What do business cards of famous people say? Business Cards. An example of good and bad

They say that business card- an integral part of business communication. When I didn't have a business card yet, one of my big clients asked me to provide it. Obviously, the employees from the KamAZ Directorate were not satisfied with hastily recorded contacts on a piece of paper. They wanted everything to be official and solid. Even despite the fact that at that time I was still yesterday's student and no business cards I haven't had one yet. Since then, I have my own branded business card and now I know how important it is.

Turned out what to do business card easy and inexpensive. Today, any private mini-printing house will quickly and efficiently print several thousand business cards for you and will even help with the design for nominal money. By the way, the larger the circulation, the more profitable the printing of each business card. For example, with a circulation of 100 business cards, it can cost you 100-200 rubles. With a circulation of 1000 business cards, the cost can drop by 3-4 times.

Business card of a person

Business card of a person should carry all the necessary data so that you can be found. So, there must be a surname, name and patronymic, phone, e-mail, website (if any). It is also a good tone to indicate on the business card of a person his position - if he is a specialist of some company. The business owner and any professional in his field always keeps business cards with him just in case.

My first business card was made in my name. Under my last name it was written: website and software development. Briefly and clearly.

The text itself was printed in black and white, and the business card was very austere. I drew the layout on a small piece of paper and in the printing house I literally drew it in Corel Draw in 5 minutes.

Company business card

Later, to promote my site, I began to use branded business cards. This time I printed a colored physical card with the logo of my site. I printed 2000 copies three years ago and they still haven't run out.

By the way, you can choose a business card template on canva.com — design for individual entrepreneurs and medium-sized businesses quickly and efficiently.

Business card exchange

When you exchanging business cards- then you show your interest in cooperation, as well as establish new business relationships. Even if you are an electrician or a professional driver, make a business card and leave one for your clients. So you will begin to collect regular customers of your services.

The advantages of business cards over a regular piece of paper do not require much explanation. A piece of paper may get lost. But a business card in your partner's purse is a very reliable reserve for the future. You are less likely to be forgotten. Your contacts will always be in sight and at hand. Business card is what you need for . True, a well-known Russian businessman says that business cards alone are not enough to attract attention. Give your business cards to people who are really interested in your services. This is marketing.

Business card requirements

My experience is that one side of a business card should be blank for notes. The second side of the visicti can be designed arbitrarily. Don't overdo it with creativity. I advise you to print business cards on thick matte paper. The text should be legible and large enough. A colored business card makes a better impression than a black and white one. I advise you to refrain from exotics like metal business cards. By the way, the size of the business card should be standard 50 by 90 millimeters.

Everyone is familiar with these small rectangles of paper, on which all the contact information of the owner is written. But is the business card as simple as it seems? Why do you need a business card - ask yourself this question. Everyone knows the answer that lies on the surface. In order not to write with a pen on a piece of paper your phone number, position and email address. But in fact, a business card can achieve a very serious advertising effect, you just need to make a business card according to certain rules, and put it where the person who will definitely make a purchase from you will take it.

What is a business card?

A business card is the face of a business person, one might even say the face of the entire company. The business card is left with the heads of partners, suppliers, buyers. The same as you, an entrepreneur, the owner of the company, in your absence picks up a business card and he has associations in relation to you.

If the business card is cheap, and even wrinkled, then the attitude towards you, the owner of the company, and towards your entire company, will be negative. Stylish and beautiful business card will cause respect, desire to cooperate. Therefore, it is important to have good business cards, keep them not in your pocket, but in a special business card holder to ensure the safety of the card, to be able to hand it to the interlocutor in an unobtrusive form. There is a special business card etiquette, the basics of which every entrepreneur needs to know. That's what this article will be about.

Types of business cards

All business cards are divided into three types, and if necessary, an entrepreneur can have three types of business cards at once.

