Business plan for a home appliance repair shop. How to open a service center for the repair of household appliances

Not suitable for everyone. Successful operation in this area requires specific knowledge and experience. If you plan to open a small service center, then you can additionally attract people who are versed in technology.

Repairing household appliances does not require serious investments. The main cost item will be tools and accessories. We will consider the features of work in this area in more detail in the article.

Choosing the Right Format

Repair of household appliances as a business has several directions at once. If the master himself wants to work in this area, then he has the following options for work:

Private home renovation. The cost of services will be low, but it will be possible to significantly save on costs in the form of rent. Spare parts for household appliances will not be required here either - you can buy them as needed. True, not all components are easy to find.
Collaboration with the service center. The bottom line is getting orders. The businessman himself is not engaged in promotion and search for customers. And for the provision of relevant services, he pays the service center a certain percentage or a fixed amount.
Opening of own service center. But here the entrepreneur will have to do his business from scratch, faced with the problems of finding customers, staff, using effective advertising methods.

Is it profitable or not to open your own repair shop? This niche covers a fairly large volume of the market - it accounts for about 20-25% of the service sector. The level of income received does not depend on seasonal fluctuations, weather or the wealth of citizens, because broken equipment has to be repaired in order to be able to use it in the future.

It is worth deciding whether the organization will repair the equipment of a certain company or all brands existing on the market at once.

	Description	Advantages	disadvantages
Monobrand firm	They are essentially subsidiaries. They are representatives of a certain brand and are engaged in repair and warranty service only for branded equipment.	Assistance in promotion from the parent company, collecting a customer base. High cost of service, high enough income. The possibility of concluding an agreement with the parent company on the purchase of components at low prices.	A narrow circle of consumers, determined by the number of owners of branded equipment. Dependence on the parent organization (at least by the fact that the demand for goods will directly proportionally affect the volume of services provided by the company). The need to make deductions for work under the brand of the main company.
Multi-brand firm	He repairs various brands of equipment.	High profitability, wide range of services, coverage of a large number of customers.	The need to start work with zero business reputation, lower cost for the services provided.

Monobrand firms, in turn, are divided into two categories:

affiliated (are in close cooperation with the parent company);
independent (they are equal partners of parent organizations).

If a businessman does not have serious work experience, then it makes sense to start working with a mono-brand company in the form of an affiliate, and later work in new directions.

Aspiring entrepreneurs often don't know where to start an appliance repair business. Here it is necessary to clearly define the list of services provided and to whom they can be provided.

If you plan to open a small workshop at home, then it is better to focus on servicing ordinary citizens. If the company has a sufficient number of qualified personnel, then it is possible to establish work with organizations. With them, you can enter into contracts for the maintenance of equipment or work one-time. The first option will provide a guaranteed income. Working with legal entities is also promising because they often use elite equipment, the repair of which is quite expensive.

It is necessary to decide on a clear list of services. As a rule, service centers repair refrigerators, washing machines, ovens, microwaves, dishwashers. It is not necessary to stop only at work with household appliances. You can expand your range of services:

Appliances;
video and audio equipment;
office equipment;
repair of heating systems.

To attract as many customers as possible, you should focus on the following features of the work:

quality;
troubleshooting speed;
warranty service;
home visit.

What is required to open a repair shop?

For a home appliance repair business to be truly successful, you need to think through all the nuances in advance. For work you will need:

Specialized tools and other equipment. Need soldering irons, testers, screwdrivers, power supplies. You can not do without specialized tools. Their purchase will require about 30-40 thousand rubles. If there are several employees in the organization, then it is better to purchase several sets of tools at once.
Repair Parts. It is better to find a company that would deliver them in bulk. This will greatly speed up the repair process, which is a definite plus for work. Additionally, you can engage in the sale of spare parts at retail, which will allow you to receive additional profit.
room. It will be required if the company will not carry out home visits. You may also need a place to reanimate equipment that could not be quickly repaired in the client's apartment. It will be necessary to store tools and accessories somewhere. Renting a small space will be enough to get you started. Subsequently, you will need to think about opening an office and hiring a secretary.
Register as a Sole Proprietor or LLC. The first option involves a simpler registration procedure. You will also have to choose a taxation system. It is most profitable in the field of repairing household appliances to pay UTII. At the same time, you won’t have to buy a cash register - it will be enough to fill out strict reporting forms (BSO). When working with legal entities, you can choose the system of taxation and simplified tax system.

