Methods of product promotion for any budget

Any businessman knows that the correct assessment and understanding of his products by customers leads to an increase in sales revenue. The task of a communicative marketing policy is to promote the goods of a manufacturer or entrepreneur. How is the distribution of products on the market and through whom? What are the ways to successfully sell a product?

Promotion- an action that is focused on increasing the effectiveness of sales through a certain communicative stimulation of customers, contractors, partners and employees. It pursues the following goals: increasing consumer demand and maintaining a positive attitude towards the company. Product promotion carries out such important functions, as:

creation of an attractive image of the enterprise: prestige, innovations, low prices;
bringing information about products, including their characteristics, to end users;
maintaining the relevance of the product (service);
motivation of all participants in the product distribution chain;
transformation of the usual perception of products;
dissemination of information about the reliability of the company;
promotion of expensive goods.

The totality of all these functions can be called a complex. That is, a complex for promoting trade items is a kind of generalization of marketing tools and techniques that guarantee bringing information about the entrepreneur's products to end consumers. This set of actions consists of different methods of product promotion.

Promotion Methods- These are certain marketing techniques, means and tools that are used in order to achieve the goal of increasing sales. They are considered an integral part of a well-formed and competent strategy for advertising products or a company's communication policy. There are a sufficient number of methods for promoting a product in marketing, among them there are some that are especially popular.

The main methods of product promotion - 4 components of a marketing campaign

Promotion method 1. Advertising

Advertising is a specific type of communication achieved through the commercial dissemination of information with a clear indication of the source of funding. You need to understand that advertising in general and it as a marketing tool are two different techniques.

An important function of advertising in the second case is to inform potential consumers about the manufacturer's new products. An entrepreneur can spend a lot of money on various campaigns to promote a product, but if it is not popular among buyers, then it is quite difficult to implement it.

The effect of product advertising on the consumer can be established by the following methods:

validity;
analysis of the proposed subject of trade.

When a person does not find these provisions in the information about the product, then the benefit from advertising is likely to come to naught. The arguments by which an entrepreneur can interest consumers in his product are divided into the following types.

subjective- this is the emotional mood that appears from viewing advertising (for example, after a video about juice "Orchard").
objective- this is the specificity of the product (for example, advertising tablets "Mezim").

Communication with buyers through advertising should be exclusive and different from the presentation of information about competitive products. Uniqueness can be associated with the product, with the scenario of the communication unit or the target audience using this product. The consumer must be provided with a special product, otherwise you should not count on successful sales.

If a potential buyer remembered your advertisement, then it conveyed certain information to him, which expresses the value and effectiveness of the campaign undertaken. According to the level of perception, three types of information used in the promotion of goods can be distinguished .

Demanded information that is accessible, understandable and quickly remembered. For such distribution of data, you can not spend a lot of money. Advertising will work even if you submit an ad in a newspaper with several lines. So, the target audience in the form of students will find information about writing essays and term papers without much difficulty.
Random information that is not remembered or stored in memory with great difficulty. This type of information is associated by consumers with the advertising medium. That is, the future buyer must understand that even if he needs this or that product or service, he can find it there. For example, most customers who decide to replace old windows with new ones realize that they will find many offers in free advertising publications. Accordingly, the task of the window seller is to regularly submit advertisements to newspapers that are freely distributed among consumers.
Unnecessary information that the consumer ignores or annoys him. There are products intended for a narrow target audience, an overabundance of advertising of such items can unnerve other people. Sometimes the seller does not know which buyer needs his product, and which one will be dissatisfied with the often found information about him.

When a person consciously comes to understand that he needs the advertised product, he makes a decision and buys it. The purpose of marketing is to correctly identify the target audience and create a tool for communicating information about a particular product.

You do not need to make every effort and force them to buy your product, you need to correctly approach the formation of a communication campaign that leads the consumer to a conscious purchase. Advertising methods for promoting goods are quite effective if the provisions of marketing are correctly applied.

Promotion method 2. Direct sales

Conducting a dialogue between the seller and the buyer, the purpose of which is to assist in the acquisition of products, is called direct sales. This method of promoting a product does not require any financial investment and is considered the highest level of business formation, rather than the provision of any services or ordinary retail.

Even if all marketing conditions are met, but with a careless attitude to direct sales, the manufacturer will not be able to effectively promote his product. The secret of this type of implementation is that an ordinary seller not only accepts orders, but becomes an initiative earner of transactions.

