Clothing and appearance of a business man and woman. should be above the calf and without a single wrinkle
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Federal State Budgetary Educational Institution of Higher Professional Education
RUSSIAN ACADEMY OF PEOPLE'S ECONOMY AND PUBLIC SERVICEunder the PRESIDENT OF THE RUSSIAN FEDERATION
CENTER FOR RETRAINING SPECIALISTS
Department of Taxation and Accounting
CONTROLJOB
by discipline: Ethics of business relations
Theme: Appearance business man.
Novosibirsk 2013
Introduction
1. Appearance business man
2. Suit of a business man
2.1 Jacket, shirt, tie
2.2 Men's shoes
3. Suit of a business woman
4. Accessories
List of used literature
Introduction
The culture of a person is emphasized by his clothes. It is, in a way, a visiting card of a person. Clothing carries information to partners in communication about a person, his tastes, belonging to a particular social or professional stratum.
Tastefully selected clothes, accessories, a neat appearance make him confident, collected, energetic. “The ability to dress is more important than the ability to enter a room or the ability to bow. Nothing is more striking than a person’s clothes,” they instructed in the old days. Looking at an entrepreneur for the first time, they immediately form an impression of him and his well-being. The color of the clothes matters a lot. Exposure to color is a powerful psychological irritant: they can calm down, set up partners in a "businesslike way", in a certain situation you can cause hostility or, on the contrary, positive emotions. Color signals are perceived by partners at a subconscious level. Clothing should correspond to the place, time, nature of the event. It must be worn correctly. The lighter the suit, the better quality it should be.
Purpose: to study the appearance of a business person.
Study the suit of a business man;
business woman suit;
Business man accessories.
1 . business man appearance
Appearance a business person is the first step to success, because for a potential partner his suit serves as a code indicating the degree of reliability, respectability and success in business.
Only those who are well dressed and combed, who have a sense of taste and proportion, are trustworthy. It can be said that in business, too, people are "greeted by clothes," and only then other qualities are assessed - punctuality, clarity, qualifications, loyalty to the word, etc. That is why there are many requirements for the appearance of a business person, his everyday suit (not to mention solemn occasions).
At the same time, you should not try to suppress your partners with the richness of your appearance, indicating your powerful creditworthiness. In most industrialized countries, heavy gold rings, chains and bracelets, a conspicuous watch, or a garish tie can only cast doubt on your seriousness.
True, there are regions (for example, the Arab East) where it is not only allowed, but even required from a businessman to demonstrate luxury as a clear evidence of his prosperity. Such "signs of success" are monogrammed platinum lighters, watches with diamonds, and cufflinks with precious stones, and super-expensive cars.
2 . business man suit
A business suit is like a business card of a businessman. No business suit - no for the community of business people and the businessman himself.
Both for the first contact and for subsequent business meetings with important domestic and foreign partners, it is worth putting on a carefully cleaned and pressed suit with a light-colored shirt and matching tie.
You should not appear at business meetings in jackets, sports trousers, jeans, and also in leather jackets, which self-respecting businessmen wear at best for country walks.
However, there are special areas of business where extravagant outfits are allowed as a kind of trademark and sign of belonging to the workshop. For example, the manager of a rock singer or the organizer of a "heavy metal" concert may sport an earring and a ponytail caught in a ribbon. And the art dealer is quite befitting of bohemian colorful jackets and silk neckerchiefs.
Businessmen striving for success pay close attention to the details and meticulously take them into account in their conclusions. For example, a monstrous impression is produced by short, folded socks that reveal the white calves of a businessman when he sits with his legs crossed. Clean and hole-free socks are especially needed in Japan, where you have to take off your shoes when entering a house or restaurant.
A stale handkerchief, a half-torn button, or the habit of wiping glasses with the end of a tie spoil the impression.
We must not forget about shoes - dusty and cracked shoes can spoil the impression of even a quite decent suit. It is necessary to discard the ingenuous domestic habit of complementing a suit jacket with a tie with sandals, from which filament socks peek out, to avoid too odorous colognes and aftershave lotions. And in general, the main thing to strive for is the general impression of neatness, accuracy and even some pedantry in clothes.
2 .1 Jacket, shirt, tie
business suit color accessory
Outwardly, a businessman is easy to distinguish from all other men: he looks confident, stable, dressed quite conservatively. If a rich loafer chooses expensive and elegant clothes with a claim to chic, people of free professions - non-standard, workers - simple and reliable, young people - sports, then a business person is unthinkable without a men's suit, which in full version consists of a "troika" (jacket, trousers, vest), and in the standard - the same without a vest.
Clothing forms the appearance of a business person. It attracts the attention of people concerned with interpersonal relationships. The main thing in men's clothing is a suit. The most common styles of men's suits are: English; European; modified European; American baggy.
A mandatory accessory for a classic men's suit is a jacket. It must be worn on every visit.
The bottom button of the jacket is never fastened. The rest must be buttoned up in a formal setting - on the podium, at the entrance to any room, etc. You should also dance only in a buttoned jacket. You can unfasten it only if you are sitting at a table or in the auditorium. You can take off your jacket at official events only after the owner, the honored guest - in a word, the first person at the reception, has done it. And if this very first person, despite the sweltering heat, as if nothing had happened, sits in a jacket, those present of a lower rank can only mentally send curses to this chump, immune to heat and other people's problems. Only when visiting close friends, you can take off your jacket, without waiting for the owner to do it. But first you should ask the owner for permission to do this. late autumn, in winter, early spring, in the evening it is better to wear a dark jacket. In the daytime and in summer, a light-colored suit is preferable, in the heat, a cotton one. The suit can be plain, as well as in small stripes or in a cage, but without sharp contrasts. For business negotiations, it is recommended to wear plain suits in gray, dark gray, navy blue or black. The most common in the business world is a two-piece suit, but a three-piece suit is also allowed. The black suit is designed for the most solemn occasions. All other details of clothing are matched to the suit.
The cut of a jacket - double-breasted or single-breasted, with wide or narrow lapels - depends not only on fashion. A single-breasted jacket with two buttons shows the mobility of a businessman, his speed of reaction, dynamism. A double-breasted jacket speaks of the ability to retain achievements, the reasonable distribution of funds or investments, reliability and resilience in any cataclysm. Double-breasted suits are contraindicated for all overweight people, even normal or relatively tall. They make their owners real fat men.
In addition to the width of the smell, jackets are also distinguished by the presence of cuts, which can be two, one or none at all. A jacket without a slot is called European. It looks attractive only on slender men. For fat men and even men of normal build, but with a tummy or wide hips, the European type of jacket is contraindicated. It fits perfectly only on tall and thin people. And that's if they're worth it. You can sit in such a jacket without inconvenience, only by completely unbuttoning it.
The American jacket with one vent is more comfortable when walking, less related to the person's complexion. But it is also not very comfortable: in order to sit down, it must be unfastened. The most reliable in this regard is an English jacket with two slots. Sitting in it is quite easy, because the back of the jacket immediately diverges to the sides and does not interfere with the landing. It may not be fully unfastened. The fact is that it is customary never to thread the bottom button into the loop so as not to interfere with free movement.
The jacket with two slots allows you to get up and sit down easily and freely.
A business man for various events must have at least three suits and 12 cotton shirts of various colors, mostly pastel. They should match the suits in tone. Be sure to have white shirts, but white icy color. A thin stripe or cage is allowed. A motley shirt does not match a suit with a pattern. The darker the suit, the lighter the shirt should be. The perfect shirt for visits of any level, white. But the most harmonious combination and the best shirt do not make a good impression if the shirt is dirty. The freshness of a shirt is its most important characteristic. The sleeve is long. The shirt collar is classic. However, the choice of collar is important for men with a non-standard neck and face shape. For slender men with long, thin necks, tapered collars (with close angles) or long and pointed collars accentuate features that need to be toned down. They look better with wide collars. They sort of widen the neck. Men with a full face and a short neck look more spectacular in shirts with narrow collars. Collars with an eyelet and a high neck are good for men with a medium neck.
On a shirt, as well as on a jacket, elements of a sports or military style are also not allowed - shoulder straps, patch pockets with folds or coquettes. Let's say one patch pocket. Usually on the pocket there is a logo (verbal trademark) of the manufacturer. The short sleeve is a symbol of the lower social stratum of the middle class and therefore cannot evoke feelings of respect and power purely psychologically. Elegant shirts should be without pockets, but if they are, then it is not customary to put anything in them. The corners of the collar with a tied tie should not lag behind, as in cheap shirts. The cuffs of shirts are simple, fastened with a button, and double (French), fastened with cufflinks. Double - give the image a gloss. Due to the width and details of such cuffs, the arms do not seem long.
Particular attention is paid to the tie. A tie is a must-have addition to a plain shirt. With a suit with stripes, plaid, etc. a solid color tie goes well. And with a plain suit - a tie with a pattern, motley. If the shirt is not light and solid, you need to make sure that the tie is combined with its color. Only a plain tie is suitable for a bright shirt with a pattern. In all cases, the tie should be darker than the shirt. The color of a business partner's tie can help determine his character, mood, and position in these negotiations. Bright red ties express expressiveness, some inconsistency. The combination of bright red with yellow is looseness, perseverance in defending one's own point of view. A red drawing on a dark background may indicate self-confidence and determination. Blue, dark brown colors with the addition of red and a little bit of emerald indicate goodwill, readiness to take into account the opinion of the opponent. Gray-pearl colors emphasize the ability to control feelings. Poisonous greens combined with yellows may indicate some alertness. Blue ties radiate serenity. A black braided leather tie indicates a desire to be elegant, attractive. For business negotiations, it is better to choose gray-pearl, blue-red, maroon ties. Ties are recommended graphic pattern. But a bright tie with an avant-garde pattern will create a feeling of emotional pressure among business partners, will annoy and distract them. It is also recommended to use a set of the same color tie and handkerchief (the tip of which looks out of the breast pocket). A silk tie is best suited for an evening dark suit. A synthetic tie is only worn with a leather jacket. In bow ties appear only at official events. Cloth black tie is appropriate only at funerals and memorial ceremonies. It is not customary to combine a tie with a sports, woolen shirt, with any shirt that is worn loose. The width of the tie should be directly proportional to the size of the jacket, i.e. the wider the shoulders of the person, the wider the tie should be. The tie must not be allowed to hang below the waist. But too short is also unacceptable. It should just not reach the buckle of the trouser belt. And, of course, the tie must be tied neatly and correctly. Thick ties should be re-tied each time.
