes they wore wigs.

In the XVII century, France becomes a trendsetter in the field of fashion and hairstyles. The baroque style is finally taking shape, most fully expressing the tastes of the aristocracy of this time. Hairstyles of the Baroque era were entirely subordinate to the etiquette of the court and were distinguished by pomp, stiffness, a huge amount of jewelry and complex technique.

At the beginning of the 17th century, the hairstyle for men consisted of long hair loose on the shoulders. The nobles let go of a small beard and a small mustache at the edge of the lips. Later, wigs came into fashion. The magnificent hairstyle consisted of a mass of long, curled hair, and trendy color hair was considered blond. This wig looked like a lion's mane.

Women's hairstyle during the second half of the XVII century changed countless times. From short-term fashionable hairstyles, several types can be distinguished. In the 60s, the hairstyle still retained some naturalness. Hair was combed in a straight parting and fluffed up over the temples, fastened at the back of the neck, and the curled ends of the hair were lowered in the form of two long curls on the shoulders - “a la Mancini”. Since the 70s, women's hairstyles have begun to resemble men's wigs in shape. The curls were laid in rows so high that the hairstyle sometimes towered over the forehead by 50-60 centimeters. Sometimes the ladies of this time wore a smooth hairstyle with a knot chipped at the back of the head - the so-called knot of humility.

Since the 90s, the fontange hairstyle has come into fashion. It consisted of a combination of curls laid on the head in rows and lubricated with protein for fixing, and a wire frame curved into various fantastic shapes, which was decorated with gas, lace, flowers and ribbons laid in folds.

If necessary, the hairstyle was supplemented with artificial hair.

In the first half of the XVIII century, the Rococo style appears, which, as it were, completes the development of the Baroque style. Rococo - decorative style, bearing the features of fragility, sophistication, some mannerisms and sensuality. These features were present in both men's and women's hairstyles.
Rococo men's hairstyles were small in volume. The hair was curled into curls, and sometimes it was smoothly combed back. They were tied at the back with a black ribbon or hidden in a black bag. Usually the hair was powdered. White powdered wigs came into fashion.
Women's hairstyle was also small and consisted of curls raised up, chipped at the back of the head and decorated with ribbons, tufts of feathers, flowers, strings of pearls. Hair was usually powdered. In the 70s of the XVIII century, hairstyles become especially complex. It took several hours to “make” a fashionable hairstyle - kuafura. The women tried to keep it intact for several days. Hairstyles were done as follows: the hair was combed, a light frame was placed on the top of the head, on which the hair was lifted and fastened; then they were curled, powdered and, finally, proceeded to decorate. For this, ribbons, flowers, lace were used. Sometimes a whole basket with fruits or even a model of a ship with gear and sails was hoisted on the head. Sometimes there was a mass of jewelry on the head that exceeded the weight of the head itself.

The French Revolution of 1789 marked the onset of a new eps, which was reflected in hairstyles. Inspired by the ideas of Freedom, the Ravens of the Brotherhood, the ideologists french revolution turned to the images of the ancient world, drawing from the ancients the ideas of democracy, the severity of morals and aesthetic ideals. The second half of the 18th century is the period of classicism of the leading style direction. The men's hair was cut short and the powder fell into disuse. Women's hairstyles had a variety of forms, but they were very simplified, they became lower, their hair curled into curls.

With the coming to power of Napoleon I, the Empire style appeared, which in architecture and interiors outward signs reminiscent of classicism, now artists and architects are inspired not by the strict and elegant forms of Greek temples, but by the heavy and magnificent forms of Roman architecture. Men's hair was cut and curled into tight curls - "a la Titus", the face was shaved, but narrow strips of hair, called favorite, were left on the cheeks from the temple. Women's hairstyles changed very often. They also wore the Czech knot, and hairstyles from various combinations of curls.

After the overthrow of Napoleon in the art of the 1920s and 1930s, a new direction from the left was born - romanticism. Hairstyles are dominated by a style that bears the German name - Biedermeier. This style has become synonymous with burgher prosperity and comfort and was leading until the 40s.

In France, an almost identical style was called the “Louis Philippe style.” Men wore short, curled hair, raised their foreheads in the form of a cook. In the 40s, the hair lengthened, reached the ears. Sometimes they were curled up. In the 50s, long, parted hair, often curled into curls, was fashionable.

3. Haircut "Boxing".

A boxing haircut, unlike a half-box haircut, has more short hair, and the border of the edging of the hair passes above the occiput.

In a boxing haircut, the border of the hair edging can be different height and have different shape(taking into account the shape of the head and hair growth).

