How to add your product to VK. Vkontakte products - a section for the convenient sale of Vkontakte products

If you sell things, equipment or something else, then earlier, in order to be known on the Internet, you had to open your own online store. Naturally, this entails costs, but if you do it yourself, it will take a lot of time.

Now, an excellent alternative to an online store can be the creation of a Vkontakte group in which you will put up goods for sale. Well, if you just need to sell a couple of personal items, maybe flowers or, for example, a kitten, then it is not necessary to create a group, it is enough to place things for sale in your VK profile.

Advantages of such trading: You do not spend money on creating a site, your friends will know about you, you can always find out when someone is interested in what you sell. Considering how many people are registered in this social network, we can say with confidence that there will definitely be those who want to buy your things.

And now let's figure out how to add a new product to your profile or to the Vkontakte group, and what to do if you need to remove some items from the list.

Adding products to your Vkontakte page

If you want to add items for sale directly to your profile, then go to your page and select "Products" from the menu on the left.

If there is no such item, move the mouse cursor over any other menu item and click on the gear on the left.

In the "Setting items" window on the "General" tab, check the box next to "Products" and click "Save".

The page will immediately open a list of what your friends are selling. We need to place our lot, so click on the "Post Ad" button.

Now you need to select a photo that will be displayed in the catalog (as in the screenshot above) - this is the cover. To do this, click "Select Image".

Through Explorer, find the desired photo, select it and click "Open".

If the image is the right size, then use the markers to select the area of the thumbnail that will be used in the list and click Save Changes.

If the dimensions of the uploaded image do not fit, a warning message will appear, stating what the minimum size of the photo should be. Also, one side should not be much larger than the other. Modify your photo, for example, in Photoshop, and upload again.

In addition to the cover, you can add 4 more images with the product. To do this, click on the button with the image of the camera and the inscription "Add".

To see the list of ads added to your page, go to the corresponding menu item on the left, and on the right go to the "My Products" tab. What we just added will appear in the list.

When another user browses a catalog of items for sale and clicks on yours, it will open in a separate window. Here, in addition to the cover, you can see other photos that you have added, a description will be displayed below. If a person is interested in your ad, he can add it to favorites, or "Write to the seller", that is, you.

By selecting "Write to the seller", the user will open a message window in which the standard text will be written, and you can change it. He sends it to you, and then you can negotiate the sale.

This is the letter you will receive when someone is interested in your item. Here the text is standard, I just clicked "Contact seller" and sent the suggested message.

How to make goods in a VK group

If you want to create your own Vkontakte online store, then you need to open your own group, recruit subscribers to it and add products.

About that, and, I already wrote. Therefore, let's learn how to add sale ads to it.

Open your page and select "Groups" in the left menu. Find your group and go to it. Next, you need to make sure that the products are displayed on the group page. To do this, under the avatar, or cover, click on the three horizontal dots and select "Community Management" from the drop-down list.

In the menu on the right, go to the "Sections" tab and opposite the "Products" field, click on the word "Disabled". Then select Enabled.

When you turn on the goods, fields will appear in which you need to enter the following information: country and city where you can deliver things; the ability to comment; currency for calculation; contactable person who will receive messages if the buyer clicks "Contact seller". You can also write in detail about the store.

We return to the main page of the group. Now under the area with photos there is a button "Add product". Click on it.

On the page for adding an ad, specify its name and come up with a description that could be of interest to a potential buyer. Next, click on the "Select Image" button to select a photo that will be the main one.

Through Explorer, find the photo on your computer, select it and click "Submit".

Then you need to specify, using markers in the corners, which part of the photo will be displayed in the thumbnail. Click Save Changes.

In addition to the main photo, you can add 4 additional ones. They will be visible when the user opens the lot for viewing. To do this, in the appropriate section, click "Add photo" and select the desired image on your computer.

All products added to the group will be displayed on the main page of the group.

