Open school drawing business plan. Determination of the number of students

Commercial art schools are gaining more and more popularity. They are especially in demand for adults who want to realize their talent or childhood dream. However, doing this kind of business has its own characteristics and difficulties. Our example will help you consider opportunities, calculate profitability and potential profit - we present you a business plan for an art school.

Project Summary

A private art school is a relatively rare phenomenon in our country. And all because in almost every secondary school and leisure center for schoolchildren there are sections and circles for drawing and art. However, the level of education there is given at the initial level, and for an adult who suddenly decided to realize his childhood dream, there is no other option but to look for a private tutor. And the art school is just capable of providing an alternative: a high level of education, a convenient place to study and communication with other novice plastic art lovers.

Basically, in art schools they offer to learn the art of graphics and painting. But there are other options: art modeling, embroidery and much more. It all depends on the availability of teachers in the region. Depending on the proposal, groups of students are formed. The cost of an hour lesson is about 500 rubles per person. There are 5-10 people attending the class at the same time. Additional individual lessons costing from 1 thousand rubles are possible. It is also planned to offer subscriptions, the cost of a lesson upon purchase of which will be about 5 thousand rubles for 12 lessons. For the owner of an art studio, subscriptions have a positive effect on studio attendance and increase profitability.

Before you open an art school, you should determine the target audience (potential students). Initially, you need to understand who will be the key client: a child or an adult. In accordance with this, the location of the school is determined, specialists who are ready to work with children are selected, the daily schedule is selected and appropriate equipment is purchased.

You can open an art school of a mixed type: for both children and adults. In this case, it is necessary to conduct classes for children from 13 to 15 hours, and for adults - from 17 to 19 hours on weekdays. In this case, the main percentage of students will be schoolchildren - about 40%, then women from 30-40 years old - about 30%, then young girls and boys from 25-35 years old.

Before renting a room, purchasing materials, and hiring teachers, the number of students must be determined. If you break up groups of 5 people with a 5-day work schedule, you get an attendance of about 200 people per month. 100 of them are engaged in payment for each lesson, the rest by subscription.

registration

In order to open a private art school, it is necessary to undergo mandatory legal registration. In the event that the school does not issue official diplomas and certificates of education and qualifications, registration of an individual entrepreneur will be sufficient. If the school owner plans to provide students with final official documents and certificates, it is necessary to register as an LLC and obtain the appropriate permission from the Ministry of Culture of the Russian Federation and other bodies of the educational system.

Starting to work as a private art school-studio, the owner registers as an individual entrepreneur in a fairly short time, receives permission from Rospotrebnadzor and the fire department, and begins to implement his business idea. The cost of registering an individual entrepreneur and permits will be about 2-5 thousand rubles.

State

To train 10 students per day, you need at least 2 teachers who can pay attention to each student. You can separately hire an artist for adult students and a teacher with the necessary experience for children.

In addition, you will need a room cleaner, head of an art school, and a PR specialist, although the functions of the last two employees can be performed by the owner of the school himself.

If the functions of the head of the school, purchaser of materials and PR are performed by the owner of the art school himself, he will have to spend money on only two teachers and a cleaner of the premises, and the teachers will work only 4-5 hours a day, and the cleaner - no more than 2 hours a day.

Hall rental

For an art school, a room in a state institution, in a palace of culture or in any other free room in the central area of ​​\u200b\u200bthe city is perfect. A prerequisite for choosing a room for an art studio is a convenient transport interchange or proximity to a metro station.

The size of the room should be calculated depending on the number of students. For example, in our case, for five students in a group, 100-150 square meters will be enough. m. The room should consist of the main hall for lessons, which will accommodate easels, chairs and tables for students. Also in the hall it is necessary to install at least 2-3 sinks with water so that the student can wash his hands and hands. Even at school, you need to give space to the office of teachers and the head, where they can prepare for work and relax.

The average price for renting a room will vary from 50-100 thousand rubles per hall per month.