2 .2 Men's shoes
Not only a tie, but also shoes indicate the social status and luck of a man. Shoes should be expensive, conservative in appearance, with thin soles, black or dark (for a dark suit) and the appropriate shade for a light suit. But above all, shoes should be comfortable.
The suit is elegantly complemented by light laced low shoes made of genuine leather (top, bottom, insoles). With outerwear they wear: black lace-up boots, classic black leather low shoes with laces. Moccasins are possible if they are made of first-class genuine leather and are simple in style. Do not wear shoes with high heels, as well as patent leather. A business man does not wear velor leather shoes. They are not allowed in business. Patent shoes match only the tailcoat and tuxedo.
For cold seasons, you will have to choose winter and autumn shoes, for summer - summer shoes. But in all cases, shoes should look expensive and prestigious. This does not mean that she needs an extravagant style, although today in the world of men's shoe fashion there are very bold decisions. Men's business shoes are simple, that is, they should not have any kind of inserts of a different color, additional straps, buckles, emblems and other details that are good in youth fashion, but do not match the business style. Shoes should always be immaculately clean both inside and out. During the day, the leg releases 200 ml of sweat. Business man wears thin woolen socks. By absorbing sweat, these socks stay dry to the touch. Socks should be long. In this case, putting one foot on the other, the naked body (erogenous zones) is not visible from under the trousers. It is unacceptable that the bare part of the leg is visible. Long socks add elegance to the leg. Patterned socks are not recommended. The color of the socks creates a transition from the color of the suit to the color of the shoes, combined with them. Dark solid colored socks are preferred. White socks are not allowed. They are worn mainly by athletes. The basic principle of choosing a business suit is simple: men's clothing should fit well and the person should be comfortable in it. So when choosing a business suit, it is recommended not only to put it on and stand by the mirror, but also to walk around, sit, even bend down, evaluating the suit not in static, but in motion. At the same time, non-empty pockets should not bulge and protrude.
3 . business woman suit
A woman's desire to be noticeable is her deepest need. The color of the costume can increase or decrease the aura of power and charm of a woman. The requirements for the clothes of a business woman are not much different from the requirements for the clothes of a business man. However, business etiquette allows a woman to deviate from rigid male standards. For a woman - a businessman who wants to succeed, it is very important to remember her appearance.
Business clothes are distinguished by classic cut, discreet colors, and versatility. Sexy chiffon evening gowns and sumptuous trouser suits with prints reminiscent of Impressionist paintings are fine for parties and cocktails, but wearing them to work spells career failure. A women's business suit can be of traditional colors (red, yellow, brown, green, blue, white, black), almost any color, except for bright shades and sharp contrasting combinations. The best colors for a business dress are navy blue, tan, beige, dark brown, gray, medium blue, light blue, etc.
The black business suit has recently been pushed out. It is suitable for conferences, council meetings and other events that are more solemn than ordinary work activities. All over the world, the main clothing for work is a suit. The dress can be afforded only in the heat and only in one color.
In the wardrobe of a business woman there should be two or three skirts, jackets, two or three blouses. It is advisable to change toilets often, because the same thing worn every day is annoying and "extinguishes" the mood.
It is impossible to shorten the skirt excessively, blindly obeying fashion. Also, you should not wear things that emphasize your attractiveness (tight sweaters, jeans). It may happen that men, instead of listening in business meetings, will consider your merits. In addition, they may get the impression that you are first of all offering to make sure of the beauty of your figure, and not of business qualities.
The clothes of a woman should correspond to the place, time, nature of the event. It must be worn correctly. For example, it is not customary to receive guests or visit evening dresses during the daytime. For this occasion, an elegant dress or dress-suit is suitable, but not a jacket and a skirt. Good taste requires the ability to combine existing clothes. The set can be supplemented with a new skirt, jumper, scarf, scarf.
The skirt is worn with a leather belt, matching the color of the suit. If a woman has a high waist, then the color of the belt is matched to the color of the blouse, if it is low - to the color of the skirt. A business woman should not wear a cheap or ill-fitting jacket. Dropped, shapeless shoulders at work look sluggish and helpless. Therefore, small hangers are used. But at the same time remember that the shoulders narrow the sides. A buttoned jacket should be comfortable and true to size. Its optimal length is not lower than the hips. For women with a high waist, long jackets are recommended, for women with a low waist, short ones.
Blouses should be simple, elegant and look expensive. The complex design of a blouse does not harmonize with a business jacket. Ruffles, lace give femininity. Transparent or tight-fitting blouses are suitable only for a jacket. Summer clothes should be made from natural materials or with a small amount of synthetic or acetate fibers.
Knitted jumpers, vests, etc. are excluded from business attire. A full person looks even fuller in a suit or dress made of transverse striped fabric, with a large pattern, very light. Complete any figure of the skirt in the shape of the letter "A". In wide puffy skirts, tall women do not produce a business look. It is better to wear a long skirt cut along the oblique line. For women, shoes are an essential part of the toilet. The most elegant are boats with closed toe and heel. In business, white shoes are unacceptable. They look cheap and are not a symbol of success. Shoes of ivory color, beige, beige-gray, etc. are desirable. Dark shoes are suitable for dark dresses. Shoes with colored details, "metallic colors", with decorations are unacceptable in the business sphere. Shoes with flared heels, as well as closed shoes, are worn only with trousers. Patent leather shoes are preferred in the evening. In the summer, sandals with an open heel, but with a closed toe, are acceptable. As a rule, stockings and tights are combined with the color of shoes. They don't have to be patterned. Dark-colored shoes and stockings visually reduce the feet.
Hairstyle, makeup, jewelry should organically complement your business suit. The hairstyle should be strict, but at the same time elegant. Decorations should be as small as possible, but at the same time, they should not be abandoned at all. It is better to wear expensive jewelry. Cosmetics should be noticeable only at close range. Experts recommend buying more preventive cosmetics than decorative ones. Perfume should be used in such quantity that its smell is barely noticeable. And, of course, it must be good spirits.
4 . Accessories
A business person always has high quality accessories that he can only afford.
A woman's handbag or case should be made of the best grades of natural leather, as well as a briefcase, folder, purse (wallet) - for a man. A portfolio is essential for every successful person. Folders are used only for internal use (meetings, meetings, etc.).
In the business sphere, a woman must definitely wear a watch, otherwise she makes it clear to others that she does not value time. She prefers watches with a clear dial, classic design. They are selected according to the fullness of the wrist. Small watches are small, large ones are heavy and uncomfortable. Electronic clocks, as well as those with a pointer, are inelegant.
Watches are the most important, expensive and prestigious accessory of a business man. In a classic business style, preference is given to elegant mechanical watches with arrows. Quartz watches are more practical and easy to use, but mechanical ones are more prestigious. The image of a man is distorted by watches made of plastic, rubber, with various decorations, emitting ringing, squeaking, with an indistinct dial. Convenient watches, in which the glass is on the same level with the case. The convex glass is exposed to the greatest friction, the dial is darkened. The strap is recommended from calfskin, or imitated crocodile, as well as a metal bracelet. A pocket watch is worn with a tailcoat. In the business world, it is customary to wear jewelry in gold, silver, pearl, or a combination of both. Jewelry with precious stones is worn only in the evening. Rings should be in harmony with the toilet and the appearance of the owner. They are usually worn on the ring finger. It is undesirable to wear small rings, as they cut into the finger, leaving a deep mark that remains for a long time, even if such rings are no longer worn. A ring worn on the little finger shortens and widens the hand. Significantly emphasize the width of the hand, small elegant rings. The ring on the index finger is a sign of bad taste. The grace of the hand emphasizes a small stone in a thin frame, a large one always emphasizes only its own beauty. Any rings look good on a narrow hand with long fingers. On such a hand, a ring with a stone in a convex setting looks beautiful even on the middle finger. Rings with stones rich colors suitable for all hands, and soft, transparent - for swarthy. Jewelry on men has a deterrent effect on customers. It is allowed to wear two rings: a wedding ring and a signet. Preference is given to jewelry made from the most "masculine" precious metal - platinum. Cufflinks in a men's suit should be gold, silver, mother-of-pearl, possibly with natural stones delicate color type "Onyx". Artificial materials are not acceptable. It is desirable that the cufflinks are combined with a tie clip. The frame of glasses should not exactly copy the shape of the face, but only preserve its line. The upper part of the frame should be in line with the eyebrows, and the eyes should be located in the middle of the glasses. The frame should not be wider than the face and below the middle of the cheeks, that is, below the level of the nostrils, so as not to distort the shape of the face. It is good when the frame of glasses is in harmony with the color of hair, eyebrows, clothes. To dark hair, dark eyebrows choose a dark frame. But remember that a heavy dark frame enlarges the nose. A metal or softly tinted plastic frame is suitable for blond hair. The handle of a business man, as well as women, pay attention no less than to other accessories. Along with a Swiss watch and elegant glasses, a good pen is one of the things that can reveal the true social status of its owner. Among the prestigious firms that produce expensive fountain pens, the most popular in Russia are Parker, Sheatter, Mont Blanc and Cross.
