Business selling flowers pros and cons. What documents are required to trade plants? Profits from opening a flower shop

How to open a flower shop and earn income in the shortest possible time.

Not a single holiday is complete without beautiful bouquets that guests rush to hand over to the hero of the occasion.

But there are still weddings, anniversaries, corporate banquets, during which it is customary to decorate the hall with flower arrangements. Add to this the dates of lovers, because there are still ardent young men who want to give their lady of the heart fresh roses or daisies, and you will understand how profitable this type of business is.

If you are looking for a niche in entrepreneurial activity, then it will not be superfluous to know how to open a flower shop what kind of start-up capital is needed in this business and how profitable this type of business is.

The answers to your questions can be found in this article.

Capital investments: 500,000 - 600,000 rubles.
Payback of business - from 1 year.

Benefits of opening a flower shop

Not in great demand among entrepreneurs ...

Many dealers are afraid to deal with such a delicate product. Yes, and this market is really filled to a sufficient extent, because, wherever you look, grandmothers are everywhere offering uncomplicated bouquets grown by their own hands, then flower stalls with a small and inexpensive assortment of goods, or pretentious markets where they sell bizarre compositions at exorbitant prices.

And yet the discovery flower shop can become a cost-effective and profitable business, because it has many undeniable advantages:

1. You do not need to have a lot of money in order to launch this startup.
2. You don't have to be a florist or have an agricultural background to own a flower shop.
   Your business is business, and leave the rest to specialists.
3. In order to open your own flower shop, you do not need huge areas, which means that renting a room will not ruin you.
4. Flowers will always be hot commodity while people celebrate birthdays, fall in love, get married, have children, that is, they live a normal life.
5. This type of business in itself implies creativity, you can come up with more and more competitive advantages and increase the customer base.

Competitive advantages of your flower shop

A business started from scratch does not promise huge earnings at the startup stage. Until you have a wide customer base, you cannot dream of super profits.

To attract a lot of customers, you need to figure out how you can profitably differ from your competitors. Alas, the competition in this type of business is quite serious, so you have to try.

Fortunately, owning a flower shop allows you to create many competitive advantages.

For example:

• Maintain a reasonable pricing policy.
  It is unthinkable not to overprice the flowers, but to mark up enough to keep the business profitable.
• Offer the customer a good range of products.
  You should have flower arrangements for every taste and budget: small inexpensive bouquets for schoolchildren and students, luxurious roses or orchids for wealthy clients, intricate compositions for originals, etc.
• Conduct promotions in holidays: March 8, Valentine's Day, September 1, etc.
  For example, “Three bouquets for the price of two”, “Buy a bouquet and get a card as a gift”, etc.
• Consider a loyalty program for regular customers.
• Organize a delivery service for those who cannot deliver the bouquet in person.
• Make sure that the sellers and florists working in your flower shop are as friendly, smiling and competent as possible.

Disadvantages of Opening a Flower Shop

This type of business, like any other, implies the presence of not only advantages, but also disadvantages.

Often, entrepreneurs do not want to open a flower shop for a number of reasons.

The most common are:

1. Perishable goods.
   Even clothes have their expiration date, going out of fashion. But stale clothes can at least be sold at a discount.
   It is rather difficult to carry out such an action with flowers: few people want to buy half-dead flowers, albeit at a low price.
2. The seasonality of this type of business.
   For example, summer is considered the low season for sales, but on holidays flower goods flies away instantly. But after all, you should always pay taxes, pay salaries to employees, eat and dress, regardless of the season.
3. When ordering large quantities, you can get a defective product, hidden among quality flowers.

And yet, these disadvantages of opening a flower shop can be fully compensated by not ordering more goods than you can sell, not spending all the profits, but saving enough to survive the low sales seasons painlessly, working only with trusted suppliers.

Features of owning a flower shop

“If you want milk, don’t sit on a stool in the middle of the pasture, waiting for the cow to come to you and offer her udder.”
Richard Branson

A flower shop is also a business, so it operates according to the laws of entrepreneurial activity. The more clients, the more profit.

And yet, the flower business has its own nuances that must be considered before starting a business:

1. The most favorite flowers of Russians, however, like Ukrainians and Belarusians, are roses.

   In pursuit of originality, consumer tastes cannot be ignored.
   It is necessary, depending on the season, to have daisies, gerberas, freesias, lilies, chrysanthemums, sunflowers, dahlias, asters, alstroemerias, irises, carnations in the assortment.

2. The assortment of flower shops is similar.

   You are unlikely to find any unusual flowers from a supplier that are not available from competitors, so focus on original colors, creating interesting compositions, a variety of types of flowers, the sale of not only ready-made compositions of cut flowers, but also plants in pots.

3. March 8, September 1, February 14 - the days of big earnings for flower sellers.

   No one will judge if you raise prices substantially these days.
   But in the summer, you will have to tighten the belt more tightly, since there are much fewer flowers at this time.

4. The sale of flowers cannot be called waste-free.

   15–20% of discarded plants are considered normal. You shouldn't be upset about this.

5. In order to keep the freshness of your goods as long as possible, you should install special refrigeration equipment in the flower shop.

   It is not cheap, but it will help to further reduce costs.

4 ways to make money selling flowers

Your own flower shop code name for business. Most often, entrepreneurs who want to sell such a beautiful and delicate product open the following types of outlets:

Flower pavilion.

This is the most profitable option for those who do not have a large start-up capital, because, in fact, you only need to rent a retail outlet in a crowded place, for example, a large shopping center, underground passage, etc.
If you choose the wrong place to trade, where there will be few people, you risk burning out.

It is also important to take into account the low level of solvency of the future clientele, therefore, when purchasing goods, give preference to inexpensive flowers. Special equipment or decor in the flower pavilion is not required.

Actually a flower shop.

Here you will have to invest much more money and rent a small retail space, decorating it to your liking.

Due to the fact that your sales area will increase, you will be able to sell not only cut flowers, but also ready-made compositions, plants in flowerpots, etc.

The clientele of flower shops is middle-class, so do not make huge fancy arrangements in advance. They can be made to order from scratch.

Flower boutique.

This is a slightly pretentious establishment for customers who appreciate not only the quality and assortment of goods, but also the interior, level of service, etc., so you will have to invest a lot of money in your flower boutique.

You can also experiment with the range of goods: buy both classics and exotic plants from suppliers.

You don’t have to pacify your imagination in composing flower arrangements either.
A flower boutique does not have to be opened right in the center. If you compare favorably with competitors, then your products will come to remote areas.

Online flower shop.

Here, in addition to renting a room and purchasing refrigeration equipment, you will have to spend money on creating a website.

