How to increase online sales

How to increase sales using the Internet is a question that worries any entrepreneur, which involves a long process of website promotion with constant changes, improvements and analysis. There are many tricks (from technical to psychological) that will help to attract, retain and motivate a customer to buy. After all, even if everything is fine, increasing sales will not hurt. And if not, then something needs to change. We will share the secrets of how to increase online sales and consider the key points.

1. Design: ui/ux

When Google first started with SEO copywriting scoring rules, they had this one authority metric tied to page links. But even pages with high authority could not be lucky enough to get into the TOP positions of search results. PR is a small part of the overall algorithm, where link anchors have a huge impact on ranking. The text on the pages themselves is also taken into account.

Add to cart" - works worse than "Buy". "Buy now!" works better than "Buy".

1. Button "buy"

According to the heat-visual click map, everything below the “scroll area” is viewed by about 40% of those who landed on the site. This zone, as practice shows, does not help increase sales using the Internet. Therefore, do not make perhaps the most important button at the bottom of the page (only the most persistent reach the end). Remember, it should attract attention and call to action. Play on contrasts, but the main thing is not to merge with the background.

2. Navigation and cross-references

Do not distract a potential client from the true path by posting links that lead him away from the goal.

3. Simple checkout form

For the first time, email and full name are enough for contact information. To increase sales via the Internet, specify more detailed information (phone number, address, etc.). Don't ask more than necessary. But remember that some will call themselves, others will place an order through the basket, and others will ask you to call back. Take care of all categories of potential customers

4. Add "lures" to your shopping cart

For example, hints in the form of "by adding products for another 150 rubles, you will receive free shipping" or "with this product they often view this." Put change as a gift in the default shopping cart. If you don't like it - delete it (but most likely not. :)

5. Specify contacts and methods of communication

Post phone numbers and means of communication in the upper right corner and in large print in the footer. The more communications on the site, the better.

6. Set the call to the site

Call tracking and callback functionality will expand the contact base, and, accordingly, increase the number of online sales.

Remember, if it is difficult for the buyer, he will “turn around” and go to another store, where he will do similar actions, only faster and without taxing his brain. It is impossible to increase sales via the Internet if you complicate the life of the user and do not go forward.

2. Keep statistics

For example, the site has pages through which visitors leave the site most often - this is a signal to refine the page. The visitor did not find the necessary information = the loss of a potential client. Constant, even short-term monitoring, in the long run will save money and keep the client. For example, you launched a ready-made version of the site. Write down all the indicators and change the content or appearance (the so-called A / B test). Compare, change the “call to action” or the offer itself. Or, if there is a call to action in the second mailing list, add it to the third and see what results it gives.

The more potential buyers visit the site, the more likely it is to increase the sales of the online store. Explore the demand for an offer, look at competitors. In general, study the niche. Register on various platforms (be where the target audience is), be active on forums, create groups on popular social networks. This way you will increase your engagement rate.

Another important point is remarketing and delayed conversion. If a potential client, after visiting the site, for several days sees an advertisement for a company with an abandoned basket of an order and a discount on its purchase, wherever he goes, he subconsciously takes your company more than any others, including competitors.

And if the task (for which he got to the site) is not solved, then the target client will return to the resource for the purpose of buying.

4. Content

1. Catchy headline

Each page and section of the site should reflect the information presented on this page and solve specific problems. If, when clicking on the heading, there will be something else, then you should not count on any interaction and involvement. When selecting headlines, analyze the key queries for which you are searched. Use titles with calls to action.

2. Talk about the benefits of the product

Explain clearly (in the user's language) why you should be chosen. Emphasize all sorts of advantages and benefits to increase online sales. Be sure to illustrate the statements with pictures, reviews and videos - a potential client must be retained on the site. Write product descriptions according to the scheme of sales texts, but do not forget that such texts should be unobtrusive and realistic.

3. Blog

The company has competence in the area of ​​the product or service being sold. Potential customers need the same knowledge. Help them with this, write articles, share knowledge that will be indexed by search engines and drive traffic to the site.

5. Communication with the consumer

Channels of connection

• search engines (Google, Yandex);
• social media;
• messengers.

• friends of the sharer will see your product;
• the link to the product will remain forever on the user's page, which will be indexed by the search engine.

• offer customers free shipping;
• make discounts for regular customers;
• arrange sales;
• choose an inexpensive and pleasant trifle and bring it "in sacrifice" to customers. For example, a gift to a customer who placed an order for n-sum. Don't forget to trumpet it on every corner, otherwise how will customers find out about them :)
• joint actions with partners and cooperation;
• create an attractive and very time-limited offer for the client. For example, "Hurry up to get: the last 10 copies", "Three sets left." And do not forget to remind about it (often, but unobtrusively);
• hold contests

7. Working with target audiences

Create separate types of offers. People are different, and if someone buys a product without hesitation, then someone needs to see the trial version, etc. Pay special attention to those who have already made purchases from you. These customers have already dealt with you and have confidence in you. They will gladly come back if you remind them of yourself. For example, send a reminder with a promotion by mail.

• short text;
• write to the point;
• break the text into paragraphs or steps;
• do not forget about headings and sections of the text;
• limit the number of pictures.

An email will seem more personalized if you write it to a specific reader.

9. Increase the average purchase price and margin

An increase in the average check leads to an increase in sales in general. For example, the “buy two products, get the third free” technique works well. Triggers are friends of marketers. The principle of limiting the duration of the promotion works perfectly: buy a product before such and such a day and get a bonus. To increase the margin, you will need to look for new suppliers with lower prices. If that doesn't work, try raising the price slightly and see how buyers react. Despite the increase in price tag, it often helps to increase online sales.

10. Dealing with reviews