Business children's playroom. Procedure for opening a children's playroom

Opening an entertainment facility for children is a very promising business idea. The issue of children's leisure is acute not only in big cities, but also in small towns of our country.

In the previous publication we talked about how, in today’s article, I want to discuss the issue of how to open a children’s playroom. How profitable is this idea of ​​making money and how much does it cost to open a children's playroom?

To begin with, it is worth defining the concept of “children’s playroom”. What it is?

A playroom for children is a specially equipped room where parents can leave their child to play for a certain time under adult supervision. As a rule, these establishments are very popular in shopping centers. While adults are shopping, children can have fun in the children's playroom. Agree, this is quite a profitable and promising investment. The demand for the service will not fade even during a crisis, and no special costs will be required to implement the project.

Business benefits

  • High demand. Childcare services are very relevant and in demand in the modern world. Parents don’t always have someone to leave their child with, so a children’s playroom is an excellent and cheap alternative to a private nanny.
  • Fast payback. This type of business does not require relatively large financial investments and is quickly repaid. This significant plus makes this field of activity quite in demand and competitive.
  • Small financial costs. Naturally, you won’t be able to open a game room from scratch; start-up capital is required to start a business, but still the costs quickly pay off.

Cons of business

  • Work with children. This area of ​​business is quite specific and is not suitable for everyone. If you are planning to open a playroom, you must remember the responsibility for the safety of young visitors.
  • Competition. As noted above, high demand generates strong competition. Therefore, it will be quite difficult for a beginner at the initial stage, but with a competent approach to the implementation of a business idea, it is possible to overcome all obstacles.

Business plan for a children's playroom

A well-drafted business plan will help you recoup all business costs in a short time and make a solid profit.

Main stages of a business plan:

  1. Choosing an idea. Determining the profitability of the project. Analysis of competition, demand for services;
  2. Organizational issues (registering a business, purchasing equipment, renting premises, recruiting personnel);
  3. Financial section (detailed calculation of costs for the implementation of a business project);
  4. Advertising concept and promotion of the project;
  5. Profit from business.

Business registration

Before starting your business, you should register your type of activity legally.

Necessary documents for opening a children's playroom:

  • To begin with, you should choose the material and legal form of activity. You can register as an individual entrepreneur or establish a legal entity, for example, an LLC;
  • Determination of OKVED codes - activities for organizing recreation and entertainment;
  • After this, you need to register with the pension fund;
  • Conclude a rental agreement for the premises. It should be taken into account that the premises must comply with Rospotrebnadzor and fire safety standards;
  • Employees of your establishment must have medical records;
  • Obtaining permits for activities from the sanitary and epidemiological service.

An experienced lawyer will help you collect the entire package of documents necessary for registration, thereby saving you a lot of time.


Renting premises

Before you open a playroom for children, you should choose a suitable room. It is most profitable to open such an establishment in crowded places, alternatively cinemas, shopping centers, restaurants. Focus on people's needs. Let's say, in a shopping center the popularity of a children's playroom will be quite large. It is inconvenient for parents to buy things and keep an eye on their child, and the baby will most likely prefer entertainment rather than boring shopping trips.

Square

As for the size of the gaming room, this nuance depends on your financial capabilities. It is worth noting that the rent for space in a shopping center is quite high, but despite this, opening a children's playroom is a promising business idea. The minimum area of ​​a playroom for children is from 30 square meters. m. This room can accommodate up to 20 children at the same time. If you are planning to open a game room with attractions and machines, then it is worth renting an area of ​​at least 150-200 square meters.

Equipment for children's entertainment center

Particular attention should be paid to purchasing equipment for the game room. This part of the costs will be the largest. But you shouldn’t skimp on this; equipment for children, first of all, should be safe. In addition, you should purchase only certified toys that do not cause allergic reactions in children.

Minimum equipment for a children's playroom:

  • Labyrinth – minimum size 20–30 meters;
  • Inflatable trampolines must be equipped with safety fences;
  • Soft toys, cars, dolls, construction sets;
  • Slot machines, consoles;
  • Board games, drawing sets;
  • Tables, chairs, a sofa, for comfortable work of employees and relaxation for parents;
  • Lockers. In the children's room you need to take off your shoes or put on replacement shoes, so it is necessary to equip lockers to store personal belongings.

