Business plan for a children's cafe in a small town. Equipment for children's cafe is divided into three types

A children's cafe is a business that is just beginning to gain momentum in Russia - not only in large, but also in small cities. We would advise you to pay your attention to this niche, since this business is quite interesting and will certainly be in demand.

The restaurant business is generally a very profitable business. The organization of children's leisure is slightly less inferior to it in terms of money turnover. Well, if you combine these two areas, consider that you guessed it with a profitable niche. The only thing that is required in this business is to cook truly high-quality food from fresh products, treat preferences with understanding and draw up a competent business plan for a children's cafe before opening.

The costs of the cafe should be carefully considered in the business plan, and special attention will, of course, need to be paid to the kitchen and the interior of the establishment itself.

Be sure to watch the video in which the real owners of children's cafes talk about how the business works from the inside:

We think it becomes clear right away that the cafe will be noisy, the children will play there, run and have fun. Parents will invite animators, magicians and various other show programs to the institution. You yourself can offer this as an additional service, having previously agreed on a percentage with the children's hosts. This one is like a big children's center, but with good food. Parents would really like this, since usually all the food is ordered “from outside”: cafes, restaurants, or you have to cook large portions of food at home and bring everything in containers. In a children's cafe, such a tedious function for them disappears by itself.

Premises for rent

It is best to rent a space for a cafe. It should be very spacious, besides, do not forget about the kitchen - there should also be enough space.

In order for you to be able to accommodate 3 birthdays at once in your cafe, you will need an area of ​​\u200b\u200bmore than 200 m², this must be taken into account when developing a business plan. For now, consider the 200 m² option to get an idea of ​​the cost. The price, of course, will vary throughout Russia - in a small town it can be 100,000 rubles or 500,000 rubles a month. Let's stop at the figure of 200,000 per month.

There is no need to rent premises “from scratch”, that is, not intended for a cafe. It will be easier to convert an existing facility into a children's cafe. The premises will need to be renovated, taking into account the design solution, at least 300,000 rubles will go to the expenses of the business plan.

There must be a good exhaust and air conditioning in the room so that unpleasant odors do not stagnate in the children's cafe.

In addition to custom birthdays (and they will be held mainly from Friday to Sunday), the children's cafe can work as usual, for example, from 11 am to 7 pm, in order to bring additional profit. Take into account in the business plan the fact that the cafe should be located in a place with high traffic, where families walk. For example, central alleys, squares. Or just in the center, but put a small board somewhere in a crowded place, that a children's cafe, for example, is right around the corner. A sign over a cafe also costs money - from 20,000.

Cafe interior and furniture

The children's cafe should be spacious enough, it should have a lot of space for children's games. It is obvious that even if you have a “game room” specially assigned to the cafe, the children will not be limited to it and will run around the entire institution. Therefore, pay great attention to furniture: it should not contain sharp corners, should not be bulky, but at the same time it should be strong enough, and also light. We would not advise buying plastic furniture, as this will not give a pleasant surroundings for the establishment. Plastic furniture is undoubtedly associated with summer cafes, barbecues, and certainly not with a children's cafe.

Buying all the necessary furniture for the hall, children's playroom and kitchen is probably the biggest point in the initial waste in the business plan for a children's cafe. If you buy at least 50 chairs, 10 tables, all the necessary cutlery, tablecloths, a bar counter, a dry children's pool, toys, etc. The cost of buying furniture in a business plan is from 500,000 rubles.

The room should look bright enough, but not so bright that the children want to add something of themselves to the interior by drawing a picture with a felt-tip pen on the wall.

Before opening a children's cafe, you need to get to know children's interests closely: what cartoons they like now, what they are interested in. We think it makes no sense to design everything in the style of old, Soviet cartoons, which modern children do not even know about. Drawings of these cartoon characters can be in a children's institution, but not in the foreground.

The main visitors of the cafe are still children, and it is they who will brag to each other that they were in your cafe, passing this information to each other, and they, in turn, to their parents. A kind of "children's word of mouth".

It will not be enough to hire one designer to decorate a children's cafe, you also need to call artists who will paint the walls with your favorite cartoon characters. It is possible to hire professional artists, but this is a rather large expense in a business plan at the start. The best option is to find emerging artists who need a place to practice and a portfolio. Preliminary it is necessary to conduct a thorough selection of candidates so that it does not turn out completely bad. A simple scheme of work: just pay for consumables, and they draw.

Be sure to have a playroom in the cafe, where at least a minimum amount of some items for children's entertainment will be provided: wall bars, balls, toys, ropes, a dry pool with balls.

How are children's cafes organized abroad? See for yourself and learn experience :

Legal Issues

We must not forget that before opening a business, it is necessary to register as an individual entrepreneur or LLC, obtain all the necessary documents, pay the state duty, obtain permits from the fire service, from the SES.