List of used literature
1. Bazhenova E. "Business etiquette: why you need to behave this way and not otherwise."
2. Kuznetsov I.N., Business communication. Business etiquette: Proc. manual for university students - M.: UNITI-DANA, 2005. - 431 p.
3. Revyako T.I. 30 main rules of business etiquette. M.:AST.; Mn.: Harvest; 2005. -96s.
4. Solonitsyna A.A., Professional ethics and etiquette. Textbook. - Vladivostok. - Publishing house Dalnevost. un-ta, 2005.- 200 p.
5. Chernoskutov V.E., Parfenova I.Yu., Stupak I.M., Ethics of business relations, 2009
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Success in business depends not only on the competence of a business person, his professionalism and experience, but also on the appearance of a person. Despite the fact that appearance is an indirect factor influencing success, this is exactly the factor that determines the effectiveness of business relationships and contributes to the creation of the necessary working atmosphere.
Appearance and manners are what others see and appreciate immediately, before the discussion of trade deals has yet taken place. Unlike the Russian business world, the Western one is also distinguished by the fact that when discussing a contract, it is taken into account how the partner is dressed, how he behaves at the negotiating table, his attitude towards his employees, his office, etc. One thing that at first glance may seem insignificant, for example, a small stain on a tie, the wrong combination in a business wardrobe, can lead to negative consequences in the negotiation process, or cause a certain tension and irritation.
Seeing your casual appearance, a business partner may assume that you are also not demanding in fulfilling contractual obligations.
Thus, clothing indicates the level of business culture, reliability and stability of the company.
business style very informative. Men dressed in business are credited with reliability, strength, self-confidence. A woman is critical, serious, confident, independent, organized and diligent.
The basic rules of a business external (dimensional) image of a business person can be reduced to two principles:
1. Versatility is a style for work and it should be comfortable, functional
2. Neatness and neatness (wrinkled clothes, a carelessly tied tie give rise to a feeling of fussiness, haste, undemanding to oneself or indifference to others).
Regardless of the situation, a business person should look like:
- Confident
- solid
- Business
- elegant
- inspiring confidence
- Reliable
- decent
- Neat
- Aged.
1. Clothes of a business man
Success in business is made up of many factors. One of them, perhaps not the most important, but certainly immediately conspicuous is clothing. It is later that partners will appreciate professionalism, responsibility, erudition, and first, his clothes speak for a person. Therefore, no matter how much they say that the main thing is the inner content of a person, it is not true - clothes decide a lot, and sometimes everything. Folk wisdom for that and wisdom: “They meet by clothes ...”
A business man needs to give the impression of a reliable, solid, decent, self-confident person, moreover, not devoid of taste. And for this, and in appearance, he must follow the unspoken rules.
So, a distinctive feature of a business man's suit is moderation and accuracy. Things from the latest fashion collections, too pretentious, too bright colors, will characterize their owner as not a very serious, even frivolous person. And untidiness, even in details, is unacceptable. A crookedly tied tie, a stale handkerchief can adversely affect the results of negotiations.
In the business world, more conservative men prefer the three-piece suit. Of course, it must be made of high quality fabric that does not wrinkle well and retains its shape for a long time, which allows the suit to remain neat for a long time.
The color of the suit also plays an important role. Most often, a business suit is gray or dark blue. Psychologists say that the blue color is neutral and therefore not remembered. Therefore, a dark blue suit can be worn more than once a week, complete with different shirts and ties. In addition, the dark blue color makes a person’s face look fresher, which will come in handy during a long working day or long negotiations.
The gray color seems softer, and a business man in a suit of this color is more conducive to communication. It is generally accepted that the darker the color, the more aristocratic it is. This can also be attributed to gray: A dark gray suit, regardless of price, looks more expensive than a light gray one.
As for the black color in a business suit, it is rather a sign of solemnity. It can be obligatory only for evening business receptions and mourning ceremonies.
It must be remembered that the color intensity of the suit fabric in winter is deeper than in summer. For summer period the most optimal colors are light gray, beige, grège.
For a business suit, colors such as burgundy, brown, swamp green, etc. - excluded. Such colors are used in clothing designed for leisure, club, country walks or picnics.
Quite often, men like striped suits, besides, the figure in them looks more slender. But the strip should not be too wide or contrasting. The larger the pattern of your suit, the more sporty and casual your image becomes. An exception here can be representatives of creative professions and people in the fashion industry.
In addition, you should be aware that in the business world, a different color of a jacket and trousers reduces your image as a top manager or middle manager to the level of a sales or commercial representative working in the provinces.
So, a set of business clothes for a man consists of:
- costume
- shirts
- Tie.
Etiquette provides for special jacket requirements. So, the length of the floor of the jacket is up to the first phalanx of the thumb of the hand lowered down. Jacket sleeve length - up to the wrist.
The jacket may be smooth wool, tweed, worsted wool or boucle (but never velveteen, velvet, leather), but only with trousers of plain dyed fabric and smooth texture.
The jacket can be single-breasted or double-breasted. Double-breasted visually makes the figure slimmer, but it is contraindicated to be worn by men of short stature and very tall plump, as in this case it makes the figure wider.
The jacket, in a formal setting, is worn buttoned up. The bottom button of a single-breasted jacket is never fastened. If necessary, it can be unbuttoned altogether - when you are sitting at your desk, in a hall or in a car. A double-breasted jacket should always be buttoned up.
With trousers, too, not everything is so simple. First, about the length. In front, the trousers should be pulled over the shoes with a small fold, and in the back they should reach the beginning or middle of the heel. The crease on the trousers should be well ironed. Even if the trousers fit perfectly on you, a trouser belt is a must, and must be strictly parallel to the floor line. Belt - only from genuine leather, dark color, with a classic buckle. Moreover, the trouser belt should be in harmony with the color of the shoes and the watch strap. Never wear suspenders and a belt at the same time - it looks a little comical.
Label remarks
(From satya G. Monakhova. What is a dress code)
1. Can I take my jacket off at work?
- This can be done by the boss in the presence of his subordinates.
- It is allowed among employees only if they are equal in rank.
- A subordinate cannot come to the head without a jacket - this is sabotage.
- In the presence of outside visitors, that is, in an official setting, this is prohibited.
- Is it possible to wear a jacket completely unbuttoned?
- Yes, if the conditions are met:
there is a vest under the jacket;
this is permissible only in an informal setting, among your colleagues and employees;
you can unfasten the buttons of your jacket during breakfast, dinner, lunch or while sitting in an armchair.
2. It is forbidden to unbutton the jacket in official or significant situations.
These are: making a speech (report, presentation); congratulations or presentation of awards and gifts; invitation to dance introduction, greeting and farewell to a business partner. In a buttoned jacket, they enter to friends, to a restaurant, to an office for a meeting, to the auditorium of the theater, they sit on the presidium. Even if there is a vest under the jacket, the jacket should not be unbuttoned in these cases.
3. When can I open the bottom button?
- This is only allowed on a single-breasted jacket to slightly define the waistline.
- This is accepted only in the room where it is supposed to sit (which is not provided in the entrance hall and at receptions without seating (buffet, cocktail).
- Inside jacket pocket: pen, comb, thin flat items (small notebook, flat wallet).
- Chest outer pocket of the jacket: only a decorative scarf that does not repeat the color of the tie.
- Side pockets of the jacket: glasses, business cards.
- Vest pocket: pocket watch.
6. Back pocket of trousers: forget about it at all, never put anything in it.
The shirt also has its own requirements. I.
Fabric - thin cotton with the possible addition of synthetics (for less wrinkling); color - light colors. And, of course, the color of the shirt should be in harmony with the color of the suit. Collar - classic. The sleeve is 1-1.5 cm "peeping out" from under the sleeve of the jacket.
There are also strict requirements for a mandatory attribute of a business suit - a handkerchief. First, there must be two. Secondly, they must be light colors, without any patterns, an inconspicuous large cell is allowed. In a more formal setting, the color of the handkerchief should only be white. The handkerchief, which is located in the side pocket of the trousers, is used for its intended purpose. The second, always perfectly clean, is stored in the inside pocket of the jacket. It can be offered to a woman if necessary. They wipe their glasses, remove the mote from their eyes, etc.
Tie, although it does not perform any functional tasks, it is the main decoration of a business suit. The choice of a tie reveals the personality of a man, his taste. The English have a proverb: "A gentleman can have only one suit, but a dozen ties."
One of the main requirements for this integral part of the men's business wardrobe is that it must be in harmony with the color of the shirt and suit.
The width and length of the tie depends on the fashion and on the build of the man. The approximate width of the tie is the same as the width of the side of the jacket. The length of the tie should be such that it covers the buckle of the trouser belt.
An important and rather difficult issue is the pattern on a tie. The following drawings are preferable:
- Small peas are elegant, authoritative and official for business situations. The smaller and lighter the peas, the darker the color of the tie, the more conservative it is.
- A foulard is a small geometric pattern composed of repeating elements. In such a pattern, there may be three or four not too bright colors.
- Diagonal stripe (classic) creates a business calm look.
- Paisleyz ("Turkish cucumber") - a pattern that resembles a drop-shaped pearl. A tie with such a pattern is best suited for representatives of communicative professions.
- Plaid is usually used in a non-business setting and goes well with sports jackets.
- Club ornament - a regularly repeating pattern of a club motif. The drawing on such a tie should be small.
- Geometry - includes all geometric patterns, creating a more fashionable and relaxed look.
But be 100% sure successful choice a tie is possible only if it is plain. Such a tie goes with any shirt and any suit, so it would be nice to have more plain ties in your wardrobe: blue, dark red, dark gray, light gray, etc.
The color of the tie must be approached very carefully. Violet, lilac, pink, bright red colors are not recommended.
