Production and sale of spring rolls as a business idea. Business plan for the production of frozen semi-finished products

Popular brands

The flagship of the crepe maker market is the French brand Rollel Grill. Crepe makers have cast-iron working panels covered with enamel and are distinguished by fast, uniform heating. Cooking virtually eliminates the use of oil. With the help of this equipment you can bake not only pancakes, but also pies.

Russian firm Atesy releases a whole the lineup pancakes called "Maslenitsa". The devices are designed, first of all, for small establishments - they have a low price and at the same time good workmanship. The working panels are made of polished cast iron. On such a device, you can bake up to 120 blini new per hour. This same Russian company is a domestic leader in the production of kitchen furniture and other technological equipment.

The Turkish brand Ozti is engaged in the production of budget models of pancake makers, most of which are designed for baking one pancake (single-station models).

The Ukrainian company "Kuhart" sells various equipment for pancakes. Specializes in ready-made kits. For example, for the production of konopizza (convection oven and press). Pancake vans on wheels are for sale, equipped with all necessary equipment.

High-quality dough mixers are produced by the Turkish company SGS. A device with a capacity of 10 liters will cost approximately 44,000 rubles.

The Snaige brand from Lithuania sells affordable refrigerators and freezers. The company has been exporting equipment since 1983. Service centres brands are available in different countries, which greatly facilitates the maintenance of equipment.

Russian manufacturer"Ariada" produces both freezers, refrigerated cabinets, and showcases with cooling. The equipment is assembled exclusively from imported components from Italian and German companies. The operating temperature of refrigerated cabinets is from -5 to +5 degrees.

Choosing a crepe maker is the most important moment when opening it, you won’t be able to save money on this, because the process of making crepes takes place in front of the visitors, and it is important that the crepes are obtained the first time and do not tear, do not burn. And the question with the cooling panel remains open, where to prepare the stuffing? With regard to pancakes on wheels, for example, this should take place according to the rules in a separate room, or it should be brought in advance, which is also not entirely productive.

The production of frozen semi-finished products is promising direction investments Money because there is always a demand for these products. The organization of the business does not require much time, the main task is to equip the workshop where the automatic line will be located - the production of semi-finished products, hire qualified workers, find reliable suppliers of high-quality raw materials and establish a sales system. The easiest way to establish an enterprise of individual ownership, it is faster and cheaper. It is necessary to obtain a state permit for this type of activity, a sanitary and epidemiological permit.

Features of production areas

When choosing the premises where the production will be located, one should take into account the proximity to farms that will supply raw materials, this will reduce transport costs. The optimal workshop area is 200 m 2, a warehouse for raw materials and finished products. The building must have all communications, household rooms, an administrative department.

Before starting work, you must obtain permission from the fire supervision and SES authorities. All elements of the line for the production of semi-finished products are powered by the mains, so it is necessary to provide an emergency power generation system, the capacity of which should be enough for at least two hours of work to complete manufacturing process. Since the finished product is produced in a frozen form, the warehouse for its storage should be either a large cold store or equipped with industrial refrigeration units. If the enterprise is located in a rented premises, then the rent will be 15 thousand rubles, another 15 thousand for utility bills per month.

Staff

The production of semi-finished products involves the production different types cutlets and pancakes. Each type of product has its own set of equipment. The cutlet production line is operated by two workers, the pancake line will also require two people per shift. One person will be enough to prepare the raw materials and one to prepare the pancake filling. It will require a loader, a technologist who controls the production process and the quality of finished semi-finished products, and a service engineer to maintain the line. The payroll fund will amount to 100 thousand rubles per month, when the enterprise operates in one shift.

Consumption of raw materials for the production of semi-finished products

The main ingredient for making frozen meatballs is meat. According to the original recipe, there should be 50% pork and 50% beef, the total share of meat in cutlets is 55%, the rest is: water (22%), raw fat (5%), bread (13%), onions (3% ), breadcrumbs (2%), pepper (0.1%), salt (1%).

Table for calculating the cost of manufacturing 100 kg of cutlets:

To make pancakes you will need:

• flour;
• eggs or egg powder;
• sugar;
• water;
• vegetable oil;
• salt.

For the filling, you can use fruit jams, curd mass, minced meat or liver. In the production of frozen pancakes, you can use big variety toppings, catering to the tastes of potential buyers.

Pancake production technology

To organize the manufacture of this type of semi-finished products, you will need:

• pancake production line;
• refrigerators compartment;
• low temperature monoblock.

The automated line performs dough kneading, baking blanks, stuffing, wrapping. Characteristics:

The refrigerating chamber is intended for storage of finished goods. Characteristics:

• dimensions - 4040 * 6460 * 2200;
• volume - 58 m 3;
• cost - 177,500 rubles.