At the expense point of a business plan, this is not as expensive as everything else (from 5,000 - individual entrepreneurs, from 11,000 - LLC), but still it takes a lot of time. You can ask some outsourcing company to do all this for you, even if you overpay twice as much. But this is the case, of course, if you are running out of time with the opening of a children's cafe or you want to get down to business as soon as possible, and not papers (which is actually the right idea).

Menu and additional services

You must be able to cooperate with people who are directly involved in organizing children's leisure: animators, soap bubbles, master classes, making birthday cakes to order and much more. This will be a separate line in the business plan for the institution. Find out what is popular with children now, offer various services based on these preferences. For example, a birthday cake with the image of your favorite cartoon character.

The menu of a children's cafe should be very well thought out. Even if you love Caucasian cuisine and are going to feed your children with barbecue, you need to be creative in this matter. It is not necessary to serve them, as in an expensive restaurant, of course. You can come up with interesting names for dishes, follow the beautiful presentation.

The child first of all pays attention to the appearance of the dish, and then to the taste. Your products should always be as fresh as possible, because children do not have such a strong stomach, and it can be poisoned even by yesterday's tomato. And if a child suddenly becomes ill in a children's cafe, the reputation will be instantly ruined. Moms will instantly spread this information around the city before you have time to wait for the end of the work shift.

Dishes should be not only tasty, but also necessarily healthy, parents also follow this. Let the menu, in addition to sodas, have fresh fresh juices, vegetables, fruits, juices. Prices should not be too high so that parents of almost any income can come to the children's cafe.

Children's cafe staff

The staff of the children's cafe should include an administrator, which you yourself can be at first, in order to closely monitor everything. It is the administrator who will have to negotiate all orders, answer phone calls, be responsible for the delivery of products and for all children's entertainment.

The cafe will require 2 waiters per shift (4 people in total), two cooks per shift (4 people in total), a cleaning lady - one per shift (2 people in total), an accountant, a loader.

The salary of the waiter here should be more than in other establishments. Why? Firstly, in a children's cafe, the waiter will not receive any tips. Secondly, it will not work on a percentage, since all orders are discussed with parents and administrators in advance. The waiter only needs to serve the guests well so that they are satisfied. Do not take waiters with a "sour face" on their face, because working with children always requires a smile!

So, the average cost for a business plan for staff:

1. waiter - 20,000 rubles (40,000 for two people);
2. cook - 20,000 (40,000 for two people);
3. cleaner - 12.5,000 (25,000 for two people);
4. administrator - 25,000 (you yourself can be it);
5. accountant (based on outsourcing) - from 10,000;
6. loader - from 5 000.

Total, personnel costs per month - from 135,000.

Advertising

In order for the children's cafe to work, it is necessary to conduct a competent advertising campaign, the monthly advertising costs in the business plan are from 20-30 thousand rubles per month.

To begin with, it is wise to use all free promotion methods: create groups on social networks, tell friends, friends of friends, take pictures of the interior, dishes, menus. To do this, it is not necessary to hire a professional photographer, you can ask your friends for a good camera for a couple of days, or use your own, if you have one.

It is necessary to warn everyone in advance about the official opening, invite some bright presenters to it, for example, a science show, magicians or people on stilts. Play several discount cards with a 10% discount on upcoming orders. It is important to treat all children with something very tasty, for example, unusual chocolates, so that they will remember this place.

Over time, it will be necessary to make a website where there will be convenient navigation through all sections. Today, parents use the Internet to find a children's cafe, because. you can choose a convenient location, evaluate the interior without leaving your home, as well as find out the menu and the average order bill.

Print business cards, distribute them to your friends, acquaintances, just people on the street who walk with their children. Print your menu and cafe address on a small format of flyers, ask to leave these flyers in kindergartens, children's clubs and children's centers, as well as in family cafes. In return, you can offer to keep their flyers. In general, mutual advertising is always good and beneficial for both parties.

Starting capital and payback

So, having calculated the total cost of opening a children's cafe in the business plan, we calculate the amount - this is about 2 million rubles. The amount, of course, is not small, but you can see the return on the cafe within a few months after the start of work.

If, on average, we predict in a business plan a monthly revenue of 400,000 rubles, and monthly expenses - 300,000, the business will pay off in a couple of years. Do not forget that at the start, the revenue is always lower than after at least six months of work, when you will already be recognized. In addition, working with children is a noble cause and remains “afloat” in any season, in any year.

We hope you succeed!

Roman Agarkov specially for Intellectis

The most important rule in business is to find your niche. Some entrepreneurs are seriously thinking about opening a children's cafe, but many competitors and high demands scare away from this venture. Yes, you will have to invest a lot of money and effort, but with proper business management, the payback of the project will not be long in coming.