In order not to make a mistake in choosing a tie, you should remember two main rules:
You can choose a tie of the same color as the suit, but lighter or darker in tone, as a result of which the color of the tie and suit will complement each other;
And you can choose a tie that will contrast with the suit. But this contrast should be the only one in your ensemble.
The dress code suggests that a business man's wardrobe should have at least two plain ties:
dark blue
burgundy
There is a strict requirement for a business suit and the intensity of the color of its components (in descending order): jacket, tie, shirt.
The most successful combinations can be considered:
- Gray suit + white, blue, ivory shirt + tie of any color + black shoes
- Navy blue suit + white shirt + white-red-blue tie + black boots
- Sand suit + light beige, light blue shirt + light brown, dark blue tie + light brown boots
- Black suit + white shirt + silver gray red brown tie + black boots
Shoes give completeness to the whole appearance. Business style is suitable for classic boots or shoes with thin soles, with Oxford or Derby lacing. "Oxfords" - the most official of all models of men's shoes, which goes well with a strict business suit with a thin, barely noticeable stripe.
The color of shoes in a business environment is black. Although dark brown is allowed, for example, in summer, with a gray suit. Without catchy elements, made of genuine leather, only with laces. Not allowed in the business world are shoes made of suede, lacquer (it is for evening business receptions), crocodile and snake skin.
In any case, no matter what shoes you choose, they must necessarily be combined with the color of the suit.
Socks, it would seem, such a trifle. But they are the most important element of business attire. In a modern business suit, there are two options for choosing socks:
1. The color is always the same as the color of the shoes, and the color of the shoes is known to be black.
2. Socks are selected to match the suit or trousers. The second option is more preferable.
But in both cases, a color pattern on socks is unacceptable, it can only be textured. Dark, thin and smooth socks are preferred, which should be long and keep well on the foot.
Outerwear should match the suit in color and texture of the fabric. A raincoat or coat may be fashionable, but not trendy. In outerwear, as well as in a suit, features of a military, sports, etc. are unacceptable. style. The color for outerwear is preferably gray, black, blue. In a business style, such an element as a scarf is a must under a coat, raincoat. A scarf or muffler is the only element of a man's business wardrobe that can be bright (white, red). The scarf naturally should not be hand-knitted.
A hat, a cap can be used as a headdress, but, in no case, does it take.
Accessories - a bag, a business card, a wallet, a folder or a case, a case for glasses, etc. - preferably made of genuine leather, but not snake, crocodile, etc. Color - black, dark gray, burgundy.
One of the important accessories for businessmen are watches. In no case should the watch be sporty and massive. Such watches are well suited for informal costume or leisure. Business watches should be beautiful, elegant and classic. It is better to choose a watch with a white dial, a watch with a black dial looks less prestigious.
List jewelry
that a business man can afford is very small. The most common piece of jewelry is a red or yellow gold engagement ring. It is worn on the ring finger of the left or right hand, depending on the situation or local traditions. According to etiquette, a gentleman is allowed to wear no more than one or two rings.
To make an aristocratic impression you will be helped by a ring with a family coat of arms, an old work, but not like modern rings with a coat of arms or initials. Under the massive ring with the family coat of arms, you can wear one more.
It is absolutely unacceptable for a business man to have an earring (earrings) in his ear or a demonstration of a chain made of precious metals.
Dress for business receptions, as well as everyday business, is distinguished by conservatism, adherence to traditions.
Of course, a business man, in addition to the usual daily activities and participation in business receptions, goes in for sports and attends various sporting events and clubs. For this, a week-end suit and a sports-type suit are used.
Such suits consist of sports-type trousers (made of velveteen or other loose fabric) and a half-belt and jacket. A shirt with such a suit can be any - colored, plaid or with any other pattern. Shoes in this case can be suede, velvet.
Perfumes and cosmetics used by a business man must be of the same "line". The aroma should be barely perceptible. One rule plays here: if someone, who is at arm's length from you, says something about your perfume, then you are more perfumed than expected.
A business man should, no less carefully than a woman, take care of his hair, face and hands.
The hairstyle of a business man is in fashion, but in its moderate expression. So, the length of the hair should not be longer than the top edge of the shirt collar. Modern business etiquette has a negative attitude towards beards and mustaches.
It is necessary to monitor the nails and skin of the hands. Untidy nails and hands characterize their owner as an untidy and sloppy man.
The main thing in the culture of business men's clothing is a harmonious combination of all elements of the suit in style and color, as well as a sense of taste and proportion.
For those who want to study the topic "External image of a business person", a seminar (webinar) was specially developed "
Appearance characteristics
Social role purpose of clothing
Influence of color in clothes
Men's business suit
· Women's Business suit
"They meet by clothes ...". This proverb briefly and exhaustively answers the question of the importance of clothing in creating an image. The ability to choose clothes “for themselves”, and even more importantly, to wear them in a good mannered way is an important part of image.
Clothing is a kind of calling card. It has a psychological impact on communication partners, often predetermining their attitude towards each other. Why does clothing acquire such significance that the whole image can be instantly destroyed by an incorrectly chosen detail?
From time immemorial, clothing, in addition to its main functions - protection and decoration - carries information about the owner, a kind of code that must be able to read. An experienced eye will immediately notice how skillfully you are dressed, whether the suit suits your figure, whether it suits your character and temperament, whether or not it helps to hide flaws, whether you can understand and feel the situation in which you are. Your status, psychological features, social role, thoughts and feelings - everything will be reflected in the costume.
I would like to emphasize that it is very important to remember two important concepts proposed by the Swiss psychologist Max Luther: "aesthetic elegance" and "psychological elegance".
Aesthetic elegance- when each element of clothing is matched in color, shape, pattern and all elements are consistent with each other.
Psychological elegance- the ability to create your own harmony, "zest", inherent only to you. By combining these two concepts, you will be able to dress individually and tastefully, feel comfortable in the “second skin”, knowing what you want to tell the world about yourself and what kind of reaction you will receive in response.
First of all, it is necessary to note the social role purpose of clothing. So, there is the concept of "white collar", "blue collar". Many people know that it refers to the technical intelligentsia and departmental officials. A number of enterprises have branded clothing. It is characterized not only by a certain style, but also by a variety of colors. In such enterprises, workers, employees and managers can easily be distinguished by work clothes. By the way, this disciplines employees, facilitates their communication contacts.
Of course, it is impossible to absolutize the importance of clothing in our life. However, let's not forget that it is expressive, attracts the eyes of people, causing them specific emotions.
One of the self-serving principles of a business person strongly recommends that if you want to be in the forefront of business people, your clothes today should correspond to the position that you would like to occupy tomorrow. So, a leader simply needs a respectable appearance, and some conservatism in his clothes is usually perceived as a symbol of stability.
Clothing can say a lot about our personality. For example, extroverts prefer unusual outfits, while introverts prefer sophisticated ones. The first prefer bright colors, and the second - cold. Extroverts love a lot of jewelry, while introverts have a simple and modest style.
1) with her functional purpose(work, home, guests, official reception);
2) with your age;
3) with their physical data.
The cut of clothing determines how the shape of the body will look. Even a thin person will appear fuller if they wear a square-shouldered jacket and wide baggy trousers. The right choice of clothing cut can often hide what we consider to be figure flaws.
If you do not want your clothes to distract the interlocutor from you and what you are saying to him, avoid outfits with an excessive amount of detail - pockets, locks, complex collars, shiny buttons.
Colour also creates emotional associations. Warm, bright, light colors (such as red and yellow) "advance" and can make you prettier and friendlier, while cool, gloomy, dark colors (such as black, navy, gray) "retreat", create distance, and you will look more powerful and impregnable. Warm, neutral colors (beige, brownish yellow) give the impression of great accessibility.
Brightly colored clothes can overwhelm a person, especially if they themselves have pale skin. But it's even worse if people pay attention to your flashy clothes and don't look at you.
The most important color is the one closest to the face. Shirts, blouses, ties should be of such shades that suit the complexion and decorate it. So, if a person wants to emphasize the whiteness of his face, he should wear red clothes, but the yellow color will give a purple tint to the whiteness of the face.
Bad taste, extravagance, non-respect of seasonality and simply carelessness - these are the characteristics of clothing that are detrimental to the image. They cross out many of the wonderful qualities of people and create a false impression of them.
How can you strike a balance between the need to maintain certain standards in clothing and the desire to express your individuality? Only by developing a sense of proportion, and creating a holistic external image.
There is such a thing as “dressing with taste”. It is universal in its interpretation, because the tastes of people depend on many circumstances: common culture, material resources, age, ethno-psychological characteristics, etc. In addition, there is a certain standard of "good taste" that must be reckoned with. For a long time, “dressing tastefully” meant dressing strictly and in a monotone. During the democratization of tastes, one can dress differently and in an original way, but one should observe the ensemble principle, take into account one’s kinesic data, the aesthetics of the time, social status, and the specifics of professional activity.
Undoubtedly, there are features of a business suit for men and women.
Men's business suit.
In an ensemble of business men's clothes special place occupies a shirt. You can have a pair of suits and a pair of jackets with trousers, and this will be enough to look spectacular and fresh. But on one obligatory condition: to have at least a dozen different shirts in your wardrobe. At one time, white shirts dominated, but today color television clearly demonstrates how unreliable a white shirt is in “sculpting” an image. Of course, there are situations when, according to etiquette or ritual, it is necessary to be in a white shirt. However, men look much more advantageous in those shirts that best set off the face and harmoniously combine with a tie.
The main decoration of a man is tie. Looking at a tie, you can accurately assess the taste of its owner. An elegant suit may go unnoticed, a beautiful tie never. The choice of color, pattern and size of a tie allows a man to show his personality and sometimes his mood. But the desired effect is achieved only the right choice tie to suit: the dominant color of the tie should repeat one of the tones of the suit.
