The owner of a car painting workshop must have a thorough understanding of this area. Work for at least some time under the guidance of an experienced master.

If you have the necessary knowledge about painting technology and have some capital, study the demand in your locality. Find out how your competitors are doing. Success is impossible without a business plan based on the most accurate calculations and detailed. Find out everything about the equipment and consumables, enter into agreements on the supply of equipment on the most favorable terms and service.

Without a highly qualified and experienced craftsman, your business will not be able to achieve success. Such a person must be found in advance, and equipment must be selected together with him.

Main risks

The competition in this area is quite serious. Every car mechanic and many motorists try to paint cars in makeshift conditions. On the other hand, you will have to compete with professional car dealerships. You can win this fight only with high-quality equipment, professional paints, experienced craftsmen and a thoughtful pricing policy.

To purchase professional equipment you will need considerable funds. Despite the demand for car painting services in both big cities and regional centers, there is a risk of investing in starting a business and not achieving success. If you do not have sufficient capital, hire a specialist to analyze the prospects and draw up a business plan. With a high-quality package of documents, you can contact the bank, manufacturers for concluding leasing agreements, and investors. Large chains of car dealerships offer car painting workshop franchises to newcomers. Be sure to look for similar offers; with the guidance and help of successful companies, starting a new business is much easier.

“Step-by-step instructions on how to open a car painting service”

Location

To organize a workshop, you need a room with an area of ​​25 m². You can use a garage in a garage cooperative - this will immediately provide customers. But first, it is necessary to agree with the chairman of the cooperative on all issues regarding operating conditions, electricity consumption and the arrangement of the workshop.

The location near an auto parts store or car wash is considered successful. There is an opinion about the prospects of locating a painting salon near car repair shops, but many owners of such services prefer to introduce comprehensive services and are also beginning to offer painting and car tuning to clients. If you decide to locate near a car repair shop, you risk soon finding a competitor nearby with more favorable conditions and a wide range of services.

Look for a place with good transport links, parking opportunities, and convenient access.

If you don’t have a suitable building or garage in mind, you can purchase a prefabricated modular space. Manufacturers of these premises develop and offer customers options that are perfect for organizing a car painting workshop. The cost of such a building is about 1,200,000 rubles.

Equipment

The room must be equipped with a powerful exhaust hood; without this condition, the fire inspectorate and other authorities simply will not issue you a work permit. To install a fan that sucks air from the painting booth, it is recommended to raise the floor by 10-15 cm. A heat gun and an air duct are installed in the upper part of the room.

Also, an uninterrupted supply of electricity is important. When drawing up a business plan, calculate the costs of purchasing a powerful and reliable generator. Also, you need fluorescent lamps. To dry parts of small surfaces, you need an infrared emitter.

It is absolutely impossible to save money on workshop equipment. Competition in this area is serious, but motorists often complain about the poor quality of services. The reason for the complaints is that workshops have purchased cheap spray booths and paint. Do you want to get a queue of clients and quickly achieve payback? Buy a production paint and drying booth equipped with a full range of additional functions. When choosing a camera, pay attention and compare the following parameters:

• Internal size.
• Thermal insulation.
• Push-pull characteristics.
• Lighting.

The minimum cost of such a camera is about 700,000 rubles. Manufacturers often offer equipment under a leasing agreement; for a beginning entrepreneur, such a method of acquisition is an excellent opportunity for a good start.

To work you will need a painting hydrant (gun). The cost of this equipment ranges from 600 rubles (China) to several thousand.

The cost of a compressor with a filter to remove moisture and oil from the air ranges from 10-15 thousand rubles.

Also, you will need tools for polishing cars, equipment for removing dust, stands for securing parts while painting, and paint sprayers.

Running costs and materials

Prepare the amount that will be needed for current expenses before receiving your first profit:

1. Renting premises.
2. Payment for electricity.
3. Workwear.
4. Salary.
5. New pistols.
6. Consumables and chemicals.

Manufacturers offer a wide range of high-quality paints of all colors and shades, putties and varnishes. There should be no problems with the choice. Try to conclude an agreement with one of the distributors - this will allow you to buy consumables at a low price and not waste time searching for them. At the start, you should purchase the widest possible range of paints. If you do not have such an opportunity, buy the most popular colors and, at the slightest opportunity, expand the range.

Cost of painting

To break even and make a profit, you must service at least two cars. If drying painted cars occurs at a temperature of 60-80 °C using ventilation, it is impossible to serve more than two clients per day.

If infrared dryers are installed in the workshop, four cars can be serviced per day. But a lot depends on the skill of the staff and the complexity of the task assigned to them.

Compare prices for painting at specialized car dealerships. If the cost of performing the work allows for a small discount, offer clients competitive prices for the most popular and standard services. The cost of painting too high for a newbie without a reputation will scare off potential clients.

Even with a minimal but stable workshop load, payback occurs in approximately 2 years.

Personnel

To provide quality service, you need at least one qualified specialist. Car painting is a complex process that requires deep knowledge and extensive experience. There is enough work in the salon that an assistant master should do. The number of staff directly depends on the number of orders.

Starting with painting, you can hire new employees and expand the range of services: tuning, minor repairs, transport services, sale of spare parts and accessories.

