Effective business promotion: ideas and solutions

Any company needs customers and customers; it is on them, first of all, that business promotion is aimed, regardless of whether the Internet, traditional advertising or some other methods are used for this. But how to determine which investments will actually pay off and bring profit, and which will be a waste of money? Where you can not do without the help of professionals, and what can really be done on your own? What ways to promote a business to use in different areas? Let's figure it out together.

Promotion of your own business. Where to begin?

The most important thing for effective sales is to understand from the very beginning who your customer is, as well as clearly define your sales geography. Let's start with the last one, as the simplest one:

• If you open a store or workshop that will only serve residents of nearby homes, your business will not need to advertise on the Internet or television advertising. Enough beautiful signage and quality service. And the best advertising for you will be word of mouth.
• For a company that seeks to work with residents of a certain area, it is worth thinking about advertising in public transport, distributing leaflets, and designing advertising signs. Also worth thinking about. For example, create a group on social networks or advertise in communities.
• And if your sales geography covers at least a large city, business promotion on the Internet will become one of the most profitable and effective promotion tools.

After you have decided on the geography of sales and an approximate list of advertising methods that make sense to pay attention to, it's time to draw up a portrait of your buyer. Any advertising and promotion of a business must take into account this most important parameter. It is necessary to speak with the buyer in his language, focus his attention on solving his problems and those advantages that are close and understandable to him.

How to create a buyer persona?

If an existing business needs advertising, a buyer profile can be drawn based on your sales practice. A very convenient method is a customer survey. Come up with an advertising campaign or a bonus system that requires filling out a questionnaire. Let your customers speak for themselves.

What to do if required? In this case, you will have to rely on common sense, as well as study the work of competitors. In principle, for the first time this will be enough, and in the future the portrait of your buyer can always be clarified.

In addition, today there are a huge number of companies that are ready to offer you their own. If you plan to use their services, then the stages of determining the geography of sales, drawing up a portrait of the buyer, and even choosing priority methods can be left to professionals.

Briefly about advertising methods: comparison of effectiveness

Almost always, when discussing business promotion, business advertising becomes the main topic, because it attracts customers and buyers to any business. Today, there are many methods of advertising both online and offline. We list the most common:

1. TV and radio advertising (promotional video and audio clips, ticker, etc.) Works well for increasing brand awareness, . Such business promotion companies are mainly used by large corporations, retail chains, etc.
2. Bigboards. They are effective in the same areas as television advertising, but they operate within a certain locality or even district, that is, in places where they are directly installed.
3. Distribution of leaflets. The method is still used by small companies and stores to attract customers. The main target audience is people with low incomes, mostly the elderly, who do not use the Internet.
4. Advertising on the Internet is a very voluminous concept, which includes both, and work with social networks, and advertisements, and banners, and much more. It makes it possible to segment the target audience (advertising is shown only to potentially interested persons), allows you to immediately proceed to placing an order (purchase) immediately after advertising, effective sales are possible with a small budget.

How to promote your business online. Basic Methods

The first thing any business needs to start making money using the Internet is to create its own platform for selling goods and services. It can be your own website or an online store, it can be a group or a promo page on social networks, which also provides information about goods and services, as well as contacts for placing an order. Any promotion begins with the main thing - with the creation of the company's own space on the network, where goods and services are shown in detail and attractively for buyers.

Promotion of business on the Internet is a list of methods aimed at increasing the number of customers and buyers, and, as a result, increasing the company's sales. A very important feature of online promotion is the ability to obtain detailed statistics on the behavior of potential customers and analyze the effectiveness of advertising.

The key indicator here is conversion - the ratio of orders (purchases, subscriptions and other actions that the advertiser wanted to receive) to advertising. It is this indicator that is usually analyzed by a business promotion specialist, and cases of advertising agencies are based on it. The higher the conversion rate, the more effective advertising works.

How to attract interested visitors (potential customers) to pages with goods and services of the company:

1. Website promotion in search engines. The result is that your site turns out to be search engines for targeted queries, and obviously interested buyers come to you from the search. The most famous method, not the fastest, but not the most expensive either. At the same time, the effect of investments can be maintained for a long time.
2. Contextual advertising. A quick way to promote a business. Users see advertisements in the search results of popular search engines. Each click on such an ad is paid. Most often, this method is used for seasonal or one-time promotions, or to attract visitors to a new site, which is not yet in the best positions in the search results.
3. Work with social networks (SMM). A very popular method today. Creating and promoting a group where your goods and services will be advertised, attracting users to the group with the help of advertising posts and various promotions - all this works great in the field of selling goods and services to the public, and the B2B (business-to-business sales) sphere is becoming more and more active. uses social media. This method can be used both independently and to redirect potential customers to the company's website.
4. Banner and video advertising. These methods are used predominantly by large companies to increase brand awareness. The exception is where you can create interesting videos and advertise your business at the same time.

So what should you use to promote?

There is no universal answer to the question of how to promote a business on the Internet. In some cases, almost the entire flow of potential buyers comes through, in others, one cannot do without a promoted online store with implemented online support for consultants and a lot of related information.

Certain areas, for example, the promotion of an advertising business, require the creation of a promotional site with high-quality promotion and well-thought-out selling texts on each page. In others, the most important thing is to show a photo of the product and indicate the price - and buyers themselves will share a link to your resource with each other.

It all depends on the field of activity, the characteristics of potential buyers, competition in. That is why businessmen rarely experiment on their own, since it is much more profitable not to waste time and money, but to use the services of professionals, while doing their own thing at this time - serving customers and earning.