Do not forget about the redecoration of the premises, because the art school should embody beauty and harmony. Accordingly, investments in the repair of the studio and the installation of sinks in the hall will be at least 150 thousand rubles.

Inventory and materials

When calculating for 10 people per day, you need to purchase the same number of drawing sets.

Name	Price	Quantity
Easel	2 000	5
Chair	1 000	5
Desk	3 000	5
Models	1 000	5
Set of brushes	2 000	5
Paper	1 000	5
Paints	1 000	5
Sofa in the hall	20 000	1
Table in the teacher's room	3 000	2
Chair in the teacher's room	1 500	2
Sofa (small) in the teacher's room	15 000	1
Lighting	1 000	5
Additional expenses	16 000
Total	120 000

The business plan of the art school with calculations should include the minimum cost of equipment and materials. However, it is recommended to purchase sets of brushes, paper, paints with a margin for 1-2 students. You can save on furniture and an easel by buying them in good used condition.

Advertising campaign

Despite the fact that the competition among commercial art schools is low, it is necessary to attract students and advertise, since there are enough options for the implementation of a hobby in an adult and a child. The purpose of the advertising campaign is not only to "shout" about the opening of an art school, but also to present the benefits of this type of education and leisure. The works of the best students should be hung on the walls; a potential artist should be informed why he should come to the school and realize his dream of painting beautifully.

The main tools for attracting students and promoting the art school brand are:

As soon as there is additional income for brand development, you need to create your one-page website and actively invest in advertising. This will additionally require 25 thousand rubles (creation) and 5 thousand rubles per month (promotion). The site will contain contact information, student work, reviews, great deals and benefits of your art school. You also need to make photo reports from classes: how children draw, their positive emotions, their skills in art.

Financial plan

Based on estimates, the investment in an art school for 10 students per day and 5 per group is relatively low. It is planned to spend about 115 thousand rubles a month on salaries, premises, purchase of consumables, advertising, taxes and deductions to funds.

It is planned to sell 20 subscriptions per month for 12 visits (3 times a week) and about 80 one-time visits for 500 rubles.

Calculations show that even with a full load, the profitability of an art school is small: there are only about 25 thousand rubles left. And this is a significant risk that low attendance will drive you into the red. Therefore, special attention should be paid to the most costly moment - the room. Its placement should be as convenient as possible to attract a large number of customers, and the price should be as low as possible.

An increase in attendance in the future is planned due to the opening of new creative groups (sculpting, embroidery, beading, and more). It is also expected to hold master classes by local artists and specialists in other areas of hand-made.

Eventually

Art school is not an easy idea. In the regions, the emphasis is mainly on economy class services. In the capital, there are opportunities to compete for premium services. Here the emphasis is on high quality service and the invitation of well-known artists as teachers. Education in such a school costs from $ 1,000 for a monthly subscription. However, the cost of opening such a school is much higher. If you are a well-known artist in your area and promote the school using your name in advertising, the chances of success are much greater than in any other case.

Instruction

Choose the main areas that you will be in the arts. Focus on both current trends and the exclusivity of disciplines. For example, rare genres, such as Scandinavian dances or dances, can attract an additional audience to the school. Target different target audiences. At the same time, try to offer children classical and more general areas of art - painting, music. For adults, choose highly specialized courses, such as batik, waxography,. Remember that the arts do not train professionals: its purpose is to help in the initial development of various types of creativity or to find an interesting hobby.

Choose the right space. For a full-fledged art school, you will need a separate building or floor with several rooms. Focus on the number of potential students, the specifics of the subjects taught. For example, a dance direction will require a hall with parquet, mirrors and, possibly, a ballet barre.

Purchase the necessary equipment. This will be one of the largest cost items, as it will include furniture, musical instruments, and appliances. Think about the costs that the students themselves will bear. For example, bowed and wind instruments, painting materials and other similar goods must be purchased by students.

Hire staff. The motivation of future students and the success of the entire school as a whole depend on the qualifications and experience of teachers. When choosing employees, try to find not only professionals in their field, but also people with creativity and charisma. Remember that your art school is an enterprise whose income is directly related to the teaching staff.

