TOP 10 secrets. Modern technologies to increase sales.

Hello, dear readers of the Anatomy of Business project! Webmaster Alexander is with you. What is the monthly turnover of your company? It doesn't matter if it's 1 million or 30 thousand per month - in any case, you will be interested in increasing sales.

What are the ways to increase sales now?

There are two main ways to increase company profits:

1. increase in the number of customers (lead generation);
2. an increase in the average check, i.e. either an increase in the cost of services, or the development of a system of additional sales.

Let's now examine each of them in more detail.

How to increase the number of clients?

All currently existing ways to increase the number of customers can be divided into two large subcategories:

• increase in the number of customers due to manpower (increase in the number of managers);
• increase in the number of customers through the introduction of new marketing technologies and advertising.

As for the increase in the number of managers, everything is clear: the more managers we hire, the more they make cold calls and the more sales our company will have. Let's talk about methods from the second category.

What technologies to use to increase profits?

We use the following powerful tools for ourselves and our clients:

• landing page;
• SEO optimization.

Let's talk about each of them in more detail.

SMM - promotion of your product in social networks

SMM is an abbreviation for English. SocialMediaMarketing means promoting a product through social networks. With a successful combination of social networks and selling sites, you can get good results. In the article, I told how my student managed to get orders for 200,000 rubles. in the first 10 days after the launch of her project.

Skillful project management based on social networks allows you to sell with a large average bill. In my experience, there are projects whose average bill is 100,000 rubles. At the same time, you need to clearly understand what kind of product you want to sell, and based on this, build your positioning in social networks.

If you are just starting to look closely at social networks, I recommend reading these two articles: and.

LandingPage - selling your product through one-page sites

Literally translated from English, this phrase means "landing page". This is what one-page sites are called. I have already talked about their potential in an article. In general, I can safely say that a competent launch of an advertising campaign in Yandex Direct works wonders and brings impressive profits. I will show it on a "live" example.

Take a company that manufactures built-in wardrobes. Her average check is 45,000 rubles, of which 22,500 rubles. - net profit. The conversion of incoming calls into orders is 50%.

Stages of promotion

1) We create a landing page with a conversion of calls into orders of at least 5%.

Thus, for $250-400 we get about 100 clicks. 5 of them are converted into orders. With a conversion of 50%, we get 2.5 orders for $250–400. Considering that the profit from these orders will be 22,500 × 2.5 = 56,250 rubles, this direction can be considered very promising for business development.

The main problem at this stage is that it is almost impossible to create a landing page and set up Yandex-Direct on your own, and the cost of such services is quite high: an average of 100,000 rubles. for setting. You can, of course, find cheaper options, but you need to understand that professionals with smaller budgets simply do not work and you risk running into scammers. Nevertheless, this technology has one big “plus”: traffic from Yandex Direct is quite stable, and by setting everything up once, you will get an uninterrupted flow of customers for several years!

SEO - increase sales through SEO optimization.

Many people believe that after they create a website and fill a couple of pages on it, they will have an endless stream of clients. This is far from true! In Internet entrepreneurship, a webmaster (website creator) and an SEO specialist (promotion specialist) are two completely different specialties. It often happens that the customer first goes not to the SEO specialist, but to the webmaster, which is fundamentally wrong! The fact is that the features of website promotion are largely different from the ideas of a webmaster about website building. And the work of a professional SEO specialist is much more expensive. For example, if the design and layout of the site together cost 100,000 rubles, then SEO optimization of the site may require from 200,000 to 1,000,000 rubles; it all depends on the complexity of the queries being promoted.

You can do SEO optimization yourself (how to do this is described in a series of articles) or turn to professionals.

Why do you need to do SEO-optimization of the resource?

The main reason is that competent website optimization allows you to generate the most stable traffic. If the site is well optimized, it will give customers more than one year. At the same time, large optimization costs are required only at the initial stage. As a rule, in the first year the resource is gaining popularity and in the future it is only required to maintain the project at the proper level.

Now imagine that 1,000, 2,000, or maybe even 3,000 targeted customers visit your site. What turnover will your company get with a conversion of at least 3-4%? The answer to this question just explains why companies put such serious funds into the development of their sites. Perhaps you will start thinking about attracting new customers through the site.

If you have any questions, you can ask me in the section or write me a message on VKontakte.

With a high degree of probability, it can be argued that by introducing these three components into your business, you will significantly increase the profits of your company.

As a nice addition, I have prepared for you the 10 most effective psychological techniques that can be successfully used in Internet marketing and sales. I want to immediately draw your attention to the fact that using these chips I managed to increase the sales of one of my clients several times. Namely, from zero to 53,000 baht per day. (The work was carried out in Taylada). See this video for more details:

How to increase sales: 10 psychological secrets

1. Overcoming "barrier to entry"

Very often people feel some doubts, they do not know exactly whether this product or service will suit them, whether they need to pay money for it. And if it doesn't fit, what should you do? There are many doubts and even more questions that fuel these doubts.
Therefore, a lot of companies offer their customers to use a product or service for free, but only for a limited period. If we talk about the IT sphere, then there are various demo and light versions that have reduced functionality, but can show what the program is capable of.
Giving a person the opportunity to use a product or service for free, you thereby dispel his doubts and increase the chances of buying the full version. As a rule, using the program for a month, a person understands that without it it will not be so convenient, not so comfortable, so he decides to buy.
The presentation of your proposal also plays a huge role here. Create a tasty phrase, a lure that will be hard to refuse. Something like this: “The first 30 days of using the program is absolutely free. Feel all the privileges of our service and, in the future, you will ask yourself why you didn’t use it before.” Of course, this is a quick copy and you should create something more catchy, something that will make a potential buyer take advantage of your free offer.