Is it profitable to open a children's cafe?

Opinions on the profitability of a children's cafe vary greatly:

• such an establishment is not a public catering establishment, so the likelihood of receiving high income from the sale of cakes, sweets and other food is very doubtful;
• entertainment programs for children will bring much more than other activities;
• the demand for children's cafes is extremely low: no one will visit the institution.

However, it is simply impossible to give an accurate estimate for all possible cases in advance. It all depends on every single detail of the business, so you should clearly define the structure of all points. And do it better before:

1. Food.

Parents bring their children to the children's cafe, obviously not to feed the child (the prices are too high), but to arrange a holiday or pamper the kids. However, everything is in the hands of the entrepreneur: if the treats are made in the best possible way, made from quality products, and the margins are higher than competitors, then incomes can be significantly increased.

But there is a downside: when opening a children's cafe, it is important to seriously study the market and analyze the demand among the population. It is possible that the consumer segment will not be able to afford expensive treats, which means that the business will suffer significant losses.

2. Entertainment.

Contests, songs and other programs and events will indeed bring the most income. But this does not make sense if all other components of the institution are at a minimum level.

3. Attendance.

It directly depends on the region, the chosen place, prices and other indicators. It is for this reason that it is so important to draw up in advance, fully think over a business strategy and analyze the market qualitatively.

All the features mentioned are a preliminary assessment of the profitability of the business. More accurate amounts and a general idea of ​​the effectiveness of the activity can be found out only after a thorough study of demand.

Children's cafe business plan

In any business, it is important to draw up a clear plan that the entrepreneur will follow in the course of his activities.

Its presence will seriously affect the success of the business, because thanks to it you can foresee possible difficulties in advance, accurately determine the main goals and thoroughly study future income and expenses.

A business plan should consist of the main points that directly affect the profitability of a children's cafe:

1. Market analysis and placement.

The first thing to do is to check this area of ​​\u200b\u200bbusiness, namely:

• analyze demand;
• study all competitors, find their strengths and weaknesses;
• understand your own advantages and disadvantages, and then decide whether they are enough to attract potential customers;
• find a suitable place to open, etc.

It is important to note that it makes no sense to open an institution near competitors. They already have a permanent audience, therefore, they will have the main flow of visitors, while a certain skepticism will remain towards the new children's cafe.

It also makes no sense to open an establishment in a shopping center, next to the game rooms, for the same reason. It is best, in principle, to discard places where there is a certain number of regular customers:

• next to a pizzeria / catering / other entertainment establishments;
• shopping centers;
• development centers, etc.

The most advantageous location for a children's cafe will be the most distant from competitors area where there is demand. This is where the information collected about potential customers will help - the presence of young families, small children and places for family leisure in the chosen place (you should remember about competitors).

Sleeping areas are the main part of the target audience. Such places will have a good effect on the attendance of the institution and its profitability / payback.

2. Space and design.

Having found various options for opening a children's cafe, it is imperative to focus on the GOST 30389-95 standard. This document clearly indicates the required dimensions:

• 1.6 sq. m per seat (50 people will need an area of ​​​​about 170 sq. m);
• Mandatory availability of storage and working premises;
• the play area for children should be 75-100 sq. m.

Opening a children's cafe without a play area is not profitable, because it is games and entertainment in this institution that will bring the maximum income to the entrepreneur. If there is no gaming hall, it may be better to open an ordinary cafe (it will be much more profitable in economic terms).

If the building for the children's cafe is built separately and not rented, then during construction it is necessary to comply with the requirements of the document GSN (DBN) 360-92.

According to the requirements, the premises must be present:

• heating;
• ventilation system;
• electricity;
• water pipes;
• full compliance with the requirements of the sanitary and epidemiological station and the fire service.

Although the play area for children occupies most of the room, space should also be allocated for the cafe area, bathrooms, kitchen, dressing room, vestibule, warehouse. Given all this, 120 sq. m - the minimum allowable size for a children's cafe.

The decoration and design of the institution should be handled by a professional designer. A "cartoon" style with appropriate decorations is perfect. The cost of designing a children's cafe is on average from 1,500 to 3,000 dollars. However, you can find cheaper options, but in such establishments the interior is of great importance, so the quality of design should be at its best.

3. Equipment.

An important point of the business plan, which should take into account all the necessary equipment, furniture and take care of their compliance with the sanitary rules of public catering (in particular, SanPiN 42-123-5777-91):

• furniture: tables, chairs, bar counter, benches;
• household appliances: a refrigerator, a stove, a meat grinder, etc. (a coffee machine, a cocktail machine, a showcase with treats are also possible);
• child-safe utensils;
• lighting and music equipment, for example, for various events, birthday celebrations;
• costumes for staff and animators;
• specific paraphernalia: various decorations with cartoon characters, inflatable structures, a dry pool, swings, balloons, etc.;
• alarm system for the protection of the institution;
• additional plumbing (for example, washbasins).