Promotion Methods

The customer base directly affects the company's income level. To attract people, you need to use the right advertising methods. Word of mouth in this case will allow you to promote really high-quality services for free. On your own, you can use the following methods:

placement of information in local newspapers;
posting ads;
production of a billboard (if there is an office);
distribution of leaflets, business cards, discount coupons;
promotion on the Internet (including the creation of a group).

Financial results

Repair of household appliances - a profitable and cost-effective business, capable of generating a monthly income in the amount of 50-100 thousand rubles, according to the most conservative estimates. Its payback ranges from several weeks to 2-3 months. When opening a large enterprise, it may take longer to return the invested funds, since the start-up capital will be much higher.

All kinds of devices designed to facilitate and improve life are very popular. The technology is becoming more advanced and widespread. But she tends to break. This means that a household appliance repair shop will always be in demand among the population. What do you need to know to create a successful business in this area?

Beginning of work

First of all, you should officially register your business. Illegal repair of household appliances is subject to fines and threatens with administrative liability. In the state registration authorities, it will be possible to choose the legal form of your enterprise.

You can register as an individual entrepreneur, but if in the future you plan to cooperate with large firms or develop to the network level, register as a legal entity. You do not need to obtain a special license for this type of business.

But it is necessary to register with the tax service. You can choose the most convenient taxation option for you - with a predetermined amount payable or with a certain percentage of profits. After obtaining all the necessary permits, you can start working.

Format selection

Before you open a home appliance repair shop, you should decide on a specific line of business. There are two main options.

You can open a branded service center for the repair of household appliances of a particular brand. In this case, you will need to contact a large manufacturing company, perhaps your company will be a subsidiary.

Many well-known brands do not have a wide repair network, so you can easily find a customer base and get a steady influx of visitors from the very first days of the business. The second option involves independent activity.

You will be able to work with any brands without any restrictions, but you will not have to wait for financial or any other support from manufacturing companies. In this case, you can also choose between a one-stop shop for repairing any household appliance, from a mobile phone to a TV, or an establishment that specializes in a particular type of technology, for example, exclusively on refrigerators or computers.

Premises for rent

The question of the location of the institution must be addressed immediately. It is possible to open a workshop for the repair of household appliances in a large shopping mall, but the cost of renting such a site will be too high, which means that the enterprise can easily turn out to be unprofitable. The same applies to the location of the point on the central streets of the city.

For the first time, it will be more profitable to choose a small room where orders will be taken, and they can be carried out at home. The disadvantage of this option is the need to constantly transport equipment. The optimal solution is an institution of two rooms, in one of which there is a reception room, and in the other there is a direct repair of various devices.

Necessary equipment

Of course, a repair shop is impossible without tools. You will need both manual and electrical tools. Their exact number and ratio is determined by the type of activity and the most frequent orders.

The standard set includes a variety of screwdrivers, a soldering iron, all kinds of measuring instruments. For the comfortable work of the master, a comfortable table is no less important, as well as a sufficient number of shelves and racks for storing spare parts.

You should not purchase exclusively expensive and new equipment, something can be purchased in a used condition. When the repair shop begins to generate a stable income, all tools can be gradually replaced with new and high-quality ones, but for the first time budget ones will suffice.

Interior design

If the business plan allows, it is better to repair household appliances in a room that does not have to be changed with an increase in the number of orders. For employees and visitors to feel comfortable, the reception area should have an area of about twenty square meters.

Workplaces for craftsmen should occupy about ten meters each. The interior should be decorated in neutral, cozy colors. Signage is of great importance. It should attract the attention of passers-by, but not seem annoying.

The name is just as important. It should communicate the specific activity of the workshop so as not to confuse customers and also be easy to remember. Ideally, you can also invest in getting an easy-to-remember phone number. All this contributes to the fact that your service center for the repair of household appliances will quickly become famous and popular.

Recruitment

Among other things, before you open a home appliance repair shop, you also need to recruit staff. It is important to find experienced craftsmen who have already worked in similar firms and have an idea of such activities. The success of your enterprise depends on the level of their professionalism. Masters must be able to work not only qualitatively, but also quickly enough.