We do not recommend ignoring direct sales, as this can significantly reduce profits. For example, an entrepreneur has chosen a good location for a commercial outlet, has taken a high-quality product in demand, but the sellers are rude to customers, not interested in revenue, and, as a rule, the level of trading operations will be extremely low.

The primary function of personal selling is to transform the sales agent into a deal maker. The formation of this type of sales of goods consists of two main aspects.

Customer orientation. This method is aimed at determining the needs of buyers and the recommended ways to implement them.
Sales orientation. The method is considered offensive, as it is aimed at aggressively obtaining deals by any means.

Pros of personal selling:

personal attitude to the consumer and the ability to give out all the information about the product;
minimum expenses that do not bring financial effect;
feedback with the consumer, allowing to make changes and additions to promotional activities.

The disadvantage of this method of promoting goods is the high level of turnover costs. The more exclusive the product being sold, the more effective personal selling.

This method of implementation brings good results in solving the following marketing tasks: searching for potential consumers and information about the market, etc. Relying on competent sales personnel, the entrepreneur is able to effectively communicate with customers and quickly respond to changes in the market situation.

Promotion method 3. Propaganda

Propaganda- this is a procedure for the formation of reliable relationships with society by free use of space and time in the media. The purpose of this tool is to create a favorable attitude towards the company in order to make the most effective communication actions in the future. Propaganda concerns the entire enterprise, and in order to conduct public advertising, it is necessary to have a large amount of information about the company, including confidential information.

The most important propaganda mechanisms:

speeches: representatives of the company should be active at the opening of various event events, delivering welcome speeches at them;
Events: holding and participating in seminars, round tables, online meetings, press conferences, competitions, exhibitions, competitions .;
news: bringing good news about the company, its products, personnel to the media;
publications: newsletters, brochures, reports, articles in newspapers and magazines and other materials that can be used as a means of influencing markets to promote goods;
sponsorship: provision of material and financial assistance to accompany various events: sports, charitable and other significant for the public;
means of identification: use of the company logo, business cards, uniforms for staff, a uniform style of office interiors, promotion of promotional materials about the enterprise, development of letterheads with its logo, etc.

The direction of propaganda is addressed to the following subjects:

consumers: to create a trustworthy business card of products (including the environmental friendliness of the product) and the company's reputation, using the method of holding public events, promotions, advertising in the media, etc.;
counterparties: to grow the trading network, attract new customers and partners through the organization of presentations, exhibitions, advertising, etc. Through activities such as product presentation and contact with customers, you can get a double benefit for the company;
key journalists(radio, TV, Internet, press): for free promotion of information about new products, important events in the life of the company, using the method of holding press conferences, as well as distributing press releases, etc.;
state and municipal authorities and administrations: to participate in public and social projects and sponsor cultural events, etc.

Propaganda activities are developed and implemented in several stages.

Definition of tasks.
Selection of means of appeal.
Organization of appeals.
Implementation of events.
Analysis of results.

One pattern can be identified: propaganda prevails over advertising with a high level of market monopolization. Otherwise, according to the commercial results, the activities of the first campaign will be less effective than those of the second campaign. In any case, propaganda loses to advertising in promoting goods.

Promotion method 4. Sales promotion

The use of certain means that are designed to stir up the interest of the target audience in response to various activities within the boundaries of marketing and communication strategies is called sales promotion. This is another tactic for revitalizing the business process.

Sales promotion is a short-term market stimulation tool that is not able to guarantee either a stable demand for products or attracting new regular customers. But an entrepreneur can get a result much faster from such a maneuver than from other methods of promoting a product.

Incentive tools include: brochures, diagrams, presentations, posters, souvenirs, advertising inside product packaging, calendars, exhibitions, catalogs, stickers, tables, etc.

The focus of this tactic of activating sales is addressed to the following subjects.

Subject	Target	Methods
Buyers	To purchase more items	promotions aimed at promoting new products; various competitions; distribution of free samples (probes); games, lotteries; demonstration of products by the promoter; loyalty programs (discount card, repeat purchase discount, etc.).
Counterparties	To influence the number of transactions in the direction of their increase	proper staff training; provision of campaign materials and related equipment for trade; provision of information, legal and other services; organization of authorized dealership; competition based on sales results.
sales staff	to motivate employees to attract more customers, as well as to improve the quality of service	material motivation in the form of accrual of bonuses, payment of bonuses; moral encouragement in the form of rewarding with diplomas, thanks; holding competitions among sales managers; payment for travel vouchers for employees who have no comments from the company administration; carrying out studies, retraining, advanced training, treatment of employees at the expense of the enterprise.