Another disadvantage of this type of business is the inability to get a random customer, since purchases are made on a pre-order basis. To increase the profitability of an online flower store, it is recommended to combine it with a regular one.

Step-by-step instructions for opening a flower shop

The main components of the implementation of this type of business are the premises, its decor, the purchase of equipment, establishing relationships with suppliers and recruiting personnel.

In addition, you will need to officially register your flower shop and advertise it in order to get your first customers.

It will take no more than 4-5 months to launch a startup if you can agree with all government agencies.

Registration of a flower shop

Of course, you will have to register your enterprise, like an individual entrepreneur, and register with the tax service.

You don’t need to obtain a special license not to open a flower shop from scratch, but you will have to get the approval of the fire service and the sanitary and epidemiological station that the room you have chosen meets all standards.

The cost of registering an enterprise ranges from 30,000 rubles and more.

All these procedures should not take you more than 2 months.

Flower shop premises

To start a business, it is not necessary to purchase or rent a huge area. You will be enough and 30 square meters. m.

Not only a trading floor, but also at least one household room where the staff will rest and change clothes, where you can store part of the products, etc., as well as a bathroom.

Rent of one square meter even in small towns- an expensive pleasure.

In the regions, the cost of a monthly rental of premises will range from 25,000 rubles. In large cities, this amount can be two or even more times higher.

In addition, keep in mind that if you want to locate your flower shop directly in the center, and such a location will certainly have a beneficial effect on business, then renting a room will cost even more.

If the condition of the premises you found is not too good, then it will have to be renovated. If there is no need to repair the hall for a flower shop, then you will definitely have to decorate it in such a way as to attract the attention of customers.

Fortunately, the flowers themselves are a great decoration, so you don’t have to spend a lot of money on interior decoration.

Flower shop equipment

In addition to commercial furniture (counter, shelving), you will have to equip the utility room with at least a minimal set of furniture: staff changing lockers, a table, chairs, etc.

Remember that flowers are perishable goods, so they are much better preserved in the cold. You can purchase a special refrigerator for flowers to store goods, although ordinary industrial refrigerators will also work.

flower shop staff

People always need flowers, so it is desirable that your store works seven days a week, for example, from 10.00 to 22.00.

To do this, you will have to hire several sellers to work in shifts.
If you have registered a small flower shop (about 30 square meters), then you can get by with one seller per shift. If you aim for more large enterprise, then you should think about hiring two sellers to change.

You need to hire a professional florist to create original floral arrangements, but to keep the cost of a new venture down and allow it to get off the ground, you need to hire a salesperson who knows how to put together simple yet beautiful bouquets.

Therefore, to open a flower shop, you need the following staff:

Until your business begins to bring in a lot of profit, you should not hire a driver who will bring flower products from suppliers (you can arrange delivery directly to the office) or deliver them to customers at home.

This position should be considered later, when the business gets back on its feet.

Accounting and store management you can do on your own.

Flower suppliers to the store

If you are not planning to build a greenhouse and grow flowers for sale yourself, then you will need suppliers.

The most popular suppliers of flower products in Russia are the Mytishchi State Farm of Ornamental Horticulture, the Yuzhny State Farm and CJSC Kosino Agricultural Firm.

Perhaps you will open a new supplier that will suit you in all respects.

flower shop advertisement

Of course, the most popular way to attract customers is to serve them well and sell quality products.

If your business is just starting to function in the market, then use ads, videos on local radio and the Internet (social networks, city forums) to advertise it. And you should also invest in a colorful sign that will immediately attract the attention of customers.

How much money do you need to open a flower shop

So, if you are wondering: “How much does it cost to open a flower shop?”, then for everything about everything you will need a starting capital of at least 500,000 - 600,000 rubles.

Item of expenses	Amount (rub.)
Total:	RUB 550,000
Company registration	30 000
Premises rent and repair	100 000
Purchase of furniture and cold. equipment	200 000
Purchase of the first batch of goods	50 000
Employee salary (per month)	60 000
Advertising	30 000
Additional expenses	50 000

We offer you to view a selection of useful tips from an expert:

when and how best to open a flower shop,

what should you pay attention to?

Profits from opening a flower shop

Get ready for the fact that the flower business, like any other type of business, will not bring fabulous profits at first, so put in the amount start-up capital the cost of renting the hall and staff salaries (at least for a period of up to 3 months).

As soon as your business gets on its feet, then revenues will automatically increase.

Download a ready-made business plan for a flower shop with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

Flower shop revenue calculation

As you can see, in a favorable scenario, a flower shop begins to pay off after 3-4 months of work. Expected profit: 20,000 - 50,000 rubles per month.

Of course, with such monthly income, you should not expect your business to pay off before a year of successful activity.

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- an idea that visits many people who dream of having their own business and finally starting to work for themselves. The advantages of this type of activity are minimal initial costs, ease of organization and great prospects in terms of development. At correct design business and having a business plan can be achieved good luck and recoup expenses within a year.

In what direction can you work?

Before proceeding with the registration, formalization and purchase of equipment, it is worth understanding the formats of the flower business. The following options are available here:

• Small flower tent. There is high competition here, but with the right choice of a place for trading, a shortage of buyers is excluded. In order to count on big profits in business, it is important to know the features of flower storage, take into account their fragility and fragility. On average, twenty types of flowers are enough for such a business. main role product packaging plays.
• Small flower shops. Such outlets should be based in busy places where there is a large flow of people. Unlike a tent, here at the disposal of the entrepreneur big square, which allows you to expand the range by adding flowers in pots, souvenirs, soil for flowers and other goods. This format implies higher investments. The average payback period depends on the time of year when the store was opened. If this happens before the holidays, the costs will recoup faster.
• Online flower shop. This type of business is suitable for people who have experience in trading in real life. The question is is it profitable to open a flower shop online. With the development of the Web, this direction has become really popular and brings stable profit. People get the opportunity to place orders without leaving their homes. The advantages of the method are that there are no large expenses, because it is not necessary to spend money on the purchase (rent) of premises and equipment, as well as the search for employees.
• specialized boutiques. Such a flower shop is located on the first floors of buildings or in shopping centers. Everything should be here highest level, beginning with external design and ending with the preparation of the bouquet. To open such a boutique will require higher costs (about $80,000). With a competent approach in doing business, you can count on stable profits and a quick payback. On average, such a salon can bring 5-7 thousand dollars.

Subtleties of registration

The next step is to formalize the business. Here it is important to consider options for the form of ownership - IP or LLC. The first type is suitable for a flower pavilion or a small shop. There are no problems with obtaining a certificate from the authorized bodies. The optimal taxation system for individual entrepreneurs is the simplified tax system, thanks to which you can reduce tax expenses (you will have to pay only from actual profits). This option helps out in the off-season, when the flower shop brings less profit.

