What is SMM

An offline business needs constant advertising, customer acquisition and development, and what is the best way to make yourself known? Of course, everyone's favorite social networks. It is difficult to imagine a person in modern society who would not have a page in one of the social networks, and most of them have several at all. This means that social networks are becoming the platform where you can promote your business.

Interestingly, b2b businesses that involve sales to corporate clients, where, it would seem, communication is meant at a more serious level than Facebook correspondence, in fact, actively communicate with each other in groups based on topics and interests.

SMM implies a set of measures to attract an audience and influence it to solve business / project problems.

Social marketing (Social Media Marketing) or SMM is drawing attention to a project, business, brand, product using social networks.

In simple terms, with social marketing or SMM is about how to use VKontakte, Facebook, Instagram, classmates and other social networks to find customers and sell goods and services.

-managers

Now SMM is already so popular that a new profession in social marketing has appeared - SMM managers.

Such a profession cannot yet be obtained at universities, but there are special ones. Since SMM is an activity on the Web, it is taught mainly online. Now there are several dozen schools offering their individual SMM training. Everyone has their own program, but everyone is unanimous in their opinion that a professional SMM manager should be able to:

• develop a social media strategy;
• implement the strategy and achieve the planned indicators;
• directly engage in business promotion, that is, create a page on a social network or a community with all the information about the business, attract an audience, select content, including viral content, post posts;
• find the target audience;
• retain the audience through all sorts of competitions in the community and constant updates;
• adapt selected content for different platforms;
• constantly follow the trends in social networks;
• Achieve plan targets for reach, leads, and conversions.

In a broader sense, the tasks of an smm manager are not only marketing and sales in social networks, but also the tasks of inscribing, implanting social network channels in the marketing and business processes of the company.

How to promote your business on social media

Having mastered the necessary knowledge and skills, or by inviting a person who will deal with SMM instead of you, you can think directly about how exactly you should promote your business on social networks. The most popular and effective option is to create a community about your business. All popular social networks have such a function as creating (public) a public page (public), communities, and each user is a member of one or more such communities.

Creating a public itself will not be any problem for any ordinary user, but only a person who has knowledge in the field of social marketing (smm manager) can fill it and attract participants.

So, for effective promotion, which includes primarily advertising, it is necessary:

1. Create a community on a social network with a design that would reflect its mission, its goals. Presentation is impressive and creates a sense of the seriousness of the business.
2. Create a menu with information about your brand, product or service, with prices and contacts for communication.
3. Content Matching: Write or find relevant articles, photos, and videos.
4. Update content periodically.
5. Attract and retain an audience. To do this, each SMM manager chooses his own methods, the most popular are promotions and contests.

Social media promotion services

If there is no time for independent promotion of the group or you just want more than what you can do yourself for advertising and promotion of your business, you can turn to special promotion services for help. There are quite a few of them on the Web, but the most popular are:

Conclusion

Thus, today social marketing is one of the most successful ways to promote a business. It has become so firmly established in the life of a modern person that, perhaps, there are practically no people left who are engaged in any business and do not advertise it on the Web. It’s just that for some it’s a serious process involving SMM managers, while for others it’s just ordering ads from third-party users.

But it should be remembered that really effective promotion is possible only with a competent and serious approach to business with a thought through strategy and strict adherence to it.