Sources:

• Art Boulevard 2013

Art schools are becoming more and more popular every day. Moreover, not only children, but also adults dream of learning to draw. But to open a commercial art school, you need to prepare a lot.

You will need

• - room;
• - furniture;
• - expendable materials;
• - advertising.

Instruction

Decide what you see as the finished goal in front of you. If you want to claim your school as equal to the best art schools in the world, don't do it. As well as hiring a huge staff of professional teachers. After all, this will result in huge costs for you and will be a very unjustified way of investing. Experts assure that this is due to the fact that most people dream of learning to draw for themselves. Therefore, they do not need either the best teachers or a diploma from such courses. And this means that it is better for you to open an individual entrepreneurship (IP) for a start.

Proceed to room selection. It is this point that needs special attention. It must be spacious, well lit and ventilated. If it is problematic to organize this by simply opening windows, then look for a room with a good hood. This is necessary so that you and your students do not suffocate from the smells of the materials that they will use (any materials, even the highest quality ones, have their own smells, albeit mild ones). Do not forget to calculate the usable area. To do this, again, you need to think in advance what exactly you will do. If simple, then you will not need a particularly large room. If you want students to be able to attend lectures on culture and the basics of painting within the walls of your art school, then you will need an additional room to organize a class in it with desks and chairs. Another mandatory requirement for your room is the following: there must be a sink with running water. This is necessary in order to be able to wash hands and hands.

Take care of the materials needed for the job. It can be props, teaching materials, and art books. As a rule, the cost of purchasing materials is included in the subscription price. But at the time of opening, it is best for you to have a certain store with easels, paper, paints and brushes. Don't skimp on materials. Your best bet is to find a reputable supplier and buy from them. So you will avoid unnecessary and unnecessary problems with fake paints, the smell of which can easily poison you.

Let's start with the fact that private art schools are not common in Russia throughout the country. This business can be called individual and narrow profile. At the same time, a person who decides to do this business will give all his talent for the benefit and development of the business. That is why it can be incredibly profitable and popular. Let's talk about what you need to open your own art school.

Market analysis

In almost every city there are state art schools and art schools, where children are taught the creative process and the ability to see the world around them differently. Perhaps in some large cities there is a shortage of schools for children, but this is a rarity. Rather, there is a lack of art schools for the adult population. The reasons why many entrepreneurs refuse to open such a business:

The last statement is more likely to be conjecture. Initially, you need to proceed from what the target audience of the future institution will be. To a large extent, the profitability of the business depends on this. To do this, conduct a full-fledged analysis of the market of your city with a risk assessment.

Registration and organization of business

Before proceeding with registration, it is important to understand that there are two concepts of schools:

1. Non-state, but issuing at the end of the corresponding document to the graduate.
2. Created as circles to gain some knowledge without supporting documents.

Opening a school according to the second type is much easier and cheaper. The first one is related to the complicated paperwork, it is opened only for a legal entity. For most entrepreneurs, the initial investment in the first type of school will be unusually high. No one wants their business to pay off for too long. As for the second type, it will be possible to register as an individual entrepreneur.

Required Documentation

There is no need to obtain documents if you do not plan to issue diplomas to your graduates. Registration is limited:

• choice of type of entrepreneurial activity;
• choice of taxation system;
• registering a cash register, since the income will be received in cash;
• if necessary, you can open a bank account.

Once everything is ready, you can proceed to the search for premises for the school. Here you need to take into account a large number of nuances.

room

Both adults and children who want to learn the art of drawing, painting, drawing, modeling, and so on, it is important where the school is located, as well as the class schedule. Many refuse to attend such circles and schools only on the grounds of extreme lack of time. It is worth remembering this in advance. The choice of premises is associated with this problem.

Additionally, you need to decide how many students you plan to serve. The area of ​​the classes depends on this parameter. Perhaps in the room will additionally stand:

1. Desks.
2. easels.
3. Podium and other equipment that takes time.

All this occupies a certain area, and this moment must be taken into account. If the school is planned to be open only for adults who are comfortable studying in the evening, then as an economical option, you can conclude a lease agreement with any of the art schools.