By clicking on the desired lot, the user will be able to view it in a separate window. Enlarge it, view additional images, read the description. The "Write to the seller" button is needed so that the person who wants to buy clicks on it and sends a message to the person you specified in the settings as "Contact for communication".

If you click on the "More" button, an additional menu will open. If you have added a product, or are the owner or administrator of the group, then you can "Edit" or "Remove" from the list. Other people will only see the Complain item.

In order to add more new items to the group, click on the word "Products" on the main page of the group.

On the main page, the group will display the last three items that you added. To view all of them, you need to click either on the word "Products" at the top of the block, or on the "Show all products" button.

Removing products

If you want to remove unnecessary products from the list on your page, then go to the appropriate menu item and go to the right to the "My Products" tab. They can be displayed either as tiles or as a list. I'll use tiles as an example, so make sure the button with the four squares is selected at the top.

To remove an unwanted product from your Vkontakte page, move the mouse cursor over it and click on the cross in the upper right corner. Next to the cross there will be a pencil, by clicking on it, you can edit it.

The product will disappear from the list.

If you decide to stop selling and are wondering how to delete all products, then you can proceed as follows. Go to "Community Management" and go to the "Sections" tab on the right. Then, next to the "Products" field, select "Disabled" and click "Save".

The block that displayed ads on the group's home page will disappear.

But keep in mind, if you plan to delete all items and add new ones to the group, but, for example, belonging to a different category, then this will not work. After you turn on the products, everything that you added before will reappear on the group page in the corresponding block. Therefore, in this case, you will have to delete everything in turn.

We have learned how to add goods to Vkontakte, so successful trading: successful sales and more grateful buyers.

If you run a group in which you showcase your work, or want to open an online store selling retail products, you should know how to make products in the VK group and how to add products to the group.

It will not be a secret, many users of the Vkontakte site subscribe to public pages and join groups that are of interest to them. In groups we find music, films, interesting stories, news, photos, etc. Recently, in groups we see not only information, but also goods that anyone can purchase.

Vkontakte products greatly facilitate the process of buying and selling to users of the social network. With this service, you can sell not only tangible objects, but also the services provided. You can connect it on any public page or in any group, regardless of their openness and the number of participants.

How to make goods in a VK group

Before adding, you will enable this service in your community. To do this, you need to follow a simple algorithm:

Go to your group. Under the community avatar you will find two buttons. Select the button with three dots - it opens the allowed actions for you.
Select the action "Community Management", it is offered to you at the very top in the list.
Before you opened the basic information about the group. To the right of it you will see a list of settings. Select "Sections" in the settings.
Now a list of sections has opened that you can either enable or disable for your community. The bottommost section will be our "Products". You should check the box next to this section.

As soon as you check the box, columns will appear under the goods that you need to fill out:

select the country and city where you are ready to deliver the item of trade;
choose the currency of your store;
be sure to add a contact person with whom buyers can contact;
add information about you and your store.

Mandatory information among these columns is only a contact person, the rest can be filled in at will.

Ready! Now you can add your products to the community and share them with everyone.

Adding products in the community

One service connection, of course, is not enough. We figured out how to make goods in the VK group , now you should fill this section with a specific product that you want to offer. Here your actions are even simpler:

Go to your group. Under the description of the community (or under the pinned post on the wall, if you have one), you will see a bag symbol offering to add an item. Open this link.

A new product questionnaire has opened in front of you, which includes important information about what you are selling:

The name of the item you are offering to your customers. The name cannot be too short and must contain at least 4 characters.
Brief description, which must contain at least 6 characters.
The main photo, which you must upload from your computer in PNG, GIF, or JPG format.
Additional photos that you can add if the main photo does not seem to fully display the product of the trade. Here you can add up to four frames.
The category to which you attribute this item. The main share of categories implies a physical product, whether it is transport, children's clothing or a summer cottage. But there are services on this list that you can offer to your group. Thanks to this category, you can offer to organize an event or repair household appliances by adding the relevant information above.
The price you would like to receive for your product.
If your product periodically runs out of stock and is out of stock, you can not delete it, but check the box next to the item that indicates that the product is not available.