Staff

Employees who will look after children must be educated and decent. It is desirable that the nanny has a medical or pedagogical education. In addition, it is very important to find a common language with little visitors; just listen to the children and love to play with them, and they will repay you in kind.

Children's playroom workers must have a medical certificate and undergo regular medical examinations.

Remember that the safety of children depends on the attentiveness of the employee, so do not hire just anyone.

Organization and work schedule of the children's entertainment room

For a comfortable stay and entertainment for children in the recreation room, it is necessary to develop rules of behavior and visiting such an establishment.

Schedule. As a rule, children's entertainment centers begin their work from 8–9 am and end around 21:00. There is a particularly large influx of people on weekends and holidays, so children's entertainment centers are open during this period.

Visiting time. As a rule, the time for visiting an entertainment center is limited; you can determine for yourself how long a child can stay in your establishment.

Safety and Health. If parents bring an unhealthy child to the playroom, you have the right to refuse such a visitor, because there are risks of illness for other children.

Promotions and discounts. On weekdays, especially in the morning, there are much fewer visitors to the children's entertainment room. Therefore, during such hours you can attract customers by organizing promotions and discounts. This way, you will remain in the black and will not lose your earnings.

Advertising

Now you know how to open a children's playroom. It's time to talk about an equally important issue - attracting customers to the establishment.

A bright sign will help you attract customers. If you rent a place in a shopping center, you should hang bright signs and posters about the location of the children's playroom so that it is easy for visitors to find you.

Children's space "Tortuga"
m. Street 1905 Goda
From 0 to 11 years
Cost: on weekdays 500 rub. /1 hour, 900 rub./2 hours, 1300 rub./3 hours. Each subsequent hour + 300 rubles,
on weekends 600 rub./1 hour, 1100 rub./2 hours, 1500 rub./3 hours. Each subsequent hour + 300 rubles

You can bring your child to Tortuga for the whole day or for several hours. There is a nanny for kids. The space has two parts: a play area made of natural materials under the ceiling, and a place for creativity, as well as a kitchen for culinary master classes. “Tortuga” was created by Hovhannes Pogosyan, who is developing a microcluster on 2nd Zvenigorodskaya, and child psychologist Anastasia Makhno.

Children's studio "Mishelka"
Patriarch's Ponds
From 2 to 7 years
Cost: game room - 500 rub./hour, master class - 1000 rub.

The studio was founded by designer Yuna Megre and producer Alexey Bokov. The main idea was to create a free environment for children of different ages to play and create. Nobody tries to raise children here, they just play with them. That is why the studio employs “players” instead of the usual teachers. What to do - draw, sculpt, craft - is always chosen only by the child himself.

Hamleys Toy Store
metro station Lubyanka / metro station Kyiv
Any age
Cost: free

In toy stores you can not only choose toys, but also play. At Hamleys in the European there is a LEGO play area and a creativity table. The Central Children's House on Lubyanka has a whole amusement park with a train for kids and a carousel. Animators work in all stores of the chain (from Friday to Saturday from 12.00, and in the Central Children's House every day). In addition, the stores host various children's events.

"Game Gallery" venues
at different venues, until September 4, 2016 – Sokolniki Park
From 1 year
Cost: varies, in Sokolniki for the summer from 600 rubles/children, 300 rubles/adults

“Game Gallery” is best known for its “Steam Locomotive” project, which takes place at various times in the Moskvich Cultural Center and at other venues in Moscow. The project focuses on free play: anyone can come and play in their own rhythm and format. There are animators on the sites - you can contact them in case of any difficulties, but they themselves do not interfere with the game and do not try to control it. The exception is the presenters of the outdoor games block and game experts who explain the rules of board games.

Cultural space "Bukvodom"
m. Sokolniki
From 2 years
Cost: free, events - paid

Artsadik in "Mimidomik"
m. Red Gate
From 2 to 6 years
Cost: from 2,500 rub./day, 1,200 rub. - class

Another 2-story cozy house “Mimidomik”, but in the Bauman Garden. Inside the space there is a loft with windows where you can listen to stories before bedtime. You can also climb to the second floor via a spiral staircase, and go down like a snake through a manhole (pictured on the right). During the school year, Mimidomik operates an Artsadik, where you can bring your child for a day or even one lesson. There is one group of children of different ages - from 4 to 6-7 years old. The garden has architecture, art, theater, photography and film workshops. In the summer there is a children's camp with a similar format, but for older children - 7-12 years old.