What determines the methods used to promote the company's product

Promotion Campaign Objectives

The impact of promotional goals on the methods chosen can be summarized as follows. If the enterprise is faced with the task of generating information about new products, then priority should be given to advertising, and not to other types of marketing.

If the goal is to bring out the detailed characteristics of a durable product, then it is preferable to use personal selling and sales promotion to further attract customers to retail outlets, while advertising should be used in moderation.

Target Market Characteristics

The choice of methods for promoting goods is influenced by the prevalence of economic relations of the enterprise, as well as their geographical and socio-economic characteristics. If the market is small, then it is better to choose personal sales as a sales method. If products are sold within a limited region, then your method of promoting the product is local media. If on a national scale - national mass media.

Product characteristics

The promotion method is also influenced by product characteristics. To promote technical products, it is better to use personal selling; products intended for the mass buyer - advertising campaigns; seasonal products - enhanced sales and sales promotion techniques.

It is sometimes impractical to have a full staff of sales managers throughout the calendar year, since it is not always necessary to apply the method of personal selling.

Product life cycle stage

The choice of methods for promoting a product depends on what stage of the life cycle this or that product is at. It is good to accompany the stage of introducing a new technical product to the market with personal sales and sales promotion, and for everyday items - with advertising campaigns.

At the stage of stagnation, marketers tend to reduce the promotion of the old product. Communicative information blocks are no longer such an effective tool as they were at the time of product introduction. In this case, it is better to use the method of direct sales and sales promotion.

The cost of goods has a significant impact on the choice of the method of their promotion. Increasing personal sales will require products with a high price, and for low-cost products, the tactics of using advertising are excellent.

Possibility of applying the method

The choice in applying one or another method of promoting a product depends on bringing it to the target audience. So, for example, at the state level there may be a ban on advertising a particular product (alcohol, tobacco). The aggravation of the problem is observed when the goods are promoted for export.

In particular, in the Scandinavian countries, advertising on TV is minimal. The difficulty may also lie in the fact that the company's desire to recruit sales representatives does not match the level of supply of necessary specialists in the labor market.

Effective modern methods of promoting goods and services

Promotion method 1. BTL events

The concept below the line (from English - “under the line”) carries a full range of practical activities. The term arose by chance: the director of an American firm had to approve the budget for an advertising campaign that included classic media information.

The manager considered that such events would not be enough and, under the line of existing costs, added by hand additional costs for the distribution of free product samples, promotional coupons for participating in contests and receiving gifts.

In modern reality, the buyer enjoys the presence of a wide range when purchasing the things he needs, as he has unlimited access to a large range of goods and services. For a person, the possibility of choice, the satisfaction of needs, personal positioning, the need to participate in the creation of new public goods are important.

If the target audience of the manufacturer consists of such buyers, then each time it is more and more difficult to develop an effectively selling product. That is why new methods play a big role in promoting a product to ensure customer loyalty. After all, they guarantee bringing a unique product to a specific buyer. BTL services have all of the above qualities, and therefore, they are actively developing in the Russian Federation.

The main tools used in the field of BTL:

competition - a procedure for promoting a product, as a result of which buyers perform a specific task, show their knowledge and skills in order to take the prize of the competition;
presentation - presenting a product with a demonstration of its characteristics and specifics;
tasting - providing an opportunity for future consumers to taste the product;
distribution of advertising and information materials (leaflets, discount coupons) - the offer of special tools to stimulate sales or the design of advertising at retail outlets, which would allow the promoted product to be actively sold directly in the store.
sampling - distribution of samples (probes) of the advertised product;
lottery - an event during which a winner is randomly determined;
premium (present for the purchase of goods) - promotion of products through the introduction of a special offer.