Documents and licenses

You do not need a license to operate a car painting workshop. You should register an LLC with the tax office and obtain permits from local regulatory and sanitary authorities. A very important permit is issued by the fire safety inspection. Find out its requirements before purchasing, renovating and equipping the premises.

Marketing

Your first clients will be your friends and acquaintances. Motorists willingly share the coordinates of good workshops. If you provide quality services, the notorious “word of mouth” will very quickly provide the workshop with clients.

Enter into agreements with car mechanics and services. Offering a reward in the form of a percentage of each client who comes to you through a recommendation will be an excellent motivation.

You can rent out the spray booth to single craftsmen. This will become additional advertising for the workshop, for which you will be paid.

Experience shows that the most effective marketing ploy in car painting is a job done perfectly. Avoid defects, think over your pricing policy, offer warranty service, and a line of customers will line up for you.

Summary

For the financial success of a car painting workshop, you need high-quality equipment, professionalism and responsibility of employees, competent calculations and an enterprise development plan. If you can provide these components, the workshop will quickly begin to generate income and become the start of a profitable business.

Auto business - how to open a car painting service?

Recently, there has been an increased demand for cars, as a result of which there is an increase in demand for car repairs and restoration after minor damage or serious accidents. Therefore, opening a car painting service is a relevant and cost-effective idea. At the same time, the car painting service is popular not only in large cities, but also in small regional settlements.

Business organization

In order to open a car painting service, you need to register an LLC and coordinate the opening with the central city administration. There are special requirements for space and ventilation for the service premises. A license for this type of activity is not required.

Premises requirement

To open a car painting business you need a premises of at least 25 square meters. m. You can use a garage space purchased or rented. The room must have good ventilation or exhaust. It’s great if your service is located near a car repair shop or a spare parts store.

If the service will be located in a garage cooperative, then you should agree on some issues with its chairman. Including the issue of switching to a more powerful power supply or assistance in attracting customers. In addition, it is necessary to provide good lighting, install a sufficient number of lamps, preferably fluorescent lamps. It is worth noting that there is no need to save on lighting, since comfortable working conditions have a positive effect on the final result of the work.

In the upper part of the room it is necessary to install a heat gun with heating elements and an air duct. Changes should also be made to the floor of the room; it should be raised by 10-15 centimeters. This is necessary to install a fan that sucks air from the chamber. In order to speed up the drying process several times, you can install infrared lamps, but it should be taken into account that their use will change the drying technology.

Features of car painting

The car painting process includes the following operations:
- preparing the surface for painting;
- applying paint to the surface;

The prepared surface should be as smooth as possible so that the paint layer does not crack or swell. It is worth noting that the client sees the quality of painting immediately, so it is necessary to use only high-quality equipment and consumables, as well as hire only experienced and qualified craftsmen. In addition to professional skills, service personnel must be able to communicate with clients, show their interest in the quality of work and a friendly attitude.

Paint shop equipment

To organize a car painting service, you need to purchase special equipment:

1. Painting and drying chamber.
2. Infrared emitter for drying parts and small surfaces.
3. Paint sprayers.
4. Paint hydrant.
5. Surface grinding tools.
6. Dust removal equipment.
7. Stands for securing parts during painting.
8. Compressor.

As practice shows, it is impossible to save on the quality of equipment for painting cars, since it is difficult to perform high-quality painting with cheap equipment, or rather, almost impossible. The success of your business depends on the quality of painting.

When choosing a painting and drying chamber, you need to consider the following parameters:
- internal size of the chamber;
-push-pull characteristics;
- thermal insulation of the chamber;
- camera lighting;

The most popular camera manufacturers:ColorTech, Termomeccanica and Saico. On average, the cost of a camera is approximately 700 thousand rubles.

The main equipment in a paint shop is a spray gun. The cost of a painting hydrant ranges from 600 rubles made in China to several thousand. The most popular brands are Sata, Dewillbis and Iwata.

A compressor can be purchased for 8-10 thousand rubles. But, in addition to it, you need to purchase a filter to remove oil and moisture from the air.

Consumables

Before opening a car painting service, you should purchase a batch of various paints. There should be no problems with choosing manufacturers, since there are a lot of them, including those that produce high-quality products.

The desired shade is usually selected using a mix system. It is better to allocate a special room for preparing paints.

To implement the business idea of ​​creating a paint shop, capital of at least one million rubles will be required. In addition, operating costs should be taken into account:
- purchase of consumables (sanding cloths, drill attachments, etc.);
- purchase of chemicals (varnishes, paints, etc.);
- expenses for paying for electricity;
- purchase of new pistols;
- rent for premises;
- wages to employees;
- purchase of work clothes and so on.

Cost of painting

To set the cost of painting cars in your own service, you need to focus on the cost of services in specialized car dealerships.

During one day, your cell can service from two to four cars. The exact amount depends on the method of heating the air and the skill of the personnel.

If drying is carried out using ventilation at a temperature of 60-80 degrees, then only two cars can be painted. When using infrared drying, three or four cars can be painted. Do not forget that the chamber should always look clean and tidy, so you need to keep the equipment clean and clean the chamber after each painting.

Car painting technology

The technology of painting cars in a spray booth consists of the following operations:

1. Paint spraying operation. During this operation, two main fans draw fresh air into the chamber from a special intake and filter it to remove dust. The purified air then enters the top of the spray booth. Next, the air flows downwards, flowing around the car and passing through the floor filters, and exits through the air duct.

