Self-presentation in public speaking. An example of correct self-presentation

Everyone has had to get a job at some point. After the interview, the manager makes a decision. In order to be accepted, you need to show yourself as a good specialist. How to do it?

When applying for a job, you must provide the employer with a questionnaire. Here important rules how to write about yourself in the questionnaire to convince the manager that you are the specialist he needs:

  1. Write the exact position you are applying for, without the phrase "any position";
  2. Indicate your strengths, for example, sociability, flexibility, tact;
  3. Work experience is very important, enrollment in work book, as well as good feature from the previous place of work;
  4. Tell us why you chose this particular company: “prestige, stability, success of the company; confidence that you will have a decent wage and career growth opportunities.
  5. There should be no redundant information;
  6. Knowledge of foreign languages ​​and computer programs very useful to you.

A serious, neat appearance, clean shoes, even posture, a minimum of accessories, a confident look - these are the external data that will help you present yourself favorably.

Less unnecessary words, talk about yourself briefly. Try to say only what characterizes you as an employee and specialist in the field in which you are working.

Be sure to put your phone on silent mode. Calling during an interview is bad manners.

Do not cross your arms and legs, look directly at the interlocutor, do not gesticulate strongly, sit quietly in a chair, otherwise you may be perceived as a secretive, unbalanced person who cannot be trusted. Serious firms avoid such people.

Show the audience that you are interested in communicating with them, but do not overdo it. All emotions must be appropriate.

After the presentation, thank those present for their attention.

Prove to the director that you are the employee he has been waiting for a long time, and that he cannot cope without you. Point out your useful skills in this profession, provide all diplomas, crusts, certificates of courses, practitioners in this area. Show good recommendations from a previous employer.

Don't forget to mention the contribution you made to the company where you worked before. If you have a personal portfolio, then be sure to show it - for this case, you collected it. Slideshow works great. She demonstrates your skills in action, and the employer will see your skill. The voice should sound even, measured, practice in advance before the performance.

With developed self-presentation skills, you can start a career as a salesperson, and a year later you can already hold the position of a store manager. An ordinary teacher goes from educator to deputy director for educational work quickly due to the fact that he knows how to behave correctly in interviews and in dialogues. It is not difficult to develop such skills in yourself, the main thing is to learn and develop.

We will give you a sample self-presentation that you can study before you go to an appointment with your boss. How to present yourself to colleagues in the office so that they will definitely like it.

Hello. My name is Igor Vladimirovich. I am a responsible person, I always fulfill my duties conscientiously. Thanks to the flexibility of my character, I fit perfectly into any team. My moral principles are honesty, dignity, decency.

I am a purposeful person. I always know what I want from life, I clearly go to the goal, following the plan. I achieve my results myself, including building a career. I do not go over the heads, but use only my skills and strength.

I am meticulous in my duties, taking into account all the details and nuances. At my last job, they listened to my opinion, and I will gladly share my thoughts on possible problems, ways to eliminate them, if necessary.

I have a lot of experience in the field of sales. But I am ready to learn new things, develop further, acquire valuable knowledge, improve my skills in order to achieve ever greater results and heights in my career.



I can confirm the presence of higher education in the specialty with a diploma, and experience can be seen in the work book. Also I have positive reference from a previous employer.

I am a confident computer user. I know, I practice a lot of office accounting programs, I'm great at documentation. I can find an approach to each client, which definitely attracts him. I learned these skills in special psychological courses and practices. I can sell any product, I can interest a person, convince him of the necessity of buying. All because I perfectly know my business and every product.

I read a lot of different books, including professional literature, go in for sports, keep an active healthy lifestyle life. I like visiting scientific exhibitions, fairs, forums of leaders. I know a few foreign languages: English, French, Czech, German.

Why did I choose your firm? Because I consider the company successful, modern and prestigious. You feel stability, and I am sure that I will receive decent wages, a full social package, and that I will have the opportunity for career growth. I am very interested in your company, attracts its activities, and I would like to contribute to its further development.

You have probably heard the concept of self-presentation. Self-presentation at the interview starts with your appearance. They often say: “They meet by clothes, but see off by mind”. It would seem that not a word has been said yet, but the first impression is already formed. Your appearance should not reject, he should dispose to himself. It's better to dress neutrally for an interview than something weird. Any non-standard solutions in clothes, evoke thoughts: "Some kind of freak?"

At the first meeting, the employer wants to see the main thing - what kind of person you are, your personality type, evaluate your ability to speak and listen. When preparing a self-presentation for an interview, you should tell about yourself briefly and beautifully, tell it in such a way that the audience does not have any questions, and most importantly, doubts that you are suitable for the position being applied for.

If you send your resume to e-mail, self-presentation in the application form when applying for a job is a sign of the seriousness of your intentions, which will not go unnoticed by the employer.