Another thing, if we are talking about a large salon or boutique. Shopping is done here powerful people and companies, so you can’t do without registering an LLC. A feature of this organizational and legal form is the possibility of making payments by bank transfer, through a specially opened current account. Here, the optimal form of taxation is UTII, when the calculation is made according to average parameters, and payment can be made in installments.

The next stage after the registration of an LLC or individual entrepreneur is the purchase of KKM and its registration with the Federal Tax Service. If you act on your own, it will take about two weeks. If you use the service of cash register sellers, the procedure will take about three days. According to the legislation, an individual entrepreneur can work without a cash register. The problem is that not all suppliers are ready to cooperate without a stamp.

What documents are required?

The flower shop must have the following documentation:

1. Review book.
2. SES conclusion.
3. Permission to trade (issued by municipal authorities, taking into account Federal Law No. 381).
4. Price (optional).
5. Sales invoice (may not be shown to customers).

All papers must be correctly executed and available to customers. The rest of the documents should include a lease agreement, a cash register, as well as a certificate confirming the registration of KKM. It must be kept in the store. Employees will also need to have health books.

To open a flower shop , certificates are not needed, but their presence increases the confidence of buyers. If you work with experienced suppliers, they will definitely have certificates. It remains to make a copy of the document and keep it at hand.

Finding a place

Choosing the location of a flower shop is an important and far from easy task. In this type of business, there is always competition, therefore, over the search suitable premises will have to sweat. The average cost of a retail space with a large flow of customers is 60-100 thousand rubles a year. If you have any difficulties in finding a place, you can invite a specialist.

There are several options for arranging a store:

• In a small “house (tonar, trailer).
• In the mall.
• In an already rebuilt house (the first line by the road).
• In a separate building (best option).
• In the pavilion, consisting of modular elements.

From the standpoint of costs, it is more profitable to rent premises in a shopping center, and the “pavilion” option will cost more.

Remember that the success of a business largely depends on the correct choice of location, so it is undesirable to rush into this matter.

Purchase of equipment

Now consider, what it takes to open a flower shop. AT minimum set includes work tables, showcases, shelves, racks and refrigeration equipment. You will also need a tool for florists, which include:

• Secateurs.
• Scissors.
• Clippers and more.

The purchase of a KKM for an individual entrepreneur is optional (as mentioned above), but if you choose an LLC, you will have to fork out. With this form, you can not do without printing checks and other documents confirming the purchase.

Range selection

Composing step by step instructions for business development, it is worth taking into account another factor - the range of products. If you deal only with slices, you can’t count on big profits. Expansion of the range is indispensable. On sale should be fresh flowers, green spaces, various compositions of dried flowers. From additional goods, with which you can expand the range, it is worth highlighting:

• Cache-pot of various shapes and sizes.
• Decorations for bouquets.
• Toys, postcards and souvenirs.
• Figurines made of marble, plaster or plastic.

It is advisable to replenish and update the choice of goods on a regular basis, which guarantees a stable income and coverage of customer needs.

Staff selection

Do not underestimate the importance of another stage - the selection of employees. A small store can get by with three employees, namely an administrator, a florist, and a salesperson. If you have an Internet resource, as well as a delivery service, you will need one more person.

You can not take to the store people who previously worked only on the street. Experienced entrepreneurs assure that the taste of such people has already been spoiled, so instead of beautiful bouquets, “wreaths” are obtained. In addition, when selecting people, you should not pay attention to documentary evidence of experience - the presence of certificates, diplomas or other papers confirming the completion of courses. Experience plays a key role in this field.

Advertising

It is not enough to open a flower shop - it needs to be promoted, to convey to people information about the emergence of a new outlet. The amount of profit already depends on the success of this stage. initial stage. Lots of promotion options:

• Create a beautiful sign.
• Smart window dressing.
• High quality goods.
• Creation of advertising posters and submission of announcements.

You can create your own website on the Internet, which will perform two functions at once - to bring new customers and provide information about the outlet, promote the brand. If funds are available, you can advertise on radio or TV. good option there will be cooperation with large companies that can be offered wholesale sales at more than affordable price. If you make the expenses for the promotion of a flower shop regular and choose the right strategy, the result will come.

Basic costs

Now consider the main dilemma, how much does it cost to open a flower shop from scratch. The items of expenditure are as follows:

1. Room rental. Costs depend on many criteria, from the area to the location of the outlet. For the arrangement of the store enough 45-50 square meters, which will cost 20-100 thousand rubles of rent every month. When opening a boutique in the city center, you will have to pay more, but it is undesirable to immediately invest a lot of money (in the absence of experience).
2. Room renovation. The rented area is not always suitable for trade (if it is not a place in a shopping center). So the costs can increase by another 20-30 thousand rubles with the usual cosmetic repairs. If a designer is involved, the costs are much higher.
3. Equipment. Equipment costs depend on the form of business. So, the purchase of KKM will result in 10-15 thousand rubles, and the total costs will be (based on the list above) about 150-200 thousand rubles.
4. Staff. If you have four employees, you need to be ready to give 80-100 thousand rubles a month. At the initial stage, you can get by with one seller, and take care of the rest of the issues. With a professional approach to organizing a business and hiring an experienced florist, you will have to spend a large amount. The services of such specialists cost 30-40 thousand rubles a month. In addition, employees will have to be sent to advanced training courses, which also translates into a tidy sum - approximately 5-30 thousand rubles (depending on the regional location).
5. Primary purchase. Already at the beginning of the activity, it is necessary to purchase goods so that you can offer something to customers. An average of 40-50 thousand rubles (for the capital) will go to buy a cut. Rates are lower in regions. The total cost of filling the store is 350-400 thousand rubles.

The total monthly expenses average about 700-800 thousand rubles. This amount can be significantly reduced if you save on equipment, repairs, rent and other cost items.

How to increase profit?

When developing step-by-step instructions for business development, it is important to focus on increasing profits in the future. Profit depends on the following factors:

1. Choice of scale of activity (boutique, pavilion, shop).
2. Location.
3. Supply security.
4. Product advertisements.
5. Applied methods of sale.
6. The size of the initial investment.

How to increase income?

To increase the level of profit, you should use the following tips:

• In addition to a bouquet for a young girl, you can offer chocolate or other sweets. The gifted person will be satisfied, and the flower shop will receive additional income.
• Availability chewing gums or special sweets can be useful for a young couple who, during a date, may kiss.
• It is possible to sell alcohol along with flowers. At the same time, there is no need to buy a license - it is enough to conclude an agreement with one of the stores selling alcoholic beverages.