Children's clubs-restaurants "Ribambel"
metro station Slavyansky Boulevard "Seasons" / metro station Prospekt Mira Botanichesky Lane
From 1 year (from 3 years old children can play independently, up to 3 years old only with parents)
Cost: Botanical garden - unlimited: 450/900 rubles/weekdays/weekends. “Seasons” – unlimited 600 rub. daily until August 21, 2016


One of the most amazing spaces for children. The room is divided into zones: a children's playground with beautiful toy houses that you can go into and play (there is a hospital, theater, beauty salon, supermarket, Snow White's house and others), an area for joint creativity and master classes, cafes and halls for children's parties , as well as a playpen for those who cannot walk yet, but really want to move. Animators work in all areas. The playhouses feature themed costumes for children so they can fully transform into their favorite characters. Moreover, you can buy the house you like and take it home.

Mom's Sadik
m. Chekhovskaya, Pushkinskaya
From 0 to 8 years
Cost: classes - about 1,000 rubles/time

Another wooden house is located in the Hermitage Garden, right behind the cool children's playground. Mothers with babies love to come here - here you can relax, relax, have lunch, read, or go to an activity with your child (for example, to the Soft School).
Please be aware that many classes will continue into the fall. Then the playroom will open.

Children's club "Smiley"
m. Victory Park
From 3 months to 7 years

Smiley has a kindergarten and a club, both operating according to Montessori principles. Children here are looked after by professional teachers, and classes are held daily in a Montessori environment. In the sensory zone, the child becomes familiar with shapes, colors, and also gains tactile experience by pushing, stringing and feeling objects. In the creative development zone, he gets acquainted with modeling, drawing, and appliqué; There is also a music area. You can study with your mother or without your mother.
In the summer, Smiley runs a camp (from 1.5 years old): you can bring your child for 2 hours or the whole day.

Children's playgrounds are an indispensable attribute of large hypermarkets and large shopping and entertainment centers. Many parents are happy to leave their children in the playroom to leisurely go shopping, sit in a cafe or watch a movie. While moms and dads quietly go about their business, their children have fun under the supervision of a teacher. The services of such rooms are inexpensive and affordable for any parent, so playgrounds do not experience a shortage of clients. If you want to try yourself in this business, read how to open a children's playroom and start looking for a shopping center that clearly lacks the organization of children's leisure.

Where to begin?

The most important thing in implementing the idea of ​​a game room is to find a good location. As mentioned above, this could be a shopping and entertainment center or any other place with a large crowd of people where families with children come. In small towns with a poorly developed industry for children's entertainment and leisure centers, such a site will not only serve store visitors, but also attract parents who need to place their child for a couple of hours and go away on their own business. And, of course, the little one can come to the playroom with his parents just for fun: to play, run around, chat with other children.

If a suitable place has already been found, everything else is not very difficult. The procedure for state registration of a business to organize a game room is standard: and choose a preferential tax scheme ().

Such activities do not require licensing. You do not need to obtain permission from Rospotrebnadzor or the fire service, but when preparing the premises you must be guided by sanitary standards for preschool organizations.

There are no special requirements for the qualifications and education of game room employees. All that remains is to equip the room and you can invite the kids to the playground.

Premises: where and what?

Proper location of the game room inside the shopping center building is also important. Typically, sites are opened next to food courts or individual cafes.

The games room should be well lit, have ventilation, but at the same time be closed from drafts. The ceilings of the room must be high to accommodate the gaming equipment. It is better to make walls or partitions separating the room from other rooms transparent so that parents can watch their children from the outside.

There must be a bathroom nearby.

The minimum area for a game room is from 30 sq.m. As for the cost of rent, as a rule, it is possible to negotiate preferential prices, since shopping centers themselves are interested in this kind of services.

Play equipment

Of course, the main thing in a playroom is the equipment and toys. Children should be interested in staying on the playground for quite a long time. Therefore, a labyrinth, a trampoline, and a pool with balls will come in handy, which can keep children occupied for a long time. You can make slides, install swings.