2. Strength beliefs

Scientists regularly conduct various studies that are based on the influence of belief on the behavior and decision of people. Not so long ago, an experiment was conducted during which people were told that according to all tests and studies, they belong to the number of "politically active voters." And, strange as it may seem, more than 20% of those who received such an installation increased their activity during the elections.
I would like to note that the volunteers for the study were chosen completely randomly, but their decisions and actions were influenced by this attitude, the fact that they are part of the group of “active voters”.
This psychological factor can be used in sales as well. You need to convince your customers that they are unique, that the product you offer is intended exclusively for a limited number of consumers, and it was “he”, your buyer, who got into this number of lucky ones.

3. Understand the types of buyers

Neuroeconomists distinguish three main types of buyers:
— economical;
- Spenders;
- Moderate spenders.

With spenders and moderate spenders, everything is clear, they already like to buy, not always paying attention to the need for this product and its price. But in order to force the “thrifty” to fork out, and there are a little more than a quarter of all buyers, there are several methods of influence.

Price change. In fact, the price remains the same, but it is broken down into parts that are already easier to perceive. This is how household appliances supermarkets operate in Ukraine now. If a plasma TV costs 12,000 hryvnias (48,000 rubles), then they offer to split the payment into 24 equal parts and pay a small amount every month. The truth is more attractive than laying out a lot of money at once. This method works and is very effective.

Everything at once. Here you need to offer the client to pay a little more, but to get maximum comfort and a package of services. This is what tour operators do when they offer All Inclusive tours. A person feels that this type of vacation will be more comfortable, safe and convenient, therefore, he may overpay for the services provided.

And the third method is very often used by paid online cinemas abroad. You can choose to pay per movie, or you can sign up for a monthly subscription to save money. As a rule, people make out for a month and it’s not a fact that this subscription pays off.
Of course, there are many more methods, but the essence of all is the same - to influence the perception of the price.

4. Become stronger, called upon its limitations

Very often, large companies are afraid to admit their problems and shortcomings, which causes a storm of negativity and a flurry of emotions from users. Well, there is another side of the coin. Companies do not notice their shortcomings until the “thunder strikes”, and when it strikes, it may be too late.
Therefore, learn not just to recognize the shortcomings, but to use them for your own commercial purposes. Have you ever received e-mail responses to comments about the work of a particular service? If yes, then be sure that such a company works in the right way, cares not only about its services and customers, but also about its reputation.
Also a very interesting move was chosen by a large printing company in Ukraine. On the main page of their website it is written that they are the number 2 company in Ukraine, and this fact haunts them. Therefore, they work 24 hours a day, seven days a week, have the lowest prices and optimal quality. And all in order for buyers to appreciate them and be able to call them the best company in the country.

5. Tell me how act farther

The scientist has repeatedly focused on the fact that a person perceives even the most relevant information worse if it is not followed by a clear instruction for action. This effect is seen very clearly in sales. If you do not tell the client why he needs this or that product, then he is unlikely to buy it.
And if, when choosing a blender, you show what wonderful cocktails it can make, that you will pamper yourself and your family with fresh smoothies and delicious creamy soups every day, then the desire to buy this blender will increase significantly.

6. None doesn't like to wait

A very important factor in online shopping is the delivery time of goods. Therefore, you must clearly outline when and what time the buyer will be able to receive the product he has chosen. This is very important on the eve of big holidays, when a delay of at least one day means that you will not receive money for the goods.
The largest online store of household appliances in Ukraine, when ordering goods, always calls the buyer back, specifies the day of delivery, address and even time. The courier arrives within an hour of the appointed time. Clarity and responsibility - this is what can distinguish you from many competitors.

7. Find a competitor

Try to create a competitor for yourself, even if it is virtual. Your offers, against the background of the opponent, should look more attractive and impressive. This will allow the buyer to understand that you care about pricing policy, always try to make more profitable and relevant offers, always go one step ahead.
In the world of big brands, there are plenty of such confrontations - Apple and Samsung, who are fighting in the smartphone market. And what is the well-known couple of Pepsi and Coca Cola worth to everyone. You can watch their "battles" forever. These posters, videos, billboards with each other's jokes attract the attention of millions of buyers around the world. Surprisingly, both win in such a war, because attention is riveted to both brands.

8. Engage like-minded people

Very often, companies use this psychological move. They claim that when buying a product, part of the money will go to charity. According to surveys conducted in the United States, more than 60% of buyers were inspired to make a purchase in this store precisely by the fact that the proceeds from sales will go to those in need.
Such charity events are often held by McDonald's, but the most striking and spectacular was the action from TOMS Shoes. The meaning of the action was that when buying any pair of shoes, the other pair will go to the children. As a result, the company has sold millions of pairs of shoes around the world, and another million went to the kids.
Such promotions are also highlighted in the media, which will be an additional good advertisement for your business.

9. Proof of

Your site must have reviews about a particular product. Studies show that the buyer is more willing to make a choice when he sees hard facts. If 500 people have bought this product, left a bunch of comments and put good ratings, then the probability of buying will be much higher than a cheaper product with the same characteristics, but without reviews.
Motivate users to leave their reviews, and after some time this will significantly increase sales and improve conversion.

10. Surprise their clients

Don't be a standard and template business. Try to constantly surprise and delight your customers. A striking example is home appliances stores, which add a small bonus to a standard order in the form of some small equipment: speakers, headphones, a mouse for a computer, etc. The user does not expect this, and such a gift will be very pleasant. Believe me, he will tell dozens of friends about it, leave a flattering comment, and will also order from you more than once.