It is worth noting that during the process of spraying paint, it is necessary to maintain increased air pressure in the chamber so that dust does not enter the room. The air temperature should not be below 30 degrees. This is necessary so that the paint adheres well to the surface and retains the required properties and qualities.

2. Purge the chamber. In this mode, fans clean the chamber of paint particles and solvent vapors for 10-15 minutes.

3. Drying the painted car. Fans draw air from the chamber through filters in the ceiling. The air, passing through the heat exchangers, is heated to a high temperature and enters the painting booth and again enters the hot air generator through the grates in the floor.

At the same time, suction fans regularly take in air and supply it to the painting booth through heat exchangers. The process continues continuously until the temperature reaches the level required for drying - a minimum of 60 degrees. In the future, this temperature is maintained automatically.

Attracting clients

Your first clients may be your acquaintances and friends who need to update the color of their car or change it. Then friends of your acquaintances will come to you and so on. You can also rent out your camera to single artists; they can make up approximately 60-70% of your clientele. Among those who want to use the services of a paint booth may be car service workers who want to earn extra money “on the side.”

You can negotiate with bodybuilders so that they refer clients to you; they will also be able to provide you with a stable cash flow. You shouldn’t refuse advertising services, especially at first, when few people know about your service. But, remember, car painting is the type of service where the most effective advertising is the quality of the work performed. If customers are satisfied with your service, then the success of your business is guaranteed.

Every day the number of motorists is steadily growing both in large cities and in small settlements. Many of them are busy people who do not like to spend their free time on car repairs themselves, even if it is simply necessary. For this reason, many drivers are willing to pay any money for car servicing. So why not make money from it? How to open a car service center from scratch? What format of business plan should you use?

The idea of ​​opening a service station is very relevant and promising, if implemented correctly. To do this, it is best to use a car service business plan with calculations, which we will consider today.

Service sector

At the moment, the vehicle fleet in Russia has tripled, which has led to an expansion of the structure of the auto service market. Currently this includes:

Private repair services. There are now a huge number of such individual masters; their services are the cheapest, but not always the highest quality.

Single car services. One of the most popular market segments, advertising itself due to the ideal combination of price and quality.

Specialized car services. They work with a specific car brand, which greatly reduces the number of potential customers, but identifies a clear target audience.

Depending on your capabilities, personal goals and market conditions, you need to choose one of these segments to work with.

If commercial transportation is very popular in your city, then it is reasonable to use a business plan for a truck service center with calculations, an example of which will help determine the average amount of investment.

Private and single car services are more profitable in terms of initial costs, but their return on investment may suffer due to serious competition with larger companies. This problem is especially acute in large cities.

Network service stations are best opened in places where there is no popular brand in this area. Here the main costs will be spent on advertising promotion of the brand.

The franchise car service was advertised by her, but for this, the owner of the chain imposes certain requirements on the businessman, ranging from maintaining a certain appearance of the office to the tactics of selecting each employee. In this case, the business plan (sample with calculations) for a car service may change, since advertising investments are being reduced.

Market situation analysis

A new auto repair shop has a good chance of success if it correctly assesses the environment in which it will have to operate. In order to choose the right direction of activity, possible specifications and territorial location, it is necessary to conduct an analysis of the market situation, without which the business plan (example with calculations) of a car service will not be relevant.

To begin with, it’s worth objectively assessing the number of your competitors, the range of services they provide, their cost and target audience. If you feel that your garage cannot compete with neighboring garages, you may be better off choosing a different specialty, there are a number of jobs that you will perform at a higher level or at a lower cost, or focus on a specific brand of car that you want to service.

Having learned all the weaknesses of competitors, you can safely use the business plan (example with calculations) of a car service for your own purposes. An approximate calculation of investments will help you navigate the possibility of organizing such a business.

Services provided

The car service business plan with calculations, the example of which we are considering, is designed to provide a wide range of services: major repairs of the main components of the car, diagnostics and repair of electrical parts, body and metalwork, tire fitting, painting and much more. As additional services, it is worth considering the selection and installation of acoustics, alarms, gas equipment, airbrushing, vinyl application, interior reupholstery, etc.

The most profitable from this list are repairs to the gearbox, engine, clutch, and steering gear. It brings less income, but it is simply impossible to refuse it.

It is best for a service station to choose a narrow specialization, which will reduce business maintenance costs. However, this tactic can greatly reduce the number of potential customers.

Room

Once you have decided on the direction of your commercial activity, you need to select the premises in which you will carry it out. At the moment, rent or construction are available for a businessman.

The latter option is used extremely rarely, since it requires the execution of additional agreements with the local administration, waiting for the decision of the commissions and then purchasing the rental rights. Thus, it turns out that the construction itself requires an investment of 600-900 thousand rubles, and renting a land plot - about 200 thousand rubles per year for 7-9 acres.

It is cheaper to rent a room, but it is difficult to find a suitable option, since many of them either do not meet the requirements of a businessman or do not meet fire regulations. If you're lucky, you can rent the required space for a service station for 200-300 thousand per month.

In all cases, a business plan (example with calculations) for a car service center must take into account the future size of the workshops and the required area for the tire fitting and electronics departments.