Results

The flower business is considered a profitable business. Its advantages include:

• Small start-up capital. It is not necessary to start immediately with the opening of the store. At the start, you can limit yourself to a pavilion near the metro. In this case, the costs will be about 300-400 thousand rubles.
• Ease of closing a business. If necessary, you can cover up activities and sell equipment.
• Large trade margin. The average markup in the flower trade is 120-150 percent (not counting the cost).

Among the shortcomings, it is worth highlighting the fragility of the product and the seasonality of the business. But such disadvantages are not a reason to refuse such an attractive way of earning.

Ask anyone if he would like to become a businessman, and he will surely answer that he would. Firstly, it is very prestigious, secondly, any businessman is his own boss, and thirdly, business, as a rule, has no limits on profitability. But what kind of business to open so that it brings income and success? Today it is not difficult to find, it is much more difficult to come up with them yourself. However, you should not reinvent the wheel either, you can simply choose one of the most cost-effective and to your liking.

Business ideas are completely different. There are those that can work for a person without special knowledge and skills, there are those that require virtually no investment (for example,). Desire, analysis of your capabilities and the amount of start-up capital (or its actual absence) will help you make a choice. One of the most cost effective and interesting views business can be the opening of a flower shop.

How to open a flower shop from scratch?

You don't have to be a florist to open a flower shop. However, it is desirable to have experience in running a business or at least in sales. In addition to routine things like choosing a premises and purchasing an assortment, you need to register your business. Registration must be carried out with the relevant authorities as an individual entrepreneur with OKVED (code 52.48.32 - Retail trade in flowers and other plants, seeds and fertilizers). After purchasing a cash register, you must register it.

You will need the following package of documents:

• Conclusion of the SES;
• Trade Permit;
• Invoices for goods.

In addition, you will need a cash register, a lease agreement for the premises, as well as a price list.

What does it take to open a flower shop?

It's no secret that to successfully open any business, you need a desire, a business plan and some start-up capital. Specifically, the flower business requires the purchase of flowers and materials for decorating bouquets, the presence of a warm room, employees, and, of course, a beautiful and memorable name for the store.

Choosing a store location

The profitability of your business can largely depend on the choice of a place to open a flower shop. The most profitable can be considered places near the registry office or the park. Transport links will also be excellent. In addition, the accessibility of the store for both pedestrians and motorists is also important.

Room selection

The room must first of all comply with the requirements of the SES, as well as be comfortable, warm and cozy. By the way, on the basis of a regular store, you can open an online store with delivery.

Room types:

• Flower kiosk;
• Floristic salon;
• Flower shop.

The choice may depend on the profile and starting capital. For a flower kiosk, a room of 8-10 square meters will be enough, for a large-scale store, about 30-40 square meters will be required.

Purchase of goods

To make connections with good suppliers just find them on the internet. Pay attention not only to their advertising and portfolio, but also to the reviews of their clients. As a rule, the work is coordinated 2-3 weeks before the deliveries themselves, and before the holidays - 3-5 weeks before.

Advice: try to cooperate with at least two or three suppliers. This will help to avoid problems with deliveries, even if some of your partners suddenly have force majeure circumstances.

Range selection

You don't have to be a florist to be in the flower business. But it is necessary to understand which plants should be introduced into the assortment and how to sort them.

In addition to standard cut flowers should be kept in the store potted plants, seeds, fertilizers, soil, roots, packaging materials, Stuffed Toys, postcards and souvenirs.

The most popular flowers are roses, chrysanthemums, tulips, lilies, hyacinths, orchids and other popular plants. It is not worth buying flowers in large quantities. And in the cabin it is necessary to maintain a special microclimate, especially for capricious plants.

Staff

Properly selected staff is very important, especially in the early stages of your flower business. It will be enough to hire two experienced or at least just graduates with medical books. The training of florists is very important, especially when working with capricious plants and flowers.

Advice: over time, it will be possible to hire employees and train them from scratch so that they know all aspects of working in your store, and you have confidence in them as specialists.

Equipment

First of all, in a flower shop or salon, you need an industrial refrigerator in which you can store plants without damaging them. Racks for souvenirs, packaging materials and potted flowers, stands, shelves and counters are also needed. The design of the store should be aesthetically beautiful, it is necessary to maintain cleanliness and fresh air in room.

Flower shop name

As you call the ship, so it will sail - an old, but very true truth. And it's not always easy. You can turn to professionals in the field of advertising, or you can name a flower salon by the name of your beloved wife or daughter, as well as by the name of an outlandish flower. The name should be stylish, memorable and fashionable. The flower shop "Romashka" can only remind you of the remnants of the Soviet past, but if you call the flower shop "Azalea" or, for example, "Magnolia", even the sign itself will catch your eye. If a store delivers flowers along with fruit baskets and gifts, it could be called "Eden", which would be associated with beauty and luxury. The name of the flower shop can also be associated with the location. For example, if it is located at a crossroads, it can be called "Oasis". If you call the flower shop "Eternal Summer" and make a themed interior, it will be very bright, stylish and memorable. You should not give names that are trivial and do not carry any meaning. Then he will automatically doom himself to low popularity. The most important thing is that the name should be not only beautiful, but also sonorous and memorable. This is important both for word of mouth and for the store to be heard by the townspeople.

flower shop advertisement

Today, there are a huge number of ways to advertise any product or service. It can be advertising on TV, and an ad in newspapers and on bulletin boards, and jingles on the radio ... It all depends on the budget and taste. It would be useful to create your own site and groups in in social networks. By the very opening of the store and by the holidays, you can arrange promotions and distribute flyers. The brighter the opening of the store, the more likely it will be popular.

Advice: The idea of ​​opening a flower business is not new, and there are a lot of competitors in this business. Therefore, the approach to the store must be creative. It is advisable to come up with some of your own zest or know-how, which will be unique to your salon. Moreover, in this way you can not only attract attention, but also make the store constantly be heard.

Is the flower business profitable?

Today, business has become very popular, and they have also begun to open everywhere. Flowers are grown the same way. This type of crop production has recently become not only popular, but also very profitable. But is it profitable to sell flowers?

People have been buying flowers for centuries. Both before and now they are given to artists, wives, lovers, teachers, and some buy bouquets for themselves, just to put them in a vase at home. Therefore, flowers have not lost their popularity, and their sales will be profitable for many more years.