The low-temperature monoblock is used for shock freezing of semi-finished products:

• chamber volume - 80 m 3;
• power - 380 V;
• temperature - up to -22 ° C;
• cost - 160 thousand rubles.

Cutlet production technology

At the initial stage, it is necessary to prepare all the constituent ingredients. The meat is cleaned and deboned, veins, cartilage, small bones are removed. To create minced meat, a minced mixing plant is used, which is part of the cutlet production line. All other ingredients required by the recipe are gradually added to the bowl of this installation. At this stage, it is important to observe the temperature regime - do not allow the minced meat to be heated above 14 ° C, otherwise its bacterial characteristics may deteriorate. The resulting mass is sent to the molding unit, in which the dosage of semi-finished products takes place according to the specified parameters. Cutlets of different weight, size and shape are obtained through the use of various nozzles. The next step is the blast freezing process. Ready-made semi-finished products can be packaged and sent to the warehouse of finished products.

Profitability of production

For the convenience of calculations, the profitability of the production of cutlets on the line for the production of semi-finished products will be given. The cost of the line itself from different manufacturers may differ, for example, let's take the KOPPENS VM model, its cost is 1,450,000 rubles. The cost of finished products consists of the cost of raw materials, wages of employees, rent of premises, transportation costs. Per month fixed costs will be:

• salary - 100 thousand rubles;
• rent - 15 thousand rubles;
• utility bills - 15 thousand rubles;
• packaging - 8 thousand rubles;
• transportation costs - 10 thousand rubles;
• other expenses - 10 thousand rubles;
• total - 158 thousand rubles.

The cost of production is calculated on the assumption that 50 kg of cutlets will be produced in one shift, there will be 22 shifts in a month, and the cost of raw materials per 1 kg of finished products is 101 rubles. We multiply all the indicators - we get 111,100 rubles full cost. The retail price of 1 kg is 400 rubles, the monthly revenue will be 440 thousand rubles. Profit calculation: revenue (440,000) - cost (111,100) - fixed costs (158,000) = 170,900 rubles. With this amount of net profit, the profitability of production will be 40% - this is high rate speaks of a quick payback of capital investments (within 18-24 months).

Video: Process for the production of semi-finished meat products

With the growing popularity fast food on the market, more and more entrepreneurs are turning to traditional Russian culture and offering primordial, long-time favorite dishes. Making and selling pancakes is an idea with great prospects, convenient for entrepreneurs. After reading this pancake business plan with calculations, you will be able to understand the nuances and advantages of a pancake business. You will know exactly how to open a pancake shop.

Market Overview

The pancake business in Russia is well developed, there are several large companies, which, in addition to expanding the network, sell franchises. Among them are such firms as "Teremok", "Skovorodka", "Vkusnolyubov".

The number of pancake cafes is constantly growing, new outlets are opening in crowded places in different cities. For example:

1. In the pancake network "Vkusnolyubov", created in 2004, there are more than 160 cafes.
2. Teremok posted record growth in 2010, outperforming fast food competitors including McDonalds. Now the company is one of the 4 largest fast food chains in Russia.

In the regions of the Russian Federation, the production of pancakes is widespread among small entrepreneurs due to the opportunity to start a business with a small investment.

Consumer Behavior Analysis

So far, specific studies of the consumption of pancakes among Russians have not been conducted, therefore, the popularity of this product can only be assessed by indirect, but convincing evidence.

Pancakes count national dish Russians. Frozen, they are actively bought in stores for cooking at home; freshly made pancakes like to buy in pancake cafes or street stalls for a snack on the go. People are attracted by the calorie content, the wonderful taste of this food and - when bought in a cafe - high speed service. Another important factor for buyers: pancakes are an inexpensive kind.

You can estimate the demand for this food by the scale of the Maslenitsa celebration. According to recent studies, more than 40 million Russians prefer to participate in mass celebrations and buy pancakes on the street.

How to open a pancake shop from scratch and what is needed for this?

You can open your own pancake shop in several formats: from a small point to a full-fledged one. According to our business plan, we will prepare pancakes and sell them in a pancake format as affordable for most entrepreneurs. You can open a pancake cafe with minimum investment- then the cost items are as follows:

Let's take a closer look at each expense item.

Registration and rental of a place

The pancake business begins with the preparation of documentation. It is more profitable to register a pancake cafe as an individual entrepreneur (tax reporting is simplified), the documents indicate the OKVED code 56.10.

Special permission for this type of activity is not needed, it will only be necessary to settle issues with regulatory authorities: service fire safety, SES.

Choosing the right location is the key to business success. It is better to open a pancake cafe in crowded places, high traffic. Most often, small businesses seek to open outlets in the food courts of shopping and entertainment centers, whose visitors are solvent and willing to spend money to entertain themselves.

