What kind of business to open in a crisis?

The crisis affects the citizens of Russia with varying degrees of force: some are trying to save every penny, while the most enterprising come up with options for starting a profitable business. In order to decide on a niche in business, you should make an assessment of your abilities.

If you have computer knowledge, you can work as a remote worker. The ability to bake confectionery will allow you to start baking at home, since it does not require large investments.

A crisis- these are total changes in the economic and political life of the country, due to external state factors. The encyclopedia says that a crisis is<<острое затруднение с чем-либо (к примеру, со сбытом товаров или производством); тяжелое положение>>.

John Kennedy said that in Chinese the meaning of the word crisis includes 2 characters: the 1st means danger, and the 2nd means chance. That is, this is a period of recession and difficulties. As a result, income stops growing or starts to fall. So, the market changes during a crisis. You can get out of any crisis with the help of a well-established system of the entire business as a whole.

What should businessmen be afraid of in a crisis?

The first thing that comes to the mind of the head of a small profitable business with the onset of a crisis is: “shrink in costs, reduce costs, lower the profit target.” Cost optimization is always a useful thing, as you should not scatter money around. The goal of optimizing costs in reducing profits is to retain and attract customers!

Lenta.ru: Rogozin: Uncertainty. For business owners, this uncertainty is a feeling that ordinary residents rarely experience. There are alarming expectations against the backdrop of a worsening economic situation. The main concerns of entrepreneurs are not related to inflation, as can be seen from opinion polls.

The main subject that introduces unpredictability into the market situation is the government. Our respondents admit that there are competent people in the government and there is no need to teach them. They do not understand on the basis of what the policy of the Central Bank changes, how decisions on support are made. They only understand that when it comes to support, it means that you need to prepare for the worst.

How rational is it to think about starting your own business in such a situation?

Do you have an opinion that times are tough now and business will not develop? should be opened when you are ready for it. When you can say to yourself: I want to be successful and have a big income. You live now, and this is the best time to create a profitable business. No need to wait!

It will be difficult to do an independent business during the crisis of 2015 and subsequent years, but you will be your own commander. The doubts that arise when starting your own business are understandable, with all this, a start-up in a crisis is a risky undertaking.

However, starting a business during a difficult economic situation has advantages. You will become more purposeful than those who started before the time of crisis.

Benefits of starting a business in times of crisis:

1. You will learn how to run a business and contain the blows of the economy. Entrepreneurs who have opened a business earlier do not always survive a period of drastic changes in the market. You will be prepared for all the ups and downs. Even a quick restructuring of your own business will be up to you.
2. In times of crisis, companies go bankrupt. They could not adapt in time and withstand in this situation. You also have new opportunities: to learn a lot and take their place.
3. If you create your own business in a crisis, you must take into account the main needs of citizens. We suggest reading the materials of Maslow, an American psychologist. If you want to know what kind of business has growth in a crisis, then you need to look at what a person needs: food, clothing, warmth and medicine. Therefore, it is necessary to focus on the main needs of the population.

In a crisis, not large or small enterprises will survive, but the most flexible and fastest! That is, those who can quickly respond to changes and adapt to them.

Difficulties of opening during the economic downturn

Business relies on the activities of companies and enterprises. It affects the degree of employment in the state, participates in the manufacture of goods, various industrial and scientific developments and research. Some companies operate in unpromising industries.

There are 8 difficulties in business development:

• high risk leading to market volatility;
• case management has given problems and shortcomings;
• little competence of the owners;
• dependence on large industry firms;
• business is sensitive to changes in business conditions;
• uncertainty when concluding contracts;
• problem with additional financing and lending;
• a significant difficulty, according to business owners, lies in the high responsibility;

High responsibility extends to all personal property, for example, a house, a summer house, a car, and others. This extra responsibility negatively affects the work of enterprises. Often, most of the failures of companies, according to experience, are associated with the incompetence of managers. The chances of material success increase in long-term companies that have stable and high-growing income.

The success of the company greatly depends on the professionalism of the manager, who is constantly working to improve the skills of the staff. The longer the owner of the company works, the more experience he has in business, the greater will be the fortune and fortune of the company.