Also, for a full-fledged business, it is necessary not only to buy cash registers, but also legalize them in accordance with all the rules. More details about them will be discussed below.

4. Suppliers.

Any person understands that all products intended for children must be of the highest quality. Therefore, suppliers should be chosen accordingly, otherwise the reputation of the establishment will suffer catastrophically without bringing profit. And perhaps even serious losses.

If the child is poisoned by food / drinks, and the guilt of the entrepreneur is proven, very serious amounts will have to be paid. First, a fine for negligence and neglect of the requirements of GOST, and then - compensation to the victims. The judicial system in the Russian Federation is extremely serious about cases in which children have suffered, so the entrepreneur should take care that this never happens.

5. Menu.

People come to the children's cafe for the purpose of the holiday, and not to eat a hearty meal. The best option would be to add a pizza menu, french fries, various sweets, etc. to the map. The menu should not be large. It is enough to focus on the most famous and popular dishes so that they are often bought.

Photographs are required for the menu. They can be ordered from the designer, but it is better that the photos correspond to the prepared dish as much as possible so as not to disappoint visitors. It would also be a good idea to make creative names for a children's cafe: ordinary pancakes can be called "Pancakes from Masha and the Bear."

But stupid puns should be avoided. It is unlikely that parents will appreciate, for example, the name of the hot dog "Cat in the test." Everything should be approached with a twist, but within the permissible limits. The main goal of the institution is a sense of celebration and a kind, happy atmosphere. With this approach, profit will not keep you waiting.

Menus don't always have to be static. In the hot season, you can supplement the menu with ice cream and soft drinks, and in winter, hot chocolate, etc. will work great.

It is important to remember that you can not refuse healthy food. On the contrary, it should be promoted in the first place, but designed creatively. Many children do not like porridge, but, for example, a beautifully decorated wheat porridge with the addition of fresh fruit will play its role perfectly. Parents will also appreciate such efforts, which will positively affect the reputation of the institution.

6. Staff.

Working with children implies the presence of certain skills, abilities and psychological balance. All this should be taken into account. And even the cleaners, who really do not have contact with the kids. After all, the abundance of children's laughter can piss off any unprepared person, but just nervous breakdowns and a tense state of the staff are absolutely useless.

For a children's cafe you will need:

• waiters;
• nannies (female staff working directly with children and doing everything to please or amuse them);
• administrator;
• accountant;
• cleaners;
• guards;
• animators;
• cooks and confectioners.

It is quite logical that each of the employees should masterfully perform their work. You should not hire unverified people even for the position of cleaners, everything should be of the highest quality, because this is done for the sake of the children, and all these steps will directly affect the reputation of the institution, and hence the potential income and profit.

7. Marketing.

A well-written business plan, in which all these points will be mentioned and studied in detail, will be the basis of the business. It will give a complete picture of all costs, profits, possible risks and benefits.

Registration and documents

A children's cafe is a business like any other. Therefore, it is mandatory to register it. To do this, it is enough to draw up a list of all the necessary documents:

• register or legal entity, depending on the desired form;
• specify (55.30 for RF);
• obtain permits from the sanitary and epidemiological station, gas and fire services, strictly comply with their requirements (the amount of fines can be significant, especially since this is the safety of children);
• permission to advertise (required if a sign is installed, which is legally an outdoor advertisement);
• registration of personnel in accordance with the Labor Code;
• lease/ownership agreement for the premises;
• register a cash register with the tax service;
• organize a "visitor's corner" in accordance with legal requirements;
• have certificates for the quality of products and equipment used.

If you have any difficulties in preparing documents, you can contact an experienced lawyer who will help in this matter. On average, it will take from 3 to 5 months to prepare all the documentation (a lawyer can do it faster, but you will have to pay extra for urgency).

Costs and profitability

When opening a children's cafe initial capital will be spent on:

• repair work in the premises - $ 170 per 1 sq. m;
• purchase of furniture, equipment, etc. - about 20-25 thousand dollars;
• preparation of documentation - $ 250 + legal services, if necessary;
• creating a corporate identity - $ 500;
• purchases from suppliers (initial) – $2,000;
• design decoration of the gaming hall - $ 3,000.

Costs are shown in dollars due to the constantly changing exchange rate of the ruble. Moreover, many procedures will be paid in foreign currency.

All prices are approximate and may vary depending on many factors.