A solid color tie goes with any shirt and any suit. It is only important to follow the harmony of color.
A tie with polka dots is also popular, but more elegant than a plain one. The main background of the tie should dominate the color scheme of the clothes. The color of the polka dots on the tie is desirable to match the color of the shirt. The most common is a dark blue tie in small white polka dots, it gives charm to men. The smaller the polka dots, the more refined the look.
For business attire, a tie with dark, clear diagonal stripes also works well.
Conservative ties (with circles, rhombuses, triangles) are indispensable for a person with an authoritative position. With their severity, clarity of lines, balance, such ties emphasize the position of its owner.
A tie with a variety of patterns is perceived by others playfully, so it is not recommended to wear it to a serious business meeting. But on the other hand, he can bring freshness if a man is dressed in a dull, gloomy suit. The variety of tones in the abstract pattern suits almost any costume, especially when traveling and on long-term business trips.
Pretty spoil the business look of a man ties with images of symbols, emblems, with newspaper text and "masterpieces" of painting. Business people should avoid black, purple, purple colors, intersecting and overlapping patterns, very short and massive ties (the latter are especially not suitable for overweight men with a short neck).
best material for ties - silk, wool and cotton. Looks great synthetic fabric under silk. Silk ties go with a variety of fabrics and are suitable for any occasion. Cotton ties are worn mainly in summer.
The length of the tie should be such that, when tied, it slightly covers the buckle of the waist belt.
An important role in a business suit men play socks. They are matched first to the tie, then to the color of the pants, and finally to the color of the shoes. It is advisable to choose socks in a darker color than the suit (at least one tone).
The length of the socks should be such that not a single centimeter of bare skin is visible (especially when a man sits with his legs crossed) and that they do not gather on the instep.
For a business person, it is important to consider style matching elements of clothing. For example, a business, somewhat conservative suit or a striped suit combined with a plaid shirt will look disharmonious. The absurdity of the combination of a suit with wide lapels and a narrow tie is also obvious. Therefore, in the wardrobe of a business man, a plain suit can become a basic element. It has the ability to blend well with the colors and patterns of other elements of clothing, which greatly simplifies the choice of the right combination: suit - shirt - tie; monotony - drawing - monotony.
It should also be remembered that the same patterns are never combined, they must always be separated by a single-color element. Therefore, for example, for a plain suit,
ü plain shirt, plain tie;
ü shirt with a pattern, plain tie;
ü plain shirt, patterned tie.
According to experts, a business man should have three suits: work, business and evening.
work suit- this is a regular (casual) suit: trousers and a jacket, which can be of different colors. A jumper, pullover or turtleneck sweater is quite acceptable (but not a sweater with a collar, as for a ski trip). Pants and a leather jacket or a well-tailored jacket are acceptable. In all cases, a shirt and tie are required. A tie is not required only for a shirt of a special cut or, for example, for a turtleneck.
A business man wears a work suit on ordinary days when he works with papers, a computer, a calculator, draws up a report or a report, that is, he spends almost all day at his desk. The head, if he does not have business meetings, meetings with partners, reception of delegations, can also come to work in a work suit.
business suit– this is trousers and a jacket of any color, and a shirt and tie matched to them accordingly.
Evening suit a business man should consist of trousers and a jacket of the same color and a white (only white!) shirt.
Do not put a pen, pencil, glasses, comb and other items in the upper outer pockets of jackets so that they look out.
Women's Business suit.
Modern women have proven that they have depth and character, that they set ambitious goals for themselves and strive to move up the corporate ladder. However, in achieving these goals, they tend to make one of two mistakes:
1) they try to compete with men, using only their external data, remaining true women and allowing fashion to determine the choice of their clothes (at the same time, in the eyes of men, they look like “dummy”, who are more interested in form than content);
2) try to imitate men, adopting their clothing style, and at the same time their behavior, losing their feminine individuality.
In both cases, the business woman loses. The right choice of clothes can greatly help her to succeed at work. But how to make this choice? We hope some tips will help you:
It is better to wear a suit with a skirt to work, not a dress;
Preference should be given to a plain fabric, without a pattern, or various options for stripes and cells, but patterns such as flowers, birds, sailboats, etc., as well as all sorts of bright abstract patterns, are completely undesirable;
Your hairstyle should not distract the attention of others with excessive curls and curls;
Do not abuse cosmetics and perfumes (the whole world loves clowns who wear obvious cosmetics, but no one gives them responsible assignments in the business world);
It is not recommended to wear jewelry only as jewelry: they should be used functionally or purposefully (for example, an engagement ring should always be worn, because it indicates your reliability and efficiency; a large expensive pendant will add solidity to a short woman, etc.);
Use only a good handle and a handbag made of very good quality leather (by the way, organization and order should reign inside your bag).
The purpose of women's clothing was and remains to emphasize personal originality and elegance. A woman has the right to the originality of her clothes, to her own style of wearing them. A woman enjoys unconditional success, successfully problem solving harmonious combination of colors in their clothes.
For service, a long-sleeved dress is most acceptable, and the most “authoritative” is gray with small stripes. The best colors for a business dress are dark blue, tan, beige, gray, light blue. The least suitable are bright colors.
An important place in the wardrobe of a business woman is occupied by decorations. Their purpose is to give a woman grace, to create that stroke in the image, without which it will not be complete. Wearing jewelry is not an indicator of a woman's material capabilities, but of her culture and refinement of taste.
A business woman should be careful in choosing points. This is an element of appearance that always remains in sight. The shape of the frame should fit the face. Round glasses glasses, for example, will emphasize its roundness even more. In this case, rectangular glasses are more suitable. Frames that draw too much attention to themselves should be avoided if you want people to remember your face and not your glasses.
Thanks to the effect of accessories, a woman can always give her visual image a special charm. A colored handkerchief (but not colorful), a brooch, a curly hairpin, an original belt, an elegant handbag - these and other simple details of a women's toilet give her individuality to her appearance. It is noteworthy that this does not require any significant material costs. The accessories themselves lend themselves to numerous combinations. You can have two scarves or neckerchiefs in your purse, changing them during the working day. It seems that there is nothing easier, but the effect is obvious. The novelty that has appeared in the guise of a woman will not go unnoticed.
Highly important element in visual image makeup. Makeup is decorative cosmetics, the tactical purpose of which is to give the face aesthetics and attractiveness.
The choice of makeup depends on the color of the hair. In creating feminine charm, this determines the effect of "zest". Hair makes us attractive not by itself (although a similar effect is not excluded), but in combination with a hairstyle. Exactly hairstyle makes a woman attractive, and gives a man character. Hairstyle is selected
ü taking into account the figure;
ü taking into account the type of person;
ü taking into account the shape of the head.
An image is an external reflection of a human image, a visual and expressive “cut” of its personal characteristics. Creating an image is associated with creating an attractive image. Doing oneself is the most difficult work, but, of course, it is of interest to every person.
body image
Psychological characteristics of the body
Habits
Human gait and posture
Facial expression and gaze
Each person has his own individual bodily constitution. Psychologists in their studies have found a certain relationship between a particular constitution and the psychological characteristics of a person.
Our body independently signals to others what is happening to us. Either everything is in order with us - a straight posture, a smooth gait, a raised head, or we are afraid of something - a stooped back, a small, mincing step, a head lowered. Body language conveys much more information about us, whether we like it or not. For our part, we can learn to understand this language and use it purposefully.
If you are shy about your body or are too critical of it, this attitude will affect the image as a whole. After all, your body is ultimately seen by everyone. And under the gaze of those around you is unlikely to be comfortable. If you have a positive body image, if you accept your body as it is, then your overall image will benefit in many ways.
To improve your body image, you need to work hard on your body. Remember that your body is constantly "talking", and how you use body language and facial language depends on the success of the image you create.
We must remember that our posture and emotional reactions are controlled by habits, that is, they “work” automatically. For example, a person prone to depression stoops, moves sluggishly, apathetically. And due to the fact that the expression of depression does not leave him for years, characteristic, easily recognizable features appear. A cheerful person who smiles endlessly has “laugh lines” on his face, and he moves more energetically, confidently, and holds himself straight.
In one area of therapy, bioenergetics, developed by Alexander Lowen and based on the writings of the non-traditional therapist Wilhelm Reitsch, it is argued that certain emotions are "stored" in certain parts of the body, creating a kind of protective shell. The jaw can accumulate misfortunes, the chest - neglect, the shoulders - too much responsibility. People express these accumulated emotions through the tension and loss of mobility of the corresponding parts of the body.
Sometimes a physical habit can be a reflection of "you in the past" rather than "you in the present." Perhaps there was a period in a person’s life when failure literally haunted him for several years. Over time, things have changed for the better. But if a person does not make special conscious efforts, body language will bear the stamp of the former depression.
Each person uses the face and body very individually, with its own characteristics. When impersonators appear on television, the role models are easily recognizable and without comment. Imitators notice the physical habits of people and parody them.
When we "read" each other, body language is the most fertile source for discovery. People react very strongly to it, and not always consciously. When the word and voice of someone do not inspire confidence, it is body language that allows you to make a final decision about a person. By your physical appearance, others can easily determine how tense or relaxed you are.
It is very important to remember about posture. The word "posture" is often associated with old-fashioned classes where they taught good manners. In fact, posture reflects a lot about who you are: how you feel about yourself, how life treats you, and how you feel in a particular situation. Having good posture does not mean being drawn to the line. It's about about the naturalness of the landing of the head and such a position of the spine when the body is not tense and not constrained.
Posture can be changed by identifying habits that can send signals that damage your image.
When we talk, we usually look at head or neck each other. The back of the neck is an extremely common area of tension.