You can open cafes in the markets: here, not only visitors, but also sellers from nearby shops will become regular customers.

Purchase of equipment for a cafe

The trading place should be properly equipped: mount furniture (long racks), install equipment:

• pancake makers (equipment with round frying surfaces for cooking);
• refrigerators: ordinary single-chamber for storing raw materials and fillings, display-case - for drinks for sale;
• combine for dough preparation;
• kitchen utensils, including utensils;
• cash register.

All the necessary equipment for a pancake cafe.

If necessary, you can add a kettle, microwave, blender for making milkshakes.

The kiosk should look attractive to customers, encourage them to buy. This is facilitated by a bright, "appetizing" design, cleanliness in the workplace, the ability to observe the cooking.

Purchase of raw materials and goods for sale

The idea of ​​​​a pancake cafe business attracts entrepreneurs with its simplicity. The recipe for the dish is simple; to attract buyers, it is necessary to provide a wide range of fillings.

Pancakes can be eaten as a main dish to satisfy hunger, and as a dessert. They are consumed with butter, sour cream, cheese, meat products and fish, with sweets: jam, condensed milk. The number of possible fillings is limited only by the imagination of the entrepreneur, and with each one the taste will turn out to be original.

The more toppings a consumer sees, the higher the likelihood that he will find what he wants and become a regular customer of the cafe.

In addition to the main products in a pancake cafe, you need to sell drinks: tea, coffee, soda, milk drinks, cocktails to choose from. All this will increase the final check and increase customer satisfaction.

Cafe staff

It is allowed to entrust the production of pancakes to employees with sanitary books, without any skin diseases. When selecting personnel, applicants should be selected with a neat and pleasant appearance, with a fairly competent speech.

To operate a pancake cafe, at least 2 workers will be required, who will work in shifts. These people must responsibly fulfill their duties and be able to serve customers with high quality, with a smile.

Proper communication - effective method increase in clientele. Interacting with a polite seller, a person will remain doubly satisfied: both from the food and from the service, which will encourage him to return again and recommend the place to friends.

Also, the duties of the kiosk workers include directly cooking pancakes, drinks, caring for inventory and equipment, monitoring the amount of dough, fillings in stock.

Promotion

To increase popularity and develop regular customers, attention should be paid to the promotion of a pancake shop:

1. Checkout outlet according to the chosen style. A pancake cafe should attract attention - it is recommended to create a bright signboard, a clear logo. It is useful to order branded clothing for staff.
2. Conduct various promotions and BTL events:

• free tasting;
• gift bonus when buying several pancakes;
• discounted "dish of the day" and other similar tricks;
• distribution of flyers.

There are many promotions, and all of them are aimed at warming up interest, attracting new customers to the cafe.

According to studies, on the days of promotions, revenue growth compared to ordinary can be up to 30%. The more interesting events are held, the faster the news about a new pancake shop will spread in the city where it is located.

Determining the profitability of a pancake stall

Pancake as a business does not require large investments and is able to quickly start making a profit. With the right organization of the business, you can quickly reach the break-even point.

In accordance with the calculation, the amount of initial investment will be 175 thousand rubles, for unforeseen expenses, let it be increased to 200 thousand rubles.

The average bill will be 150 rubles. If there are 40 sales per day, the revenue is 6 thousand rubles. So the turnover for the month will be 180 thousand rubles. The net profit indicator is calculated from the value of 30% - this is 54 thousand rubles.

It turns out that the pancake shop will be able to pay for itself and start bringing the owner a net income in 4 months.

The minimum indicators have been used - it is possible that the business will reach “zero”, the point of self-sufficiency, even faster.

Pancake business plan: stall by stages

1. The person must register himself as individual entrepreneur get a business permit.
2. Then you should take care of finding a place to open a kiosk. This process can take quite a long time, so it is recommended to start the search as early as possible. In parallel - to find and buy equipment.
3. Having found a place for a pancake, it must be prepared for passing inspections by regulatory authorities, obtaining the appropriate permits to start work. At the same time, you need to find workers.
4. Prepare the point of sale and staff for a constant workflow, resolve all the nuances and start selling. In the initial period of work, you should carefully monitor and eliminate all shortcomings, you can check the quality of the work of employees through a "mystery shopper".

How to open a pancake franchise?

Well-known companies in Russia offer franchises to entrepreneurs, proven business models with which you can quickly start operations. It is beneficial to create a pancake cafe on a franchise, since an entrepreneur with the help of a partner company will be able to promote his business much faster, avoid mistakes that could occur with completely independent work.

