How to increase online sales

Creating an online business takes a lot of effort, but even more effort is required to take actions that will make this business as profitable as possible. Why does someone succeed, while the rest, at best, go to zero? Let's try to figure this out.

According to statistics, 98 out of 100 online stores receive only a third of the possible profit. They put products in their stores, some people buy them, but they don't take into account the complex work with potential customers. This is the main problem. If you are wondering how to increase online sales, you need to start by working on the target audience.

First of all, you need to sort out where you can find paying customers. There are five main areas to work on:

• Social networks are gaining momentum every year and are becoming the main platform for attracting buyers;
• Search engines;
• Messengers are losing their popularity, but still have a positive effect on conversion;
• YouTube;
• Email - no one has canceled the mailing yet, but only informative.

Advertising on social networks can be of different nature. You can use advertising as such in thematic groups with a large number of real users. It is important to advertise goods and services, not the online store itself. Why exactly? The question to ask is: what are buyers looking for? Specific goods, not a store. In this case, the possibility of their interest increases significantly.

The second option that can be applied to social networks is creating a personal online store group. It must be filled every day with articles that relate to the theme of the store. You can also post information about upcoming promotions there. We must not forget about direct contact with customers. You can conduct polls and contests every few days.

A good way to attract new customers is to give away products through reposts.

In search engines, people search for products by query. This is how they can get to the website of the online store. For this to happen, the text material on the site (descriptions of goods and services) must be optimized for search engines. At this stage, you need to familiarize yourself with the information on the meaning and use of keywords.

Using your own YouTube channel, you can inform users about the features of the product being sold.

YouTube can be used as a platform for a visual demonstration of the goods sold. These can be reviews of the equipment, functions and features of the functioning of a particular item. It is best to place a link to the channel in your groups on social networks and on those Internet sites where a large number of the target audience “live”.

Messengers and email should be used carefully so as not to alienate potential customers. It is best if the mailing list is filled with relevant and profitable offers. It must be specific.

The main points that repel visitors to an online store

If you seriously think about how to increase sales in a business via the Internet, then you should work on those points that repel potential customers in the first place. These include the following aspects:

strange and too bright design that looks unpleasant;

inconvenient to use navigation;

complex structure that causes difficulties.

The main rule is that the resource should be optimized for people and their needs.

An online store should be optimized for people and their needs.

Ways to increase online sales

1. Information must be accurate and specific, no one needs "water". The site should provide detailed facts about each product. Artistic means of expression, with which the categories of the site are described, are best left for a group or blog. Only real and reliable information will help the client decide on a purchase.
2. The "buy" button should be in the right place. The most erroneous location is at the bottom of the page, since few people get there without a strong interest in a particular store. That is why such an important button for sales should be in the most visible place and be large. Another point - this important button should stand out strongly against the background of the site, here you need a game of contrasts.
3. Work on increasing the number of potential buyers. You need to regularly use all free (at least) ways to advertise your resource. Advertising should be constant so that the flow of customers (which at first will be small) does not stop. For this purpose, free message boards and forums are suitable.
4. Use of visual materials. Each product must be accompanied by a high-quality and informative (can be supplemented with technical specifications) picture. Without this moment, the probability of sales is reduced to zero.

Work on improving the landing pages of the resource

The title should be effective and catchy. Each page should have its own unique title that will reflect the essence of the entire page.

The two main hallmarks of effective headlines are the use of keywords and the call to action.

Selling articles for a resource must meet the following parameters:

• brevity;
• ease of reading;
• materiality;
• literacy and appropriateness of the use of keywords;
• availability of bulleted and numbered lists;
• use of subheadings.

The benefits of the product should be described to potential buyers in an understandable language, without the use of complex terms. Here you can focus on the benefits of making a purchase in a particular online store.
In advance, you need to think about the navigation of the resource in order to make it as convenient as possible for use. It is important to use cross-links between resource pages.