Promotion method 2. Telemarketing

One of the new methods of product promotion, used in addition to advertising or direct sales, can be used both as programs for finding information and for its distribution. This method performs the following tasks:

networking with regular customers ;
highlighting real "leads" from public mailing lists;
direct sales future buyers by phone;
relationship use for the production of a new product;
hosting an event after the implementation of direct sales programs;
further work with "tips" for sales who were attracted through advertisements, direct selling events or through intermediaries;
establishing contacts with buyers within the boundaries of the relationship marketing program;
attract reluctant consumers by offering them new products that arouse their interest;
conducting marketing research, and the use of various surveys and surveys to further evaluate customer response to new products.

Based on this method of product promotion, it is possible to obtain a variety of information from participants, analyze it, and use information bases to develop and implement further marketing programs.

Promotion method 3. Event marketing

This is a set of ongoing activities to support the image of the enterprise and manufactured goods, to promote the brand through unforgettable and exciting events. That is, with the help of certain actions, the company is in contact with its customers, which, in turn, creates a favorable image of the company and consumer interest. The types of event marketing activities are presented below.

Special Events(special events): advertising tours, festivals, sports competitions, organization of city holidays, awards, promotions for the media. Such events are favorable for creating the image of the company, as well as for the formation of the reliability of the brand. As a rule, after a successful event, a positive response from the target audience follows in the form of increased loyalty to the company and a pronounced interest in the product produced by regular and potential buyers.
Events for partners, dealers and distributors(trade events). Such events are both business and entertainment in nature, for example: presentation, round table, reception, seminar, congress, conference, forum. The purpose of such actions is to clearly demonstrate the positive qualities of products, convey the latest goods or services to consumers, exchange experiences, find new partners, etc.
Corporate events(corporate events): celebrating state, professional holidays, anniversaries of the company, birthdays of employees, joint holidays with the team. Such events allow the director of the enterprise to become a more authoritative and respected leader for his subordinates, effectively convey the ideas of the company's administration to each employee, and show the care and attention of the authorities to the staff.

Promotion method 4. Children's marketing

Children have long been recognized as full-fledged and special consumers, and, as a result, such a method of product promotion as children's marketing has appeared. To develop such strategies aimed at the audience of the younger generation, it is necessary to deeply study its specifics.

A manufacturer of children's goods should focus on the needs of schoolchildren and younger children, as well as on the perception of the world through the eyes of a small person. For such marketing, it is important not only the quality and appearance of products, but also the packaging, as well as the methods used to promote and distribute the product.

Children's needs change as the child grows psychologically and physiologically. This category of the population gives an instant reaction to any social and social changes, this feature is successfully used by marketers in the development and promotion of children's products. Consider why the younger generation is an extremely attractive target audience for marketing:

children are very emotional when buying goods that are interesting to them, they easily say goodbye to money;
often the guys manage their pocket money on their own;
children have influence over parents who buy many items for them;
the child, as a rule, retains interest in a particular brand of a particular product for a long time;
Children spend a lot of time watching TV and, accordingly, advertising.

The children's audience is more often represented not by buyers, but by users. The product for the child is purchased by the elders, but the role of the baby in making a purchase decision is significant. Parents listen to the desires of the child, assist in choosing a particular brand. As a result, when the child makes the final decision to buy a product for children, it is made under the influence of the opinions of adults. Manufacturers and retailers who rely on children's marketing need to understand this.

Promotion method 5. Promotions

In order to become more famous, companies arrange various show programs and presentations, sponsor socially useful events, city holidays, competitions, festivals, where advertising campaigns are widely carried out and free samples of goods are distributed.

The manufacturer is interested in the quick response of the consumer to the actions to promote the sale of a new product. To date, promotions are the most effective method of promoting a product, it is not surprising that the number of promotional events has increased.

It is important not just to show the buyer a new product, you need to do it brightly, boldly, with high quality. Such promotions should be approached responsibly, it is necessary to purchase materials, arrange transport support, order souvenirs, invite the media to review events, arrange in advance price lists, catalogs, brochures, leaflets, business cards, invitation cards, etc.

Decide which of the staff will actively offer your product to customers. Promoters are specialists who advertise products, who must have the skills of cultural communication with potential consumers. The activity of product promotion directly depends on their professionalism.

Promotion method 6. Merchandising

Merchandising refers to new methods of promoting products. Receptions of this kind can completely replace the usual seller. This technique attracts the buyer to the product right at the point of sale.

The main goal of merchandising is to make products easily accessible and attractive, as well as to simplify the procedure for purchasing them. The functions of the method are:

control over the availability of goods on the shelves of retail outlets, taking into account the popularity of certain items;
organization of sales points and their supply with all necessary materials;
ensuring the layout and location of products, i.e. presentation of specific products.