Expenses

So, what should be the starting capital to open profitable business? This type of activity does not apply to methods, so you will either have to earn and accumulate, or apply to the state for subsidies. However, you can get by with the amount of 500-600 thousand rubles. The expenses are as follows:

• Registration of an enterprise - 30 thousand rubles;
• Rent of the premises plus its repair (if necessary) - 100 thousand rubles;
• Purchase of equipment (including a refrigeration unit) - about 200 thousand rubles;
• Salary to employees - 30-40 thousand rubles;
• Advertising - 20-30 thousand rubles;
• Purchase of goods (first batch) - 50-70 thousand rubles;
• Related expenses - 30-60 thousand rubles.

Profits from the flower business

A flower business, like any other, must endure a period when there is practically no income, and its owner will have to wait for some time until the costs pay off. Usually it takes about 3-4 months, but sometimes for six months or a year. You should not expect big revenue either, it increases gradually month after month. The price of the goods should be set no less than 200% of the purchase price, otherwise there will be no profit at all. Huge batches of products are also not worth buying for the first month.

With the most conservative estimates and taking into account all the costs, you can get the following picture:

• The loss for the first month will be about 80-70 thousand rubles;
• Loss for the second month - 40 thousand rubles;
• Loss for the third month - 10 thousand rubles;
• Profit for the fourth month will be 10 thousand rubles;
• Profit for the fifth month - 20 thousand rubles;
• Profit for the sixth month - 30 thousand rubles.

As we can see, in the first 3-4 months, funds will have to be invested without making a profit. You will have to invest, in particular, in the purchase of products and wages employees. In the future, revenues will grow, and their growth will depend on advertising, demand and many other factors.

Flower business from scratch - reviews

Many people open manufacturing businesses. Including today there are many owners, whose reviews can be found on the network in large numbers. Flowers can also be not only sold, but also grown, as some people do. However, if you do not understand the cultivation of flowers, it is better not to undertake such an activity. However, positive feedback there are also a huge number of people who specialize only in sales.

Marina:
I have loved flowers since childhood. And both potted and garden. Perhaps this love is hereditary, because it is passed down from generation to generation. My mother once kept a small flower stall, and from early morning, having cut flowers at home (of which we had whole plantations), she sold them in a small square in the city. Her father helped her, transported all the products. Often her mother's hands were weathered, but she loved her job. I decided to follow in her footsteps. At first she received a certificate of a florist, studying to be a manager at the institute, then, after working for some time in a flower shop and saving money, she opened her own small stall. Only mine was already equipped and warm. By that time, my mother was already retired, and it turned out that it was she who was the supplier of the products. And I'm glad. Together with her, we organized a small business with all the certificates. Gradually we began to expand. They opened another similar stall and hired a salesman. They hoarded money. Today, together with my mother, I own a whole network of small flower shops and shops. My growing daughter also wants to become a florist. After all, flowers are wonderful! I will gladly help her in her endeavors.

Sergey:
It's not that I always wanted to be in the flower business someday. I had my own car wash, which my parents helped me open when I was 25 years old. And she brought in a very good income. When I got married and had a son, I brought a huge bouquet of roses to my wife at the maternity hospital as a sign of gratitude when I took them home. We drove and talked, she admired the bouquet all the way. Then she told me: “let's open a flower shop? I did a little floristry and I’m ready to work there!”. Before that, my wife did not work, because there was no need for it. I told her so at the beginning, because the income from car washes (of which there were already three in the city by that time) justified all my expectations. After two days of almost endless persuasion, I nevertheless agreed to open a small salon, in which my wife appointed herself the chief artist and manager. You could say that I gave it to her. To my surprise, in just a couple of weeks, there was such a huge demand for bouquets and compositions from my wife that we did not even have time to buy products! From under her light hand, from ordinary flowers and jewelry, whole works of art were born, which buyers used not only at weddings and various holidays, but also gave them to their women. Two months later, the wife began to recruit workers and train them herself. Her salon moved to a more spacious and beautiful room, and in addition to them, we opened two more of these, in which her students worked. I guess it's time for me to close the car wash and open a whole chain of flower shops across the country.

Anna:
In her student years, she worked in a flower shop on the night shift. Sleep was already terribly desirable, and the demand was very small. I didn’t understand at all why I was sitting in the pavilion from evening until morning, if there was practically no profit. I decided to talk to the owner of the store, I wanted to offer her some tricks and promotions to attract customers. Firstly, the bouquets were sold terribly boring! I wanted to diversify artistic compositions. Secondly, she did not have any discounts and discount cards, it was necessary to do so. Thirdly, it would not hurt to simply distribute flyers for products. For some reason, my conservative mistress flatly refused my proposals, and everything remained the same. However, I firmly decided to save money and open my own pavilion. Two years later, I did just that. During this time, I studied the entire market and the nuances of opening my store. I found profitable suppliers with excellent products and worked on my own floristry skills. So, being a 4th year student at the institute, I have already become a businesswoman. I did not do night shifts, but, having agreed with the teachers, I worked in the store all day and was very glad about it. I not only sold standard bouquets, but also dyed white flowers in different shades, down to all the colors of the rainbow. I bought a variety of jewelry, even went to the atelier for this. There were no bouquets like mine in the whole city. A lot has been said about my shop. I sold bouquets in huge quantities and made them to order. Once, before March 8, I came up with the idea to open a second pavilion, because I was sure that my bouquets would be sold with a bang. So I did. I hired a worker and told her what was happening in my showroom. She was immensely happy to be my subordinate, as she herself said, and glad to learn what I can do. A year later, she became my companion, and now the two of us own a whole network of flower shops and several stores in two cities.

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How can you start any business? From a business idea. And the choice of a business idea depends, as a rule, not only on demand, but also on the desire of the one who decided to open his own business. A flower shop, salon or stall have different scales and sizes of different significance. But it is not always necessary to open a huge store that will pay off in several months. It is quite possible to start small, gradually expanding and developing yourself and employees. The flower business is very profitable, especially during the holidays. Although, thanks to these holidays, it can be characterized to some extent as seasonal, which means that incomes will be different all the time. Like any business, a flower business requires care and accuracy not only in documentation, but also in the sales process. After all, flowers are a very fragile product, requiring special conditions of maintenance and care.

In contact with

How to start a flower business: how to open and register a flower shop, what you need to open (advertising, equipment, related costs), premises and location, assortment policy and the subtleties of purchasing goods.

 

This is not just a business. Over time, it becomes a way of life. Captivates, captivates, captivates. How? Constant contact with nature. A permanent feeling that you bring a particle of beauty into the world, you give joy to people. An activity filled with emotions. Who once plunged into the flower business, parted with him only due to force majeure.

However, we will talk about the mentioned correct approach, which will allow you to get the maximum possible profit from trading in such a complex product.

