What kind of business to do in a crisis?

The word "crisis" is familiar to every Russian. Finding a job in a difficult time for the Russian economy is very difficult. The number of jobs is being reduced, salaries are not growing, in contrast to the requirements of employers - where to go? Many make a conclusion for themselves - in their own business. Of course, no future entrepreneur hopes to prosper without difficulties and pitfalls. But it's still worth trying.

Business in crisis: what to do?

Business in the crisis of 2014-2015 is not easy. The number of small and medium-sized entrepreneurs has decreased and continues to decrease. Everything played a role here: the reduced purchasing power of citizens, and the restriction of imports due to Western sanctions, and the “collapsed” ruble, and worsening credit conditions. Although the state has put forward a number of “bonuses” to support entrepreneurship, such as the development of self-regulation, subsidies, the creation of an outsourcing center, and support for social business, the situation remains difficult.

The result is not encouraging. According to statistics from the Higher School of Economics, more than seventy percent of those who dreamed of doing business in Russia simply do not have the opportunity to put their plans into practice. The main reasons are the inability to take out a loan due to exorbitantly high loan rates and bureaucracy. Moreover, giving privileges with one hand, the authorities take them away with the other.

For example, the Ministry of Finance is reducing the number of entrepreneurs eligible for preferential tax treatment. Outlets, rentiers, and catering establishments are “thrown out” from this list. The head of government demanded that small businesses help replenish the budget. "Where to help?" - the owners of small firms were indignant: "... here one would not stretch one's own legs."

And yet every month new small businesses open up in Russia. After all, even in a crisis there is no “everything is bad”, there are always new opportunities. And the harsh conditions of the economy are a reason not to lose discipline and carefully calculate your plans and forecasts.

Business Ideas in a Crisis: Rural Business Ideas

The number of those who have decided to start their own profitable business in rural areas is growing. The benefit of such an event also lies in the fact that a considerable part of the start-up capital is provided by the land itself: for some it is the popular “six acres”, for someone it is a whole farm inherited. Tools and equipment, which can be taken exclusively in rural areas, also play an important role.

What business to open in the village: beekeeping

Many choose for themselves the path of a beekeeper and open. Indeed, the demand for honey - a superfood whose beneficial effects cannot be overestimated - has always been and will always be. Private beekeepers are the main suppliers of the Russian beekeeping market at the moment. Many people are wary of Chinese honey because of the presence of genetically modified ingredients. In addition, bees produce pollen, propolis, bee bread.

The expenses are rather big - these are hives, bee colonies, inventory, personnel (at least an accountant and two beekeepers).

Honey can be sold not only at fairs - it is possible to conclude contracts with legal entities, such as pharmacies, specialized stores. Foresters and farmers are directly interested in cooperation with the owners of apiaries.

It won't be without risks. Usually, beekeepers move from place to place, and this is natural - both the condition of the land and weather conditions, for example, rainy or, conversely, dry summer, affect productivity.

Get ready for the fact that you will have to learn a lot, for example, to use various units of agricultural machinery, to drive a tractor.

canning

You can do this in the city, but it is much more profitable in the countryside. If only because in the countryside there are much more resources and opportunities for the production and storage of blanks (the same cellar).

It is impossible not to consider such an issue as the production of frozen fruits, berries and vegetables. True, you will have to spend money on such units as renting a refrigerated warehouse; washing and blanching plants; shock freezing chamber; a machine for peeling vegetables and fruits; packaging unit. At the same time, the price for each installation fluctuates around half a million rubles. There will also be staff costs.

The climate, the vagaries of the weather, the condition of the soil also play a huge role.

Farming

It is also called a family business. Indeed, usually all family members are involved in the work of the farm.

For those who decide to become a farmer, there are many options - this is and, and and. Family members who decide to engage in farming sign an agreement among themselves, and also register a farm, as provided for by the legislation of the Russian Federation.

If you are counting on, then you can not count on a loan as a farmer - those who have been included in the agro-industrial complex development program are entitled to it, plus guarantors will be required.

Instead, you can register as unemployed and apply for self-employment in agriculture. Assistance from the state will be, although small for the farm, but still tangible - about 60,000 rubles.

Small business ideas in a crisis in a metropolis

Those who do not want to leave the metropolis and move to nature will find something to do in the city. The main thing is to focus on a wide consumer.