Personal business cards. They contain information about a person's identity. On such a business card can be written your cellular telephone, by which you communicate only with family and friends, it can contain your photo, your hobbies, personal email, ICQ, Skype. Such business cards can be handed out in an interest club to people who are just as enthusiastic as you are. They are suitable for personal acquaintances with interesting people, for family and friends.

Business business cards. Such business cards are needed in order to communicate with business partners, they must indicate your business coordinates - position, all types of mail, cell phones and landlines, fax, Skype. Such business cards are made the most expensive, from very stylish materials– high-quality paper, the text is applied with paints of the most beautiful flowers, with particularly high stability. Remember that such a business card is your recommendation, your face.

Corporate business cards. These business cards are made on a single template for everyone who works in your company. Be sure to place the company logo on the left, a single frame, the same color on all business cards, regardless of position and status. Paper for such business cards is taken medium price category. Drawing is best done in full color, but inexpensive. No gold or mother-of-pearl is required on corporate business cards. They are meant for business, not admiration.

On the back of such business cards, you can write the opening hours of the company, how to get there, you can even place excerpts from the price list or your advertising slogan. And on the front side you need to write the last name, first name and patronymic of the owner of the business card, position, department or service, then indicate his cell phone, landline, fax, company address, employee's office number, when he has working days and when days off. In a word, there should be everything that a potential client needs to know when he wants to apply to your company on a case.

In addition, many companies make corporate business cards without specifying the coordinates of a particular person on it; only information about the company is placed on it. In this case, it turns from an advertising business card into an advertising leaflet on thick paper. Each company has the right to develop its own rules and procedures, you just need to decide for what specific purpose you are making business cards.

business cards

In the most thorough way, we will consider how a business card is made.

In order to issue your business cards, you will go to any advertising agency which is issuing printing products. In such agencies there is always a designer whose services cost money, and not always small ones. Everything will depend on the complexity of the task. But you must first set this task, and then monitor its correct implementation.

So, the business card should be 90 by 50 mm in size. It is best to place information horizontally. Creative vertical business cards are not always easy to read, it is better to use this form in personal business cards. The sizes of business cards should be exactly this, because the large ones will not fit in the business card holder, which will make them completely useless.

Next, you will need to provide the designer with all the text that you want to see on the business card. Make sure the font is easy to read. Complex monograms will not allow you to make out the information, confuse your partner, he will not want to use such a business card. The font should be straight, italics are always perceived as footnotes and links, they will give the business card a feeling of lightness, and this important document and you, the owner of it, are very important for a partner.

In addition, now everyone can create a business card on their own, because there are many convenient online services for creating business cards, for example, Logaster. The online service allows you to get beautiful and high-quality business card files with your personal data in just a few minutes.

Business cards should not have decorative pictures, as they say, “ruffles and hearts”, leave this for personal business cards. The maximum that can be placed on such a business card is your company logo. It should be in the top left corner. There is no need to post a photo there, this is a very cheap move to promote yourself, and you need to create the impression of a director of a serious company.

You should not flaunt your company's connections with foreign companies and make inscriptions in various languages. If you plan to use business cards in Russia, then write everything in Russian. But if you go abroad for business negotiations, then you can make a small batch of business cards in the language of the country where you are going. Just consult with a literate person who is fluent in this language. In case of mistakes, you will only make your partners laugh, and you don’t need it at all.

But double-sided business cards in two languages are very stylish option. One side will have to exactly duplicate the other, the difference will be only in the language. Such a business card will be both functional and will save you money, and will look very advantageous against the business cards of your competitors.

And now about the colors that you use in business cards. They should be modest so as not to distract from the meaning of what is written. Rainbow color scattering will not work here. It is not necessary to go far from black and white contrasts, make business cards bright, pink or blue. You can replace black with blue, dark green, dark gold.

When choosing material for a business card, do not strive to make it from expensive materials. modern materials, like veneer, plastic, metal, etc. There are magnificent and not expensive cardboard options made for silk, with working out, mother-of-pearl overflow, for metal, with shine. Just do not overdo it with shiny effects, do not forget about style and measure in everything.