The location of the school also plays a role. It may be located:

• not far from the center;
• in a densely populated residential area;
• downtown.

If the city is large, a metro station, transport interchange or public transport stop must be located nearby.

The place has to be really comfortable. Parking is a must.

Equipment and equipment

Any art school needs a certain amount of equipment and supplies. It is assumed that a person will come to training with a minimum set of an artist.

Educational materials are also needed. There are a lot of them for sale today. Equipment and teaching materials are calculated based on the estimated number of students. Some businessmen are able to organize training for several groups at once, some take smaller volumes. If you want to pay attention to all students, then for one teacher they recruit a class of 8-10 people maximum.

At a minimum, you will need to purchase:

1. easels.
2. Good quality brushes and paints for professional work.
3. Cardboard and canvases.
4. Educational materials.

Everything must be of good quality so as not to spoil the reputation of the art school. The purchase of materials is carried out not in stores, but at wholesale depots. Additionally, the following furniture will be required:

• desks;
• chairs;
• tables;
• curbstones for educational material;
• shelving.

In the drawing room, there must be an exhaust hood, including a forced one, as well as a convenient sink, because the teacher and students will have to wash their hands and hands.

Curriculum and materials

The program is developed in advance. You can teach both drawing and other disciplines at your discretion. Art school is a broad concept. The curriculum can be designed for both beginners and experienced groups. All this must be agreed in advance with the staff.

If you lead the group on your own, it will be easier to do this, but there will be fewer students. The materials for the training program directly depend on the number of students and the methodology. It can be wax figures, vases with flowers. Gypsum is also used to make models of figures for drawing and modeling.

Some materials can be purchased by students on their own, this is practiced in many public schools.

Staff

As a rule, professional artists come to the opening of an art school. People who are far from art do not touch this business at all. Based on this, you can easily understand that training can be done independently. In some cases, it is more expedient to hire an additional teacher.

The number of teachers can be increased if the demand for services increases. Some educators are unwilling and unable to work with children. This must be taken into account. However, it is their skills that will determine how many clients will study at your school.

Advertising

People enjoy the process of drawing. The fact that a new art school has opened should be known to most residents of the city. For true success you need:

1. Bright posters.
2. Internet advertising.
3. Creating your own website.

If you plan to recruit classes from children and teenagers, place ads near schools, in residential areas. If there are plans to recruit classes from older people, you can place ads in shopping centers, near offices.

In addition, it would be good to think over the organization of exhibitions of both your work and the work of students. This will be an additional incentive. At such exhibitions, visitors can purchase their favorite works.

The financial component of the business

Of course, the main issue is always about finances. Let's talk about how much it costs to open an art high school. The following are approximate figures based on statistical data.

Cost of opening and maintaining

Start-up capital is required to open a school. This business does not require large investments, but the risks when opening are quite high. They need to be taken into account at the very first stage. They are estimated at no less than 30%. Initially, an amount of 300-500 thousand rubles will be required.

Keep in mind that you can sit without income for about two to three months.

Size of future income

The amount of future income directly depends on the concept of the art school, the cost of education and the number of students. These are the most important points. You can sell both individual lessons, and introduce a monthly fee and distribute annual subscriptions.

Monthly profit can be 50,000 rubles or more. Of course, a lot depends on which city you live in.

Payback period

Despite the high risks of this business, its profitability is quite high. Payback averages one and a half years, maximum - two. It's fast enough. Moreover, the business will bring real pleasure to the owner, since it is not associated with serious problems:

• preparation of documentation;
• obtaining licenses;
• frequent inspections by government agencies.

Opening an art school is an interesting business. If you are thinking about it, you should draw up a business plan and evaluate your capabilities. It is important to be well versed in painting and to be able to find a special approach to each student.

