Promotion of a construction company on the Internet: how to promote a site

Competition in the field of construction and repair is high, and therefore the promotion of the site of a construction company is not a quick matter. In this area, attempts to get results in the short term will require high costs, which rarely pay off. At the same time, long-term promotion, based mainly on search engine SEO and high-quality advertising content, will bring a steady increase in organic (natural) traffic. And this is a stable presence in the TOP of search results and a constant influx of targeted visitors.

Promotion of a construction site: main stages

First you need to conduct a quality optimization of the site itself. We have already talked about how to do this more than once, and therefore we simply recall the main areas of work:

1. Checking the "purity" of the code and the quality of the resource.
2. Compilation. At the same time, do not forget that the competition in your field is very high, and therefore pay special attention to regional requests, if your geography of work is limited, as well as low-frequency specific requests. It is for these key phrases that your potential customers most often come.
3. Writing high quality unique content. Do not forget about filling in SEO tags (Title, Alt for pictures, etc.). We will talk more about the requirements for texts below.
4. Checking for the presence and correctness of filling in the robot.txt file, sitemap, checking and eliminating, if necessary, duplicate pages, creating CNC (human-readable), i.e. links that are easy to read and remember.

The site of the construction company must necessarily reflect all the services that you want to provide, current prices or an online cost calculator. By the way, the calculator can be without the final price. In this case, at the last stage, a form usually appears for sending contacts to the manager with a promise to carry out the calculation in a short time. Collecting contacts through costing is a popular and effective marketing ploy, as people who have already filled in all the data for the project, in most cases, agree to provide contacts.

Tools and methods

It is very important to have a portfolio of the company on the website with real photos of the work performed (in the process, before and after the repair, finished objects, etc.). After full filling and elimination of technical errors and shortcomings, it's time to start directly promoting the construction site.

To do this, apply the mandatory registration of a new site in major search engines. For Yandex, this is done here webmaster.yandex.ru/sites/add. In Google, the form for adding a site is located on the page: www.google.com/webmasters/tools .

You can also find similar services in any other search engines that interest you.

1. For Yandex, it is also worth confirming your rights on the site, setting metrics and using the analytics of these search engines to analyze the effectiveness of your work. Many seo experts claim that search engines are more supportive of sites that use their services, both paid and free. Of course, this statement cannot be 100% confirmed or refuted, but practice shows that it definitely won’t get worse, but it can be better.
2. Filling the site with interesting content, for example, blogging with useful tips.
3. Website promotion with article advertising, training videos, working with .

To promote a construction company, it makes sense to use contextual advertising only situationally, for example, for the sale of apartments in a facility under construction or a finished facility, if it is necessary to draw special attention to the facility. And advertising construction services using contextual ads rarely pays for itself.

Which ad to use for a construction site

To obtain a natural link mass while attracting potential customers, it is best to apply:

Requirements for texts and videos for a construction company

Construction topics should be based, first of all, on natural attendance, and only high-quality useful content can provide it. If your readers and viewers see that you really understand the essence of the issue, give useful practical advice, have experience in construction and repair, they will willingly, if necessary, turn from readers into customers, and will also recommend you to friends and acquaintances. And vice versa, even texts that are ideal from the point of view of search promotion with obvious errors in the essence of the issue will become dangerous anti-advertising for any construction company.

Therefore, for the construction industry, as well as for other similar services, it is very important to create content that is both stylistically competent and competent from the point of view of specialists. It is quite easy to achieve this. Just make a rule for yourself: any content should be carefully read by a professional builder before use.

Summing up

A long-term strategy for promoting a construction company is based on the fact that in the first 2-3 months you put the site in full order, start blogging on the site, a group on social networks, and so on. At the next stage, a permanent one is required due to high-quality natural links, and therefore the main costs with this approach to promotion are necessary to create useful content.

Our experience shows that with a competent approach to site optimization and a well-thought-out scheme for placing materials on third-party resources, traffic grows by 5-10 times within 4-6 months. At the same time, there are no costs for either contextual advertising or purchased links, and the site, once in the TOP of search results, remains there for a very long time. Of course, subject to further work to maintain the reputation of the company.