The child needs to be provided with the opportunity to change the type of activity, relax, and do something calm, so tables are needed for drawing, modeling and other creative activities.

For children's things, install lockers so that you can leave shoes, outerwear, backpacks and bags there.

Place benches or sofas for parents.

The main requirement for gaming equipment is safety. The equipment must be made of high-quality, environmentally friendly materials and meet the requirements of international standards and GOST.

Staff

It is not necessary to hire employees with a pedagogical education. Both pensioners and students can look after children in the playroom, the main thing is that they are responsible and know how to communicate with children. Employees must have health certificates.

The responsibilities of a children's playroom employee include:

  • maintaining order;
  • checking the serviceability of gaming equipment;
  • organizing children's leisure time in the playroom (familiarizing children with the equipment, modeling, drawing, reading books, games);
  • ensuring the safety of children while on the site, responsibility for their life and health;
  • providing continuous child care.

Rules for visiting the site

It is very important to develop rules for visiting the game room and post them in a visible place. According to sanitary requirements, the time preschoolers spend in a children's room, where sleep and meals are not organized, cannot be more than four hours. This must be spelled out in the rules and brought to the attention of parents.

The time of “reception and transfer” of children is recorded in a special log. Parents are informed no later than what time they must pick up their child.

Another important rule: children in the playroom must be healthy. The playground employee has the right (and must) refuse entry to a child with obvious signs of illness. The playroom, as an organization, is responsible for the health of the children on its territory. The presence of medical workers on the site is not provided, therefore the refusal to admit a visually unhealthy child is legal and does not violate the law on the protection of consumer rights.

It is advisable to add one more point to the rules: in case of violation of order, manifestation of aggression towards other children on the playground, towards the staff of the playroom, parents undertake to pick up their child at the request of the teachers.

In addition to the rules, the following information is posted in the consumer corner:

  • organization details;
  • list of services and rules for their provision;
  • price-list;
  • information about the employee who looks after the children;
  • sign with the company name and opening hours.

Financial part

The costs of organizing a game room and their return on investment depend on the size of the room. On a minimum area (30 sq.m.) of equipment, it is possible to install only one labyrinth for 180-200 thousand rubles, and the capacity of such a playground is a maximum of 20 kids. With monthly expenses for maintaining a room and wages of two employees about 50 thousand rubles. opening a mini gaming center will pay for itself in about six months.

If you take a room twice as large, you can count on installing attractions for children of different ages. Based on sanitary standards, 1 sq. m for 1 child, you can invite up to 70 children into the room at the same time, which, of course, is more relevant for a large shopping center. The cost of equipping a large gaming hall will be about 1 million rubles, monthly costs will be 80 - 100 thousand rubles, but the income from such a site will increase proportionally. The payback period will be approximately the same as for a small room.

In order for the game room to recoup the opening costs and begin to make a profit, it is necessary to ensure its maximum occupancy. For this purpose, it is advisable to establish a flexible pricing policy. Payment for children's stay can be charged hourly or even half-hourly.

When drawing up a business plan for a children's playroom, take into account seasonality: in the summer, playground services are less in demand. During the day and the working week, it is necessary to provide for discounts during low-demand hours (in the morning, when most children are at school or in kindergarten, and parents are at work) and price gradations (on weekends they are more expensive than on weekdays). The maximum demand for a children's room will be in the afternoon and until the evening (from 16 to 21 hours).

The cost of an hour-long stay of one child on the playground is on average set at 50 – 150 rubles. You can sell regular customers tickets for several visits at a favorable price.

Additionally, offer services for organizing children's parties and birthdays.

Before you start creating a gaming room, carefully analyze the competitive situation. Despite the attractiveness of the financial side of this business, not everything is as easy as it seems. Firstly, due to the minimum entry threshold and the ease of organizing a gaming room, competition in the market is very high, especially in large cities.

Secondly, many shopping centers, trying to please their customers, prefer to have their own game centers with animators and free entertainment for children of any age. Even grocery hypermarkets, cinemas and restaurants are trying to keep up and are opening children's corners.

