Commercial offers - what is it? How to make a commercial offer

Properly written commercial offers are a subscription to transactions for an entrepreneur. They are used even in the big business world. Sparing their time, representatives of venerable companies are often in no hurry to spend time on an audience with budding entrepreneurs. In this case, they use the sacramental phrase: "Send your commercial offer, we will consider it." This is followed by the formalities of a polite farewell. And if for the visitor the writing of a commercial offer is a Chinese letter, then the door is closed for him.

Sample commercial offer

However, for another category of entrepreneurs, such a request still means a chance. As you understand, they are motivated businessmen who have something to offer and who know what an attractive commercial offer is for customers.

A sample of such a letter, addressed to managers of cosmetic stores and entrepreneurs operating in the same market, we present below.

Example 1

Proposal of collaboration

Good afternoon!

In addition to our email correspondence, we send you brand and company information.

The popular German brand LLL is a hit in the Russian women's cosmetics market.

Today LLL presents about 1000 types of high-quality professional cosmetics at quite affordable prices. All products are made from natural raw materials and ingredients using advanced technologies. The recognizable unique packaging design turns LLL products into excellent souvenirs.

Elza + LLC, the exclusive distributor of LLL products, is a reliable partner for:

• specialized multi-brand stores;
• boutiques.

We also help start-up entrepreneurs open LLL boutiques.

• Natural professional cosmetics sold at affordable prices.
• Prompt delivery from a warehouse in Moscow.
• Convenient purchase conditions: the minimum order amount is from $500.
• Flexible order from $1000 corresponds to a 5% discount; from $5000 - 10%; over 10,000 - 15%.
• Additional service options: warehouse services, free samples.

All products from LLL are certified and supplied with Russified stickers.

Our website: www.elza_plus.net

Product catalog in pdf format available for download at www.elza_plus.net\prilogenia\

Have a nice day!

Grigory Ivnin, head of sales department.

Our phones: 0 (489) 777 22 99, 0 (925) 321 32 21.

Address: 119331 Moscow, Ivan Kalitin Avenue, 37-210.

Such a commercial offer for a product is universal. In this case, it is addressed to the management of a multi-brand commercial store. However, it can be useful both when communicating with the owner of the boutique, and for sending to a novice entrepreneur. It is designed to be sent to recipients after a preliminary telephone conversation. Most distribution cosmetic companies are characterized by such a commercial offer. The delivery of goods (sample - the above business letter) implies discounts when it comes to wholesale lots.

A careful consideration of the example convinces of the structured form of the proposal itself and the compliance of its compilation with certain patterns.

Of course, in any commercial offer there is a mandatory part containing details that identify the businessman and his business. By analogy with figure skating, let's compare this with a mandatory program. However, there is another side to it, which is defined as an explosive mixture of business specifics with the intrigue of business interest mixed in with it. This is reminiscent of the free program of figure skating. After all, just as skaters prove their individuality and win the hearts of fans, so a businessman with a brilliant commercial offer makes counterparties look at themselves with different eyes. Such commercial offers are the keys that can open many doors...

In this article we will consider some of their nuances.

Our methodological material is oriented in its presentation mainly to beginners. Therefore, figuratively speaking, we will also touch on the “mandatory program”. Note that the competent writing of the necessary details, a commercial offer is not so little. At the very least, a commercial offer created with all the required elements is a tangible characteristic of a businessman as an economically and socially literate person. A clear business style and the logic of arguing commercial interest already command respect among entrepreneurs.

Note also that the lack of an appropriate skill does not mean a stalemate. After all, a resourceful businessman can entrust the writing of a commercial proposal to a professional. The price of such a service usually ranges from three to fifteen thousand rubles.

An overview of the features of some types of commercial offers

Drafting the business document in question is a routine job for the sales departments of most companies. We will not give their examples in full in this review, we will write only about the “zest” contained in the main part.