For a long time, there was an opinion in society that the school of arts was intended only for teaching children. Moreover, such a business was unprofitable, because circles, schools and sections for children were supposed to be free, and, therefore, financed from the state budget. Everything has changed today. Now the art school can open its doors for adults as well. In addition, it can be organized as a completely profitable business. It is only important to think over a business plan in advance and competently implement it.

Art school registration

First of all, the business plan should provide for the format of the art school. So, if you plan to issue certificates to students after completing the courses, it must be registered as a non-state educational institution. It is quite expensive, and the registration process is associated with a lot of bureaucratic delays. That is, at the start you will have to invest significant funds and time, which will increase the payback period of the project.

In addition, usually adults go to practice for their own pleasure or just to try their hand at it. Certificates are usually needed if a person plans to get a job in the future, where a certain level of qualification is required. Therefore, for example, such certificates will not interfere with applicants for art universities. But mostly they come to such schools for knowledge and skills.

All this speaks in favor of the fact that for the official registration of an art school it is enough to register as an individual entrepreneur. In this case, the registration process will take no more than a working week and 800 rubles. state duty. And you will be able to legally transfer the necessary knowledge and skills to those who are interested.

Room search

At the stage of registration of an art school, it is worth looking for a suitable room. It is desirable to look for it in the city center, where it will be convenient for potential customers to get to. If the rent of space in this area of ​​the city is too high, you can look for premises near major transport interchanges or in a large residential area.

Classroom space for art school classes is calculated from the number of intended students. Each should be allocated about 2.5 square meters. m., so that an easel with a chair can freely fit on them. The room must have good lighting and a powerful hood. You will have to work with paints and solvents that have a strong odor. Be sure to have a sink in the classroom or nearby where students can wash their hands and hands.

To meet all these requirements, you can rent the premises of an already working studio. This option is acceptable if you plan to work. For example, with adults, and you will rent an area in the premises of a children's art school. Then the costs will be spent on hourly rent, but you will significantly save on the equipment of the premises and the purchase of furniture.

Determination of the number of students

One of the important tasks that a business plan should solve is to determine how many students should study at your school. It is necessary to calculate based on the fact that one teacher is able to devote enough time to no more than eight students. He must have time to evaluate the progress of everyone's work, point out mistakes, show how to correct them, and give some recommendations. However, it is limited in time. One lesson lasts no more than two hours.

As a rule, adult students come to classes on weekends. But it is desirable to open a business at the beginning of the school year, when all potential customers return from vacations and vacations.

School equipment

An important article that a business plan should provide for is the purchase of the necessary equipment, consumables, work details. First of all, you need to purchase the following:

• brushes;
• paints,
• paper,
• models,
• chairs,
• easels.

Please note that students usually bring supplies with them. But all the same, paper, brushes, paints, solvents and other necessary little things should be offered in the studio. Firstly, often students forget something or they suddenly run out of one or another consumable. Secondly, on a small shop you can generate additional income.

In this case, the business plan should provide for the search for a supplier of quality materials. It is quality that should be put at the forefront in organizing procurement. You can save on this expense item if you go to the manufacturer or wholesale supplier.

On furniture, easels, tables, chairs, you can save money by buying used units.

School staff

At the initial stage, if you have the necessary knowledge and experience, you can teach in the classroom yourself. But if you are planning a large-scale project that will run all week, focusing on different audiences, you need to find teachers with the appropriate qualifications. Their number will depend on the schedule of the school and the coverage of the target audience. You will also need a cleaning lady and an accountant.

Advertising campaign

In order for potential clients to know about your school, you need to tell as many people as possible about it. To do this, include printing flyers, ads, business cards in your business plan. Distribute them in the most crowded places near the place where the studio is located. Distribute a certain amount among your friends and acquaintances.

Be sure to include the use of the Internet in your advertising plan. Place ads on free boards, in profile groups of social networks. By the way, in the latter, you can create your own groups and promote your school through them. If possible, create a website for the school. Over time, you can track which advertising tool brings the most return and build your advertising campaign on it.

When looking for clients, consider the criteria by which people choose an art school for themselves or their children. These criteria include the following:

• School reputation (57%)
• Qualification of teachers (55%)
• Proximity to home (43%)

The revenue of the largest federal drawing studios in Russia reaches 80 million rubles a year

Is the art studio popular?