Fixed (monthly) expenses will be:

• rent - 8-10 dollars per 1 sq. m;
• utility bills - $ 350 and more, depending on the size of the institution;
• wages to employees - $ 200 each + services of employees in the form of piecework payment;
• taxes - individually, but approximately $ 150 will have to be spent;
• replenishment of goods from suppliers - about 1 thousand dollars, if there are regular visitors.

The total cost of opening a children's cafe will be about 40 thousand dollars.

In general, a children's cafe will pay for itself in 3-4 years, but this period may vary depending on the success of the business, its popularity and the amount of rent. Events to order (birthday parties, etc.) are paid on an individual basis, depending on the resources spent by the institution.

How to open a children's cafe (video)?

A children's cafe is a fairly successful type of business. Its profitability depends on the correct, level of service, quality of products and equipment. However, starting such a business is very difficult, so aspiring entrepreneurs can face serious difficulties.

There are many catering establishments, but not all of them are suitable for visiting with children. Today, those in which a child can not only have a tasty and safe meal, but also celebrate his birthday, play with animators, participate in a themed children's party, etc. are especially in demand. In order to successfully compete with fast food chains, you need to take into account their advantages and disadvantages, as well as analyze the positive experience of entrepreneurs who have implemented projects for children's cafes from scratch.

 

The legislation does not divide catering enterprises into “children's” and “for adults”, however, there are nuances, and those who are looking for an answer to the question of how to open a children's cafe from scratch need to understand them.

Forecasts and prospects

How promising is the idea of ​​creating a cafe for children, which is quite expensive in terms of investment, but does not immediately begin to make a profit?

Market capacity can be represented by fertility statistics (see Fig. 1). As can be seen from the graph, the measures taken by the government to equalize the demographic situation have a positive effect, despite the economic crisis. By 2025, the birth rate is expected to approach the levels of the mid-1980s, when there was a surge. This means that in the near future all areas of business related to motherhood and childhood will be in demand by society.

So, the market of goods for children from 2009 to 2012. grew by 32 billion dollars, that is, in difficult times, parents prefer to save on their own needs, but not on children. By the way, the majority of visitors to catering establishments, according to marketing research, are also people with children (see Fig. 2)

In large settlements, family confectioneries, canteens, fast food establishments equipped with high chairs and offering a special menu for young visitors, as well as focused only on children, are becoming increasingly popular. For example, in the Nizhny Novgorod region, 83 such enterprises are actively promoting their services. Most of them are franchised: Yakitoriya and Sushimin sushi bars, New York cafes, etc.

Fast food or "proper nutrition"?

According to sociological research, in 2015 the catering market in Russia was dominated by the demand for the services of fast food restaurants (see Fig. 3).

Knowing this, many investors avoid investing in a children's cafe as a business, fearing competition with such "monsters" as McDonald's, Chocolate Girl, Rostics, Baskin Robbins and others offering a branded assortment of dishes and services.

The largest research holding Romir in 2012 identified the TOP 10 factors of attractiveness of fast food establishments popular with parents with children, and market leaders in terms of these indicators (see Table 1)

Table 1. Catering attractiveness factors in Russia*

Value for money	"Little Potato"
food quality	"Il Patio"
Polite and friendly staff	"Planet Sushi"
Price availability	"Little Potato"
Drink quality	"Il Patio", "Chocolate Girl", "Coffee House"
Assortment of dishes	"Chocolate Girl", "Il Patio", "Planet Sushi"
Service Speed	"Baby Potato" and "Baskin Robbins"
General atmosphere	"Planet Sushi"
Waiters knowledge of the menu	"Planet Sushi", "Chocolate Girl"
Comfortable interior	"Planet Sushi"

*the study was conducted in cities of 8 federal districts with a population of over 100,000 people. Sample - 1,000 people. aged 16 to 50 years.

It is noteworthy that the factor of the presence of a menu for children was not included in the top ten most significant, although McDonald's, which leads the attendance rating, relies on young visitors and successfully deals not only with food, but also with the sale of toys in Happy Meal sets.

Success factors for fast food chains should be considered by those who are planning to open their own family cafe. However, in recent times, society is increasingly leaning towards healthy natural food:

“The principle of less is better is found in catering organizations lately - eat simply and quickly. This is a shorter menu, reduced portions, the ability to vary their size, change the menu based on personal preferences, which allows you to focus on the uniqueness of dishes.”
(Akhmadeeva O. A., Idrisova A. I. Trends in the development of the public catering market in Russia // Young scientist. - 2016. - No. 8)

Thus, you can start a business using ready-made models (by franchise), or establish your own brand on the principles of natural baby food.

Requirements for a cafe for children

Not all entrepreneurs know exactly what is needed to open a children's cafe, most of the doubts are related to the requirements of the regulatory authorities: is there any special specifics in this?