The weight of the most suitable paper should be at least 300 g/m2. Just don't use glossy paper. The inscriptions on it are difficult to read depending on the lighting, and it is impossible to correct the phone with a pen or write something.

Why do you need all these business cards?

We will hand out personal business cards to friends and acquaintances. But we will need business cards at meetings and negotiations. At the time of handing the business card, you must follow some rules.

The first business card when meeting is given by the youngest in age. You can, of course, take into account the status, but it is not customary to demonstrate it when the two parties want to come to mutually beneficial cooperation. Therefore, in this procedure it is necessary to be guided by age. Hold out the business card so that your interlocutor can immediately read the information on it without turning it over. If a business card is handed to you, then you need to take it and thank your partner, calling him by name: “Thank you, Eugene!”, For example.

When you hold a meeting in your office, you can take a business card for delivery from the business card holder on the table. And if you are going to a meeting somewhere, then prepare a business card for handing and put it in a well-accessible place, for example, in a jacket pocket. During negotiations, keep the business card received from your partner in front of you so that you can look at and call the person by name at any time. He will be pleased to hear his name and see attention to his business card.

But with corporate business cards, everything is much more interesting. They can be issued to your sales managers at in large numbers. Vendors travel daily around the city in search of customers. Oblige them to leave 10-15 visits in each place where they go. Depending on the profile of your company, they can be laid out in the places where your potential customers are located.

For example, sales manager business cards sportswear can be left in sports and health centers, clinics, private clinics, ski resorts, recreation centers, swimming pool halls, private baths, clubs where there is sport sections, tourist groups, etc.

These business cards have a very long advertising life. A person can remember about it as soon as he took it and come to your store. Or it may discover the need for information on a business card, after a very long time even after several months. In addition, if business cards are on a table in a beauty center, someone can take it for themselves, and someone will look, leave it in place, remembering the information. And a few more people can use this business card.

Please note that the more such corporate business cards will be laid out in the most different places your city, the greater the return on them. You will see how your business cards will lead to you customers who have never even heard of your company, and those who have heard will be brought again and again. From them is real great benefit your sales.

Other employees of the company do not need a large number of business cards. Of course, ordering a large batch of business cards is much more profitable, the cost of one business card in this case is reduced. But remember, how often do you change employees? The employee decides to quit, and you have a thousand of his business cards. They have one way - into the trash can. Therefore, these costs and orders must be carefully planned.

The following video clip shows various business and not only business cards. Here you can find ideas for designing your business card.

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A business card is an integral part of the image of any entrepreneur. This is not only an advertisement for your goods and services, but also the face of the company, so the manufacture of this business tool should be approached with all responsibility, and we will help you with this.

A business card is not an advertising booklet

This should be remembered by every person who is going to make their own cards for employees of their company or for themselves personally. Pay attention to what format the future business card will be. Examples of sizes are varied, but it is worth choosing the standard 5 by 9 centimeters. This will be quite enough to place important information, not to "blow up the brain" of the future client with unnecessary trifles, and to place the card in the most compact wallet.

Information should be minimal. Laconic and informative, that is, the phone number and address of the company, what you do, the name and surname of the employee, position. All. Do not cram information about all your products and services, list the names of employees, and even more so cram a map to your office. Most of these overloaded business cards end up in the nearest trash can, not having time to warm up in the hand of a future client.

Variety of languages

One wrong decision can completely ruin a business card. Examples of incorrect business cards are entering information on them on different languages. If you decide to attract clients from other countries or you have business partners in different countries, then do not spare money for the production of a batch of cards for foreigners.

By printing on the same business card in different languages, you will ruin the reputation of the company and will be known as greedy people. In business, this should not be allowed to flourish, and not to fill up the whole thing with the wrong "face of the company."

Rainbow of colors

Not so long ago, business cards were more fashionable if they had many colors in their graphics. The fact is that even 10 years ago, the use of a color printer was an indicator of status. Now this method is not relevant, and the era of minimalism has come. She touched everything, including cards with information about the enterprise.