The order form should be as simple as possible, therefore, if possible, it is necessary to reduce the number of fields to fill out. According to statistics, a third of customers are ready to give up making a purchase at the checkout stage due to the need to enter a large amount of information. Three required elements: email address, phone number and full name . All other sales managers will specify by phone.

Convincing website visitors to make a purchase

Profitability is the main parameter that affects the number of sales in an online store.

You can use the following methods to attract customers to make a purchase:

1. Free shipping on orders over a certain amount. There are two models at play here. Reaction to the word "free" as an indicator of the benefits of making a purchase. Efficiency also manifests itself in setting a minimum amount for free shipping. A person finds a product that costs less than this amount, but he has the thought “It’s better to buy something else that will be useful to me than to pay for shipping.” This is how sales volumes increase.
2. Video reviews and instructions will be an indicator of the practicality of the goods. This will convince buyers of their need. The information on the site should give a detailed answer to the question “Why do I need to buy this particular product in this particular store?”.
3. Using an individual approach to attract more people to buy. Purchases are given differently to different site visitors - someone makes them spontaneously, and someone thinks for days. Calls to action should target both types of buyers.
4. The practice of using several options and their analysis. Initially, it is not clear what design and what structure will be the most effective and attractive to potential customers. The trial version of the site can function for several months, then it can be adjusted. After that, you need to conduct a detailed analysis of the data in comparison. This approach will show in which direction of resource development it is necessary to move.
5. If it is still unclear how to increase sales in contact and similar social networks, then it's time to talk about conversion. A conversion is a metric that shows how many site visitors made a purchase. The average conversion value is one percent - out of 100 visitors, only one buys products. To increase this percentage, you need to work in all directions - advertise on social networks, work on the professionalism of the staff, improve the content of the resource, develop the area of ​​​​consulting and customer service on all issues.

Methods for increasing the average purchase price

"Average check" is one of the main factors that affects the profitability of the store.

Many users visit the site with the intent to buy one item, which may cost a little. One of the factors that affects the profitability of a functioning online store is the average bill.

There are several ways to help increase it.

• Introduction of shares- when buying two products, the third product is free. For the method to work exactly, you need to limit the validity of the promotion - the buyer will not have time to think.
• Use of banners and pictures- they should “stalk” the site visitor and report on the profitability of purchases.
• Availability in the range of demanded goods. Already in the first months of the functioning of the business, it will become clear which goods are in demand, and which ones are simply taking up space in the warehouse. The latter needs to be replaced and by trial and error to look for an alternative that will be in demand among visitors to the resource. You can conduct surveys on social networks regarding which groups of goods people want to see in the assortment.
• Dealing with price increases and decreases. The first option can be achieved by searching for suppliers with more favorable terms of cooperation. As for the second one, it can also work. It is necessary to change prices and analyze the result.
• Adding products of the day for which there will be a special price. Another way to increase sales through social networks on the Internet is to post information on such offers in groups and public pages. This offer can be placed in front of the "checkout" button, which will increase its hit in the basket. As such goods, you can use those positions that are not very popular.
• increase sales in an online clothing store can call to buy a set. This is an effective way to increase the average check. This is best suited for those online stores that sell clothing, but other industries can find application to this method.

The Importance of Having a Reviews Page

All buyers may have different opinions, but it must be taken into account. The presence of good reviews will be an indicator of the quality of the service provided by the store. They will inspire confidence in those people who have not yet made a purchase. If the reviews are negative, then this will allow you to find flaws in the functioning of the company and begin work to correct them.

According to statistics, 80% of potential customers are ready to make a purchase if they read a lot of positive reviews about the store.

Another point that reinforces the importance of reviews - it is a natural creation of unique content on the resource. People write their own, unique opinion. This has a positive effect on the indexing of the site in search engines.

There are many ways to increase online sales. It is necessary to use them competently in an integrated approach to maximize conversions. The result will not keep you waiting.