How to open a flower shop

Consider the question of where to start and how to properly organize the flower trade.

Registration

The registration process is perhaps the easiest thing in the flower business. Register IP in accordance with 52.48.32 OKVED " Retail sale of flowers and other plants, seeds and fertilizers. It is necessary to choose a taxation system (UTII or STS).

After registering the enterprise, it is necessary to purchase a cash register, as well as register the cash register with the tax office. Self clearance will take about two weeks. It is easier to use the service offered by KKM sellers. In this case, the registration process in the tax office will take a maximum of 3 days.

Mandatory Documentation

At the point of sale (regardless of its area), a package of documents must be present, and most of them must be available to buyers. This includes:

• Permission for the right to trade (obtained in the council in accordance with N 381-FZ).
• Conclusion of SES on compliance.
• Book of complaints and suggestions.
• Price (optional).
• Packing list.

The remaining documents (lease agreement, KKM registration certificate, cash register) are also preferably kept at the point of sale. Sellers and florists must have medical books, as well as badges with full name and photo.

Certification

Certification is not required, but there is a caveat. This document inspires confidence, and the business owner costs the cost of a photocopy. Most reputable suppliers undergo voluntary certification. It remains only to take a copy from them when purchasing goods.

What does it take to start a flower business?

Advertising

from four sides. The box itself costs about $1,000, but that's just the tip of the iceberg. The main expense is coordination in the proper instance, which can cost $10,000 (MSK). In the regions, these figures are much lower, but they cannot be ignored (a significant expense item).

Flower shop equipment

You can't open without a refrigerator. cooling chamber may be ready, but it is extremely inconvenient. It is preferable to do "by yourself". In this case, you do not need to immediately turn to the "masters of the cold." First you need to build the “room” itself (more profitable). One side of the refrigerator should be "deaf". Well, if it is a wall. The rest are plastic "windows" made according to individual measurements.

A door is required, but preferably several (depending on size). After the chamber is built, a cassette split system or a monoblock is installed in it (possibly when there is another "blind" wall). Together with all the work, the refrigerator will cost from 120 to 200 thousand rubles.

In tonars or small pavilions, a standard split system with a winter option is installed. Accordingly, this is the cost of a conventional installation of an air conditioner.

Racks for flowers are needed, as well as flowerpots. In large cells, shelves are usually equipped and glass vases are used. In tonars and small pavilions, these are special designs (about 4 thousand one) and plastic flasks (from 80 to 150 rubles each) for them.

Cash machine

The cost of a cash register varies in the range from 9 to 15 thousand rubles.

The purchase of a cut for a small pavilion will cost about 40 thousand rubles (MSK). Fully fill a large store with goods: from 300 to 400 thousand.

Related costs

Flower packaging is required. For starters, you can not get too carried away with the color scheme, get universal shades: mesh, felt, matting, sisal, ribbon. Transparent cellophane - No. 1. Always needed. This is the most popular type of packaging. In addition, you will need: gerbera wire, teip, adhesive tape, glue gun. From tools: secateurs, scissors, floristic knives, wire cutters. All together will cost about 5 thousand rubles.

Premises for a flower shop and its location

A store or outlet may be located:

• In the tone. Small place on wheels. In fact, car trailer.
• In the pavilion. Small rooms, modular designs.
• In a separate room (rare, almost unreal luck).
• On the ground floor of a residential building (only the first line).
• In the mall.

The lowest rent is in shopping centers. Then - tonars and pavilions.

In a separate line: online store. It should be opened with a fully established business. It cannot exist separately.

The territorial location of the flower shop (IMPORTANT!)

From right choice the location of the premises intended for a flower shop of any level depends, not much, not a little, on the “fate” of the business.

The proximity to the metro station is not always a big advantage. It is important where the exit from the station goes: people come home or leave home. But this is not the main thing. Main stream - highway. She gives a big flow.

If a place is chosen on the highway closer to the city center, then the most powerful traffic will be where the movement is towards the region, and vice versa: when located in residential areas, you need a direction to the center.

If the store is located near the metro, but there is no road nearby, you can not expect large daily sales. Of course, if the professionalism of the staff is at the highest level, and the assortment is always full, including rare exotic flowers and plants, sooner or later the enterprise will work at full capacity, but this will take at least three years. Plus, you will have to constantly make financial injections into advertising, pay for a highly qualified florist and maintain the range at the proper level. A similar arrangement of a flower salon is too long a ruble.

There are nuances. Not every track is guaranteed a quick start. Buying power is reduced by 50% if the store is located:

• on highways on the sides of which parking is prohibited.
• At the track, which has understudies.
• Directly at the stop public transport where parking is also not possible.

"Pitfalls" of the lease

If denied in rental holidays, should be concerned. There can be no urgency. Holidays are a standard need for any sales organization. It is necessary, at a minimum, to equip the premises, bring in equipment, goods, decorate windows. In most cases, this takes a week. If you need cosmetic repairs, some alterations, it will take a month. Refusal of the landlord standard requirement is a reason not to rent this space. Most likely, either there are no rights, or there will be difficulties with taxation.

The requirement for an advance payment of two months is justified only for shopping centers. However, in recent times, even in them it is not practiced.

When drawing up a lease, it is necessary to clarify whether the monthly fee is included in the amount communal payments. Tariffs for electricity and utility services for commercial enterprises significantly different from consumer Electricity charges can reach $300 per month. Price garbage collection also significantly higher. In addition, it is necessary to clarify whether the landlord has this agreement at all. If not, then there is a risk of being left without the opportunity to get rid of packaging containers and other rubbish, which will be quite a lot.

When renting in a shopping center or a residential building, you must immediately check the availability outdoor advertising opportunities. It can easily not be. In this case, it is reasonable to abandon the premises and find another. For pavilions, this rule also exists. There are situations when the height of the premises is such that outdoor advertising cannot be placed due to a discrepancy with the architectural plan of the area.

In general, when concluding a contract, you should resort to the help of a lawyer. It is not so expensive, but it can save you from a lot of troubles, up to the fact that the landlord ends the land acquisition period. It will be extremely unpleasant if in a couple of months the building will be demolished.

Features of the assortment, what colors to trade

For small areas The best option is to trade in freshly cut flowers. Potted crops and related products are extremely rare in such places. The product of this category occupies a precious place, which can and should be used in order to increase the assortment of the cut.

Assortment for tonar

The range is minimal. The area does not allow to maintain any serious level.