Own Autoreality

Any crisis is, first of all, a decrease in sales. Car dealers suffer greatly from this, as the cost of cars rises, and the currency depreciates. Naturally, most of all there are problems with the implementation of new cars. As a result, more and more car owners prefer to use old cars for a longer period and try to buy used vehicles.

Given these features, the percentage of sales of spare parts and consumables increases. In other words, during a crisis, the auto parts market always starts to become more active, but car sales fall significantly.

The Autoreality franchise is a great option for those who want to make money. It is enough to connect to a ready-made and existing business selling spare parts and consumables for foreign cars.

"Autoreality" is:

minimum initial investment;
good profit;
high demand for products;
favorable margins for buyers and sellers;
clear and simple business niche;
the ability to open a point without its own warehouse;
assistance of specialists with the launch of the store and advertising;
ongoing support.

This is a really relevant and sought-after type of business that will definitely work. In addition, if you provide high-quality and original products at an affordable price, then some of the customers from your competitors will definitely go to you.

In addition, you can personally select the brand that is best suited for your region by booking it behind you. And this means that your countrymen who have joined the Avtoreality franchise will not compete with you. And, of course, do not forget about the quick payback on invested money.

Briefly about the most requested ideas

You can open a small one that can be sold through a network of vending machines.

Implementation through in general can do a good job. It can be familiar chocolate, soda, chips - such units will be happy to host many organizations, business centers, universities, even schools. Also - not in children's institutions, of course - you can sell tobacco products.

In addition, you can open a car repair shop. In a crisis, people are much less likely to buy new cars, but pay more attention to old ones. There is no doubt that there will always be enough customers.

A profitable type of business will be opening - one that is affordable for both a student, a housewife, and pensioners. Economy hairdressing salons are the place where people with a well-filled wallet regularly come.

Alternatively, you can open a laundry or - in any economic situation, both individuals and organizations will need these services.

New business ideas in a crisis related to products

Is it possible to open a grocery business in a crisis and not burn out? Of course you can, because without food a person cannot live. It is only important to follow some tricks.

Business: food production

Is it worth directing forces into the production of products? It’s even worth it, because import substitution is now among the benchmarks of our economy.

Ask what people buy every day and you will hear the answer - pasta! Indeed, most often this nutritious, inexpensive and tasty dish appears at the meal either as a side dish or as an independent meal. And during the crisis, the demand for it has increased several times.

Before we start, let's define a segment. It is better to opt for the "middle class" category. Buyers of this class are not attached to one or another brand - the combination of "price-quality" is more important to them. Pasta can be sold to shops and supermarkets; student canteens, cafes, home delivery companies, wholesalers.

A pasta workshop will require a large room - about 200 square meters and, in fact, equipment. Moreover, it is better to immediately buy a production line that produces one hundred and fifty kilograms of products in 60 minutes. You will also need staff. The pasta business is also good with a high and short payback and an acceptable start-up capital - about 300,000 rubles.

In addition, it will turn out to be a profitable business idea for food production. Especially now, when many types of imported products are “under sanctions”. Despite the apparent simplicity and a small staff (7 people), investments will be required even more than in pasta - about 7,000,000 rubles. And here you should start with renting a room (with the prospect of a subsequent purchase) for your production - about 300 square meters, then equipment is purchased. At the same time, it is necessary to carefully study this segment of the market in the Russian Federation, in addition, strict compliance with the technology is required.

These were examples of what can be produced.

And what about trade?

You should not sell delicacies, but everyday products, essentials. Small stores selling them always have more chances, because they have everything you need on sale. At the same time, it is not necessary to completely exclude expensive goods from the assortment - in any situation there will be people in the country who have money, but you want them to continue to visit your store?

Do not neglect discounts and promotions, such as "two for the price of one." This is exactly what you should not save on. Many owners of large stores in a crisis skimp on advertising, which you should not do. The more you are in the public eye, the more potential customers will know about you. Feel free to say that buying from you is more profitable. This way more people will learn about you, the quality of your products, and the discounts your store offers.

What kind of business to do in a crisis?

Whatever business you open, it is important to remember one thing - in Russia, even without a crisis, business is fraught with risks. How to minimize them? You need to constantly improve your level of development, attend seminars and courses for aspiring entrepreneurs, read developing literature, for example, Maslow's pyramid of needs - because you will need a lot of knowledge that you do not yet have. And any business needs partners - if you don’t have them yet, try to find them.