7 Ways to Increase Reach and Engagement on Facebook

Facebook defines reach as the number of unique social media users who see your regular posts.

Organic Reach

After you have published a post on your page, only the most interested part of the subscribers will see it. In some tapes, he will not be able to get. This visible part of the coverage is called organic. If any new post is attached to the link and sent by e-mail. This will also be included in the organic reach.

Viral, aka viral reach

Different Facebook users can interact with your content. Put your lucas, make reposts, write your hater comments, etc. Information about these activities appears in the news feeds of their friends. We call this coverage viral.

Paid Reach

Throw your money into Facebook ads. Upgrade your posts, buy the target audience, etc. Such coverage is called paid.

The more different types of reach you use, the higher the number of people who will see the post. But in order to increase the chances of efficiency, we will add 7 more ways to this effect.

Posts by users of content on your page

When Facebook users post to your page or mention your brand, their activity shows up in their friends' news feeds. This is important for viral coverage.
As soon as a user comments or shares something on your page, his friends on the social network also see everything that happens in the general feed.

Don't worry about spam or negative content that might clog up your page. You can set up filters and blocking for similar content for certain keywords or data.

Competition for the best caption or image caption
Running contests for the best image caption is one of the easiest and most effective ways to grab the attention of a wide audience and increase your viral reach.
Such contests, and even if with prizes, help to increase viral coverage relatively simply and effectively. Just choose those prizes and souvenirs that are of interest to your target audience.

Return to the well-forgotten old
Here we are talking not only about creating new content, but also about the ability to work with existing content.
Browse through all the posts that have received a wide response and performed well. Perhaps it makes sense to re-visit these posts and create similar materials, with the ability to repeat past success.

To understand which posts and content types have been successful in the past, use the information on the Posts tab in the Statistics section and the All Posts Published table, where it is important to pay attention to the engagement rate.
To get the full picture, you need a data set for at least the past 6 months.

Guest posts

Guest blogging works great for attracting additional audiences. Guest posts can also be used to boost content based on Facebook Insights features.
In the "Visits" report, navigate to the "External Referrers" section. This graph will show you the sources of incoming traffic from other sites.
Contact the administration of these sites to arrange guest posts.
In addition to guest posts or interviews, it is also good to try out joint marketing projects that can be mutually beneficial in terms of traffic and financial returns.

Post great posts on Pinterest

When you post an image to Pinterest, you have the option of linking internet addresses to the posted image. After clicking on the picture, the user will automatically go to the attached link.
Try this tactic to work with the top rated images from your Facebook page.
See how traffic changes based on the use of anchor links and images with the External Referrers graph in Facebook Insights.

Use email marketing to promote your posts
This procedure is relatively simple and effective, and it is strange that it is not used so often. In your weekly newsletter, include at least one link to your Facebook post. In particular, this works well in the case of user surveys.