In this material:

Many people are interested in how to open a playroom for children, because this is a rather interesting type of business. The issue of spending a child’s holiday is quite acute not only in large cities, but also in small towns.

A children's playroom is a well-chosen and equipped room where parents can leave their child to play for a while, and he will be under the close supervision of adults. Such play areas are most in demand in large shopping centers. While parents are shopping, children can have fun under adult supervision. This is a good investment of money, since the demand for such a service will not decrease even during a crisis. At the same time, there will be no particularly significant costs for the implementation of such a project.

Advantages of arranging a play area as an idea for doing business

A playroom designed for children is considered a fairly popular and promising idea for doing business. Such an entertainment area is an economical replacement for a nanny, so this type of business has a quick payback. To set up an entertainment area for a child you need:

  • carefully consider all the nuances;
  • draw up a business plan;
  • develop an advertising concept and measures to promote the project.

When planning to open a playroom, you need to remember full responsibility for the safety and lives of little guests. This type of business is specific, and its organization must be treated very carefully.

When drawing up a business plan for organizing a game room, you need to take into account the following aspects:

  • idea selection;
  • calculation of project profitability;
  • analysis of competitors and demand for the service provided;
  • organizational matters;
  • advertising development and project promotion;
  • business payback.

A well-thought-out business plan will help solve almost all organizational issues and determine the feasibility of arranging an entertainment place for children.

How to register an entertainment area

Before you organize your own business, you must first draw up a business plan, as well as register your business in a strictly defined manner. First you need to choose the material and legal form of the activity.

It is possible to register as a private entrepreneur, or as a legal entity. You need to select the required OKVED codes, and then register with various organizations, in particular, with the pension fund.

When all the documents have been prepared, you need to draw up a lease agreement, taking into account that the premises must fully meet all the requirements of Rospotrebnadzor and the fire safety service.

It is also worth considering the fact that all employees of the children's entertainment area must have the appropriate health certificates. In addition, it is important to obtain permission to arrange the premises from the sanitary and epidemiological service.

Features of renting premises for arranging an entertainment area

Before organizing the activities of a children's entertainment area, you need to select the most suitable premises. It is best to organize this kind of business in fairly public places. Well suited for this purpose:

  • shopping centers;
  • cinemas;
  • restaurants.

The entertainment area located in the shopping center will be quite popular and in demand. If it is available, parents will not need to look after their child when making purchases.

When choosing a room, you need to take into account the size of the entertainment area, as well as your financial capabilities. The minimum area of ​​a room intended for children must be at least 30 square meters. m. Then it can accommodate up to 20 children at the same time.

If you need to open a gaming area with special machines and attractions, then you need to select a room whose area will be at least 200 square meters.

Particular attention should be paid to the selection of equipment intended for arranging the entertainment area. Such costs will be the most significant, but there is no need to save on equipment, since it must be reliable. It is imperative to purchase only high-quality toys, as they will not provoke allergic reactions in children.

The following equipment can be purchased for the entertainment area:

  • labyrinth;
  • inflatable trampolines;
  • Stuffed Toys;
  • dolls, construction sets, cars;
  • slot machines, consoles;
  • board games, sets for drawing;
  • tables, chairs, sofas;
  • lockers.

This environment guarantees comfortable work for employees and excellent relaxation for children and parents.

It should also be taken into account that in the entertainment area you need to take off your shoes or put on replacement shoes, so it is additionally necessary to equip special lockers to ensure the safety of things.

Organization of children's play area activities

When organizing the activities of a children's play area, you need to select competent, proven employees who must have specialized education.

They must be able to quickly find contact with children.

Employees of the children's entertainment area must necessarily have a special medical sanitary book and undergo periodic examinations.

For a comfortable stay and organization of children’s recreation in the entertainment area, it is imperative to introduce general rules of conduct in the children’s room.

Children's entertainment areas usually have convenient opening hours for visitors. They begin their activities from 8-9 am and end around 21 pm. There is a particularly large influx of visitors on holidays and weekends, so they work during this time as well.

The time for visiting the center is limited, and the owner has the right to determine how long the child can stay in the institution. It is worth remembering that if a parent wants to leave a sick child in the entertainment area, then there is every reason to refuse such a visitor, since there are certain risks of infecting other children.