This haircut is preferred by young people with correct form heads.
Careful men's haircut boxing will look on not too black hair

The question of how to open an individual entrepreneur to provide hairdressing services is quite relevant among people who are eager to have their own business. AT modern society, where they always meet appearance For almost everyone, appearance is very important. Therefore, far-sighted entrepreneurs successfully play on this. The relevance of a stylish hairstyle has increased so much that in almost every quarter of a residential area you can find a hairdresser or beauty salon. Shopping and entertainment centers are also not complete without hairdressers. Much more, but, judging by the volume of demand, analysts concluded that even on such a scale, this business will always be profitable and relevant. Especially in major cities where an individual approach to appearance is always held in high esteem.

A hairdressing salon can become a profitable and even profitable business only in a few conditions of the right foundation:

• good location of the salon;
• thoughtful business plan;
• collection of all documents;
• an extensive list of quality services;
• special equipment;
• accurate bookkeeping;
• staff of people who know their business;
• promotion.

It is very difficult to keep everything under control, but otherwise you should not even take up business - it does not tolerate negligence.

If, nevertheless, the decision is made, then the entrepreneur has a question of how to open an individual entrepreneur for the provision of hairdressing services.

Location and format of the barbershop

Starting a business by locating a hairdressing salon in the city center or any other incredibly prestigious place is impractical. The sleeping area would be a more rational choice, given the contingent. Even if a competitor's salon is already located nearby, do not despair, as customers often choose according to completely unthinkable individual preferences.

For a hairdresser, it is preferable to select a non-residential premises. If this is a new building, then an excellent option would be to rent specially designated premises for such purposes on the ground floor.

The list of services that the enterprise will provide clearly defines what the individual entrepreneur will be - a beauty salon or a hairdresser, since these are different things. The hairdresser is considered the basic and most simple view IP with household services, the initial stage, which can develop - evolve - into a beauty salon. It is irrational to create an IP from a basic beauty salon, since it needs a more impressive one. start-up capital, high-class professionals and much more that a novice businessman simply cannot afford. If in a small barber shop there can even be only one hairdresser, then there should be at least three of them in the salon.

Over time, a hairdresser can transform into a beauty salon, but this is a completely different matter, given the constant clientele and fundamental base.

Ordinary haircuts or specialization in sophisticated wedding and other festive hairstyles, children's services - based on the choice of the location of the hairdresser, the list of services provided by it is determined as they are in demand in the region.

The classic list of services for a beginner hairdresser includes:

• classic haircuts for men, women, children;
• hair coloring;
• optional hair care.

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Required documents

Where can we go without bureaucratic formalities, which, if not settled, then everything can simply go to dust.

Having decided whether there will be a hairdressing salon IP or LLC, it is necessary to register the enterprise without fail. It is necessary to be determined, since a certain status is not legally assigned to a hairdresser. Choose a taxation system during registration - a general or one of the special regimes of the simplified tax system, UTII.

After acquiring a cash register, it must be registered with specialized tax authorities.

After registering an individual entrepreneur of a hairdressing salon and determining taxation, it is required to notify Rospotrebnadzor of the opening. Notification must be made before the first business day of the cash register. This happens in the city administration according to the following package of documents for opening a hairdresser's IP:

• statement;
• identification;
• certificate of state registration of the enterprise;
• lease agreement or proof of ownership of the premises;
• documents available KKM (cash register).

A license to open a hairdressing salon is not needed, unlike certification. Medical books and certificates must be mandatory for all employees.

Certificates are also required if the following services are provided:

• Mani Pedi;
• makeup;
• body, hair, face care.

The opening still needs to be coordinated with the SES and the GPN, which will issue mandatory requirements.

Only having settled all these formalities, you can count on the stable and legal performance of the hairdressing salon.

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Estimate is important

One of the most important activities is costing, which is expected to pay off. Opening an IP hairdressing salon requires the following expenses:

• special equipment;
• advertising and signage;
• repair and re-equipment of the premises;
• rent if the premises are not owned;
• registration;
• collection of relevant documents;
• agreement.

On average, a novice businessman should count on such minimum expenses for opening an IP hairdressing salon - 300 thousand rubles.

For the capital or metropolitan areas, this amount will increase by 1.5 times. Opening a barbershop in a small town can cost even 100,000 rubles.

Only by planning in advance all the upcoming troubles and expenses, you can be firmly convinced of your intentions and finally understand the scale of the solution to the situation of opening an individual entrepreneur of a hairdressing salon.

Even in a crisis, the beauty industry promises great prospects for novice businessmen. The fact is that every person always wants to look beautiful. And if, even after a decrease in purchasing power, many women have to deny themselves some purchases, they are unlikely to stop doing a haircut and manicure.

According to experts, the beauty market has fallen by 15-20% over the past three years, but this does not mean a decrease in demand.

Against the backdrop of fierce competition, newcomers can either have an economy class barbershop from scratch. This is a place to serve low income people. In addition, today the market is oversaturated with elite-class establishments, but society has begun to forget about small comfortable hairdressing salons where you can get an inexpensive haircut or haircut. And in vain - right now there is a growing demand for them.

