Business plan for a children's playroom. How to open your own children's entertainment center

The entertainment industry is increasing its growth rate every year. As soon as one of the leisure niches fills up, a new one is immediately created. The field of children's recreation is also developing rapidly: all kinds of centers, rooms, amusement parks, slot machines.

Children's entertainment complexes are opened not only in crowded places (shopping centers and parks), but also in residential areas. Their popularity is explained by:

• The uniqueness of the attractions. Manufacturers adapt to the desires of consumers, and developers create labyrinths, simulators, game complexes that will attract more representatives of different age groups. It is unprofitable for entrepreneurs to open centers with the same attractions. Therefore, new children's entertainments appear on the market every year;
• Fast business payback. All activities related to children are profitable, and the risk of incurring losses is minimal. Children's entertainment complexes have different sizes, levels and number of attractions, as well as ideological orientation. Manufacturers offer a wide variety of slot machines, so you can start a business both from a small children's corner and from a large game room;
• Ease of buying a franchise. The franchising method makes it easier for the entrepreneur, since it involves only investing money in development. Equipment, plazas, machines, rides, branding, and even staff are provided by the company that sells the franchise. You can also create a unique project yourself and launch its development in other cities.

Non-standard attraction in the entertainment center

Another reason for the demand for amusement parks and sports complexes is the social tension of citizens. The more difficult life becomes, the more we want to create conditions for children to have a happy pastime.

Required documents for starting a business

An entertainment center for children is launched only if there is a package of necessary documents. For legal business you need:

• Registration as a legal entity or individual entrepreneur;
• Registration of a lease agreement for premises or purchase of the area necessary for doing business;
• Permission from the owner of the property to organize a children's entertainment center (in the case of a lease);
• Documents that relate to the equipment used on the territory of the center;
• Technical passport of attractions;
• Certificates of quality, compliance with requirements and safety standards.

Each entrepreneur in the process of registering an activity faces unexpected problems that arise when installing an attraction. For example, when buying trampolines, you must remember that it is only allowed to use products made of nylon or polyvinyl chloride. Trampolines have a high-risk category, they require additional permits.

Depending on the services provided in the children's entertainment center, a businessman will need to obtain permission from the fire department, as well as contact the SES and undergo an inspection. If violations are detected by any supervisory authority, the shortcomings must be eliminated. Otherwise, you can forget about the permission to conduct activities.

The trampoline must meet established standards. This is necessary for the safety of children.

The cost of renting and repairing the premises

The business plan of the entertainment center begins with the selection of premises. Most often, entrepreneurs decide to rent space located in large shopping centers. They have a high attendance on any day of the week and time of day. Visiting a shopping center with a playground is convenient for parents with children: you can leave your child on the rides and go shopping.

The owners of shopping complexes always leave space for rent to entrepreneurs involved in children's leisure. The business idea of ​​a children's entertainment center located among retail outlets is profitable due to constant attendance. If you place a children's park on one of the floors of the mall, then the revenue of neighboring pavilions will also increase, due to the increased interest of vacationing parents.

You can build a separate building in which there will be an amusement park. But this requires a lot of money. You can find out how much it costs to build an entertainment center for children with an accurate calculation. Renting a room is much cheaper and more profitable for a novice businessman.

Prices for renting space can be either 500 or 5 thousand rubles. If we take the minimum cost of 500 rubles and an area of ​​150 square meters, then the amount of payments per month will be: 500 * 150 = 75 thousand. This is a small fee compared to the highest rental price: 5000 * 150 = 750 thousand per month.

The cost will depend on:

• geographic location;
• the number of people living in the settlement;
• the popularity of the shopping center;
• the number of floors;
• location inside the building relative to the entrances.

To carry out the necessary repairs in the room, it is worth contacting specialists.

The average cost of services per square meter is 1000 rubles. If we take as a basis a room of 150 square meters with a rental price of 2750 rubles, then the total amount for repairs and rent will be: (150 * 2750) + (150 * 1000) \u003d 562,500 rubles. At the same time, the price of the monthly rent is 412,500 rubles, while you need to pay for repairs once.

Purchase of equipment

A children's entertainment center requires not only financial investments, but also certain knowledge. A businessman should responsibly approach the purchase of gaming and other equipment. You need to focus on the size of the rented premises, attendance and age of visitors. For example, attractions designed for five-year-olds and ten-year-olds have significant differences.

Properly selected equipment for children's entertainment centers helps to increase the profitability of the center. Need to purchase:

• labyrinths with one or more levels;
• game simulators;
• trampolines;
• slides;
• sports equipment;
• ball pools.

The business plan for a children's club in a shopping center also involves the purchase of televisions for watching cartoons during games. Video cameras are installed to control the order in the hall.

Also, the entrepreneur needs to buy equipment for work. For example, a cash register for cash payments.