• Carnation ( several colors: red, white, motley).
• bush carnation ( several colors: white, pink, motley).
• Chrysanthemum single-headed ( white, yellow, lilac).
• Chrysanthemum bush ( white, yellow, variegated).
• Rose ( burgundy, white, pink, yellow, motley).
• spray rose(pink, white).
• Gerbera (mix).
• Tulip ( February to June: white, yellow, pink).

Assortment for the pavilion

If the area of ​​the pavilion is about 10 sq.m, then the assortment practically does not differ from that in the tonar. Starting from 18 sq.m, you can already buy: orchids, anthuriums, irises + increase the number of rose varieties.

Store assortment

Starting from a 30-meter area, it already makes sense to trade potted crops, soils, pots, boxes. On a 50-meter square, the assortment will be complete:

• All possible cut, including exotic, in a large cold store.
• Artificial flowers. Dried flowers. Pot cultures, including large-sized ones.
• Pots of all kinds: plastic, clay, ceramic.
• Soils, fertilizers and other preparations.
• Vases: from ordinary glass to author's works.
• Postcards.
• Various decor for home and garden.
• Thematic Literature.

In a large store, you can and should organize gift wrapping. The production of author's postcards is welcome. Everything is used: dry flowers, beads, beads, ribbon, colored paper. The main thing is the florist's imagination.

How to make a purchase

The main immutable rule - never stick to one supplier even if it has a super item. Some kind of force majeure and you can be left not only without profit due to the lack of goods, but also incur unforeseen costs associated with salary personnel. In addition, rent should also be taken into account.

The ideal option is to choose three main suppliers. The following are widely represented on the market: Holland, Ecuador, Russia. So you need to choose three wholesalers. If something happens to one, two-thirds of the ordered goods will be received anyway.

Colombia is very widely represented in Russia. This product is only suitable for pavilions. It must be sold quickly. The price is relatively low. Russian flowers are definitely more expensive. Pot cultures - Holland and Russia.

For small additional purchases that will definitely be required at the beginning, the best supplier is “ 7 colors in". These are democratic prices, a wide choice, and a flexible approach. Contact the manager, and all restrictions will be lifted ( tested). This is a Dutch, international company. As for the other suppliers, you will have to choose on your own, starting from their prices and the quality of the goods supplied.

1. Basic purchase

In the course of work, the main assortment will be formed - positions and their quantity, which is sold in any case. This will be the main purchase. It will need to be pre-ordered from all suppliers in order to be guaranteed to receive the goods on certain days. It is preferable to place such an order on Wednesday. First, it will have to be re-registered several times, then the main purchase will take place automatically.

2. Additional purchase

This is a rather subtle point that requires experience. Flowers are bought here, which are supposed to be sold. It is almost impossible to form a stable list. It should be borne in mind that additional purchases are always more expensive, since discounts apply to the main purchase.

3. Holiday shopping

On February 14, a double purchase is made. Moreover, the main + additional purchase. The goods must be ordered three weeks before the holiday. Some wholesalers may require you to place an order one month before delivery. Their demand must be met.

An order for March 8 is made a month before the 1st day. This purchase is tenfold. An advance payment of at least 30% will be required. When planning the movement of funds, this aspect must be taken into account, as well as the fact that prices rise quite seriously.

Trying to negotiate with suppliers about payment after the fact can lead to their agreement and disastrous results. Risk of being out of stock on the most trading days of the year is too large. Suppliers' requirements are more than justified. They pay for flowers from their own funds, which are simply not enough for the festive volume. At auctions and plantations, flowers are not released on credit.

Pricing

The standard markup is 200%. However, for a product that looks more expensive, you should set the price higher, since it periodically decreases for a fresh cut. In addition, when determining the cost of freshly cut flowers, one should start from the maximum price tag of the product, that is, from the cost of flowers purchased at an additional purchase (it is more expensive than the main one). This is done for stability. Customers don't like jumpy pricing. Buyers tend to look for flowers in advance, a few days before the intended purchase. If the selected product suddenly becomes more expensive, a person will buy it, but will not come to this store again.

Price reduction

In the flower business, this process is mandatory and must be carried out on time. Flowers are stored in the refrigerator for quite a long time, but you need to reduce the price for them not by their appearance, but by the date of purchase. Don't wait when marketable condition will be lost. It will happen immediately and irrevocably. If the flowers are not sold within a week, their price must be reduced without fail. The florist should put them to work first.

Seasonality and holidays

Trade in flowers is a fickle process, but very predictable. The decline is observed in the following periods:

• The first two weeks of January because of the holidays.
• Great post. Weak trading all 49 days, excluding March 8.
• May holidays (holidays).
• Last two weeks of August. This is due to the preparation of children for school.
• September, starting from the second week. Reason: velvet season.
• Last two weeks of December. Everyone is getting ready to celebrate the New Year.

In addition to these standard "failures", the flower market reacts to sharp changes in exchange rates and collapses on stock exchanges valuable papers. The reasons are difficult to identify, but the trend can be traced. With proper business management, this does not have a significant impact on the state of affairs.

The main holiday is March 8th. Intensive trading has been observed for almost a week. The main excitement falls on March 6, 7, 8. The 4th, 5th, and 9th can be compared to lesser holidays. Then descending: February 14, September 1 (double main purchase), New Year, Teacher's Day, Tatyana's Day.

When the store is located in the city center, Saturday and Sunday are "quiet" days. Trade freezes. In residential areas, the opposite is true: Saturday is the busiest day of the week.

Summary

Most profitable option in all respects there will be a choice of a large area located on the ground floor of the mall, as close as possible to the central entrance group. Of course, the location of the shopping center itself must be optimal and meet the above requirements. This will be a quick start.

A few hard rules

• You can't feel sorry for old flowers. Illiquid product spoils the shop window and brings much greater losses than getting rid of it.
• Money for the purchase of sold related products must be set aside immediately. If you transfer "for later", you can end up with an empty store.
• Staff must be made directly dependent on profits. The minimum wage is set. The rest is % of revenue. The more the florist earns, the higher the store's profit. The dependence is direct and very rigid.

It is necessary to ensure that the florist is satisfied. This is creativity. Too much depends on it. However, vigilance should also not be lost. Organization of video surveillance is the best solution. You can pay a lot, but you can not allow yourself to be deceived. Unfortunately, the flower business cannot be built on trust, no matter how much you would like it. Otherwise, the store owner risks that his profit will be lower than the salary of the seller.

Is it worth it to open a flower shop franchise?

One option for opening a flower shop is to purchase a franchise for an existing shop. With this option, you get a ready-made business model, with detailed description where to buy flowers, how to store them and answers to many other questions that arise during the operation of the store. But how is it necessary to pay for this information (as you know, free cheese is only in a mousetrap, and even then only for the second mouse).

