Business idea: developing a beach. Design approach to beach improvement

According to the latest estimates, about thirteen million Russians will go to resorts in the Krasnodar Territory this year. Approximately the same number of people will go on vacation abroad. But one hundred million of our compatriots will rest at home. Is this good or bad? OK good! After all, people who prefer beach holidays on local lakes or rivers can become your potential clients.

In the recent past, our citizens did not pay attention to the discomfort of local beaches. But now people prefer a civilized holiday on well-maintained beaches. It was this reason that gave me the idea to write this business idea. Beach business - This is a great way to earn a decent amount during the summer season. This business can be organized in any provincial city. After all, almost every city has rivers and lakes.

Business idea: how to open a private beach?

First of all, you must choose a location for the beach. Then you will need to equip it well. Of course, you will need a decent amount of money to equip the beach, but there are no guarantees for the payback of your business, since there are risks in any activity. Even if you offer free entry to the beach, you can provide yourself with a high potential income.

When arranging a beach, you need to be guided by the following formula - entrance is free, and everything else is paid. As for the costs, you will need to rent the land or buy it as your own. Of course, it is best to rent a beach, since you can earn money from this business only in the summer season. In addition to cleaning the sand, you will need to clear the bottom of the reservoir of debris. So, the beach is equipped - it’s time to prepare it for profit. For example, you can open small cafes, rent sun loungers, organize water attractions, a shooting range, and equip a paid parking lot. As you can see, this business provides huge opportunities for earning money.

Please note that you will have to clean the beach very carefully. Regularly you will need to clear the sand of pebbles and cigarette butts, collect bottles, and keep the bottom of the reservoir clean. Be sure to hire someone who will monitor the safety of your visitors. After all, the beach is a high-risk place.

In addition to standard services, you can organize other original ideas. For example, open a storage room for things so that guests can leave all unnecessary things in boxes. Thus, theft on the beach will be significantly reduced.

Many people prefer to relax at home on local beaches. Therefore, if you organize a local beach, you can not only earn good money, but also solve the social problems of your city.

Every year, about ten million Russians go on vacation to domestic resorts, and almost the same number sunbathe at foreign ones. And the rest of the country’s population remains at home for various reasons. However, they also want to lie on the beach, splash in the water, play with the children and have fun. Therefore, the idea of ​​opening your own beach is promising and can bring considerable profit. But before you start bringing your idea to life, remember that our compatriots are increasingly drawn to civilized recreation. Therefore, setting up several grills for barbecue and inflating a trampoline does not mean organizing a beach.

In today’s article we will look at all the details of this business, give an example of a beach business plan and give some advice from experienced entrepreneurs.

Beach business is suitable for both cities and villages. All you need is a body of water - everything else can be arranged. However, when starting your business in a small town or village, you need to analyze the number of potential customers who will visit the beach and generate income. The rural population is unlikely to be able to provide good income for the season, since their salaries are low. It’s another matter if the village is located not far from the city and city residents can escape there every weekend. Holidays outside the city are now becoming popular, so the number of beach visitors can justify your costs.

The next important point is choosing a body of water for the beach. It could be a pond, river, lake. You can even build a pond yourself, but due to the fact that the water in it is stagnant, you will have to install expensive cleaning equipment. It is also better to drain the pond after each season to clear the bottom of the reservoir of debris and refresh the water. This will entail large costs, but visitors will be satisfied.

Your own beach is a promising business area

A beach on the river will require mandatory permission from the administration of the city in which the beach will open. Usually the procedure is not complicated, but the cleanliness of the reservoir and the beach will be closely monitored, and any violation will be punishable by a large fine. Therefore, take care of the cleanliness of your beach in advance, hire staff who will clean up the remnants of visitors’ “fun” every day.

Beach equipment requirements

According to Russian legislation, there are a number of rules and regulations that an entrepreneur must comply with in order for his beach to be allowed for the swimming season.

Before work begins, the beach must be inspected by employees of the sanitary and epidemiological station; after the inspection, a written conclusion must be issued on the condition of the beach area and its suitability for swimming. A survey of the beach bottom within the boundaries of the swim should also be carried out. These procedures are repeated annually before the opening of the swimming season.

The beach must be equipped with lifeguard stations with trained personnel. Admission of rescuers to work is possible only after approval from the State Inspectorate for Small Vessels of the Russian Federation. The work hours of the lifeguards are determined by the owner of the beach, having been agreed in advance with local authorities. Rescuers must have the necessary equipment to move through the water.