How to make the right self-presentation?

Consider a template schema:

This is the general structure of the self-presentation, according to which you can easily begin to compose it without racking your brains. The height of each block indicates the time share of the story in the total duration - the narrower the block, the less it should contain a story.

Duration of self-presentation

The optimal duration of a self-presentation should be about 2 minutes, but sometimes you can safely take a swing at all 5-7, the question is, what will be the content of these 5-7 minutes? If your story is truly breathtaking and reveals your genius qualities, why not? In other cases - be brief, do not leave the essence of the structure above. Briefly about yourself, nice and to the point! If the self-presentation is made correctly, you will keep within 2 minutes, and the employer will receive a complete picture of you.

Self-presentation mistakes

The main mistake that all candidates make at the interview is the desire to appear better and more professional than they are. You can invent anything about yourself, paint your career and your irreplaceable unique qualities, but it will be impossible to confirm all this in practice, as a result! Not only that, the brighter and more effective the self-presentation, the more questions it will raise from the audience, which you will not be able to answer competently, as you were telling a lie. Only the truth and quite a bit of color!

Another mistake is an overabundance of emotions. The desire to convey your value to the employer with the help of loud phrases, defiant gestures and looks is not The best way. Self-presentation is done in a calm tone but in positive mood- this characterizes you as a balanced, stress-resistant person, which is important in, and indeed for working with people.

Seller's presentation. Example

Let's look at a few examples of self-presentations to better understand its meaning.

Good afternoon! My name is Ivanov Ivan Ivanovich. I am 31 years old, I am married and have two children. I have higher education majoring in Business Economics. I have additional education- Graduated from the Institute of Business Technologies in 2018 with honors.

My labor activity I started in the trade. Worked as a sales manager in an electronics store. A year later, in the same company, he held the position of senior sales manager, and a year later, the position of head of the consumer electronics department.

Most of my time was spent on sales organization and personnel management. , participating in conferences and presentations, training young professionals, developing measures to improve the efficiency of the sales department - all this was part of my responsibilities. I consider my achievement: the development of a dealer network with one outlet to the 21st in city X. The right sales strategy and staff motivation helped me in this. Repeatedly received the award: "Employee of the Year".

Today I am a project manager at UNEX IT company. This position has helped me unlock my potential even more. Interesting projects, sale of innovations in the IT field, communication with interesting people, expanded competencies - all this helped me develop new managerial skills and stare at the next step in my professional development– position in your company “Head of Corporate Sales in the Eastern Region”

Your company is stable structure in a crisis market, and stability is a sign of the right tactics, which means that the decision is made by experienced and smart people. I would like to gain experience in your company. In the position of "Head of Corporate Sales in the Eastern Region" I will be able to apply my knowledge gained in other companies and possibly improve some of the entrenched business processes. These measures will immediately lead to an increase in sales and development of the company.

This example of a self-presentation of a sales manager clearly shows how you can prepare for an interview according to the template.

Why is the post called self-presentation of personality? Firstly, because we will talk about the presentation of you as a person, an individual to other people (that is, we present exactly the character and everything that goes with it, and not something else). Secondly, the words "self-presentation of the personality" are now used in place and out of place. So it would be useful to shed light on them, just looking at things sensibly. This is what we'll do.

So, what is a self-presentation of a person? What is clear. And what about personality? Many "psychologists" (in big, big quotation marks) don't even try to separate the mere self-presentation from the presentation of the personality, as if the qualifying word doesn't change anything at all. So, if on the shelves:

Self-presentation is a general concept, it is any representation of oneself to others.

Self-presentation of personality is already special kind self-presentation, which is necessary in cases where others are interested in our personality (that is, character, basic life attitudes, goals, beliefs, ideals). And this, as a rule, is required in cases where we value our interlocutor and count on a long acquaintance and cooperation.

Looks like you got it sorted out? Then we move on to the main thing - how to conduct an effective self-presentation of a person?

The advice that is usually given for conducting personal self-presentation boils down to simple and not very effective techniques that were described in. In the case of self-presentation of a person, such techniques do not work at all. Since they are built on the manipulation of others and are in no way connected with your character, everything that is included in the "personality".

What should be remembered when self-presenting a person?

1. It is better to forget once and for all about rude methods of manipulation.

People will still figure out what's what. Constant manipulation is either very difficult or almost impossible.

2. Your self-presentation should not even embellish your personality - just present it in the right light.

The reasons are similar.

3. You must present exactly your personal, deep qualities.

Why? Because you will still be judged by them. Not by the degree of pumping communication skills, but by whether you are kind or vice versa, persistent or weak-willed, live in harmony with yourself or not. It’s not bad if others immediately get the right idea about your personality - so that later there are no misunderstandings and disappointments in you.