To add new products and further, you should go to the service section and click the "Add product" button. If you have a lot of products, you can create collections that will combine similar products. You can give a name to the collection and even attach a cover that will make it easy to distinguish it from the rest.

Editing and deleting products in the community

It is possible that you want to change the description of the product, such as its price. For this you should:

On the main page of the community, go to the Products section.
A page has opened in front of you with all the items of trade that you offer. Select the item you want to edit. Point the arrow at his photo. A pencil symbol will appear in the upper right corner, click on it.
Now the product questionnaire that you filled out earlier has opened. You should find the desired element and edit it. After all, you need to click on the "Save product" button.
To remove a product from your group, you should go to the product editing questionnaire and click on the "Delete" button, which can be found in the lower left corner of the questionnaire.

Conclusion.

The Vkontakte website went very far, offering its users to buy and sell directly. Now we do not need to search for the desired online store in search engines, but also look for the right product inside. In just two clicks, the necessary goods and services are added to the bookmarks of social network users.

With the help of the “Products” service, you can refuse an independent website or fully arrange your own work schedule. I hope that in this article you have learned how to make goods in a VK group , and now you will fully enjoy the service.

In the modern world, perhaps, there is not a single person who has not heard of such an Internet resource as a social network at least once in his life.

Social networks are web platforms widely used on the Internet, designed to organize social relationships between users. If earlier the main direction of social networks was communication, acquaintance, discussion of interests and other things, now on such sites you can perform many other different actions. So, in many social networks, you can sell your own products, advertise your business, or search and purchase the goods you are interested in.

How to start your business on the Internet

Many aspiring entrepreneurs, realizing the full potential of social networks, have focused all their efforts on advertising and promoting their business on such sites. And not in vain, because every day the audience of sites that were previously intended exclusively for communication is becoming wider, and the interests of users are becoming more multifaceted. New publications and comments regularly appear on the pages of social networks; new people are registered who, quite likely, having become interested in the project, will invite their friends from the "real" world to it. Already now, according to the results of an analytical study, 60% of all Russians have accounts in social networks.

How to choose a trading platform

When you study the statistics of all currently existing social networks, it becomes clear that many Internet sites designed for user communication do not succeed in this field due to high competition from the “sharks” of this area. Such social networks can be called VKontakte, Odnoklassniki, Mail.ru, Facebook, Twitter.

Despite the fact that the Russian social network VKontakte is in the penultimate place in the top five most popular social networks in the world, it is the most effective platform for promoting various goods and services. According to a study conducted this year, the average daily audience of VKontakte exceeds 87 million people, while on the whole the site has over 410 million registered users. Given these indicators, the administration of the social network made a number of changes that allowed users to create communities adapted to online stores.

"VKontakte": sale of goods

If you have not yet decided what exactly you will sell, refer to the statistics. Thanks to her, you can find out that clothes, shoes and accessories are in greatest demand among customers of the VKontakte trading pages. If you sell other products, do not despair! In a social network, you can sell and advertise absolutely any goods and services, the main thing to remember is that the target audience of your company should be close to the audience of the social network itself or coincide with it. VKontakte, as you know, is dominated by a female audience (58.4%, according to a study by the Cossa publishing house in May 2017), the main age group (37%) is users aged 25-34.

Creating a VKontakte group

It's very easy to create a group for selling goods on VKontakte! To do this, you need to register an account on a social network, go to the "My groups" menu and select "Create a community". Next, choose its type. For the presentation of a product or company, which is what interests us, the "Public Page" is ideal, but the "Group" class provides more opportunities to attract an audience, so we will focus on it. After that, you will have to answer a few questions about the community by filling in certain fields.