No, the lawyers say. Regardless of the age audience of the catering establishment, the requirements are clearly regulated, since in any case, your customers will be adults - parents who are responsible for children. You, in turn, are responsible to them for the quality of food and the provision of services.

Here are the regulations that you will be guided by:

1. Law on Consumer Protection
2. Government Decree No. 1036 "On approval of the rules for the provision of public catering services" (dated August 15, 1997)
3. Decree of the Chief State Sanitary Doctor of the Russian Federation No. 31 "On the Enactment of Sanitary Rules" (dated 08.11.2001)
4. Government Decree No. 584 "On the notification procedure for the commencement of certain types of business activities" (dated July 16, 2009)

Important! This list of documents reflects the requirements of Rospotrebnadzor and other authorities for a cafe that does not have an “adult” assortment, including alcoholic beverages and alcohol. This type of activity does not require licensing.

You can collect permits for opening a children's cafe yourself or entrust this to a law firm. Its content and speed of registration will depend on the choice of premises.

There are two options: rent a room adapted for catering or equip it yourself. Each has its own advantages and disadvantages (see Table 2)

Table 2. Rent ready-made premises or create it from scratch?

Premise adapted for a cafe	Room from scratch
cost savings, since the entire “infrastructure” is prepared: a kitchen, toilets, emergency exits, ventilation, etc. are equipped. saving time for coordination with regulatory authorities: you can take the documentation from the owner, go through the authorities (Rospotrebnadzor, firefighters, energy sales, water utilities, etc.) with a lease agreement and re-register it for yourself	freedom in choosing a concept: you are not limited in design and technological solutions
limitations in the choice of concept. For example, in a former restaurant (canteen) for adults, there may not be room for a games room.	expenses for repairs in accordance with the chosen concept and for the execution of permits payment for connection to utility systems, etc.

Practitioners advise: if you decide to open a business in a room that is not suitable for catering, agree in advance with the owner on a long-term lease and include the costs of repairs, refurbishment and re-registration into the rent.

family club

The most risk-free project is the franchised one, but before there is a franchise, someone has to be the first to realize the concept. Today, more and more entrepreneurs embody original ideas. For example, two successful business women figured out how to open a children's cafe with a playroom in the Ribambelle club they created (forbes.ru told readers about it).

The concept was invented by young mothers Yu. Fedorishina and O. Musakhanov and implemented in 2013. For the club, a room not adapted for catering was chosen, so more funds were spent on its equipment than originally planned: for example, it was necessary to lay communications under the kitchen.

For those who open such a business, the girls are advised to check all the calculations of the hired "specialists" from the very beginning, since they have repeatedly had to deal with overestimations. For example, firefighters put up an estimate of 2 million, but in the end the costs amounted to 1 million rubles.

The total cost of opening a family club with a dining room and an 800 m play area in a large shopping center costs, according to startups, about 700 thousand euros.

Ribambelle immediately introduced a number of innovations that allowed it to successfully compete with other enterprises:

• fast food ban
• strict requirements for the preservation of the beneficial properties of products on the menu for children
• adaptation of popular dishes for a children's audience (kids want to be like adults!)
• emphasis on holding holidays and culinary master classes for children and their parents
• the presence of a playroom in the form of a children's town with animators
• catering

In 2014, the girls reached a monthly profit of 11 million rubles, but for the first 2 years, according to their confession, they failed to return the starting investment. Today, for those who are close to the idea of ​​Ribambelle, they offer a franchise: this allows the franchisee to avoid financial losses when starting a business.

Children's cafe at the zoo

A cafe for children can be a good addition to an existing business. In Nizhny Novgorod, this is organized on the territory of the private zoo "Limpopo". Its owner V. Gerasichkin has several "adult" projects on his account.

In an interview with the correspondent of Arsenal Entrepreneur (No. 10, 2010), when asked about the profitability of the enterprise, he answered:

“... It is really impossible to earn big money at a children's cafe, so this topic is not interesting for business sharks. But if you have a thriving business and have the opportunity to run a project without winding up large percentages, then you can create conditions for children to celebrate birthdays in a cafe and meet with classmates.

A distinctive feature of catering at the zoo is seasonality: the hottest time is summer and early autumn. Hence the format - a small pastry shop or a street restaurant with a children's menu. Entertainment is nearby: these are animals that you can feed, and chat with some, and rides. At the summer peak of attendance, it is possible to earn funds that allow you to maintain business in the autumn-winter lull.

These examples show that, with the right organization, a business that is not very profitable at first glance can actually bring not only income, but also pleasure to its owner.

Russians are conscientious parents, they do not save on children's needs and entertainment. Children's catering is fundamentally different from adults and develops according to its own rules. This option, how to open a children's cafe from scratch, is potentially beneficial for both experienced restaurateurs and beginners.