Many problems can be solved more easily:

1. The head of the company hires an additional team.
2. The larger the initial total capital, the greater the chances for the continued operation of the company during the crisis.

To solve the difficulties, it is necessary to study and adapt to the changing needs of the population. If such small companies are flexible, agile and have sufficient capital, then their chances of survival will be good, and business difficulties will be reduced.

How to minimize risks?

An important factor when starting a business- registration and organization of work.

Here are a few tips for beginners that can significantly reduce costs in the beginning:

1. Refrain from the services of intermediaries during the registration of documents.
2. Refrain from overpriced office space, furniture and other luxuries when starting a business.
3. Choose good advertising companies, inexpensive.
4. Instead of a staff of hired workers, do the bulk of the work yourself.

And most importantly, you need to keep records of costs and revenues, to correctly use the first profit. Even during a crisis, there are a lot of options for starting your own business. You need to make a choice, taking into account the region in which the future profitable business will develop.

Now the opening of a franchise business is gaining popularity, in this case, the experience of becoming a profitable business of firms that are already popular in the market is also used.

At this time, o represents a good benefit, as savings can be made on the office and employees. And if there is something innovative in the content of business ideas, this will make it possible to save the cost of materials, labor costs, time - such a business will develop well during a crisis.

To help entrepreneurs in business:

1. Business consulting can be obtained on Vkontakte "Business Secrets for a Beginner" for free.
2. Money for your own business on the online lending site: there is an opportunity to take a loan.
3. Video training courses: a set for a novice businessman.
4. Online store: high quality commercial equipment.

The danger lies in the fact that behind the risks, problems and dangers of the crisis, we can release the advantages of this situation, the prospects, the emerging chances for business development.

Promising business

The crisis always affects the demand for consumption. Sales are down. Therefore, a competent choice of the field of activity plays an important role.

Goods at an expensive price, luxury items and tours abroad will not find the required number of buyers during the crisis. While the demand for essential goods will remain at the same level.

The future entrepreneur should pay attention to these areas:

1. Food at an inexpensive price. However, people will continue to buy food in favor of low cost products.
2. Clothing at an affordable cost. Mostly stock, or from domestic production.
3. Budget hairdressers. They will be visited by much more than beauty salons with expensive prices.
4. Services of lawyers. The most needed will be lawyers who specialize in bankruptcy and closing companies.
5. Vending is the sale of services using vending machines. To open such a business, you do not need licenses and permits.
6. Services for cars. They are in demand during a crisis due to a decrease in the number of new cars purchased by citizens.
7. Workshops engaged in the repair of computer and home appliances. The number of customers will increase due to the fact that instead of buying new things, old ones will be given for repair.
8. Pawnshops. Their services will be used frequently due to the volatility of income and a decrease in the issuance of loans from banks.
9. Courses for the unemployed with further employment. Will be able to visit many who want to engage in the development of a new profession that is in demand in times of instability.
10. You can provide services for the care of the elderly, are also needed by the population, regardless of the economic situation in the country.
11. animal husbandry- this is, for example, or. Rabbit farm will be inexpensive. Rabbits are animals that grow quickly and sell well. In addition, rabbit breeding is a non-waste production, in addition to meat, you can sell skins.
12. You can also create a farm by or .

Opinions of successful businessmen

1. The owner of the firm "Don - MT" Galina Pivovarova and Director General of the Ideal Group of Companies Roman Losevskoy noted that at the present time there are favorable conditions for starting a profitable business. We rent advertising space at a cost 4 times lower than before the crisis, and advertising companies make offers to us - said Mr. Losevskoy. The expectations of employees have also decreased, and their professional level has seriously increased.”
2. According to the owner of the business, the Rostov branch of Promsvyazbank, Anna Nesterenko if a businessman has a business idea, now is the time to implement it. Lyubov Akulovich, General Director of Novocherkassky Myasokombinat OJSC, noted that a business can be opened at different times: “Now it’s better to start in the field of manufacturing products and essential goods. It will be much easier if you have experience in these industries and established contacts,” she said.