No matter how promising your business idea is, sponsors themselves will never come running. They need to be found, interested, convinced of the need to work with you. It turns out that almost anyone who knows about the rules of communication with investors can do this.
First of all, the owner of a start-up company must analyze the specific needs of his offspring. Do we need money or services, advertising or equipment?.. Depending on the answer, we determine the search area for the depositor. Often the sponsor is found in our field of activity or a related field. For example, searching for a rental space for a store may well lead us to such an owner who sees a future in this business and wants to invest in it.
There are specialized sites on the Internet that help the investor and the applicant meet. On such web sites, it is possible to create a profile of your project, as well as receive ready-made support offers.
We are looking for a financial backer. Is he 100% passionate about the idea to be ready to do the best for us? Have we developed a personal relationship and can we interact productively? Incorrect cooperation can negatively affect our business.
It is important to understand that sponsorship is not free. By accepting support, for our part, we undertake to fulfill certain conditions of the investor. It can be free advertising of his organization, payment of dividends from invested funds, and so on.
When presenting your company, indicate goals, opportunities and prospects. Separately indicate the benefits that the investor will receive from cooperation. Concrete motivation is the way to conclude a contract.
Look for an investor in advance even before the need for it arises. Even if investments are needed at a later stage of development, it is worth taking care of the connections today.
Do not attract too many sponsors to the project. A board of directors consisting of 5-6 people is much less likely to quickly come to a compromise than a group of 3-4 investors.
The described steps for finding an investor are almost universal. The main thing is an interesting idea and a willingness not only to take, but also to give in return. These whales keep favorable relations with any sponsor.
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