Equipment

The resulting room will have nothing but bare walls, so the next stage is the selection of equipment. The main expenses here go to diagnostics (90-150 thousand rubles), workbenches (from 20 thousand rubles), a lift (90-120 thousand rubles), large tools (from 140 thousand rubles). Also, do not forget that the work also requires small tools: hammers, vices, side cutters, etc., which can cost up to 30 thousand rubles.

In fact, a business plan for a car service with calculations, an example of which is given here, includes standard characteristics of a service station, which can be improved by investing more impressive amounts.

Staff

Not only the quality of work and the number of clients, but also the image of the company itself depends on who will work at the service station. Therefore, you should be careful when choosing personnel. For a small car service, 2-3 technicians, a manager and a customer service specialist are enough. Thus, for a staff of 5 people, the average salary ranges from 100 to 150 thousand rubles. This amount should also be included in the initial expenses, since at the beginning the business may not bring the desired income.

If the service station has a different focus, then the staff should be expanded. So, a business plan for a truck service center requires at least 10-15 people.

Legislation

The law requires strict compliance with the regulations regarding service stations. Thus, the operation of a car service must be coordinated with the fire service, traffic police and sanitary and epidemiological supervision. The room in which the work is being carried out must be connected to the central sewerage system and located no closer than 50 meters from residential buildings.

Particular attention must be paid to labor protection. A service station is a place of increased danger, therefore compliance with the labor code, namely the chapters devoted to ensuring personnel safety, is required very strictly. It is in the interests of the businessman himself to comply with fire safety rules, not to reduce the area of ​​the premises in order to save money, to introduce rules for the storage of flammable substances, and to provide workers with uniforms and protective equipment.

Advertising

If the service station does not operate under the wing of a franchise, then it is worth highlighting a separate chapter dedicated to advertising in the expense item. Promotion methods can include advertisements in newspapers and magazines, distribution of information flyers, outdoor advertising on banners and in transport, advertising on TV and radio, website design and promotion. Such a comprehensive set can cost 400 thousand rubles. However, in a small service station you can meet 50-100 thousand rubles monthly. Then the costs will gradually decrease, as your own will appear and the so-called “word of mouth” will start.

Final count

For those who are thinking about how to open a car service center, it is better to use the business plan as a recommendation. Constant changes in the exchange rate, economic events, and increased competition can affect the amount of investment required to open a business. This is the reality at the moment.

A business plan (example with calculations) for a car service includes the following expense items:

1. Initial costs:

purchase and installation of specialized equipment - 1.5 million rubles;

coordination with other authorities - 50 thousand rubles.

rental of premises - 200 thousand rubles;

salary for employees is 15 thousand rubles.

consumables - 100 thousand rubles.

So, investments in the first month of work will be about two million rubles. If done correctly, the monthly revenue of a service station can exceed 600 thousand rubles, of which about 200 thousand rubles are net profit.

Thus, I was able to answer the question of how to open a car service, even of an approximate nature.

* The calculations use average data for Russia

1. PROJECT SUMMARY

The goal of this project is to open a car painting workshop to provide a range of affordable and high-quality car service services to clients in Rostov-on-Don.

Currently, statistics indicate an increase in the domestic vehicle fleet and an increase in car sales. Due to this, the demand for the services of car service stations is increasing. Thus, opening a car painting workshop is a promising line of business. The advantages include stable demand for services, high income levels and simple business conditions.

To implement the project, a premises is rented that meets all the requirements, located in close proximity to a busy section of the road. The total area of ​​the premises is 60 sq. m. m.

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The volume of initial investment is 2,100,000 rubles. Investment costs are aimed at purchasing equipment, renovating premises, advertising, purchasing consumables and forming a working capital fund until the project reaches payback. The bulk of the required investment falls on the purchase of equipment, the share of which is 74%. Own funds will be used to implement the project.

Financial calculations take into account all income and expenses of the car service; the planning horizon is 3 years. It is anticipated that business expansion will be required after this period. According to calculations, the initial investment will pay off after 16 months of operation. Reaching the planned sales volume is planned for the 8th month of operation. The net profit will be 158,000 rubles/month, and the annual net profit for the first year of operation will be more than 1,000,000 rubles. Return on sales in the first year of operation is 18.15%.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

According to the State Traffic Safety Inspectorate, over the past 10 years, the vehicle fleet of Russians has increased by 65%, and the annual increase in the number of cars is 1.5 million units. In this regard, the need for the provision of various auto services is growing. One of these services is car painting. Car painting services are required every day by a large number of car owners: during pre-sale preparation, after mechanical damage, to improve the appearance of the vehicle.

Rice. 1. Dynamics of the Russian passenger car fleet

In addition, the peak of the crisis in the Russian car market has passed. According to forecasts, sales of passenger cars in the country at the end of 2017 will increase by 4-5%. In absolute terms, this means that 1.48 million new cars will be sold by official dealers in Russia this year. The probability of a driver whose driving experience is less than 1 year getting into an accident is up to 95%. Almost 50% of drivers with less than 3 years of experience are responsible for all accidents on the country’s roads. According to statistics, we can expect an increase in demand for painting and body painting services in the next few years.

These circumstances make this type of business, such as car painting, promising. Such a service can bring a stable, high income, since the cost of painting one car part is 3,000-8,000 rubles.