The beach must be equipped with a lifeguard station

Swimming areas should have restrictions in the form of buoys that beach visitors should not swim beyond. All those present are notified of this using a loudspeaker, as well as using special signs on the shore.

Beaches should be located at a distance of 500 meters from wastewater and at a distance of 1000 meters from piers, hydraulic structures and moorings. The bottom of the pond on the beach should have a gradual slope to a depth of two meters, and should also be cleared of snags, debris, plants, glass and stones.

Separately, areas for children and non-swimmers should be limited; the depth of this area should not exceed 1.2 meters. There should be stands on the beaches with information about first aid, rules of conduct, and the number of sun loungers, awnings and umbrellas for sun protection.


For children in the reservoir, special areas should be limited, the depth of which does not exceed 1.2 meters

On the shore, at a distance of no more than 5 meters from the water, boards with lifebuoys are installed. The circles should contain the inscription “Throw to the drowning man.”


Boards with lifebuoys must be installed on the beach

A mast with a yellow flag must be installed on the shore of the beach, which indicates that “swimming is allowed” and a black ball with a diameter of 1 meter, indicating “swimming is prohibited.”

There should be a medical center on the beach area equipped with first aid equipment for people. Periodically, medical posts are checked for the availability of medications and the professionalism of the paramedic.


A prerequisite for opening the beach is the equipment of a first aid station.

Drinking water fountains and dry toilets must be installed on the beach in order for sanitary services to allow it to work. It is also necessary to install ballot boxes at a distance of 8-10 meters from each other.

It is strictly prohibited to sell alcoholic beverages on the beach.

Entertainment

Usually, entry to the beach is free; the entrepreneur makes a profit from renting sun loungers, payments from kiosks and stalls on the beach and entertainment.

Any beach should have a whole range of entertainment for every taste, so that visitors can leave the maximum amount of money. These can be trampolines, zorbing, water slides, jet skis, water skis, catamarans and everyone's favorite bananas. Also on the beach you can install a shooting range with the opportunity to win a valuable gift, set up a mini-cafe with ice cream and soft drinks, and open a souvenir shop.


The beach should be equipped with a whole range of entertainment

All this will require a lot of money, so at the initial stage it is better to choose several types of entertainment and rent out the rest to make a profit. It is best to purchase several jet skis, banana boats and water skis from the very beginning, as well as install trampolines and water slides. To do this, the entrepreneur will need at least 400 thousand rubles.


Jet skis are the most profitable entertainment for the beach

Income and expenses

Beach business is an expensive business, because if you start it from scratch, you will need to invest a lot of money in its arrangement: install rescue stations, dry closets and changing rooms, install electricity, install bins and canopies, add sand, clean the bottom of the reservoir. All this, according to experienced entrepreneurs, costs from one to one and a half million rubles.

The next expense item is the purchase of inventory and entertainment equipment. The more of your own equipment is purchased, the less you will have to give to tenants and the higher the businessman’s income will be. In the first year of operation of the beach, they usually spend no more than 500 thousand on the purchase of entertainment, this will allow them to quickly achieve payback and develop the business later.

Renting a beach is considered the most low-cost part, its amount does not exceed 50-80 thousand rubles per year (despite the fact that the season lasts only 3 months, the remaining time the entrepreneur pays rent for this area).

The beach staff: lifeguards, paramedics, salespeople, security, are a serious blow to their pockets. During the season, wage costs will amount to more than 700,000 rubles.

Total expenses in the first year of operation of the beach will be about 2,800,000 rubles.

Now let's turn to income. The entrepreneur does not charge an entrance fee to the beach, but compensates for this by renting sunbeds and umbrellas, paying for changing rooms and toilets, entertainment and income from tenants. The average monthly income of the beach in the first season is 500-600 thousand; every year the income will only grow, because more and more of the equipment will be owned by the entrepreneur. Based on such calculations, it turns out that the payback for the beach will be about two years.

The beach business is considered one of the most highly profitable seasonal types of business, but the initial costs and risks discourage many people from this activity. But if you are confident in your abilities, have the necessary funds to start and are not afraid of possible difficulties, then this business is for you, go for it and become a successful beach owner.