Project concept development

Every commercial project starts with concept development. It is from her that the style of the institution, the exterior, the pricing policy and the list of services provided are repelled. Be serious about choosing a name. It should be concise, memorable, bright, reflect the specifics of the organization.

In order to open a hairdresser, try to draw your client - what are his preferences, how much he is willing to pay for a haircut. The general concept and pricing policy will depend on the clientele that the activity will count on. Today hairdressing salons are presented in three formats:

1. Economy class - focused on students, schoolchildren, public sector workers, the elderly, women who do not put forward strict requirements for services and aim to cut their hair quickly and go home.
2. Medium price category- focus on the middle stratum of the population, women who use an expanded range of services when opening a hairdressing salon.
3. Elite institutions for businessmen, show business stars, wealthy people.

Advice: in practice, the easiest and fastest way to open an economy class hairdresser. Such a business is characterized by a relatively low entry threshold and has a high profitability.

How to open an economy class hairdresser from scratch?

Opening an economy-class barbershop is excellent even in a metropolis. The business plan for the organization should include market monitoring, competition analysis, selection and preparation of premises, recruitment of personnel, as well as registration of permits. Consider organizational issues in a step-by-step sequence.

Location selection

The choice of location significantly affects the level of attendance and popularity of the institution. It is necessary to choose places with high traffic of people. The sleeping area is a great option for opening an economy class hairdresser. It is also suitable to rent a small department in a shopping center for a couple of workplaces where ladies drop in to do a quick haircut / styling. In the center, renting a room will be expensive, as a rule, more expensive beauty salons are located there.

The following requirements are put forward for the selected premises:

1. summing up all the necessary communications - water, electrics, sewerage;
2. separate entrance;
3. a place for a bright signboard, outdoor advertising;
4. autonomous ventilation system, serviceable equipment;
5. an agreement to work from the sanitary and epidemiological service when placed on the ground floor or in the basement;
6. area of ​​5 m² for each workplace of a hairdresser, subject to availability separate zone for washing hair or 8 m² without such a department;
7. the distance between the chairs is not less than 180 centimeters and 70 centimeters from the walls;
8. the presence of a utility room for storing inventory, Supplies, equipment, staff clothing.

To open a hairdressing salon from scratch, you need to take care of the design, which should be based on the general concept and style of the establishment. A client who visits a hairdresser must endure only positive emotions, which will be influenced by his environment. In order for the visitor to believe in the quality of service, the surrounding atmosphere must indicate professionalism and standards of beauty. In other words, customers will not go to a dirty, dark, tastelessly furnished barbershop.

Personnel policy

Approach the recruitment of employees at the opening with special care. Evaluate their work skills, experience, education, desire to grow and develop with your company. Even the most luxurious establishment with beautiful interior in the center of the city, customers will not visit if the hairdressers do their job poorly.

Use all sorts of recruitment channels to open - recruitment agencies, search for ads in the media and the Internet. Some institutions poach talented staff from other hairdressers, offering them higher pay and development prospects.

Salary consists of a fixed salary and a percentage of services rendered. Thus, employees will be interested in providing quality services. The number and specialization of personnel depends on the scale of the project and the range of services provided. For example, in order to open a medium-sized barbershop, you need to hire:

• hairdressers (6 people);
• administrator;
• janitor.

Equipment for an economy class hairdressing salon

The easiest option is to contact specialized company which sells inexpensive equipment. To open an economy class hairdresser, you need to purchase:

• special chairs with hydraulic mechanism;
• wash basins for washing the head;
• sushuars;
• mirrors;
• shelves and cabinets for storing cosmetic products, inventory;
• hair bins;
• furniture in the waiting room (if any);
• uniform for staff, towels, capes;
• fashion magazines, literature;
• necessary appliances and tools - hair dryers, clippers, curling irons, tongs, scissors, combs, hairpins, etc .;
• consumables - hair dyes, shampoos, balms, styling gels and foams, mousses, etc.

List of hairdressing services

The list of services provided depends on the concept of the institution, the skills of the staff and the initial investments that are allocated for development. To open an economy class hairdresser, the following services are required:

• simple haircuts for women and men;
• model haircut;
• shaving;
• highlighting;
• washing head;
• hair dyeing;
• lamination;
• styling;
• perm and biowave;
• coloring or the like.

To expand your business, you can add additional services:

• braid weaving;
• children's haircuts;
• manicure, pedicure, nail painting;
• cosmetic services;
• visage.

Many hairdressing salons, if there is free space, open a small department for the sale of cosmetics. In this case, you need to issue a permit to conduct trading activities.