For the stable operation of the center, not only attractions are needed, but also technical equipment.

The preliminary design of a children's play center helps determine the amount of equipment for a successful business. When purchasing goods, you need to request documents that confirm the safety of use. Inspecting authorities have the right to withdraw the purchased attraction if it does not have the necessary papers.

Recruitment for the children's center

The number of workers to be hired depends on the size of the premises and the number of visitors at peak times. Children's entertainment center projects include costs that relate to hiring employees. For example, in a small children's center, you can combine several positions. An entrepreneur with bookkeeping and organizational skills can easily work with children in the hall and serve customers at the checkout.

In a standard children's room, there should be an administrator and a junior employee who is responsible for slot machines, attractions and supervises the children. The administrator serves and escorts parents and children to the play area. Both employees are responsible for the safety of visitors in the hall. The larger the playground business project, the more staff is required. The salary of employees is determined by the size of the functions performed.

It is impossible to create a profitable entertainment center without teachers who work with children. Teaching activities are carried out only with permission, which must be issued by the entrepreneur. It is worth it: the presence of master classes in the children's complex stimulates the growth of attendance and profit.

To organize a leisure center for children and toddlers, which will be popular, it is better to recruit employees with experience in this field. Students of pedagogical universities, part-time educators, nannies and psychologists can work in the entertainment center.

Marketing plan and advertising to promote the services of the complex

The payback of the children's entertainment center also depends on the amount of money invested in advertising. Businessmen of the old school still believe in the effectiveness of word of mouth. This technique only works in small towns where there is no competition among entertainment rooms. But for large cities, this method is inefficient. To attract customers, it is necessary to take a comprehensive approach to advertising a business and draw up a marketing plan.

Investing in ads on radio and television attracts only a subset of visitors. With the development of technology, most of the target audience is on the Internet. Therefore, it is better to order the promotion of the services of a children's entertainment club from Internet marketers. Their activities are aimed at attracting customers through social networks, websites and targeting.

Pools and bubble baths that kids love so much

To increase traffic, you should order contextual advertising, create groups on popular social networks, record video reviews for Youtube and develop a company website. The latter is important for the enterprise, because future visitors will be able to find out all the necessary information without leaving their homes. Advertising on the Internet has many pitfalls, but it is highly effective.

Do not forget about the classic methods of promotion. You can organize promotions, make flyers, hang banners, print ads on paper. Only an integrated approach will provide the attendance at the entertainment center for children necessary for payback.

The marketing plan is drawn up by a marketer or the head of the enterprise, if the latter has sufficient qualifications. It reflects the costs for the entire advertising campaign and the costs for each type of promotion separately. The plan is drawn up a month in advance. At the end of the period, the analysis of the results obtained is carried out, a report is made with recommendations for changing the plan for the next month.

Expenses and income

The easiest way to start a business is to buy a children's entertainment center franchise. An entrepreneur only needs to decide on the type of taxation and find the necessary amount to open a business. Development costs are determined by the franchise owner. If the business does not pay off, the entrepreneur risks losing only the invested funds.

A big-name children's entertainment center franchise can be expensive, but it will definitely pay off.

The amount of expenses, which is calculated at the time of opening the center, consists of:

• rent;
• equipment purchases;
• registration of licenses, registration of an individual entrepreneur or LLC;
• personnel costs;
• carrying out promotions.

Approximate calculations for a room of 150 square meters, the repair and rental of which at the initial stage will cost 562,500 rubles:

• The purchase of equipment will cost the entrepreneur one million rubles;
• Registration of permits for approximately 100 thousand;
• The salary of two workers will be 60 thousand;
• Advertising - from 100 thousand.

Do not forget about deductions to the Pension Fund, the Social Insurance Fund and the payment of taxes. The total cost will be 1,822,500 rubles.

Income is calculated based on the average attendance of 200 children daily, with an average check of 150 rubles. Monthly income will be: (200 * 150) * 31 \u003d 930,000 rubles. If you subtract monthly expenses from this amount, you get the amount of net profit: 307,500 rubles. This is an approximate number. The payback period for this calculation is 6 months.

The more money is invested in the project, the higher will be its profitability. Quality advertising will attract a corresponding number of new visitors. Children's entertainment complexes require a lot of time to create, but they pay off easily and quickly if the activity is properly organized.

Children's entertainment centers are common in medium and large cities of Russia. This is a leisure place for both young children and teenagers, and adults who can go on business, leaving children under supervision. Therefore, it makes sense to consider this business idea to create a profitable business. First you need to draw up a business plan for a children's entertainment center, an example of which we offer in this article.

Project Summary

We are considering opening a children's entertainment center in a large Russian city with a shopping and entertainment center. It is better to open such centers in a shopping and entertainment center, where people go shopping and especially for leisure activities. In our center there will be entertainment for children from 2 to 10 years old and teenagers.