According to 2GIS, there are currently 177 companies operating in Rostov-on-Don that offer painting and body services. The volume of the city's vehicle fleet is more than 300 thousand vehicles, and there are 1.3 million vehicles in the region. Comparing the number of service centers and cars in the city, we can conclude that the market is not yet saturated and has prospects for growth. Rostov-on-Don is among the TOP 10 cities in terms of passenger car fleet volume, and every year the quantitative indicator increases, which opens up new prospects for business development in the city.

To assess competition in the car maintenance market, consider its structure. It includes:

1) Network car services with their representative offices in various regions. It is quite difficult to compete with this group, since networkers have a client base and a certain business reputation. In addition, large car services can combine a whole range of car maintenance services. In this case, small services are at a disadvantage.

2) Authorized car services, specializing mainly in servicing a specific car brand. The main difficulty here is to enter the niche, because... official dealers and car manufacturers choose their partners very carefully.

3) Single car services are the largest group. Such services do not have accreditation, but are in high demand among car owners, since the price of services is usually 20-30% lower than that of authorized and network car services. Representatives of this group are the main competitors of this project.

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4) Individual car maintenance services are difficult to classify as a business, but they should be considered as a competitive force, because such services are currently in demand.

Despite the large number of different car services, competition in the market cannot be called fierce. In the auto repair industry, only 10% of workshops belong to official dealers, and 90% are independent workshops with which you can compete.

Thus, opening a car painting workshop is a promising line of business. Business benefits include:

Stable profit;

Suitable for the “business in a garage” format;

A current and promising direction that is in demand;

High level of income;

Possibility of expanding the range of services;

Simple conditions for organizing a business.

However, the disadvantages of this business should also be taken into account. Firstly, organizing a car painting service requires a large amount of initial investment, since the implementation of these services involves the use of high-quality and expensive equipment. Secondly, painting a car is a labor-intensive process that must be performed by experienced professionals. Thirdly, the payback period for car painting services is 1.5-2 years.

3. DESCRIPTION OF CAR PAINTING SERVICES

This car service business plan involves opening a car painting workshop. The success of this type of business directly depends on the quality of the work performed. The client sees the quality of the painting immediately, so it is necessary to hire only experienced craftsmen and use high-quality materials and equipment.

The car painting process includes the following steps:

removal of rust, dirt and dust;

padding;

sanding and preparing the surface for painting;

selection of paint colors;

applying paint;

applying transparent varnish to the dried surface and drying again;

polishing the painted surface.

Thus, painting a car is a long and painstaking process, each stage of which requires high-quality execution.

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There are two types of car painting - partial and complete. In more than 50% of cases, car owners seek partial painting services. An important problem is the correct selection of enamel color. If there is a tinting error, the painted area will stand out noticeably against the background of the overall color of the car. Choosing the right paint tone takes into account the age of the car, lighting and the code of the paint originally applied to the car. The individual perception and experience of the colorist also plays an important role.

Therefore, special attention must be paid to the methods of selecting paint. There are several methods that differ in price and complexity of the selection process itself:

Selecting paint using a computer allows you to minimize the human factor in color perception. To do this, the indicators of a spectrophotometer are used - a device that measures reflection and is responsible for applying light to the sample. A computer program analyzes the received data and, based on it, selects the appropriate color.

Selection of enamel by VIN code. Today, VIN codes are the international standard for car enamels and include 17 characters. In accordance with them, a shade code is selected from the catalog of car paint colors. The VIN code is indicated in each car - on the inside of the hood and is presented in the form of a regular sticker. This method can be used if the car has not been repainted before.

In addition to car painting, it is rational to add body repair to the list of services, since usually before painting a damaged car part, it is necessary to eliminate scratches, chips, deformation, etc. Body repair includes:

Tin work (straightening, removing dents) eliminates minor damage to the body. Recently, the service of vacuum removal of small dents has become popular. For more serious damage, a full cycle of tin work is required.

Slipworks (geometry restoration) are one of the most labor-intensive and complex processes. Restoring the geometry of the car is carried out using a high-tech device - a slipway.

Reinforcement work includes the entire range of operations for dismantling and installing various vehicle parts.

Local repairs. It includes the elimination of minor damage, such as scratches, chips, dents, abrasions, etc. Technologies in local body repair are becoming increasingly popular, as they allow damage to be repaired quickly and at minimal cost. In this case, repairs are carried out exclusively on the damaged area, maintaining the integrity of the factory paint. At the end of the work, the surface is polished to give it shine and protect it from negative influences.

In accordance with this, an approximate list of services that are planned to be provided in the workshop was compiled (Table 1). Prices are approximate and can be adjusted depending on the chosen pricing policy of the organization.

Table 1. Price of car painting service

In the future, it is possible to expand the list of services with additional services:

Airbrush;

Body lamination;

Painting a car with liquid rubber;

Glass replacement;

Anti-corrosion treatment of the car;

Dry cleaning.

Registration for the service is carried out by phone or through the online application form on the service website.

4. SALES AND MARKETING OF CAR PAINTING SERVICE

Great competition in the automotive service market determines the important role of the reputation and advertising of the workshop. Therefore, the basis of the marketing plan is a careful study of the level of service and advertising campaign. The main task of marketing in the auto service business is the transition of one-time customers to the status of regular ones. It is possible to gain consumer trust with the help of high-quality service and a convenient location of the workshop.