Shoulders are also a place of concentration of tension in many people; they look at the same time slightly raised and filed forward. If you are one of these people, we recommend that you say to yourself whenever the opportunity presents itself: “shoulders down and forward.” Especially suitable for this situation, when you eat on the train, walk down the street, drive a car. Reacting to this command should become a habit. Shoulders are very important for "shaping the image" - it is no coincidence that overhead shoulders are used in clothes, giving people visible significance. The shoulders serve as the “hanger” on which the rest of the body rests.
The shoulders are a significant part of the body, and tension from them can quickly transfer to the forearms, hands, and fingers. This is why many of us are unable to stand with relaxed hands: we drum our fingers on the table, clench our hands into a fist. Watch TV speakers closely and you will learn to recognize tense shoulders.
When characterizing movements, we are talking about the speed, direction and posture of the mover. If you feel uncomfortable in any situation, your movements will tend to be quick and jerky as you try to get out of the situation.
Often and quickly we move even when we think that we are bored. Slow heavy movements may indicate indecision and lack of energy.
If you are satisfied with your body and feel relaxed, your movements will be energetic and smooth; you will not fuss and twitch, you will strive to take up more space. Many of us have a characteristic gait in which movement is directed by a specific part of the body.
Gait - it is a kind of personality map. Its components are rhythm, step dynamics and body weight. All these data in different people appear with more or less difference. By gait, one can judge the well-being of a person, his age and character. Can be distinguished six basic types of gaits various people.
1. Confident man walks quickly, waving his arms, has a clear goal and is ready to realize it.
2. Critical and secretive, overwhelming other person keeps hands in pockets even in warm weather.
3. A person who is depressed drags his feet and, as a rule, looks under his feet, hands in motion or in pockets.
4. A person experiencing a burst of energy walks on his hips, as if he intends to reach the goal by the shortest route.
5. preoccupied man walks in the pose of a “thinker”, head down, hands clasped behind his back.
6. arrogant person lifts the chin high, the arms move with emphasis on energy, the legs are like wooden ones, the style is the striding of the leader.
The most expressive component of the image is face - our mirror. In popular science literature, there is unanimous recognition that it reflects the physical and spiritual state of a person, his character and even the principles that guide his behavior.
People tend to view faces with a certain amount of prejudice. We judge people by their facial characteristics until we get to know them better: thick lips are sensual, thin lips are mediocre, a high forehead is a sign of intelligence, and small eyes are a sign of dishonor. However, the expression of our face characterizes our personality much more accurately than its features.
The rate of change of facial expressions depends on many factors: the individual psychological characteristics of the individual, the level of its culture and even gender. If you are reluctant to express your feelings, then your face will not be particularly mobile.
To be able to adequately withstand life's trials, you need to accustom yourself to restraint in expressing emotions with the help of facial expressions. You should master at least six basic facial expressions - pragmatic, decisive, open, closed, cautious and shy. For members of some professions, such as the police or the military, showing emotions in emergency situations is detrimental to their work. Therefore, the officers of these services develop the skill to keep their upper lip literally in a “stiffened” state in order to hide their emotions behind a stone face.
We all have to mask our faces to some extent, and if the “mask” we usually wear expresses concern or irritability, then the attitude of others towards us will be appropriate.
You can tell a lot about a person by the way they smile. A smiling face more often evokes disposition towards its owner. A serious face is more successful in removing a possible confrontation than a gloomy one. And no matter how well you are brought up, you will not be able to shine with a smile if you are experiencing physical pain or some kind of mental suffering.
Image specialists distinguish three zones on the face: upper (forehead), middle (eyebrows, nose, eyes, lips) and lower (chin). Of particular importance are the eyes, which have the ability to self-presentation - glance. We have already talked about visual contact in previous chapters, but now we will focus on the role of the gaze that it plays in self-presentation.
If you want to present yourself as a confident, sincere and receptive person, be sure to establish constant and direct visual contact with your partners.
There are situations when a person does not look at the interlocutor. There may be several reasons for this. First of all, it is possible that the interlocutor simply does not like him. In any group, everyone will look at the most famous and respected of those present more often than at other people. Secondly, it is possible that the one who does not look at the interlocutor is simply timid, and avoiding eye contact is nothing more than a manifestation of nervousness. Thirdly, he may consider his status higher than the status of his communication partner and therefore is in no hurry to “notice” him. Fourth, a person finds his interlocutor very attractive and, fearing to give himself away with wide eyes, prefers not to look at him.
Without seeing a person's eyes, we are at a disadvantage, because without eye contact it is difficult to get a correct idea of \u200b\u200bthe person. Movie and show business stars often wear dark glasses, not wanting to be recognized. And since we can't see their eyes, it only enhances the halo of mystery and raises their status.
It is also important to choose the right "dose" of visual contact. If a passenger sitting opposite you on a bus or tram stares at you, you feel uneasy. It seems that he is trying to overwhelm you by deliberately demonstrating his superiority. If your eyes move too quickly over the faces of those around you, they may feel some tension.
The habit of avoiding eye contact, due to shyness, is acquired very easily. But if she begins to control your behavior, this is bad: a person who enters the room and does not look at those present will find it very difficult to establish any contact with them. Therefore, you need to master special exercises that help get rid of difficulties in this area.
I would like to end the conversation about body image with the words of L.N. Tolstoy, according to whom the beauty of bodily forms always coincides with the concept of active life energy. In order to learn how to control your body, you do not need to have any special physical data. It is important to want and be able to do this.
Behavior patterns
· Typology of behavior patterns
Etiquette and strategic behavior patterns
Criteria for selecting a behavior model
In our life there are always certain stable parameters of behavior.
So, some, getting up in the morning, start the day with physical exercises. We do the same things over and over throughout the day. Thus, there is a specific set of behaviors for everyday purposes. This does not exclude the “wedging” into them of some other models of behavior due to a specific situation.
Model(French modele) is a sample. The choice of a behavioral model does not imply any insensitive standardization of human actions, i.e. the absence in them of a living temperament, originality of thinking, originality, habits. The choice of a behavior model is the reproduction of such options that, in everyday communication, help a person become sociable, and therefore attractive.
With a typology of behavior patterns, it is possible to distinguish behavior models in official communication and informal(family, comradely, domestic). Behavior patterns can be active(aggressive) and passive(defensive) nature.
The business sphere is the most diverse sphere of communication. Its characteristic feature is that in it all subjects of communication act in official statuses, which inevitably determine the choice of their behavior patterns. As a result, its participants are focused on achieving some business effect.
The great Goethe said that behavior is a mirror in which everyone shows himself. And not only shows. There is a kind of talent for peering into this mirror, sensitively picking up on it the attitude of others. This is one of the secrets of imagery. Everyone masters those behaviors that bring success. The more objective the idea of your behavior, based on the reaction of people, the more effective the strategy and tactics of this behavior will be.
In everyday life, we perceive the behavior of another person as a holistic image. Expressing our position, we do it simultaneously by various means. So, wanting to show sympathy for a person, we, as a rule, will not only tell him about our feelings, but also convey them in soft intonations of voice, in a friendly look. This complex of signs forms model Or, as psychologists say, pattern behavior. The model is perceived as a whole.
The integrity of the model is violated when its constituent elements contradict each other; for example, sad news, which is spoken of with an ironic intonation.
In practice, each model of behavior in different people is embodied in different ways. Most of the behavior patterns in everyday life are not the object of special study, but among the many models there are those that are comprehended by people and become the subject of special study. This is etiquette models(prescriptions) and strategic models.
Label models characteristic of every profession. For example, the ethical attitudes towards an enemy and a diplomat differ from each other. If we thoroughly know the ethical precepts, then the question arises: how to achieve this pattern, by what means? The answer to this question is given by the strategic model. .
Strategic models are actually recommendations on how to behave in order to achieve a particular goal. We invent a certain strategy of behavior, think about what words to say to the interlocutor in order to convince him that we are right, how to show him a willingness to cooperate, how to win his sympathy, etc.
The need to invent behavioral strategies is due to problems that arise in the process of communication. The effectiveness of the communication process depends on many factors that are of human nature. These include the psychophysical characteristics of a person, his mental characteristics, character traits and attitudes. Some factors are obvious and we take them into account automatically, others require special consideration. It is much more difficult to identify and take into account the influence of a person's internal positions on his behavior with a particular partner.
Consider one of the most important points underlying many strategies - attitude of a communication partner towards oneself. This is necessary because there are many difficulties in the level of self-esteem, in the ratio of self-esteem and the assessment of others. For example, if a person, by the gestures of others, notices that their feelings do not correspond to his ideas, then he is upset. Patterns of behavior appear to protect one's own "I", the so-called defense mechanisms.
These reactions interfere with mutual understanding and interaction. In order not to cause the partner to feel threatened and not to provoke him to psychological defense, we need to help the person in understanding how we perceive his actions. And here plays a huge role Feedback. Feedback is information that we provide to others that contains our response to their behavior.
Your opinion about your partner should be expressed in such a way as not to cause feelings of resentment, indignation and protest in him and in the one with whom he shares his observations and assessments. This is especially important if we are dealing with a person who is internally immature, extremely insecure, and hard to take any criticism. It should be borne in mind that not only those who suffer from "complexes" require careful, tactful handling. Everyone, even a completely self-confident person, needs confirmation of his own importance in the eyes of others. Nothing is so painfully experienced as disrespect for the individual and an insult to self-esteem.
On the contrary, feedback, in which the positive qualities of a person are fixed, has an enormous positive potential.
Only by realizing the positive inclinations inherent in it, believing in the possibility of their development, a person can respect himself and strive for further self-improvement. The expression of a feeling of sympathy, the recognition of the merits and merits of a person, as a rule, evoke in him a reciprocal sympathy, the mood to continue communication, to meet the wishes of the interlocutor. In this case, if we really respect and appreciate the other person, then the expression of such feelings is not only morally justified, but also desirable for both partners.