There is little competition in this area. These are similar entertainment centers for children. If the mall already has one such children's corner, it makes no sense to open a second one. There are no similar establishments in our mall, so we can safely open our own by renting 50 sq. m area on the second floor.

The schedule of the children's entertainment center is set according to the schedule of the mall - from 10:00 to 21:00. The center will operate a card payment system.

Main business risks:

Registration of activity

Working in the field of children's entertainment requires mandatory registration with the tax authorities, the provision of licenses and certificates for the quality and safety of structures, and it is also mandatory to obtain permission from the fire authorities to comply with fire safety requirements.

We will register as an individual entrepreneur with a simplified taxation system, 15% from the difference (income minus expenses). To do this, we submit an application to the tax office, choosing the appropriate form of registration and the OKVED code of activity, in our case - 93.29.9 or group 92.

The cost of registration and obtaining all permits is 10,000 rubles.

Services and prices

Name	price, rub.
Leave the child service (up to 20 minutes), main attractions	150
Children's trampoline (5 minutes)	150
Creativity Room (30 minutes)	300
Game maze (20 minutes)	400
Space Sand Sandbox (20 minutes)	100
Package "Unlimited"	500
Package "Unlimited with a room of creativity"	800
Package "Unlimited with a trampoline"	1 000
Package "Group unlimited" (up to 5 people)	2 000
Package "Children's party" with the closure of the area for other visitors for 2 hours	from 5,000 to 10,000 (depending on the number of rides involved)

Unlimited in the children's entertainment center is valid for one day. The buyer can leave the room at any time and return after some time.

Room search

It is planned to open a children's entertainment center in the mall in the city center, on the 2nd floor. To accommodate all attractions and equipment, you will need at least 50 square meters. m. It is important that the ceilings of the room are high enough to accommodate a trampoline for children. The center will be located next to a pizzeria and cafe where parents can relax while children play.

We will conclude a lease agreement with the administration of the mall, paying immediately for 2 months of renting the premises.

The premises will be divided into a children's area, a play area with trampolines and a playroom, and an area for attractions for teenagers. In addition, a booth for a cashier will be installed on the territory of the entertainment center. The cost of rent will be 125 thousand rubles per month. The landlord includes cleaning of the territory by the regular cleaner of this complex and security in the payment of the rent.

Purchase of equipment

To provide the center, it is necessary to purchase equipment. These investments will become the main expense item, however, the attendance and profitability of the center will depend on the choice and variety of attractions and children's entertainment.

Cost estimate:

Naming of expenditures	Amount, rub.
Equipment for the main hall	495 000
Children's mini trampoline	50 000
Art room equipment (tables, chairs, children's easels)	35 000
Ottomans	10 000
game maze	100 000
Space sand sandbox	30 000
Cashier equipment (table, chair, cash register, laptop)	70 000
Toys	10 000
Music equipment	100 000
Total	900 000

Staff

To ensure that parents can safely leave their children in the play center, employees will be needed. Two employees will work in shifts at the checkout. Another 4 workers (2 shifts of 2 people) will monitor the playroom and children. Another employee is needed in the children's room of creativity. The functions of the administrator will initially be performed by the entrepreneur himself.

Staff estimate:

The entrepreneur will monthly generate and submit financial reports on profits, resolve disputes with clients.

Marketing and Advertising

In the process of developing a business plan, it is necessary to analyze competitors. It is important that there are a minimum of similar establishments in the area. Our main clients are couples with children from 2 to 10 years old, teenagers up to 15 years old.

To successfully open and attract maximum visitors, it is necessary to use common advertising tools. Be sure to develop attractive flyers, distribute them in the mall and on the street at the entrance. We will also use voice advertising in the mall. We will create a group on social networks and put up ads throughout the central district.

Every month we will spend 20,000 rubles on flyers, voice advertising and social media targeting.

The visitor's loyalty card will operate in the children's entertainment center. Regular customers are offered a 5% discount. In honor of June 1 (Children's Day) and September 1 (Knowledge Day), a 10% discount for children is given.

In addition, options for cross-cooperation with other establishments in the mall on mirror advertising and joint promotions are being considered.

Expenses and income

In this paragraph of the business plan, we will determine a summary estimate for the start-up expenses for the business and weekly expenses. We will also form an estimated profit from the 3rd month and set a sales plan for services. Based on the consolidated costs and revenue for the month, we calculate the profitability and payback period of the initial investment in this project.

Starting costs

To start a business, we need 1,190,000 rubles. Our investment in the project will amount to 690,000, the remaining 500,000 rubles we will take on credit from a bank at 15% per annum for 2 years. The monthly payment will be 24,243 rubles.