Features of the children's cafe

Excisable products are completely absent in children's institutions. It is forbidden to consume it even for adults. Thus, the owner misses the opportunity to earn on the sale of tobacco products, wines and other alcohol.

The design and organization of the work of an institution for kids requires creativity that attracts children.

It could be:

• themed interior;
• children's karaoke;
• animators;
• game Zone.

A children's cafe can be profitable in different formats, for example:

• as a component of an entertainment complex;
• cafe-club;
• cafeteria;
• cafe-confectionery;
• ice cream cafe.

The organization of children's food enterprises of each type requires different investments.

Room selection

If you are considering how to open a children's cafe and where to start, you need to pay attention to several important points.

Location

First of all, there should not be obvious competitors nearby - any establishments where you can eat with a child and have a good time. It is profitable to open a cafe near:

• parks;
• stadiums;
• children's polyclinics and hospitals;
• schools, kindergartens;
• early development centers;
• large stores with children's toys or clothes.

It is advisable to open children's cafes in residential areas without special infrastructure. The determining factors of attendance for residents of nearby areas will be territorial proximity and the ability to get to the cafe with a stroller on foot.

Availability and openness

The entrance and shop windows should be visible from afar, ideally from the carriageway of the street. This is important, because at the initial stage of the institution's operation, most customers will be casual visitors. If the organization of the business is correct, the new institution will soon be recommended to friends.

space

A child can also eat in an institution for adults. The popularity of a children's cafe depends not only on the range of delicacies offered, but also on the range of additional services. To place a play area, karaoke or a place for creativity, you need a place.

An approximate calculation is as follows:

• 100 sq.m. can be assigned to 60 seats;
• 30-50 sq.m. - under the organization of entertainment.

Having wondered how to open and popularize a children's cafe, you should pay attention to a number of important points.

1. If we are talking about a large city or a sufficient influx of customers is expected, it is advisable to consider dividing the cafe into two or more halls for children of different ages.
2. It is worth allocating a room for games and activities with animators. Parents need to be placed separately, but so that they can see the children at games and activities.
3. In the play area, children will be without shoes, and in winter they will need to remove warm clothes. Needs a dressing room.
4. Children under two years of age can be brought in wheelchairs. Strollers also need to be put somewhere.
5. If possible, it is worth installing a changing table. Parents with many children take all their children to children's institutions, and taking care of babies can become your significant advantage over competitors.
6. Separate toilets should be arranged for adults and children. Wash basins, toilet bowls and mirrors in children's toilets should be at the appropriate height.

Obviously, investments in the repair, decoration and interior of the children's cafe will be very significant. Your rights to the premises should be secured. If it is not possible to purchase a property, it is better to conclude a long-term lease agreement. It is worth considering that a transaction for a period of a year or more, by virtue of Art. 651 of the Civil Code of the Russian Federation is subject to mandatory state registration in the USRR.

Interior and equipment

All interior items must be matched to the visitors. Children's tables and tables, most likely, will have to be made to order. Standard furniture is suitable for adults and teenagers.

For the little ones, it is necessary to purchase high chairs for feeding with belts so that they can be with adults at the same table.

For children's institutions, ergonomic furniture is especially relevant. Everything should be solid and stable, tables with sharp corners are unacceptable.

The playing area should be separated from the food consumption area if possible. This will make it easier to keep order. Otherwise, crumbs and spilled drinks will have to be wiped off rugs and trampolines.

The interior decoration should be bright and creative, create a festive atmosphere and an atmosphere of magic. A win-win option is to recreate fairy tale characters, characters from popular cartoons, and design three-dimensional castles.

The play area may contain a trampoline, labyrinth, slides, ball pools, houses, and various play complexes. All this should be:

• convenient;
• safe, comply with the requirements of SES;
• bright and attractive;
• easy to wash.

Decor, furniture, dishes, plates - everything should be designed in the same style. It is better to buy unbreakable dishes. Although it is more expensive than usual, it will quickly pay for itself.

What's on the menu

First of all, desserts are expected from a children's cafe - fruits and sweets. This is:

• all kinds of cakes and pastries;
• pancakes;
• ice cream;
• fruit cuts and salads;
• milkshakes;
• freshly squeezed juices;
• sweet waters;
• tea and cocoa.

But do not forget about the traditional menu. Most parents do not consider sweets healthy. And if, under the influence of a fabulous environment, a child eats a vegetable salad or soup, this will add to the parents' desire to visit a cafe in the future.

It is worth paying attention to french fries, pizza, popcorn, nuggets. These dishes are easy to prepare and are popular with both children and adults.

Babies do not have abstract thinking. Therefore, most of the assortment should be presented not only on the menu, but also on the windows of the cafe. This will allow visitors to make a choice. Dishes should be given interesting names, attractively decorated.