* The calculations use average data for Russia

One of the favorite types of recreation for Russians is outdoor recreation. This could be your own summer cottage, forest, pond. The latter are most popular in the summer: what Russian doesn’t like to take a dip in cool water after an active holiday, delicious barbecue and hot and cold drinks? Rivers, lakes and ponds are simply occupied by vacationers in the summer. Despite the fact that part of the swimming season is traditionally spent at sea - at domestic or foreign resorts - this does not come at the expense of relaxation on local bodies of water.

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And here, for those who want to relax, there are two options: choose a “wild” undeveloped beach, or give preference to a paid beach. Considering the realities of the modern world around us, in the first case, we will most likely be faced with a free section of the coast, generously fertilized with organic and inorganic traces of all the tourists who have visited this place over the past decade. At the same time, no one guarantees the convenience of the site for the location of such amenities as a tent, table, barbecue, etc. Just as no one guarantees the quality of the bottom of a reservoir, its suitability for swimming. Not to mention such simple human amenities as a shower, toilet, store, etc.

The second option has only a certain disadvantage, set by the owner, for the cost of a guest’s stay on his territory. Apart from this, a paid beach has a whole range of advantages. This includes compliance with SES (Rospotrebnadzor) standards, cleanliness on the beach, prepared bottom, equipped descents into the water, and the availability of infrastructure. Infrastructure means: changing cabins, toilets and showers, sun loungers, tables, gazebos, barbecues, etc. As well as the availability of additional services for preparing food, selling drinks, renting catamarans, boats or scooters. As a matter of fact, the range of services is limited only by the imagination of the beach owner.

Let's try to calculate how profitable the business of organizing a paid beach is. The most important factor on which perhaps 80% of the success of an enterprise depends is the location of the territory. To a certain extent, the location may be determined by the positioning of the enterprise - and vice versa if the budget is relatively small. Let me explain. The beach can be developed on an area in the immediate vicinity of the city - accessible on foot or by public transport. For such a beach, although expanded infrastructure is desirable, it is not necessary due to the fact that its attractiveness will be ensured by transport accessibility. Accordingly, less investment will be required in its organization than in organizing a remote beach. Remote beaches are usually created near certain natural attractions, in protected or simply cozy corners. However, in order to attract visitors, one well-kept beach is not enough. A much wider infrastructure will be required - cafes, shops, possibly houses for overnight stays, a bathhouse, etc.

Beach areas belong to the state and are not for sale (at least according to Russian law). The beach can be rented for a long term, for which you should contact the Property Fund of the region or region. As a rule, open bidding is held for the right to lease a plot; The one who offers the highest amount wins. The initial bidding amount depends on many factors: the geographical location of the object, its area and shape, the availability of communications, demand, the presence of infrastructure or buildings on the territory, etc. Thus, it is extremely difficult to determine the cost of renting a plot. According to the Property Fund of the Rostov Region, the cost of renting land plots, depending on their location and purpose, can range from 50 to 5,000 rubles per hundred square meters. By interpolation, you can come to a result for a site suitable for organizing a beach in the immediate vicinity of the city - 2000-3000 rubles per hundred square meters.

The optimal size of the beach is from 150-200 meters in length along the coastline and at least 20-30 meters in depth; The wider the proposed range of services, the greater the depth for placing the infrastructure will be required.

Like any public place, the beach is subject to a number of requirements from various authorities, primarily from Rospotrebnadzor. The list and qualitative composition of the requirements depends on the class assigned to the beach. According to Order No. 1215 of July 11, 2014 of the Ministry of Culture of the Russian Federation, the classification of beaches is carried out on a voluntary basis. The classification is carried out by organizations accredited by the Ministry of Sports, Tourism and Youth Policy; a certificate of assignment to a certain category is issued for a period of three years, after which a repeated certification procedure is required.

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According to Order No. 1215, the classification of beaches includes an assessment for compliance with “requirements for safety, information support, the provision of additional services on the beaches and the assignment of categories to beaches provided for by this Classification Procedure.” Below are excerpts from the Order regarding the purposes and procedure of certification.

“Beaches can be independent, or united by one territory into a complex with certain boundaries, which covers a number of tourist infrastructure facilities (accommodation, food, health, entertainment, etc.).”

“Beaches must meet safety requirements confirmed by the conclusion of specialized organizations in terms of life safety, health, environmental protection, as well as the information support requirements specified in the classification of beaches (Appendix 28 to the Classification Procedure) of this Classification Procedure.”

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“In accordance with this Classification Procedure, beaches are classified into the following categories: I, II and III. The highest category of the beach is I, the lowest is III. Information about the appropriate beach category is communicated to consumers by hanging a flag. Flag colors: blue flag - for category I beach; green flag - for a beach of category II; yellow flag - for a beach of category III.”