Monthly expenses

Income

The average check for services is 350 rubles. You can expect to receive up to 50 children per day. At the output, this gives a revenue of 17,500 rubles a day or 525,000 rubles a month. It is also planned to hold at least 5 children's holidays with a total revenue of 35 thousand rubles. Thus, the business will bring in about 560 thousand rubles of revenue per day.

We calculate the difference between income and expenses to determine the tax payment:

560,000 - 330,000 = 230,000 rubles.

230,000 x 0.15 = 34,500 rubles.

We get net profit after taxes:

230,000 - 34,500 = about 200,000 rubles.

We calculate the rate of return on monthly investments:

(200,000 / 374,500) x 100 = 53.4%.

This business plan shows an acceptable profitability, which can be increased up to 70%.

Now let's calculate the payback period of the initial personal investment:

690,000 / 200,000 = 4 months.

Do not forget about the loan taken. The faster the process of recoupment of monthly costs goes, the faster the revenue will begin to grow and it will be possible to repay the loan ahead of schedule.

Eventually

This business plan for a children's entertainment center with calculations showed that opening a children's entertainment center is a great business idea and a fairly profitable business. In the future, you can install virtual reality attractions in a separate area to increase profits. Vending machines with toys and sweets, shops with toys and souvenirs for children are also popular to increase the revenue of the center.

* Calculations use average data for Russia

The cost of the project will be 1,658,000 rubles. Part of the funds for the opening of the center, namely 658,000 rubles. it is planned to attract with the help of a bank loan for a period of 3 years at an interest rate of 18%. The payback period of the project from the start of sales is 25 months.

1.Project summary

Objective of the project– Opening a family entertainment center with a climbing wall and a games room in a city of over 200,000 people to promote rock climbing and an active lifestyle at the local level. The main audience of the center is preschool children, preschoolers, their parents and students.

The main services of the center include:

1. Individual and group lessons at the climbing wall;

2. Visiting the game room;

3. Renting a climbing wall;

4. Renting a game room.

The cost of the project will be 1,658,000 rubles. Part of the funds for the opening of the center, namely 658,000 rubles. it is planned to attract with the help of a bank loan for a period of 3 years at an interest rate of 18%. The amount of monthly payments on the loan will be 32,761 rubles. The payback period of the project from the start of sales is 25 months. The calculations of this business plan are given taking into account such factors as the growth in the popularity of the institution, the seasonality of sales.

*by the 2nd year of operation

To implement the business idea of ​​opening a family entertainment center, it is planned to carry out several stages at the preparation stage:

1. Select a suitable room and carry out the necessary repairs;

2. Purchase and install equipment;

3. Search for personnel.

Completion of the preparatory period will be 4 months. In the first six months of work, it is planned to reach 30% of the center's load. The start of the project is scheduled for September 2016.

2. Description of the industry and company

Rock climbing is one of the extreme sports and outdoor activities. The essence of this direction lies in climbing rocks in natural or artificial terrain, that is, a climbing wall. Climbing walls are actively used away from the rocks, allowing athletes and amateurs to train all year round: training takes place indoors. Another advantage over natural rocks is the ability to install trails of various categories of difficulty, which allows visitors with different experience to practice and improve their skills.

At the moment, the Russian climbing market is actively developing. Extreme sports and the craving for thrills are increasing, but not every person can afford to travel to nature and natural rocks, which gives rise to the need to create climbing walls. Climbing walls are increasingly becoming for Russians a lifesaver from the routine of office life, a way to conquer physical and spiritual heights. Nevertheless, compared with European indicators, the volume of filling the domestic market is estimated at about 10%. The list of partner climbing walls of the Russian Climbing Federation currently includes 510 climbing walls.

Recently, climbing walls have increasingly begun to open not only in the format of sports clubs, but also in the format of family entertainment centers, where parents can go with their child. Often, small climbing walls adjacent to game rooms, trampolines and slot machines can be found at modern shopping malls. Children and adolescents are given the opportunity to spend time with health benefits, and parents are given the opportunity to relax and direct the child's activity in the right direction.

The purpose of this project is the opening of a family entertainment center, the concept of which is the creation of a climbing wall. The business idea is to create a place where parents and children can spend time together and with health benefits. The center is planned to be divided into two zones: a play area for the smallest, which will include a sports trampoline, a mini-climbing wall, a creative corner and toys, and a climbing wall, which is a 6-meter-high bouldering hall with 5 tracks of various difficulty levels. The main objective of the project is to promote sports and a healthy lifestyle among children and adolescents in the region. The entertainment center itself is located in a separate room of 160 square meters. meters and is located on one of the busiest streets in the central area of ​​the city. An individual entrepreneur with a simplified taxation system (6% of the income received) was chosen as the form of ownership of the center.

3.Description of services

Among the main services of the family entertainment center are individual and group climbing lessons and access to the games room.