Then the workshop will be able to accept and fulfill a greater flow of orders, which will positively affect profitability. Choose several specialists from different fields, so that everyone works on a specific technique, because general craftsmen are usually not so professional. Not the least important is the selection of the acceptor of orders. A non-conflicting, pleasant administrator in communication will help attract more customers and avoid controversial situations.

Profitability of the enterprise

The idea of opening a household appliance repair shop will have to be abandoned by those who rely on quick and big profits. The profitability of such an enterprise is quite low and amounts to about 6%. The thing is that new household appliances are sold at affordable prices, so many people prefer to buy them rather than fix the old ones.

Did you know that the washing machine breaks down more often than other types of household appliances. On average, once every three years, the owner of the washing machine turns to specialists for help. At the same time, in most machines, the causes of breakdowns are ordinary blockages. The pump, heating elements and filters fail. People simply do not monitor the machine, and therefore its service life is reduced several times. But specialized centers and private specialists in the repair of washing machines only benefit from this.

If you resort to a simple calculation, it becomes clear that in a city with a population of 500 thousand people, about 50 washing machines break down every day. In a city with a million people - from 100 to 150 cars. Thus, taking into account the competition, you can count on 4-5 customers per day.

These figures also indicate where you can open such a service. If you are satisfied with one client per week, then you can organize a business in a small town of up to 50 thousand inhabitants. But in small towns, this is not at all a profitable business. Therefore, some starting threshold for starting a business is a city with a population of 200 thousand or more inhabitants.

And how much can you earn?

To understand how much such services earn, you can simply look at the price list of companies. For example, here is one of those prices:

For an elementary replacement of the water sensor, you will be charged 1,600 rubles (plus the cost of the sensor). For a more serious breakdown (drum drive), you will have to pay at least 4,000 rubles.

If we assume that you repair 5 cars per day, with an average repair cost of 2 thousand rubles, then your daily income is 10 thousand rubles. In a month, in this case, you can count on 150 - 200 thousand rubles in revenue. Excluding the cost of fuel, spare parts, advertising, cellular communications, 80-100 thousand rubles of profit is obtained. This is if you work personally with a partner. If you only control the work, your profit is exactly halved, since you give 50% to the masters.

But repairs are not all that the service can earn on. A lot of orders are also received for the installation of washing machines, since this technique requires some care when connected to a plumbing unit.

How to start a business

The washing machine repair business is one of the few ideas in the service sector that can be organized, as they say, “from scratch”. All that is needed at first is working hands and a desire to do such a thing. For start-up entrepreneurs, the ability to personally handle such equipment will be a big advantage. If there are no such abilities, then you will have to recruit a team of people who know how to repair washing machines.

This is one of the difficulties in organizing a business. Even the office is not as important in the beginning as good specialists. Workers can be searched through banal ads, including on the Internet.

No ads like no air

Another difficulty in organizing a business lies in finding customers, especially the first 10. Finding customers is further complicated by the fact that competitors are not asleep either. Among competitors, there can be both small firms and private craftsmen, as well as specialized centers that are engaged not only in repairs, but also in the sale of household appliances.

Perhaps, at first, you will have to reduce the cost of services, work, in fact, without profit, just to build up a starting client base that will advertise you to other people. As soon as word of mouth starts working, it will be easier. In large cities, where people traditionally look for services via the Internet, opening your own website and creating a group on social networks will be a good help. networks.

If it takes a decent amount of money to create a business card site (from 40 thousand rubles), then 1 thousand rubles will be enough to make business cards. To begin with, you can make 200 - 300 pieces in a local printing house and distribute them to the maximum number of people.

You can also contact the home appliance stores in your city, where there are no own service centers for the repair of equipment. It is possible that they will agree to work with you, as they sell washing machines with a guarantee.

Business Outlook

With the development of business and the growth of the client base, there will be a need for their own premises. The advantages of having your own office are obvious: the prestige of the company increases, a place appears where you can store tools and spare parts for equipment. The office can also receive clients and broken equipment, which significantly saves time on traveling home. In addition, the office can organize the sale of washing machines, plumbing and spare parts.