Just looking at examples of business cards (photo below) with the wrong selection colors, I want to close my eyes, because it seems that you are not holding business information in your hands, but a dancing gypsy camp. Few people want to cooperate with a company whose business cards have no meaning and taste.

Remember the three rules of an elegant card: minimalism, conciseness, informativeness. This also applies to the colors chosen for decoration. Use your company's range of colors (if any), make sure that all tones are compatible. Business cards whose design examples are correct have no more than three or four colors that are in perfect harmony with each other.

Also, the font color should be business - black. You cannot write on each line with a new shade, even if you offer to buy paints.

How to arrange elements?

Business cards, whose design examples are admirable, differ in the arrangement of all elements.

To make the card really work, order several types of printed business cards, the only way you can determine their shortcomings. Take the phone in one hand, and an informative "piece of paper" in the other, then swap them. If in any case the contacts were closed with a finger, then change the arrangement of the elements.

The company logo should be placed in upper corner, or you can completely abandon it so as not to clutter up the information view.

Business card materials

A business card does not have to be exclusively cardboard. Examples of materials for manufacturing: leather, wood, plastic, rubber, exotic base and others. It all depends on your imagination. But keep in mind: the raw materials for making cards must correspond to the direction of your company. It would be unethical to give away business cards made from animal skin when you are raising funds for endangered animals.

Business card companies offer a plethora of typography options: embroidery, burning, and simple inking information. In order for the base of the card to harmonize with the method of applying letters and numbers to it, think carefully when choosing one or another design proposal.

Example of the right business card: professional production

In order not to be considered a goon and a person who does not respect business partners, never make business cards yourself. It is clear that everyone is chasing savings, but it should not concern the reputation of the company.

Now in all offices there are printers for color printing, and you might think that it is possible to make cards yourself. If you not professional designer, then do not undertake to create, print, and even more so cut out business cards with scissors. it poor quality, possible bad taste, incorrect design. As a result, we saved two rubles, and lost a million, losing customers. Order business cards from professionals.

business card holder

If you think that allocating money for the purchase of a card holder for storing cards is a waste of money, then you are greatly mistaken. Would you personally like it if you received a business card from the person who took it out of the back pocket of his trousers? It seems that not very much. First, it's unethical. Secondly, the card will be in a terrible state.

During the day, a person can sit down several times. Thus, business cards are wrinkled and overwritten, losing their entire appearance. Jacket pockets are also not able to preserve the original appearance of the card, so it is worth buying a business card holder to store them. It will not only keep the "face of the company" intact, but also emphasize the style of a business person.

The business card, the design examples of which we have provided you, should become a business tool for attracting customers and partners, so do not spare money for its production!

A business card or business card is an integral part of the life and etiquette of a business person.

The presence of a business card in a person is a sign that this is a serious, personable, business man who is ready for fruitful cooperation. That is why business card printing is so widespread in today's business world.

What is a business card

By definition, a business card is a card with your personal data and other information about you (contact, your position, etc.).

The history of business cards and their structure

The first business cards are usually attributed to the times Ancient China. Approximately 2500 years ago, thin wooden boards appeared there, on which petitions for admission were written. What is a business card photo

A business card is such a serious thing that there is a list of international standards for it:

The size should be 50*90 mm.
It is not considered correct to send a business card by mail, but you can send it through a courier or driver. On the part of the recipient, an answer must be given no later than 24 hours from the moment the card was received.
Shouldn't spoil appearance someone else's business cards (bend, draw on it), especially in the presence of the owner, this can offend him.
You need to give your business card to your partner so that he can see your name out of the corner of his eye, while both should bow slightly to each other.
If the recipient cannot receive you, you need to slightly bend the right corner of the business card and leave it.
Business cards should always be available to you. If you suddenly do not have business cards for a partner, then this is considered bad form.

Today, several modifications of business cards are known: personal, business, family, business cards for correct acquaintance.