Let's look at the example of the Mnebuket franchise offer, which gives buying a franchise in comparison with opening a store from scratch.

comparison table opening a franchise store and independently (according to the Mnebuket presentation)

Opening from scratch

Franchise "Mnebuket"

Alexander Kaptsov

Reading time: 9 minutes

A A

The flower business is not only profitable, but also creative. Floral products are in demand all year round, and on some holidays the relevance of the sale of bouquets reaches an all-time high. Like any other occupation, this business requires responsibility and planning. The main difficulties are caused by the specificity of the goods: flowers are a perishable and delicate product, so the trading place needs a special organization.

Is flower business profitable in Russia?

Retail sales do not always give a stable result, and when selling plants, you may encounter unusual difficulties.

The flower business has a number of undeniable advantages, however, it not insured against risks and possible failures .

Business Pros

• A well-established flower business is highly profitable and pays off fairly quickly.
• The goods are never stale, and the money is constantly in circulation.
• Consistently high margins on products.

Business cons

• The need for specialized storage conditions for plants.
• The need for careful planning of purchases of goods.
• The need to find a good shopping place.
• The need for qualified employees - florists.

What is required to get started?

In addition to other nuances, an additional requirement is imposed on the flower pavilion - maintaining a special microclimate with a fixed temperature and air humidity. This means that the entrepreneur must purchase the appropriate devices.

The financial side of the issue can be solved in two ways: with the help of start-up capital or loan processing for business development.

The main costs will be spent on renting or purchasing a retail space, as well as on the purchase of equipment and the first batch of flowers.

The cost of working materials includes the following items:

1. Shelving
2. Containers for flowers
3. Elements for decoration and decoration of bouquets and compositions
4. Workplace of a florist

Some stores, in addition to the main product, offer related products . It can be everything related to holidays and congratulations: postcards, toys, souvenirs, etc.

Who delivers flowers to Russia?

Most plants are imported from other countries : from the Netherlands, Italy, Georgia, Ukraine, Lithuania, Uzbekistan, Kazakhstan, Ecuador, Colombia, China, India, Israel.

In Russia grow their own flowers, for example, in Krasnodar Territory there are large greenhouses that supply "live" goods throughout the country. However, domestic producers are able to satisfy only about 10 percent of the market's needs.

What is the range of plants offered by the main importing countries?

In world practice, all transactions related to the purchase / sale of flowers are executed by dealers, while in Russia there is no such link. Therefore, most domestic manufacturers focus mainly on market of Moscow and Moscow region.

The supply of foreign goods is carried out both legally and according to "gray" schemes or smuggling. Flowers are transported dry (in boxes) or wet (in containers with water).

Pricing directly depends on the size of the stem, measured without taking into account the bud. Roses are the most demanded in the domestic market. with a stem length of 60 to 80 cm and a weight of 50 to 70 g. With a decrease in flower size, its cost also decreases.

6 secrets of a successful flower business

1. Product storage
   Flowers need to provide a special microclimate. Intense heat or cold significantly shorten the life of plants and spoil their presentation. The recommended storage temperature ranges from 4-8 degrees Celsius.
   Exists a large number of chemicals that slow down the wilting process of the flower. For example, for successful transportation, plants are transported using a glucose solution or ascorbic acid. Upon arrival at the place, the flowers must be defended in clean water for a day.
   If there are intentions to put the business on a "big foot", then it is important to consider the option of purchasing special refrigerators that allow you to store flowers for about a month. Such equipment is often taken on credit.
2. Procurement planning
   The average sales period for flowers should not be more than a week. After this time, the bulk of the flowers begin to rapidly lose their presentation. Therefore, when setting retail prices for products, it must be taken into account that about 60% of all goods will remain unsold. All these inevitable losses must be factored into the final cost of the flowers.
   Seasonality and popular holidays are another reason why procurement planning is inevitable. For example, on September 1, March 8 and February 14, there is an expected surge in sales, when the amount of revenue in one day can equal the income of several months. Accordingly, you need to take care of ordering goods by these dates in advance.
   In late autumn and during the winter, sales always fall, but the size of the average profit may decrease slightly. This is due to the fact that the most expensive bouquets are sold at this time of the year.
3. Work with providers
   Establishing productive relationships with suppliers is the key to successful trading. It is necessary to carefully study the terms of cooperation, compare them with the offers of other companies and choose the best option.
   The main decisive points are:
   • Range
   • Delivery terms

   The outlet should not be left without products. Especially on the eve of holidays and dates on which flowers are given in bulk. Therefore, sometimes the supplier's ability to supply the store with goods on time is valued more than the provision of any discounts.
   It is considered ideal to organize a flower business with timely deliveries of new products, when the entire range of goods is stored only at the point of sale, regularly replenished with fresh samples.

4. Correct location
   
   You can start the development of a flower business from a small outlet. However, it is important to approach the place of choice with special responsibility. As in any other trade, the correct location of the pavilion often decides the outcome of the whole business. The store should be located on a busy street, close to a bus stop, close to a shopping, entertainment or office center, etc.
   It should also be remembered that, despite the visible advantages, a promoted place may turn out to be completely unprofitable due to the presence of serious competitors. In crowded places (such as markets or subway stations), sometimes there is a whole network of already well-known stores that will be difficult to compete with.
5. Qualified personnel
   
   It is not enough just to organize a trading place. The flower business is unrealistic without a qualified florist, because often customers are attracted not so much by the price as by the appearance of the composition. Even one purchased rose can be arranged and decorated in such a way that it will give odds to the whole bouquet.
   Experienced and talented people should be hired, and if the staff is already staffed and functioning, it will not be superfluous to enroll subordinates in refresher courses or seminars on mastering new flower design techniques.
   Of particular importance is knowledge about biological features of a particular plant: vegetative cycles, wilting period, storage features. In addition to taking care of appearance products, do not forget that the seller constantly communicates with customers, most of whom are men. Therefore, a flower shop consultant should be sociable, pleasant in communication and attractive in appearance.
6. Knowledge of your business
   
   News retail flowers are sometimes much more profitable than doing them wholesale deliveries. This is due to the fact that with point sales, substandard goods can be disguised and "revive".
   For example, if a lily begins to deteriorate, they can spend a number of restorative manipulations:
   • Dip into a container of hot water.
   • Coat with wax.
   • To freeze.
   • Treat with special chemicals.
   • Touch up.
   • Another popular trick is decorating withering petals with sparkles.
   • Black spots that appear are removed with the help of floral paint.

   If the storage temperature is violated, flowers can be placed in water to which vodka, alcohol or a special powder is added. After that, the marketable appearance of the plant will be restored for a short time.