The climbing wall has 5 tracks of different difficulty levels. Group classes are held in small groups of up to 10 people. Individual lessons are paid for each hour of stay in the club. There is also the possibility of renting a climbing wall for group or individual lessons or for events. The playroom is a place designed for children to have fun. In the game room there is a children's low climbing wall, a trampoline, a creative corner, a dry pool with balls, a lot of toys. A detailed price list for services can be seen in Table. one.

Table 1. List of services

Climbing classes help to improve endurance, strengthen the strength and tenacity of the hands, develop plasticity, agility, coordination and a sense of balance. Regular visits to the climbing wall significantly strengthens the physical form, since almost all muscle groups are involved in the climbing process.

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For the safety of life and health of visitors, the instructor gives the necessary instructions, teaches safety net to partners and monitors compliance with safety regulations together with accompanying persons. Climbing is allowed only with a top belay. When attending classes, each visitor is required to have a change of footwear (sneakers, sneakers) with them. It is allowed to be on the climbing wall only in the presence of an employee on duty or an administrator on the territory. Classes on the climbing wall are allowed only when using special equipment that is in good condition and meets safety requirements (GOST, UIAA, CE).

4.Sales and marketing

The main category of clients of the family entertainment center are children of preschool and school age, their parents, students. At the moment, there are 6 climbing walls in the region under consideration, but almost all of them (5) are located in the regional center, located 35 km from the city. Climbing wall services are virtually inaccessible to city residents: the only institution that has its own climbing wall is one of the sports schools, which is not able to satisfy all the demand for services due to its format.

It should be especially noted that 4 out of 6 climbing walls are not commercial projects, representing sports clubs and climbing walls at educational institutions where competitions of various levels are held. One climbing wall is located at a large fitness center, another large-scale project is planned for opening in a separate building under construction with an area of ​​600 square meters. meters, however, due to the economic situation in the country, the deadlines for completion of construction are constantly postponed. A description of the characteristics of competitors in terms of the main performance indicators is given in Table 2.

Table 2. Analysis of competitors by key indicators

Due to the lack of development of this business in the region, it was decided to choose a family entertainment format as the concept of the institution, which covers an audience of different ages. As a competitive advantage, an affordable price has been set, which is approximately on the same level with school climbing walls and differs significantly from the prices of fitness clubs. Unlike sports clubs, a family entertainment center does not need to build high climbing walls (from 6 meters or more), which significantly reduces the estimate. In addition, the family-entertainment format implies additional services that competitors do not have, namely visits to the game room, as well as the possibility of renting halls for celebrations.

The provision of services is carried out by prior telephone appointment. A visit to the climbing wall during an individual visit is recommended in the presence of a "insurer". At the request of visitors, paid support of the instructor is possible. Opening hours of the institution: Mon.-Fri. from 14.00 to 21.00, Sat-Sun. from 10.00 to 22.00.

It is planned to choose as the main channels of promotion:

3. Distribution of business cards and leaflets.

On the opening day, in order to attract customers, it is planned to hold a cultural event with competitions, a free opportunity to test your strength at the climbing wall, as well as signing up for group classes at the climbing wall. Registration for group classes at the climbing wall at a discount is planned to begin at the stage of the construction of the climbing wall.

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For regular customers, a loyalty program is provided, according to which every 11 lessons at the climbing wall or a visit to the game room is provided free of charge. Permanent discounts are also valid for large families - minus 30% for three or more children. Customers can find basic information about services and prices, discounts, promotions and class schedules on the center's website.

5.Production plan

The project will require an area of ​​160 sq. meters with a ceiling height of at least 7 meters. The premises of the former warehouse will be used to open the center. The rent will be 45 thousand rubles per month. During construction, an agreement was reached on rental holidays.

In addition to the main hall for classes, you will need to organize a locker room and a shower room. The cost of repair and decoration of the premises will amount to 750 thousand rubles, most of which will be spent on the construction of the climbing wall - 576,000 rubles. For the construction of the climbing wall, it was decided to use the services of a specialized company. The cost of work is calculated based on the average market prices of 8 thousand rubles. per sq. meter. Equipping a game room and a climbing wall will require raising funds in the amount of 548,000 rubles. The list of required equipment is presented in Table. 3.

Table 3 Equipment Costs

The operation of the facility will require 5 full-time employees, including two part-time administrators and 3 climbing instructors working in shifts. The staffing and wage fund are given in Table. 4.

Table 4. Staffing and payroll

At the initial stage, it is planned to enroll for group classes at the climbing wall for children and adolescents in the amount of 6 groups of 10 people, leaving the rest of the grid for individual lessons. The planned sales volume in the first six months of work is 260 thousand rubles. with a center occupancy of 30%. In the future, by the beginning of the third academic year, with the growing popularity of the institution, it is planned to reach an indicator of 450 thousand rubles. revenue at 50% occupancy.