First, it is necessary to create a commensurate stock of goods, and then they are placed in retail outlets in a certain assortment and volume. In merchandising, it is extremely important to choose and position promotional materials correctly, such as:

price tags,
stands,
booklets,
coin boxes,
posters,
hanging and floor model products.

Display of goods (exposition) is considered one of the most important methods of merchandising.

Exposition - the procedure for placing products on specialized commercial equipment. If the display of goods is made in places that catch the eye of a potential buyer, and the packaging of the items itself has a presentable appearance, then sales of such products grow quite quickly.

Promotion method 7. Packing

The appearance of products should not be underestimated, as it plays a large communicative role in marketing.

Packaging (package) - a kind of product shell, which is a progressive and independent form of promotion. It can be used as a tool for presenting and communicating information sent through marketing communications. In today's reality, packaging is a significant means of influence through which the manufacturer communicates with customers.

Due to the fact that most of the outlets are focused on self-service, the role of the outer shell is great and has a significant impact on the degree of product promotion on the market. Packaging should attract the buyer to the product, convey its features and characteristics, assure the consumer of the quality of the product, create a good impression, etc.

An important role is played by increasing the income of buyers. As consumers become more affluent, so does their willingness to pay for quality, reliability, brand, convenience, and even better packaging.

The manufacturer himself understands that good packaging helps in advertising the product, in recognizing the brand. A creative and innovative approach to the development of packaging also brings benefits to the manufacturer in the promotion of goods, and allows the designer of the company to realize his creative ideas.

Promotion method 8. Film merchandising

When designing and developing packaging, the manufacturer often focuses on one or another movie or cartoon character, as well as on any items that are widely used by them. It is extremely effective to use film brands in the product market.

Against the background of a certain figure of a character from a movie, promotion of goods gives a certain advantage to the manufacturer. This reduces the cost of launching new products and significantly reduces the time to market for new products.

Due to the fact that screen characters are widely known and recognizable, consumers are more likely to remember brands that use movie brands to promote their product.

Example of cinema merchandising (Hulk figure in a shopping mall, Bangkok)

Expert opinion

Features of promotion through event marketing

Sergey Knyazev,

general producer of the Knyazev group of companies, Moscow

When there is a need to increase sales everywhere throughout Russia, then you need to hold a mega-event in the capital of the country, which would cause a resonance in the federal media, or organize a series of actions in the largest cities of Russia. The budget for measures to stimulate the sale of products in the country will amount to 25-100 million rubles, to promote goods in the territory of a particular region - 2-20 million rubles.

The main items of expenditure: coordinating events with the city administration, finding a venue for them, developing a script, technical support (light, sound, monitors, special effects, etc.), preparing props, costumes, scenery, inviting the media, artists, well-known public figures people, etc. We must not forget about secondary costs, depending on the specific theme of the action.

The result is not at all difficult to determine and fix: set the level of sales before and after the event. The results can be calculated both as a percentage and in units of goods sold. Applications are a good indicator, evaluate the number of orders for a product (service) before and after the event.

Do a survey of your company's sales representatives and dealers, they will see changes in the increase in demand for your product like no one else. For example, our company organized a fireworks festival to establish the Sharp brand in the market.

The festival gathered half a million people, various media covered the event in their publications. After the holiday, held on a grand scale, many retail chains selling goods from this manufacturer saw a sharp rise in sales of Sharp products. The result of this event was preserved for quite a long time.

The main methods of promoting goods on the Internet

Create your own website

Almost any company has its own web resource, the address of which it actively distributes on the Internet. On the site you can find the full amount of information about the work of the enterprise, prices for products or services, contact information, etc. Often a web resource is made in the form of an online store. Within its framework, a potential client is invited to choose a particular product, look at the characteristics declared for it, consumer reviews, and buy products with home delivery. Modern sites are equipped with a callback service.

SEO optimization

SEO optimization is a set of actions that are used to increase the rating of a company's website when its content is indexed by well-known search engines such as Google, Yandex, Rambler and others. The purpose of this technique is to increase the number of visits to the company's website and, accordingly, the number of future buyers.

banner advertising

Banner and contextual advertising is a fairly effective method of promoting goods on the Internet. An ad in the form of a banner, i.e. a graphic drawing with a link to the company's web page, placed on resources with a large number of visitors, is extremely effective for product promotion.