But if psychological support is provided only in order to obtain a one-sided benefit (it becomes a means of manipulating the consciousness and behavior of another person), then the moral assessment will certainly be negative.
D. Carnegie's advice formulated by him in the book "How to Win Friends and Influence People" received great popularity in our country, as well as in the USA, in the author's homeland. Most of D. Carnegie's recommendations are based on a person's need for self-respect, respect from the interlocutor, attention to his needs.
The end result, for which D. Carnegie proposes to use his recommendations, is to extract the maximum benefit from communication. As the strongest arguments in favor of his advice, D. Carnegie says that with their help you can make a monetary profit, conclude profitable contracts, and make a successful career. Some of our compatriots, having familiarized themselves with the advice of D. Carnegie, did not understand his main idea, believing that they are inapplicable in our society, as they teach hypocrisy and hypocrisy.
This, of course, is not true. By itself, this model does not carry a manipulative coloration. It can also be used for partner interaction, when both parties get a positive effect from communication. Most of the advice is based on common sense. In addition, a vivid form of presentation, many life examples make D. Carnegie's book attractive and useful in many respects.
Another important psychological idea which underlies the strategic model is the idea of the need self-serving, self-presentation. The communication partner acts in accordance with his plans, based on his definition of the situation. In order for communication to proceed according to the desired plan, each of its participants in communication must “submit itself” in accordance with its plan.
We present ourselves consciously or unconsciously, straight or indirectly. For example, we can do this directly, naming when meeting a person our status, country or city where we came from, marital status. Self-presentation can also be carried out indirectly, with the help of hints and statements ("when was the last time I was in Paris ..."), a costume, emphatically elegant or casual, certain manners and attributes.
Self-presentation in professional communication is extremely important.
We should not forget that when choosing a model of behavior, we do not depend so much on ourselves, but on many external circumstances. This does not relieve us of personal responsibility for our behavior.
What are Criterias of choice behavior patterns?
1. Moral impeccability. For all our inclination to a subjective interpretation of morality in society, there are generally accepted approaches to explaining such concepts as honesty, justice and conscience.
2. Compliance with the law and the order established in society. One of the postulates of ancient Roman law read: "Man is a sacred thing." Any attack on him was unacceptable. Since it came from the people themselves, they were ordered to build their relationships in strict accordance with the spirit and letter of the law.
H. Taking into account the specific situation, in which a person acts or finds himself by coincidence.
4. Purpose, which the individual puts forward.
5. Self-critical evaluation own opportunities to use a particular behavior model.
Any copying of someone else's style is very dangerous. So, a person with external flaws cannot imitate beautiful movie characters, famous people- it will look unnatural and ridiculous.
6. Sex related personality. Recommended show the qualities expected from either women or men. So, men appreciate in a woman not only external attractiveness, but also a certain touch of eroticism. Women, knowing such programming of the male psyche, cannot ignore this. In turn, men should not forget that women consider the most attractive qualities in them not only intellectual originality and spiritual nobility, but also pure male power and charm.
Women and men have great opportunities for non-standard choice of behavior patterns, bringing their natural charm into communication, but they often forget about it.
Women are usually in a more difficult position. After all, many men are reluctant to accept their leadership, are by no means impartial about their professional data. As a rule, in order for a woman to achieve at least half of what men achieve, she needs to know and be able to do twice as much. At the same time, men should be warned against inflated self-esteem. According to management experts, there is a critical shortage of male leaders in the United States today. Other countries are also experiencing it.
The skillful use of criteria for choosing behavior models, along with skillful entry into one's life roles, is one of the most important provisions of imageology.
Date added: 2016-11-02
Success in business depends on the competence of a business person, his professionalism, hard work and many, many other factors. Some of them influence the achievement of the desired result directly and directly - knowledge of the matter, experience, but we are not talking about them now. Indirect factors also affect success, and business man look- exactly the factor that determines the effectiveness of business relations, success in business contacts, contributes to the creation of the necessary working atmosphere and affects the image of a person.
The appearance of a business person begins with health
In order to add charm to your appearance, you first need to realize that it starts with health. It is difficult to overstate the importance of proper nutrition, exercise and self-care. All this is especially important in youth. While you're young, you can get away with not getting enough sleep, eating dry food, neglecting exercise, not thinking about the dangers of smoking - and you can get away with it all. Unfortunately, with age, the consequences will definitely make themselves felt. If you take care of yourself from an early age, you will always look younger than you really are, you will be slim and fit. It is always nice to look at a slender, fit person with correct posture: light gait, straightened shoulders, head held high. And a completely different impression is produced by people with impaired posture - stooped, with shoulder blades protruding backwards and a protruding stomach.
Many people talk about how much work keeps them from signing up for sports or going to the swimming pool. Due to the lack of sports activity, their performance will only fall, time will become less and less, which will further increase stress ... to break out of this vicious circle, you only need to do one thing - carve out a couple of hours by reducing the load on the workplace and go to gym or pool. Very soon, increased efficiency will make up for the time spent on a healthy lifestyle. And the bonus will be the attractiveness and feeling of health in your own body.
The ability to dress business man style) is an art like any other
Clothes should serve you, should help you achieve your goals. Always ask yourself the question: “Does this style bring me closer to what I want to achieve?” Whether you will look tastefully dressed or not depends on your goals. If you want to be a rock singer, don't dress like a monk - unless deliberately asexuality is a fashion statement. If your goal is to become the president of a conservative accounting firm, you will have to remove the earring from your eyebrow and hide the tattoos.
"Speaks for him before he says even a word" - the well-known American journalist Ariel Ford speaks with skill. It is thanks to her that some top-rated authors have become famous. According to her, what the author says when he appears on a TV show will not affect the sales of his books. It all depends on whether the audience likes it or not - this is closely related to the aesthetic appearance.
Appearance at the interview extremely important, this axiom needs no special proof. Be sure that your appearance tells the employer at least (if not more) important information than your resume, diplomas, characteristics and other papers. Keep in mind that every leader, before inviting any employee to work, has already formed in his head the image of the employee he needs. It's not so much about your external natural data, but how much you respect yourself, which, of course, is reflected in your appearance, down to the smallest detail.
Call the human resources department of any company in the world and ask if they take into account appearance of a person when hiring him. I bet you will get a negative answer. But evidence from independent experiments suggests that managers are much more dependent on the beauty of subordinates than they want to seem.
In 2005, data from a study by the Federal Reserve Bank of St. Louis was published. Experts from such a respected organization said that beautiful people earn five percent more than their less attractive counterparts. It has been established that such “injustice” takes place in all areas of human activity, but it is especially noticeable in those professions that are most dependent on communication with colleagues or clients.
Reading Jack Canfield's The Rules success“I came across such an interesting story about an ordinary bank employee. In one New York bank there was such a guy, he worked as an ordinary manager, but unlike others, he dressed like a director. All the managers were in simple worn shirts, and he was in a good suit. Moreover, he did not stand out in any other way, he worked exactly the same as the rest. A year later, he became the chief manager, and after another 2 years he was appointed director of the bank. And all why? He dressed and behaved like a director. To learn how to behave properly in such an environment, you need to be confident in yourself, and confidence largely depends on your appearance.
Dress like who you want to be, not who you are. Everything, including how you dress, should have a purpose. Since you must wear clothes, make sure that they provide you with superiority. Clothes will not only tell people who you are, but also reflect your aspirations.
The appearance of a business man in addition to clothes, they even create such trifles as the whiteness of a smile, hairstyle, hair on a man’s face, makeup on a woman’s face, well-groomed hands, skin color, jewelry and accessories, etc. Taking care of yourself is not at all difficult, just not everyone pays due attention to it.
You make a lot of things in life dependent on your appearance. This is the efficiency of your activities, and career advancement and win the sympathy of others. First impression about you, your professional qualities, temperament, character, upbringing and attitude towards others, most often forms the appearance. Therefore, if you are not serious about how you look and what you are wearing, it's time to reconsider your views on this significant moment and change your appearance.
« Only the most imperceptible people do not judge by appearance." Wilde O.
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21. Appearance of a business person
In the modern business world, great importance is attached to the ability and ability of a person to make a good impression. For a business person, it is important how he looks in the eyes of others, what impression he makes on his colleagues and partners, because the efficiency and effectiveness of his activities depend on this, so he strives to create (form) a certain “attractive” image.
An image is a purposefully formed image with which a person presents himself to the world, a kind of self-presentation form that contributes to the impact on others. This is the art of managing the impression that a person makes on others. On the one hand, we try to give information to others, on the other hand, we pursue some goals.
The concept of image includes not only natural personality traits, but also specially created ones. Many people have an attractive appearance, but, as a rule, people's sympathy is acquired through the ability to present oneself. It is not enough just to have attractive external data, they should also be skillfully disposed of, and their absence does not block the road to creating a favorable personal image. To do this, you only need the desire and ability to best express your strongest personal qualities.
One of the conditions for creating a positive image is knowledge of the rules of etiquette and the ability to behave in accordance with them. Having good communication manners helps a person to achieve their goals. In manners, the image of a person is recreated, those of his qualities that are evaluated by people as positive or negative are visually manifested. A person with good manners is universally respected by both men and women.
The style of thinking and demeanor, as well as the ability to communicate with people, is important. Communication tactics are very important for the image of a business person. It is necessary to have several options for behavior in the same type of situation and be able to quickly use them. In any communication, primarily business, one should not allow any confrontation, and even more so - conflict. Of course, heated debates and differences of opinion are possible, the main thing is that this does not turn into personal hostility. It is very important to understand the motives of your behavior, to determine exactly why you need it, what you want to get as a result.