The monthly costs of the main period will include: rent (45 thousand rubles), staff salaries (taking into account contributions to the Pension Fund - 83.2 thousand rubles), advertising (25 thousand rubles), depreciation costs (2.6 thousand rubles), monthly loan payment (32.7 thousand rubles), accounting (6 thousand rubles), utility bills (5 thousand rubles), household needs (3 thousand rubles). Depreciation costs are accrued on the funds that required the greatest costs (modular climbing wall), in a linear way, taking into account the useful life of 10 years.

6. Organizational plan

To implement the project to open a family entertainment center, it is planned to carry out several stages at the preparation stage:

1. Register a business, register with the tax authority;

2. Select a suitable room and conclude a lease agreement;

3. Carry out the necessary repairs and construction of the climbing wall with the involvement of a specialized organization;

4. Purchase and install equipment;

5. Search for personnel.

The completion date of the preparatory period will be 4 months. The start of the project is scheduled for September 2016.

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The project is managed by the owner, to whom all key employees are subordinate, including administrators and instructors. The duties of administrators include recording and receiving clients for group and individual classes, maintaining a cash book, issuing rental equipment and shoes. Instructors are involved in climbing training and monitoring compliance with safety regulations. For each client brought, an employee of the center receives 20% of the proceeds (individual lesson).

7. Financial plan

Investments in the project will amount to 1,658,000 rubles. To implement the project, it is planned to attract 1,000,000 rubles. own funds and 658,000 rubles. - borrowed. The loan term will be 36 months at an interest rate of 18% per annum. The bank provides a grace period for the payment of the first payment for a period of 3 months. The amount of monthly payments will be 32,761 rubles. The amount of accrued interest is 423,115 rubles.

The repair of the premises and the construction of the climbing wall will require 750 thousand rubles, 548 thousand rubles will be spent on equipping the center with the necessary equipment, 60 thousand rubles. – to create a website and hold an opening campaign. As working capital for the investment period, an amount of 300 thousand rubles will be required. The financial indicators of the project - revenue, cash flow, net profit, calculated for a five-year period - are given in Appendix 1. The calculations took into account the factors of growth in the center's load up to 30% in the first six months of operation and up to 50% by the third year of operation, as well as the indicator seasonality. The decline in sales for climbing wall services begins in May and lasts until the end of August. Demand rises markedly in early September with the start of the school and work year.

8. Evaluation of the effectiveness of the project

The main feature of the project is its social significance for residents - the center will be the only institution of this format in the city, however, the financial calculations made allow us to talk about good indicators of the project's effectiveness. Upon reaching the targets for loading, the payback period of the project from the start of sales will be 25 months. The discounted payback period is 28 months. Project performance indicators can be seen in Table. five.

Table 5. Project performance indicators

*by the 2nd year of operation

9.Risks and warranties

The risk assessment of the project to open a family entertainment center, including protective measures, is presented in Table. 6.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

10.Applications

ATTACHMENT 1

The main financial indicators of the project in a five-year perspective

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Every young entrepreneur dreams of finding a business that does not require special knowledge. In addition, there was no need to solve problems with suppliers, debts, and so on. It is worth noting that there is such a business - an entertainment complex for children.

Such a business can bring not only joy to kids, but also a stable income with a relatively small initial investment.

Any parent wants to pamper their beloved child, and resourceful entrepreneurs meet such desires. Consequently, the presence of a stable demand for the services provided will be guaranteed, because children will not be able to hold out even a minute without games and fun. The business plan of a children's entertainment center in Russia, with a one-time investment, allows you to receive a stable profit in the future. But for this you need to put things right. In order to avoid mistakes and do everything right, you just need a detailed business plan.

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How to write a business plan for an entertainment center for children

In order to open your own entertainment center for kids, you must complete the following steps:

• register an enterprise and put it on record;
• choose a room (purchase or conclude a lease agreement);
• coordinate everything that is necessary with the licensing authorities;
• select the personnel that will be needed to conduct such a business;
• select the necessary equipment and install it.

In order to implement a business plan for a shopping and entertainment center, it may take about 8 weeks. It should be noted that this is a great advantage of this business. At the same time, the most energetic entrepreneurs will be able to cope with the organization in 4-6 weeks, but it is important to understand that there are certain deadlines for the passage of specialized state structures. In addition, the equipment manufacturer will require about one month to produce a unique children's entertainment complex.

It is worth knowing that such manufacturers also have ready-made series of equipment, but more and more entrepreneurs want to make their centers stand out. This is due to the fact that today gaming complexes that are stylized as a jungle, a ship, a magic castle and so on are in increasing demand. Therefore, it requires a lot of cost and effort from the manufacturer.

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Registration of your own enterprise, which is planned to open

It is recommended to choose an organizational and legal form of an individual entrepreneur (individual entrepreneur). This is due to the fact that this form has the ability to submit simplified reports and is subject to fewer taxes.

