Selecting an offer to sell

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Preparation of an advertising campaign begins with the question - which affiliate program to connect to and which product to choose for promotion.

If you are experienced enough in working with any source of traffic, you know the target audience living on it and the conditions for advertising, then choose a product (service) for promotion for this site and its audience.

If you are new to arbitrage, it is best to start with product affiliate programs, and now we will talk about the secrets of their choice.

How to choose the “right” offer.

All product offers can be divided into the following categories:

• niche, i.e. for a certain segment of the target audience - Muslim watches, bite activator, ... (these sell well in VK).
• seasonal - skis, goods for the garden, mosquito repellent (stable demand every season).
• categorical - sports equipment, perfume, ...
• wow goods - a talking hamster, a flying fairy (demand takes off quickly, does not last long, you need to catch the trend).
• all kinds of brand replicas - iPhones, watches, clutches (difficulties with moderation in VK, MT, Direct).
• gaming - the most convertible and popular brands are collected.

It is better to promote an offer that is already promoted, sold, but not squeezed out, than an offer unknown to a wide audience, spending the advertising budget on its promotion.

Which product offers you should not start with or not contact at all:

1. "Magic Goods". Products with deliberately false properties: monastic teas, "enlarger creams", bracelets with magical properties, potency products, etc.
2. Products for oral consumption: food supplements, dietary supplements, goji berries, liquid chestnut, etc.
3. Products in the niche of beauty and weight loss: massagers, exercise equipment, belts, masks, serums, etc. (excl. Waist Trainer Corset)
4. Goods for "schoolchildren"

Let's see what is currently relevant and sold by other webmasters.

To do this, go to and see ads in advertising sites to choose from.

In the demo version, Publer provides a limited amount of information, but it is enough to understand the advertising market.

The following services where you can watch teasers, unscrewed in VKontakte and teaser networks. There are also showcases of teaser ads:
DirectAdvert(http://content.directadvert.ru/news/txt/?id=87046&da_id=4023233)
Market Guide(http://marketgid.com/bestsellers.html).

If you come across an interesting, in your opinion, offer, go to cpainform(http://cpainform.ru) , enter its name in the “search” and choose from the CPA results the network where it is present, with the best conditions.

You can find offers directly in CPA networks, based on the statistics presented on them. To do this, set the filter for the EPC indicator (eCPC) in descending order and look at the top of the output.

For example, KMA:

Criteria for choosing a profitable affiliate program for the sale of goods.

• EPC (eCPC) is the average earnings per click for the CPA network. The higher this indicator is, the more chances an affiliate has to drive profit, achieving a lower cost per click in an advertising campaign.
• CR - conversion to lead landing (the ratio of visitors who made a purchase to their total number). If this indicator is in the region of 1% or higher, then the product is relevant. In addition, based on this value, you can make your landing page with a higher CR, and thereby reduce the cost per lead.
• Cookie lifetime - if less than 24 hours, do not consider the offer. Cookies count as a click through to your referral link, and according to statistics, most people perform the target action within a day from the moment they first visit the offer. Therefore, with a short cookie lifetime, these users will not be counted as “yours”. Ideally, the higher the number, the better.
• Approve — the percentage of confirmed (repurchased) orders. If less than 30% is not worth contacting, either the call center of the offer does not work well, or the price of the product is too high and people find a cheaper one after ordering, or they are not satisfied with the terms of service, etc.
• Hold - waiting time for payments. Naturally, the less the better, the affiliate needs working capital.
• See commission - if the payment is less than 500 rubles. , it’s worth considering whether the AC will pay off with such a reward for the lead (payback depends on the choice of traffic source and the exact hit in the target audience).
  It is also important to look at this indicator as a percentage of the price of the product - if the offer itself builds 10,000 rubles, and the commission is 600 rubles. - pass by. The promotion of an expensive product or service requires a larger advertising budget, and small affiliate deductions will not cover the costs.
• It is also critical whether there are limits on the number of leads per day, otherwise you can idle drive traffic in excess of the allotted norm. The offer can set limits due to:
  — limited quantity of goods in stock;
  - if the delivery service cannot cope with large volumes;
  - if the call center does not have time to process applications.

By the way, look at the opening hours of the call center of the offer, it is advisable to take this into account when setting up the geo and ad display time, otherwise the buyer, having placed an order, may change his mind about purchasing it before the confirmation call.

Go to the offer website, evaluate the convenience of usability, visual appeal. If filling out the form counts as a lead, look at how many fields it contains - if it is a “footcloth” of a dozen points, the visitor is unlikely to want to waste time filling it out.

The next thing to look at the landing page is the presence of pop-ups with subscription forms for promotions or with a free call offer (with the target action “sales”). This takes away your traffic, since the transition from the form or the accepted application by call is not counted for you.

And yet, after connecting to the offer, make a trial lead, warning the CPA network support service about the control purchase so that the fraud is not counted (see " "), and evaluate the work of the call center.

Having settled on some product, we do a market analysis - we check the current demand for the offer in wordstat.yandex(https://wordstat.yandex.ru/) and google(https://www.google.ru/trends/hottrends), we look at the trend of requests and their current number.

The trend is on a sharp rise - you're in luck, the demand is booming, if it's flat or with slight fluctuations - it's also good if it starts to go down with enough requests - it's not too late to get your share of the traffic.

If the offer is a store or a showcase with category products, go to its website and look at the assortment, prices, bonuses, promotions, combers increase the conversion quite well. And, of course, the popularity of the brand is important.

All these factors directly affect the conversion of sales - if the site is "gray", inconvenient and unconvincing, you will uselessly drive traffic to it, and visitors will leave it without taking the necessary actions.

Now about the price of the goods. You need to look at it from competitors, for this we enter a request in the browser and see at what price this product is sold by others. If the difference is significant and not in favor of the chosen offer, you should not waste your time. Recently, in CPA networks, the prices for many products are noticeably higher compared to the prices of dropshippers, and if there is a choice to buy cheaper, the buyer will miss your offer.

It is also important to know how many competitors advertise this offer and correlate with demand. We learned the demand in absolute terms from Wordstat, and the approximate number of ads for a product for each source is determined in different services.

In Direct, simply enter a query in the browser and click to the right of the "show all" (ads) output. If the number of requests is small, and there are many competitors, it will be more difficult to break through.

For teasers, use the same adsdock.com and advancets.org.

After choosing an offer, look at the conditions for it in different CPA networks through Cpainform.ru.

Make an analysis of several proposals and enter the results in an excel file spreadsheet.

From the table, you can choose the right product and CPA network with the best conditions.

For those who want to get a quick and guaranteed profit on product affiliates, check out this offer

A common question is what is the lifetime of a product offer and its advertising?

There is no single answer, it all depends on many factors:

• If this is an impulse product from the Wow category (flying fairy, talking hamster) - the rush demand usually lasts from six months to 1-1.5 years and subsides. This is a golden time for affiliates, but it will quickly fill up with competitors.
• Advertising category offers (watches, shoes, kitchen utensils, cosmetics) can generate profit for years.
• Seasonal goods (barbecue, skates, swimming pool) are best promoted, of course, at the right time of the year, and during this period the campaign will be effective.

See the article on how to use transit pages and other features for services that increase sales at times.