Advertising for a barbershop

First of all, potential customers pay attention to the sign - the text should be "striking". The sign must be interesting, bright, reflect the activities and specifics of services.

If a hairdresser opens in a residential area, you need to tell about your services to residents of nearby houses. To do this, place ads near the entrances, on bulletin boards and in elevators. You can distribute leaflets and flyers to passers-by.

Promotions and discounts can be effective. For example, “Every 10th haircut is free”, “bring a friend - get a 30% discount”. More professional institutions introduce a system of discounts, give small gifts to their customers.

In order to effectively distribute work time, you can provide customers with discounts during hours that are rare for visiting.

What does it take to open a barbershop?

Registration - important nuance when opening a barbershop from scratch. specific legal form or other restrictions in the organization of a hairdressing salon are not allocated by law, so you need to choose between the status individual entrepreneur or .

Each of these organizational forms has its pros and cons. The choice largely depends on the sources of investment, the scale of the project, the desire to develop and open new hairdressers, expand the business with other services. simple - a minimum package of documents is required, registration will take place in 3-5 working days. When opening an LLC, you need to prepare a lot of paperwork, have funds for the authorized capital, but the risks are also minimized - in the event of debts, the business owner is only responsible authorized capital but not personal property.

After successful registration, you must select the form of taxation. To open a hairdressing salon from scratch, a simplified system (STS), a single tax on imputed income (UTII) or general system taxation (OSNO). simpler, but at the same time, for some cases, UTII can be more profitable.

To open a hairdressing salon, you need to prepare a package of permits - papers confirming registration and choice of legal form and permission to provide services.

The most important thing is to get permission from the sanitary and epidemiological station and the fire inspection.

The SES permit is granted after a thorough check of the employee of this institution and the preparation of an act of compliance with applicable standards.

For paperwork with fire inspection You can submit a declaration. The service worker will declare your company and send a notification. Such a process can take a long time, so it is best to arrange with the inspector to conduct a fire safety check.

The list of permits must also contain:

• waste management contract fluorescent lamps(if such are used in the process of activity);
• agreement on disinfection and disinsection;
• sanitary books of hairdressers;
• lease agreement or ownership of the premises;
• book of complaints;
• a log of familiarization of personnel with safety regulations;
• register of disinfectants.

How much does it cost to open a barbershop from scratch?

How much does it cost to open a barbershop? The level of initial investment depends on the format of the institution and the scale of the business. Consider approximate calculations for opening an economy class hairdresser from scratch:

• conducting repair work- 200 thousand rubles;
• purchase of consumables for 2 months - 100 thousand rubles;
• purchase of equipment - 300 thousand rubles;
• IP registration - 1 thousand rubles.

Monthly expenses:

• payroll fund (per month) - 80 thousand rubles;
• marketing and advertising - 20 thousand rubles;
• payment of taxes, utility bills - 15 thousand rubles;
• rent - 20 thousand rubles.

The total cost of starting a business and its further development will amount to 600 thousand rubles. subject to the lease of the premises. If you buy a suitable area, the level of investment will increase several times.

Is it profitable to open a barbershop?

The level of income of a hairdressing salon depends on a number of factors:

1. the chosen concept of the institution;
2. good location;
3. conducted pricing policy;
4. professionalism of masters;
5. marketing and advertising;
6. list of services rendered.

Payback periods and profitability are individual for each case. Approximate calculations when opening an economy class hairdressing salon:

• number of clients per day - 20 people;
• average check - 400 rubles;
• daily revenue - 8 thousand rubles;
• monthly income -240 thousand rubles;
• net income - 105 thousand rubles. (revenue minus monthly expenses).

As can be seen from approximate calculations, it is possible to recoup the invested investments after six months of activity. In practice, in a crisis, it is possible to recoup the costs of opening a hairdressing salon in 1-2 years.

The prospect is obvious: when you reach zero, income will increase, and you can think about expanding the business. How long this will take depends on each case individually. You can develop in different ways - buy out a rented property, open a second hairdresser and think about creating your own network.

But in order for the project to pay off quickly, get ready to work hard. In the first months, it will not be possible to ensure a stable client flow, since each potential client will only “take a closer look” at a new place. Any business should please, interest its owner. It doesn’t matter if you are going to open a hairdresser from scratch or learn how. If you constantly monitor the work of staff, do not save on advertising and build a competent pricing policy, you can quickly recoup your initial investment.

Opening a barbershop from scratch is a promising and profitable business, which will begin to generate income from the first months of operation. The amount of revenue and further development will depend on organizational moments. To open a successful and profitable hairdressing salon, you need to choose a development concept and decide on the format of the institution, find qualified employees and equip the premises for work.

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Today, the idea of ​​opening an economy class hairdressing salon is becoming profitable, since it is for simple standard services at a low price that the demand is increasing, which is not yet able to satisfy the modern beauty market.

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