It is not difficult to complete all the registration steps in the prescribed manner, however, if you do not want to stand in queues and thereby reduce the time it takes to register, you can contact various companies that provide services for registering enterprises of different forms of ownership. It can cost 2000-3000 rubles, but it will take much less time.

It is recommended to immediately apply for the transition to a simplified taxation system. The system consists of a single tax, which is paid in connection with the transition to a simplified form of taxation by entrepreneurs and organizations. Such a tax replaces the payment of a whole set of taxes that may be established by the general tax regime.

The tax rate with the simplified system will be 6% of the total income of the enterprise.

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Choosing a suitable place for a children's entertainment center

You should know that choosing the right location for the future enterprise is one of the most important points contained in this business plan. The best option for locating such a center is a place with a high daily attendance of children.

Therefore, the best choice would be to place your children's entertainment complex in a large shopping center. This is due to the fact that moms and dads will have the opportunity to explore large shopping areas while their children have fun, play, communicate with their peers and be supervised.

Children do not like to go shopping with adults, and therefore they often do not allow their parents to do this. Consequently, the organization of children's play space is becoming more and more attractive for stores. Everyone will benefit, since such gaming zones are able to increase customer loyalty, in connection with this, the turnover of stores increases. At the same time, children are also satisfied, because they are having a good time.

There is another option for the location of such a complex. There is a successful experience, for example, in the sleeping areas of large cities. It often happens that the infrastructure in such places is still poorly developed, so not everyone wants to go to the center. Entertainment complexes that operate in small towns are also successful options. This is due to the fact that in such places there are no instructions for entertainment for children, therefore, the complex being opened will become a children's center of attraction.

Regarding rent, you should know that most often entrepreneurs negotiate with landlords on special preferential terms. It is important to understand that shopping centers are interested in retaining their customers and increasing customer loyalty. The leaders of large centers are well aware that today it is impossible to attract customers with just a large assortment of goods and their high quality. Consequently, they themselves begin to pay more attention to the number of services offered.

Each retail space has a large number of ways to attract customers, but placing a children's corner or room in the store is one of the most effective options. Therefore, entrepreneurs can confidently go to the management of shopping centers. They will no doubt be glad to hear that there is an opportunity to open a children's entertainment center. One of the most common cases is when the figure 0 rubles is in the column of the rental agreement.

In some cases, another way can help, by which you can try to negotiate with the owner of the premises - to take it as a share of the business being opened.

In addition to the obvious disadvantage, there are a large number of advantages of such an arrangement. The owner himself will make sure to provide the best and most profitable retail space. In addition, he will assist in carrying out various promotions and will do his best to promote and advertise the services provided, which can significantly increase the number of potential customers.

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Selection of the necessary personnel to open such a business

You can start recruiting at the stage of registering your company. It will be necessary to hire 2 employees for shift work. The easiest way would be to hire students or non-working pensioners for such work. The most common payment system in this category is one that consists of a salary of 10,000 rubles and a percentage of revenue (in most cases this will be 3-5%). Such a system is needed so that employees have a greater interest in attracting new visitors.

You should know that the owner of the enterprise himself can also submit tax returns, because there is nothing complicated in this. However, despite this, in order to feel more comfortable, it is better to take care to hire an accountant. Such an employee, for a small remuneration (in the amount of 3,000 rubles per month), will be able to collect and submit all reports independently.

The policy of our state in recent years is aimed at supporting young families and stimulating the birth rate. As a result, the number of children is increasing every year. Thus, the opening of a children's playroom is a promising direction.

Young mothers often think about this business area, as they are particularly acutely aware of the lack of play areas and have a deeper understanding of the needs of children and their parents.

This niche is very attractive from a business point of view. This is a fairly stable direction, since demand falls only in the summer months, when the main flow of customers basks on the warm city beach or leaves the city altogether.

This business plan takes into account important aspects that you should pay attention to in order to continue to carry out effective activities.

The main advantages of this idea:

• High demand. Babysitting service is very relevant and in demand in the modern world. Parents often have no one to leave their child with, so a playroom is a great and inexpensive alternative to a private nanny.
• Fast payback. This type of business requires relatively small financial investments and is quickly paid back. This significant plus makes this field of activity quite popular and competitive.
• Small financial costs. Naturally, you won’t be able to open a game room from scratch, you need start-up capital, but still these costs are not so high compared to other areas.
• It is easier to implement the idea of ​​opening a children's playroom than a child development center or a private kindergarten. For example, such activities do not require a license to conduct educational work, highly qualified specialists.

The amount of initial investment is 542 000 rubles.

The break-even point is reached on the fifth month of work.

The payback period is from 13 months.

2. Description of the business, product or service

A playroom for children is a specially equipped room where parents can leave their child to play for a certain time under adult supervision.