"Vkontakte": section "Products"

When all fields are filled in, proceed to the selection of modules for the group. A very useful service for promoting and selling products is the "Products" section, which appeared relatively recently on the VKontakte social network. Further in the text, we will figure out in detail how to add products to the VK group.

First you need to activate the service on your community page. To do this, in the tab for managing it, select the "Sections" menu and "go down" to the very bottom of the page. Here you will see the "Products" button, on which you need to click with the mouse and select the "Included" item.

After that, you should figure out how to add products to the VK group. It is quite simple to do this - you can add products in the "Products" section, which, after the correct settings, will appear on the main page of the group. Adding products to the VK group is necessary to promote products and attract customers.

To add products to the VK group, use the following simple instructions. Go to the "Products" section, upload a photo of the item you want to sell, add a description and set a price - you're done!

Adding a product in the mobile version of VKontakte

When working with the service, you may have the following question - how to add a product to the VK group in the mobile version of the application? Can it be done at all? No less actively asked is the question of how to add products to a group in the new VK.

Unfortunately, today adding products to the VK group in the mobile version is not available. The user who owns the group can view their own collections of products from their phone, but cannot edit them. In the case of the "new" VK, everything is somewhat simpler. The process remained the same, only the design of individual mechanisms within the site has changed.

Social network users "not looking for easy ways" tried to find out if it was possible to add products to a group in the new VK application, but the answer was also negative. Particularly persistent, through numerous manipulations, they found that it is impossible to add goods to the VK group from the phone, not only in the official VKontakte application, but also through a mobile browser. Therefore, for now, the only way to add products to the appropriate section is to use the web version of the site.

Hi all! Since September 2015, a new section "Products" has appeared in groups and publics of the social network Vkontakte. Through Vkontakte, users are very active in selling various goods and services, mainly using personal profiles for this, as well as communities, adding photo albums with goods to them. Therefore, the social network considered that it was worth making a special section for these purposes with a convenient interface for selling goods.

I have prepared an overview of this functionality for you and will show you how to use it using an example.

Watch the video:

Or read the article>>>

As I said, the product section is available in groups and public pages (publics). If you do not yet know how to create a Vkontakte community, then see.

To activate this section, you need to go to the "Page / Community Management" tab under the profile picture:

Scroll the page to the settings of additional sections and check the box next to "Products" - for the public. Or, in the drop-down list, select "Enabled" - for the group.

After that, the settings for this section will open for you.

Here you can:

Select delivery regions (one or more) or even specific cities.

Specify the currency of your store.

Enable or disable product comments.

Specify a contact for communication (from community administrators).

And also add a page with a description of the store, terms of payment and delivery. A link to this page will be displayed in the product card, under the "Contact Seller" button.

On this page you can add a detailed description of the store, paint information on payment and delivery for potential buyers. The editor is very simple. You can highlight text in bold or italics, add headings H1, H2, H3, insert links, photos, etc.

Block with goods will appear on the main page of the community, immediately below the description (or ).

To start add products, click on the inscription of the same name.

Or go to the section by clicking on the inscription "Products", and select the appropriate tab at the top.

The Add Item window will open.

Here we enter its name, description. We add the main photo and additional (up to 4), if any. The size of the photos must be at least 400 px and not more than 7000 px on each side. Otherwise, you simply won't be able to download them.

And we indicate the cost.

Below there is an item such as "the product is not available." If you put a checkmark there, then your product will not be visible to users.

And finally, click on the "Create Product" button.

The added product will be displayed in the corresponding section.

And here is what the page with it looks like for the buyer:

We see that instead of the "buy" button there is a "contact seller" button. If you click on it, a window for sending a message will open. Well, in the correspondence there is already an agreement on payment and delivery.

On the product page, under the image, there is an “Actions” tab - through it you can edit product page or delete it.

You can also edit products by going to the section and hovering the mouse over the image of the product.

At the top there is a "Parameters" tab, which is used to search and filter products by name, price and novelty.

The "Collections" tab allows you to group similar products. Such an analogue of categories, only inside your Vkontakte store.