Organizational matters

The optimal organizational form for creating a children's cafe is LLC. The founders of such a society are not responsible for its debts. In the event of trouble with creditors, the entrepreneur's risk is limited to the funds already invested in the business.

A small cafeteria can be organized by a private entrepreneur on his own. It is easier organizationally: there is no need to draw up registration documentation. But do not forget that an individual entrepreneur is liable for entrepreneurial debts with all his property.

Marketing

Advertising a children's cafe on the Internet and in the media is important. However, large-scale investments in advertising often do not justify themselves, especially in large cities. Demonstration advertising is often the most effective - bright signs, colorful facade decoration, beautiful shop windows.

The action plan should be approved and posted in advance, for example, a month in advance.

Visitors will be attracted by the presence of various kinds of specialists: animators, artists, face-art specialists, puppeteers.

How to open a children's cafe: Video

It can bring a stable profit constantly. In recent years, the work of these children's institutions has attracted increasing interest, especially if the project involves not only the sale of sweets and desserts. But also the sale of numerous children's goods, entertainment events and the opportunity to leave the child under the supervision of a nanny. Before you open a children's cafe from scratch, you need to draw up a clear business plan.

We note right away that this business is relevant only for large cities, especially in shopping centers. In small towns, it is practically not relevant and it would be better to open a cafe there for everyone, but with a children's menu.

The most important thing

What does it take to open a cafe for children in a small town? Most importantly, your idea should be thought out to the smallest detail. A successful and profitable project should be interesting and colorful. Your organization should involve both children and parents so that both of them want to come again and again.

Your project may be directed to:

• catering for people of any age - from children to their parents, including students and schoolchildren;
• offer inexpensive and tasty dishes;
• organization of festive events of any nature - children's birthdays, anniversaries, etc.;
• offer of ready-made meals for takeaway and delivery to addresses - at home, to schools, kindergartens, etc.

As a rule, in a small town, in order to succeed, you need to combine entertainment and food. There are a number of specific requirements that apply to an ice cream parlor.

Facility menu

Regardless of whether your catering organization for children is located in a big or small city, the menu should not only include snacks, but also snacks. No need to make large portions, as children eat a little. A good example of what should be included on the menu is original (let's say a small cake in the form of an animal or a fairy-tale character), pies and other pastries, drinks, juices, milkshakes, desserts, small pizzas and ice cream already mentioned above. The more extensive your menu is, the more fame you will have in the city as an excellent children's cafe. A children's nutritionist should have a hand in creating a high-quality and varied menu. If your project is on a budget, then you can simply read the advice of nutritionists on the net.

Important nuances

Let's say you have a good idea, the relevance of which is not in doubt. Your task is to start bringing the project to life. A great option is a game club with playgrounds. There, the children will be able to have fun and communicate with each other while their parents walk around or just relax. If your project will be located in a residential building, then choose the ground floor premises for it.

Please note that the idea of ​​​​creating an ice cream parlor involves renting or buying a fairly spacious area - at least 100 square meters and 60 seats (4 seats at each of the 15 tables). In order for the cafe to bring good profits in the summer, you will also need an open terrace. There should be enough space for organizing children's holidays, games with animators.

See how the establishments in your city are decorated. For an idea to be profitable, the project must be exciting and unique. Decorate the room in the spirit of a fairy tale - you can decorate the walls with images of superheroes, favorite characters of the guys, whole scenes. Fresh flowers, cages with birds and aquariums with exotic fish, funny figurines of animals - the work of such a children's cafe will interest every parent and child. Especially if there is a game room with rides and clowns.

If you already know how to start a business, don't forget that your idea needs to develop further. Subsequently, the work of the ice cream parlor and the game room in the city can be supplemented by:

• creation of a small cinema for high-quality licensed children's films and cartoons. Fun children's parties can also be held here;
• organizing an animal shelter where birds and small animals will be sold;
• creating a pool for kids so that the crumbs can have fun in the water.

You can also start selling branded semi-finished products and children's clothing, organize outdoor events, festive banquets both in schools and kindergartens, and at private individuals' homes.

In order to attract attention, you should open your own website on the network. It should contain complete, including contact information about your institution. To data on working hours and location, menus and prices, add useful headings, such as “Tips for parents”, “Psychological help” and so on. Take care to set up an online line with a consultant in order to start communicating with your clients.

As a rule, a children's cafe works according to the following schedule: weekdays - 10-17 hours for children and their parents, 18-22 hours for students and high school students. On weekends and holidays, you can extend your work schedule to get additional customers and profit.

When deciding on calculations and prices for menus and entertainment, make sure that visitors with an average, not just high income, can drop by. Your cafe should be accessible to anyone. Having decided where to start, start organizing a business immediately! Staff must have experience with children and medical books.