Such popular and active sites, in addition to bringing useful content to people, are large advertising platforms used by various companies to promote their products. Such information attracts potential consumers, arouses interest in a new unique product, thereby provoking a purchase.

contextual advertising

This type of advertising is also widely used to promote a product. It works efficiently and quite simply: information about your company or a new product is displayed on specialized sites whose target audience matches the theme of the advertised product.

Viral Marketing

Viral marketing is the active dissemination of the information you need through the Internet. In a couple of hours, a huge number of users can learn about your product or about a planned company event. This method of product promotion is widely used by entrepreneurs.

The effectiveness of this technique does not need to be proven. The main advantage of the method: the absence of financial costs, since information goes to the people without the involvement of specialized advertising agencies. The person who received such an advertisement is already favorably disposed towards it due to the fact that it came from the same user.

Social media

SMM promotion is an excellent method of promoting a product on social networks. These Internet platforms contain a huge number of users, therefore, by advertising themselves and their products using SMM, the company will definitely find a target audience that will increase sales of a particular product. You can engage in marketing in social networks for a long time and completely free of charge.

E-mail newsletter

Email marketing is also a popular and effective method of product promotion. Messages with advertisements about the product are sent to the e-mail addresses of Internet users. Such emails contain information about planned events, contests, discounts, promotions, bonuses, etc.

Companies using this method of product promotion should not forget that users must first agree to receive such mailings.

Expert opinion

Free advertising can be better than paid advertising

Kirill Redin,

General Director of the trade and production company "Octopus-DV", Khabarovsk

In 2011, our company developed high-quality selling texts and distributed them on such free advertising platforms as "From Hand to Hand", "Pulse Price", "Goods and Services", etc. Sales increased 3-4 times, which amounted to about thirty doors per month. During this experimental period, we did not serve other advertising than in free publications.

Previously, we searched for buyers in construction site chats, where users shared with each other successes and failures in repairs, choice of materials, brand evaluation, etc. The manager of our company started a correspondence and talked about high-quality inexpensive doors that he installed at home . Entering into such dialogues on 25-30 specialized sites, we were able to sell 4-8 doors per week.

Advantages. Advertising texts are not perceived by people precisely as advertising, the absence of costs.

Disadvantages. Time costs. At least one supervisor is required.

What are the methods of promoting a product to the market with minimal costs

Method 1. Exhibitions

A great way to advertise your company among competitors and consumers is to participate in an exhibition. To do this, you do not need to rent an expensive site, install a stand. Think about how you can creatively and effectively participate in the exhibition, while getting the maximum amount of data on potential partners and customers, as well as expressing yourself.

Carefully review the invitation of the exhibition organizers and the venue, look for a low-budget way to demonstrate your activities. It is enough just to place the name of the company in the event catalog or on the website. You can rent a couple of square meters at the entrance to the exhibition, hire a teenager who will distribute tasty or healthy little things, accompanying them with business cards with your company's contact details.

Method 2. Press Releases

A good way to promote your product is to issue weekly press releases about the work of your company. You should not make them very voluminous, enough text on half an A4 sheet, accompanying it with a few key phrases about the company.

Informative occasions for press releases about the company must be sought throughout the week. Organize the data collection and processing scheme. Post articles about the company in all sorts of ways: websites, a corporate publication for regular consumers, newsletters, ads on the trading floor, etc.

You can register your message for free in the press release directories. Be active in sending company news to various publications in your area, both print (newspapers, magazines) and online media.

Method 3. Cases

Cases are called success-story or case-study, they differ from each other in nature, but the essence is the same - to demonstrate to people of your target audience on a specific example how to solve their difficulties. It is better to write the narrative according to the schemes: “problems – solutions – effectiveness”, “unsatisfactory DO – great AFTER." Such stories are interesting to users.

Plots should not be presented automatically and dryly, they should be humanized. You need to write stories in simple language, imagine that you are addressing a story to your friend. The main thing in such narratives is not to set the goal of increasing sales, you simply report some events and show how you got out of this or that situation, while the other person is suffering. In this case, you do not impose information, you share it.

Method 4. Reviews

It is imperative to collect feedback from your customers from the moment you first started doing business. If your client is a well-known enterprise, then include it as an example in your advertising campaigns.

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