The target audience consists of car owners, of which 60% are men aged 20 to 50 years.

A car owner who is faced with the need to paint a car or body repair for the first time looks for a workshop personally or follows the advice of friends. Car owners willingly share the coordinates of good auto repair shops, so word of mouth in this case is one of the most effective methods of promotion. In order for the client to return to the workshop and recommend it to friends, it is necessary to create comfortable service conditions - duration of work, convenient location of the workshop, quality of service, cost of services, etc. To do this, you can use various marketing techniques:

Setting prices for services slightly lower than competitors;

Concluding agreements with car mechanics and non-competitive related services. The agreement is established on the terms of deduction of a certain% from each client who came on their recommendation;

Posting information about services on thematic websites and forums in your region;

Introduction of a system of discounts when providing several services at once;

Organizing a convenient place to wait for quick work.

Advertising on billboards and signs. The most effective advertising for a car service center is outdoor advertising. The production and installation of one sign next to road signs costs an average of 15,000 rubles. To increase the effectiveness of outdoor advertising, it is planned to produce two signs that can attract the required number of customers. The billboard should serve not only as a pointer, but also as an information field where it is recommended to reflect the specific features of the offer, for example, you can indicate the working hours or current promotions.

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Business cards and flyers. It is best to distribute printed material in places where the target audience gathers. This could be the territory of a gas station, auto parts stores, car washes, tire shops, etc. The main offer for the client will be a discount upon presentation of the flyer. It is more rational to use this tool at the initial stage of a car service. The cost of this type of advertising is about 10,000 rubles.

Formation of customer loyalty. To form your customer base, it is necessary to provide for bonus programs for regular customers. To achieve this, it is planned to create a cumulative system of discounts. For example, you can accrue 2% bonuses from each purchase, which the client can use to pay next time. To keep records of the bonus program, you will need a computer with the appropriate software.

Advertising in the media. You can place an ad in a newspaper or order an advertisement on the radio. A classic radio advertisement is a 30-second video, the advertising text consists of 60-75 words, excluding prepositions. The cost of radio advertising depends on the selected radio, the broadcast time of the video, its duration and the number of repetitions. On average, the cost of 1 minute of a commercial is about 4,000 thousand during the period 7:00 to 22:00. The approximate budget for advertising promotion through the media is 15,000-20,000 rubles.

Creating your own website. Firstly, this tool allows you to promote services via the Internet, and secondly, it simplifies the process of interaction with potential clients. The car service website should indicate a list of services provided and a price list for them, contacts, a location map, information about promotions and special offers. It is also recommended to create a form on the website to quickly place an order. For a car service website you only need a couple of web pages and a simple interface. The cost of such a site is about 20,000 rubles.

However, the best advertisement for a car service center is its favorable location. If you choose the right site, you can ensure a sufficient flow of customers. Therefore, it is worth paying special attention to choosing a suitable site.

The approximate plan for promoting a car service in the city of Rostov-on-Don is presented in Table 2. In accordance with calculations, it is planned to spend 91,000 rubles on promoting a car service. The bulk of promotional events are planned for the first months of the car service opening.

Event	Description	Costs, rub.
	To attract the attention of potential customers, it is necessary to place banner signs near the car service center. Costs include creating signs as well as installing them.
	This involves creating advertising material (flyers/booklets) and distributing it in places where the target audience gathers. Costs include the costs of creating and printing flyers, as well as salaries for promoters. The promotional material contains a 10% discount coupon for your first visit
Creating your own website	Creation and promotion of your own business card website on the Internet. The website should contain contact information, directions, price list for services, and an online application form.
	The plan is to select a radio station that the target audience listens to. The cost of creating a 15-second video is 3,000 rubles. 1 min./day * 4000 rub./min. * 7 days = 28,000 rub.

Experience shows that the most effective advertising for a car painting service is a job done perfectly. Qualified employees, thoughtful pricing policy and warranty service will help attract and retain customers.

An active marketing strategy allows you to speed up the process of recoupment of funds invested in opening a car repair shop. For a car service to pay off, it is necessary to serve at least one client per day. Profit will appear if you serve two or more clients daily. It is important to consider that even the most modern infrared drying will not allow painting more than five cars per day.

How much can you earn painting cars? To answer the question, let's determine the amount of revenue. To do this, we calculate the average bill and the number of orders per month. We take the average bill for a car paint shop to be 10,000 rubles (based on the fact that the cost of a full car paint job is about 30,000 rubles, and the cost of other services, which are provided much more often, is 3,000 rubles). The number of orders completed per day of work is 2. Therefore, the volume of work per month is 60 orders. Then the monthly revenue from the main activity will be: 10,000*60=600,000 rubles. It is planned to reach the planned sales volume in the 8th month of operation thanks to an active advertising campaign.

The payback of a car paint shop depends on competition and customer flow. If circumstances are favorable, a business can pay for itself within six months. If competition in the city is tough, then the payback of the business will be 12-18 months.

5. PRODUCTION PLAN FOR CAR PAINTING SERVICE

How to open a car service center from scratch? The algorithm for opening a project involves the following stages:

Register your business as an LLC or individual entrepreneur.

