Internet business promotion secrets

Hello dear readers! With you webmaster Alexander, founder of the Anatomy of Business project.

Now it is difficult to find a company owner who would not be interested in promoting their product or service via the Internet. And there is nothing surprising. Many have already appreciated the potential of the World Wide Web. This is explained by the fact that the Internet is an almost unlimited source of targeted customers for your company. Millions of users use the World Wide Web to find what they need. Without going far for an example, let's imagine that you are the owner of an auto parts company. To assess the potential of the market, we will use the Yandex Wordstat service.

What do we see here? Over the past month, Yandex made 477,595 queries for the word "auto parts" and 116,364 queries for the phrase "auto parts store". Imagine now that all of these are your potential customers! These are people who need auto parts and are willing to buy them. If we evaluate the total market of orders that are made on the Internet, these are billions of rubles! And everyone can take a piece of this huge pie.

How to start promoting online

Three main misconceptions about online promotion

- Many people who are just starting to be interested in promotion on the Internet think that there is some kind of magic button, by clicking on which you can immediately get crowds of customers and dozens of orders. Actually it is not. Hundreds of specialists are engaged in the promotion of projects on the Internet, and this increases competition every day.
- One of the common misconceptions is that many people think that with a budget of 10,000 rubles. you can organize a powerful promotion on the Web. It must be understood that good progress can only be achieved with proper and stable funding.
- Also, many aspiring entrepreneurs believe that by ordering a site from a webmaster for 20,000 rubles, they will immediately fall into the top ten most popular requests from Yandex and Google. Keep in mind that a webmaster and an Internet marketer are two completely different specialties. As a rule, the webmaster does not think about how the site will be monetized.

The correct sequence of actions when organizing promotion on the Internet

Many people ask me what and when to do to organize the promotion of the company's website. Here is the most correct sequence of actions.

Step 1. Choosing an Internet Marketer or Company (1 week)

Perhaps this is the most important stage when launching an advertising campaign on the Internet. It depends on the Internet marketer how successful the entire further campaign will be. When choosing a specialist, first of all, pay attention to the results of his work with previous clients. Feel free to ask what was implemented by him. At this stage, you need to prepare the terms of reference. Subsequently, the Internet marketer will rework and optimize it for the work of the webmaster and web designer. At the same stage, the marketer must determine the most priority areas for promoting your company: SMM, LP or SEO - and specifically “paint” them. Of course, it is best to move in three directions at once, but only a few companies can afford it.

Step 2. Development of terms of reference for the designer (1 week)

The focus at this stage is on the "usability" of the site. An Internet marketer, based on his own experience, prepares a clear TOR for the designer. I do not recommend writing the terms of reference for website design without experience. The maximum that you can afford in this case is to express general recommendations and wishes. There are hundreds of nuances in Internet marketing that you simply may not know.

Step 3. Design development (1 week)

It is also a very important step. Together with an Internet marketer, choose the most suitable web designer who will create the appearance of your future site.

Step 4. Site layout (1 week)

When the site design is ready, it's time to think about its layout. At this stage, close interaction between the Internet marketer and the layout designer begins. Within a week, the site should be prepared for the next important stage - SEO optimization and setting up contextual advertising.

Step 5. Setting up contextual advertising (3-4 days)

Step 6. SEO-optimization of the resource

SEO is one of the most complex processes in promoting a business on the Internet, but at the same time one of the most effective. If in Yandex-Direct the cost of a click sometimes reaches $10, then with proper SEO optimization, such clicks will be free for you in the future. Let me give you a vivid example: the site s4galaxy.ru. A team of specialists worked on it for 6 months, and today it is visited by 15,000 unique visitors per day. At the same time, there were no costs for Yandex-Direct. In the future, they plan to create an online store for this site, which will bring additional profit without any advertising. You can read more about the intricacies of SEO optimization in my article.