How to increase the reach of VKontakte by 10 times

If a skilled archer had aimed poorly, it would have ended in tragedy. But if you post pictures and text randomly in your group, you also lose a lot.

Let's try to hit our target audience with the help of a targeted content plan. Approximately the way the Swiss shooter Wilhelm Tell did it in the 18th century ????

Stage 1. Define the target audience

We believe that the most valuable part of the commercial group's target audience is the discussion audience. As a rule, these are those who are planning or have already made a purchase. Usually these are the topics "Question-Answer" and "Reviews". Let's see what happens if we focus our content strategy on them.

Stage 2. Select the target audience

How exactly? Using the Pepper.Ninja service.

Stage 3. We analyze the tastes of the target audience

1. We use a content popularity analytics service, for example, Popsters. Let's run all the communities obtained at stage 2.
2. Let's choose the 5 highest ER (Engagement Rate - engagement) posts
3. Let's determine how many posts there are for each type of content - useful, entertaining, news, communication. Except the sellers.

Stage 4. Draw a content plan

Earlier, in Step 3, you determined exactly:

• What topics are most popular among the target audience.
• What types of posts on specific topics resonate.

• how many posts of a previously defined type and topic should be posted per day;
• the number of posts that you are able to post per week, month.

The result is a content plan that takes into account the history of the most viral posts.

Stage 5. We hit the bull's-eye

This approach to content planning takes a lot of time to develop, but yields excellent results:

• determines the best content for an active audience;
• removes the question “What to post today?” from the content manager.

Using this technology, we repeated the feat of the famous shooter :)

This can be seen on the screen - the content plan developed for our client increased engagement by 10 (!) times. Let me remind you that we focused our content strategy on an active audience of Q&A and Feedback discussions.

Use this feature for your groups and watch the reposts grow faster than you can keep track of them. As a result, people who are interested in your product or service join your group. And this means that you hit the bull's-eye and soon your sales will grow????

P.S. I will be happy to chat with you