Decide on a site and premises for a car service.

Purchase specialized equipment.

Hire qualified workers.

Select suppliers and purchase consumables for the car service.

Let's look at each point in more detail.

1) Selecting a site and premises. When opening a car service center, two key parameters should be considered - geographical location and equipment that provides a range of services. The profitability of a business depends on these two parameters.

The most significant issue when organizing a car repair shop is finding a suitable site. When choosing a location, you should pay attention to the presence of competitors nearby. This will allow you to assess the level of consumer demand and make a decision on the choice of site.

The car service building should be clearly visible from the road and have convenient access. According to the requirements of the SES, a car service center cannot be located in close proximity to residential buildings and bodies of water. The distance between the service station and these objects must be at least 50 meters.

In addition to the characteristics of the site, it is necessary to take into account the room in which the workshop with all the equipment will be located, since the layout of any automobile workshop requires compliance with certain rules. The layout of the paint shop should ensure quick and consistent movement of the vehicle being repaired from the repair shop to the paint booth.

A car painting service needs a room with an area of ​​at least 30 sq.m. In order to accommodate two cars at the same time, you will need at least 60 sq.m. Any non-residential buildings are suitable for a car service: garages, hangars, etc. Mandatory requirements for a car paint shop are the installation of a hood or good ventilation, good lighting (it is recommended to use fluorescent lamps), and a powerful power supply. In addition, an air duct and a thermal cushion with heating elements must be installed in the upper part of the room. The floor of the room where the drying chamber will be installed must be raised by 10-15 cm in order to install a fan that sucks air from the chamber. To speed up the drying process, it is recommended to equip the room with infrared lamps.

Summarizing all of the above, we can determine the following requirements for the premises of a car service center:

Availability of ventilation, plumbing, heating and at least one window;

Separate premises (i.e. outside residential buildings and public buildings);

Finishing floors and walls with moisture-resistant and explosion-proof materials;

Explosion-proof lamps and devices;

Availability of a bathroom and shower for staff.

You can choose a premises for rent that meets all the requirements, or build a building. The market offers many options for the construction of turnkey car service centers. The car service building is a prefabricated frame building made of element-by-element assembly sandwich panels. The full cost of a turnkey car service starts from 1.5 million rubles. (for boxing with 2 posts).

To implement the project, it is planned to rent a plot of 60 square meters. m. The rent is 50,000 rubles per month. The cost of repairing and finishing the premises is 80,000 rubles.

2) Purchase of equipment. To ensure production, it is necessary to purchase equipment. Modern multifunctional equipment is the key to quality work. The standard list of equipment required to equip a paint and body shop includes:

Straightening stocks (platform, frame, rolling and floor);

Set of straightening tools;

Detectors for determining types of steel;

Hydraulic kits for body straightening;

Two post car lift;

Measuring rulers, two- and three-dimensional measuring systems;

Kit for straightening dents on the body without painting;

Welding machine;

Polishing machine;

Set of spray guns;

Painting and drying chamber;

Special colorist lamp;

Mini-chamber for sputtering tests;

Rotary painting tables for painting body parts;

Infrared emitter for drying parts and small surfaces;

Surface grinding tools.

Dust removal equipment.

Compressor.

This list is not exhaustive, so additional costs are included in the total cost of equipment. The purchase of equipment for a paint shop will cost an average of 1.5 million rubles, of which about 700 thousand are for the drying chamber.

In a paint shop, this equipment is the most important, so you should pay special attention to its selection. In this case, it is necessary to take into account the following parameters: the internal size of the chamber, the pumping and pulling characteristics, the thermal insulation of the chamber and the lighting of the chamber. The most popular camera manufacturers are: Termomeccanica, ColorTech, Saico. Manufacturers often offer equipment under a leasing agreement, which is a profitable way for a beginning entrepreneur to purchase expensive equipment.

In addition to the equipment to equip the auto paint shop, it is necessary to purchase:

Consumables (sanding papers, drill attachments, etc.);

Chemicals (varnishes, paints, etc.);

Uniforms for employees.

3) Personnel selection. To operate the car service, it is planned to hire three craftsmen: 2 tinsmiths and body workers and 1 car painter. It is planned that after the first year of work, it will be necessary to hire another team of craftsmen.

It is worth paying special attention to the qualifications and practical skills of potential employees, since the reputation of the car service depends on the quality of their work.

There are no special requirements for personnel: secondary technical or higher education in the field, experience in repairing and painting cars, knowledge of the structure of cars.

4) Purchase of consumables. A car service center uses a lot of consumables. It is important that the workshop is always provided with the necessary amount of materials. In this regard, it is necessary to draw up a list of bona fide suppliers in advance and establish cooperation with them.

6. ORGANIZATIONAL PLAN FOR CAR PAINTING SERVICE

The initial stage of opening a car painting workshop is registering the business with government agencies. To conduct commercial activities, an LLC is registered with a simplified taxation system (“income minus expenses” at a rate of 15%). Types of activities according to OKVED-2:

45.20 “Services for maintenance and repair of motor vehicles.”

The requirements of the SES require the preparation of the following documents to open a car service:

Production control program;

Conclusion of Rospotrebnadzor on compliance of the premises with standards;

Permission from Rospotrebnadzor to carry out activities;

Agreements for the removal of waste, hazardous substances, disinfection and washing of work clothes.