To create an image, it is necessary to take into account that when forming a first impression, the first thing people pay attention to is your appearance and your manners. To create the desired image, it is very important to be able to master and manage your non-verbal language: facial expressions, gaze, gestures, posture, posture, gait, etc. It is necessary to accustom yourself to restraint in expressing emotions through facial expressions and gestures. Remember to smile, because a smiling face always evokes favor. Your posture largely reflects how you feel in a particular situation, and the gestures and postures you take speak of your attitude towards this situation or people. You can be tastefully dressed in expensive things and perfectly built, but if you do not know how to stay calm, your posture out of habit represents readiness to defend yourself, and your face is gloomy, then your partner will be uncomfortable in your company.
The appearance of a person and the harmony of all the components of his wardrobe (color, silhouette, fabric and various accessories) are the main component of the image of a business person. Clothing is one of the main conditions for how an opinion will form about you, it carries certain information about a person, and in accordance with it we are correlated with one category or another, social status, economic opportunities and belonging to the professional sphere are determined. Very often, clothing is a kind of calling card; it can have a psychological impact on communication partners, often predetermining their attitude towards each other.
Business style - clothes for work, important meetings and business negotiations. This is a strict, conservative, seasoned style that belongs to the category of international standards. In a business suit, preference is given to classic models of good quality clothing, discreet color combinations, classic shoes. It is better to refrain from using bright, eye-catching color combinations in your business suit, but at the same time, clothes should not be completely black or white.
But when choosing a color, you should take into account the time and place of stay, your occupation. You should not wear too bright things if you have a business meeting.
The colors are mostly monophonic, but there may also be options for soft stripes in a blue-gray, blue-brown palette, the cell is only medium in size, non-contrasting. Brightly colored clothes can overwhelm a person, especially if they themselves have pale skin. It is possible that, having paid attention to your noisy colors, people will not look at you yourself.
When choosing business attire, stick to neutral colors to suit your color scheme.
Dark neutrals (navy blue, dark grey, brown, black, blue-green) will make you look more significant, while warm neutrals (beige, brown-yellow, light gray) will create a calming feeling.
The most important color is the one closest to the face. Shirts, blouses, ties should be of such shades that suit the complexion, set it off. Usually the color of clothes is selected with the following calculation:
1) shades of blue are most suitable for blondes;
2) brunettes - shades of yellow;
3) white color goes people with a pink skin tone on the face.
When choosing clothes, a woman must adhere to certain rules:
1) long jackets / jackets in contrasting colors are suitable for short skirts, and shortened - to long. With short stature, the skirt should be of the same color, to the middle of the knee or slightly higher;
2) skirts, slightly flared, trapezoidal cut or straight, made of soft, colored or dense fabric;
3) trousers of straight cut, without cuffs. Available vertical or horizontal lines depending on growth
4) blouses with elegant sleeves made of flowing, light, plain fabrics or with a small, elegant pattern;
5) if the budget is limited, keep only one or two in your business wardrobe, but of excellent quality and impeccable cut of the suit, which can be combined with each other;
6) in the clothes of a business woman there should be two, maximum - three objects of the leading tone. If you put on a black suit, it is advisable to wear black shoes with it and there should be some other black item, such as a bag;
7) stockings are simple (thin, transparent, without patterns), harmonizing in color with the skirt. A common mistake is that our business ladies wear sleeveless clothes in summer. Sleeves should cover the shoulders at all times, and they should not be flared or too short. If you chose a skirt or dress, then an indispensable rule of business etiquette is the presence of tights (5-12 DEN). The roughest and common mistake is the summer of their absence;
8) jewelry: classic style earrings, wedding ring, pendant chain, watch - this is the minimum allowed in a business suit. It is necessary to refrain from bright, large and shiny jewelry. In Europe, it is generally not customary to wear jewelry, especially expensive ones.
It is not necessary, of course, to completely abandon everything feminine. Your colleague or partner must perceive you as a woman (because communication with a man follows one rule, and with a woman - according to others, and this does not mean at all that you are considered as a sexual object), and for this he needs some are external references. It should only be remembered that the business style of communication requires the minimum use of elements of sexual provocation in clothing;
9) tight-fitting knitwear, maxi skirts, items made of fabric with a sheen, made of transparent materials are excluded from the business wardrobe. No exposure is allowed: neckline, miniskirt, bold slit, skirt slit, bare shoulders, belly;
10) the best choice of shoes for a business woman is shoes classic colors, i.e. black or dark brown, without frilly decorations, on a medium heel in a fashionable configuration. Shoes must match the color of the suit. If the suit is light, then you can wear light (not white) shoes that are in harmony with the color of the suit, and of the same color and texture as the handbag.
According to the rules of etiquette, summer shoes with an open heel are allowed, but not with open toes, no matter how flawless the pedicure is.
Too defiant makeup is not recommended, but the complete absence of cosmetics on the face is also undesirable. Make-up paints are best used close to natural. Makeup, especially during the day, should not be conspicuous.
The golden rule when using perfume is moderation. When choosing a perfume, it is preferable to smell that suits you personally, even if it is not the most fashionable.
It is very important to be able to correctly determine the style of clothing for different occasions in order, firstly, not to feel insecure, and secondly, not to attract undue attention of others to your appearance. Can have fashionable clothes, but not to make a decent impression.
Men can wear any suits of soft colors:
1) a jacket is preferable to a classic "English" one (with two slots at the back). Unlike the "European" (without slots) and "American" (with one slot), it allows its owner not only to stand elegantly, but also to sit elegantly;
2) trousers should be of such length that they go down a little on the shoes in front, and reach the beginning of the heel in the back;
3) a shirt under a jacket is allowed only with long sleeves. Nylon and knitted shirts should not be worn.
The collar should be an inch and a half higher than the collar of the jacket;
4) the vest should not be too short, neither the shirt nor the belt should be visible;
5) the belt, of course, excludes suspenders, and vice versa;
6) socks for a business and festive suit are selected to match, in no case white and long enough.
A man's clothing style affects his success in business contacts, and a properly issued suit helps to create the right working atmosphere.
The art of combining elements of clothing should always take into account color and line. The line is not so much the general silhouette of clothes as the general direction of the lines on a jacket, shirt, tie; on a suit they are located either in vertical stripes or in cells. Ties come without a pattern, with an abstract pattern or with a clear direction of the stripes: horizontal, vertical, diagonal.
The main thing is that the lines of the clothing elements do not sharply intersect with each other and do not merge.
Ties with polka dots, rhombuses, triangles, etc. are more suitable for a striped suit with a plain shirt.
Unity of style is easiest to achieve by choosing plain elements of clothing. A one-color suit should be the main element of a business man's attire. This costume has the ability to go well with solid colors and drawings of other elements of clothing, which simplifies the choice of the right combination: suit - shirt - tie.
The suit can be blue, gray, beige, brown. It goes with any shirt design. If you add a plain tie here, you get a wonderful trio: monotony - pattern - monotony. It must be remembered that the same patterns never combine, they should always be separated by a single-color element, if the combination of a suit and a shirt is pale, then it can be revived with a brighter tie, for example: a gray suit, a blue shirt and a dark red tie.
You can have a good pair of suits and a pair of blazers and trousers, and that will be enough to always look spectacular, as long as you have at least a dozen different shirts and ties in your wardrobe. The combination of shirt and tie changes the overall look of any suit. White and plain shirts go with any suit and tie. The shirt should always be lighter than the suit, and the tie darker than the shirt.
A tie is the main decoration of a man. Looking at a tie, you can accurately assess the taste of its owner. An elegant suit may go unnoticed, a beautiful tie never. The choice of color and pattern of a tie allows you to demonstrate the individuality, and sometimes the mood in which its owner is. Ties of any pattern, color, size look elegant when they are not striking. Each season dictates its fashion for color. It should be remembered that the dominant color of the tie should repeat the color of the suit. The desired effect is achieved not by patterns, but by the correct selection of a tie for a suit. A plain tie goes well with any shirt and any suit, you just need to follow the harmony of color. Avoid black, purple, magenta, overlapping and overlapping patterns, very short or bulky ties. The length of the tie should be such that, when tied, it reaches the belt buckle. A tie with the image of symbols, emblems, newspaper text, etc. is unacceptable for a business suit.
Choose the right hairstyle for your environment and circumstances. The hairstyle does wonders for a human face, it can hide both protruding ears and an irregularly shaped skull. Men with dark hair look more authoritative and can enhance this impression if they wear a suit that matches their hair color and their hair is a little longer than usual. Blond and redheads should not wear clothes that match the color of their hair.
Glasses can greatly affect the overall appearance. If no glasses suit you, wear contact lenses.
The main rule that should be observed when choosing clothes is the appropriateness of time and environment. When developing a style of clothing, it is necessary to take into account your data: age, complexion, position in society.
Skillfully selected clothes and practiced manners of wearing them literally transform a person, making him more attractive and interesting.
Since clothing carries the main flow of information about us, the way you look gives your partners or clients an impression of your company, which is very difficult to change in the future. It is difficult to conduct serious negotiations with a company representative who is dressed casually or showed up to the office in worn-out shoes. And although his clothes may be very expensive, but his slovenliness is subconsciously questionable. Clothing must be neat, clean and ironed.
It is important to take care not only of clothes, but also of yourself. Dirty nails or hair ruin the overall impression, even with very good clothes. Too brightly made up face will reduce the good effect of a skillfully chosen dress. Even a cloud of perfume can destroy the charm if it trails like a misty plume. If you take care of yourself, not only do others treat you well, but above all, you yourself feel better and more confident.
Bad taste, excessive extravagance, non-observance of seasonality and simply carelessness - all this is detrimental to the image. The inability to dress crosses out many excellent qualities and creates a false impression of them.
Sometimes flashy clothing is perceived by people as a desire to attract attention in the absence of other ways to achieve this. You need to dress in such a way that you look original and do not cause negative feelings in others. You can create your own unique appearance through the clothes that suit you.
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