4. The previous paragraph, as it were, leaves no room for the actual presentation of oneself. But it's not. Remember one more rule - it works. Present your personal qualities it is necessary sincerely, but through the prism of the characteristics of your interlocutor (interlocutors). Your task is to find the "crossing points" between your personalities and emphasize them unobtrusively.

There is no contradiction here. Personality can be perceived very differently depending on who it is perceived by. Well, to put it simply: good man some will consider him kind and good, others will consider that his benevolence is sycophancy. Understandably? Therefore, in your self-presentation, focus on those qualities of the interlocutor (audience) that are similar to yours and will help the interlocutor understand you better.

Such “points of intersection” can be indicated in communication both in very direct and simple ways (oh, I love order! - pointing to a colleague’s tidy desktop), and in more elegant and unobtrusive ways that your intuition should tell you during a conversation.

5. Be as open as possible so that those for whom you are self-presenting your personality feel your mood and can appreciate your sincerity. This is really important! Trust is almost the basis of any self-presentation.

Have you noticed what kind of request baffles most of us? "Tell us about yourself". And now we are crumpling, blushing, fidgeting in a chair, rolling our eyes ... Few people are able to conduct a self-presentation at a decent level. In the meantime, here's 5 simple rules its preparation, which the site shared with the portal Anastasia Takhtarova-Ivanova, self-management coach, trainer of stress and energy management programs.

If we want to be noticed and appreciated, we just need to learn how to present ourselves. Self-presentation is a real art. But this is not a gift from above. It is quite possible to learn it. The secret is simple: a few rules and guidelines, some effort and time, and voila - you did it!

1. Attract attention. First of all, self-presentation is a story. And the story should be exciting and not too long, from 3 to 5 minutes.

It is also worth remembering the principles of good storytelling - listeners should be interested, captivated, intrigued. If it is appropriate, you can start the story with a suitable metaphor, something unexpected or even a little provocative.

2. Give basic information - briefly, clearly, clearly. Now that you have received your attention quota, you can move on to the main block of information. It is important that it be concise, presenting the strengths of you as a person or your project, and quite short, as the degree of attention of listeners will quickly decline. If you don’t know where to start presenting yourself, you can start by simply making a list of your strengths, and not necessarily only on the stated topic. From a large list it is always easier to choose the right one. In addition, qualities that seem unimportant at first glance, with more detailed consideration can help to highlight your advantages.

After all, the main goal of self-presentation is to demonstrate your strengths and transformation weaknesses to the benefits. You may be asked difficult questions, so it's better to work out possible options in advance.

3. Communicate with an interlocutor or audience. Remember that any presentation is a sale. You are selling yourself, your ideas, your personality and beliefs, your skills, your project, and so on. What is the success of a good sale? That's right, communication. Address those for whom you speak. Engage them in communication.

Ask questions that can be answered with “yes”. Because once they agree with you, people will tend to agree when you offer them something else. For example, yourself as a potential employee. Use it Golden Rule sales.

4. Be yourself. Audrey Hepburn, one of Hollywood's most outspoken actresses, once said, “Be yourself—sincerely, honestly, and wholeheartedly. No one can do this better than you." This also works in the case of self-presentation. People feel insincerity and, on the contrary, open up in response to your real, true feelings.

You need to present your personality, inner qualities. Let not ideal, but your "zest" will attract the sympathy of people to you. Perhaps a mask that falls into expectations will help you at first. But at some point it will have to be removed. And the consequences of disappointment can be quite painful.

5. Rehearse in advance. The best impromptu is a pre-prepared speech. So carefully prepare your presentation. It is better to rehearse it several times in front of a mirror. And ideally - to record on video. So when viewing, you will be able to see yourself from the side and evaluate more adequately.

P. S. If you are afraid

What to do in this case? Well, for starters, it’s worth reminding yourself that it’s quite normal to worry about important moments in life. If you have a fear of public speaking, you will be greatly helped by techniques of presence, for example, the so-called “power postures”. If you suffer from low self-esteem, then you need to work in this direction. And this work will take time.

Train yourself to think that you are good enough. No, not perfect, but good enough here and now. You can write it to yourself on a sticker and stick it on a mirror, refrigerator, etc. And train to feel that way. It will be difficult, so even a minute a day is enough to start.


Work on a list of your accomplishments. It can be made as detailed as your memory will allow. Have you learned to walk and talk? Most likely yes, since you are reading this. It means that they coped with the two most difficult things in life. Here is your first victory. And most likely, there will be many such victories. It's best to keep the list handy. When you feel like you're starting to doubt yourself, re-read it.

Very often, this simple act has an almost magical effect.