To click on the appropriate tab at the top.

Enter a title, add an image, and click Create. If you check the box next to "This is the main selection of the community", then it will be displayed in the product block on the main page of the community. By default, the three most recently added products are displayed there.

Now, when adding a new product, you can specify in which collection to place it. Previously added products without collections can be placed in edit mode.

If you want disable the "Products" section, then just uncheck the box in the community settings. At the same time, the products and collections you added will not disappear anywhere, and if you turn on this section again, they will be displayed.

Well, friends, if you sell something through Vkontakte, you can try and evaluate this functionality. Also, if you have any questions, write in the comments. I would be happy to help and advise.

Wish you success!

Sincerely, Victoria Karpova

For the buyer:

No need to go to other sites to choose a product.
It is easy to contact the seller.
Here you can leave a review after the purchase.

For the seller:

Easier than making a store from scratch. It is not necessary to buy a domain and take care of hosting.
Social proof works: likes and number of followers. If there are 2000 subscribers on the store page on the social network, this immediately inspires confidence. And some unknown site on the Internet - no.
It is easier to attract buyers from the same social network to the page of an online store on a social network than to a third-party site.

In a regular online store, you can make a purchase at any time: on weekends, at night. On VKontakte, the buyer writes to the seller and waits for a response. In order not to lose a client, specify additional contacts (mail, instant messenger). Write what time you answer, and when it is better not to wait for an answer. And respond to requests as soon as possible.

Write in detail about delivery and payment: what payment methods, what delivery options, how much delivery costs, whether a return is possible. So you avoid unnecessary questions and save time for yourself and your customers.

If you are tech-savvy and the product catalog is huge, use API "VKontakte" and upload items in bulk. But if it has come to this, it may make sense to create a full-fledged online store.

Create an app

Another way to sell VKontakte is to create a store app. It looks like one site is inserted into another.

The application works as a full-fledged online store: buyers place an order and pay on their own, all sales and customer data is saved (and can be synchronized with accounting programs). Plus, an online store website is automatically created with the application, which can work on its own.

If you already have a website with an online store, create your own application (entrust this to the programmer). To help developer section And store app placement rules.

If there is no online store, use ready-made solutions:

Online store constructor. For VKontakte, Ecwid has its own application, which is configured separately for each client. As a result, you don't have to create a new app as such. To use the service:

Go to application page "VKontakte" and click the "Install Application" button.
Select (or create) the store page you want to connect the app to.
Enter your e-mail, password and click "Create Store".

Copy the link (it will be the application of your online store "VKontakte") and add it to the "Links" tab on the store page.

Click "Add link", in the window that opens, create a short description of the type "Our store VKontakte". Done, application added.
Go to it from the community page.

Fill in the fields with a description of the store and the seller (the requirement is "VKontakte", this information will be visible at the very bottom of the application page) and save.
Click the Manage Store button. You will be taken to the control panel, where you need to add products and descriptions, select payment and delivery methods (use).

The finished product application looks like this:

An online store is automatically created on the Ecwid domain of the form store4324033.ecwid.com (the numbers are the store ID, you will have others). It can be used standalone and tied to your own domain.

Cost: up to 10 products free of charge for an unlimited period, then - from 790 rubles per month (when paid for the year - 659 rubles per month).

Shop Script

CMS for creating websites and online stores. To sell on VKontakte, you need to create a separate application using the Shop-Script service.

Register a new account and confirm the registration (an email with a link will be sent to the mail). You will have a website with a technical address like w160404-849.host.webasyst.com (you can replace the characters up to the point “w160404-849” with any name during registration). If necessary, you can bind to your own domain.
Go to the control panel (backend) and fill the online store with goods. Use the setup instructions and help.
1. Register an online store account, confirm by the link in the letter. A site with the address shop.shoppyboom.ru is automatically created (instead of “shop” there will be a name that you yourself will come up with).
2. Set up a store and fill it with products (see