A conditional message or greeting can be left in the bottom left corner of a business card, such as an expression of gratitude, an introduction, a farewell for a long departure, and even a happy new year.

The business card also allows you to introduce yourself in absentia. To do this, you need to send your business card along with the business card of a person who is a mutual acquaintance of you and the person you want to meet. The priority of business cards is stipulated as follows: women introduce themselves to men, elders to younger ones, hosts to guests.

In addition to all this, a business card is an extremely popular product in the field of printing.. It can be made from paper, wood, metal and plastic, and there are many types of printing.

How and what are business cards made of?

There are several options for making business cards.:

Digital printing method.
offset printing method.
Embossing.
Screen printing method (screen printing).
Risography (printing in black on color).
Thermal rise method.
Hot stamping (extrusion).
Foiling (thermal transfer of foil to cardboard).

Do not forget that your business card can be said to be the first impression of you, so choose business cards carefully and wisely, do not forget to take into account all the factors.

How to make a business card at home, see the video

A business card is not just a way to contact you, but also a kind of indicator of your image and style. Correct design business cards will help you make new useful contacts and conclude profitable contracts. Below you can see examples of business cards.

How to make a business card?

Designing a business card is worth paying attention to Special attention, because the attitude of business partners towards you directly depends on how well and correctly it will be done. A business card should not only contain your contact details, but also emphasize your status.

An original designed business card with a well-thought-out concept will surely be remembered by partners and clients, and will form a pleasant impression of your person. See examples of business cards later in the article.

Before you go to a business card company, you should read this article so that you do not get another banal and gray business card. It is better to carefully approach the choice of design and material for business cards. You can take note of the design examples.

Rules for the design and types of business cards

A business card is a rectangular card, traditionally made of cardboard, standard size it is 90 x 50 cm. The following data must be present on it.

Name and surname.
Contact phone number.
E-mail address.
If the business card is corporate, then the presence of the company name and its logo is mandatory.

All business cards are divided into personal and business. At negotiations and working meetings, a business card is used. Examples of their design are presented below. The requirements for them are stricter.

The position of the owner of the business card must be indicated.
It is desirable to indicate the address of the owner, this is a sign of good taste.
If the business card is corporate, it must contain the address of the company, the field of activity and the address of the site. A good addition to such a business card will be a list of services provided.

Personal business cards are made in accordance with the wishes of the owner and can be absolutely any design and execution. They are presented in an informal setting during an acquaintance.

Classic business cards are made of thick cardboard, which is left matte or laminated. Now plastic cards are popular - they are more durable and look more attractive.

The material used for business cards can be quite unusual. There are business cards made of wood, metal or genuine leather. They will help you stand out with your individuality and originality.

Design secrets

The correct design of a business card can put the necessary information in the head of the person who studies it. The first and last names are best highlighted in bold, easy to read fonts.

If you want to place not only text, but also an image on a business card, then the text should be placed on the right and the picture on the left. So the information is better absorbed and remembered.

The style of business card design should be chosen based on its purpose. If this is a business card, then it is better to stop at classic design, conservative elements and strict colors.

If you are a person of a creative profession, then in a business card you can use bright colors, non-standard shapes and material, original images. Such a business card will be an extension of your creative personality. The photo below demonstrates a similar example of business cards clearly.

Do not use too small font when designing a business card, make sure that it is readable even for a person with poor eyesight.

An interesting solution would be to create a business card with a 3D effect. An embossed card or a more original business card can be created. You see examples below.

The style of a business card should be harmonious. Do not use incompatible colors and fonts. Integrity should convey your business card. Examples can be seen in the article.

Get creative!

To be remembered, you can create a business card non-standard shape. It is not very practical in application, but the goal - to be different from the rest - will definitely be achieved. Any person will be surprised by such a non-standard business card. You will find examples in this section.

You can choose a business card from those presented in the article or create your own unique design. A high-quality business card will set you apart from the rest, help you make useful contacts and conclude profitable contracts.