As mentioned above, depending on the assigned category, supervisory services impose certain requirements on the beach. In fact, there are not so many global differences between the highest and lowest categories. These include, for example, the mandatory presence of medical care on the beach of category I, the presence of children's areas, walkways and other amenities for the disabled, umbrellas and sun loungers, as well as food and entertainment facilities made of lightweight structures (for beaches of category III, non-stationary trade is allowed, peddlers).

General requirements for all categories are: the presence of a rescue service, toilets, changing cabins and showers; before the start of the swimming season - cleaning the bottom from glass fragments, sharp stones and other dangerous objects, as well as conducting a study of water quality to determine whether microbiological parameters meet the requirements; equipment for children's and adult bathing areas.

Also, beaches must meet the requirements of the Fire Inspectorate. To obtain an opinion from this body, it is necessary to provide: certificates of the technical condition of fire protection, reports of measuring the insulation resistance of the electrical network and lightning protection, a contract for the maintenance of fire protection equipment or a service license, as well as a number of other acts and constituent documents.

Well, of course, registration of a business entity with the tax service and statistics service is mandatory. All the bureaucracy described above can take six months or more, so if we plan to open the beach by the beginning of the next season, we need to start preparing from the end of the current one.

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By the way, about seasonality. The beach in the generally accepted understanding is, of course, associated exclusively with summer holidays - its operating season for each region is limited by the number of months warm enough for relaxation by the water. However, with a certain infrastructure and program of events, visitors can be attracted outside the season. For example, a heated swimming pool or sauna can help with this; Many recreation centers and beaches organize mass celebrations with swimming in the ice hole on Epiphany. The list of activities is limited - again - only by the imagination of the beach owner. In general and on average, the high season here includes three summer months; during May and September you should expect average attendance, and in the remaining months - its complete absence. When calculating business profitability, we will take weekend attendance in July as 100%; weekdays in summer will be 50%; weekends in May and September – 70%; weekdays of the same months – 20%. It is not difficult to translate these data into the number of days a year with 100% attendance - we get 77 days. Let's subtract from here 10% that falls on rainy days, round it up - a total of 70 days of beach operation per year.

Daily revenue will depend on the established prices and range of services, as well as on the absolute number of visitors, which will largely depend on the area of ​​the beach. According to sanitary and epidemiological standards, for freshwater beaches, there should be at least 8 sq.m. per person. useful area of ​​the beach, i.e. area unoccupied by various structures. Thus, based on the size of the beach 200x20 m, of which 30% is allocated for infrastructure, we obtain the maximum allowable number of vacationers - 350 people.

To determine the average check amount, you need to understand what you will be charged for and how much. In practice today, such vacation spots use such monetization objects as:

Entry of a car into the parking lot – 400-500 rubles;

Entrance for a holidaymaker to the territory is 200 rubles per person;

Renting a covered gazebo costs an average of 1,500 rubles per gazebo.

Optionally, you can add rental of sun loungers, sports equipment, boats and catamarans, revenue from food outlets, etc.

Let's calculate the annual revenue at a minimum, based on the fact that 20% of visitors are children, from whom no fee is charged, there are 5 gazebos on the territory, and the number of cars in the parking lot is 10% of the number of vacationers. Such a small percentage is due to the fact that the beach is within reach of public transport, and up to 5 guests can arrive on each car. Thus we get:

To service the beach we will need: lifeguards, cleaners, security guards, a master for maintenance and repair of utility networks, a beach administrator - this is the bare minimum of personnel, which does not provide a wide variety of services. This composition can be expanded by those responsible for equipment rental, food outlet sellers, cooks, animators, etc. The beach work schedule is at least 12 hours a day, seven days a week, which requires at least two shifts of workers. Since we are talking about a seasonal business, the wage fund should be calculated only for the season. Here, however, we are not talking about a conditional season of 70 days, but about its real duration, which will be approximately 150 days. At the current level of wages, labor costs with social contributions will amount to approximately 1,500,000 rubles.

Expenses for utility bills, equipment repairs and territory maintenance will be taken at the level of 100,000 rubles per month during the season.

The annual cost of renting the territory is equal to:

Gross profit for the year will be:

A very good indicator, provided that the calculation took into account a minimum set of services and a relatively small beach area. With more optimistic calculations, profits can reach 5 million rubles or more per year.