You can prepare the documents yourself, but to reduce the processing time, you can contact a specialized law firm, whose services will cost approximately 30,000 rubles. This project provides that the entrepreneur independently prepares all the necessary documentation.

The workshop's opening hours are from 10:00 to 20:00, weekends are Sunday and Monday. Based on this, the staffing table is formed. The staff consists of 4 people, including an entrepreneur who performs managerial functions, maintains accounting and works with suppliers.

Tinsmith-bodyworker carries out car body repairs. A car painter performs all work related to painting cars. Employees' wages can be calculated either as a fixed monthly amount or according to the formula “salary + % of sales.” The latter system is preferable, since this method of remuneration will serve as motivation for employees. To simplify financial calculations, this business plan takes into account a fixed salary amount. The total wage fund is 163,800 rubles.

Table 3. Staffing and wage fund

7. FINANCIAL PLAN FOR CAR PAINT SERVICE

The financial plan takes into account all income and expenses of the car service; the planning horizon is 3 years. It is anticipated that business expansion will be required after this period. It is possible to open a full-fledged automobile workshop.

The project requires raising funds in the amount of RUB 2,100,000. The bulk of the required investments falls on the purchase of equipment - 71%, the share of expenses for repairs of the premises and the first month of rent - 6%, for working capital - 12%, for advertising - 4%, and for the purchase of consumables - 7%. The project is financed from own capital. The main items of investment costs are shown in Table 4.

Table 4. Starting investments

Variable costs include the cost of purchasing consumables for repairs and consumed utility capacity. To simplify financial calculations, the amount of variable costs is calculated based on the average cost of workshop services and a fixed trade margin of 300%.

Fixed costs of a paint service include rent, advertising, depreciation, wages and other expenses (Table 5). The amount of depreciation charges is determined by the linear method, based on the useful life of fixed assets of 5 years. Fixed costs also include tax deductions, but they are not taken into account in the table, since their size is not fixed and depends on the amount of revenue.

Table 5. Fixed costs

Thus, fixed monthly expenses were determined in the amount of 263,800 rubles. A detailed financial plan is given below.

8. EVALUATION OF EFFECTIVENESS

The investment attractiveness of a real car service can be judged on the basis of simple and integral performance indicators. Changes in the value of money over time are taken into account using the discounted cash flow method.

The payback period of the project with an initial investment of 2,100,000 rubles is 16-17 months. The net monthly profit of the project upon reaching planned sales volumes will be 158,000 rubles. It is planned to reach the planned sales volume in the eighth month of operation.

The annual net profit for the first year of operation will be more than 1,000,000 rubles. The return on sales in the first year of operation will be 18.15%. The return on investment ratio is 10.7%, and the internal rate of return exceeds the discount rate and is equal to 8%. The net present value is positive and amounts to 1,693,232 rubles, which indicates the investment attractiveness of the project.

The financial plan takes into account the optimistic sales forecast that can be expected due to the favorable location of the workshop and the high effectiveness of the advertising campaign.

9. RISKS AND GUARANTEES

To assess the risk in the work of a car service, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

External risks include:

Poor choice of workshop location. It is possible to eliminate the wrong decision using a high-quality geomarketing analysis of the area, infrastructure, and traffic flows, which will allow a more accurate assessment of the level of sales taking into account the density of potential consumers.

High competition in the market, opening of new points in relative proximity, dumping of direct competitors. The emergence of new auto repair shops will lead to a redistribution of the customer base and profits. Often, large auto repair shops provide painting and repair services, which negatively affects the customer base of small workshops. Reducing this risk is possible by creating your own customer base, developing a unique selling proposition, smart pricing policy and stimulating consumer loyalty.

An increase in rental costs, which will increase fixed costs and may affect your financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious lessor.

Internal risks include:

Technological risks, which include incorrectly selected equipment, breakdowns, inappropriate use of technological capacities, which can lead to the stoppage of business processes. This risk can be reduced with regular monitoring of equipment serviceability, high-quality after-sales service, and proper selection of equipment.

Low level of employee competence. Irresponsible attitude towards property and poor quality of service can lead to serious financial losses and a decrease in business reputation. To avoid this, systematic control, financial motivation, and standardization of personnel work are necessary. The easiest way to reduce this risk is at the recruitment stage. It is necessary to carefully select employees and offer them favorable working conditions that can attract experienced employees.

Failure to achieve the planned sales volume. This risk can be reduced with an effective advertising campaign and a competent marketing policy, which includes various promotions and bonuses;

A decrease in the reputation of the institution among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk by constantly monitoring the quality of services, receiving feedback from car service clients and taking corrective measures.

Summarized data on the analysis of the risk component of the project are shown in Table 6. Thanks to a quantitative assessment of risks, it is possible to determine what managers should focus on and what measures should be taken to minimize losses.

Table 6. Quantitative risk analysis

According to the above calculations, the most serious risks are technological risks and the risk of competitors' reaction. In the first direction, you need to carefully approach the choice of equipment, study various offers on the market and the experience of other entrepreneurs. In the second area, special attention should be paid to the formation of competitive advantages, especially pricing policy, marketing strategy, as well as the creation of a flexible system for working with clients.