Some people think that drawing for beginners or amateurs is for children. However, today this opinion is already old-fashioned, because drawing is becoming a kind of mainstream and is popular among adults.

Therefore, the question of how to open an art studio is interesting and relevant. If you are thinking about your own project, then perhaps an art studio will be the right option.

Price for developing a business plan for an art drawing studio

Starting to think of a business plan

First of all, as in any business, you must come up with a business plan. Think about the format in which your art studio will work. If you are planning to open an entire art school (non-state) and will issue some kind of certificate for passing a particular course or year of study, then you will have to take things more seriously. In such a situation, registering as an individual entrepreneur will not be enough. You will have to formalize your school as an educational institution, which will require effort, knowledge, and investment.

I would like to note that if your goal is to open some kind of art center for adults with entertainment notes, then there is no point in issuing certificates and designing a serious educational institution.

Writing a business plan should be taken seriously. You should write down all the nuances that may arise during the operation of your art center. Think about how you will attract your customers, what events, courses you will hold, where you will get teachers or presenters. In addition, be sure to think about the financial side of the issue. How much money is needed to open an art center, how much money visitors will pay.

Premises selection

The room that you will select for an art studio has its own nuances. Firstly, there must be enough space to accommodate a certain number of "students" with an easel. Secondly, the room must have a good exhaust and ventilation system, since an art studio involves the use of paint, solvents and other harmful substances. Thirdly, like any other room, an art studio should be equipped with a toilet and a sink for washing hands and brushes.

At first, you can periodically rent a room for your classes if you just want to conduct periodic master classes. This option is quite economical and appropriate. If you are thinking about opening your own art studio, then you will need several rooms in the room so that you can run several master classes, lessons, classes, meetings at the same time.

What is the seasonality of the business?

It is advisable to start such a business not in the summer, since most citizens go on vacation, for vacations, and you are unlikely to gain the necessary client base. Another thing is if you open an art studio in the fall, when people started working, studying, they rested and are full of inspiration.

Purchase of paints, canvases and brushes

An important item of your expenses will be the purchase of the necessary art materials - paints, canvases, brushes and much more. There are several options here. Perhaps the rules of your art studio will show off the condition that the students bring all the props with them. On the other hand, for some lazy individuals, this can turn into an obstacle to attending your master classes. Therefore, it is better to purchase props yourself and offer to use them for free or buy from you for money. The main thing is to choose quality materials.

You can save a lot on the purchase of consumables for a drawing studio

Art studio location

As for the location of the art studio, it may be in a residential area. Maybe this option will become more appropriate, since people who come from work will not go to the center, but they will quite agree to walk a couple of steps from home. This option will save the creator of an art studio from unnecessary financial costs.

Staff

The staff should also be of high quality. In fact, it depends on the teachers and all the staff to a greater extent whether the client will return to you or not. If you recruited random uninteresting and soulless teachers, then your studio will not be popular, no matter how much money you invest in its development.

Advertising campaign

The most important aspect of any business, and even more so for an art studio, is to conduct a quality advertising campaign. Today, it is a little easier to run an advertising campaign and promote your business than it was in the last century or even 10 years ago. Thanks to social networks, the Internet, smartphones and other opportunities, you can attract customers from different cities, post various interesting materials, talk about how great you are having a good time. Search the Internet for how to promote your art studio. See how other art studios are attracting clients. Learn the basics of advertising campaigns.

In addition to indoor classes, you can build clientele by hosting workshops online. In the warm season, you can gather in nature and draw from nature.

Business payback

The approximate payback period for this business is 1.5 years. Creativity, drawing, hobbies are a great way to inspire and cheer up, as well as relieve stress. That is why the art studio will always be relevant among the adult population.

The success of an aspiring businessman lies in how you present the benefits of your art studio, how clients can distinguish you and set you apart from other art and painting studios.

The terms for developing business plans on average range from 4 to 20 working days.