Investment costs also cannot be unambiguously determined, because the need for preparatory work, such as uprooting trees, cleaning the area, planning it, filling it with sand, installing fences, cleaning the bottom of the reservoir within the length of the beach - all this is calculated based on the characteristics of a particular site. Nevertheless, in order to navigate the numbers, let’s take data from open sources as a basis - about 2,000,000 rubles for excavation work and the supply of sand, 500,000 for equipping the territory with gazebos, changing cabins, umbrellas and other things. At least 500,000 rubles should be allocated for other engineering work, in particular for the installation of communications. Well, keeping in mind where and at what time we live, we should be prepared for the fact that when bidding for the right to lease a plot there will be a corruption component, because municipal property, and especially land, are the object of special financial interest both from entrepreneurs and from officials. Thus, the initial costs will be from 3 million rubles. If the work is done correctly, these investments will pay off by the middle of the second year of operation of the beach.

Possible risks include:

Unfavorable weather conditions of long duration, natural anomalies;

Wrong choice of beach location from a logistics point of view;

Violations of requirements of supervisory authorities;

Inattention to maintaining the cleanliness of the beach and the bottom of the reservoir, as well as the low level of quality of services provided, which leads to a decrease in visitor satisfaction.

By paying due attention to reducing these risks, the entrepreneur has every chance of getting the planned level of profit from the enterprise.

Denis Miroshnichenko
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There are few beaches in Russia. Correspondents of Rossiyskaya Gazeta walked along the coasts and found that they are generally in short supply. Especially well-appointed ones. And it’s even more unpleasant when the path to the promised sand is blocked by a barrier. Paid beach! There are more and more of them.

Lawyers and experts say that it is illegal to charge an entrance fee to a beach near a river or sea. “Read the Water Code of the Russian Federation. There, water bodies that are state or municipal property are publicly accessible. This means that anyone has the right to access them,” lawyer Dmitry Zheleznov explains to RG. The coastal strip 20 meters wide is publicly accessible. Fences and barriers that prevent access to the beach are illegal. By the way, rivers, lakes and seas cannot be private in Russia.

At the same time, the concept of “private beach” still exists in Russian legislation. But it applies only to recreation areas near artificial reservoirs - ponds or swimming pools. For example, in Omsk, in the city center there is a beach by the pool. An hour of stay in a fenced area will cost 300 rubles. There are several beaches with a swimming pool in Moscow. And only for them you can charge an entrance fee.

Tricks of the beach price list

The law allows you to rent the beach. But here experts urge you to pay attention to the details: what does such a lease agreement provide for? “It is not the beach itself that is rented out, but an agreement is concluded for the placement of non-stationary retail facilities.

That is, the tenant is allowed to place on the beach a certain number of NTOs for selling ice cream or renting umbrellas and sun loungers,” says Sergei Menzheritsky, head of the All-Russian environmental movement “Open Coast”.

However, tenants often resort to cunning. They set a fee for services, but you cannot refuse them. For example, in Volgograd they charge 25-30 rubles per person for entry to the beach, but the visitor receives a sunbed for free. In fact, he pays to rent a sunbed, but cannot refuse it. A similar situation is in Khabarovsk, the beach of the tourist complex "Zaimka Plyusnina" is paid. The entrance ticket costs 200 rubles. But the use of sun loungers and umbrellas, a shower and changing room, a swimming pool, a beach volleyball and beach tennis court is already included in the price. The same scheme works in Vladivostok.

At the entrance to the Riviera Laguna beach, the visitor will pay 50 rubles. The price includes a free toilet, playgrounds, showers, and a wooden sun lounger.

Two skins will be torn off

In some regions, tenants manage to make a profit at double the rate.

They also set an entrance fee and additionally charge money for services. In Rostov and its environs, for several years now there have been half a dozen popular beaches, which you shouldn’t come to without money: “Carrera”, “Stereo Beach”, “Blue Lakes”, the beach on Salt Lake near Bataysk. Some of them position themselves as beach clubs where concerts and festivals are held in the summer.

The entrance fee ranges from 50-60 rubles to 300 rubles. And this does not include service fees. For example, entry by car costs from 100 to 300 rubles.

And since it is difficult to get to some paid beaches by public transport, there is no choice to pay or not pay for car parking. Beach visitors will also have to pay to use the toilet.

The hotel charges a lot

Things are not easy at seaside resorts either. For example, there are officially no paid beaches in Crimea. But not in fact.