Essence, goals and objectives of self-presentation

Remark 1

The concept of self-presentation is defined as a system for managing the impression of others. A person demonstrates his personal and professional qualities, appearance to draw attention to yourself. Often this term is replaced by the words: self-submission or self-presentation.

Mastering the art of self-presentation is important for representatives of show business, theater and cinema, politicians and entrepreneurs. In these areas, you need to have a positive image and an attractive image in order to attract an audience.

In a broad sense, the key goal of self-presentation is "selling yourself", i.e. you need to please the interlocutor or the public. Relationships usually develop within the first 30 seconds of communication. The next 3 minutes is the strengthening of the opinion. Changing attitudes after the first three minutes of communication is difficult, and sometimes impossible. Therefore, you should remember the rule of effective self-presentation: "30 seconds and 3 minutes."

The next goal of self-presentation is to build interaction between the speaker and the audience to achieve the desired result. Any relationship between people serves to satisfy needs, long-term relationships can be established if needs are met mutually. This can be called symbiosis or synergy. Therefore, it is important to remember that each dialogue has a purpose, each interlocutor has a need.

For most people, another goal of self-representation is to make up for a lack in something. At the same time, the subject himself may not be aware that there is a shortage. But with clear and clear purpose, you should not forget about hidden motives.

The use of self-presentation when establishing various contacts with people allows us to solve a number of problems:

  • adaptation - ensuring optimal entry into the system of professional relations, adaptation to real conditions;
  • communication - the ability to interact with people, join the team, become a leader;
  • informing - creating conditions for information exchange with colleagues, clients and other interested parties;
  • correction - correction of possible shortcomings and distortions in the image of a professional, prevention of rumors and negative information;
  • demonstration - presentation of evidence of their competence and professional qualifications (certificates, diplomas, certificates, etc.).

Features of self-presentation of personality

Self-presentation has great importance to understand your own "I". He identifies several reasons for this:

  • people strive to be seen in the best light: interesting, educated, friendly and responsible, or vice versa to convey a completely different image;
  • self-presentation helps to describe and understand the many and varied presentations of oneself that one would like to convey to others;
  • self-presentation affects the knowledge of one's own "I": through behavior and actions, a person receives knowledge that corresponds to his own "I".

Definition 1

Self-presentation is part of the complex process of forming the image of a specialist. A person who is professionally engaged in some kind of activity is included in many social and business relationships.

A feature of the formation of a specialist within the profession is the appeal of the professional environment to authoritative people whose works serve as an image standard. The second feature is the information and communication communication between specialists through direct communication and through certain means (Internet, professional literature, conferences, training). This allows not only to know the personal qualities of colleagues, but also their business competencies.

A feature of the activity of a specialist for the external environment (clients) is that his positive image is a guarantee of being in demand. A discussion of a specialist takes place in a certain circle of people, an opinion about a person is transmitted to other people and it begins to exist on its own.

Strategies and techniques for self-presentation

Many scientists involved in the study of self-presentation consider it as a behavioral realization of motivation.

Researchers R. Arkin and A. Schutz just noted the presence of this feature in self-presentation. They identified two types of personality representation, namely, acquiring and protective.

The acquiring self-presentation is characterized by the choice of ordinary roles and tasks that correspond to the level of education and social status of the subjects. People come into contact with their peers.

Defensive self-presentation is a behavioral manifestation of the motivation to avoid failure. A person most often does not realize this and chooses inadequate solutions.

R. Baumeister and A. Steinhilber considered self-presentation as self-disclosure in communication between people through the presentation of their thoughts, character traits, etc. This process is unconscious and reflects the social nature of a person, his need for recognition. At the same time, one impression is not enough, a person seeks to show what he is like.

Scientist Erving Goffman argued that when a person appears before the public, she seeks to collect information about him or builds an owl's behavior based on the information already available. The audience is interested in the socio-economic status of the speaker, his competence, self-concept, etc. And the subject of self-presentation tries to control the impression he makes. Because an impression is a very delicate thing and a subtle reality that can be destroyed by even a minor mistake.

Researchers I. Jones and T. Pittman describe self-presentation as a behavioral realization of the desire for power in relationships between people. They identify five types of power and offer, respectively, five strategies for achieving it.

  • the power of charm: trying to please (express consent, flatter, show favor);
  • expert power: self-promotion, self-promotion (boasting, demonstrating knowledge and skills);
  • the power of fear: intimidation (make demands, threaten trouble);
  • the power of a mentor: explanation by example (boast, demonstrate one's virtues);
  • the power of compassion: supplication (to beg, to demonstrate weakness and dependence).

Remark 2

There are a number of studies in the field of impression management. These are such techniques and techniques as enjoying reflected glory (using someone else's success for your own purposes) and harming (deliberate exaggeration of shortcomings to increase your own status in the eyes of the audience).

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