On weekdays, particularly in the morning, the influx of visitors will be much less, so you can temporarily attract guests by organizing various kinds of promotions and discounts. Thus, it is possible to get the desired profit by loading the premises for the whole day.

Advertising is considered a very important issue when organizing a children's play area. A colorful sign will help attract additional customers. If the entertainment area is located in a shopping center, then you need to place bright colorful signs and posters indicating its location so that visitors can quickly find it.

Setting up a children's play area as a business is a very profitable area of ​​activity that can bring significant permanent income with moderate capital investments.

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Opening a children's playroom is a great business idea that, if implemented correctly, will pay for itself in less than a year. But first, there will be difficult preparations for the opening - selection of premises and personnel, collection of necessary documents and much more. Let's take a closer look at how to open a children's playroom.

Game room space costs

Your business plan should begin with calculating the cost of renting or purchasing premises. Space is the second largest expense after room equipment. You will need to equip it with everything necessary not only for children, but also for workers, and also organize everything in accordance with the requirements of GOSTs. So, some recommendations for choosing a room:

  • The minimum room size is 30 square meters. m . This area can accommodate up to 20 children at the same time. Opening a smaller room will simply not be profitable. On average, this premises will cost approximately 300,000 rubles. Considering that an hour of time in a room will cost an average of 150 rubles, it will take you about six months to recoup this space.
  • The average playroom should be at least 75 square meters. m. So, it can accommodate up to 70 children at the same time. To open such a room you will need about 1 million rubles, and the monthly profit will be up to 80,000 rubles, with the expectation that 50 children will be served every day. So, a business can pay for itself within a year.

The profitability of the business will depend on the successful choice of location. On average, you will cover all your expenses in 12 months, and then you will receive a stable monthly income.

Required documents for opening

To open a children's playroom you will need many different documents. Some of them will be needed even before you find the premises and hire staff, some will be needed later.

Let's consider the main package of documents:

  • Registration of the owner as an entrepreneur . The most important document that needs to be done first. At the tax office, you will have the opportunity to register as an individual entrepreneur or a limited liability company (LLC). Since a children's playroom is a small business, registering an individual entrepreneur would be an ideal option. This is much cheaper and in the future provides you with a number of benefits when collecting taxes: patent form of taxation.
  • Registration with a pension fund as an entrepreneur . Sometimes registration is required in other funds, in particular non-budgetary ones.
  • Selection of an all-Russian classifier of types of economic activity () . For a children's playroom, this is a code corresponding to leisure or entertainment activities. In numerical equivalent - 92.7.
  • Certificates from Rospotrebnadzor, fire safety authorities, as well as the sanitary-epidemiological station . They are issued after special checks. You need to collect these documents only after you have selected a suitable room where the children's playroom will be located.
  • Medical records of your employees . They must be provided by employees upon hiring.
  • . It will be needed when maintaining the room and reporting forms.

Please note that most of the documents presented above require additional costs. So be sure to include them in your overall budget.

Room equipment

Opening a children's playroom also requires the purchase of a number of attractions and additional devices to organize comfortable leisure time for children, adults and staff.

So, before you open a game room, purchase the following equipment:

  1. Children's labyrinth . Kids simply love this attraction, so it will definitely be popular. Since your room will have its own individual design, it makes sense to order a labyrinth according to an individual sketch. It can be single-story or multi-story. The costs of your order will pay off within the first month.
  2. Small trampoline . If the area of ​​your room allows, then do not miss the opportunity to install a medium-sized trampoline.
  3. Role-playing games . Kids simply adore them: you can give preference to a small house, a children's kitchen, a small stage, etc.
  4. Little fun for kids of all ages . These can be a variety of soft toys, dolls and cars, board games. When buying board games, do not forget to equip the room with everything necessary: ​​for example, a twister will need a certain space on the floor, a table with chairs will be needed for Monopoly, etc.
  5. Lockers for things . Parents may need them to leave their belongings. It makes sense to install the same lockers for staff, equipping them with individual locks and keys.
  6. Sofas or bean bags and tables . With the help of these decorative items you will achieve a comfortable workplace for your staff.

To open a game room, be sure to think about its design and the correct arrangement of attractions and furniture. Specialized companies that will offer professional, interesting solutions will help you do this competently.

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