There are especially many of them on the southern coast of Crimea - in the vicinity of Yalta. And the prices are steep. For example, entrance to the beach of the Respect Hall hotel costs 1,000 rubles. In most resorts, you need to pay an entrance fee to access the beach. For example, entrance to the territory of the Dnepr sanatorium costs 60 rubles, and the Aivazovskoye sanatorium costs 300 rubles.

At Aivazovsky you will have to pay an additional 350 rubles for a sun lounger with an umbrella. The record for cost was set by the Mriya sanatorium and resort complex in Opolznevoy, where you need to pay about 4 thousand rubles for access to the equipped beach.

Sergei Menzheritsky explains that the beaches of sanatoriums also cannot be paid. The same rules apply; land for a sanatorium is issued only up to the coastal strip of 20 meters.

But in fact, many sanatoriums close access to the beaches adjacent to their territory and make them free only for their vacationers.

In addition, beach tenants use this trick: they force them with sun loungers so tightly that like it or not, you still have to pay for renting this “wood” or piece of plastic.

But, fortunately for vacationers, this is not the case everywhere. There are also commercially free beaches on the sea coast. In the village of Chernomorskoye on the west coast, for example, and in Feodosia on the east coast there are also no paid beaches - only free ones.

Managed to return to the people

Residents of many regions still manage to defend free access to the beach. In 2015, the fenced beach in Lipetsk and the paid beach near the Riviera entertainment complex in Kazan were outlawed.

Now there is an active fight against coastline invaders in Dagestan. The region faces an acute problem of access for vacationers to the Caspian Sea. The entrances to almost all beaches, especially in the immediate vicinity of Makhachkala, are blocked by barriers, and access for “wild” tourists is strictly prohibited.

The Makhachkala prosecutor's office appealed to residents and guests of the capital of the republic and asked them to report all facts of illegal installation of barriers, fences and charging for passage and travel to the shore.

And in the Sverdlovsk region, residents of the village of Sanatorny came out with their own initiative against a paid beach. They wrote a collective complaint about charging for access to Lake Baltym. Now this fact is being investigated by the prosecutor's office, the department of Rospotrebnadzor for the Sverdlovsk region and the regional ministry of natural resources and ecology.

Suffice it to recall the recent scandal in Khimki near Moscow. 10 million rubles were invested from the budget into the improvement of one of the beaches. And after the completion of the work, access to the beach became paid - 700 rubles. The fight for this beach continues...

The 2016 beach season is just around the corner, and it’s high time to start improving the beaches. In the new season, 183 beach areas will operate, of which only 81 are municipal. It turns out that the number of municipal beaches has decreased this summer season (in 2014 there were 108 municipal beaches).

From year to year, vacationers on the beaches are promised a civilized holiday: changing cabins, showers, bright umbrellas and sun loungers (though for an additional fee). Beach equipment for the new season has already been ordered from China, but the whole picture on the beaches is still spoiled by dilapidated breakwaters with groins, which, unfortunately, cannot be hidden anywhere.


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Beach improvement is not only about arranging beach furniture and choosing a color scheme. Beach tenants need to think through everything: organize paid and free zones, install changing cabins and trash cans, create passages along the beach area and provide access for people with disabilities, equip information stands, install communications underground if necessary, take care of safety and cleanliness, but first of all, you need to create it by pouring a large amount of river pebbles. Moreover, all this must be done quickly, before the onset of the summer season, otherwise they will be deprived of their rental rights. In short, there are a lot of problems, and time, like money, is always short.

As a positive example of the improvement of a municipal beach, one can cite the beach near the Mandarin shopping center in the Adler district. Here, a fairly wide beach strip made it possible to create conditions for a comfortable stay.


In August 2014, a wooden podium was installed nearby and a relaxation area with a bar was installed under a tent-like canopy, some of the sun loungers were placed on the sand. In addition, we organized a beach holiday by the pool.


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The design of the beach furniture is made of artificial rattan and looks attractive, and the material is not afraid of moisture and heat. It’s just that you can sit on sun loungers for a certain fee, but everything looked stylish and worthy of a world-class resort.

There are no high fences here, everything is in plain sight. The beach is accessible to everyone. If you have money, pay for additional comfort, if not, sunbathe on your towel by the water. Even if you are nearby, it is always pleasant to look at the beautiful and well-kept embankment.

And here, for comparison, is what the sports and children's playgrounds of the municipal beach "Mermaid" on Mamaika look like.

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