There are certain risks of buying a franchise, and the main one is the need to pay a solid down payment:

The business plan "Cafe-Pancake" attracts with its accessibility and ease of implementation. This business has practically no minuses, the main risk is the clumsy and sloppy work of employees who can harm the reputation of the new company. But here, too, there is a solution - to assign decent wages that will encourage people to work responsibly. The information in this article will help the entrepreneur to reasonably assess their capabilities and create a successful pancake cafe.

Pancakes in our country are as legendary and beloved by all as pizza in Italy or sushi in Japan. One thing is for sure - pancakes in any form have always been popular among our citizens. They are still successful today. And, probably, no one will deny - they will always be at the peak of popularity. This suggests that pancakes are an excellent basis for organizing your food business. And today we will tell - no, not about opening a pancake shop - about organizing our own workshop for.

Why frozen pancakes?

Many of you are probably thinking the same thing right now. Why does anyone need all this frozen food? Indeed, in Russia, pancakes are traditionally cooked at home. And, for sure, homemade pancakes are much tastier than store-bought ones. Yes, and much cheaper. Why give 100-200 rubles for 300 grams of frozen pancakes, if from one bottle of milk, a glass of sugar and flour you can cook a whole mountain of fresh golden pancakes.

Thoughts are correct, of course. There is logic here. But it is worth considering one important fact. Today life is getting faster and busier. This is especially evident in big cities. People have less and less free time. So not everyone can find an extra hour and a half to fry pancakes. And everyone wants to eat. And, from time to time, I want delicious hot pancakes. And here the choice is not great.

Either order food from a restaurant, or turn to convenience foods. And the first option is not suitable for everyone, due to its high cost. So frozen pancakes are still popular. long years. And if so, it's time to talk about opening your own workshop for the production of this popular semi-finished product.

Frozen pancake business

Probably, one of the most serious advantages of this product is its variety. When we talk about the production of pancakes with various fillings, we draw in our heads, first of all, meat, fruit, curd semi-finished products. But let's look at the situation more broadly.

Nobody limits us at all in the choice of fillings for the future product. Rather, of course, they limit - the taste preferences of customers. But here's what's interesting. Thanks to constant experiments with toppings, we can always find and attract new and new customers to our business.

Perhaps someone does not really like pancakes with meat, ham and cheese. But, quite possibly, they will like pancakes with fish. Or pancakes with mushrooms. Someone is tired of apple, strawberry, blueberry fillings. So why not try something more exotic? For example, mangoes, oranges, bananas.

Thanks to the constant expansion of the range, you will always find new customer audiences. This means that your business will grow and develop.

Production process of frozen pancakes

Probably, it is worth saying a few words about the technology for the production of frozen pancakes with fillings. The entire manufacturing process of this semi-finished product is divided into several key steps.

Step one is preparing the dough for future pancakes. A special dough mixing machine comes into play. It is she who prepares the dough for future delicious pancakes. And the better it works, the better the dough will knead. So, the pancakes will turn out delicious.

Step two is baking pancakes. Before proceeding to work with the fillings, we need the pancakes themselves. At this stage they are received. The dough mixing machine kneads the dough and transfers the resulting mass to a special pancake machine. This is where pancakes are formed and baked.

Step three - work with fillings. After the pancakes are ready, they are transferred to the next stage. Here the toppings are added, the shape of the future product is set, and the finished spring rolls are packed in polyethylene film. Another option is that they are packed on a special apparatus in branded containers.

Step four - shock freezing. The stage of operation of a special low-temperature chamber begins. Here finished product subjected to shock freezing.

Step five - sending to storage. The frozen semi-finished product is sent to huge industrial refrigerators, where they are stored. All. This is the whole process of getting frozen spring rolls.

What do you need to start a frozen pancake business?

Naturally, you will need a room for a production workshop. Given that we will be dealing with food production, the premises must comply with all standards (you can check them with the relevant inspection bodies).

You will also need workers. At a minimum, people who will monitor the operation of the automatic line for the production of frozen pancakes. As a maximum, a full set of employees who perform many operations manually. It all depends on the chosen equipment. But, in any case, you definitely can’t do without employees.

Ingredients are also required. The final set depends on the chosen fillings. But, in any case, you will need a lot of flour, salt, sugar, milk, etc.

And finally, you need equipment. This is the largest and most demanding graph in this business. In general, the equipment consists of three main positions.

• Pancake production line;
• Low-temperature refrigerator blast freezer;
• And refrigerators for storing finished products

The cost of the production line is about 800-1000 thousand rubles. The shock freezing chamber will pull another 200-300 thousand rubles. And one refrigerator chamber for 60 cubic meters will cost about 150 thousand rubles. In total, the real costs of organizing your own own business pop production of frozen pancakes will pull 1.5 million rubles.

Investments are necessary, of course, not small. But the prospects are very big. After all, pancakes are in stable demand. And no crisis can stop them. By the way, according to experts, the average payback period for a business is about 1.5 years.