It is advisable to open a children's room in the shopping center. This is due to the large flow of people. Parents can leave their children and shop in peace. This is understood by the owners of shopping centers, therefore, sometimes, having an empty area, they can go for lowering rental rates.

Organizational moments:

• The working hours of playrooms for children, as a rule, depend on the opening hours of the shopping center (10:00-22:00). On weekdays, for one hour of using the services of a children's room (in the case of 1 child), parents pay 150 rubles, and on weekends and holidays - 200 rubles.
• The maximum stay for 1 child is 4 hours. It is necessary to post rules regarding the schedule of visits to the institution and the requirement for the collection of children.
• An employee of a children's playroom should accept a child only if the parent has a passport, which he must present. Information about what time the child entered is recorded in the visit log or in a regular notebook.
• Employees of the children's playroom should not accept sick children, as they can cause other children to get sick. In this regard, everything must be strict.
• On weekdays, the children's playroom services are most in demand from 16:00 to 21:00, since this is the time when parents go shopping. To increase attendance in the first half of the day, you can resort to tricks such as offering discounts. It is also rational to offer discounts to regular visitors.
• Be aware of seasonality. The greatest demand for the services of children's playrooms is typical for the period October-April. This is due to the fact that weather conditions do not allow children to be on open playgrounds. Wait for a decrease in demand in the summer.
• In order to further develop and increase the amount of income, it will be necessary to organize celebrations. For this purpose, various competitions and creative circles will also not be superfluous. You can equip a children's cafeteria, provide photo services, organize the sale of balloons and other holiday paraphernalia.

3. Description of the market

The main target audience of children's playrooms is families with children aged 2 to 6 years. As a rule, the parents of such children live in a high rhythm and it is important for them to make purchases as quickly as possible. The presence of children's rooms greatly simplifies this task.

The relevance of this business idea today is higher than ever: the birth rate is growing every year. This is due to both political support and the economic situation. This is also facilitated by strengthening family values ​​and raising the level of general awareness in society.

The table shows the birth rate for 2013-2016. Over the past 4 years, this figure has been steadily growing.

All population
Urban population
Rural population

According to Rosstat, during this period (2013-2016), the population of the country increased by 3.2 million people, which is a significant progress. And this trend is only expected to increase. The graph below shows the projected total fertility rate for the next 13 years.

TOTAL FERTILITY RATE

(number of children per woman)

These data indicate a favorable demographic situation in the country, the prospects for population growth, which will favorably affect the business niches related to children.

4. Sales and Marketing

5. Production plan

Let's outline the main stages of launching a children's playroom.

Registration with government agencies and obtaining a license

• For this business, we recommend that you register as a sole proprietorship in order to receive some tax benefits.
• A license to provide general education services is not required, which greatly simplifies the task.
• Definition of OKVED codes - activities for the organization of recreation and entertainment - 92.7.
• Registration in the pension fund.
• Obtaining permits for activities from the sanitary and epidemiological service.
• UTII is planned to be used as a taxation system. We believe that this is the most favorable taxation regime for a game room, when the amount of tax does not depend on the business income. With UTII, the tax is paid in the form of a fixed amount once a quarter.

Search for premises and repair

• Room area - 25 - 30 m2;
• The room must be ventilated;
• The room should be located near the entrance, and not at the very end of the corridor, where not every parent with a small child reaches;
• The room itself should be spacious, bright, with good finishes;
• Toilet rooms should be located in close proximity to the rented premises.

Game room interior design

• The interior of the children's playroom is designed in accordance with the preferences of young customers. We recommend using bright colors. We categorically do not recommend adding black and not juicy dirty tones to the design of the game room.
• The game room should have at least two zones: for active games and a recreation area. If birthdays, parties, and themed tea parties are to be held in the room, the room must have the appropriate equipment, or at least space for it.
• The room should be soft in the truest sense of the word. Here, literally everything is made of stuffed material.

Game room and its equipment

First of all, equipment for children should be safe. You should purchase only certified toys that do not cause allergic reactions in children.

Equipment for a children's playroom,rub.
Name	Quantity	Price for 1 piece	total amount
labyrinth
Inflatable trampolines
Board games, drawing sets
lockers
Total

6. Organizational structure

For the effective operation of the room, two employees who will work in shifts are enough.

Employee responsibilities include:

• to look after kids;
• ensure the safety of children;
• keep the room clean;
• monitor the operation of the equipment;
• communicate with children, teach them games and entertainment.

Employees who will look after children must be educated and decent. It is desirable that the nanny has a medical or pedagogical education. In addition, it is very important to find a common language with young visitors. It is enough just to listen to children and love to play with them, and they will repay you in the same way. Employees of the children's playroom must have a medical book and undergo regular medical examinations. Remember that the safety of children depends on the attentiveness of the employee, so it is important to carefully select employees.