Another prospect of this case is the expansion of the list of services. Having a team of professional craftsmen, you can take orders for the repair of not only washing machines, but also other household appliances: dishwashers, electric stoves, hobs, air conditioners, refrigerators, dryers and boilers.

Service centers that repair equipment are divided into 2 types depending on the type of repaired devices: single-brand and multi-brand. Multi-brand workshops are, in principle, subsidiaries of a manufacturer.

Service centers (SC) for the repair of equipment from different manufacturers are completely independent and work based only on the ingenuity of the management and the skill of specialists. In small workshops, the functions of a repairman and a manager are often combined in one person. But even among such services there are slight differences, some repair everything in a row, while others repair only certain types of devices.

But as practice shows, many SCs are gradually moving to the repair of everything in a row, this is more connected with the state of affairs in the market and in the country, where it is not necessary to go through much. And working with equipment of the same brand and type is unprofitable. As a result, many services are switching to the repair of equipment from different manufacturers. But there is also a negative point in this transition, the fact is that citizens will trust service centers that have been authorized by the manufacturer and hang out its logo more. It is worth noting that obtaining authorization is quite expensive. Consequently, many services spit on prestige, and repair everything in a row, and focus on increasing their reputation not with logos on signs, but with the impeccable quality of repairs.

The main reason during cooperation with the manufacturer for the service center is the difficulty of importing original parts and components. Cunning manufacturers often shift the problems with transportation onto the shoulders of the workshop. All this imposes additional costs and significantly increases the repair time.

Where to begin?

If you do not want to waste your time on trifles, it is best to immediately conclude an agreement with a call center, whose memorable number will be of great help to you. At first, you will have to spend money on advertising, the costs of which usually "eat up" about half of the start-up capital.

Another factor that can ensure success in this type of business is the repair time, which is much shorter than that of competitors. Such deadlines are achieved by a well-organized supply of spare parts - “fast logistics”. To achieve maximum efficiency in this area, experts recommend acquiring a network of suppliers that will replace each other. A significant expense item, which cannot be dispensed with, will be a set of test equipment for those types of equipment with which you will deal. Its cost can reach 100 thousand dollars. However, in some cities, the household appliance repair business thrives with only the most primitive equipment - roughly speaking, a tester and a soldering iron, such a business can be organized almost from scratch. And often such a business turns out to be much more tenacious than a business organized according to all the rules of science - such are the paradoxes of reality.

For the full functioning of the service center, you will definitely need:

reception point;
directly repair shop;
transport for the delivery of large-sized equipment to the repair shop.

Negative points

When considering the idea of a business to open a repair business, it should be borne in mind that its profitability, according to statistics, is very low - 6%. This is due to the fact that prices for many types of household appliances are quite low today, and it often becomes more profitable for consumers of repair services to purchase new appliances to replace the old ones, which not only require repair, but are also obsolete. On the other hand, even if the consumer wants to repair a model that is more than 5 years old, then most likely he will face the problem of a lack of spare parts. However, all of the above does not apply to the repair of refrigerators. These units are not affordable, like players, and do not become morally obsolete as quickly as computer equipment. At the same time, unlike a player, not a single family can do without a refrigerator, and repairing a refrigerator is not particularly difficult. Any person who has any idea about fixing appliances can learn how to fix refrigerators within a month.

What other difficultiescan you encounter?

There are a lot of problems:

lack of intelligent engineers;
inadequate requests for salaries from the capital's craftsmen;
high non-competitive prices for spare parts from suppliers;
interruptions in own supplies;
a huge number of defective parts that cannot be returned;
violation of the terms of repairs;
poor quality of spare parts and crooked hands of craftsmen, which leads to complaints and claims from customers.

ToWhat documents are needed to open a service center?

Registration of a private entrepreneur is enough to start. No licenses or permits are required.

Whichneededstart-up capital?

$ 10,000 will be enough to open a small workshop. The money will be used to purchase equipment, furniture, rent a small room (15-30 square meters), advertising, and purchase a minimum spare parts warehouse.

howovapaybackavailability?

It all depends on many factors, you can recapture the initial investment in 2 months, or you can even burn out and never return this money. After all, it is important to understand that customers have money, they must come to you and give it to you. But how many customers will turn in the first month depends on the site, on advertising, on the list of services that you provide, etc.